Reference Book
Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, Tapan Kumar Panda.
© 2017.
428 pages.
The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on...
Reference Book