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Handbook of Research on Mobile Marketing Management
Key Pousttchi, Dietmar G. Wiedemann. © 2010. 582 pages.
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the...
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E-Commerce Trends for Organizational Advancement: New Applications and Methods
Mehdi Khosrow-Pour, D.B.A.. © 2010. 378 pages.
While buying and selling goods and services once necessitated a face-to-face transaction, much of the commerce we now undertake is completely electronic. Recent advances in electronic and mobile commerce, precipitated by innovations in technology and user acceptance, have led to subsequent changes in...
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Pervasive Computing for Business: Trends and Applications
Varuna Godara. © 2010. 336 pages.
Although e-businesses are adopting pervasive computing with passion, they must remain aware of the operational, ethical, legal, and financial risks involved in it. Pervasive Computing for Business: Trends and Applications examines implications of pervasive computing in order for current and future...
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Enterprise Information Systems for Business Integration in SMEs: Technological, Organizational, and Social Dimensions
Maria Manuela Cruz-Cunha. © 2010. 606 pages.
Consisting of an integrated technology platform, enterprise information systems enable organizations to integrate and coordinate all business processes, offering a strategic area of focus. Enterprise Information Systems for Business Integration in SMEs: Technological, Organizational, and Social...
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Innovations in Supply Chain Management for Information Systems: Novel Approaches
John Wang. © 2010. 424 pages.
The intersection of supply chain management and e-business information systems is a significant topic for the modern business world as understanding which technologies will most effectively enable innovative practices is a key management competency. Innovations in Supply Chain Management for...
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Infonomics for Distributed Business and Decision-Making Environments: Creating Information System Ecology
Malgorzata Pankowska. © 2010. 390 pages.
The information economy continues to challenge businesses in many ways with information technologies and globalization leading to blurred the organizational boundaries. Infonomics for Distributed Business and Decision-Making Environments: Creating Information System Ecology provides greater...
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Enterprise Information Systems and Implementing IT Infrastructures: Challenges and Issues
S. Parthasarathy. © 2010. 504 pages.
The success of an enterprise today is dependent upon its information system, which comprises Enterprise Resource Planning (ERP), Supply Chain Management (SCM), and Customer Relationship Management (CRM). Disruption of Enterprise Information Systems (EIS), even for a short period of time, can cause...
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Business Information Systems: Concepts, Methodologies, Tools and Applications
Information Resources Management Association. © 2010. 2476 pages.
The successful creation and implementation of effective business information systems is critical to an organization’s success and productivity. Business Information Systems: Concepts, Methodologies, Tools and Applications offers a complete view of current business information systems within...
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Recruitment, Development, and Retention of Information Professionals: Trends in Human Resources and Knowledge Management
Elisabeth Pankl, Danielle Theiss-White, Mary C. Bushing. © 2010. 342 pages.
The explosive and dynamic environment of informational technology, both in the areas of accessibility and tools, has created a growing market for individuals trained in the techniques of knowledge management. Recruitment, Development, and Retention of Information Professionals: Trends in Human...
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Handbook of Research on Complex Dynamic Process Management: Techniques for Adaptability in Turbulent Environments
Minhong Wang, Zhaohao Sun. © 2010. 692 pages.
Business processes are becoming increasingly complex and dynamic as they seek to cope with a wide range of internal and external interactions and changes. The Handbook of Research on Complex Dynamic Process Management: Techniques for Adaptability in Turbulent Environments investigates the nature and...
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Collaborative Business Process Engineering and Global Organizations: Frameworks for Service Integration
Bhuvan Unhelkar, Abbass Ghanbary, Houman Younessi. © 2010. 338 pages.
Due to the complexity and globalization among modern-day businesses, organizations now turn to collaborative processes in order to remain competitive. Collaborative Business Process Engineering and Global Organizations: Frameworks for Service Integration provides a full analysis of current...
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Always-On Enterprise Information Systems for Business Continuance: Technologies for Reliable and Scalable Operations
Nijaz Bajgoric. © 2010. 344 pages.
In order to stay competitive, modern businesses need to adopt an enterprise information system or an integrated IT platform that operates on an “always-on” basis in order to remain resilient, continuous, operational, adaptive, and responsive in this increasingly competitive and changing business...
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Semantic Enterprise Application Integration for Business Processes: Service-Oriented Frameworks
Gregoris Mentzas, Andreas Friesen. © 2010. 302 pages.
The lack of formal semantics of applications and services to be integrated into business processes makes it difficult for software engineers and developers to interconnect heterogeneous applications. Semantic Enterprise Application Integration for Business Processes: Service-Oriented Frameworks...
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Organizational Advancements through Enterprise Information Systems: Emerging Applications and Developments
Angappa Gunasekaran, Timothy Shea. © 2010. 430 pages.
Enterprise Information Systems (EIS) allow for the sharing and coordination of information across an organization. Given the global nature of today's business, it has become necessary to develop strategic alliances and promote inter-organizational communication. This collection, entitled...
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Mobilized Marketing and the Consumer: Technological Developments and Challenges
Gonca Telli Yamamoto. © 2010. 292 pages.
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological...
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