Roblox’s Post

In a recent interview with Tech Brew, Roblox VP of Public Policy, Nicky Jackson Colaco, discusses AI, content moderation, and privacy legislation. Read more: https://lnkd.in/g5r5pMWv

As we continue to grow our culture of innovation, we’re focused on building systems that supercharge productivity. In the latest episode of Tech Talks, Chief People & Systems Officer Arvind KC and Chief Information Officer Shobhana (Shobz) Ahluwalia join CEO David Baszucki to discuss the tech that forms the platform for how we work, the human element that sits on top of it, and how those things help us bring our mission and vision to life. https://lnkd.in/eC48CPs7

In partnership with BBC's makeup reality show, Glow Up, we created an avatar-themed assignment that bridged the gap between the digital and physical world. Inspired by Roblox’s AI-powered avatar products, each makeup artist created a full-body look. Judged by a panel of experts including our Head of Beauty & Fashion Partnerships Winnie Burke, the winner moved on to the finals and their look was turned into an avatar item available on Roblox. This is only the beginning of our efforts to blur the lines between these two worlds.

Big news: Netflix is now on Roblox. In partnership with the iconic streaming platform, we’re excited to introduce Nextworld, a one-of-a-kind experience where fans can immerse themselves in new worlds filled with their favorite characters. Whether it’s diving into the Upside Down in Stranger Things: Escape from Hawkins High, battling pirates in One Piece: East Blue Brawls, or fending off enemy forces in Rebel Moon: Outskirts Battle, tons of fan-favorite Netflix content has been brought to life on Roblox, with even more coming soon. Get Early Access now: https://lnkd.in/eEmwjw6J

This morning, we announced our Q1 2024 financial results. Check out our full earnings report, including our Letter to Shareholders: https://lnkd.in/dAXKzDxj

We’re proud to share that Arvind KC, Christina Wootton, and Shobhana (Shobz) Ahluwalia have been named to the 2024 @Gold House A100 List! This honor recognizes the 100 most impactful Asian Pacific leaders in culture and society over the past year. https://lnkd.in/eD_HbYdV

The results are in! As we work to bring more brands to Roblox, we know that they want proof points that can guide their investment decisions. Check out some results from our latest study conducted via Latitude: ➡️ 78% of respondents said they enjoy immersive experiences from brands on Roblox ➡️ 82% said they appreciate brands that provide in-experience content, like avatar items and special mini-games ➡️ 75% of Roblox users said they are more likely to notice brands that advertised on Roblox vs. elsewhere Dive deeper into the study: https://lnkd.in/g_Tfb5Bt

Today we announced that Roblox video ads are now available to any eligible advertiser on the platform. This immersive ad format doesn’t require custom-built 3D content, and creates a scalable opportunity for brands to connect with 13+ Gen Z. Stephanie Latham, Vice President of Global Brand Partnerships: “By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting and exploring immersive experiences.” https://brands.roblox.com/

Our Chief Scientist Morgan McGuire sat down with Matt Turck on the MAD Podcast to talk about our platform, how it’s evolving, and the ways we’re utilizing AI to help our community stay at the forefront of creation. https://lnkd.in/e4M4HgDd