OUR STORY
Reason has always been a labor of love. When we created it over twenty years ago, the idea was to have the best and most exciting music gear right there in our computers.
That’s the path we’ve been on ever since. It’s what made Reason into this fun, experimental mix of instruments, effects, cables, and features that fill the Rack today.
Reason was never made for those looking for the industry standard—it’s made for the explorers, the pioneers, the outsiders whose brains are just wired differently. The music makers that always ask “what if?”
We could brag about all the Reason-loving producers and artists that have spawned new genres, made chart-topping hits, or won Grammys, but we’d rather just talk about how fun it is to make music in Reason—no matter who you are.
That’s the path we’ve been on ever since. It’s what made Reason into this fun, experimental mix of instruments, effects, cables, and features that fill the Rack today.
Reason was never made for those looking for the industry standard—it’s made for the explorers, the pioneers, the outsiders whose brains are just wired differently. The music makers that always ask “what if?”
We could brag about all the Reason-loving producers and artists that have spawned new genres, made chart-topping hits, or won Grammys, but we’d rather just talk about how fun it is to make music in Reason—no matter who you are.
Timeline
1994ReCycleReCycle’s instant success launches Propellerhead, founded by Ernst, Peter and Marcus. ReCycle changes how chopped samples and loops are used in music and its REX format is still an industry standard.
1997ReBirthIn 1997 the classic TB-303 Roland Bass Line and TR-808 Drum Machine hardware were crucial to electronic music and virtually unattainable. ReBirth puts software versions of these machines onto computers we already had.
2000ReasonWith its virtual cable and modular approach to music making, Reason brings a complete studio of hardware synths, effects and devices into any musician’s reach, creating a new category of software, the instrument host application.
2009RecordRecord introduces audio recording and editing with a large format mixing console and empowers music makers to create complete productions entirely within Reason.
2011BalanceBalance is a USB bus-powered 2 In 2 Out audio interface. The built-in Clip Safe function could be used together with Reason and Record, to prevent the input signal from clipping.
2012Rack ExtensionsReason’s virtual Rack becomes a virtual playground of third party “Rack Extension” instruments and effects, expanding Reason from dozens of Rack devices to hundreds.
2012FigureThe Figure iOS app lets you create beats in a simple and very intuitive way.
2014TakeThe Take iOS app is a vocal recording app, which also included pitch correction and other effects.
2016PlayersPlayers are “MIDI Effects” that can be used for creating chords, arpeggios, drum beats etc., to use together with the instruments in Reason.
2018Reason CompactThe Reason Compact iOS app lets you create amazing beats and melodies whenever inspiration strikes. Includes the Europa Shapeshifting Synthesizer sound engine, the Monotone Bass Synthesizer and Rytmik drum machine.
2019Reason Rack PluginReason Rack Plugin is a VST3/AU/AAX plugin version of the Reason Rack, with all its devices and sounds. Reason Rack Plugin is compatible with all major DAWs on the market.
