Reference Book
Knowledge Management and Big Data Analytics for Strategic Decision Making
Abdalmuttaleb M.A. Musleh Al-Sartawi, Anjum Razzaque, Mukhtar Alhashimi, Allam Hamdan.
© 2022.
325 pages.
Big data has been deemed effective for decision making as it improves ample business processes from marketing to analytical customer relationship management to analytical supply chain management. This is the next arena for the 21st century, and there is a significant prospect to leverage the analysis...
Reference Book