If you’ve ever wondered what happens when you advertise on one of the biggest podcasts in the world, then this episode is for you. Does this sound familiar? You've tried spending money on podcast advertising, hoping to see a significant boost in your business's ROI. But despite your efforts, the results have been lackluster, leaving you feeling frustrated.  I’m here to share the story of advertising on one of the biggest podcasts in the world, the lessons I learned (good and bad), the key factors to consider, and what I would do differently if I did it again. In this episode, you will be able to: Discover significant lessons and tactics that can help you maximize your podcast advertising. Grasp the importance of matching your audience's interests with your product or service offerings in your podcast advertising. Comprehend the long-term impact of persistent advertising efforts on your podcast's success. Learn how to set measurable goals for your podcast advertising campaigns to keep track of your progress. Understand that focusing only on desired outcomes can cloud your judgment, realizing that managing expectations is equally important.     The key moments in this episode are: 00:01:17 - Partner Up Profits Power Move 00:03:08 - Podcast Advertising Overview 00:05:49 - Advertising on a Big Podcast 00:10:02 - Clear Goals and Value Extraction 00:11:53 - The Importance of Clear Objectives 00:13:21 - Tracking The Untrackable 00:15:55 - Making Informed Decisions 00:18:39 - Starting Small and Building Relationships Before Investing Big Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox