Chapter
Emphasizing the Digital Shift of Hospitality Towards Hyper-Personalization: Application of Machine Learning Clustering Algorithms to Analyze Travelers
Nuno Gustavo, Elliot Mbunge, Miguel Belo, Stephen Gbenga Fashoto, João Miguel Pronto, Andile Simphiwe Metfula, Luísa Cagica Carvalho, Boluwaji Ade Akinnuwesi, Tonderai Robson Chiremba.
© 2022.
19 pages.
This chapter aims to review the tech evolution in hospitality, from services to eServices, that will provide hyper-personalization in the hospitality field. In the past, the services were provided by hotels through diligent staff and supported by standardized and weak technology that was not allowed to...