50 min listen
S02 E02: How Brands Can Navigate Culturally Relevant Moments By Telling Genuine and Inclusive Stories with Tamon George, Co-Founder & CEO of Creative…
S02 E02: How Brands Can Navigate Culturally Relevant Moments By Telling Genuine and Inclusive Stories with Tamon George, Co-Founder & CEO of Creative…
ratings:
Length:
64 minutes
Released:
Feb 19, 2020
Format:
Podcast episode
Description
The marketing space is growing increasingly saturated with hollow, one-dimensional, and even culturally exploitative marketing campaigns, and peoples’ ability to see through these shallow plays is sharper than ever. Brands and marketers know they have to tell stories and be discoverable, but their approach can either make them feel dated, lazy or out of touch or the complete opposite. Today’s guest is Tamon George, co-founder of Creative Theory, a consultancy/creative agency that helps their clients identify a path to their true story, navigate important culture moments, and prioritize diversity and representation in their marketing and engagement efforts.BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.
Released:
Feb 19, 2020
Format:
Podcast episode
Titles in the series (84)
S01 E02: How to build a Values-First Personal Brand with Caroline Carter by Big Things Podcast