From the course: Sales Strategy: How to Effectively Sell Your Product or Service
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Identify ideal companies to pursue
From the course: Sales Strategy: How to Effectively Sell Your Product or Service
Identify ideal companies to pursue
- If you were selling ice cream from an ice cream truck chances are you wouldn't make many sales in the Arctic during the winter months, done correctly. Your sales strategy would involve identifying where to park your truck to access potential customers who seek your tasty ice cream treats. Most likely this would include considering the following finding a hot and sunny climate, gaining access to customers who are seeking a treat to cool them down and a steady stream of new customers who pass by your truck on a daily basis. You can see that providing some forethought you can save yourself significant time and energy ensuring you position yourself and your truck in this case to have the greatest chance at making sales. Now that we've decided which sales channels we will pursue it's time to select some ideal companies that provide us the greatest opportunity to sell our products or services, using the list of channels you…
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