Reference Book
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain.
© 2019.
171 pages.
The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer...
Reference Book