Article
A Path Analysis of Online Group Buying: Insights From Taiwan
Chih-Ping Chen, Yanbin Tu, Y. Alex Tung.
© 2022.
22 pages.
Online group buying has emerged as a new bargaining power for many shoppers and become more so as a result of increasingly growing popularity of social networking and community-based web sites. Aside from significant quantity discounts, these buying groups can also potentially influence the...