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    Ferrari Presentation

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    Purva Basrur
    Ferrari is an iconic luxury sports car manufacturer founded in 1929 by Enzo Ferrari. Some key points: - Ferrari is headquartered in Maranello, Italy and known for racing heritage and innovative designs. - They have high-end sports cars priced $178,000-$345,000 competing against Lamborghini, Porsche, BMW, and Aston Martin. - Ferrari maintains exclusivity through limited production while expanding into new markets like Asia. - Recommendations include continuing research and development to reduce weight and emissions while sustaining racing success and superior designs.

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    Ferrari Presentation

    Uploaded by

    Purva Basrur
    2K views12 pages
    Ferrari is an iconic luxury sports car manufacturer founded in 1929 by Enzo Ferrari. Some key points: - Ferrari is headquartered in Maranello, Italy and known for racing heritage and innovative designs. - They have high-end sports cars priced $178,000-$345,000 competing against Lamborghini, Porsche, BMW, and Aston Martin. - Ferrari maintains exclusivity through limited production while expanding into new markets like Asia. - Recommendations include continuing research and development to reduce weight and emissions while sustaining racing success and superior designs.

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    Ferrari is an iconic luxury sports car manufacturer founded in 1929 by Enzo Ferrari. Some key points: - Ferrari is headquartered in Maranello, Italy and known for racing heritage and innovative designs. - They have high-end sports cars priced $178,000-$345,000 competing against Lamborghini, Porsche, BMW, and Aston Martin. - Ferrari maintains exclusivity through limited production while expanding into new markets like Asia. - Recommendations include continuing research and development to reduce weight and emissions while sustaining racing success and superior designs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views12 pages

    Ferrari Presentation

    Uploaded by

    Purva Basrur
    Ferrari is an iconic luxury sports car manufacturer founded in 1929 by Enzo Ferrari. Some key points: - Ferrari is headquartered in Maranello, Italy and known for racing heritage and innovative designs. - They have high-end sports cars priced $178,000-$345,000 competing against Lamborghini, Porsche, BMW, and Aston Martin. - Ferrari maintains exclusivity through limited production while expanding into new markets like Asia. - Recommendations include continuing research and development to reduce weight and emissions while sustaining racing success and superior designs.

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
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    Ferrari

    Presented by: Chandrika Devariya Purva Basrur Jagruti Dhapola Divya Cheepa Priya Dubey

    Overview
    Company Background Competitors Right Actions Possible Improvements Interesting Facts Recommendations & Rationale

    Company Background
    Enzo Ferrari founded Scuderia Ferrari in 1929 to organize racing events In 1948, Ferrari decided to create a production plant in Maranello, Italy and produced his first car, Tipo 166 In 1952, they created the emblem of the Prancing Horse that is still used today Also in the same year, design house Pininfarina united with Ferrari and began designing all Ferrari cars up to today

    Background
    In 1969, Enzo sold the company to Fiat S.P.A Today, the companys product portfolio includes:
    430 Scuderia 612 Scaglietti 599 GTB Fiorano

    Currently, Ferrari is in 52 markets worldwide


    North America is 30% of Ferraris market share alone Growth rate in new markets like the Middle East and Asia-Pacific regions, is 4 times higher than in traditional markets

    Competitors
    Lamborghini
    Price ranges $178,000-$345,000

    Porsche
    Price ranges $43,000- $122,900

    BMW
    Price ranges $32,400-$104,900

    Aston Martin
    Price ranges $110,000-$179,000 www.automotive.com

    Right Actions
    Remains highly innovative in design and engineering Three extremely advanced wind tunnels Extensive employee training and motivational programs
    Specialized workforce spends years in training b/f working assembly line

    Right Actions
    Maintaining their goal of exclusivity Entering new markets Ferrari driving school

    Possible Improvements
    Limited geographic coverage Lengthy waiting list Union relations Supplier relations (aluminum)

    Interesting Facts!
    There is no such thing as Ferrari red buyers can order any shade of red, such as rossocorsa and rossoscuderia Ferrari was built on 12-cylinder cars, but slowly V-8s find their way to about 75% of the production run

    Of the 120,000 Ferraris produced in 60 years, 90,000 are still on the road

    More Interesting Facts


    Ferraris famous prancing horse symbol was first used by an Italian First World War pilot Ferraris Maranello factory also builds engines for sister GT maker Maserati

    Recommendations
    Remain exclusive Limited Production and Operations Research on emerging markets Reduce cycle time on waiting list Strengthen vendor relations (vertically) Research and Development on lighter vehicles (Ferrari Considers a diet for lower CO2: Automotive News Europe) Continue with superior designs and innovations (new models/designs) Continuing success of their race team
    (1952, 1953, 1956, 1958, 1961, 1964, 1975, 1977, 1979, 2000, 2001, 2002, 2003, 2004 and 2007) 15 World Constructors Championship titles (1961, 1964, 1975, 1976, 1977, 1979, 1982, 1983, 1999, 2000, 2001, 2002, 2003, 2004 and 2007), 201 Grand Prix victories, 4753.27 points, 603 podium finishes, 195 pole positions, 12,489 laps led, and 205 fastest laps in 758 Grands Prix contested.

    Ciao!

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