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The 2009-2014 Outlook For Stick and Solid Deodorants in India

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The 2009-2014 Outlook for Stick and Solid

Deodorants in India

by
Professor Philip M. Parker, Ph.D.
Chaired Professor of Management Science
INSEAD (Singapore and Fontainebleau, France)

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ii

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Neither ICON Group International, Inc. nor its employees or the author of this report can be held accountable for the
use and subsequent actions of the user of the information provided in this publication. Great efforts have been made
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information given in this report is forward-looking, the reader should read the disclaimer statement and user
agreement provisions at the end of this report.

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About the Author


Dr. Philip M. Parker is the Chaired Professor of Management Science at INSEAD where he has taught courses on
global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University,
UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six
books on the economic convergence of nations. These books introduce the notion of physioeconomics which
foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His
latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also
published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the
Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal
of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of
Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also
on the editorial boards of several academic journals.
Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America
and Europe.

About this Series


The estimates given in this report were created using a methodology developed by and implemented under the direct
supervision of Professor Philip M. Parker, the Chaired Professor of Management Science, at INSEAD. The
methodology relies on historical figures across states or union territories. Reported figures should be seen as
estimates of past and future levels of latent demand.

Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged.

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iv

About ICON Group International, Inc.


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product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma
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reports focus on a particular product and region (up to four regions per product), while others focus on a product
within a particular country.

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Contents

Table of Contents
1

INTRODUCTION
1.1
Overview
1.2
What is Latent Demand and the P.I.E.?
1.3
The Methodology
1.3.1
Step 1. Product Definition and Data Collection
1.3.2
Step 2. Filtering and Smoothing
1.3.3
Step 3. Filling in Missing Values
1.3.4
Step 4. Varying Parameter, Non-linear Estimation
1.3.5
Step 5. Fixed-Parameter Linear Estimation
1.3.6
Step 6. Aggregation and Benchmarking

9
9
9
10
11
12
12
13
13
13

SUMMARY OF FINDINGS
2.1
The Latent Demand in India
2.2
Top 100 Cities Sorted By Rank
2.3
Latent Demand by Year in India

15
15
16
19

ANDAMAN & NICOBAR ISLANDS


3.1
Latent Demand by Year - Andaman & Nicobar Islands
3.2
Cities Sorted by Rank - Andaman & Nicobar Islands
3.3
Cities Sorted By District - Andaman & Nicobar Islands

20
20
21
21

ANDHRA PRADESH
4.1
Latent Demand by Year - Andhra Pradesh
4.2
Cities Sorted by Rank - Andhra Pradesh
4.3
Cities Sorted By District - Andhra Pradesh

22
22
23
28

ARUNACHAL PRADESH
5.1
Latent Demand by Year - Arunachal Pradesh
5.2
Cities Sorted by Rank - Arunachal Pradesh
5.3
Cities Sorted By District - Arunachal Pradesh

33
33
34
34

ASSAM
6.1
Latent Demand by Year - Assam
6.2
Cities Sorted by Rank - Assam
6.3
Cities Sorted By District - Assam

35
35
36
39

BIHAR
7.1
Latent Demand by Year - Bihar
7.2
Cities Sorted by Rank - Bihar
7.3
Cities Sorted By District - Bihar

42
42
43
46

CHANDIGARH
8.1
Latent Demand by Year - Chandigarh
8.2
Cities Sorted by Rank - Chandigarh
8.3
Cities Sorted By District - Chandigarh

50
50
51
51

CHHATTISGARH
9.1
Latent Demand by Year - Chhattisgarh
9.2
Cities Sorted by Rank - Chhattisgarh
9.3
Cities Sorted By District - Chhattisgarh

52
52
53
55

10

DADRA & NAGAR HAVELI


10.1
Latent Demand by Year - Dadra & Nagar Haveli
10.2
Cities Sorted by Rank - Dadra & Nagar Haveli
10.3
Cities Sorted By District - Dadra & Nagar Haveli

58
58
59
59

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Contents

vi

11

DAMAN & DIU


11.1
Latent Demand by Year - Daman & Diu
11.2
Cities Sorted by Rank - Daman & Diu
11.3
Cities Sorted By District - Daman & Diu

60
60
61
61

12

DELHI
12.1
Latent Demand by Year - Delhi
12.2
Cities Sorted by Rank - Delhi
12.3
Cities Sorted By District - Delhi

62
62
63
64

13

GOA
13.1
Latent Demand by Year - Goa
13.2
Cities Sorted by Rank - Goa
13.3
Cities Sorted By District - Goa

67
67
68
69

14

GUJARAT
14.1
Latent Demand by Year - Gujarat
14.2
Cities Sorted by Rank - Gujarat
14.3
Cities Sorted By District - Gujarat

70
70
71
76

15

HARYANA
15.1
Latent Demand by Year - Haryana
15.2
Cities Sorted by Rank - Haryana
15.3
Cities Sorted By District - Haryana

83
83
84
86

16

HIMACHAL PRADESH
16.1
Latent Demand by Year - Himachal Pradesh
16.2
Cities Sorted by Rank - Himachal Pradesh
16.3
Cities Sorted By District - Himachal Pradesh

90
90
91
92

17

JAMMU & KASHMIR


17.1
Latent Demand by Year - Jammu & Kashmir
17.2
Cities Sorted by Rank - Jammu & Kashmir
17.3
Cities Sorted By District - Jammu & Kashmir

94
94
95
97

18

JHARKHAND
18.1
Latent Demand by Year - Jharkhand
18.2
Cities Sorted by Rank - Jharkhand
18.3
Cities Sorted By District - Jharkhand

99
99
100
104

19

KARNATAKA
19.1
Latent Demand by Year - Karnataka
19.2
Cities Sorted by Rank - Karnataka
19.3
Cities Sorted By District - Karnataka

108
108
109
115

20

KERALA
20.1
Latent Demand by Year - Kerala
20.2
Cities Sorted by Rank - Kerala
20.3
Cities Sorted By District - Kerala

123
123
124
128

21

LAKSHADWEEP
21.1
Latent Demand by Year - Lakshadweep
21.2
Cities Sorted by Rank - Lakshadweep
21.3
Cities Sorted By District - Lakshadweep

132
132
133
133

22

MADHYA PRADESH
22.1
Latent Demand by Year - Madhya Pradesh
22.2
Cities Sorted by Rank - Madhya Pradesh

134
134
135

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22.3

vii
Cities Sorted By District - Madhya Pradesh

144

23

MAHARASHTRA
23.1
Latent Demand by Year - Maharashtra
23.2
Cities Sorted by Rank - Maharashtra
23.3
Cities Sorted By District - Maharashtra

154
154
155
164

24

MANIPUR
24.1
Latent Demand by Year - Manipur
24.2
Cities Sorted by Rank - Manipur
24.3
Cities Sorted By District - Manipur

173
173
174
175

25

MEGHALAYA
25.1
Latent Demand by Year - Meghalaya
25.2
Cities Sorted by Rank - Meghalaya
25.3
Cities Sorted By District - Meghalaya

176
176
177
177

26

MIZORAM
26.1
Latent Demand by Year - Mizoram
26.2
Cities Sorted by Rank - Mizoram
26.3
Cities Sorted By District - Mizoram

178
178
179
179

27

NAGALAND
27.1
Latent Demand by Year - Nagaland
27.2
Cities Sorted by Rank - Nagaland
27.3
Cities Sorted By District - Nagaland

181
181
182
182

28

ORISSA
28.1
Latent Demand by Year - Orissa
28.2
Cities Sorted by Rank - Orissa
28.3
Cities Sorted By District - Orissa

183
183
184
187

29

PONDICHERRY
29.1
Latent Demand by Year - Pondicherry
29.2
Cities Sorted by Rank - Pondicherry
29.3
Cities Sorted By District - Pondicherry

191
191
192
192

30

PUNJAB
30.1
Latent Demand by Year - Punjab
30.2
Cities Sorted by Rank - Punjab
30.3
Cities Sorted By District - Punjab

193
193
194
198

31

RAJASTHAN
31.1
Latent Demand by Year - Rajasthan
31.2
Cities Sorted by Rank - Rajasthan
31.3
Cities Sorted By District - Rajasthan

202
202
203
208

32

SIKKIM
32.1
Latent Demand by Year - Sikkim
32.2
Cities Sorted by Rank - Sikkim
32.3
Cities Sorted By District - Sikkim

214
214
215
215

33

TAMIL NADU
33.1
Latent Demand by Year - Tamil Nadu
33.2
Cities Sorted by Rank - Tamil Nadu
33.3
Cities Sorted By District - Tamil Nadu

216
216
217
236

34

TRIPURA
34.1
Latent Demand by Year - Tripura

257
257

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Contents
34.2
34.3

viii
Cities Sorted by Rank - Tripura
Cities Sorted By District - Tripura

258
258

35

UTTAR PRADESH
35.1
Latent Demand by Year - Uttar Pradesh
35.2
Cities Sorted by Rank - Uttar Pradesh
35.3
Cities Sorted By District - Uttar Pradesh

260
260
261
277

36

UTTARANCHAL
36.1
Latent Demand by Year - Uttaranchal
36.2
Cities Sorted by Rank - Uttaranchal
36.3
Cities Sorted By District - Uttaranchal

294
294
295
297

37

WEST BENGAL
37.1
Latent Demand by Year - West Bengal
37.2
Cities Sorted by Rank - West Bengal
37.3
Cities Sorted By District - West Bengal

299
299
300
309

38

DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS


38.1
Disclaimers & Safe Harbor
38.2
ICON Group International, Inc. User Agreement Provisions

318
318
319

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Introduction

1
1.1

INTRODUCTION
OVERVIEW

This study covers the latent demand outlook for stick and solid deodorants across the states, union territories and
cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given
across over 5,100 cities in India. For each city in question, the percent share the city is of its state or union territory
and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis
others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric
models which project fundamental economic dynamics within each state or union territory and city, latent demand
estimates are created for stick and solid deodorants. This report does not discuss the specific players in the market
serving the latent demand, nor specific details at the product level. The study also does not consider short-term
cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and longrun view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in
virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for
stick and solid deodorants in India. It also shows how the P.I.E. is divided and concentrated across the cities and
regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over
time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on
strategic planning at graduate schools of business.
Another reason why sales do not equate to latent demand is exchange rates. In this report, all figures assume the
long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across
countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing
power parity estimates of country income were collected from official sources, and extrapolated using standard
econometric models. The report uses the dollar as the currency of comparison, but not as a measure of transaction
volume. The units used in this report are: US $ mln.

1.2

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not
observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market
requires under different assumptions of price, quality, and distribution, among other factors. Latent demand,
therefore, is commonly defined by economists as the industry earnings of a market when that market becomes
accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.)
or total revenues (not profit) if India is served in an efficient manner. It is typically expressed as the total revenues
potentially extracted by firms. The market is defined at a given level in the value chain. There can be latent
demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of
higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain,
assuming all levels maintain minimum profitability).
The latent demand for stick and solid deodorants in India is not actual or historic sales. Nor is latent demand future
sales. In fact, latent demand can be either lower or higher than actual sales if a market is inefficient (i.e., not
representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of
international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In
general, however, latent demand is typically larger than actual sales in a market.
For reasons discussed later, this report does not consider the notion of unit quantities, only total latent revenues
(i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S.
dollars not adjusted for inflation (i.e., the figures incorporate inflationary trends). If inflation rates vary in a
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Introduction

10

substantial way compared to recent experience, actually sales can also exceed latent demand (not adjusted for
inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution
inefficiencies that reduce actual sales below the level of latent demand.
As mentioned in the introduction, this study is strategic in nature, taking an aggregate and long-run view, irrespective
of the players or products involved. In fact, all the current products or services on the market can cease to exist in
their present form (i.e., at a brand-, R&D specification, or corporate-image level) and all the players can be replaced
by other firms (i.e., via exits, entries, mergers, bankruptcies, etc.), and there will still be latent demand for stick and
solid deodorants at the aggregate level. Product and service offerings, and the actual identity of the players involved,
while important for certain issues, are relatively unimportant for estimates of latent demand.

1.3

THE METHODOLOGY

In order to estimate the latent demand for stick and solid deodorants across the states or union territories and cites of
India, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such
estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there
is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate
the income of a state or union territory, city, household, or individual to realized consumption. Latent demand (often
realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is
realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a
minimal return. The single most important variable determining consumption, assuming latent demand exists, is
income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand
curves include external or exogenous shocks (i.e., business cycles), and or changes in utility for the product in
question.
Ignoring, for the moment, exogenous shocks and variations in utility across geographies, the aggregate relation
between income and consumption has been a central theme in economics. The figure below concisely summarizes
one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity
to consume would fall. The average propensity to consume is the level of consumption divided by the level of
income, or the slope of the line from the origin to the consumption function. He estimated this relationship
empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the
lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note
the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run
consumption functions which indicated that the marginal propensity to consume was rather constant (using time
series data). This type of consumption function is shown as "B" in the figure below (note the higher slope and zerozero intercept).1 The average propensity to consume is constant.

For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002).

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2008 ICON Group International, Inc.

Introduction

Latent
Demand

11

B
A

Income
Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in
the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on
intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can
depend on wealth (earned in previous years) and business cycles. In the long-run, however, the propensity to
consume is more constant. Similarly, in the long run, households with no income eventually have no consumption
(wealth is depleted). While the debate surrounding beliefs about how income and consumption are related is
interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent
demand for stick and solid deodorants across the states or union territories and cities of India. The smallest cities
have few inhabitants. I assume that all of these cities fall along a "long-run" aggregate consumption function. This
long-run function applies despite some of these states or union territories having wealth; current income dominates
the latent demand for stick and solid deodorants. So, latent demand in the long-run has a zero intercept. However, I
allow different propensities to consume (including being on consumption functions with differing slopes, which can
account for differences in industrial organization, and end-user preferences).
Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for
stick and solid deodorants in India. Since ICON Group has asked me to apply this methodology to a large number of
categories, the rather academic discussion below is general and can be applied to a wide variety of categories and
geographic locations, not just stick and solid deodorants in India.

1.3.1

Step 1. Product Definition and Data Collection

Any study of latent demand requires that some standard be established to define efficiently served. Having
implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is
to assume that certain key indicators are more likely to reflect efficiency than others. These indicators are given
greater weight than others in the estimation of latent demand compared to others for which no known data are
available. Of the many alternatives, I have found the assumption that the highest aggregate income and highest
income-per-capita markets reflect the best standards for efficiency. High aggregate income alone is not sufficient
(i.e. some cities have high aggregate income, but low income per capita and can not assumed to be efficient).
Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial
categories), or total disposable income (for household categories; population times average income per capita, or
number of households times average household income).

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Introduction

12

Latent demand is therefore estimated using data collected for relatively efficient markets from independent data
sources (e.g. Official Chinese Agencies, the World Resources Institute, the Organization for Economic Cooperation
and Development, various agencies from the United Nations, industry trade associations, the International Monetary
Fund, Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, and the World Bank).
Depending on original data sources used, the definition of stick and solid deodorants is established. In the case of
this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any
potential product or service that might be incorporated within stick and solid deodorants falls under this category.
Public sources rarely report data at the disaggregated level in order to protect private information from individual
firms that might dominate a specific product-market. These sources will therefore aggregate across components of a
category and report only the aggregate to the public. While private data are certainly available, this report only relies
on public data at the aggregate level without reliance on the summation of various category components. In other
words, this report does not aggregate a number of components to arrive at the whole. Rather, it starts with the
whole, and estimates the whole for all states or union territories and cities in India (without needing to know the
specific parts that went into the whole in the first place).
Given this caveat, in this report we define the retail sales of "stick and solid deodorants" as including all commonly
understood products falling within this broad category, irrespective of product packaging, formulation, size, or form.
Companies participating in this industry include The Procter & Gamble Company, The Gillette Company, and
Colgate-Palmolive Company. All figures are in a common currency (U.S. dollars, millions) and are not adjusted for
inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in
question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year
of this publications release in 2008).

1.3.2

Step 2. Filtering and Smoothing

Based on the aggregate view of stick and solid deodorants as defined above, data were then collected for as many
geographic locations as possible for that same definition, at the same level of the value chain. This generates a
convenience sample of indicators from which comparable figures are available. If the series in question do not reflect
the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles,
the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not
substantially change the results). If data are available for a geographic region, but these reflect short-run aberrations
due to exogenous shocks (such as would be the case of beef sales in a state or union territory or city stricken with
foot and mouth disease), these observations were dropped or "filtered" from the analysis.

1.3.3

Step 3. Filling in Missing Values

In some cases, data are available on a sporadic basis. In other cases, data may be available for only one year. From a
Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that
other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national,
state or union territory and city-level income. Based on the overriding philosophy of a long-run consumption
function (defined earlier), states or union territories and cities which have missing data for any given year, are
estimated based on historical dynamics of aggregate income for that geographic entity.2

This report was prepared from a variety of sources including excerpts from documents and official reports or
databases published by the Official Chinese Agencies, the World Bank, various national agencies, the International
Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP,
etc.), the U.S. Department of Commerce, the U.S. State Department, and non-governmental sources, including ICON
Group International, Inc., Euromonitor, the US Resources Institute, Mintel, the U.S. Industrial Outlook, and various
public sources cited in the trade press.
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Introduction

1.3.4

13

Step 4. Varying Parameter, Non-linear Estimation

Given the data available from the first three steps, the latent demand is estimated using a varying-parameter crosssectionally pooled time series model.3 Simply stated, the effect of income on latent demand is assumed to be
constant unless there is empirical evidence to suggest that this effect varies (i.e., . the slope of the income effect is not
necessarily same for all states or union territories or cities). This assumption applies along the aggregate consumption
function, but also over time (i.e., not all states or union territories or cities in India are perceived to have the same
income growth prospects over time). Another way of looking at this is to say that latent demand for stick and solid
deodorants is more likely to be similar across states or union territories or cities that have similar characteristics in
terms of economic development.
This approach is useful across geographic regions for which some notion of non-linearity exists in the aggregate
cross-region consumption function. For some categories, however, the reader must realize that the numbers will
reflect a states, union territorys or citys contribution to latent demand in India and may never be realized in the
form of local sales.

1.3.5

Step 5. Fixed-Parameter Linear Estimation

Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because
India has more than 5,000 cities, there will always be those cities, especially toward the bottom of the consumption
function, where non-linear estimation is simply not possible. For these cities, equilibrium latent demand is assumed
to be perfectly parametric and not a function of wealth (i.e., a citys stock of income), but a function of current
income (a citys flow of income). In the long run, if a state or union territory has no current income, the latent
demand for stick and solid deodorants is assumed to approach zero. The assumption is that wealth stocks fall rapidly
to zero if flow income falls to zero (i.e., cities which earn low levels of income will not use their savings, in the long
run, to demand stick and solid deodorants). In a graphical sense, for low income cities, latent demand approaches
zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, a low-income
city is assumed to have a latent demand proportional to its income, based on the cities closest to it on the aggregate
consumption function.

1.3.6

Step 6. Aggregation and Benchmarking

Based on the models described above, latent demand figures are estimated for all major cities in India. These are then
aggregated to get state or union territory totals. This report considers a city as a part of the regional and national
market. The purpose is to understand the density of demand within a state or union territory and the extent to which a
city might be used as a point of distribution within its state or union territory. From an economic perspective,
however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic
planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from
one industry to another, but also from one period of time to another. I allocate latent demand across areas of
dominant influence based on the relative economic importance of cities within its state or union territory. Not all
cities (e.g. the smaller towns) are estimated within each state or union territory as demand may be allocated to
adjacent areas of influence. Since some cities have higher economic wealth than others within the same state or
union territory, a citys population is not generally used to allocate latent demand. Rather, the level of economic
activity of the city vis--vis others is used. Figures are rounded, so minor inconsistencies may exist across tables.

The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics
(Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic
Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons;
ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck,
Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991).
www.icongrouponline.com

2008 ICON Group International, Inc.

Introduction

www.icongrouponline.com

14

2008 ICON Group International, Inc.

Summary of Findings

15

SUMMARY OF FINDINGS

Based on the methodology described above, the latent demand for stick and solid deodorants in India is estimated to
be $246.5 million in 2009. The distribution of the latent demand (or potential industry earnings) in India, however, is
not evenly distributed across regions. Maharashtra is the largest market with $33.5 million or 13.59 percent, followed
by Uttar Pradesh with $28.6 million or 11.59 percent, and then Gujarat with $20.3 million or 8.23 percent of the
latent demand in India. In essence, if firms target these top 3 regions, they cover some 33.41 percent of the latent
demand for stick and solid deodorants in India.

2.1

THE LATENT DEMAND IN INDIA

State / Territory

The Latent Demand for Stick and Solid Deodorants (US $ mln): 2009
Latent Demand US $ mln

% of India

_________________________________________________________________________________________________________

Maharashtra
Uttar Pradesh
Tamil Nadu
Gujarat
West Bengal
Andhra Pradesh
Madhya Pradesh
Karnataka
Rajasthan
Delhi
Kerala
Haryana
Orissa
Punjab
Chhattisgarh
Bihar
Assam
Jharkhand
Uttaranchal
Himachal Pradesh
Jammu & Kashmir
Goa
Chandigarh
Pondicherry
Nagaland
Tripura
Meghalaya
Manipur
Mizoram
Arunachal Pradesh
Andaman & Nicobar Islands
Sikkim
Daman & Diu
Dadra & Nagar Haveli
Lakshadweep
Total

33.511
28.580
23.071
20.293
19.252
17.910
14.148
12.654
11.449
8.688
8.077
7.657
7.161
7.091
5.026
4.319
3.813
3.713
1.965
1.762
1.495
.859
.744
.651
.560
.451
.448
.379
.275
.227
.126
.049
.037
.032
.023
246.496

13.6
11.6
9.4
8.2
7.8
7.3
5.7
5.1
4.6
3.5
3.3
3.1
2.9
2.9
2.0
1.8
1.5
1.5
0.8
0.7
0.6
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.0
0.0
0.0
0.0
100.0

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Summary of Findings

16

The Latent Demand for Stick and Solid Deodorants (US $ mln): 2009

2.2

TOP 100 CITIES SORTED BY RANK

City (population)

Top 100 Cities Sorted By Rank in India


State / Territory
Rank

US $ mln

% of India

_________________________________________________________________________________________________________

Greater Mumbai (13,260,463)


Delhi Municipal Corporation (12,068,136)
Ahmedabad (3,958,866)
Kolkata (4,920,397)
Chennai (4,475,653)
Hyderabad M. Corp (3,683,925)
Bangalore (4,638,086)
Surat (2,740,838)
Kanpur (2,885,313)
Pune (2,827,041)
Jaipur (2,679,759)
Lucknow (2,515,213)
Nagpur (2,283,074)
Vadodara (1,470,807)
Indore (1,788,421)
Faridabad (1,216,311)
Bhopal (1,605,300)
Ludhiana (1,543,535)
Rajkot (1,088,595)
Agra (1,435,717)
Thane (1,404,041)
Kalyan-Dombivali (1,328,079)
Guwahati (878,315)
Varanasi (1,254,277)
Meerut (1,224,059)
Nashik (1,198,641)
Visakhapatnam (1,035,388)

Maharashtra
Delhi
Gujarat
West Bengal
Tamil Nadu
Andhra Pradesh
Karnataka
Gujarat
Uttar Pradesh
Maharashtra
Rajasthan
Uttar Pradesh
Maharashtra
Gujarat
Madhya Pradesh
Haryana
Madhya Pradesh
Punjab
Gujarat
Uttar Pradesh
Maharashtra
Maharashtra
Assam
Uttar Pradesh
Uttar Pradesh
Maharashtra
Andhra Pradesh

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27

9.811
6.653
4.167
3.970
3.616
3.128
3.093
2.885
2.170
2.092
2.035
1.891
1.689
1.548
1.434
1.341
1.287
1.222
1.146
1.080
1.039
0.983
0.945
0.943
0.920
0.887
0.879

3.98
2.70
1.69
1.61
1.47
1.27
1.25
1.17
0.88
0.85
0.83
0.77
0.69
0.63
0.58
0.54
0.52
0.50
0.46
0.44
0.42
0.40
0.38
0.38
0.37
0.36
0.36

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Summary of Findings

City (population)

17
Top 100 Cities Sorted By Rank in India
State / Territory
Rank

US $ mln

% of India

_________________________________________________________________________________________________________

Haora (1,083,545)
Bhubaneswar (695,329)
Amritsar (1,079,543)
Jabalpur (1,065,221)
Allahabad (1,128,422)
Ghaziabad (1,103,607)
Pimpri Chinchwad (1,120,120)
Trivandrum (785,871)
Coimbatore (979,873)
Madurai (979,691)
Raipur (657,774)
Vijayawada (881,435)
Chandigarh (965,744)
Gwalior (925,780)
Jodhpur (975,842)
Solapur (971,671)
Aurangabad (971,259)
Cuttack (574,844)
Patna (1,596,839)
Bhilai Nagar (602,018)
Kochi (629,416)
Tiruchirappalli (791,960)
Jalandhar (775,858)
Kota (802,317)
Bhavnagar (575,421)
Srinagar (1,025,765)
Bareilly (797,450)
Salem (735,884)
Navi Mumbai (783,478)
Aligarh (760,865)
Hubli-Dharwad (849,355)
Moradabad (730,678)
Gorakhpur (711,683)
Mysore (802,072)
Jamnagar (504,221)
Ranchi (942,085)
Bhiwandi (666,343)
Warangal (564,429)
Kozhikode (460,636)
Guntur (549,626)
Bikaner (609,904)

West Bengal
Orissa
Punjab
Madhya Pradesh
Uttar Pradesh
Uttar Pradesh
Maharashtra
Kerala
Tamil Nadu
Tamil Nadu
Chhattisgarh
Andhra Pradesh
Chandigarh
Madhya Pradesh
Rajasthan
Maharashtra
Maharashtra
Orissa
Bihar
Chhattisgarh
Kerala
Tamil Nadu
Punjab
Rajasthan
Gujarat
Jammu & Kashmir
Uttar Pradesh
Tamil Nadu
Maharashtra
Uttar Pradesh
Karnataka
Uttar Pradesh
Uttar Pradesh
Karnataka
Gujarat
Jharkhand
Maharashtra
Andhra Pradesh
Kerala
Andhra Pradesh
Rajasthan

28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68

0.874
0.860
0.854
0.854
0.849
0.830
0.829
0.810
0.792
0.791
0.752
0.748
0.744
0.742
0.741
0.719
0.719
0.711
0.694
0.688
0.649
0.640
0.614
0.609
0.606
0.604
0.600
0.594
0.580
0.572
0.566
0.549
0.535
0.535
0.531
0.530
0.493
0.479
0.475
0.467
0.463

0.35
0.35
0.35
0.35
0.34
0.34
0.34
0.33
0.32
0.32
0.30
0.30
0.30
0.30
0.30
0.29
0.29
0.29
0.28
0.28
0.26
0.26
0.25
0.25
0.25
0.25
0.24
0.24
0.24
0.23
0.23
0.22
0.22
0.22
0.22
0.22
0.20
0.19
0.19
0.19
0.19

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Summary of Findings

City (population)

18
Top 100 Cities Sorted By Rank in India
State / Territory
Rank

US $ mln

% of India

_________________________________________________________________________________________________________

Amravati (611,437)
Mira-Bhayandar (579,084)
Durgapur (529,574)
Ajmer (559,394)
Dehradun (489,653)
Shimla (154,528)
Asansol (522,385)
Siliguri (505,167)
Kolhapur (539,998)
Kollam (381,403)
Korba (343,159)
Ulhasnagar (526,375)
Saharanpur (516,098)
Ujjain (481,333)
Brahmapur (311,220)
Bhatpara (474,747)
Rohtak (330,627)
Sangli-Miraj & Kupwad (485,970)
Jamshedpur (634,786)
Nanded-Waghala (479,246)
Tirunelveli (436,601)
Thrissur (335,008)
Nellore (404,656)
Udaipur (448,852)
South Dumdum (421,246)
Maheshtala (418,092)
Malegaon (455,419)
Panipat (301,679)
Bilaspur (288,247)
Akola (445,167)
Jhansi (436,702)
Hisar (296,082)
Others (178,859,311)
Total

