This study addresses a gap in the literature by conducting a comparative analysis of statistical and artificial intelligence techniques for predicting bankruptcy in small and medium-sized enterprises (SMEs). Using a comprehensive database of 7,104 Belgian SMEs, our findings demonstrate that intelligent techniques offer superior predictive accuracy for bankruptcy. Notably, our results indicate that a firm's position in the global value chain significantly affects prediction accuracy, with lower performance for firms operating upstream in the production process. This suggests that bankruptcy risk may spread upward along the value chain. This insight is particularly valuable for practitioners, as it highlights the importance of focusing on specific performance factors based on the type of firms they manage, advise, or collaborate with.

This study presents a comprehensive examination of the transformative potential of Islamic finance in advancing sustainable development goals (SDGs). It underscores the unique position of Islamic finance, with its ethical and moral foundations, to contribute significantly to environmental sustainability, social equity, and economic development. The paper highlights innovative financial instruments like Zakat, Waqf, and green Sukuk, which not only align with but also actively promote SDGs. Through a multidisciplinary approach, it advocates for a paradigm shift towards integrating sustainability into the core of financial systems. The analysis includes challenges in harmonizing Human Development Indexes (HDIs) with Ecological Footprints (EFs), proposing strategies for sustainable development, ecological conservation, and educational reforms. This study is pivotal for policymakers, financial institutions, and educators, providing a roadmap for leveraging Islamic finance towards achieving a balanced, sustainable, and inclusive global economy.

An ambitious per capita GDP target has been envisioned by the Chinese government since 2020 to project its sustainable economic growth rate by 2035. Can China fully achieve its goal? This is a question worth investigating. By inserting relevant TABLO modules of the final goods trade, the intermediate goods trade, and factor-strengthening technology spillovers, along with technology absorption thresholds effects of the global value chain, this study builds a global dynamic recursive computational general equilibrium (CGE ) model on basis of GTAP-RD. This approach allows considering the 'dual circulation' system strongly advocated and pointed out as the sole way to realize China’s technological (total factor productivity (TFP)) progress by the Chinese government, which integrates both domestic internal and international external circulations (trade and foreign direct investment (FDI)). We simulate China's technological progress under eight scenarios, and use the latest GTAP Version 11 production and trade data (released in April 2023) for 141 countries and regions and results are aggregated into 10 countries groups with 9 activity sectors and 10 commodities. Main conclusions are as follows: (1) If China maintains its trade opening policy, the 2035 vision goal can be achieved, with external circulation being more important than internal circulation for technological spillovers. (2) The economic growth impacts of external and internal circulation operate relatively independently. However, FDI provides a relatively larger synergistic effect for all forms of external trade circulation than to the internal one. Regarding factor-strengthening effects, spillovers are more favorable to 'capital' than to labor factors. (3) We find that the Regional Comprehensive Economic Partnership Agreement is the most important strategic partner for China. (4) It appears that FDI is not an effective way to lift the productive services sector's total factor productivity (TFP), and more realistic for China is to open up the productive services market more widely, as its efficiency is a pivotal reflection of China's independent innovation capability. (5) China–US decoupling has an enormous global impact. In all the Scenarios we consider, the United States is always the country that loses the most, and Europe would be the group of countries that benefits when there is a large increase in TFP in the US.

The digital transformation of the global economy presents new challenges and opportunities for businesses and nations. With the growing role of digital technologies and the dynamic changes in the structure of the economy, there is a need for a better understanding of the processes shaping contemporary enterprises. This article analyzes the impact of digital transformation on businesses and the global economy, identifying key areas where these changes are most evident. As part of this discussion, a modification of the “9 Pillars of Industry 4.0” concept is proposed, incorporating solutions that have emerged since its inception. The resulting model, “11 Pillars of Industry 4.0,” enabled the analysis of the “born digital” and “born global” concepts, highlighting their numerous common features in the context of the digital transformation of economies. This became the basis for proposing a new concept: “born digibal” — enterprises that from the outset operate in multiple markets, with their main sphere of activity based on digital solutions.The conclusions of the article provide an assessment of the changes occurring in businesses and the global economy in the digital age. They suggest that the dynamics of globalization in the 21st century will be shaped by complex interactions between digital transformation and the actions of businesses and nations, requiring flexibility and innovation in adapting to new economic realities.

This paper explores the influence of GenAI chatbot (ChatGPT) and AI-based simulation (SimVenture) on the start-up intention through the mediating roles of entrepreneurship educational outcomes; entrepreneurship cognition, entrepreneurship competencies, and innovation spirit of students in higher education institutions in the Middle East. The proposed conceptual framework was empirically tested with partial least squares structural equation modeling using 166 survey responses from fourth-year undergraduate students enrolled in business administration programs in four higher education institutions in the Middle East region. The findings reveal that ChatGPT significantly promotes start-up intention, while ChatGPT has insignificant influence on entrepreneurship educational outcomes. Conversely, the SimVenture platform negatively influences start-up intention. Additionally, the SimVenture platform significantly improves entrepreneurship educational outcomes; thereby entrepreneurship educational outcomes directly influence start-up intention. Furthermore, the mediation paths show ChatGPT has an insignificant indirect influence on start-up intention through the mediating roles of entrepreneurship educational outcomes, while the SimVenture platform exhibits a notable indirect influence on startup intentions through improved entrepreneurship educational outcomes. These findings seek to provide insights for higher education institutions in the Middle East region in leveraging GenAI chatbot (ChatGPT) and AI-based simulation (SimVenture) to enhance entrepreneurial knowledge, awareness, competencies, and the spirit of innovation, which leads to promoting students’ intentions to start their businesses. Theoretically, the study contributes to filling the gap in the existing literature between AI tools and entrepreneurship education. This study is among the first to empirically explore the influences of GenAI chatbot (ChatGPT) and AI-based simulation (SimVenture) on entrepreneurship educational outcomes and the intention of students to embark on entrepreneurial ventures. It highlights the need for understanding AI technologies as distinct pedagogical tools.

Financial technologies (Fintech) have become an indispensable part of most of the business infrastructure around the world. The Fintech ecosystem provides this solution by providing a suitable environment for all financial techno services to synergize. The objective of this paper is two folds; first, it aims to investigate & summarize Fintech programs products, and services in Saudi Arabia. Second, it maps the sustainable development goals (SDG) and indicators of the Fintech programs in Saudi Arabia. Secondary data was collected from published reports, institutional & governmental websites, official portals, and research papers focusing on the companies operating in Saudi Arabia. In the second step, the content analysis method was employed to investigate the features and characteristics of each program to map it to the sustainable development goals (SDGs). It was found that Fintech in Saudi Arabia is addressing SDGs goals 1, 2, 5 8 & 17. The paper also attempted to map further the SDG indicators with the products and services which Fintech companies are offering. This study will be beneficial for the institutions and policymakers of the Fintech industry to fill the gaps in addressing SDG goals which is a global agenda for eradicating poverty and offering sustainable development opportunities.

Our decisions today are part of an economic thinking which aims to fix problems and increase the efficiency of capital markets. Our economy is still largely approached as a system which is unre-lated to our environment or social returns like community well-being, social cohesion, equitable distribution of resources, etc. To fully incorporate sustainability into cost-benefit analysis, busi-nesses need to change their financial approach, showcasing how long-term thinking impacts prof-its. Money's value is not static and evolves with time and technology. We propose to introduce a variation of cost/benefit and present value calculations. Precise calculations reveal the benefits of long-term strategies over short-term profit focus. As financial systems evolve and technology advances, the accurate calculation of money's time value will continue to play a crucial role in shaping economic landscapes and guiding financial choices. In this article, we demonstrate that updated calculations could be a key enabler to visualize the benefits of long-term thinking or “patient finance” as compared to a short-term focus on profit. We introduce the concept and calculation of a Present Future Value (PFV).

Keywords: Financial Performance, Managerial Traits, Nifty 50 Companies, tenure of managers, Age of managers, Gender of Managers

The purpose of this manuscript is to examine the extent to which Polish SMEs use digital marketing tools in the context of their impact on economic performance. The choice of the objective is due to the research gap related to the lack of studies on the impact of the use of digital marketing tools on economic performance by SME companies in Poland. In order to achieve the objective, a two-stage approach was used. The first stage identified the degree of use of digital marketing tools by Polish SMEs compared to EU countries based on secondary data. The second stage analyzed the impact of the use of selected digital marketing and sales communication tools on the economic performance of Polish SMEs. The analysis was based on primary data, which were the results of surveys conducted on a sample of 574 Polish SMEs in the industrial sector. The analysis used statistical methods such as difference significance tests (Mann-Whitney U test, ANOVA Kruskal-Wallis test and Dunn's post-hoc tests), Kendall's rank correlation coefficient and Multivariate Adaptive Regression Splines (MARSplines). The results obtained have theoretical and practical values. The theoretical implications are the enrichment of the marketing concept of customer value creation taking into account the digital customer, which is also the originality of the research. Practical implications refer to indicating to SME managers the need for, as well as ways of implementing and financing digital technologies within the framework of various EU programs for digital transformation of member states.

Mega sporting events play a pivotal role in enabling host cities to stimulate urban regeneration and improvement. Numerous studies have examined the impact of mega sporting events from various perspectives; however, studies regarding residents’ perceptions of such events, particularly in the context of a global pandemic, are lacking. Therefore, this study examined the perceived benefits of the Beijing 2022 Winter Olympic Games on city image, satisfaction, and loyalty. Data were collected from 868 local residents of Beijing and Zhangjiakou, the venues for the 2022 Beijing Olympics. For data analysis, structural equation modelling was conducted using IBM SPSS 29.0 and AMOS 29.0. The findings revealed a significant impact of economic, environmental, and tourism benefits on city image, in contrast to no impact from perceived sociocultural benefits. Additionally, city image significantly influenced city satisfaction and loyalty. Therefore, in exceptional situations such as the COVID-19 pandemic, host cities should focus on developing economic, environmental, and tourism resources from a long-term perspective.

This paper adopts a systems firm-centered perspective on the environmental assessment of recyclable glass and PET soft drink containers. We employ LCA and discrete-event simulation modelling for the environmental assessment of the two soft drinks packaging alternatives in operational terms, over the entire supply chain, over a period of three years. The assessment is based on real data collected from a large soft-drinks producer and its suppliers. The research and practice contribution of the paper is twofold: first, it introduces a methodological framework for environmental assessment of companies’ packaging environmental impact under different product and operations strategies, and secondly, it provides a holistic environmental assessment of the two packaging materials (PET and glass) taking into account specific operational issues, such as product mix and recycling and reuse options, and activity interdependences and stochasticity. The results of the simulation experiments confirm at system level, for glass, the importance for sustainability, to increase the number of reuse cycles and the percentage of used bottles collected for refilling, whereas for PET, to increase the percentage of recycled PET in new bottles.

The relationship between the returns and volatility of stocks, gold, bonds, and Bitcoin (BTC) to changes in inflation, interest rates (SBI), and exchange rates is a compelling topic, encompassing factors such as inter-asset interactions, and the roles of assets as hedge or safe-haven. We aims the inter-assetscorrelation using Granger Causality Test and the role of hedge or safe-haven assets against uncertainty using GARCH for normal condition and quantile regression in crisis. Last, we built an optimal portfolio using the Arbitrage Pricing Model (APT) consists of 28% stocks, 16% gold, 27% bonds, and 29% BTC, with returns 1.7796% over the Rf. Monthly trading records from 2018 until 2023 are used. The results demonstrate a correlation between the returns of gold and bonds with BTC, while stock volatility is found to correlate with BTC volatility. Furthermore we found a negative correlation between gold returns and exchange rates, though gold shows no correlation with other variables, indicating its effectiveness as a hedge in normal conditions. The bond serve primarily as a diversifier against exchange rate and inflation in normal, bearish, and bullish market conditions. These findings suggest that gold and bonds are more stable instruments and serve as risk mitigation strategy for BTC.

Given the conceptual confusion between resilience and sustainability in organizations in the literature, the present study reviews the 27-year global literature on resilience and sustainability in organizations to clarify the relationship between the two, and derive a framework as cutting-edge knowledge on how to ensure resilience and sustainability in organizations. Findings uncover five schools of thought: Sustainable Business Strategy, Predictive Analytics, Sustainable Supply Chain, Ecological Resilience and Sustainable Leadership. A cutting-edge framework, comprising sustainability practices, sustainability outputs, sustainability and resilience outcomes, is derived to guide future research and inform practitioners on how to ensure resilience and sustainability in their organizations.

Blockchain-based games have introduced novel economic models that blend traditional gaming with decentralized ownership and financial incentives, leading to the rapid emergence of the GameFi sector. However, despite their innovative appeal, these games face significant challenges, particularly in terms of market stability, player retention, and the sustainability of token value. This paper explores the evolution of blockchain games and identifies key shortcomings in current tokenomics models using entropy increase theory. We propose two new models—ServerFi, which emphasizes Privatization through Asset Synthesis, and a model focused on Continuous Rewards for High-Retention Players. These models are formalized into mathematical frameworks and validated through group behavior simulation experiments. Our findings indicate that the ServerFi is particularly effective in maintaining player engagement and ensuring the long-term viability of the gaming ecosystem, offering a promising direction for future blockchain game development.

