Reference Book
Handbook of Research on the Impact of Fandom in Society and Consumerism
Cheng Lu Wang.
© 2020.
605 pages.
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily...
Reference Book