Reference Book
Global Perspectives on the Strategic Role of Marketing Information Systems
Jose Melchor Medina-Quintero, Miguel A. Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez.
© 2023.
387 pages.
A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This...
Reference Book