This paper addresses the pressing concern of corporate tax evasion recognized by several nations, employing insights from public choice theory and tax compliance theory. The research aims to evaluate the ramifications of corporate tax evasion on public revenue, public expenditures, tax rates, and the prevailing budget deficit. Methodologically, the study utilizes questionnaire data and employs structural equation modeling for analysis. The findings indicate that tax evasion is significantly influenced by multiple factors, encompassing tax income, public expenditures, tax rates, and the budget deficit. The article offers a comprehensive exploration of both theoretical frameworks and practical implications, contributing valuable insights to the ongoing discourse on corporate tax evasion and its multifaceted impact on fiscal dynamics.

This research investigates the relationships between occupational health and safety (OHS), staff resilience (SR), staff engagement (SE), and organizational resilience (HOR) within Saudi Arabian hospitals. Employing a quantitative, cross-sectional design, data were collected from 127 administrative staff members working in both public and private hospitals in Saudi Arabia. Using SmartPLS to test the hypothesized relationships and mediation effects, the findings reveal that OHS significantly impacts both SR and SE, and SR significantly influences HOR. Additionally, SE significantly affects HOR. The study also confirms a partial mediation effect of SE and SR in the relationship between OHS and HOR. The model demonstrates substantial explanatory power for HOR, SE, and SR. These results underscore the critical role of OHS in fostering a resilient healthcare environment by enhancing staff engagement and resilience. The study’s implications highlight the importance of targeted interventions to improve OHS practices, promoting overall hospital resilience in alignment with Saudi Arabia’s Vision 2030.

Smart technology is essential for integrating circular economy principles. This study examines how conflict management strategies including collaboration, accommodation, avoidance, compromise, and competitions impact smart technology adoption, particularly blockchain, in Jordanian SMEs, a context that has been under-explored. Additionally, the research examines the moderating role of customer-centric green supply chain management in the relationship between blockchain adoption and the implementation of circular economy principles. Data were collected from 421 senior managers, department heads, and executives of Jordanian SMEs. Primarily, this study employed robust methodological approach, a structural equation modeling (SEM) technique, to test the hypotheses and analyze complex relationships. This research provides valuable insights into the adoption of blockchain technology in Jordanian SMEs, highlighting the importance of strategic conflict management, a context that is rarely explored. Incorporating customer-centric green supply chain management as a moderating factor enhance the sustainability and competitiveness of SMEs through blockchain technology. This approach offers new insights into how blockchain technology aligns with circular economic principles, highlighting the strategic role of conflict management in driving technological innovation and sustainability. The study results indicate that conflict management strategies have a significant impact on the adoption of blockchain technology among Jordanian SMEs. The results also revealed a unique finding that collaboration and compromise are the most influential strategies. Furthermore, the study found that blockchain adoption positively impacts the implementation of circular economy principles. This study provides theoretical and practical insights for SMEs, especially in the context of Jordan.

Porter's diamond model was used because it is an index in the field of competitiveness and increasing the index of competition in the international arena. In order to measure actions in the field of commerce and marketing trends and its compliance with Porter's diamond model, an organization named Isfahan Chamber of Commerce, Industries, Mines and Agriculture was selected from among the existing non-governmental organizations in Iran. This non-governmental organization, having different departments has members and subgroups related and influential in the field of commerce and marketing. In order to answer the question raised in this research, that is, to determine the position of the Isfahan Chamber of Commerce, Industries, Mines and Agriculture in Porter's diamond model, by referring to this organization in person, the available documents, information and data available in a descriptive-survey manner. It was reviewed until October 2022. All key activities and works performed in this organization in the period from March 2019 to March 2022 were identified and separated according to the internal factors of Porter's Diamond model. Finally, the credibility and effectiveness of this non-governmental organization as a link between the private sector and the government was measured in the Porter's diamond model.

In response to the increasing importance of knowledge as a key competitive advantage, the role of knowledge management in value creation cannot be overstated. The International Standards Organization (ISO) has recognized this and announced a Management Standard for Knowledge Management Systems (KMS). This initiative is significant because, by viewing knowledge strategically, organizations are seeking ways to enhance their processes and align them to address their challenges. A synergistic effect can be achieved when another management system highly relevant to KMS is joined and later integrated. This new system is Artificial Intelligence Management (AIMS). The paper is structured as follows: Firstly, we explore knowledge and knowledge management (KM), along with the challenges companies face in implementing and operating KM. Next, we examine the ISO 30401:2018 standard as a guide for KM implementation. Finally, we discuss how ISO 30401:2018 and ISO/IEC 42001:2023 can help solve key organizational problems and support machine learning and knowledge extraction through AI. In conclusion, we summarize the key outcomes of the paper. The main purpose of the paper is to determine how these standards contribute to solving practical problems in the creation and development of a knowledge management system supported by artificial intelligence and to demonstrate their synergistic effect when used together.

In a constantly transforming retail financial sector, TCS has established a strategic alliance with Cencosud Scotiabank, expanding its role beyond consultancy to become an essential partner in the journey of growth and transformation. This collaboration reflects a shared commitment to advancing together in the competitive world of retail financial services, driving significant strategic change at Cencosud Scotiabank. As part of this effort, TCS has co-designed a series of practical workshops aimed at fostering and expanding the culture of innovation within the organization. These practical workshops are fundamental in the transformation process, providing deep and practical learning that serves as a solid foundation for the desired change. Each workshop session, carefully designed and executed according to an innovation playbook, aligns visual thinking tools with practical techniques to ensure smooth and effective execution of the work. The goal of these efforts is twofold: on the one hand, to strengthen the culture of innovation at Cencosud Scotiabank through collaboration; on the other, to firmly center the organization around the customer. The workshops are not just meetings; rather, they are collaborative spaces where creativity, deep user understanding, and agility converge to shape innovative solutions.

This qualitative research explores the impact of Artificial Intelligence (AI) on Customer Relationship Management (CRM), providing a comprehensive analysis of how AI technologies are transforming CRM practices. AI integration in CRM has revolutionized customer interactions, enabling enhanced personalization, efficiency, and customer engagement. By leveraging machine learning, natural language processing, and predictive analytics, organizations can create highly tailored customer experiences, automate routine tasks, and anticipate future customer needs with precision. The study identifies the significant benefits of AI, including improved customer insights, faster response times, and proactive engagement strategies. However, it also highlights the challenges associated with AI adoption in CRM, such as data privacy and security concerns, algorithmic bias, high implementation costs, and resistance to change. The findings emphasize the need for robust data protection measures, strategies to mitigate biases, significant investments in technology and training, and effective change management to overcome these challenges. The thematic analysis reveals key areas where AI is making an impact, including customer service, customer segmentation, and personalized marketing strategies. Additionally, the study discusses the organizational implications of AI adoption, such as enhanced decision-making, increased productivity, and the necessity for staff reskilling. Future directions for AI in CRM suggest further advancements in AI algorithms, greater integration with other business systems, enhanced customer experiences, and a focus on ethical AI practices. This research underscores the transformative potential of AI in CRM and provides insights for organizations aiming to leverage AI for improved customer relationship management.

The risk factors and positive factors of teleworking have been widely analyzed. Emotional exhaustion has been one of the most studied among them. However, the impact of ethical leadership in virtual environments has remained completely unnoticed. There is no clear answer to whether the ethical leader is a factor that buffers or accelerates stress-related processes in teleworking. Furthermore, the role of perceived work autonomy as a theoretical mechanism that protects against specific adverse psychological outcomes requires more scientific evidence because the results obtained so far are confusing and contradictory. Therefore, this study explores how and when ethical leadership influences emotional exhaustion through work autonomy and teleworking intensity (TI). The sample consisted of 448 professionals from six organizations in the Colombian electricity sector. The mediation effect was evaluated through a four-step procedure, and the moderated mediation model was analyzed using statistical tools such as PROCESS and AMOS macros for SPSS. Surprisingly, our results revealed a positive relationship between ethical leadership and emotional exhaustion, with work autonomy potentially mediating this relationship. However, teleworking intensity (TI) was found to moderate this mediation process. Specifically, the negative impact of ethical leadership on emotional exhaustion was nullified when TI was high. Moreover, a high level of TI strengthened the relationship between ethical leadership and work autonomy, while weakening the positive relationship between work autonomy and emotional exhaustion. In conclusion, our study suggests a potential positive relationship between ethical leadership and emotional exhaustion from the follower's perspective. However, the number of teleworking days can influence this trend, potentially even reversing it. In other words, teleworking intensity (TI) is a resource as its intensity increases, and it can alter the direction of work autonomy and reconfigure the relationship between ethical leadership and emotional exhaustion. This study, to the best of our knowledge, is the first to analyze these variables, significantly contributing to our understanding of the attributes of ethical leadership and its impact on employee well-being.

Corporate governance has received increasing attention from practitioners and politicians after the collapse of large companies due to accounting errors and failure to disclose information that reflects the true financial condition of companies. Voluntary risk disclosure includes several aspects, including financial risks, including risks of interest rate, exchange rate, liquidity as well as risks of operations. In Jordan, the most common type of business is family businesses, where boards of directors usually serve the interests of the family that owns the majority stake in the company.This study identifies the moderate effect of family in the link joining the audit committee with the voluntary risk disclosure of financial institutions in Jordan. It's population is the Jordanian commercial banks registered and operating in Jordan during the period extending from 2017 to 2023.Significantly, it concluded with revealing that the characteristics of the audit committee; namely, independence, experience, and committee size, obviously impact disclosure of voluntary risk in the selected banks. However, the results made it obvious that the number of audit committee meetings did not affect the degree of voluntary risk disclosure. In addition, the results view family ownership as moderately affecting the relationship joining some audit committee characteristics with voluntary risk disclosure.

The paper analyzes the relationship between urban waste recycling and technological innovation systems in Europe. Data from the Global Innovation Index for 34 European countries in the period 2013-2022 was used. To analyze the characteristics of European countries in terms of waste recy-cling capacity, the k-Means algorithm optimized with the Elbow method and the Silhouette Coef-ficient was used. The results show that the optimal number of clusters is 3. Panel data results show that waste recycling increases with domestic market scale, gross capital formation, and the diffu-sion of Information and Communication Technologies (ICTs), while it decreases with the infra-structure index, business sophistication index, and the average expenditure in research and devel-opment of large companies.

This paper detects bidding behaviors in the auction with the random cutoff, where a winning bid needs to be above and the closest to the random cutoff. In this auction, each bidder is eager to predict the random cutoff in order to use the predicted random cutoff as bid. Furthermore, one of deep learning models, the transformer model is employed as one empirical method to anticipate the random cutoff. The result shows that the predicted random cutoff turns out to be a winner with probability of about 20 percent. This paper contributes to economic literature in terms of investigating the connection between a deep learning model and an auction based on the economic theory.

Sub-national governments (SNGs) in developing countries have increasingly explored green municipal bonds as a financing tool, driven by promises of lower borrowing costs, enhanced reputation, and support for sustainable economic development. This study aims to critically examine these claims by analysing the actual costs and complexities associated with green municipal bonds (GMBs). The research involves a comparative analysis of traditional municipal bonds and GMBs, focusing on the financial and operational challenges faced by SNGs. Detailed case studies from Mexico City and Cape Town are used to illustrate the practical implications of issuing GMBs. The findings reveal that, despite similar or slightly lower interest rates, GMBs often entail higher issuance costs due to the need for certification, monitoring, and reporting of green projects. These additional costs, coupled with the necessity of hiring external consultants, make GMBs more expensive and difficult to replicate after initial transactions. Furthermore, the study highlights that the demand from investors has not met initial expectations. While green-aligned investors show a higher appetite for GMBs, they constitute only a small portion of the finance market. Traditional investors, primarily focused on financial returns, are less inclined to invest in GMBs solely based on their green label. Consequently, many SNGs have reverted to issuing traditional “vanilla” municipal bonds while still using the proceeds to fund green initiatives. This shift underscores the need for a realistic assessment of GMBs’ viability in developing countries and calls for a re-evaluation of strategies for promoting sustainable economic development through green finance.

In the present research, it has been tried to use the applied research bases in the field of business management with marketing orientation. Since there were wide and diverse spectrum in the field of economic activities in Isfahan province and Isfahan city, the model of economic sectors was used to categorize these activities. In this regard, the specific goals of the research in all five sectors of the model of economic sectors, drawing and prioritizing the components (in-dices) of the 7P marketing mix model in each of these economic sectors by the related individuals and members of subgroups of guilds and non-governmental organizations in Isfahan province, have been formed, specified and determined. Collecting data for processing and answer the question of this research, after designing a questionnaire in accordance with the AHP model standard, by spending a period of 2 months from September 2022 and ended in November 2022 , from the statistical population has been done.

