mobile services
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In this paper, a new vision is presented for highly personalized, customized, and contextualized real-time recommendation of services to mobile users (consumers) by considering the current consumer-, network-, and service context. A smart service recommendation system is elaborated, which builds up and dynamically manages personal profiles of consumers, aiming to facilitate and optimize the service discovery and recommendation process, in support of consumers’ choices, thereby achieving the best quality of experience (QoE) as perceived by those consumers when utilizing different mobile services. The algorithm-driven recommended mobile services, accessible anytime-anywhere-anyhow through any kind of mobile devices via heterogeneous wireless access networks, range from typical telecommunication services (e.g., outgoing voice calls) to Internet services (e.g., multimedia streaming). These algorithms also may be further enriched by their being adapted and expanded to cover more sophisticated services such as helping the consumer’s health and security needs, an example being the finding (with subsequent dynamic changing, if required) of the most 'healthy' or 'secure' driving/biking/jogging/walking route to follow so as to avoid areas posing particular, consumer-specific, health or safety risk.

Cumulative usage of digital media by customers, most of the companies are exploitation the digital marketing to get the access towards their target clients and markets. With the development of mobile technologies, mobile services have become an essential part of people's lives. After an ample research a series of advance experimentation and development, the mobile technology emerged and enters into more advance 5-G period. The purpose of this study is to examine various marketing strategies and investigate Pakistani consumers’ approach towards the existing mobile services and classify the factors affecting their preferences towards 5-G acceptance. With a view to accomplish this study. A cross-sectional technique with the help of questionnaire was used to collect data. 15 to 45 years age people male & female were our targeted audience from the different places of Multan city (Punjab province) Pakistan. 500 questionnaires were distributed and received (n) 430 which were completed by all aspects. (F=58%) & (M=42%). SPSS, (22nd) version used for data analysis. After the data analysis and discussion, (r) correlation was retrospection that (DV), (IV) & (MV) have a strong and positive relationship between each other. (r2) regression analysis also showed the confident, positive and durable relation among the all variables. Results show that the convenience, price, service quality, self-efficacy and value are the factors affecting consumers’ acceptance in the presence of a moderator that is perceived usefulness. Suggested an extended TAM (Technology Acceptance Model) for checking consumer’s behavior towards 5-G mobile services. Consumers should adopt the new technology and utilize it for the benefits of him/herself and for the community, nation and state.

The increase in the number of mobile subscribers, coupled with the increase in mobile services is enough reason to monitor the QoS of mobile network operators frequently. This work looks into the QoS of network operators in Calabar, Nigeria, taking into consideration some KPIs ((CSSR, DCR, CST, HOSR, and network quality and network coverage). Analysis of data obtained after a benchmarking drive test shows that Globacom network was within NCC performance threshold for all network KPIs monitored. Also, MTN network performed poorly in HOSR but met the minimum benchmark in other network KPIs. Airtel network failed in the required DCR benchmark but was within the minimum benchmark for other KPIs while 9mobile failed in CSSR and DCR performance threshold but met the performance threshold for other KPIs. This result will be useful to the regulatory body, NCC, those in academic, RF engineers, network subscribers and especially, the network operators which we expect, will optimize their networks immediately.

<p>1.1. Research problem The objectives of this research study are to explore the extent to which Aotearoa New Zealand’s higher education libraries are using mobile technologies for the delivery of its information and research services, and the impact these technologies may have on the professional development needs of higher education library staff. 1.2. Methodology Using a mixed method design approach, two data sets were investigated. First, the web-based library homepages of 29 higher education libraries within Aotearoa New Zealand were examined for their level of conformance to a mobile platform and second, library staff from the 29 higher education libraries were surveyed for their perceptions of, and experiences in, using mobile technology both within a social context and within the workplace. 1.3. Results This research found that while mobile technologies are in use by the majority of higher education libraries to a degree, financial costs and a lack of resources were identified as barriers to providing virtual library users with mobile services that meet both their needs and expectations. In their current state, the web-based library homepages for the majority of libraries are content-heavy and do not conform well to a mobile platform. This research also found that library staff do not always feel supported in exploring professional development training around mobile technologies and are aware of the impact this may have on providing high level service desk support. In addition, findings suggest library staff are not necessarily aware of new innovations provided by their libraries. 1.4. Implications Library users are likely to experience high levels of dissatisfaction when browsing the library homepage on a mobile web browser due to latency created by content-heavy webpages. Further, mobile services should be fit for purpose to meet the needs and expectations of 21st Century learners.For library staff, consideration should be given to developing professional skills when implementing new innovations within the workplace. Communication channels for marketing new innovations should also be clear and distributed to all library staff.</p>

<p>1.1. Research problem The objectives of this research study are to explore the extent to which Aotearoa New Zealand’s higher education libraries are using mobile technologies for the delivery of its information and research services, and the impact these technologies may have on the professional development needs of higher education library staff. 1.2. Methodology Using a mixed method design approach, two data sets were investigated. First, the web-based library homepages of 29 higher education libraries within Aotearoa New Zealand were examined for their level of conformance to a mobile platform and second, library staff from the 29 higher education libraries were surveyed for their perceptions of, and experiences in, using mobile technology both within a social context and within the workplace. 1.3. Results This research found that while mobile technologies are in use by the majority of higher education libraries to a degree, financial costs and a lack of resources were identified as barriers to providing virtual library users with mobile services that meet both their needs and expectations. In their current state, the web-based library homepages for the majority of libraries are content-heavy and do not conform well to a mobile platform. This research also found that library staff do not always feel supported in exploring professional development training around mobile technologies and are aware of the impact this may have on providing high level service desk support. In addition, findings suggest library staff are not necessarily aware of new innovations provided by their libraries. 1.4. Implications Library users are likely to experience high levels of dissatisfaction when browsing the library homepage on a mobile web browser due to latency created by content-heavy webpages. Further, mobile services should be fit for purpose to meet the needs and expectations of 21st Century learners.For library staff, consideration should be given to developing professional skills when implementing new innovations within the workplace. Communication channels for marketing new innovations should also be clear and distributed to all library staff.</p>

The pandemic has changed people's habits or people's behavior in non-cash transactions using digital wallets or e-wallets to reduce the risk of being infected with the coronavirus, one of which is by using QRIS. However, we have not often encountered the use of digital payment technology through QRIS in tourism locations. One of them is the South Square of Yogyakarta. This research is qualitative research using the Focus group discussion method. In this study, the number of participants in this FGD was ten people from the team, ISEI, and tourism industry players in Alun-Alun Kidul Yogyakarta. Based on the results of the research that has been done, the first conclusion is that the use of QRIS in Alun-Alun Kidul Yogyakarta is still minimal, even though 80% have received the code, but only 30% have activated it, and who use it no more than 2%. Some several obstacles and challenges cause this, including the low number of visitors, regulations that are not required, and the mindset of traders who still use traditional financial management systems. The alternative solution offered is QRIS activation for tourism industry players who have not yet performed and provided mobile services from BPD.

In this Journal’s tradition of revisiting past papers which have relevance to today’s events, this article reminds us of the value of the paper “Better telecommunications services for all Australians.” (2015) by Reg Coutts. This paper makes five interrelated recommendations to replace the current Universal Service Obligation (USO) policy in Australia, given the NBN rollout and customer preference for mobile services anywhere anytime.  Some of its recommendations were arguably taken up by the Productivity Commission’s Public Inquiry into the USO in 2016-17, and implemented by the Australian Government in the form of a new Universal Service Guarantee.