Maharashtra
Maharashtra
West Bengal
Rajasthan
Uttaranchal
Himachal Pradesh
West Bengal
West Bengal
Maharashtra
Kerala
Chhattisgarh
Maharashtra
Uttar Pradesh
Madhya Pradesh
Orissa
West Bengal
Haryana
Maharashtra
Jharkhand
Maharashtra
Tamil Nadu
Kerala
Andhra Pradesh
Rajasthan
West Bengal
West Bengal
Maharashtra
Haryana
Chhattisgarh
Maharashtra
Uttar Pradesh
Haryana
N/A

69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
N/A

0.452
0.428
0.427
0.425
0.423
0.422
0.421
0.408
0.400
0.393
0.392
0.389
0.388
0.386
0.385
0.383
0.364
0.360
0.357
0.355
0.353
0.345
0.344
0.341
0.340
0.337
0.337
0.333
0.329
0.329
0.328
0.326
144.35
246.496

0.18
0.17
0.17
0.17
0.17
0.17
0.17
0.17
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.13
0.13
0.13
0.13
0.13
58.56
100.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Summary of Findings

2.3

19

LATENT DEMAND BY YEAR IN INDIA


The Latent Demand for Stick and Solid Deodorants: 2004 - 2014
Year
India Market US $ mln

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

193.847
203.372
213.430
224.054
235.199
246.496
258.322
270.786
283.925
297.778
312.390

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andaman & Nicobar Islands

3
3.1

20

ANDAMAN & NICOBAR ISLANDS


LATENT DEMAND BY YEAR - ANDAMAN & NICOBAR ISLANDS

The Latent Demand for Stick and Solid Deodorants in Andaman & Nicobar Islands: 2004 - 2014
Year
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.103
0.107
0.112
0.116
0.121
0.126
0.131
0.137
0.142
0.148
0.154

0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Andaman & Nicobar Islands - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Andaman & Nicobar Islands: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Andaman & Nicobar Islands

3.2

21

CITIES SORTED BY RANK - ANDAMAN & NICOBAR ISLANDS

Andaman & Nicobar Islands - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India

_________________________________________________________________________________________________________

Port Blair (112,826)


Garacharma (10,621)
Bombooflat (7,647)
Total

338
3,510
4,177

0.109
0.010
0.007
0.126

86.07
8.10
5.83
100.00

0.04
0.00
0.00
0.05

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

3.3

CITIES SORTED BY DISTRICT - ANDAMAN & NICOBAR ISLANDS

City by District - Andaman & Nicobar Islands: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Port Blair (Andaman & Nicobar Islands; 112,826)


Garacharma (Andaman & Nicobar Islands; 10,621)
Bombooflat (Andaman & Nicobar Islands; 7,647)
Total

338
3,510
4,177

0.109
0.010
0.007
0.126

86.07
8.10
5.83
100.00

0.04
0.00
0.00
0.05

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

4
4.1
Year

22

ANDHRA PRADESH
LATENT DEMAND BY YEAR - ANDHRA PRADESH
The Latent Demand for Stick and Solid Deodorants in Andhra Pradesh: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

14.562
15.182
15.829
16.504
17.203
17.910
18.642
19.404
20.197
21.022
21.882

7.51
7.47
7.42
7.37
7.31
7.27
7.22
7.17
7.11
7.06
7.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Andhra Pradesh - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Andhra Pradesh: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

4.2

23

CITIES SORTED BY RANK - ANDHRA PRADESH

Andhra Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India

_________________________________________________________________________________________________________

Hyderabad M. Corp (3,683,925)


Visakhapatnam (1,035,388)
Vijayawada (881,435)
Warangal (564,429)
Guntur (549,626)
Nellore (404,656)
Rajahmundry (334,605)
Kukatpalle (310,305)
Kakinada (309,589)
Nizamabad (306,424)
Kurnool (285,903)
L.B. Nagar (279,761)
Gajuwaka (276,511)
Ramagundam (251,520)
Tirupati (243,102)
Quthbullapur (241,136)
Anantapur (235,941)
Secunderabad (218,034)
Karimnagar (217,646)
Eluru (202,647)
Machilipatnam (195,810)
Malkajgiri (186,872)
Vizianagaram (186,150)
Proddatur (176,121)
Kapra (169,975)
Khammam (168,743)
Adoni (166,550)
Chittoor (163,344)
Nandyal (162,067)
Serilingampalle (160,737)
Tenali (160,004)
Ongole (159,737)
Rajendranagar (152,898)
Bheemavaram (146,644)
Mahbubnagar (139,726)
Cuddapah (134,254)
Hindupur (133,540)
Uppal Kalan (126,282)
Guntakal (125,368)
Gudivada (119,860)

6
27
39
65
67
91
110
118
119
121
135
140
142
151
157
159
163
179
181
200
210
216
217
229
239
242
247
254
257
259
261
262
279
294
308
318
323
345
349
367

3.128
0.879
0.748
0.479
0.467
0.344
0.284
0.263
0.263
0.260
0.243
0.238
0.235
0.214
0.206
0.205
0.200
0.185
0.185
0.172
0.166
0.159
0.158
0.150
0.144
0.143
0.141
0.139
0.138
0.136
0.136
0.136
0.130
0.125
0.119
0.114
0.113
0.107
0.106
0.102

17.47
4.91
4.18
2.68
2.61
1.92
1.59
1.47
1.47
1.45
1.36
1.33
1.31
1.19
1.15
1.14
1.12
1.03
1.03
0.96
0.93
0.89
0.88
0.83
0.81
0.80
0.79
0.77
0.77
0.76
0.76
0.76
0.72
0.70
0.66
0.64
0.63
0.60
0.59
0.57

1.27
0.36
0.30
0.19
0.19
0.14
0.12
0.11
0.11
0.11
0.10
0.10
0.10
0.09
0.08
0.08
0.08
0.08
0.07
0.07
0.07
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

24

Andhra Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Nalgonda (118,158)
Srikakulam (117,106)
Adilabad (115,576)
Alwal (113,644)
Dharmavaram (110,415)
Tadepalligudem (109,243)
Madanapalle (104,610)
Narasaraopet (101,447)
Suryapet (101,228)
Miryalguda (96,370)
Chilakaluripet (95,986)
Jagtial (95,506)
Tadpatri (92,519)
Chirala (91,252)
Anakapalle (90,257)
Kothagudem (85,136)
Kavali (83,666)
Yemmiganur (81,613)
Kadiri (81,435)
Nirmal (79,038)
Rayachoti (77,094)
Bodhan (76,196)
Srikalahasti (75,684)
Mancherial (74,996)
Gudur (74,005)
Palwancha (73,212)
Bapatla (72,723)
Tanuku (71,309)
Bellampalle (71,182)
Mandamarri (70,666)
Sirsilla (69,427)
Kamareddy (68,579)
Chinnachowk (68,398)
Siddipet (65,832)
Kaghaznagar (63,589)
Mangalagiri (63,476)
Narsapur (62,477)
Markapur (62,420)
Tandur (61,874)
Palacole (61,050)
Sangareddy (60,537)

376
380
384
392
404
408
426
441
442
467
472
475
489
497
505
550
559
570
571
591
610
617
622
629
642
650
657
677
678
683
692
698
701
728
744
746
755
756
761
773
778

0.100
0.099
0.098
0.096
0.094
0.093
0.089
0.086
0.086
0.082
0.082
0.081
0.079
0.077
0.077
0.072
0.071
0.069
0.069
0.067
0.065
0.065
0.064
0.064
0.063
0.062
0.062
0.061
0.060
0.060
0.059
0.058
0.058
0.056
0.054
0.054
0.053
0.053
0.053
0.052
0.051

0.56
0.56
0.55
0.54
0.52
0.52
0.50
0.48
0.48
0.46
0.46
0.45
0.44
0.43
0.43
0.40
0.40
0.39
0.39
0.37
0.37
0.36
0.36
0.36
0.35
0.35
0.34
0.34
0.34
0.34
0.33
0.33
0.32
0.31
0.30
0.30
0.30
0.30
0.29
0.29
0.29

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

25

Andhra Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Ponnur (60,337)
Rayadurg (57,799)
Koratla (57,686)
Gaddi annaram (57,260)
Samalkota (57,025)
Kallur (56,467)
Vinukonda (56,157)
Ramachandrapuram (56,154)
Gadwal (54,917)
Sattenapalle (54,834)
Amalapuram (54,341)
Nuzvid (53,753)
Pitapuram (53,714)
Wanaparthi (53,672)
Tuni (53,624)
Bobbili (53,542)
Kandukur (53,482)
Palasa-Kasibugga (53,378)
Parvathipuram (53,063)
Macherla (52,445)
Salur (51,643)
Bhongir (50,670)
Mandapeta (50,311)
Peddapuram (48,239)
Zahirabad (47,633)
Punganur (47,327)
Bheemunipatnam (47,152)
Jangaon (46,559)
Gooty (46,330)
Nidadavole (46,143)
Bhadrachalam (45,735)
Yellandu (45,295)
Kyathampalle (45,143)
Vicarabad (45,125)
Medak (44,760)
Repalle (44,122)
Bhainsa (43,785)
Jammalamadugu (43,250)
Patancheru (43,068)
Jaggayyapet (42,518)
Kovvur (41,852)

782
817
819
827
831
839
842
843
863
865
871
890
891
892
893
895
896
899
903
914
927
948
958
1,006
1,021
1,029
1,031
1,048
1,053
1,058
1,069
1,080
1,086
1,087
1,095
1,108
1,115
1,126
1,129
1,150
1,163

0.051
0.049
0.049
0.049
0.048
0.048
0.048
0.048
0.047
0.047
0.046
0.046
0.046
0.046
0.046
0.045
0.045
0.045
0.045
0.045
0.044
0.043
0.043
0.041
0.040
0.040
0.040
0.040
0.039
0.039
0.039
0.038
0.038
0.038
0.038
0.037
0.037
0.037
0.037
0.036
0.036

0.29
0.27
0.27
0.27
0.27
0.27
0.27
0.27
0.26
0.26
0.26
0.25
0.25
0.25
0.25
0.25
0.25
0.25
0.25
0.25
0.24
0.24
0.24
0.23
0.23
0.22
0.22
0.22
0.22
0.22
0.22
0.21
0.21
0.21
0.21
0.21
0.21
0.21
0.20
0.20
0.20

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

26

Andhra Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Amadalavalasa (40,420)
Narayanpet (40,075)
Dowleswaram (39,747)
Vetapalem (39,550)
Sadasivpet (37,882)
Farooqnagar (36,902)
Teegalapahad (35,314)
Ichchapuram (34,865)
Manugur (34,747)
Narsipatnam (34,687)
Uravakonda (34,027)
Chemmumiahpet (33,547)
Venkatagiri (33,468)
Bethamcheria (33,079)
Kanuru (32,778)
Badepalle (31,845)
Pedana (31,539)
Puttur (31,327)
Kalyandurg (31,258)
Devarakonda (28,971)
Vepagunta (28,705)
Yerraguntla (28,550)
Nagarkurnool (27,952)
Nagari (26,023)
Renigunta (25,470)
Singapur (25,049)
Rajam (24,836)
Srisailam Project (24,835)
Ramanayyapeta (23,837)
Akkarampalle (21,704)
Dasnapur (21,317)
Sriramnagar (20,876)
Nellimaria (20,665)
Asifabad (20,646)
Vijayapuri (20,645)
Suryaraopeta (20,476)
Chunchupalle (20,254)
Kuppam (20,079)
Akkayapalle (19,485)
Tirumala (18,996)
Sompeta (18,570)

1,202
1,211
1,223
1,227
1,269
1,299
1,349
1,363
1,367
1,372
1,396
1,418
1,423
1,441
1,457
1,504
1,519
1,532
1,537
1,655
1,665
1,674
1,708
1,821
1,867
1,895
1,913
1,914
1,996
2,218
2,251
2,305
2,324
2,328
2,329
2,350
2,376
2,398
2,462
2,511
2,558

0.034
0.034
0.034
0.034
0.032
0.031
0.030
0.030
0.030
0.029
0.029
0.028
0.028
0.028
0.028
0.027
0.027
0.027
0.027
0.025
0.024
0.024
0.024
0.022
0.022
0.021
0.021
0.021
0.020
0.018
0.018
0.018
0.018
0.018
0.018
0.017
0.017
0.017
0.017
0.016
0.016

0.19
0.19
0.19
0.19
0.18
0.17
0.17
0.17
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.14
0.14
0.14
0.13
0.12
0.12
0.12
0.12
0.12
0.11
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.09
0.09
0.09

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

27

Andhra Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Ghatkeser (18,367)
Sarapaka (18,124)
Ramachandrapuram-Bhel (18,116)
Singarayakonda (17,806)
Pamur (16,208)
Rameswaram (15,997)
Naspur (15,746)
Choutuppal (15,026)
Eddumailaram (14,506)
Bollaram (14,208)
Yadagirigutta (14,167)
Gajularega (13,965)
Meerpet (13,818)
Tiruchanur (13,333)
Kothavalasa (13,132)
Bandarulanka (12,484)
Bugganipalle (12,248)
Osmania University (11,967)
Jallaram Kamanpur (11,853)
Narayanavanam (11,709)
Tallapalle (11,679)
Chandur (11,492)
Rampachodavaram (10,287)
Papampeta (9,939)
Kovurpalle (9,113)
Dommara Nandyal (8,199)
Isnapur (8,077)
Omerkhan daira (7,750)
Palakurthi (7,436)
Srisailamgudem Devasthanam (7,319)
Ekambara kuppam (7,258)
Madaram (7,145)
Kanapaka (7,137)
Vaparala (7,050)
Bestavaripeta (6,937)
Chintalavalasa (6,857)
Narsingi (6,601)
Kantabamsuguda (6,542)
Moragudi (6,365)
Ramapuram (6,106)
Jarjapupeta (5,909)
Gajapathinagaram (5,640)
Upper Sileru (5,066)
Chatakonda (2,884)
Total

