Gracenote

Brands regularly rely on star-power to promote their offerings. But ads created specifically for the Super Bowl take things to the next level. Harrison Ford, Drew Barrymore and Vin Diesel are among the megastars that will appear in ads airing during the big game. How can brands leverage viewers' affinity for beloved talent and extend the impact of their Super Bowl creative? By targeting content featuring their spokespeople. The key to this? Gracenote metadata which illuminates different elements of programming such as stars, ratings, moods and themes therefore opening up all new contextual advertising capabilities. Learn more: https://lnkd.in/eDDySV8w

“Discovery is one of the major barriers for streaming subscribers. Currently, people have a hard time discovering streaming content which is not live. When live streaming content is added, this becomes even more complicated." - Trent Wheeler, Head of Product Innovation, Gracenote Learn how we simplify content discovery: https://lnkd.in/eZcvNfgD Watch the “TV, Streaming & Advertising” panel from Digital Hollywood at CES for more on the discovery challenge: https://lnkd.in/dvF9yeix

We're pleased to continue our support of StreamTV Show and look forward to reconnecting with the community in Colorado in June!

StreamTV Insider published an in-depth analysis of what it takes to launch and run a commercially successful FAST channel. One key excerpt: "... multiple sources emphasized the importance of metadata. Enhanced and normalized metadata like that provided by Gracenote helps discoverability through key content information like genre, cast, or attributes like mood, theme and setting. Improving discoverability on FAST through metadata in turn can help boost viewership and engagement, more of which can mean increased ad monetization." Read the full piece: https://lnkd.in/eeF27jqg

Gracenote is pleased to support AutoTech Detroit where we'll speak to opportunities for automakers to deliver innovative entertainment experiences leveraging connected audio, sports and video metadata. Learn about our Nexus Auto solution: https://lnkd.in/dihPAu3h

What's rare about The Substance's nomination for Best Picture? The answer is in the metadata. Learn more about the experiences and insights enabled by Gracenote metadata: https://lnkd.in/dxdbsPPT

📢 Big news in media measurement! The Media Rating Council (MRC) has accredited Nielsen’s Big Data + Panel National TV measurement—the only big data solution with persons-level granularity. Already trusted by broadcasters and agencies, the solution combines panel measurement with data from 45M+ households and 75M+ devices, delivering unmatched precision for audience insights, advertising strategies, and programming decisions. Nielsen CEO Karthik Rao: “This is the biggest innovation in our history. It helps accurately quantify massive audiences and fuels the growth of the media ecosystem.” The future of TV measurement is here. http://nlsn.co/6048aLJuO

The program metadata that enables video services to deliver effective content recommendations also enables powerful contextual ad targeting. For insights from Gracenote’s Head of Innovation, Trent Wheeler, watch Digital Hollywood’s “TV, Streaming & Advertising” panel from CES: https://lnkd.in/dvF9yeix Learn more about our Contextual Advertising solution: https://lnkd.in/eDDySV8w

The five dominant SVOD providers have added over 30,000 shows, movies and episodes to their services since October 2024. This provides a massive challenge for viewers to find something to watch. Our latest insights article tells you how metadata can help: https://lnkd.in/eHkXj2Q4

Great coffee fueled our success at CES last week. Special thanks to the local baristas from Bungalow Coffee for keeping everyone at the Gracenote Lounge topped off and caffeinated! To learn how we fuel amazing live sports viewing experiences, go to https://lnkd.in/eNAiF6Fh