Video
Semiotics and Brand Building: Rethinking Consumer Messaging, Signs, and Symbols
Sudio Sudarsan.
© 2017.
1 hr 23 mins
Many reasons are given for the cloud of mystery that surrounds the psychological and sociological process involved in creating and consuming brands. Rightly so, as a sign system, brand communication is only achieved through a complex labyrinth of signifying identity elements that includes material...
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