Reference Book
Data-Driven Marketing for Strategic Success
Albérico Travassos Rosário, Rui Nunes Cruz, Luis Bettencourt Moniz.
© 2025.
300 pages.
In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and...
Reference Book