2,579
2,614
2,616
2,652
2,863
2,889
2,918
3,024
3,098
3,139
3,148
3,169
3,193
3,272
3,311
3,420
3,465
3,531
3,553
3,574
3,578
3,615
3,855
3,931
4,090
4,267
4,295
4,361
4,411
4,434
4,449
4,472
4,476
4,491
4,512
4,527
4,570
4,577
4,613
4,652
4,688
4,722
4,819
4,985

0.016
0.015
0.015
0.015
0.014
0.014
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.010
0.010
0.010
0.010
0.010
0.010
0.009
0.008
0.008
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.004
0.002
17.910

0.09
0.09
0.09
0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.01
100.00

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
7.27

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

4.3

28

CITIES SORTED BY DISTRICT - ANDHRA PRADESH

City by District - Andhra Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Bellampalle (Adilabad; 71,182)


Singapur (Adilabad; 25,049)
Tallapalle (Adilabad; 11,679)
Bhainsa (Adilabad; 43,785)
Teegalapahad (Adilabad; 35,314)
Dasnapur (Adilabad; 21,317)
Nirmal (Adilabad; 79,038)
Naspur (Adilabad; 15,746)
Asifabad (Adilabad; 20,646)
Madaram (Adilabad; 7,145)
Kaghaznagar (Adilabad; 63,589)
Mandamarri (Adilabad; 70,666)
Kyathampalle (Adilabad; 45,143)
Mancherial (Adilabad; 74,996)
Adilabad (Adilabad; 115,576)
Rayadurg (Anantapur; 57,799)
Tadpatri (Anantapur; 92,519)
Kadiri (Anantapur; 81,435)
Kalyandurg (Anantapur; 31,258)
Papampeta (Anantapur; 9,939)
Uravakonda (Anantapur; 34,027)
Dharmavaram (Anantapur; 110,415)
Gooty (Anantapur; 46,330)
Guntakal (Anantapur; 125,368)
Anantapur (Anantapur; 235,941)
Hindupur (Anantapur; 133,540)
Ekambara kuppam (Chittoor; 7,258)
Srikalahasti (Chittoor; 75,684)
Puttur (Chittoor; 31,327)
Kuppam (Chittoor; 20,079)
Narayanavanam (Chittoor; 11,709)
Nagari (Chittoor; 26,023)
Punganur (Chittoor; 47,327)
Chittoor (Chittoor; 163,344)
Renigunta (Chittoor; 25,470)
Madanapalle (Chittoor; 104,610)
Tiruchanur (Chittoor; 13,333)
Akkarampalle (Chittoor; 21,704)
Tirumala (Chittoor; 18,996)
Tirupati (Chittoor; 27,412)
Rameswaram (Cuddapah; 15,997)
Cuddapah (Cuddapah; 134,254)
Vaparala (Cuddapah; 7,050)

678
1,895
3,578
1,115
1,349
2,251
591
2,918
2,328
4,472
744
683
1,086
629
384
817
489
571
1,537
3,931
1,396
404
1,053
349
163
323
4,449
622
1,532
2,398
3,574
1,821
1,029
254
1,867
426
3,272
2,218
2,511
157
2,889
318
4,491

0.060
0.021
0.010
0.037
0.030
0.018
0.067
0.013
0.018
0.006
0.054
0.060
0.038
0.064
0.098
0.049
0.079
0.069
0.027
0.008
0.029
0.094
0.039
0.106
0.200
0.113
0.006
0.064
0.027
0.017
0.010
0.022
0.040
0.139
0.022
0.089
0.011
0.018
0.016
0.206
0.014
0.114
0.006

0.34
0.12
0.06
0.21
0.17
0.10
0.37
0.07
0.10
0.03
0.30
0.34
0.21
0.36
0.55
0.27
0.44
0.39
0.15
0.05
0.16
0.52
0.22
0.59
1.12
0.63
0.03
0.36
0.15
0.10
0.06
0.12
0.22
0.77
0.12
0.50
0.06
0.10
0.09
1.15
0.08
0.64
0.03

0.02
0.01
0.00
0.02
0.01
0.01
0.03
0.01
0.01
0.00
0.02
0.02
0.02
0.03
0.04
0.02
0.03
0.03
0.01
0.00
0.01
0.04
0.02
0.04
0.08
0.05
0.00
0.03
0.01
0.01
0.00
0.01
0.02
0.06
0.01
0.04
0.00
0.01
0.01
0.08
0.01
0.05
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

29

City by District - Andhra Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Proddatur (Cuddapah; 176,121)


Dommara Nandyal (Cuddapah; 8,199)
Akkayapalle (Cuddapah; 19,485)
Jammalamadugu (Cuddapah; 43,250)
Rayachoti (Cuddapah; 77,094)
Chinnachowk (Cuddapah; 68,398)
Moragudi (Cuddapah; 6,365)
Yerraguntla (Cuddapah; 28,550)
Chemmumiahpet (Cuddapah; 33,547)
Amalapuram (East Godavari; 54,341)
Tuni (East Godavari; 53,624)
Mandapeta (East Godavari; 50,311)
Peddapuram (East Godavari; 48,239)
Pitapuram (East Godavari; 53,714)
Kakinada (East Godavari; 309,589)
Ramanayyapeta (East Godavari; 23,837)
Rajahmundry (East Godavari; 334,605)
Samalkota (East Godavari; 57,025)
Rampachodavaram (East Godavari; 10,287)
Bandarulanka (East Godavari; 12,484)
Suryaraopeta (East Godavari; 20,476)
Dowleswaram (East Godavari; 39,747)
Bapatla (Guntur; 72,723)
Repalle (Guntur; 44,122)
Tenali (Guntur; 160,004)
Narasaraopet (Guntur; 101,447)
Mangalagiri (Guntur; 63,476)
Ponnur (Guntur; 60,337)
Guntur (Guntur; 549,626)
Sattenapalle (Guntur; 54,834)
Macherla (Guntur; 52,445)
Chilakaluripet (Guntur; 95,986)
Vinukonda (Guntur; 56,157)
Osmania University (Hyderabad; 11,967)
Secunderabad (Hyderabad; 218,034)
Hyderabad M. Corp (Hyderabad and Rangareddi; 3,683,925)
Palakurthi (Karimnagar; 7,436)
Jallaram Kamanpur (Karimnagar; 11,853)
Ramagundam (Karimnagar; 251,520)
Koratla (Karimnagar; 57,686)
Karimnagar (Karimnagar; 217,646)

229
4,267
2,462
1,126
610
701
4,613
1,674
1,418
871
893
958
1,006
891
119
1,996
110
831
3,855
3,420
2,350
1,223
657
1,108
261
441
746
782
67
865
914
472
842
3,531
179
6
4,411
3,553
151
819
181

0.150
0.007
0.017
0.037
0.065
0.058
0.005
0.024
0.028
0.046
0.046
0.043
0.041
0.046
0.263
0.020
0.284
0.048
0.009
0.011
0.017
0.034
0.062
0.037
0.136
0.086
0.054
0.051
0.467
0.047
0.045
0.082
0.048
0.010
0.185
3.128
0.006
0.010
0.214
0.049
0.185

0.83
0.04
0.09
0.21
0.37
0.32
0.03
0.14
0.16
0.26
0.25
0.24
0.23
0.25
1.47
0.11
1.59
0.27
0.05
0.06
0.10
0.19
0.34
0.21
0.76
0.48
0.30
0.29
2.61
0.26
0.25
0.46
0.27
0.06
1.03
17.47
0.04
0.06
1.19
0.27
1.03

0.06
0.00
0.01
0.01
0.03
0.02
0.00
0.01
0.01
0.02
0.02
0.02
0.02
0.02
0.11
0.01
0.12
0.02
0.00
0.00
0.01
0.01
0.03
0.02
0.06
0.03
0.02
0.02
0.19
0.02
0.02
0.03
0.02
0.00
0.08
1.27
0.00
0.00
0.09
0.02
0.07

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

30

City by District - Andhra Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Sirsilla (Karimnagar; 69,427)


Jagtial (Karimnagar; 95,506)
Manugur (Khammam; 34,747)
Palwancha (Khammam; 73,212)
Bhadrachalam (Khammam; 45,735)
Chunchupalle (Khammam; 20,254)
Yellandu (Khammam; 45,295)
Kothagudem (Khammam; 85,136)
Khammam (Khammam; 168,743)
Sarapaka (Khammam; 18,124)
Chatakonda (Khammam; 2,884)
Machilipatnam (Krishna; 195,810)
Vijayawada (Krishna; 881,435)
Kanuru (Krishna; 32,778)
Jaggayyapet (Krishna; 42,518)
Gudivada (Krishna; 119,860)
Nuzvid (Krishna; 53,753)
Pedana (Krishna; 31,539)
Srisailam Project (Kurnool; 24,835)
Yemmiganur (Kurnool; 81,613)
Nandyal (Kurnool; 162,067)
Kallur (Kurnool; 56,467)
Kurnool (Kurnool; 285,903)
Bethamcheria (Kurnool; 33,079)
Adoni (Kurnool; 166,550)
Srisailamgudem Devasthanam (Kurnool; 7,319)
Bugganipalle (Kurnool; 12,248)
Ramapuram (Kurnool; 6,106)
Nagarkurnool (Mahbubnagar; 27,952)
Wanaparthi (Mahbubnagar; 53,672)
Mahbubnagar (Mahbubnagar; 139,726)
Farooqnagar (Mahbubnagar; 36,902)
Gadwal (Mahbubnagar; 54,917)
Narayanpet (Mahbubnagar; 40,075)
Badepalle (Mahbubnagar; 31,845)
Sangareddy (Medak; 60,537)
Sadasivpet (Medak; 37,882)
Bollaram (Medak; 14,208)
Siddipet (Medak; 65,832)
Ramachandrapuram-Bhel (Medak; 18,116)
Ramachandrapuram (Medak; 56,154)

692
475
1,367
650
1,069
2,376
1,080
550
242
2,614
4,985
210
39
1,457
1,150
367
890
1,519
1,914
570
257
839
135
1,441
247
4,434
3,465
4,652
1,708
892
308
1,299
863
1,211
1,504
778
1,269
3,139
728
2,616
843

0.059
0.081
0.030
0.062
0.039
0.017
0.038
0.072
0.143
0.015
0.002
0.166
0.748
0.028
0.036
0.102
0.046
0.027
0.021
0.069
0.138
0.048
0.243
0.028
0.141
0.006
0.010
0.005
0.024
0.046
0.119
0.031
0.047
0.034
0.027
0.051
0.032
0.012
0.056
0.015
0.048

0.33
0.45
0.16
0.35
0.22
0.10
0.21
0.40
0.80
0.09
0.01
0.93
4.18
0.16
0.20
0.57
0.25
0.15
0.12
0.39
0.77
0.27
1.36
0.16
0.79
0.03
0.06
0.03
0.13
0.25
0.66
0.17
0.26
0.19
0.15
0.29
0.18
0.07
0.31
0.09
0.27

0.02
0.03
0.01
0.03
0.02
0.01
0.02
0.03
0.06
0.01
0.00
0.07
0.30
0.01
0.01
0.04
0.02
0.01
0.01
0.03
0.06
0.02
0.10
0.01
0.06
0.00
0.00
0.00
0.01
0.02
0.05
0.01
0.02
0.01
0.01
0.02
0.01
0.00
0.02
0.01
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

31

City by District - Andhra Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Eddumailaram (Medak; 14,506)


Medak (Medak; 44,760)
Patancheru (Medak; 43,068)
Isnapur (Medak; 8,077)
Zahirabad (Medak; 47,633)
Choutuppal (Nalgonda; 15,026)
Devarakonda (Nalgonda; 28,971)
Chandur (Nalgonda; 11,492)
Bhongir (Nalgonda; 50,670)
Vijayapuri (Nalgonda; 20,645)
Miryalguda (Nalgonda; 96,370)
Yadagirigutta (Nalgonda; 14,167)
Suryapet (Nalgonda; 101,228)
Nalgonda (Nalgonda; 118,158)
Venkatagiri (Nellore; 33,468)
Kovurpalle (Nellore; 9,113)
Gudur (Nellore; 74,005)
Kavali (Nellore; 83,666)
Nellore (Nellore; 404,656)
Nizamabad (Nizamabad; 306,424)
Bodhan (Nizamabad; 76,196)
Kamareddy (Nizamabad; 68,579)
Ongole (Prakasam; 159,737)
Singarayakonda (Prakasam; 17,806)
Bestavaripeta (Prakasam; 6,937)
Pamur (Prakasam; 16,208)
Chirala (Prakasam; 91,252)
Markapur (Prakasam; 62,420)
Vetapalem (Prakasam; 39,550)
Kandukur (Prakasam; 53,482)
Serilingampalle (Rangareddi; 160,737)
Kapra (Rangareddi; 169,975)
Alwal (Rangareddi; 113,644)
Omerkhan daira (Rangareddi; 7,750)
Meerpet (Rangareddi; 13,818)
Narsingi (Rangareddi; 6,601)
Quthbullapur (Rangareddi; 241,136)
Kukatpalle (Rangareddi; 310,305)
Vicarabad (Rangareddi; 45,125)
L.B. Nagar (Rangareddi; 279,761)
Tandur (Rangareddi; 61,874)

3,098
1,095
1,129
4,295
1,021
3,024
1,655
3,615
948
2,329
467
3,148
442
376
1,423
4,090
642
559
91
121
617
698
262
2,652
4,512
2,863
497
756
1,227
896
259
239
392
4,361
3,193
4,570
159
118
1,087
140
761

0.012
0.038
0.037
0.007
0.040
0.013
0.025
0.010
0.043
0.018
0.082
0.012
0.086
0.100
0.028
0.008
0.063
0.071
0.344
0.260
0.065
0.058
0.136
0.015
0.006
0.014
0.077
0.053
0.034
0.045
0.136
0.144
0.096
0.007
0.012
0.006
0.205
0.263
0.038
0.238
0.053

