Reference Book
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Upendra Singh Panwar, Raj Kumar, Nilanjan Ray.
© 2016.
492 pages.
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional...
Reference Book