Margaret Key serves as CEO, Asia-Pacific, Middle East and Africa for MSL.  Margaret also oversees the operations of MSL’s recently opened office in Seoul, South Korea.

She was most recently named by Holmes Report as one of the Top 15 People to Watch in the Global Public Relations industry in 2021.

Prior to MSL, Margaret served as the CEO, Asia Pacific, of Zeno Group, the sister agency of Edelman Worldwide.  She was also the CEO of Burson-Marsteller in Asia-Pacific from 2015-2018 and worked with the firm for eight years across China, Hong Kong and Korea.

Before joining Burson-Marsteller, Key served as the Managing Director of Edelman rising to the role of Japan/Korea head, before leaving in 2010. During her nine years with Edelman, she served in both local and regional roles including Director of Regional Health in Hong Kong, and General Manager, Edelman Korea.  She has extensive experience in corporate and healthcare communications with specific focus on corporate communications, executive coaching, CSR and crisis & issues management.

Key started her career at Hyundai Motor Company, where she managed international corporate communications as part of the company’s first overseas public relations team. She also worked as part of Hyundai Development Company’s investor relations team, supporting outreach with the international financial community during a time when most Korean companies were making their first foray into proactive financial communications. In 2012, Margaret served as the Foreign Media Spokesperson for President Elect Park GeunHye, former Korea President (2013 –2017).

As the CEO of MSL U.S., Diana Littman leads 300+ team members who rank the agency a  “best place to work” and drive award winning client work for some of the most influential and impactful brands, companies and leaders in the world – Procter & Gamble, Lilly, Inspire Brands, J.M. Smucker, Pfizer, Campbell’s, Invisalign and The Home Depot to name a few. 

Diana is known for pushing category boundaries and changing cultural norms, and the agency’s work across consumer, health and corporate reputation is consistently recognized for innovation in communications and impact on business. Recent accolades include Titanium and Grand Prix Cannes Lions; SABRE Awards for Best Consumer Products, Influencer Marketing and Corporate Values in Action; PRWeek U.S. Awards for Best in Corporate Social Responsibility and Best in Influencer Impact; Effies, Clios and MM+M Awards, making MSL one of the most awarded agencies in the industry. 

Diana’s entrepreneurial spirit, obsession with accelerating transformation and commitment to values-based leadership runs through the agency’s DNA. She continues to invest in critical research to advance the industry, including MSL’s renowned 'Time to Face the Influencer Pay Gap' study – which delved into DEI realities in the influencer marketing space – and ongoing work to address key inequities. The agency also provides unprecedented access to industry conferences and real-world client challenges to hundreds of students with its ‘MSLearning Track,’ helping to empower and grow the next generation of talent. 

Diana is the 2024 Chair of the PR Council and Vice Chair for the Institute for Public Relations. She is also on the Board for ColorComm and Women’s Forum USA and is an active member of Page and Chief. She has been named to PRovoke Media’s 15 People to Watch as well as PRWeek’s Women of Distinction, PRWeek’s Power List four times, MM+M and PRWeek’s Health Influencer 50 and PRWeek’s 40 Under 40 in 2010. 

Prior to joining MSL in December 2018, Diana spent a decade each at Marina Maher Communications/Omnicom and Cohn & Wolfe/WPP (now Burson) and the past 25+ years dedicated to reimagining what public relations can accomplish and how expansive it can be, especially when culture, creativity and data are at its core. She also dedicates a significant portion of her time to mentoring rising talent across the industry. 

Rebecca is CEO of Publicis Groupe UK Influence Practice & Chief Client Officer for EMEA. Rebecca oversees ambitious growth plans for the existing agency portfolio, including MSL, Taylor Herring and Salterbaxter, working closely with the agency leaders and other members of the Publicis Groupe UK ComEx. Her responsibilities are focused on identifying new opportunities to generate value for multi-market clients. Rebecca joins Publicis after 13 years at BCW in its different guises. After overseeing the Cohn & Wolfe and Burson-Marsteller merger in 2018, she became the first UK CEO of the combined business. She has two decades working with a broad spectrum of clients, bringing a wealth experience and knowledge across multiple sectors including technology, health, automotive, travel, FMCG and more. Some of her previous work has included The Hunger Monster for Aldi and the People’s Seat for the United Nations, which won a Cannes Lion Gold award for PR. Rebecca has continued to lead award-winning programmes across the UK, EMEA and globally, for clients including Samsung, Pfizer and Microsoft. She passionately believes that a diverse, creative, growth-mindset culture is critical to business success. She has implemented initiatives focused on attracting greater diversity to the agency, increased work flexibility and investing in new technologies.

