Reference Book
Models, Strategies, and Tools for Competitive SMEs
Rafael Perez-Uribe, David Ocampo-Guzman, Luz Janeth Lozano-Correa.
© 2025.
350 pages.
In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the...
Reference Book