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This study develops an integrated model to investigate how value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commence consumers. Applying the tenets of UTAUT, this study also examines the moderating role of technology adoption in the association between e-engagement and value co-creation in the e-commerce context. Data were collected via 411 surveys completed by e-commerce consumers in India. Data analysis was done using PLS structural equation modelling. Results show that value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commerce consumers, while, technology adoption moderates the association between positively-valanced e-engagement and value co-creation. The findings also reveal that consumption values, such as utilitarian and hedonic values, mediate the effects of value co-creation on repurchase intention among e-commerce consumers.

This study examined the nexus between Information systems flexibility and Robustness of manufacturing firms in South-South, Nigeria. Nine objectives and hypotheses were postulated to examine the relationship between the dimensions (IT flexibility, Process flexibility and Data flexibility) and the measures (Persistence, Structural stability and Superposition). A structured questionnaire was prepared, while Google forms was used to gather the data from the 210 respondents. Structural Equation Modelling (SEM) with the aid of Smart PLS 3.3.3, was used to examine the relationship between the dimensions of Information systems flexibility and the measures of Robustness. A total of 185 responses were collected and used for the analysis. The results show that all three dimensions of Information systems flexibility improved Robustness. The study recommends amongst others, that Management of manufacturing firms should adopt flexible information systems through strengthening of networks, relationships with stakeholders and the emphasis on information technology. This will advance the organisations options and provide the firm with various advantages in terms of information access and knowledge sharing needed for their agility within the business environment.

The general perspective of organizational behaviour (OB) has been characterized more by negativity than positively. The introduction of a positive approach into OB is known as positive organizational behaviour (POB), which focuses on employees' positive emotions and strengths to enable them to thrive and reinforce the organization. The study assesses the effects of POB constructs on eustress amongst construction employees in Nigeria. Data were collected from 326 respondents practising in the construction firms using a quantitative survey and analyzed using both descriptive and inferential surveys, including structural equation modelling (SEM). The study identified five constructs of POB models and five parameters of eustress that have a significant influenceon eustress. The study focuses on identifying the areas that can propel positive mental health among construction employees to improve their performances and increase work productivity. Therefore, it recommends that construction stakeholders should consider adopting company policies that can drive their implementations.

The Chinese government is promoting a waste classification policy to solve the increasingly serious issue of cities being besieged by waste. Only few studies investigate whether residents’ understanding of garbage classification policy has an impact on their garbage classification behaviour and the nature of such impact. The purposes of this study are twofold: first, to explore conceptually the mechanism behind any moderating effects of perceived policy effectiveness (PPE) on waste classification and, second, to examine empirically if and how PPE influences the relationships between attitude (ATT), subjective norm (SN), perceived behaviour control (PBC), awareness of consequence (AC) and waste classification intention (WCI). The conceptual model of the study is developed by combining insights from the theory of planned behaviour, norm activation theory and value–belief–norm theory. A total of 351 questionnaires were administered in person to households in Bengbu, China. The results based on structural equation modelling with partial least squares show that PPE negatively moderates the relationship between AC and WCI. AC is more strongly related with the intention to classify waste when PPE is weaker. Likewise, when PPE is higher, people’s awareness of consequences becomes less important for WCI. The findings have significant implications in policymakers’ developing guidelines and offer a framework for implementing more effective waste classification policy.

Millennials have the uniqueness of active learners and work with freedom. Millennials are the first generation to put the fun in work-life. Social media is a strategic instrument in Cyber Learning (CL) in work-life and lifestyle. Learning on Business Performance (BP) in many studies has an insignificant effect and is still inconclusive. The purpose of this study is to offer Innovative Millennial Entrepreneurship (IME), which will be tested empirically in its role in pushing CL to BP significantly. Data collection was carried out by employing a purposive sampling method on 159 millennials who hold owner/manager positions in business organizations. Data analysis used a quantitative approach with Structural Equation Modelling (SEM). The empirical results in the model provide evidence that IME fully mediates, becoming a bridge that strongly fosters the role of CL (β = 0.83) on BP (β = 0.42) and Marketing Capability (MC) through Agile Teamwork (AT) provides an excellent total effect when compared with the direct effect between CL (β = 1.01) and BP (β = 0.79). In the Entrepreneurial Agility perspective, IME and MC through AT have encouraged millennials CL to be converted into better performance through opportunity foresight, systemic insight, and entrepreneurial mindset.

Apple preferences of US consumers are widely explored. However, the key factors that drive the importance that US consumers place on apple attributes are rather unexplored. To fill this literature gap, an online survey with 383 US apple buyers was conducted. A two-step analysis consisting of descriptive statistics and partial least squares structural equation modelling indicates that subjective knowledge was the most important factor, determining both the discernment of buyers and attitudes towards US fruit growers. Objective knowledge and sociodemographic factors, other than education, were not found to have any impact. The discernment of a buyer and their ability to distinguish apple varieties had the greatest impact on the importance that US consumers placed on physical and commercial product attributes. It was also found that attitudes towards growers impacted on the importance which consumers place on both types of attributes. Given that consumer attitudes were shown to be a strong driver of their buying preferences, growers and grower associations should also consider highlighting the positive health and societal benefits that their products provide.