Jo started her career at PR agency Shillands working on the iconic Levis Strauss account. Jo went to hold senior positions at The Rowland Company, owned by Publicis and later as a Board Director at Havas UK, overseeing the global accounts from the Smirnoff International Fashion Awards to Reckitt Benckiser. Before MSL, Jo was Deputy MD and Partner at Freuds where she ran the global PR and comms campaigns for Toyota and Lexus during her 6 years there. Jo is an experienced global communications expert across the full marketing mix, devising and delivering culturally relevant and cross-channel brand platforms.

Clément Léonarduzzi is the President of Publicis Consultants France and Vice President of Publicis France. Clément kicked off his career in communication agencies - Edelman, TBWA and Havas - before taking over the communication of the Fédération Française des Assurances. Then he joined the consulting agency Ella Factory, of which he became President in 2015. In 2018, he was appointed CEO of Publicis Consultants. He was the personal advisor of the current President of the French Republic Emmanuel Macron from 2020 to 2022. He assists today many leaders in France such as Bernard Arnault (LVMH), Luca de Meo (Groupe Renault), Christel Heydemann (Orange), Patrick Pouyanné (TotalEnergies) and Patrice Caine (Thales).

Throughout her 20+ year career, Jessica Savage has earned a reputation for being an inspiring leader and delivering creative strategic programs in an ever-changing consumer market while serving as a trusted advisor to some of the most respected brands in Canada, including Samsung Electronics, Salesforce, Microsoft, GM Canada and Cadillac Fairview.

From inspiring corporate citizenship and sustainability programs, to unforgettable sponsorship activations and headline-grabbing launches, Jessica’s insight and leadership ensures Canadians brands are at the forefront of earned and social news cycles. 

Jessica has significant experience in managing crisis communications and stakeholder relations to ensure brand reputation and risk management are always top of mind. 

Prior to joining North Strategic, Jessica was a part of the Samsung Canada MARCOM team and the senior leadership team at High Road Communications. Her international experience includes PR in London, England supporting a variety of technology and consumer brands. 

Wigan is the CEO of MSL Germany and part of the Publicis Groupe’s leadership team in Germany. As one of the MSL's most rapidly growing operations, he oversees MSL's four offices in Berlin, Frankfurt, Munich and Hamburg.

A veteran of the industry, Wigan has extensive experience in crisis communications, corporate affairs, and public affairs. With a track record of success especially in international and cross-border assignments, Wigan has worked with numerous global corporations, brands and institutions, helping them to grow their influence and drive impact.

Wigan is also a visiting faculty on PR and Crisis Management at the University of Bern for their Executive MBA program in Brand Management.

He is an Advisory Board Member at BeyondGenderAgenda, a corporate initiative that is driving cultural change in politics, society and economy towards Diversity, Equity & Inclusion (DE&I). He also serves as a member of the jury of the German Diversity Award, an initiative by BeyondGenderAgenda to honour people and companies who have shown an extraordinary commitment to diversity, equitable opportunities and inclusion.

Wigan holds a Ph.D. in Economic History with a focus on Southeast Asia and the Philippines and has published several journal articles.

Daniela Canegallo is CEO of MSL in Italy and oversees all Publicis Groupe creative agency brands in Italy.

With over 25 years of experience, she has specialized in corporate and brand communications. She has built influence to drive impact for world class brands such as Novartis, Procter & Gamble, Google, San Pellegrino, Netflix, Costa Crociere, Hyundai, Toyota, Facebook, Instagram, Gillette Group. Under her leadership, MSL Italy has developed two professional tools CATCH! and SOFA that analyze real life conversations and produce valuable insights about products, brands and their reputation in a real world.

Daniela has been with MSL for 20+ years and has held multiple leadership roles including General Manager and Managing Director. She also led Publicis Consultants Italia and Carré Noir. Daniela started her career with GCI Chiappe Bellodi (Grey Group).

She has a degree in Italian Literature, plus a Master’s in Communications, and she is also a professor at the International Postgraduate Master in Corporate Communication of Università Cattolica.