This study explores the influence of social media marketing on brand loyalty, employing a qualitative research approach to gain in-depth insights into the key factors that drive consumer engagement and commitment. Through semi-structured interviews with 20 active social media users and a comprehensive analysis of social media content, the research identifies several critical elements affecting brand loyalty. Personalization emerged as a central theme, with tailored content, customized offers, and personalized recommendations significantly enhancing users' emotional connection with brands. High-quality content, characterized by engaging visuals and valuable information, was found to reinforce positive brand perceptions and sustain loyalty. Influencer marketing also plays a pivotal role, with authentic endorsements from relevant influencers boosting brand credibility and trust. Effective community management, involving active engagement, responsive feedback, and relationship-building, contributes to a positive brand experience and strengthens user loyalty. Targeted and relevant social media advertising supports brand loyalty, although excessive or irrelevant ads can lead to disengagement. The study also highlights the importance of balancing interaction frequency and content quality to maintain user interest without causing fatigue. Addressing social media fatigue by delivering relevant and valuable content is crucial for preventing user disengagement. Content that resonates with users' values and emotions further strengthens brand attachment. Consistency in brand voice, visual identity, and values ensures a coherent and positive brand experience. The findings emphasize the need for a strategic approach to social media marketing, integrating personalization, content quality, influencer partnerships, community management, advertising relevance, and consistency to build and sustain strong brand loyalty.

Commercial banks are financial institutions that accept public deposits and provide loans for consumption and investment to generate profit. The term "bank" originates from the Italian word "banco," meaning "desk" or "bench," which was used by Florentine bankers during the Renaissance for conducting transactions. Banking activities, however, date back to ancient times. The primary objective of this study is to examine the impact of internal control components on the organizational performance of local commercial banks in Burao, Somaliland. A descriptive research design was employed, utilizing primary data collected from these banks to assess the role of internal controls on organizational performance.The findings indicate a strong influence of internal control systems on organizational performance, revealing a significantly positive relationship between the two. Effective internal control systems contribute to the administration, completeness, and accuracy of records, and provide a safeguard against fraud and collusion, particularly among those in positions of authority or trust. For optimal performance, internal control systems must be robust and well-implemented. It is recommended that local commercial banks conduct regular internal audits of their accounting systems to mitigate risk and enhance internal control measures. Strengthening internal control systems tailored to the organization's operations and ensuring strict authorization protocols for access to bank assets are essential for improving organizational performance.

This study offers an analysis of existing research on sustainability and its link to accounting and management control in the port sector. The existing studies do not provide a comprehensive discussion of management accounting and control tools in this context, despite recognizing the relevance of the issue. The Scoping Review was used as a methodological basis, with reference to the framework of Arksey and O’Malley [1], with the aim of mapping the literature on the role of ac-counting and management control, as well as their relationship with the Triple Bottom Line associated with the various levels of sustainability in this sector. The results point to a diversity of tools used essentially in developed countries, where the interest in efficiency, sustainability and strategic alignment stands out.

In order to help the transportation industry achieve the goal of carbon peak and carbon neutrality, this study is based on the selection of eight variables, such as population size, per ca pita GDP, personal vehicle ownership, passenger and freight turnover, and green space coverage, as the factors influencing the carbon emissions of the transportation industry in Jiangsu Province, and the prediction and analysis of the transportation carbon emission trends from 2000 to 2021, and the prediction and analysis of the carbon emissions of the transportation industry and the time of the peak of the carbon emissions in Jiangsu Province. The trend of transportation carbon emissions from 2000 to 2021 was predicted and analyzed, and the carbon emissions and peak time of carbon emissions in the transportation industry in Jiangsu Province were predicted and analyzed. Comparing the predicted results with other models to verify the accuracy of the results, it was found that the WOA-SVM model had the smallest error among several models. On this basis, targeted measures are proposed to accelerate the process of carbon peak and ensure the smooth achievement of carbon neutrality goals in Jiangsu Province. The results indicate that under the current policy measures, the peak carbon emissions in Jiangsu Province will occur in 2038, with a peak of 48.72 million tons. Jiangsu Province should actively adopt energy-saving and emission-reduction measures, build a green and low-carbon transportation development model, and achieve the carbon peak target ahead of schedule.

The following article analyses the relationship between Non-Performing Loans and innovation systems at a global level. The analysed data were obtained from the World Bank and the Global Innovation Index for the period 2013-2022 for 149 countries. The analysis was conducted using clustering with the k-Means algorithm, optimized with the Silhouette coefficient and the Elbow method. Subsequently, econometric analysis was carried out using panel data with Random Ef-fects and Fixed Effects. The clustering results show that the optimal number of clusters is three. The econometric analysis highlights the positive relationship between Non-Performing Loans, the exports of cultural and creative services, and the Innovation Input Sub-Index. The results also show the negative relationship between Non-Performing Loans, the H-Index, and the exports and imports of ICT services.

This study investigates the adoption of Robotic Process Automation (RPA) in marketing operations, exploring its impact on efficiency, data accuracy, and overall effectiveness. RPA has emerged as a transformative technology, automating routine tasks such as data entry, report generation, and campaign management, which has significantly enhanced operational efficiency within marketing departments. By automating repetitive processes, RPA enables marketing professionals to focus on strategic and creative tasks, resulting in accelerated campaign execution and improved productivity. Additionally, the integration of RPA with Customer Relationship Management (CRM) systems has led to more accurate and consistent data, providing valuable real-time insights that enhance decision-making and personalization in marketing strategies. Despite these benefits, the study also highlights several challenges associated with RPA adoption. These include concerns about workforce implications, such as job displacement and the need for reskilling, as well as implementation difficulties related to system compatibility and workflow design. Ethical and regulatory considerations, particularly regarding data privacy and compliance, are also critical factors that organizations must address to maintain customer trust and adhere to legal standards. The study further explores the potential of integrating artificial intelligence (AI) with RPA to drive future innovations in marketing automation. AI-driven RPA offers advanced capabilities, including predictive modeling and personalized marketing, which promise to enhance the effectiveness of automation strategies. The findings underscore the need for organizations to adopt best practices in RPA implementation and remain adaptable to technological advancements to fully leverage the benefits of automation and maintain a competitive edge in the dynamic marketing landscape.

Big data analytics has fundamentally transformed how organizations enhance customer experience by leveraging vast amounts of data to tailor interactions, streamline services, and drive strategic decisions. This research explores the multifaceted role of big data in improving customer experiences, focusing on its impact on personalization, customer service, operational efficiency, and strategic decision-making. By analyzing recent advancements and applications, the study highlights how big data analytics enables highly personalized recommendations, targeted marketing efforts, and dynamic content that significantly enhance customer engagement. Additionally, it examines the improvements in customer service through real-time support, sentiment analysis, and predictive assistance, which collectively contribute to a more responsive and customer-centric approach. The research also addresses how big data analytics optimizes operational efficiency by streamlining workflows, improving resource allocation, and reducing costs, thus enhancing overall organizational performance. Strategic decision-making benefits from data-driven insights into market trends, pricing strategies, and competitive positioning, allowing organizations to adapt and thrive in a competitive environment. However, the study also acknowledges the challenges associated with data quality, privacy, and investment, emphasizing the need for robust measures to address these issues. Furthermore, the integration of big data with emerging technologies such as artificial intelligence, the Internet of Things, and blockchain presents new opportunities and complexities in enhancing customer experience. Overall, this research underscores the transformative potential of big data analytics while highlighting the importance of addressing its associated challenges to fully capitalize on its benefits.

This study explores consumer perceptions of virtual reality (VR) in marketing, aiming to understand how immersive technology impacts engagement and brand perception. As VR continues to evolve and integrate into various marketing strategies, it becomes crucial to examine its effectiveness and the factors influencing consumer attitudes. Through a detailed thematic analysis, this research identifies key themes such as familiarity with VR technology, immersion and engagement, technical quality, accessibility, personalization, storytelling, social interaction, purchase intentions, and brand perception. The findings reveal that familiarity with VR enhances enthusiasm and comfort, leading to more positive attitudes towards VR marketing. The immersive and multi-sensory nature of VR provides a significant advantage over traditional advertising methods, fostering stronger emotional connections and increasing memorability. However, the quality of the VR experience is critical; high-quality graphics and seamless interactions are essential for maintaining positive consumer perceptions. Technical issues, such as lag and motion sickness, can negatively impact the experience, especially for those less acquainted with VR technology. Accessibility remains a challenge, with limited access to VR headsets restricting the reach of VR marketing campaigns. Personalization of VR content is highly valued, though it must be balanced with ethical considerations related to data privacy. The power of storytelling in VR enhances engagement by allowing consumers to actively participate in narratives. Social interaction within VR experiences adds an extra layer of enjoyment. The study also highlights the practical applications of VR marketing in high-involvement sectors and underscores the need for continuous innovation and consumer feedback to maximize the technology's impact. Overall, VR holds significant potential to transform marketing practices by offering immersive, engaging, and memorable experiences that deepen consumer connections and drive positive outcomes.

This study explores the role of chatbots in enhancing customer service, examining their benefits, limitations, and overall impact on modern support systems. Chatbots have emerged as a transformative technology in customer service, offering significant advantages such as increased efficiency through automation of routine tasks, reduced response times, and the ability to provide 24/7 support. By handling high volumes of inquiries and managing repetitive tasks, chatbots alleviate the workload of human agents, allowing them to focus on more complex issues. Additionally, chatbots employ advanced data analytics and machine learning to deliver personalized interactions, enhancing user engagement and satisfaction. Despite these benefits, the research identifies several challenges, including chatbots' difficulty in managing complex queries and their lack of emotional intelligence, which often necessitates escalation to human agents. The study also highlights the importance of well-designed chatbots and seamless integration with existing systems to ensure effective user experiences. Privacy and security concerns are critical, as chatbots handle sensitive customer data, requiring robust measures to protect against breaches and ensure compliance with data protection regulations. Looking ahead, advancements in technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are expected to further enhance chatbot capabilities, addressing current limitations and expanding their role in customer service. The findings suggest that a hybrid approach, combining chatbots with human support, offers the most effective solution for delivering high-quality customer service. Overall, chatbots have proven to be valuable assets, and their continued evolution promises to significantly impact the future of customer service.

This study examines the integration of Environmental, Social, and Governance (ESG) factors into global banking practices and their impact on financial stability, measured by the Bank to Capital Asset Ratio. Through a comprehensive literature review and data analysis, the paper highlights the dual role of banks as catalysts for ESG investment and risk managers. It discusses the challenges and opportunities in transitioning to ESG-aligned business models, emphasizing the importance of regulatory frameworks and risk management approaches. The findings suggest that ESG integration enhances bank stability and competitiveness, contributing to sustainable economic development. The paper concludes with policy implications and recommendations for further integration of ESG factors into banking governance.

This paper explores the critical role of the banking sector in facilitating the ecological transition through the integration of ESG (Environmental, Social, and Governance) factors. By analyzing the intersection of ESG considerations and access to credit globally, the study highlights how banks can catalyze sustainable investments while balancing financial risks. Using a systematic literature review and k-Means clustering analysis, we assess the global landscape of credit access, emphasizing the implications of ESG adoption on financial stability and economic growth. The findings suggest that while ESG integration presents challenges, it offers significant opportunities for banks to enhance their competitiveness and foster resilient financial systems. The paper concludes by proposing policy recommendations aimed at improving the incorporation of ESG factors within credit risk management and promoting sustainable finance.

Under the new pattern of “double carbon” development, good ESG performance is the best way to promote the sustainable development of enterprises, and the ESG investment strategies are directly affected by the strategic vision of managers. Based on the upper echelons theory and stakeholder theory, this paper takes Chinese A-share listed companies from 2011 to 2022 as samples to empirically analyze the impact of managerial myopia on corporate ESG performance. The results show that managerial myopia significantly inhibits corporate ESG performance, mainly by inhibiting corporate green investment and green innovation sustainability. Furthermore, for state-owned enterprises (SOE), heavy polluting enterprises (HPE) and non-high-tech enterprises, the inhibitory effect of manager myopia on ESG performance is stronger. When the enterprise is in the growth stage, the above inhibition effect is more severe. For external governance, the greater the analyst attention and public environmental attention are, the more conducive they are to alleviating the restraining effect of managerial myopia on enterprise ESG performance. Therefore, effectively improving the time cognition level of managers and strengthening external supervision have become important measures for comprehensively optimizing the ESG performance.

