Article
Determinants of Online Purchase Intention of Apparel Products in Lebanon
Rania B. Mostafa, Hassan Naim Hannouf.
© 2022.
18 pages.
This study investigates factors (perceived usefulness, perceived ease of use, privacy concerns, trust, innovativeness, and perceived benefits) affecting Lebanese consumers’ attitude toward online purchasing and their intention to purchase online. Data collected from 416 online shoppers were analyzed...