0.07
0.21
0.20
0.04
0.23
0.07
0.14
0.05
0.24
0.10
0.46
0.07
0.48
0.56
0.16
0.04
0.35
0.40
1.92
1.45
0.36
0.33
0.76
0.08
0.03
0.08
0.43
0.30
0.19
0.25
0.76
0.81
0.54
0.04
0.07
0.03
1.14
1.47
0.21
1.33
0.29

0.00
0.02
0.01
0.00
0.02
0.01
0.01
0.00
0.02
0.01
0.03
0.00
0.03
0.04
0.01
0.00
0.03
0.03
0.14
0.11
0.03
0.02
0.06
0.01
0.00
0.01
0.03
0.02
0.01
0.02
0.06
0.06
0.04
0.00
0.00
0.00
0.08
0.11
0.02
0.10
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Andhra Pradesh

32

City by District - Andhra Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Uppal Kalan (Rangareddi; 126,282)


Ghatkeser (Rangareddi; 18,367)
Rajendranagar (Rangareddi; 152,898)
Malkajgiri (Rangareddi; 186,872)
Gaddi annaram (Rangareddi; 57,260)
Amadalavalasa (Srikakulam; 40,420)
Srikakulam (Srikakulam; 117,106)
Sompeta (Srikakulam; 18,570)
Ichchapuram (Srikakulam; 34,865)
Palasa-Kasibugga (Srikakulam; 53,378)
Rajam (Srikakulam; 24,836)
Bheemunipatnam (Visakhapatnam; 47,152)
Narsipatnam (Visakhapatnam; 34,687)
Upper Sileru (Visakhapatnam; 5,066)
Anakapalle (Visakhapatnam; 90,257)
Gajuwaka (Visakhapatnam; 276,511)
Visakhapatnam (Visakhapatnam; 1,035,388)
Kantabamsuguda (Visakhapatnam; 6,542)
Vepagunta (Visakhapatnam; 28,705)
Jarjapupeta (Vizianagaram; 5,909)
Kothavalasa (Vizianagaram; 13,132)
Vizianagaram (Vizianagaram; 186,150)
Parvathipuram (Vizianagaram; 53,063)
Gajularega (Vizianagaram; 13,965)
Chintalavalasa (Vizianagaram; 6,857)
Bobbili (Vizianagaram; 53,542)
Gajapathinagaram (Vizianagaram; 5,640)
Nellimaria (Vizianagaram; 20,665)
Sriramnagar (Vizianagaram; 20,876)
Salur (Vizianagaram; 51,643)
Kanapaka (Vizianagaram; 7,137)
Jangaon (Warangal; 46,559)
Warangal (Warangal; 564,429)
Palacole (West Godavari; 61,050)
Nidadavole (West Godavari; 46,143)
Tanuku (West Godavari; 71,309)
Kovvur (West Godavari; 41,852)
Bheemavaram (West Godavari; 146,644)
Narsapur (West Godavari; 62,477)
Tadepalligudem (West Godavari; 109,243)
Eluru (West Godavari; 202,647)
Total

345
2,579
279
216
827
1,202
380
2,558
1,363
899
1,913
1,031
1,372
4,819
505
142
27
4,577
1,665
4,688
3,311
217
903
3,169
4,527
895
4,722
2,324
2,305
927
4,476
1,048
65
773
1,058
677
1,163
294
755
408
200

0.107
0.016
0.130
0.159
0.049
0.034
0.099
0.016
0.030
0.045
0.021
0.040
0.029
0.004
0.077
0.235
0.879
0.006
0.024
0.005
0.011
0.158
0.045
0.012
0.006
0.045
0.005
0.018
0.018
0.044
0.006
0.040
0.479
0.052
0.039
0.061
0.036
0.125
0.053
0.093
0.172
17.910

0.60
0.09
0.72
0.89
0.27
0.19
0.56
0.09
0.17
0.25
0.12
0.22
0.16
0.02
0.43
1.31
4.91
0.03
0.14
0.03
0.06
0.88
0.25
0.07
0.03
0.25
0.03
0.10
0.10
0.24
0.03
0.22
2.68
0.29
0.22
0.34
0.20
0.70
0.30
0.52
0.96
100.00

0.04
0.01
0.05
0.06
0.02
0.01
0.04
0.01
0.01
0.02
0.01
0.02
0.01
0.00
0.03
0.10
0.36
0.00
0.01
0.00
0.00
0.06
0.02
0.00
0.00
0.02
0.00
0.01
0.01
0.02
0.00
0.02
0.19
0.02
0.02
0.02
0.01
0.05
0.02
0.04
0.07
7.27

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Arunachal Pradesh

5
5.1
Year

33

ARUNACHAL PRADESH
LATENT DEMAND BY YEAR - ARUNACHAL PRADESH
The Latent Demand for Stick and Solid Deodorants in Arunachal Pradesh: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.178
0.187
0.196
0.206
0.217
0.227
0.238
0.250
0.262
0.274
0.287

0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Arunachal Pradesh - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Arunachal Pradesh: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Arunachal Pradesh

5.2

34

CITIES SORTED BY RANK - ARUNACHAL PRADESH

Arunachal Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India

_________________________________________________________________________________________________________

Itanagar (39,151)
Naharlagun (30,129)
Pasighat (24,599)
Along (18,847)
Daporijo (17,317)
Tezu (16,809)
Seppa (16,754)
Ziro (13,758)
Namsai (12,967)
Roing (11,314)
Khonsa (10,332)
Bomdila (7,484)
Changlang (7,158)
Deomali (6,784)
Jairampur (6,626)
Tawang (4,989)
Basar (4,292)
Total

1,160
1,477
1,802
2,380
2,555
2,625
2,632
3,053
3,175
3,488
3,690
4,304
4,373
4,442
4,481
4,768
4,871

0.036
0.027
0.022
0.017
0.016
0.015
0.015
0.013
0.012
0.010
0.009
0.007
0.007
0.006
0.006
0.005
0.004
0.227

15.70
12.09
9.87
7.56
6.95
6.74
6.72
5.52
5.20
4.54
4.14
3.00
2.87
2.72
2.66
2.00
1.72
100.00

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.09

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

5.3

CITIES SORTED BY DISTRICT - ARUNACHAL PRADESH

City by District - Arunachal Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Jairampur (Changlang; 6,626)


Changlang (Changlang; 7,158)
Roing (Dibang Valley; 11,314)
Seppa (East Kameng; 16,754)
Pasighat (East Siang; 24,599)
Tezu (Lohit; 16,809)
Namsai (Lohit; 12,967)
Ziro (Lower Subansiri; 13,758)
Itanagar (Papum Pare; 39,151)
Naharlagun (Papum Pare; 30,129)
Tawang (Tawang; 4,989)
Deomali (Tirap; 6,784)
Khonsa (Tirap; 10,332)
Daporijo (Upper Subansiri; 17,317)
Bomdila (West Kameng; 7,484)
Along (West Siang; 18,847)
Basar (West Siang; 4,292)
Total

4,481
4,373
3,488
2,632
1,802
2,625
3,175
3,053
1,160
1,477
4,768
4,442
3,690
2,555
4,304
2,380
4,871

0.006
0.007
0.010
0.015
0.022
0.015
0.012
0.013
0.036
0.027
0.005
0.006
0.009
0.016
0.007
0.017
0.004
0.227

2.66
2.87
4.54
6.72
9.87
6.74
5.20
5.52
15.70
12.09
2.00
2.72
4.14
6.95
3.00
7.56
1.72
100.00

0.00
0.00
0.00
0.01
0.01
0.01
0.00
0.01
0.01
0.01
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.09

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Assam

6
6.1
Year

35

ASSAM
LATENT DEMAND BY YEAR - ASSAM
The Latent Demand for Stick and Solid Deodorants in Assam: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

3.158
3.280
3.407
3.539
3.675
3.813
3.955
4.102
4.255
4.414
4.578

1.63
1.61
1.60
1.58
1.56
1.55
1.53
1.51
1.50
1.48
1.47

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Assam - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Assam: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Assam

6.2

36

CITIES SORTED BY RANK - ASSAM

City (population)

Assam - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Guwahati (878,315)
Silchar (154,780)
Dibrugarh (133,182)
Nagaon (116,820)
Tinsukia (92,959)
Jorhat (72,231)
Dhubri (69,530)
Bongaigaon (65,818)
Tezpur (63,307)
Sibsagar (59,222)
North Lakhimpur (58,983)
Karimganj (56,867)
Diphu (56,591)
Goalpara (53,166)
Barpeta (44,757)
Haflong (39,030)
Hojai (38,830)
Barpeta Road (38,350)
Lanka (37,377)
Golaghat (35,894)
Kokrajhar (33,862)
Bilasipara (33,795)
Hailakandi (32,212)
Mankachar (31,274)
Lumding Rly Colony (27,482)
Lumding (27,375)
Rangia (27,059)
Mangaldoi (25,929)
Margherita (25,910)
Gauripur (25,519)
Nalbari (25,193)
Mariani (25,072)
Silapathar (24,248)
Duliajan Oil Town (23,595)
Marigaon (22,617)
Digboi (22,180)
Doom Dooma (21,546)
Dhekiajuli (21,461)
Namrup (20,567)
Rangapara (20,459)

23
209
241
289
377
494
524
561
581
628
633
667
671
710
836
975
984
996
1,028
1,076
1,136
1,140
1,188
1,224
1,365
1,370
1,383
1,453
1,454
1,476
1,499
1,508
1,559
1,595
1,669
1,697
1,748
1,753
1,818
1,827

0.945
0.167
0.143
0.126
0.100
0.078
0.075
0.071
0.068
0.064
0.063
0.061
0.061
0.057
0.048
0.042
0.042
0.041
0.040
0.039
0.036
0.036
0.035
0.034
0.030
0.029
0.029
0.028
0.028
0.027
0.027
0.027
0.026
0.025
0.024
0.024
0.023
0.023
0.022
0.022

24.79
4.37
3.76
3.30
2.62
2.04
1.96
1.86
1.79
1.67
1.66
1.61
1.60
1.50
1.26
1.10
1.10
1.08
1.06
1.01
0.96
0.95
0.91
0.88
0.78
0.77
0.76
0.73
0.73
0.72
0.71
0.71
0.68
0.67
0.64
0.63
0.61
0.61
0.58
0.58

0.38
0.07
0.06
0.05
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Assam

37

City (population)

Assam - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Chapar (20,174)
Dhing (19,393)
Kharupatia (19,331)
Sonari (18,946)
Tangla (18,819)
Jagiroad (18,755)
Biswanath Chariali (18,294)
Digboi Oil Town (18,027)
North Guwahati (17,534)
Howli (17,346)
New Bongaigaon Rly. Colony (17,226)
Naharkatiya (16,879)
Makum (16,368)
Bokajan (16,238)
Udalguri (16,189)
Abhayapuri (15,947)
Sualkuchi (15,358)
Dergaon (14,527)
Gossaigaon (14,421)
Bijni (13,704)
Lakhipur (13,636)
Nazira (13,550)
Basugaon (13,523)
Sapatgram (13,094)
Dhemaji (12,882)
Badarpur (12,273)
Doboka (12,004)
Bihpuria (11,812)
Lala (11,245)
Ambikapur Part-X (10,885)
Badarpur Rly Town (10,805)
Sarupathar (10,682)
Pathsala (10,492)
Gohpur (10,226)
Dimaruguri (10,021)
Umrangso (9,809)
Bokakhat (9,613)
Lido Town (9,318)
Hamren (8,998)
Donkamokam (8,852)
Bohari (8,670)

1,852
1,937
1,944
1,983
1,995
2,003
2,055
2,084
2,159
2,191
2,208
2,242
2,318
2,337
2,346
2,382
2,466
2,574
2,590
2,696
2,709
2,726
2,737
2,802
2,842
2,943
3,001
3,028
3,130
3,195
3,208
3,240
3,279
3,343
3,380
3,433
3,473
3,559
3,632
3,669
3,703

0.022
0.021
0.021
0.020
0.020
0.020
0.020
0.019
0.019
0.019
0.019
0.018
0.018
0.017
0.017
0.017
0.017
0.016
0.016
0.015
0.015
0.015
0.015
0.014
0.014
0.013
0.013
0.013
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011
0.010
0.010
0.010
0.010
0.009

0.57
0.55
0.55
0.53
0.53
0.53
0.52
0.51
0.49
0.49
0.49
0.48
0.46
0.46
0.46
0.45
0.43
0.41
0.41
0.39
0.38
0.38
0.38
0.37
0.36
0.35
0.34
0.33
0.32
0.31
0.31
0.30
0.30
0.29
0.28
0.28
0.27
0.26
0.25
0.25
0.24

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Assam

38

City (population)

Assam - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Dharapur (8,335)
Maibong (8,331)
Golokganj (8,274)
Sarbhog (8,210)
Sarthebari (8,201)
Titabor Town (8,098)
Durga Nagar Part-V (8,071)
Senchoa Gaon (8,007)
Chekonidhara (7,951)
Chabua (7,859)
Bamun Sualkuchi (7,743)
Kanakpur Part-II (7,706)
Barpathar (7,694)
Numaligarh Refinery Township (7,633)
Amguri (7,548)
Majgaon (7,413)
Moran Town (7,374)
Salakati (7,361)
Lido Tikok (7,349)
Sarupathar Bengali (7,182)
Kumar Kaibarta Gaon (6,897)
Bahbari Gaon (6,695)
Kochpara (6,552)
Kharijapikon (6,340)
Moranhat (6,282)
Hindustan Paper (Township) (6,063)
Mahur (5,962)
Kampur Town (5,878)
Duliajan No.1 (5,783)
Silchar Part-X (5,775)
Barbari (5,742)
Choto Haibor (5,703)
Chandrapur Bagicha (5,685)
Jonai Bazar (5,622)
Uttar Krishnapur Part-I (5,575)
Naubaisa Gaon (5,481)
Borgolai Grant No.11 (5,472)
Anand Nagar (5,463)
Palasbari (5,153)
Dokmoka (5,076)
Howraghat (5,064)
Tihu (4,675)
Total