This study investigates the influence of digital marketing on consumer purchasing decisions, focusing on how various strategies impact consumer behavior. By analyzing data collected from in-depth interviews and thematic analysis, the research highlights several key factors driving consumer engagement and purchases. Personalized content emerged as a significant factor, with tailored recommendations and customized email campaigns creating a sense of individual attention and enhancing consumer involvement. Social media platforms played a pivotal role, with advertisements, influencer endorsements, and user-generated content significantly affecting purchasing decisions. The impact of visual content, including high-quality images and videos, was also notable, as these elements helped consumers better understand products and increased their confidence in making purchases. Email marketing proved effective, particularly when offering exclusive discounts and creating a sense of urgency. Mobile marketing demonstrated its growing influence, with consumers valuing the convenience of mobile-friendly websites and app notifications. The integration of artificial intelligence further improved the shopping experience by providing instant assistance and personalized recommendations. Ethical considerations, such as data privacy and honest advertising, were essential for maintaining consumer trust and loyalty. User-generated content provided authentic insights that influenced purchasing decisions, while omnichannel strategies offered a seamless and flexible shopping experience. Gamification elements, including reward programs and interactive challenges, enhanced consumer engagement and motivation. The study concludes that a multifaceted approach to digital marketing, incorporating these strategies, is crucial for effectively engaging consumers and driving sales. The findings offer valuable insights for marketers aiming to optimize their digital marketing strategies in the evolving digital landscape.

This research explores the impact of 5G technology on supply chain efficiency and marketing innovations, highlighting its transformative potential and associated challenges. The study delves into how 5G enhances real-time tracking and monitoring within supply chains, significantly improving inventory management, reducing stockouts and overstocking, and ensuring optimal conditions during product transit. The advanced communication capabilities of 5G enable seamless collaboration among supply chain partners, facilitating quicker decision-making and improved risk management. Additionally, the integration of 5G technology with data analytics has optimized processes, improved forecasting accuracy, and led to cost reductions, showcasing the value of data-driven decision-making. In the marketing domain, 5G technology has driven the development of immersive augmented reality (AR) and virtual reality (VR) applications, enhancing customer engagement through interactive and experiential content. Personalized and targeted marketing strategies, supported by real-time data and deeper customer insights, have led to higher customer satisfaction and increased sales. The proliferation of connected devices, such as smart speakers and wearables, has further enabled personalized interactions and convenience, fostering brand loyalty and driving growth. Despite these advancements, the implementation of 5G presents challenges, including significant infrastructure investment, cybersecurity risks, and privacy concerns. Companies must navigate these issues by investing in robust security measures and developing comprehensive policies. The research concludes with an optimistic outlook on the future impact of 5G technology, emphasizing its potential to drive innovation, enhance operational efficiency, and transform customer experiences, ultimately shaping the future of business operations.

This study explores the transformative impact of machine learning on predictive analytics within supply chain management. As supply chains become increasingly complex and dynamic, traditional methods of forecasting and management are proving inadequate. Machine learning offers advanced algorithms capable of analyzing vast datasets to uncover patterns and trends that enhance decision-making processes. This research investigates how machine learning improves demand forecasting accuracy, optimizes inventory management, strengthens supplier relationships, and enhances risk management. The study employs a qualitative approach, analyzing data from industry case studies and expert interviews to identify key themes and challenges associated with the adoption of machine learning. Findings reveal that machine learning significantly improves forecasting precision, reduces inventory costs, and enables proactive supplier and risk management. However, challenges such as ensuring data quality, acquiring specialized skills, integrating new technologies with existing systems, and addressing ethical considerations are critical. The study also highlights the potential of emerging technologies like blockchain, IoT, and 5G to further enhance machine learning applications in supply chain management. This research contributes to a deeper understanding of how machine learning can drive innovation and efficiency in supply chains, while also addressing the hurdles that organizations must overcome. The results underscore the need for a balanced approach that incorporates technological advancements and ethical practices to fully leverage the benefits of machine learning.

Empirical models for intensive or extensive margins of trade that relate measures of exports to firm characteristics are usually estimated by variants of (generalized) linear models. Usually, the firm characteristics that explain these export margins enter the empirical model in linear form, sometimes augmented by quadratic terms or higher order polynomials, or interaction terms, to take care or test for non-linear relationships. If these non-linear relationships do matter and if they are ignored in the specification of the empirical model this leads to biased results. Researchers, however, can never be sure that all possible non-linear relationships are taken care of in their chosen specifications. This note uses for the first time the Kernel-Regularized Least Squares (KRLS) estimator to deal with this issue in empirical models for margins of exports. KRLS is a machine learning method that learns the functional form from the data. Empirical examples show that it is easy to apply and works well. Therefore, it is considered as a useful addition to the box of tools of empirical trade economists.

This study explores the impact of artificial intelligence (AI) on digital marketing strategies, emphasizing how AI technologies have transformed marketing practices. AI's ability to analyze vast amounts of data has significantly enhanced targeting and personalization, enabling marketers to deliver highly relevant and tailored content to specific consumer segments. The integration of AI in content creation has streamlined processes, improving efficiency while maintaining high standards of quality and relevance. Customer engagement has also been revolutionized through AI-driven tools such as chatbots and predictive assistance, which provide real-time, personalized support and enhance overall user satisfaction. Despite the numerous benefits, the adoption of AI in digital marketing presents challenges, including data privacy concerns, algorithmic bias, high implementation costs, and the complexity of integrating AI with existing marketing systems. The shortage of skilled professionals further complicates effective AI utilization. Looking forward, the potential for AI to drive innovation in digital marketing is substantial, with opportunities for advancements in personalization, predictive analytics, and the integration of emerging technologies like virtual and augmented reality. However, it is essential for businesses to navigate these developments carefully, addressing ethical considerations and ensuring responsible use of AI to maintain consumer trust and achieve sustained success. This study provides insights into the transformative effects of AI on digital marketing and offers a comprehensive overview of the associated benefits and challenges, highlighting the need for a balanced approach to leveraging AI technology.

This study examines how profitability moderates capital structure and dividend policy in selected Sub-Saharan African manufacturing enterprises. The study analyses 2012–2022 data from 131 listed firms in six countries using a quantitative and ex post facto research design. Debt-to-equity, asset structure, debt-to-asset, and return on assets are variable of interest. The debt-to-equity ratio negatively affects dividend policy, but asset structure positively affects it, according to pooled OLS and moderated regression models. Profitability considerably moderates the association between debt-to-equity and dividend policy, while debt-to-asset ratio has a positive but negligible influence. The findings emphasize the role of profitability in financial decision-making and suggest that firms should balance their capital structure and profitability to optimize dividend policies. The study fills gaps in emerging economy literature and offers managers and policymakers practical advice to improve financial performance and shareholder value in Sub-Saharan African-listed manufacturing enterprises.

This research explores the adoption of advanced analytics in supply chain decision-making, emphasizing its transformative impact on organizational efficiency and strategic advantage. The study investigates the key drivers behind the adoption of advanced analytics, including the growing complexity of data, the need for agility, and the pursuit of competitive advantage and cost reduction. It identifies significant challenges such as data integration difficulties, high implementation costs, and a shortage of skilled professionals, which organizations face when integrating these sophisticated tools. Despite these challenges, the research highlights the substantial benefits of advanced analytics, including enhanced forecasting accuracy, improved supply chain visibility, optimized processes, and cost savings. The findings indicate that while the implementation of advanced analytics varies across different sectors—such as retail, manufacturing, logistics, and healthcare—the overarching themes of improved efficiency and better decision-making are consistently observed. The study also discusses future trends, noting the integration of emerging technologies such as artificial intelligence, machine learning, and blockchain, which promise to further enhance analytics capabilities and accessibility. The successful adoption of advanced analytics relies not only on technological advancements but also on fostering a data-driven organizational culture, investing in continuous learning, and ensuring robust data governance. As supply chain management continues to evolve, advanced analytics will play a crucial role in driving strategic success and maintaining a competitive edge in a complex and dynamic market environment.

The Industrial Revolution 4.0 (IR4.0) is transforming the global economy, necessitating mall and medium-sized enterprises (SMEs) to adopt new technologies like artificial intelligence (AI), the Internet of Things (IoT), blockchain, and cloud computing. Therefore, SMEs need to assess their readiness to identify capabilities and areas for improvement to remain competitive. However, existing IR4.0 readiness assessment such as the Industry4WRD Readiness Assessment and Industry 4.0-Readiness by IMPULS German are time-consuming and restrict the participation of various sectors. Using the understanding of theories such as Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Technology Readiness Index (TRI), and Diffusion Of Innovation (DOI), this study developed an initial research model that identifies the dimensions of IR4.0 readiness; (i) organization, (ii) data, (iii) infrastructure, (iv) analytics, and (v) IT, development and operations. This study carried out qualitative methods through four different phases. The first phase is a systematic literature review, and data collection through participant observation (PO) in IR4.0 skills training programs, seminars, and workshops. The second phase is the development of an initial research model to identify the dimensions of IR4.0 readiness that will be used in the next phase. The third phase is a survey on SME’s IR4.0 readiness via the IR4.0 e-Readiness Checker (IR4.0 eRC) readiness assessment system, which produces the final research model, IR4.0 SME Readiness Model. In the fourth phase, the IR4.0 Readiness Model is confirmed for use by SMEs in Malaysia through interviews with three industry experts in Malaysia. Based on the 50 responses in the IR4.0 eRC evaluation, the average IR4.0 readiness of SMEs is 66%, and only 10 SMEs with less than 50%, showing room and improvement opportunities for the continuous research and development of IR4.0 transformation. This study developed IR4.0 readiness model for SMEs to assess readiness for IR4.0 transformation, support investments in IoT projects and employee upskilling programs.

Fintech's emergence is one of the most significant developments in finance, and its application has been of much interest and popularity in recent decades. This study aims to explore the adoption of fintech in emerging economies by employing a structural equation model. The study's sample population consists of bank clients of Ethiopian commercial banks who have used financial technology platforms for at least one year. The total number of sample sizes is 440. The data collection instrument used for this study is a questionnaire (seven-point likert scales ranging from strongly disagree to strongly agree). Structural equation model (SEM) analysis was implemented using Amos software to examine the relationship between variables. The findings of the study support the hypotheses that various factors, including performance expectancy, effort expectancy, social influence, facilitating condition, traliaility, and user innovativeness, significantly influence the adoption and usage of fintech services. The study recommends that FinTech companies implement pilot programs to allow potential users to trial FinTech services on a limited basis before full commitment. Fintech industries should engage with local communities through events, seminars, and workshops to introduce fintech services. Having community leaders and respected individuals advocate for the technology can enhance acceptance.

This paper delves into the transformative impact of artificial intelligence (AI) in the forklift industry, particularly focusing on logistics and procurement within small and medium-sized enterprises (SMEs) in the field of industrial machinery. The study highlights the growing influence of AI in automating and improving the forklift industry. Using the environmental, social, and corporate governance (ESG) balanced scorecard (BSC), benchmarking, and activity-based management (ABM) models, the paper analyses the risks and the implications of AI integration in the industry in the actual turbulent context. The research highlights the significant shifts in logistics and procurement processes due to AI, projecting a future where forklift operations are deep automatized, leading to a possible loss of forklift operator jobs. A case study of the most relevant Romanian SME in the forklift industry is also presented, examining the company's financial strategies using McKinsey’s 7S framework. The paper concludes with a perspective that, in the future, machines will predominantly operate in roles currently held by humans, significantly altering the industry landscape.

The integration of Augmented Reality (AR) in e-commerce has emerged as a transformative development, reshaping how consumers interact with online retail environments. This research explores the impact of AR on e-commerce by examining its effects on consumer behavior, purchase decisions, and overall shopping experience. Through a series of interviews with industry experts, the study uncovers key insights into how AR enhances product visualization, leading to improved consumer confidence and a reduction in return rates. The immersive and interactive nature of AR applications has been shown to significantly increase consumer engagement and conversion rates, as users are able to interact with products in a virtual setting that simulates real-world experiences. Despite these advantages, the research also highlights several challenges associated with AR implementation, including the high costs of development and maintenance, difficulties in integrating AR technology with existing e-commerce platforms, and concerns regarding privacy and data security. The study further explores the varying applications of AR across different sectors within e-commerce, such as fashion, furniture, and cosmetics, each benefiting from unique AR functionalities. Looking ahead, the potential for AR to be enhanced by emerging technologies like Artificial Intelligence and the Internet of Things is discussed, with implications for future advancements in the field. Overall, the research demonstrates that while AR offers significant benefits for enhancing online shopping experiences, addressing its associated challenges is crucial for its successful and widespread adoption.