MacLean was appointed CEO MSL Group Middle East in July 2023 and is responsible for overseeing client business and driving its growth. Drawing upon the Publicis Groupe’s ‘Power of One’ strength, his focus is on harnessing talent, fueling creativity, and strengthening MSL’s presence and earned media capabilities in regional growth markets.

MacLean's career in communications has spanned more than 15 years, with senior roles in Asia and the Middle East. A long-time advisor in strategic communications, MacLean joined MSL from his role as Head of Public Affairs at the Qatar Foundation.

Formerly, he led the Corporate and Public Affairs practice for Ogilvy across the MENA region and managed a substantial public relations practice for Ogilvy Qatar, overseeing clients such as Qatar Tourism Authority, beIN Media Group, the Ministry of Transport and Communication (TASMU Qatar), Hamad International Airport, Sasol, and Doha Forum. 

For more than ten years prior, MacLean was based in China, where he anchored Ogilvy China's Public and Government Affairs practice and built a strong reputation in communications strategy, campaign planning, crisis management, state/location branding, and market entry programs. During his time in China, he worked closely with Emirates Airlines to promote their aviation and aero-political affairs agenda and was instrumental in launching Dubai Week in China. 

Further client roles include experience in health innovation with J&J and Janssen Pharmaceuticals, mining with Teck Resources and Rio Tinto, destination branding with the city of Chengdu, and development work with the World Bank in Ulaanbaatar Mongolia.

Sebastian Stępak is the CEO MSL Central and Eastern Europe.

A a marketing and corporate communications executive with 20+ years of experience designing campaigns, shaping strategies and providing C-level counsel for the most respected local and international companies, Sebastian now heads regional offices in the CEE region and oversees every aspect of client business in the region. He is also the CEO of MSL’s Polish based in Warsaw. 

With a focus on creativity and 360 degrees integrated communications, he developed a series of top-level products allowing clients to reach far broader audiences. His experience spans all practices and sectors including global brands like Netflix, Amazon, P&G, Unilever, Microsoft, Google, IBM, Pernod-Ricard, Samsung, LG Electronics, Skype, OKI, GE Energy, GE Hitachi, Oracle, CANAL+, Wienerberger, Scripps Networks International, Discovery, Nivea and many others. 

Sebastian was also a jury member in many Polish and International competitions – in fields of PR, digital and advertising like Cannes Lions, Sabre Awards, Clio Awards, Golden Clips Awards, KTR, Young Creatives. He specializes in crisis communication management and counsel – being one of the most experienced experts on reputation in Poland. Sebastian is also a CEO of Polish branch of MSL, based in Warsaw.

Amit leads MSL across the SAARC region, apart from India, his primary focus lies on Sri Lanka and Bangladesh along with Pakistan, Afghanistan and the Maldives. He is responsible for driving greater synergy across the region and Publicis Groupe companies; to enhance the ‘Power of One’ offerings to clients. With over two decades of experience, he has held roles that span from corporate consulting to public affairs advisory for leading multinational and Indian conglomerates. In 2019, under his leadership MSL India was awarded “South Asia PR Consultancy of the Year” award at PRWeek Asia and “Large PR Agency of the Year “at The Economic Times’ Kaleido Awards; while in 2018, MSL won the coveted APAC SABRE award for “India Consultancy of the Year” and “South Asia Agency of the Year” 2018 by Campaign. Amit has also led MSL India to being a ‘Great Place to Work’ in 2019.

Skye is a results-driven, commercially astute, communications professional, with extensive experience driving programs that impact business. With over 20 years of corporate communications experience representing brands in Australia and across Asia Pacific. Skye joined MSL in November 2018, known as Herd MSL in the Australian market.

Working in many diverse sectors, Skye’s passion is in solving complex business problems by delivering creative ideas that are skillfully executed through integrated communications campaigns.

Previous to Herd MSL, Skye was a senior leader at Ogilvy PR where she led the Corporate, B2B and Technology teams and spent years leading international and local brands like Microsoft, Telstra and Intel. Skye also led the Social, Digital and Content team at Ogilvy PR, helping clients take advantage of new and emerging technologies and platforms to engage stakeholders (employees, customers, partners, investors, etc). Other client experience include P&G, Foxtel, Facebook, Audi, Salesforce, Nearmap and SAP to name a few.