Reference Book
Business Web Strategy: Design, Alignment, and Application
Latif Al-Hakim, Massimo Memmola.
© 2009.
408 pages.
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a...
Reference Book