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FnTs
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Topic
Behavioral Decision Making (1)
Journal
Foundations and Trends® in Marketing (1)
Year
2011 (1)
Article Type
review article (1)
Platform
Your search returned 1 results
review article
Experience Marketing: Concepts, Frameworks and Consumer Insights
Bernd Schmitt
Journal:
Foundations and Trends® in Marketing, Volume 5, Issue 2