Reference Book
Confronting Security and Privacy Challenges in Digital Marketing
Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres.
© 2023.
393 pages.
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting...
Reference Book