Reference Book
Strengthening SME Performance Through Social Media Adoption and Usage
Sikandar Ali Qalati, Dragana Ostic, Rohit Bansal.
© 2023.
291 pages.
Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel’s revolution has changed the way people conduct...
Reference Book