Influencer marketing has become a pivotal component of digital marketing strategies, offering brands a unique way to connect with audiences through trusted voices. However, measuring the return on investment (ROI) from influencer marketing campaigns can be challenging due to the intangible nature of brand influence and engagement. This abstract explores various techniques and strategies to measure and optimize ROI in influencer marketing. Measurement Techniques: The paper delves into both quantitative and qualitative methods for assessing influencer marketing ROI. Quantitative techniques include tracking metrics such as impressions, clicks, conversions, and sales, using tools like Google Analytics and social media insights. Additionally, advanced attribution models, such as multi-touch attribution and econometric modeling, are discussed for more accurately linking influencer activities to business outcomes. Qualitative approaches involve sentiment analysis and brand awareness studies, which help gauge the impact of campaigns on brand perception and customer loyalty. Optimization Strategies: To maximize the effectiveness of influencer marketing, the paper outlines several optimization strategies. These include selecting the right influencers based on audience alignment and engagement rates, setting clear and measurable campaign goals, and employing A/B testing to refine content and strategies. The importance of long-term partnerships and content diversification is also emphasized, as they can enhance authenticity and sustain audience interest. The abstract concludes that a comprehensive approach combining rigorous measurement techniques and strategic optimization can significantly enhance the ROI of influencer marketing campaigns. By continuously analyzing data and refining strategies, brands can better leverage influencer partnerships to achieve their marketing objectives.

This research aimed to discover how to create a customer experience that includes FEEL, SENSE, THINK, ACT, and RELATE to increase satisfaction with the Subscription Video on Demand (SVoD) application. A descriptive quantitative method was used, and the sample was 423 respondents in Indonesia who had used the application for at least 1 month. Furthermore, this research used probability sampling using a technique for random sampling. Based on the data available, experience accounted for 0.509, or 50.9%, of the application satisfaction. With a beta value of 0.295, the FEEL variable was the only one in this study to significantly and positively affect customer satisfaction; the other variables, SENSE, THINK, ACT, and RELATE, had no discernible effects. It is anticipated that the theoretical foundation provided by this research will be beneficial to the entertainment industry, particularly the SVoD application sector. This includes the product and service development division that focuses on customer inner feelings and emotions.

This study explores the application of data mining techniques in marketing strategies, highlighting their impact on customer segmentation, predictive analytics, and personalization. Data mining has emerged as a transformative tool for businesses seeking to enhance their marketing effectiveness by providing deep insights into customer behavior and preferences. Techniques such as clustering, predictive modeling, and personalization are examined for their roles in improving marketing outcomes. Clustering methods, including K-means and hierarchical clustering, enable businesses to categorize customers into meaningful segments, allowing for more targeted marketing efforts. Predictive analytics, utilizing models like decision trees and neural networks, offers the capability to forecast future customer behaviors and trends, thereby optimizing resource allocation and strategy planning. Personalization techniques, such as collaborative filtering and dynamic recommendations, enhance customer engagement by delivering tailored content and offers. Despite these advantages, the study also addresses the challenges associated with data mining, including data privacy concerns, data quality issues, and the shortage of skilled personnel. These challenges underscore the need for effective data management practices and ethical considerations in the application of data mining. Furthermore, the integration of emerging technologies like artificial intelligence and real-time analytics is discussed as a means to overcome existing obstacles and drive future advancements in marketing strategies. The findings underscore the significant role of data mining in revolutionizing marketing practices and highlight the ongoing need for adaptation and innovation in response to evolving market dynamics.

To date, deep-tech entrepreneurship and sustainable entrepreneurship are both attracting the interest of researchers. Indeed, deep-tech is being employed to address future sustainable challenges in the present. Nevertheless, the process of deep-tech startups is filled with distinct obstacles. These types of startups may necessitate more targeted sustainable entrepreneurial process and specialised knowledge compared to conventional technological startups or general sustainable entrepreneurial process. Currently, there are only publications discussing either a sustainable en-trepreneurial process or conventional technical startups. Therefore, the aim of this article is to in-vestigate the process of sustainable entrepreneurs as they transition from startup ventures to scaleup enterprises within the context of deep-tech industry. Based on previous sustainable entre-preneurial processes, a multiple case study was conducted within six deep-tech startups in order to find out the sustainable process pattern. A conceptual model of sustainable entrepreneurial process in deep-tech industry is established including five phases with six activities: (i) Sustainable idea definition; (ii) Sustainable opportunity recognition and evaluation; (iii) Venture launch; (iv.i) Sustainable products/ services development; (iv.ii) New sustainable enterprise financing; and (v) Sustainable enterprise scaleup. This process enables sustainable deep-tech entrepreneurs to necessarily have an overview of key entrepreneurial stages to navigate from the startup to scaleup process.

In the digital age, social media platforms have become a critical channel for brands to engage with their audience and manage their reputation. This paper explores the application of sentiment analysis in social media to aid brand reputation management. Sentiment analysis, a subset of natural language processing (NLP), involves determining the emotional tone behind online discussions and opinions. By leveraging machine learning algorithms and NLP techniques, brands can analyze vast amounts of social media data to gauge public sentiment, identify emerging trends, and detect potential issues before they escalate. This study reviews current methodologies in sentiment analysis, including supervised and unsupervised learning approaches, and discusses their effectiveness in extracting actionable insights from social media content. Additionally, it examines case studies where sentiment analysis has been successfully implemented to enhance brand reputation, address customer concerns, and tailor marketing strategies. The findings highlight the importance of continuous monitoring and adaptation to dynamic social media landscapes for maintaining a positive brand image. This paper provides a comprehensive overview of sentiment analysis tools and techniques, offering practical recommendations for brands seeking to leverage social media sentiment data for proactive reputation management.

The EFQM Model, established in 1991, serves as a framework for organizational excellence, helping achieve sustainable success through an integrated management system. The model's evo-lution is driven by the need to adapt to global trends, threats, and technological innovations such as: digital transformation, employee engagement and well-being, remote work, agile performance management, diversity, equity and inclusion (DEI), sustainability, AI, and big data. The new EFQM Model 2025, presented in Istanbul in June 2024, introduces significant changes, emphasiz-ing sustainability, innovation, and technology. These changes are analyzed based on the logic of three questions: Why, How, and What. Why: There is a necessity for better alignment of organizations with contemporary challenges through flexibility, risk resilience, and innovation capabilities in a dynamic business environ-ment, including alignment with the UN Sustainable Development Goals (SDGs). How: The model introduces an integrated approach to performance management and transfor-mation, incorporating advanced technologies such as AI and data analytics. What: Implementing the EFQM Model 2025 enhances organizational adaptability, innovation, and flexibility, improving financial, operational, and strategic outcomes. Better alignment with sustainability goals leads to long-term value and social responsibility. Improved stakeholder engagement methods enhance understanding and satisfaction. The use of advanced technologies supports innovation and operational efficiency, while better strategic and operational performance and risk management ensures greater stability and the ability to anticipate future challenges.

In the evolving landscape of digital marketing, cross-channel attribution modeling plays a crucial role in understanding and optimizing the customer journey across various touchpoints. As consumers interact with brands through multiple channels—such as social media, email, search engines, and display ads—accurately attributing conversions to the right channels is vital for optimizing marketing strategies and budgets. However, the advent of stringent privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), has significantly impacted the data collection and analysis processes in digital marketing. This paper explores the challenges and opportunities presented by cross-channel attribution modeling in the age of heightened privacy awareness. It examines how traditional data-driven attribution models, which often rely on tracking individual user behavior, are being adapted or replaced in response to privacy concerns and regulatory requirements. The paper discusses the emergence of privacy-preserving techniques, such as aggregated data analysis, differential privacy, and the use of anonymized data, which aim to balance the need for accurate attribution with the protection of consumer privacy. Furthermore, the paper highlights the role of first-party data and the growing importance of consent management in the collection and utilization of consumer information. It also investigates how marketers are leveraging advancements in artificial intelligence and machine learning to enhance attribution models in a privacy-conscious world. The study concludes by offering best practices for businesses seeking to navigate the complexities of cross-channel attribution in the context of evolving privacy regulations, emphasizing the need for transparency, compliance, and ethical data handling. This research provides valuable insights for marketers, data scientists, and policymakers on how to effectively manage the interplay between accurate attribution and privacy, ensuring that marketing efforts remain effective while respecting consumer rights.

The advent of artificial intelligence (AI) has revolutionized digital marketing, offering unprecedented levels of personalization. AI-driven personalization leverages machine learning algorithms and data analytics to tailor content, advertisements, and recommendations to individual consumers based on their behavior, preferences, and demographics. This paper explores the effectiveness of AI-driven personalization in enhancing customer engagement, increasing conversion rates, and improving overall marketing efficiency. It also examines the ethical considerations associated with these technologies, including data privacy, consent, and the potential for manipulation or bias. While AI-driven personalization can lead to more relevant and engaging consumer experiences, it raises critical ethical questions that must be addressed to ensure responsible and fair use. The study concludes with recommendations for marketers and policymakers to balance the benefits of AI personalization with the need for ethical standards and consumer protection.

This study uses the Scopus and Web of Science databases to review the forecast of electricity consumption from 2015 to 2024. Based on the keywords used in the article title, which are associated with electricity consumption forecasts, the study retrieved 821 docu-ments for additional analysis using various techniques. For frequency analysis, we used Mi-crosoft Excel; for data visualisation, we used VOSviewer; and for citation metrics and analysis, we used Harzing's Publish or Perish. Standard bibliometric variables, including publication growth, authorship patterns, collaboration, prolific authors, national contribution, most active institutions, favourite journals, and highly cited articles, are used in this study's reporting of the findings. Our analysis indicates that over ten years, starting in 2015, publications on the forecasting of electricity consumption have continued to increase. China was the country that contributed the most to research on electricity consumption. Most of the research publications on electricity consumption were published in the Journal of Energy.

This research explores the transformative impact of artificial intelligence (AI) on personalizing marketing campaigns, highlighting how AI technologies are reshaping modern marketing practices. AI tools such as machine learning, natural language processing (NLP), predictive analytics, deep learning, and computer vision are integral to enhancing customer engagement and optimizing marketing strategies. Machine learning algorithms enable precise customer segmentation and personalized recommendations, leading to more targeted and effective marketing messages. NLP facilitates the analysis of customer sentiment and enhances communication through advanced language processing and AI-powered chatbots. Predictive analytics and deep learning provide businesses with the capability to forecast customer behaviors and recognize complex data patterns, further refining marketing efforts. Computer vision technology contributes to personalization through innovations like visual search and augmented reality, creating immersive customer experiences. Despite the numerous benefits, the adoption of AI in marketing presents several challenges. Data privacy and security concerns, integration complexities, and the potential for algorithmic bias are critical issues that need to be addressed. Ethical considerations, including transparency and fairness in data usage, are also paramount to maintaining customer trust and ensuring responsible AI application. The future of AI in marketing promises continued advancements, with trends such as hyper-personalization and enhanced integration with technologies like the Internet of Things and voice search expected to drive further innovation. Overall, AI significantly enhances marketing effectiveness by offering tailored solutions and strategic insights while necessitating a thoughtful approach to ethical and practical challenges.

Artificial intelligence (AI) has emerged as a transformative force in retail operations, promising significant advancements in efficiency, customer engagement, and competitive positioning. This research explores the integration of AI in retail, focusing on its potential benefits, challenges, and future trends. Through a comprehensive analysis, the study identifies key motivations for AI adoption, such as enhancing operational efficiency, optimizing inventory management, and personalizing customer interactions. Retailers are increasingly leveraging AI to streamline processes and gain insights into consumer behavior, which allows for more strategic decision-making and improved customer experiences. However, the implementation of AI is not without its obstacles. High costs, the need for specialized skills, and concerns about data privacy and ethical use of AI present substantial challenges. The impact of AI on employment, including job displacement and the necessity for reskilling, is also a critical consideration. Future trends suggest that AI will continue to drive innovation in retail, with developments in AI-powered analytics, autonomous retail solutions, and sustainability initiatives shaping the industry’s future. The study highlights the importance of addressing these challenges and ethical considerations to fully realize the potential of AI in retail. The findings emphasize the need for retailers to adopt a strategic approach to AI integration, balancing innovation with responsible practices to achieve long-term success. Overall, this research provides valuable insights into the evolving role of AI in retail and offers a foundation for understanding the complexities and opportunities associated with its adoption.

The Covid19 pandemic and the current wars in some countries have put incredible pressures on the global economy. Challenges for the U.S. include not only economic factors, major disruptions and reorganizations of the supply chains, but also those of national security and global geopolitics. This unprecedented situation makes predicting economic crisis for the coming years crucial yet challenging. In this paper, we propose a method based on various machine-learning models to predict the probability of a recession for the US economy in the next year. We collect the U.S’ monthly macroeconomics indicators and recession data from January of 1983 to December of 2023 to predict the probability of an economic recession in 2024. The performance of the individual economics indicator for the coming year was predicted separately, and then all of the the predicted indicators were used to forecast a possible economic recession. Our results showed that the U.S. will face a high probability of being in a recession period in the last quarter of 2024.

Smart grids represent the evolution of traditional electrical grids through the integration of digital and communication technologies. These grids are capable of monitoring and managing the distribution of electricity efficiently and resiliently. Artificial Intelligence (AI) plays a crucial role in this context, offering advanced solutions for optimization, forecasting, and energy management. This paper explores the main AI technologies applied to smart grids, highlighting their advantages, challenges, and impacts on energy efficiency and sustainability. The methodology employed includes a comprehensive literature review, analysis of current AI applications in smart grids, and examination of case studies to illustrate the practical implementation and benefits of AI technologies in this field.

