17 min listen
Telling the Brand Story w/ Leah Contino (McCormick & Company)
FromSocial At Scale
ratings:
Length:
11 minutes
Released:
Apr 20, 2021
Format:
Podcast episode
Description
On this episode, Leah Contino joins Courtney Morrison to discuss how storytelling is at the heart of digital marketing success for brands. You'll learn how Leah's background as a journalist informs her strategy as a marketer, what the biggest challenge is for content marketers, and why McCormick & Company is growing social media engagement by encouraging employees to share in their own voices. To learn more, visit everyonesocial.com and https://www.mccormickcorporation.com/
Released:
Apr 20, 2021
Format:
Podcast episode
Titles in the series (93)
Why You Should Invest in a Brand Ambassador Program w/ Caitlin Ganet (AMA): On this episode, , Social Media & Community Engagement at the American Medical Association, joins to share advice on developing brand ambassador programs. You'll learn how to harness the energy of your most enthusiastic members and use... by Social At Scale