Reference Book
Consumption Culture in Europe: Insight into the Beverage Industry
Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Ruediger Kaufmann.
© 2013.
414 pages.
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries....
Reference Book