Such rapidly changing external conditions as the COVID-19 pandemic and the war in Ukraine, being pure crisis phenomena, not only determine the geopolitical and geoeconomic situation on the global markets, but also cause structural changes in individual countries. Under these conditions, the level of food self-sufficiency becomes particularly important, as it is one of the factors determining the food security of any country. The aim of the research is to assess Ukraine's food self-sufficiency compared to the European Union and Poland. The self-sufficiency ratio (SSR) index was used to assess food self-sufficiency. This is the ratio of the volume of production of the most important products of plant and animal origin to the volume of domestic consumption. Domestic consumption was defined as the volume of domestic production increased by the volume of imports, reduced by the volume of exports and also included changes in domestic stock levels. The surveyed time frame is 2019–2021. The analyzed data were taken from the State Statistics Service of Ukraine, FAOSTAT, USDA and Statistics Poland. A comparative analysis of self-sufficiency for the main agri-food sectors of Ukraine, the EU, and Poland showed significant differences. Taking into account the production potential and food self-sufficiency indicators of Ukraine, Ukraine's possible accession to the EU can be expected to have a major impact on the EU's supply and demand situation, as it may pose a threat to many EU agri-food sectors.

The rapid evolution of digital payment systems has significantly transformed the retail industry, reshaping how transactions are processed and enhancing the overall shopping experience. This research explores the adoption of digital payment technologies in retail settings, focusing on the motivations, challenges, benefits, and impacts associated with their implementation. Retailers are increasingly driven by the need to meet consumer demands for convenience and speed, as well as to gain a competitive edge in a saturated market. Digital payment systems, including mobile wallets, contactless payments, and online payment gateways, have become essential tools for retailers seeking to streamline operations and improve customer satisfaction. The study highlights several key findings, including the challenges related to technical integration, security concerns, and cost implications. Technical difficulties in integrating new payment systems with existing point-of-sale infrastructure, coupled with the need for robust security measures, present significant obstacles. Despite these challenges, the long-term benefits of digital payments, such as increased transaction volumes, higher average transaction values, and valuable data insights, often outweigh the initial investment and ongoing costs. The research also underscores the positive impact of digital payments on customer behavior, noting improvements in transaction speed, convenience, and overall satisfaction. Furthermore, the findings reveal variations in the impact of digital payment systems across different retail settings, including large department stores, independent retailers, and e-commerce businesses. The ability to tailor digital payment solutions to the specific needs of each retail environment is crucial for maximizing benefits and ensuring successful implementation. Overall, the study provides a comprehensive understanding of the role of digital payment systems in modern retail and offers insights into the future trajectory of these technologies.

The adoption of cloud-based supply chain management (SCM) solutions represents a transformative shift in how organizations manage their supply chains, offering significant advantages in terms of cost efficiency, flexibility, real-time data access, and the integration of advanced technologies. This study explores the multifaceted impacts of cloud-based SCM systems, focusing on both their benefits and the challenges encountered during their implementation. Through an in-depth analysis of interview and case study data, the research reveals that cloud-based solutions enable organizations to reduce capital and operational expenditures substantially while providing the scalability necessary to adapt to fluctuating demands. Real-time access to data enhances visibility and decision-making, and the incorporation of advanced technologies such as artificial intelligence and machine learning improves predictive analytics and process optimization. However, the study also identifies several critical challenges associated with the adoption of cloud-based SCM solutions. Key issues include data security concerns, integration difficulties with legacy systems, and the complexities of managing organizational change. Effective implementation requires meticulous planning, comprehensive training, and strategic vendor management to address these challenges successfully. The research highlights the importance of robust security measures, thorough integration strategies, and effective change management practices in overcoming these obstacles. The strategic outcomes of adopting cloud-based SCM solutions include improved operational efficiency, enhanced inventory management, and increased customer satisfaction. Additionally, organizations gain a competitive edge through better supplier coordination and greater responsiveness to market changes. Overall, the study demonstrates that while cloud-based SCM solutions offer substantial benefits, their successful adoption hinges on effectively managing associated challenges and leveraging their transformative potential.

Various studies on sustainability development as emerging competitive strategy present it as exogenous factor that businesses have to cope with for being successful. However, considering current changes in business processes in which customers are taking an important position, sustainability development tends to be endogenous factor. To study this change, this paper analyses how industrial benefits of bargaining power of buyers, one of five forces of M. Porter’ model fosters sustainability development. To achieve this objective, integrative literature review and statistical measure of the relation between price, quality of products, and sustainability achievement among countries are used. The findings are that, high quality products, one of the benefits of bargaining power is significant related to sustainability development, whereas low prices benefit is not. This is due to the fact that; low prices are not that main driver for current consumer generations which are more driven by social values than price competitiveness.

Property Assessed Clean Energy (PACE) programs finance energy efficiency and renewable energy improvements in residential and commercial properties with a special tax assessment added to property taxes. The paper surveys the literature and documents the quantitative estimates of environmental and economic benefits. The paper extends to discuss the securitization of PACE loans. The issuance of PACE green bonds frees up capacity for more PACE improvements. In addition, we summarize the concerns raised after the programs have been implemented. Those concerns include consumer protection, audit after program implementation, and lien-related risks for lenders. We highlight the challenges and discuss measures to continue to grow PACE financing. The success of PACE programs will contribute to mitigating climate change and to achieving the United Nations Sustainable Development Goals (SDGs).

The growing emphasis on carbon considerations and the pursuit of net-zero emissions have brought about a paradigm shift in project management. To successfully facilitate the transition towards net-zero emissions, major projects must not only adapt existing systems but also embed carbon targets into their core strategies. While several studies have investigated carbon integration during the procurement phase, limited attention has been given to the construction project manager (PM) perspective. This study aims to bridge this research gap by exploring the challenges and barriers faced by construction PMs when integrating carbon targets and metrics into major Architectural, Engineering and Construction (AEC) projects, as well as evaluating the readiness of project teams to deliver on these. The study deployed a qualitative exploratory research design, where semi-structured interviews were conducted with 17 AEC project professionals actively engaged in the planning and execution of major projects in the UK. Thematic analysis of the data revealed a range of challenges and barriers faced by PM teams delivering these projects. The research findings contribute to the field of construction PM by enhancing the understanding of the challenges faced by project managers and project teams when integrating carbon requirements into the delivery of major projects. It uncovers a series of challenges and prevalent practices in major projects that have the potential to impede progress towards the net-zero transition.

The purpose of this research is to understand the relationship between green business ethics, green finance, and sustainable business performance, and to evaluate the role of corporate social responsibility (CSR) in this relationship. The impact of the damage inflicted on nature's functioning order is being felt much more strongly today. In light of these realities, companies are required to place greater emphasis on sustainability principles not just out of financial concerns but as a result of corporate social responsibility. In this context, focusing on the role of corporate social responsibility in sustainable business performance is the main goal of this research. Quantitative research methods, specifically the cross-sectional survey method, were employed for data collection and analysis. For this purpose, a convenience sampling method was used to select 427 white-collar employees working in industries operating in Türkiye as the sample for this study. The data collected through surveys were analyzed using the AMOS 24 statistical program. The findings underscore that green business ethics and green finance have a significant impact on corporate social responsibility and sustainable business performance. Additionally, it was determined that corporate social responsibility plays an intermediary role in shaping sustainable business performance. These findings are expected to provide an important foundation that can guide both employees and managers in developing awareness about green policies and sustainability, emphasizing the importance of green policies in the working life.

This study investigates the adoption of blockchain technology in supply chain management, focusing on its transformative potential, challenges, and strategic implications. Blockchain, characterized by its decentralized and immutable ledger, offers significant benefits in enhancing transparency, efficiency, and trust among supply chain stakeholders. It enables accurate tracking of products, verification of provenance, and streamlined processes through smart contracts, which reduce the need for intermediaries and minimize operational costs. The research explores various sectors, highlighting how blockchain can address issues of counterfeiting, compliance, and sustainability by providing verifiable information about products' origins and handling. However, the adoption of blockchain is not without challenges. The technological complexity involved in integrating blockchain with existing systems, the need for specialized skills, and concerns over data privacy and security pose significant barriers. Additionally, the lack of regulatory clarity and the high initial costs associated with blockchain infrastructure present further obstacles, particularly for small and medium-sized enterprises. The study emphasizes the necessity of a cultural shift towards greater openness and collaboration among stakeholders to fully leverage the potential of blockchain. Furthermore, it discusses the environmental impact of blockchain technologies, particularly their energy consumption, and the need for sustainable solutions. The findings suggest that while blockchain holds great promise for transforming supply chain management, careful consideration of the associated challenges is crucial. Future research and industry dialogue will be essential in overcoming these hurdles and achieving widespread blockchain adoption.

This article underscores the immense potential for substantial economic growth and development that can be harnessed through effective participation in global value chains (GVCs). It emphasises the role of policymakers in adeptly navigating GVCs, prioritising tasks, exploring different forms of GVC governance, and fostering a conducive environment for foreign investments. By effectively managing power dynamics and supply chain risks, countries can attract valuable foreign investors, enhance market connectivity, and improve infrastructure and services, leading to significant economic growth. The potential benefits of GVC participation are vast, and policymakers can shape the situation by understanding and addressing strategic inquiries, laying the foundation for a prosperous future. Furthermore, the article explores the potential for a country to enhance its involvement in GVCs and progress to more lucrative activities by strengthening existing connections between GVCs and the local economy. By enhancing the capacity of local stakeholders to acquire knowledge, policymakers can play a crucial role in maximising the benefits from GVC spillovers, positively impacting a country's economic development.

This paper investigates the long-run relationship between the U.S. dollar and Canadian dollar by defragmenting the bilateral exchange rate induced by nominal and real shocks. The methodology centers on a structural vector autoregressive (SVAR) model, including the analysis of impulse response and variance decomposition to account for the impact of nominal and real shocks on exchange rate movements. The study also decomposes the real shocks into demand and supply factors from both Canada and U.S. and compare their impact on the nominal and real exchange rate. Results are compared to shocks driven by country specific nominal factors. The study is conducted using quarterly based data over December 1972 – December 2023. Findings suggest that the real shocks have a permanent impact on both the nominal and real exchange, compared with nominal shocks which have a temporary impact. Country-specific real supply-side factors have a more discerning impact than country-specific real demand-side factors. Country-specific nominal barely impacted the nominal and real exchange between U.S. and Canada.

This study investigates the transformative role of mobile applications in retail marketing strategies, focusing on how these digital tools have reshaped consumer engagement, personalization, and operational efficiency. Mobile applications have emerged as pivotal assets for retailers, facilitating direct communication with customers through real-time updates, personalized promotions, and tailored content. The integration of digital loyalty programs within mobile apps has streamlined rewards systems, making it easier for customers to engage with and benefit from loyalty initiatives. By leveraging data analytics, retailers can gain deep insights into consumer behavior, optimize inventory management, and refine marketing strategies. The incorporation of augmented reality (AR) and virtual reality (VR) technologies into mobile apps has introduced innovative ways for customers to interact with products and explore virtual showrooms, enhancing the overall shopping experience. Mobile commerce (m-commerce) has also seen significant growth, driven by the convenience and accessibility provided by mobile apps, which support seamless shopping experiences and mobile payments. Despite these advantages, challenges such as data privacy concerns and the need for continuous innovation remain. Retailers must address these issues to maintain consumer trust and stay competitive. Looking ahead, emerging technologies such as artificial intelligence (AI) and machine learning (ML) are expected to further enhance mobile app functionalities and personalization. The focus on sustainability is also influencing mobile app features, aligning with consumer values and expectations. Overall, mobile applications are set to play an increasingly critical role in shaping the future of retail marketing, offering new opportunities for engagement, innovation, and growth.

This study investigates the intricate relationships between happiness, sustainability, and cultural values across 74 countries. Utilizing a multidimensional scaling (MDS) and K-means clustering approach, we analyze six happiness indices alongside the Sustainable Development Goals Index (SDGI). Our findings indicate a positive correlation between economic development, social progress, and elevated levels of both happiness and sustainability. Nevertheless, instances like the United States highlight the necessity of alternative methodologies, highlining classification of nonlinear models. The MDS analysis identifies four distinct clusters of countries, each demonstrating similar profiles in terms of happiness, sustainability, and cultural values, as per Inglehart's framework. This clustering underscores the necessity for a comprehensive perspective that integrates economic, social, and cultural dimensions to produce robust results and mitigate disparities or contradictions in subjective measures like the World Happiness Score. Future research should explore the impact of institutional frameworks, governance models, and social capital. Additionally, longitudinal studies are needed to examine how these relationships evolve in response to global challenges. We acknowledge the limitations related to data heterogeneity, the subjectivity of cluster analysis, and the exclusion of outliers, emphasizing the need for further research to enhance the generalizability and robustness of these findings.

