Reference Book
Leveraging Consumer Behavior and Psychology in the Digital Economy
Norazah Mohd Suki, Norbayah Mohd Suki.
© 2020.
299 pages.
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social...
Reference Book