3,784
3,787
3,804
3,827
3,831
3,860
3,870
3,889
3,905
3,928
3,953
3,972
3,973
3,993
4,018
4,047
4,057
4,061
4,063
4,094
4,166
4,215
4,248
4,300
4,314
4,371
4,387
4,409
4,430
4,433
4,445
4,456
4,462
4,478
4,486
4,507
4,513
4,514
4,580
4,598
4,603
4,683

0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.007
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
3.813

0.24
0.24
0.23
0.23
0.23
0.23
0.23
0.23
0.22
0.22
0.22
0.22
0.22
0.22
0.21
0.21
0.21
0.21
0.21
0.20
0.19
0.19
0.18
0.18
0.18
0.17
0.17
0.17
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.14
0.14
0.13
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
1.55

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Assam

6.3

39

CITIES SORTED BY DISTRICT - ASSAM

City by District - Assam: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Pathsala (Barpeta; 10,492)


Howli (Barpeta; 17,346)
Sarbhog (Barpeta; 8,210)
Barpeta (Barpeta; 44,757)
Sarthebari (Barpeta; 8,201)
Barpeta Road (Barpeta; 38,350)
Bohari (Barpeta; 8,670)
Abhayapuri (Bongaigaon; 15,947)
Bongaigaon (Bongaigaon; 65,818)
New Bongaigaon Rly. Colony (Bongaigaon; 17,226)
Bijni (Bongaigaon; 13,704)
Silchar (Cachar; 154,780)
Ambikapur Part-X (Cachar; 10,885)
Durga Nagar Part-V (Cachar; 8,071)
Silchar Part-X (Cachar; 5,775)
Uttar Krishnapur Part-I (Cachar; 5,575)
Kanakpur Part-II (Cachar; 7,706)
Udalguri (Darrang; 16,189)
Mangaldoi (Darrang; 25,929)
Kharupatia (Darrang; 19,331)
Tangla (Darrang; 18,819)
Silapathar (Dhemaji; 24,248)
Dhemaji (Dhemaji; 12,882)
Jonai Bazar (Dhemaji; 5,622)
Anand Nagar (Dhubri; 5,463)
Golokganj (Dhubri; 8,274)
Chapar (Dhubri; 20,174)
Bilasipara (Dhubri; 33,795)
Mankachar (Dhubri; 31,274)
Gauripur (Dhubri; 25,519)
Dhubri (Dhubri; 69,530)
Sapatgram (Dhubri; 13,094)
Namrup (Dibrugarh; 20,567)
Sarupathar Bengali (Dibrugarh; 7,182)
Moran Town (Dibrugarh; 7,374)
Duliajan Oil Town (Dibrugarh; 23,595)
Duliajan No.1 (Dibrugarh; 5,783)
Dibrugarh (Dibrugarh; 133,182)
Chabua (Dibrugarh; 7,859)
Barbari (Dibrugarh; 5,742)
Naharkatiya (Dibrugarh; 16,879)
Goalpara (Goalpara; 53,166)
Lakhipur (Goalpara; 13,636)

3,279
2,191
3,827
836
3,831
996
3,703
2,382
561
2,208
2,696
209
3,195
3,870
4,433
4,486
3,972
2,346
1,453
1,944
1,995
1,559
2,842
4,478
4,514
3,804
1,852
1,140
1,224
1,476
524
2,802
1,818
4,094
4,057
1,595
4,430
241
3,928
4,445
2,242
710
2,709

0.011
0.019
0.009
0.048
0.009
0.041
0.009
0.017
0.071
0.019
0.015
0.167
0.012
0.009
0.006
0.006
0.008
0.017
0.028
0.021
0.020
0.026
0.014
0.006
0.006
0.009
0.022
0.036
0.034
0.027
0.075
0.014
0.022
0.008
0.008
0.025
0.006
0.143
0.008
0.006
0.018
0.057
0.015

0.30
0.49
0.23
1.26
0.23
1.08
0.24
0.45
1.86
0.49
0.39
4.37
0.31
0.23
0.16
0.16
0.22
0.46
0.73
0.55
0.53
0.68
0.36
0.16
0.15
0.23
0.57
0.95
0.88
0.72
1.96
0.37
0.58
0.20
0.21
0.67
0.16
3.76
0.22
0.16
0.48
1.50
0.38

0.00
0.01
0.00
0.02
0.00
0.02
0.00
0.01
0.03
0.01
0.01
0.07
0.00
0.00
0.00
0.00
0.00
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.01
0.01
0.01
0.01
0.03
0.01
0.01
0.00
0.00
0.01
0.00
0.06
0.00
0.00
0.01
0.02
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Assam

40

City by District - Assam: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kharijapikon (Goalpara; 6,340)


Golaghat (Golaghat; 35,894)
Dergaon (Golaghat; 14,527)
Numaligarh Refinery Township (Golaghat; 7,633)
Bokakhat (Golaghat; 9,613)
Sarupathar (Golaghat; 10,682)
Barpathar (Golaghat; 7,694)
Hailakandi (Hailakandi; 32,212)
Hindustan Paper (Township) (Hailakandi; 6,063)
Lala (Hailakandi; 11,245)
Jorhat (Jorhat; 72,231)
Chekonidhara (Jorhat; 7,951)
Senchoa Gaon (Jorhat; 8,007)
Mariani (Jorhat; 25,072)
Naubaisa Gaon (Jorhat; 5,481)
Titabor Town (Jorhat; 8,098)
Kumar Kaibarta Gaon (Jorhat; 6,897)
Chandrapur Bagicha (Kamrup; 5,685)
Rangia (Kamrup; 27,059)
Kochpara (Kamrup; 6,552)
Sualkuchi (Kamrup; 15,358)
Guwahati (Kamrup; 878,315)
Bamun Sualkuchi (Kamrup; 7,743)
North Guwahati (Kamrup; 17,534)
Dharapur (Kamrup; 8,335)
Palasbari (Kamrup; 5,153)
Hamren (Karbi Anglong; 8,998)
Donkamokam (Karbi Anglong; 8,852)
Bokajan (Karbi Anglong; 16,238)
Howraghat (Karbi Anglong; 5,064)
Dokmoka (Karbi Anglong; 5,076)
Diphu (Karbi Anglong; 56,591)
Badarpur Rly Town (Karimganj; 10,805)
Badarpur (Karimganj; 12,273)
Karimganj (Karimganj; 56,867)
Salakati (Kokrajhar; 7,361)
Gossaigaon (Kokrajhar; 14,421)
Basugaon (Kokrajhar; 13,523)
Kokrajhar (Kokrajhar; 33,862)
Bihpuria (Lakhimpur; 11,812)
North Lakhimpur (Lakhimpur; 58,983)

4,300
1,076
2,574
3,993
3,473
3,240
3,973
1,188
4,371
3,130
494
3,905
3,889
1,508
4,507
3,860
4,166
4,462
1,383
4,248
2,466
23
3,953
2,159
3,784
4,580
3,632
3,669
2,337
4,603
4,598
671
3,208
2,943
667
4,061
2,590
2,737
1,136
3,028
633

0.007
0.039
0.016
0.008
0.010
0.011
0.008
0.035
0.007
0.012
0.078
0.009
0.009
0.027
0.006
0.009
0.007
0.006
0.029
0.007
0.017
0.945
0.008
0.019
0.009
0.006
0.010
0.010
0.017
0.005
0.005
0.061
0.012
0.013
0.061
0.008
0.016
0.015
0.036
0.013
0.063

0.18
1.01
0.41
0.22
0.27
0.30
0.22
0.91
0.17
0.32
2.04
0.22
0.23
0.71
0.15
0.23
0.19
0.16
0.76
0.18
0.43
24.79
0.22
0.49
0.24
0.15
0.25
0.25
0.46
0.14
0.14
1.60
0.31
0.35
1.61
0.21
0.41
0.38
0.96
0.33
1.66

0.00
0.02
0.01
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.03
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.00
0.01
0.38
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.02
0.00
0.01
0.02
0.00
0.01
0.01
0.01
0.01
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Assam

41

City by District - Assam: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Marigaon (Marigaon; 22,617)


Jagiroad (Marigaon; 18,755)
Doboka (Nagaon; 12,004)
Nagaon (Nagaon; 116,820)
Dimaruguri (Nagaon; 10,021)
Lanka (Nagaon; 37,377)
Kampur Town (Nagaon; 5,878)
Dhing (Nagaon; 19,393)
Hojai (Nagaon; 38,830)
Lumding Rly Colony (Nagaon; 27,482)
Lumding (Nagaon; 27,375)
Choto Haibor (Nagaon; 5,703)
Tihu (Nalbari; 4,675)
Nalbari (Nalbari; 25,193)
Umrangso (North Cachar Hills; 9,809)
Mahur (North Cachar Hills; 5,962)
Maibong (North Cachar Hills; 8,331)
Haflong (North Cachar Hills; 39,030)
Nazira (Sibsagar; 13,550)
Amguri (Sibsagar; 7,548)
Moranhat (Sibsagar; 6,282)
Sibsagar (Sibsagar; 59,222)
Sonari (Sibsagar; 18,946)
Gohpur (Sonitpur; 10,226)
Tezpur (Sonitpur; 63,307)
Majgaon (Sonitpur; 7,413)
Dhekiajuli (Sonitpur; 21,461)
Biswanath Chariali (Sonitpur; 18,294)
Rangapara (Sonitpur; 20,459)
Digboi (Tinsukia; 22,180)
Margherita (Tinsukia; 25,910)
Tinsukia (Tinsukia; 92,959)
Doom Dooma (Tinsukia; 21,546)
Bahbari Gaon (Tinsukia; 6,695)
Digboi Oil Town (Tinsukia; 18,027)
Lido Town (Tinsukia; 9,318)
Lido Tikok (Tinsukia; 7,349)
Borgolai Grant No.11 (Tinsukia; 5,472)
Makum (Tinsukia; 16,368)
Total

1,669
2,003
3,001
289
3,380
1,028
4,409
1,937
984
1,365
1,370
4,456
4,683
1,499
3,433
4,387
3,787
975
2,726
4,018
4,314
628
1,983
3,343
581
4,047
1,753
2,055
1,827
1,697
1,454
377
1,748
4,215
2,084
3,559
4,063
4,513
2,318

0.024
0.020
0.013
0.126
0.011
0.040
0.006
0.021
0.042
0.030
0.029
0.006
0.005
0.027
0.011
0.006
0.009
0.042
0.015
0.008
0.007
0.064
0.020
0.011
0.068
0.008
0.023
0.020
0.022
0.024
0.028
0.100
0.023
0.007
0.019
0.010
0.008
0.006
0.018
3.813

0.64
0.53
0.34
3.30
0.28
1.06
0.17
0.55
1.10
0.78
0.77
0.16
0.13
0.71
0.28
0.17
0.24
1.10
0.38
0.21
0.18
1.67
0.53
0.29
1.79
0.21
0.61
0.52
0.58
0.63
0.73
2.62
0.61
0.19
0.51
0.26
0.21
0.15
0.46
100.00

0.01
0.01
0.01
0.05
0.00
0.02
0.00
0.01
0.02
0.01
0.01
0.00
0.00
0.01
0.00
0.00
0.00
0.02
0.01
0.00
0.00
0.03
0.01
0.00
0.03
0.00
0.01
0.01
0.01
0.01
0.01
0.04
0.01
0.00
0.01
0.00
0.00
0.00
0.01
1.55

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Bihar

7
7.1
Year

42

BIHAR
LATENT DEMAND BY YEAR - BIHAR
The Latent Demand for Stick and Solid Deodorants in Bihar: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

4.061
4.111
4.163
4.214
4.266
4.319
4.372
4.426
4.480
4.535
4.590

2.09
2.02
1.95
1.88
1.81
1.75
1.69
1.63
1.58
1.52
1.47

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Bihar - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Bihar: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Bihar

7.2

43

CITIES SORTED BY RANK - BIHAR

City (population)

Bihar - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Patna (1,596,839)
Gaya (444,391)
Bhagalpur (394,700)
Muzaffarpur (354,246)
Darbhanga (309,446)
Bihar (269,016)
Arrah (235,876)
Munger (217,223)
Chapra (207,394)
Katihar (203,142)
Purnia (198,580)
Sasaram (151,968)
Dinapur Nizamat (151,153)
Saharsa (143,819)
Hajipur (138,324)
Dehri (138,012)
Bettiah (135,327)
Siwan (125,446)
Motihari (117,716)
Jamalpur (112,095)
Begusarai (108,290)
Bagaha (105,976)
Kishanganj (99,147)
Buxar (96,226)
Nawada (95,432)
Jehanabad (94,774)
Aurangabad (92,023)
Lakhisarai (90,271)
Jamui (77,412)
Madhubani (76,870)
Araria (70,270)
Sitamarhi (65,835)
Mokameh (65,407)
Samastipur (64,467)
Gopalganj (63,108)
Supaul (62,647)
Phulwari Sharif (61,656)
Barh (56,135)
Khagaul (56,048)
Masaurhi (54,439)

46
171
201
223
267
315
361
401
418
430
439
601
607
647
681
682
693
739
783
822
855
874
945
980
989
1,000
1,032
1,055
1,225
1,232
1,325
1,413
1,421
1,443
1,482
1,489
1,517
1,663
1,667
1,714

0.694
0.193
0.172
0.154
0.135
0.117
0.103
0.094
0.090
0.088
0.086
0.066
0.066
0.063
0.060
0.060
0.059
0.055
0.051
0.049
0.047
0.046
0.043
0.042
0.041
0.041
0.040
0.039
0.034
0.033
0.031
0.029
0.028
0.028
0.027
0.027
0.027
0.024
0.024
0.024

16.08
4.47
3.97
3.57
3.12
2.71
2.37
2.19
2.09
2.05
2.00
1.53
1.52
1.45
1.39
1.39
1.36
1.26
1.19
1.13
1.09
1.07
1.00
0.97
0.96
0.95
0.93
0.91
0.78
0.77
0.71
0.66
0.66
0.65
0.64
0.63
0.62
0.57
0.56
0.55

0.28
0.08
0.07
0.06
0.05
0.05
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Bihar

44

City (population)

