Reference Book
Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner.
© 2023.
324 pages.
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category...
Reference Book