This research explores the profound impact of digital transformation on marketing strategies within the retail sector. As the retail landscape evolves, digital technologies have become central to understanding and engaging with consumers. The study examines how data-driven decision-making, enabled by advanced analytics, has replaced traditional intuition-based methods, leading to more targeted and efficient marketing strategies. Personalization has emerged as a key trend, with retailers leveraging customer data to offer tailored experiences, fostering greater customer satisfaction and loyalty. The adoption of omnichannel marketing strategies is highlighted as crucial for providing a seamless and consistent customer experience across various touchpoints, integrating both online and offline channels. The role of social media as a powerful platform for brand engagement and community building is discussed, emphasizing its importance in modern marketing. Mobile technologies are identified as transformative, offering convenience and enhancing the shopping experience through mobile apps and payment solutions. The research also explores the emergence of new business models, such as subscription services and direct-to-consumer approaches, which have been enabled by digital technologies. Challenges associated with digital transformation, including the need for continuous technological investment, skill development, and data privacy concerns, are also addressed. The study concludes by highlighting the acceleration of digital adoption due to the COVID-19 pandemic and the potential of emerging technologies like artificial intelligence, virtual reality, and blockchain to shape the future of retail marketing. The findings underscore the necessity for retailers to embrace digital transformation to remain competitive and responsive to changing consumer behaviors.

Previous studies have acknowledged the impact of weather changes on retail uncertainty. They primarily focus on understanding how weather conditions affect offline consumer behavior and aiming to develop effective marketing strategies. However, there is little research on the complex impact of weather on online shopping behavior. To bridge this gap, we conduct a study with a sample of 261 consumers from China with shopping experience in Community Retail Shops (CRSs). We utilize the S-O-R model and theories including meteorological emotional effect theory, emotional coherence and meteorological psychology to propose and validate models elucidating the relationship between weather and consumers' online shopping behavior in CRS. Our findings reveal that weather conditions affect consumers' spending patterns and purchase diversity, mediating by consumers' emotion and risk aversion, when they comfortably shop online at home. Furthermore, employing the fsQCA model, we identify the critical path through which weather conditions and consumer types influence risk aversion awareness. The results provide management implications for retailers to develop online marketing strategies for different consumer types.

This paper assesses the association of ESG scores with stock returns and highlights the moderating role of the COVID-19 pandemic and the country's governance. The study uses panel data regressions to analyze how ESG performance influences plain, absolute, and risk-adjusted returns in a sample of European and selected non-European countries. These suggest that higher overall ESG scores are related positively to financial performance, and this relation is enhanced during the COVID-19 pandemic. Specifically, the two dimensions of ESG that matter most are environmental and governance. Country-level governance is important because firms in well-governed countries amplify the benefits of high ESG scores. The opposite is true for the higher Controversies scores, whose bad financial outcome is magnified during the pandemic. These results present an argument for the resilience of firm financial performance, dependent on strong ESG practices and governance frameworks. This holds great interest for investors and policymakers in associating good ESG considerations with the effective management of financial risks, leading to sustainable returns during periods of widespread economic uncertainty.

As a result of decades of austerity, the economies of the Eurozone are experiencing under-investment and crumbling infrastructures in an era of extremely severe emergencies as the cli-mate change and aggressive global competition. The private savings glut of the rich and the strict fiscal rules suggest a crowding-in approach in partnership with big finance in a new age of in-fra-structures. If governments mint public infrastructures into investable assets, they can gen-erate steady returns for investors and asset managers who look after pensions and insurances schemes and unlock trillions now devoted to welfare state. For the big finance to accept to be partner, however, governments must take the task of de-risking returns. Innovation technology and macro-financial literacy can synergically act to enhance this new de-risking role to address in a financially sustainable way the intense phenomena of Natural Hazards (NHs) that can severely compromise economic growth. This is precisely the aim of our Public-Private Partnership (PPP) among the Department of Economics, Management and Institutions of the University of Naples and a Knowledge Transfert Management, the Department of Engineering and the Aca-demic Spin-Off “STRAIN”, of the University of Campania. Our PPP has been contributing to the eval-uation and mitigation of NHs such as floods, landslides and earthquakes since 2012. The ex-tremely advanced results of this multi-stakeholder partnership ensure a better knowledge of NHs which, as evidenced in the paper, is the fundamental input for the desired Public-Private In-surance Programmes (PIPPs).

Predictive maintenance technologies have emerged as a transformative force in retail supply chain management, offering the potential to significantly enhance operational efficiency, reduce costs, and improve customer satisfaction. This study explores the implementation and impact of predictive maintenance within the retail sector, focusing on its benefits, challenges, technological tools, and future directions. The findings indicate that predictive maintenance enables a proactive approach to equipment management, leading to substantial reductions in downtime and maintenance costs, extended equipment lifespan, and enhanced sustainability through reduced energy consumption and waste. However, the adoption of these technologies is not without challenges. High initial costs, the need for specialized skills in data analytics and IoT, issues with data quality and reliability, organizational resistance, and cybersecurity concerns present significant barriers to successful implementation. Technological tools such as IoT sensors, data analytics platforms, machine learning algorithms, and digital twins are crucial for the effective functioning of predictive maintenance systems, providing real-time data monitoring and analysis that improve decision-making and maintenance planning. The study also highlights promising future trends, including advancements in AI, machine learning, IoT, and blockchain technologies, which are expected to further enhance predictive maintenance capabilities. To fully realize the potential of predictive maintenance, companies must address the identified challenges, invest in workforce development, and implement robust data security measures. Future research should focus on exploring these advancements, understanding the broader environmental impacts, and conducting cross-industry analyses to identify best practices. Overall, while predictive maintenance offers substantial benefits, its successful integration requires a nuanced approach that balances technological innovation with strategic and operational considerations.

This study investigates the moderating role of information asymmetry in shaping the effect of environmental sustainability reporting on the firm value of listed manufacturing companies in Nigeria. Utilizing an ex-post facto research design, the study draws on a stratified sample of 29 manufacturing firms from a population of 43 listed on the Nigerian Exchange as of December 31, 2022. Spanning from 2007 to 2022, the study collects secondary data from annual reports, Nigerian All Share Index reports, meristem securities and register platform Admin platform and sustainability reports. Employing descriptive and inferential statistics, along with multiple regression techniques, the analysis considers Firm value as the dependent variable, Environmental sustainability reporting as independent variables, Information asymmetry (IA) as the moderating variable and Equity ratio, Return on asset and Leverage as control variables. Results indicate that information asymmetry shows a negative and significant effect on the relationship between environmental sustainability reporting and firm value. The study concluded that information asymmetry impacts firm value despite environmental disclosure efforts. The study recommends that Nigerian manufacturing companies should engage in comprehensive disclosure practices to enhance transparency and address information asymmetry through adequate stakeholder engagement. The study’s findings emphasized the need for Nigerian policy makers to enhance regulations on environmental sustainability reporting. By implementing stricter disclosure laws and standards, policy can reduce information asymmetry and foster a more transparent business environment. This could attract foreign investment and demonstrate Nigeria’s commitment to sustainable practices. Furthermore, the study also highlights the importance of transparency in maintaining stakeholder trust. Improved disclosure practices can increase public trust in the manufacturing sector, promoting corporate responsibility. This heightened transparency benefits investors and the broader community, ensuring companies are accountable for their environmental impacts, ultimately leading to better environmental stewardship and community welfare.

In recent years, Ethiopia's number of returnee entrepreneurs has increased dramatically, significantly contributing to personal financial achievement and the nation's economic development and transformation. However, their businesses are typically smaller and less profitable than non-migrant entrepreneurs. This study explores factors affecting the success of these returnee migrant entrepreneurs, including individual characteristics, entrepreneurial skills, and experience, financial resources, as well as the mediating role of government policies and institutional support. Data was collected from 390 returnee migrants who started their businesses and analyzed using a robust theoretical foundation and PLS-SEM to understand the impact of success factors. The results show that entrepreneurial skills, experience, and financial resources positively and significantly influence the success of returnee migrant entrepreneurs. Furthermore, social networks, while not directly significantly influencing the entrepreneurial success of returnee migrants are mediated by government policies and institutional support. Professional guidance and counseling provided by experts and mentors of the accelerator program were found to be essential for entrepreneurial success but did not improve the effectiveness of the policy. Financial resources, although crucial, did not significantly impact policy efficacy. These findings underscore the need for tailored policy interventions addressing the challenges faced by returnee migrants, including economic self-sufficiency, socio-psychological support, and effective social networks to boost the success of returnee migrants. Experienced returnee entrepreneurs play a key role in developing a vigorous and supportive entrepreneurial ecosystem through community engagement and policy advocacy. Additionally, personal traits are crucial for entrepreneurial success, while practical experience influences government policies for substantiated policy development in returnee migrant entrepreneurship and its benefits.

The financial crisis augmented the need to predict real estate prices. The current study examines the application of Artificial Neural Network (ANN) model and Vector Autoregressive (VAR) model in forecasting real estate prices. The study uses daily observations, which accounted for a total of 2955 observations collected. We found that ANN outperformed significantly the VAR model providing evidence that these models can be used for valuation purposes in the area of real estate and financial markets. These findings are novel and important as they provide evidence of the usefulness of more sophisticated methodologies for market participants and regulators in real estate and financial markets.

Generative adversarial networks (GANs) have become a recent and rapidly developing research topic in Machine Learning. Since their inception in 2014, a significant number of variants have been proposed to address various topics across many fields, and has particularly excelled not only in image and language processing, but also in the medical and data science domains. In this paper, we aim to highlight the significance and advance that these GAN models can introduce in the field of Business Economics, where they have yet to be fully developed. To this end, a review of the literature of GANs is presented in general together with a more specific review in the field of Business Economics wherein only a few papers can be found. Furthermore, the most relevant papers are analysed in order to provide an approach the opportunity to research into GANs in the field of Business Economics.

The integration of generative AI (GAI) into the financial sector has brought about significant advancements, offering new solutions for various financial tasks. This review paper provides a comprehensive examination of recent trends and developments at the intersection of GAI and finance. By utilizing an advanced topic modeling method, BERTopic, we systematically categorize and analyze existing research to uncover predominant themes and emerging areas of interest. Our findings reveal the transformative impact of finance-specific large language models (LLMs), the innovative use of generative adversarial networks (GANs) in synthetic financial data generation, and the pressing necessity of a new regulatory framework to govern the use of GAI in the finance sector. This paper aims to provide researchers and practitioners with a structured overview of the current landscape of GAI in finance, offering insights into both the opportunities and challenges presented by these advanced technologies.

The advent of 5G technology represents a transformative leap in the realms of retail marketing and supply chain operations, offering unprecedented enhancements and posing unique challenges. This study explores the multifaceted impacts of 5G, focusing on its influence on customer experiences, operational efficiency, and supply chain management. The integration of 5G enables advanced technologies such as augmented reality (AR) and virtual reality (VR), significantly enhancing the interactivity and personalization of the shopping experience. Real-time data collection and analysis, facilitated by 5G, allow for more precise inventory management and optimized store operations, leading to improved customer satisfaction and reduced operational costs. In the supply chain domain, 5G technology offers enhanced visibility and control through real-time tracking and environmental monitoring, which improves logistics efficiency and product quality management. Despite these advancements, the adoption of 5G technology involves considerable challenges, including high infrastructure costs, data security concerns, and global disparities in technology deployment. Businesses must navigate these obstacles while leveraging the benefits of 5G to achieve competitive advantage. The study also highlights the role of 5G in integrating with other advanced technologies, such as artificial intelligence (AI) and blockchain, to drive further innovation. Additionally, 5G supports sustainability efforts by optimizing energy use and reducing waste. Overall, the successful implementation of 5G requires strategic investment and adaptability, but it holds the potential to revolutionize retail and supply chain operations, enhancing efficiency, customer engagement, and sustainability in a rapidly evolving digital landscape.

This qualitative study explores the role of Supplier Relationship Management (SRM) in optimizing inventory within the context of e-commerce. Through semi-structured interviews with e-commerce managers and supply chain experts, the study investigates the strategies, challenges, and outcomes associated with SRM practices. Key findings highlight the critical importance of strategic partnerships with suppliers, emphasizing trust, transparency, and goal alignment as foundational elements for effective SRM. Participants underscored the transformative impact of technological advancements, including advanced analytics and blockchain technology, in enhancing supply chain visibility, optimizing inventory levels, and improving operational agility. However, the study also identifies challenges in SRM implementation, such as cultural differences, regulatory compliance, and geographical distances, which require proactive management strategies. Innovation emerges as a key driver of competitive advantage in e-commerce, facilitated through collaborative R&D initiatives and co-innovation with suppliers. Strategic alignment with organizational goals is crucial for integrating SRM practices with broader business objectives, including operational efficiency and risk mitigation. Recommendations include adopting integrated SRM strategies that leverage technological innovations while maintaining a focus on relationship-building and sustainability. Enhanced supplier performance monitoring, proactive risk management, and the integration of sustainable practices are proposed to strengthen supplier relationships and enhance supply chain resilience. By addressing these insights, e-commerce firms can optimize inventory management, drive innovation, and achieve sustainable growth in the digital economy.

