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Sentiment Analysis and eWOM Advancements with Deep Learning and Artificial Intelligence

A special issue of Electronics (ISSN 2079-9292). This special issue belongs to the section "Computer Science & Engineering".

Deadline for manuscript submissions: closed (31 December 2024) | Viewed by 813

Special Issue Editors


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Guest Editor
Department of Marketing, Faculty of Statistics, Complutense University of Madrid, 28040 Madrid, Spain
Interests: multi-criteria decision-making models; sentiment analysis; recommender systems; data science applied to business, machine learning
Special Issues, Collections and Topics in MDPI journals

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Guest Editor
Department of Computer Science, University of Jaén, 23071 Jaén, Spain
Interests: group decision making; consensus reaching processes; smart cities and citizen participation
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

The purpose of this Special Issue is to delve deeply into sentiment analysis through the use of deep learning and artificial intelligence techniques in the context of consumer interactions on social media.

In the digital age, the exchange of opinions and reviews on online platforms has grown exponentially, leading to the emergence of electronic word of mouth (e-WOM), which significantly impacts users' purchasing decisions and their perceptions of products and services.

This Special Issue aims to explore how sentiment analysis can help companies to better understand consumer needs and preferences, identify areas for improvement in their products or services, and effectively segment their online audience. Artificial intelligence techniques such as deep learning and transformer models, which are essential for analyzing large volumes of data generated by users in natural language, will be explored. In summary, this Special Issue aspires to offer a comprehensive and updated insight into the impact and applications of sentiment analysis in the realm of e-WOM and business decision-making.

Dr. Ramón Carrasco
Dr. Francisco Mata
Guest Editors

Manuscript Submission Information

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Keywords

  • sentiment analysis
  • electronic word of mouth
  • artificial intelligence
  • deep learning
  • natural language processing

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Published Papers (1 paper)

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Research

25 pages, 3595 KiB  
Article
Customer Electronic Word of Mouth Management Strategies Based on Computing with Words: The Case of Spanish Luxury Hotel Reviews on TripAdvisor
by Ziwei Shu, Miguel Llorens-Marin, Ramón Alberto Carrasco and Mar Souto Romero
Electronics 2025, 14(2), 325; https://doi.org/10.3390/electronics14020325 - 15 Jan 2025
Viewed by 539
Abstract
The rapid growth of the internet and social media has made electronic word of mouth (eWOM) a key element of modern marketing. In the hospitality industry, nowadays, effective eWOM management is essential for developing impactful strategies and fostering customer satisfaction. This paper introduces [...] Read more.
The rapid growth of the internet and social media has made electronic word of mouth (eWOM) a key element of modern marketing. In the hospitality industry, nowadays, effective eWOM management is essential for developing impactful strategies and fostering customer satisfaction. This paper introduces an enhanced approach to strategic customer base management based on online reviews by extending the Recency, Frequency, and Monetary (RFM) model with three novel dimensions, the Helpfulness, Promoter Score, and Stability of the customer, thereby forming the RFHPS model. It also includes the 2-tuple linguistic model, one of the most popular computing with words models, to improve precision in the RFHPS score’s computation and the findings’ interpretability. Using K-means clustering, customers are segmented across these five dimensions. The data on luxury hotels in Spain gathered from TripAdvisor demonstrate the model’s applicability. By integrating this framework into customer relationship management systems, managers can tailor marketing strategies for distinct segments, facilitating deeper customer understanding and bolstering eWOM generation. Full article
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