Bihar - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Dumraon (53,109)
Khagaria (52,332)
Madhepura (52,204)
Sheikhpura (49,916)
Forbesganj (48,686)
Sultanganj (48,489)
Bhabua (48,135)
Raxaul Bazar (47,950)
Narkatiaganj (47,350)
Barahiya (46,092)
Ramnagar (44,705)
Bikramganj (44,522)
Fatwah (44,488)
Naugachhia (44,402)
Barbigha (44,368)
Daudnagar (44,042)
Hilsa (43,776)
Mahnar Bazar (43,319)
Jhajha (42,241)
Banka (41,072)
Bairgania (40,382)
Barauli (40,175)
Revelganj (39,481)
Rajgir (39,071)
Sonepur (38,721)
Dhaka (37,827)
Sherghati (37,525)
Bakhtiarpur (37,444)
Sugauli (36,370)
Warisaliganj (36,333)
Gogri Jamalpur (36,058)
Bodh Gaya (35,815)
Makhdumpur (34,988)
Jogbani (34,747)
Islampur (34,623)
Lalganj (34,613)
Bahadurganj (32,731)
Dinapur Cantt. (32,644)
Jagdishpur (32,554)
Rosera (31,885)
Dighwara (31,691)

1,755
1,777
1,781
1,854
1,908
1,915
1,931
1,941
1,965
2,025
2,081
2,087
2,088
2,097
2,100
2,113
2,130
2,163
2,225
2,286
2,323
2,338
2,381
2,408
2,431
2,477
2,493
2,501
2,551
2,552
2,569
2,582
2,640
2,655
2,663
2,664
2,786
2,790
2,796
2,843
2,858

0.023
0.023
0.023
0.022
0.021
0.021
0.021
0.021
0.021
0.020
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.018
0.018
0.018
0.017
0.017
0.017
0.017
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.015
0.015
0.015
0.015
0.014
0.014
0.014
0.014
0.014

0.53
0.53
0.53
0.50
0.49
0.49
0.48
0.48
0.48
0.46
0.45
0.45
0.45
0.45
0.45
0.44
0.44
0.44
0.43
0.41
0.41
0.40
0.40
0.39
0.39
0.38
0.38
0.38
0.37
0.37
0.36
0.36
0.35
0.35
0.35
0.35
0.33
0.33
0.33
0.32
0.32

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Bihar

45

City (population)

Bihar - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Maner (31,210)
Kharagpur (31,207)
Piro (29,732)
Kasba (29,598)
Banmankhi Bazar (29,205)
Hisua (29,045)
Marhaura (28,452)
Jhanjharpur (27,951)
Rafiganj (27,704)
Mirganj (27,344)
Murliganj (26,581)
Nokha (25,905)
Colgong (25,641)
Chanpatia (25,547)
Motipur (25,436)
Manihari (25,262)
Sheohar (24,733)
Amarpur (24,272)
Maharajganj (24,212)
Kanti (24,206)
Behea (24,132)
Areraj (23,478)
Dalsinghsarai (23,404)
Silao (23,399)
Koilwar (23,107)
Jainagar (22,606)
Nabinagar (22,082)
Mairwa (21,682)
Kataiya (20,754)
Belsand (20,667)
Birpur (20,561)
Tekari (20,428)
Chakia (19,272)
Nirmali (18,722)
Koath (18,334)
Thakurganj (17,729)
Dumra (16,860)
Ghoghardiha (16,842)
Shahpur (16,765)
Barauni IOC Township (16,033)
Mohiuddinagar (15,962)
Janakpur Road (15,471)

2,892
2,894
2,999
3,008
3,032
3,037
3,085
3,122
3,141
3,164
3,222
3,285
3,313
3,322
3,334
3,346
3,387
3,434
3,442
3,444
3,450
3,515
3,527
3,529
3,555
3,597
3,651
3,689
3,771
3,779
3,796
3,808
3,939
4,014
4,051
4,102
4,182
4,185
4,192
4,264
4,273
4,321

0.014
0.014
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.008
0.008
0.007
0.007
0.007
0.007
0.007
0.007

0.31
0.31
0.30
0.30
0.29
0.29
0.29
0.28
0.28
0.28
0.27
0.26
0.26
0.26
0.26
0.25
0.25
0.24
0.24
0.24
0.24
0.24
0.24
0.24
0.23
0.23
0.22
0.22
0.21
0.21
0.21
0.21
0.19
0.19
0.18
0.18
0.17
0.17
0.17
0.16
0.16
0.16

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Bihar

46

City (population)

Bihar - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Khusrupur (14,131)
Habibpur (10,855)
Jamhaur (9,944)
Lauthaha (8,981)
Paharpur (6,678)
Asarganj (6,617)
Raghunathpur (6,495)
Total

4,455
4,734
4,813
4,872
4,964
4,966
4,969

0.006
0.005
0.004
0.004
0.003
0.003
0.003
4.319

0.14
0.11
0.10
0.09
0.07
0.07
0.07
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
1.75

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

7.3

CITIES SORTED BY DISTRICT - BIHAR

City by District - Bihar: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Araria (Araria; 70,270)


Jogbani (Araria; 34,747)
Forbesganj (Araria; 48,686)
Daudnagar (Aurangabad; 44,042)
Rafiganj (Aurangabad; 27,704)
Aurangabad (Aurangabad; 92,023)
Jamhaur (Aurangabad; 9,944)
Nabinagar (Aurangabad; 22,082)
Amarpur (Banka; 24,272)
Banka (Banka; 41,072)
Barauni IOC Township (Begusarai; 16,033)
Begusarai (Begusarai; 108,290)
Colgong (Bhagalpur; 25,641)
Naugachhia (Bhagalpur; 44,402)
Bhagalpur (Bhagalpur; 394,700)
Habibpur (Bhagalpur; 10,855)
Sultanganj (Bhagalpur; 48,489)
Jagdishpur (Bhojpur; 32,554)
Arrah (Bhojpur; 235,876)
Koilwar (Bhojpur; 23,107)
Behea (Bhojpur; 24,132)
Piro (Bhojpur; 29,732)
Shahpur (Bhojpur; 16,765)
Buxar (Buxar; 96,226)
Dumraon (Buxar; 53,109)
Darbhanga (Darbhanga; 309,446)
Paharpur (Gaya; 6,678)
Gaya (Gaya; 444,391)

1,325
2,655
1,908
2,113
3,141
1,032
4,813
3,651
3,434
2,286
4,264
855
3,313
2,097
201
4,734
1,915
2,796
361
3,555
3,450
2,999
4,192
980
1,755
267
4,964
171

0.031
0.015
0.021
0.019
0.012
0.040
0.004
0.010
0.011
0.018
0.007
0.047
0.011
0.019
0.172
0.005
0.021
0.014
0.103
0.010
0.010
0.013
0.007
0.042
0.023
0.135
0.003
0.193

0.71
0.35
0.49
0.44
0.28
0.93
0.10
0.22
0.24
0.41
0.16
1.09
0.26
0.45
3.97
0.11
0.49
0.33
2.37
0.23
0.24
0.30
0.17
0.97
0.53
3.12
0.07
4.47

0.01
0.01
0.01
0.01
0.00
0.02
0.00
0.00
0.00
0.01
0.00
0.02
0.00
0.01
0.07
0.00
0.01
0.01
0.04
0.00
0.00
0.01
0.00
0.02
0.01
0.05
0.00
0.08

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Bihar

47

City by District - Bihar: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Bodh Gaya (Gaya; 35,815)


Tekari (Gaya; 20,428)
Sherghati (Gaya; 37,525)
Kataiya (Gopalganj; 20,754)
Barauli (Gopalganj; 40,175)
Gopalganj (Gopalganj; 63,108)
Mirganj (Gopalganj; 27,344)
Jamui (Jamui; 77,412)
Jhajha (Jamui; 42,241)
Makhdumpur (Jehanabad; 34,988)
Jehanabad (Jehanabad; 94,774)
Bhabua (Kaimur (Bhabua); 48,135)
Katihar (Katihar; 203,142)
Manihari (Katihar; 25,262)
Raghunathpur (Katihar; 6,495)
Gogri Jamalpur (Khagaria; 36,058)
Khagaria (Khagaria; 52,332)
Kishanganj (Kishanganj; 99,147)
Thakurganj (Kishanganj; 17,729)
Bahadurganj (Kishanganj; 32,731)
Barahiya (Lakhisarai; 46,092)
Lakhisarai (Lakhisarai; 90,271)
Madhepura (Madhepura; 52,204)
Murliganj (Madhepura; 26,581)
Jhanjharpur (Madhubani; 27,951)
Ghoghardiha (Madhubani; 16,842)
Jainagar (Madhubani; 22,606)
Madhubani (Madhubani; 76,870)
Jamalpur (Munger; 112,095)
Asarganj (Munger; 6,617)
Munger (Munger; 217,223)
Kharagpur (Munger; 31,207)
Kanti (Muzaffarpur; 24,206)
Muzaffarpur (Muzaffarpur; 354,246)
Motipur (Muzaffarpur; 25,436)
Islampur (Nalanda; 34,623)
Bihar (Nalanda; 269,016)
Rajgir (Nalanda; 39,071)
Hilsa (Nalanda; 43,776)
Silao (Nalanda; 23,399)
Nawada (Nawada; 95,432)

2,582
3,808
2,493
3,771
2,338
1,482
3,164
1,225
2,225
2,640
1,000
1,931
430
3,346
4,969
2,569
1,777
945
4,102
2,786
2,025
1,055
1,781
3,222
3,122
4,185
3,597
1,232
822
4,966
401
2,894
3,444
223
3,334
2,663
315
2,408
2,130
3,529
989

0.016
0.009
0.016
0.009
0.017
0.027
0.012
0.034
0.018
0.015
0.041
0.021
0.088
0.011
0.003
0.016
0.023
0.043
0.008
0.014
0.020
0.039
0.023
0.012
0.012
0.007
0.010
0.033
0.049
0.003
0.094
0.014
0.011
0.154
0.011
0.015
0.117
0.017
0.019
0.010
0.041

0.36
0.21
0.38
0.21
0.40
0.64
0.28
0.78
0.43
0.35
0.95
0.48
2.05
0.25
0.07
0.36
0.53
1.00
0.18
0.33
0.46
0.91
0.53
0.27
0.28
0.17
0.23
0.77
1.13
0.07
2.19
0.31
0.24
3.57
0.26
0.35
2.71
0.39
0.44
0.24
0.96

0.01
0.00
0.01
0.00
0.01
0.01
0.00
0.01
0.01
0.01
0.02
0.01
0.04
0.00
0.00
0.01
0.01
0.02
0.00
0.01
0.01
0.02
0.01
0.00
0.00
0.00
0.00
0.01
0.02
0.00
0.04
0.01
0.00
0.06
0.00
0.01
0.05
0.01
0.01
0.00
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Bihar

48

City by District - Bihar: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Hisua (Nawada; 29,045)


Warisaliganj (Nawada; 36,333)
Narkatiaganj (Pashchim Champaran; 47,350)
Bagaha (Pashchim Champaran; 105,976)
Chanpatia (Pashchim Champaran; 25,547)
Bettiah (Pashchim Champaran; 135,327)
Ramnagar (Pashchim Champaran; 44,705)
Khagaul (Patna; 56,048)
Dinapur Cantt. (Patna; 32,644)
Dinapur Nizamat (Patna; 151,153)
Patna (Patna; 1,596,839)
Fatwah (Patna; 44,488)
Khusrupur (Patna; 14,131)
Bakhtiarpur (Patna; 37,444)
Phulwari Sharif (Patna; 61,656)
Mokameh (Patna; 65,407)
Masaurhi (Patna; 54,439)
Barh (Patna; 56,135)
Maner (Patna; 31,210)
Sugauli (Purba Champaran; 36,370)
Lauthaha (Purba Champaran; 8,981)
Raxaul Bazar (Purba Champaran; 47,950)
Motihari (Purba Champaran; 117,716)
Chakia (Purba Champaran; 19,272)
Dhaka (Purba Champaran; 37,827)
Areraj (Purba Champaran; 23,478)
Banmankhi Bazar (Purnia; 29,205)
Purnia (Purnia; 198,580)
Kasba (Purnia; 29,598)
Koath (Rohtas; 18,334)
Sasaram (Rohtas; 151,968)
Nokha (Rohtas; 25,905)
Dehri (Rohtas; 138,012)
Bikramganj (Rohtas; 44,522)
Saharsa (Saharsa; 143,819)
Samastipur (Samastipur; 64,467)
Dalsinghsarai (Samastipur; 23,404)
Rosera (Samastipur; 31,885)
Mohiuddinagar (Samastipur; 15,962)
Sonepur (Saran; 38,721)
Marhaura (Saran; 28,452)
Revelganj (Saran; 39,481)

3,037
2,552
1,965
874
3,322
693
2,081
1,667
2,790
607
46
2,088
4,455
2,501
1,517
1,421
1,714
1,663
2,892
2,551
4,872
1,941
783
3,939
2,477
3,515
3,032
439
3,008
4,051
601
3,285
682
2,087
647
1,443
3,527
2,843
4,273
2,431
3,085
2,381

0.013
0.016
0.021
0.046
0.011
0.059
0.019
0.024
0.014
0.066
0.694
0.019
0.006
0.016
0.027
0.028
0.024
0.024
0.014
0.016
0.004
0.021
0.051
0.008
0.016
0.010
0.013
0.086
0.013
0.008
0.066
0.011
0.060
0.019
0.063
0.028
0.010
0.014
0.007
0.017
0.012
0.017

0.29
0.37
0.48
1.07
0.26
1.36
0.45
0.56
0.33
1.52
16.08
0.45
0.14
0.38
0.62
0.66
0.55
0.57
0.31
0.37
0.09
0.48
1.19
0.19
0.38
0.24
0.29
2.00
0.30
0.18
1.53
0.26
1.39
0.45
1.45
0.65
0.24
0.32
0.16
0.39
0.29
0.40

0.01
0.01
0.01
0.02
0.00
0.02
0.01
0.01
0.01
0.03
0.28
0.01
0.00
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.02
0.00
0.01
0.00
0.01
0.04
0.01
0.00
0.03
0.00
0.02
0.01
0.03
0.01
0.00
0.01
0.00
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Bihar