The evaluation of crowdfunding campaigns varies from person to person; some investors are more interested in the creativity of the project, and others are more concerned with the profiles of entrepreneurs. The study investigated how entrepreneurs’ face disclosure influenced the success of crowdfunding. Secondary data was collected from multiple crowdfunding platforms for projects in Africa, that is, cross-country data from 54 African countries, to overcome data limitations from a single country. Econometrics analysis revealed that the facial disclosure of entrepreneurs increases the probability of crowdfunding success. Images, videos, and backers had a positive influence on the success of crowdfunding. On the contrary, the duration of the crowdfunding campaign was negatively associated with its success. To reduce the knowledge asymmetry between creators and backers, those prepared to start a crowdfunding project must provide as much information as possible to show their abilities. This study contributes to understanding the role of disclosing an entrepreneur’s profile on economic exchanges in the success of online crowdfunding. The signalling and agency theories support the finding. The findings were limited to crowdfunding projects on the African continent and are not necessarily applicable to some developed countries.

Despite the demonstrated benefits of data monetization initiatives in achieving competitive advantages, many of these efforts struggle to realize their potential. Companies often find it challenging to sustain even initially successful data monetization initiatives due to significant data quality issues. This reflects a disconnect between advancements in data monetization research—spanning digitization, digitalization, and digital transformation—and practical implementation within companies. Consequently, misguided approaches to data monetization are relatively common. A critical prerequisite for successful data monetization is the establishment and maintenance of clean, high-quality data. This study underscores the importance of data quality by conducting an in-depth analysis of Medical Inc., a company engaged in preparing pristine customer master data for advanced customer analytics. The investigation aims to elucidate Medical Inc.’s approach to addressing data cleanliness challenges and to distill a general framework for the customer master data cleansing process. This framework illuminates a relatively unexplored aspect of data monetization supplementing existing literature on digitization, digitalization, and digital transformation.

Ensuring banking stability is essential for economic resilience and the prevention of financial crises. Financial Stability Reports (FSRs) provide critical data on the financial system. This study advocates for the use of text mining tools to enhance the analysis of FSRs. Text mining offers a systematic method for extracting insights from unstructured data, allowing analysts to uncover detailed information on capital adequacy, risk management, and regulatory compliance. Additionally, this approach identifies emerging trends and vulnerabilities that may not be apparent through traditional analysis methods. The paper examines the application of text mining techniques to FSR analysis within the Republic of Armenia.

This research explores the pivotal role of big data analytics in enhancing retail marketing and supply chain optimization. As the retail industry undergoes rapid digital transformation, big data analytics has emerged as a critical tool for gaining competitive advantage and improving operational efficiency. The study delves into the various applications of big data analytics, including customer segmentation, personalized marketing, demand forecasting, inventory management, dynamic pricing, and supply chain optimization. It highlights how retailers leverage data from diverse sources to gain insights into consumer behavior, market trends, and operational performance, leading to more informed decision-making. The findings underscore the significant benefits of big data analytics in enhancing customer experiences through targeted engagement and personalized service. Additionally, the research addresses the ethical considerations and challenges associated with data privacy, security, and potential biases in analytics models. It emphasizes the importance of maintaining high standards of data quality and ethical practices to ensure the responsible use of data. The conclusion reiterates the transformative impact of big data analytics in the retail sector, suggesting that while it offers substantial advantages, careful management of its challenges is crucial. The study provides valuable insights into how retailers can harness the power of big data analytics to drive growth, innovation, and long-term success in an increasingly competitive and data-driven market environment.

This study explores the impact of mobile technologies on consumer behavior in retail marketing, examining how advancements in mobile platforms have transformed shopping habits and interactions with brands. Mobile technologies have revolutionized the retail experience by providing unprecedented convenience, allowing consumers to shop at any time and from any location. This shift has led to a marked preference for mobile shopping over traditional methods, fundamentally altering consumer behavior. Key findings reveal that personalization plays a crucial role in enhancing consumer engagement and satisfaction, with mobile technologies enabling tailored recommendations and offers based on individual preferences. Access to real-time information, such as product details and price comparisons, empowers consumers to make more informed purchasing decisions, reflecting a shift towards deliberate and confident buying choices. Social media and social commerce have also become significant factors, with consumers discovering new products and brands through these platforms and benefiting from integrated shopping features. Impulse buying behavior has increased due to the convenience of mobile shopping, with promotional alerts and simplified payment processes contributing to spontaneous purchases. The integration of mobile technologies with physical store experiences has created a more seamless shopping journey, bridging the gap between online and offline interactions. However, challenges such as privacy concerns, data security, and information overload remain significant. Consumers are increasingly aware of data collection risks and may experience fatigue from excessive marketing messages. To navigate this evolving landscape, retailers must balance the advantages of mobile technologies with addressing these challenges to effectively meet consumer needs and expectations.

This study established a relationship between computerized accounting information systems (CAISs) and performance of SMS business enterprises in Burao, Somaliland. The main three objectives of this study were; (1) to assess the impact of computerized accounting information System on the performance of SMS business enterprises in Burao. (2) To measure the role of CAIS in the control system and management performance of SMS business enterprises in Burao. (3) To measure the impact of CAIS on the financial and operational performances in SMS business enterprises in Burao. The research approach of the study was quantitative research approach. The data used in this study was primary data obtained from the results of questionnaire survey on respondents. It was also utilized secondary data from the national documents, reports, different books, published materials and websites on the topic under the study. Using Slovene's formula, a sample size of 150 was used to collect data from respondents at SMS business enterprises in Burao through purposive sampling techniques. The data was analyzed through use of descriptive and inferential statistics. Reliability test and Validity test were also employed to test consistency of the measure and validity of data collected. The research findings indicated that there is a positive relationship between CAIS and the Performance of SMS business enterprises in Burao. This study recommended that SMS business should take advantage of the excellent benefits derivable from the adaption of well-designed CAIS because this will help to achieve a high and acceptable standard of quality in the performance of their business operations. The Management of SMS business enterprises (using CAIS) will benefit from this study understanding the impact of CAIS on their business practices. The academic generation and researchers will also benefit from the study in terms of literature review in matters of computerized accounting systems. In other terms, this will act as a point of reference for other future researchers.

Technology can mediate the gap between observation methods and scientific experience. Intuition—as a form of unconscious knowledge—is one of the most important elements in the emergence of disruptive technology, since the new ideas do not work only on the technical level, but also on social, psychological, political, and economic ones. Its origin is influenced by the creators’ background, the current scientific and technical possibilities, and also by deep aspirations, illusions, motivations, and human values of researchers.However, there is an epistemological breakthrough between scientific experience and intuition. Owing to the idea that intuitions are not individual, this article explores the relation between intuition and innovation since different perspectives with the aim to provide researchers more pathways for creating collective disruptive innovations in the future.

With more companies entering the realm of electric vertical take-off and landing (eVTOL), and governments enacting policies to support the development of low-altitude economies, the commercial potential of eVTOL is being recognized by the public. However, true commercialization is still a long way off. This article analyzes the technologies, product features, potential markets, and government policies related to eVTOL, and constructs a four-stage, four-layer Policy-Technology Roadmap (P-TRM) model to guide the R&D process of eVTOL. Then transform it into a system structural model, and the Decision-making Trial and Evaluation Laboratory (DEMATEL) method is used to identify several key nodes in the R&D process. Utilizing the Technology Adoption Life Cycle (TALC) theory for interpretation and analysis, the article concludes by proposing strategies in product, technology, and policy support for how eVTOL can successfully cross the chasm. This preliminary analysis of the development path, key nodes, and necessary measures for crossing the chasm provides insights for the R&D and commercialization of eVTOL.

The purpose of this paper is to assess the differential impacts of transformational and transactional leadership styles on employee performance during change initiatives within commercial banks in Sierra Leone. The research study utilised a cross-sectional survey design, and data was collected from 903 participants employed in the banking industry. The study used the structural equation model as the investigative instrument to examine the hypotheses. The findings reveal that transformational and transactional leadership styles demonstrate a strong bearing on employee performance, with the latter having a bigger influence. Organisational citizenship behaviour has a mediating effect between leadership styles and employee performance, while employee commitment does not act as a mediator between transformational leadership and employee performance, but it acts as a mediator between transactional leadership and employee performance. Commercial banks need to devise training programmes that will advance both leadership styles to arouse, energise, or inspire followers to display favourable behaviour and commitment to attain organisational. The paper makes an insightful contribution to the existing leadership literature by ascertaining the significance of leadership styles on performance and the role of commitment and organisational citizenship behaviour as mediators of the nexus between leadership styles and performance in the Sierra Leone banking industry.

This study investigates the evolving corporate governance mechanisms within the context of an emerging economy. Addressing a literature gap, we analyse the influence of corporate governance and earnings quality on idiosyncratic risk in an emerging economy. In particular, this research explores the impact of corporate governance practices and earnings quality on idiosyncratic risk. For this purpose, we utilise a sample of 75 non-financial firms listed on the Pakistani equity market over nine years from 2010 to 2018. Employing the generalised method of moments, the findings of our empirical analysis reveal that firms with robust governance mechanisms and higher earnings quality experience minimal idiosyncratic risk. These outcomes provide valuable insights for standard setters, regulatory authorities, policymakers, and other stakeholders, emphasising the importance of governance mechanisms and earnings management in mitigating idiosyncratic return volatility.

According to the model of proactive motivation, we constructed a moderated impact model to examine the relationship between employees perceived overqualification (POQ), transformational leadership (TL), constructive deviant behaviour (CDB), and the generational differences in their relationships. We examined research hypotheses using data of 525 individuals. Results revealed that POQ positively affects CDB, and TL strengthened the effect of POQ on positive toward CDB. Furthermore, the effect of POQ on CDB is strongest among individuals born in the 1980s, followed by those born in the 1990s, and the moderating effect of TL is strongest among individuals born in the 1980s, and not significant among those born in the 1990s. Implications, limitations, and future directions of the present study are discussed.

This study examines the differential impact of proactive and reactive job crafting behaviors on job well-being, drawing from the perspective of boundary theory. The increasing popularity of work connectivity behavior after-hours (WCBA) after work has attracted widespread attention from scholars on the relationship between WCBA and employee well-being. One view suggests that the impact of WCBA is negative, while another view suggests it is positive. Obviously, the impact of (WCBA) on well-being at work is still contradictory. To clarify the complexity of the impact of WCBA on well-being at work, based on boundary theory, we divided WCBA into proactive WCBA (PC) and reactive WCBA (RC), and examined the double-edged sword effect of WCBA on well-being at work, as well as the mediating mechanisms of job control and work-to-home conflict, and the moderated effects of boundary segmentation preferences. This study uses empirical sampling method to collect data from 125 employees for a period of five days for quantitative research. The results show that, first, PC has an inverted U-shaped effect on job control, and job control is negatively related to well-being at work. Thus the mediating effect of job control is significant. Second, RC has a negative impact on job control, and there is also a negative relationship between job control and well-being at work. Therefore, the mediating effect of job control is significant. Third, PC and RC are positively correlated with work-to-home conflict, and work-to-home conflict has a significant positive impact on well-being at work. Therefore, the mediating effect of work-family conflict is significant. Fourth, the study also found that integration preference moderates the relationship between work-to-home conflict and PC on well-being at work, that is, the mediating effect of work-to-home conflict is stronger for employees with low integration preference. This study enriches our understanding of WCBA, PC and RC from the perspective of proactive and passive employee behaviors. The study also provides a new interpretation of the impact of WCBA on well-being at work and offers valuable insights for the sustainable development in digital social transformation and the application of boundary theory and the theory of empowerment-subjugation in achieving the United Nations Sustainable Development Goals. In addition, the study deepens our understanding of the heterogeneous regulatory role played by work-family integration preferences in influencing well-being at work under different types of WCBA.

This study examines the relationship between Bitcoin market dynamics and user activity on the r/cryptocurrency subreddit. The purpose of this research is to understand how social media activity correlates with Bitcoin price and trading volume, and to explore the sentiment and topical focus of Reddit discussions. We collected data on Bitcoin’s closing price and trading volume from January 2021 to December 2022, alongside the most popular posts and comments from the subreddit during the same period. Our analysis revealed significant correlations between Bitcoin market metrics and Reddit activity, with user discussions often reacting to market changes. Additionally, user activity on Reddit may indirectly influence the market through broader social and economic factors. Sentiment analysis showed that positive comments were more prevalent during price surges, while negative comments increased during downturns. Topic modeling identified four main discussion themes, which varied over time, particularly during market dips. These findings suggest that social media activity on Reddit can provide valuable insights into market trends and investor sentiment. Overall, our study highlights the influential role of online communities in shaping cryptocurrency market dynamics, offering potential tools for market prediction and regulation.