Article
The Effect of Culture on Performance Expectancy, Intention, and Trust in Mobile Payment Adoption
Tuan Anh Nguyen, Martin Dick, Binh Thi Thanh Nguyen, Giang Le Quynh Vu, Luan Thi Bich Nguyen, Hiep Dinh Le.
© 2022.
16 pages.
This study aims to investigate the role of culture at an individual level in the context of m-payment adoption. Specifically, it examines the effect of uncertainty avoidance and collectivism based on the Hofstede cultural dimensions on three important constructs in technology adoption as well as...