Article
Analysis of Factors Affecting Intent to Use Mobile Commerce Services in India
Richa Misra, Renuka Mahajan, Nidhi Singh.
© 2022.
21 pages.
India seems to lead the shift from e-commerce to mobile commerce adoption. Apps and mobile websites are offered in various areas of health, travel, shopping, ticketing, and lifestyle, promising enormous opportunities for consumers and businesses. This study identifies the critical factors affecting...