Reference Book
New Techniques for Brand Management in the Healthcare Sector
Ana Pinto Borges, Paula Rodrigues.
© 2021.
244 pages.
Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an...
Reference Book