49

City by District - Bihar: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Chapra (Saran; 207,394)


Dighwara (Saran; 31,691)
Sheikhpura (Sheikhpura; 49,916)
Barbigha (Sheikhpura; 44,368)
Sheohar (Sheohar; 24,733)
Bairgania (Sitamarhi; 40,382)
Dumra (Sitamarhi; 16,860)
Janakpur Road (Sitamarhi; 15,471)
Belsand (Sitamarhi; 20,667)
Sitamarhi (Sitamarhi; 65,835)
Siwan (Siwan; 125,446)
Maharajganj (Siwan; 24,212)
Mairwa (Siwan; 21,682)
Nirmali (Supaul; 18,722)
Birpur (Supaul; 20,561)
Supaul (Supaul; 62,647)
Lalganj (Vaishali; 34,613)
Hajipur (Vaishali; 138,324)
Mahnar Bazar (Vaishali; 43,319)
Total

418
2,858
1,854
2,100
3,387
2,323
4,182
4,321
3,779
1,413
739
3,442
3,689
4,014
3,796
1,489
2,664
681
2,163

0.090
0.014
0.022
0.019
0.011
0.018
0.007
0.007
0.009
0.029
0.055
0.011
0.009
0.008
0.009
0.027
0.015
0.060
0.019
4.319

2.09
0.32
0.50
0.45
0.25
0.41
0.17
0.16
0.21
0.66
1.26
0.24
0.22
0.19
0.21
0.63
0.35
1.39
0.44
100.00

0.04
0.01
0.01
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.02
0.00
0.00
0.00
0.00
0.01
0.01
0.02
0.01
1.75

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Chandigarh

8
8.1
Year

50

CHANDIGARH
LATENT DEMAND BY YEAR - CHANDIGARH
The Latent Demand for Stick and Solid Deodorants in Chandigarh: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.552
0.586
0.623
0.662
0.703
0.744
0.788
0.834
0.883
0.935
0.990

0.28
0.29
0.29
0.30
0.30
0.30
0.31
0.31
0.31
0.31
0.32

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

The Latent Demand for Stick and Solid Deodorants in India and Chandigarh: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Chandigarh

8.2

51

CITIES SORTED BY RANK - CHANDIGARH

City (population)

Chandigarh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Chandigarh (965,744)
Total

40

0.744
0.744

100.00
100.00

0.30
0.30

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

8.3

CITIES SORTED BY DISTRICT - CHANDIGARH

City by District - Chandigarh: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Chandigarh (Chandigarh; 965,744)


Total

40

0.744
0.744

100.00
100.00

0.30
0.30

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Chhattisgarh

9
9.1
Year

52

CHHATTISGARH
LATENT DEMAND BY YEAR - CHHATTISGARH
The Latent Demand for Stick and Solid Deodorants in Chhattisgarh: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

3.396
3.677
3.982
4.312
4.666
5.026
5.411
5.825
6.271
6.750
7.267

1.75
1.81
1.87
1.92
1.98
2.04
2.09
2.15
2.21
2.27
2.33

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Chhattisgarh - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Chhattisgarh: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Chhattisgarh

9.2

53

CITIES SORTED BY RANK - CHHATTISGARH

Chhattisgarh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Raipur (657,774)
Bhilai Nagar (602,018)
Korba (343,159)
Bilaspur (288,247)
Durg (251,294)
Rajnandgaon (156,231)
Raigarh (120,642)
Chirmiri (99,256)
Bhilai Charoda (94,753)
Dhamtari (89,241)
Jagdalpur (80,097)
Ambikapur (71,741)
Dalli-Rajhara (55,018)
Bhatapara (54,437)
Mahasamund (51,309)
Champa (41,250)
Dongragarh (37,436)
Naila Janjgir (35,322)
Kawardha (34,553)
Manendragarh (33,431)
Kumhari (32,324)
Mungeli (29,770)
Kondagaon (29,101)
Tilda Newra (28,954)
Gobranawapara (27,831)
Kanker (26,615)
Birgaon (25,384)
Bemetra (25,248)
Baloda Bazar (24,841)
Jamul (23,515)
Balod (22,875)
Bade Bacheli (22,182)
Akaltara (22,145)
Sakti (21,984)
Jashpur nagar (21,946)
Dipka (21,938)
Ratanpur (21,564)
Kirandul (20,711)
Ahiwara (20,375)
Katghora (20,146)

38
47
79
97
109
191
256
322
340
364
413
465
641
649
694
852
956
1,024
1,050
1,089
1,119
1,212
1,235
1,240
1,281
1,334
1,388
1,399
1,426
1,512
1,555
1,604
1,605
1,612
1,613
1,617
1,648
1,715
1,740
1,760

0.752
0.688
0.392
0.329
0.287
0.179
0.138
0.113
0.108
0.102
0.092
0.082
0.063
0.062
0.059
0.047
0.043
0.040
0.039
0.038
0.037
0.034
0.033
0.033
0.032
0.030
0.029
0.029
0.028
0.027
0.026
0.025
0.025
0.025
0.025
0.025
0.025
0.024
0.023
0.023

14.95
13.69
7.80
6.55
5.71
3.55
2.74
2.26
2.15
2.03
1.82
1.63
1.25
1.24
1.17
0.94
0.85
0.80
0.79
0.76
0.73
0.68
0.66
0.66
0.63
0.61
0.58
0.57
0.56
0.53
0.52
0.50
0.50
0.50
0.50
0.50
0.49
0.47
0.46
0.46

0.30
0.28
0.16
0.13
0.12
0.07
0.06
0.05
0.04
0.04
0.04
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Chhattisgarh

54

City (population)

Chhattisgarh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Khongapani (19,419)
Kharsia (18,900)
Saraipali (18,560)
Takhatpur (18,467)
Surajpur (18,300)
Bagbahara (18,203)
Arang (18,037)
Bhanpuri (17,780)
Phunderdihari (17,507)
Lingiyadih (17,141)
Chharchha (16,688)
Gaurella (16,493)
Khairagarh (16,467)
Kota (16,327)
Sarangarh (15,716)
Pathalgaon (15,277)
Mowa (14,889)
Dharamjaigarh (14,786)
Bodri (14,487)
Simga (14,280)
Rajgamar (13,691)
Sirgiti (13,554)
Pandariya (13,536)
Pendra (13,470)
Vishrampur (13,442)
Lormi (13,216)
Gandai (12,894)
Deori (12,648)
Dongargaon (12,578)
Kurud (12,467)
Baloda (12,317)
Banarsi (11,574)
Gogaon (11,362)
Baikunthpur (10,953)
Ramanujganj (10,711)
Frezarpur (10,468)
Urla (10,173)
Bilha (9,774)
Namna Kalan (9,689)
Basna (9,580)
Patan (9,455)

1,815
1,868
1,904
1,911
1,932
1,945
1,959
1,989
2,030
2,065
2,124
2,161
2,166
2,193
2,272
2,341
2,403
2,419
2,459
2,492
2,572
2,596
2,601
2,612
2,621
2,657
2,699
2,751
2,762
2,783
2,806
2,939
2,992
3,057
3,107
3,154
3,209
3,306
3,329
3,355
3,376

0.022
0.022
0.021
0.021
0.021
0.021
0.021
0.020
0.020
0.020
0.019
0.019
0.019
0.019
0.018
0.017
0.017
0.017
0.017
0.016
0.016
0.015
0.015
0.015
0.015
0.015
0.015
0.014
0.014
0.014
0.014
0.013
0.013
0.013
0.012
0.012
0.012
0.011
0.011
0.011
0.011

0.44
0.43
0.42
0.42
0.42
0.41
0.41
0.40
0.40
0.39
0.38
0.37
0.37
0.37
0.36
0.35
0.34
0.34
0.33
0.32
0.31
0.31
0.31
0.31
0.31
0.30
0.29
0.29
0.29
0.28
0.28
0.26
0.26
0.25
0.24
0.24
0.23
0.22
0.22
0.22
0.21

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Chhattisgarh

55

City (population)

Chhattisgarh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kharod (9,355)
Dhamdha (9,320)
Ambagarh Chowki (9,233)
Bhatgaon (8,936)
Shivrinarayan (8,812)
Gharghoda (8,808)
Pithora (8,619)
Jhagrakhand (8,160)
Telgaon (7,767)
Khamhria (7,389)
Dantewada (7,209)
Chhuikhadan (6,976)
Naya Baradwar (6,770)
Hatkachora (6,581)
Geedam (6,412)
Mehmand (6,267)
Total

3,400
3,407
3,435
3,513
3,549
3,552
3,593
3,707
3,813
3,930
3,988
4,050
4,091
4,145
4,184
4,228

0.011
0.011
0.011
0.010
0.010
0.010
0.010
0.009
0.009
0.008
0.008
0.008
0.008
0.008
0.007
0.007
5.026

0.21
0.21
0.21
0.20
0.20
0.20
0.20
0.19
0.18
0.17
0.16
0.16
0.15
0.15
0.15
0.14
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2.04

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

9.3

CITIES SORTED BY DISTRICT - CHHATTISGARH

City by District - Chhattisgarh: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Frezarpur (Bastar; 10,468)


Jagdalpur (Bastar; 80,097)
Hatkachora (Bastar; 6,581)
Kondagaon (Bastar; 29,101)
Bilaspur (Bilaspur; 288,247)
Mungeli (Bilaspur; 29,770)
Gaurella (Bilaspur; 16,493)
Lormi (Bilaspur; 13,216)
Lingiyadih (Bilaspur; 17,141)
Pendra (Bilaspur; 13,470)
Deori (Bilaspur; 12,648)
Kota (Bilaspur; 16,327)
Mehmand (Bilaspur; 6,267)
Bilha (Bilaspur; 9,774)
Ratanpur (Bilaspur; 21,564)
Sirgiti (Bilaspur; 13,554)
Takhatpur (Bilaspur; 18,467)
Bodri (Bilaspur; 14,487)
Geedam (Dantewada; 6,412)

3,154
413
4,145
1,235
97
1,212
2,161
2,657
2,065
2,612
2,751
2,193
4,228
3,306
1,648
2,596
1,911
2,459
4,184

0.012
0.092
0.008
0.033
0.329
0.034
0.019
0.015
0.020
0.015
0.014
0.019
0.007
0.011
0.025
0.015
0.021
0.017
0.007

0.24
1.82
0.15
0.66
6.55
0.68
0.37
0.30
0.39
0.31
0.29
0.37
0.14
0.22
0.49
0.31
0.42
0.33
0.15

0.00
0.04
0.00
0.01
0.13
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.01
0.01
0.01
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Chhattisgarh

56

City by District - Chhattisgarh: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Dantewada (Dantewada; 7,209)


Kirandul (Dantewada; 20,711)
Bade Bacheli (Dantewada; 22,182)
Kurud (Dhamtari; 12,467)
Dhamtari (Dhamtari; 89,241)
Patan (Durg; 9,455)
Kumhari (Durg; 32,324)
Khamhria (Durg; 7,389)
Jamul (Durg; 23,515)
Ahiwara (Durg; 20,375)
Bhilai Nagar (Durg; 602,018)
Balod (Durg; 22,875)
Bemetra (Durg; 25,248)
Bhilai Charoda (Durg; 94,753)
Durg (Durg; 251,294)
Dalli-Rajhara (Durg; 55,018)
Dhamdha (Durg; 9,320)
Champa (Janjgir-Champa; 41,250)
Naya Baradwar (Janjgir-Champa; 6,770)
Shivrinarayan (Janjgir-Champa; 8,812)
Kharod (Janjgir-Champa; 9,355)
Baloda (Janjgir-Champa; 12,317)
Naila Janjgir (Janjgir-Champa; 35,322)
Akaltara (Janjgir-Champa; 22,145)
Sakti (Janjgir-Champa; 21,984)
Pathalgaon (Jashpur; 15,277)
Jashpur nagar (Jashpur; 21,946)
Kanker (Kanker; 26,615)
Kawardha (Kawardha; 34,553)
Pandariya (Kawardha; 13,536)
Katghora (Korba; 20,146)
Rajgamar (Korba; 13,691)
Korba (Korba; 343,159)
Dipka (Korba; 21,938)
Manendragarh (Koriya; 33,431)
Jhagrakhand (Koriya; 8,160)
Chharchha (Koriya; 16,688)
Chirmiri (Koriya; 99,256)
Baikunthpur (Koriya; 10,953)
Khongapani (Koriya; 19,419)
Mahasamund (Mahasamund; 51,309)

3,988
1,715
1,604
2,783
364
3,376
1,119
3,930
1,512
1,740
47
1,555
1,399
340
109
641
3,407
852
4,091
3,549
3,400
2,806
1,024
1,605
1,612
2,341
1,613
1,334
1,050
2,601
1,760
2,572
79
1,617
1,089
3,707
2,124
322
3,057
1,815
694

0.008
0.024
0.025
0.014
0.102
0.011
0.037
0.008
0.027
0.023
0.688
0.026
0.029
0.108
0.287
0.063
0.011
0.047
0.008
0.010
0.011
0.014
0.040
0.025
0.025
0.017
0.025
0.030
0.039
0.015
0.023
0.016
0.392
0.025
0.038
0.009
0.019
0.113
0.013
0.022
0.059

0.16
0.47
0.50
0.28
2.03
0.21
0.73
0.17
0.53
0.46
13.69
0.52
0.57
2.15
5.71
1.25
0.21
0.94
0.15
0.20
0.21
0.28
0.80
0.50
0.50
0.35
0.50
0.61
0.79
0.31
0.46
0.31
7.80
0.50
0.76
0.19
0.38
2.26
0.25
0.44
1.17

0.00
0.01
0.01
0.01
0.04
0.00
0.01
0.00
0.01
0.01
0.28
0.01
0.01
0.04
0.12
0.03
0.00
0.02
0.00
0.00
0.00
0.01
0.02
0.01
0.01
0.01
0.01
0.01
0.02
0.01
0.01
0.01
0.16
0.01
0.02
0.00
0.01
0.05
0.01
0.01
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Chhattisgarh

57

City by District - Chhattisgarh: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Saraipali (Mahasamund; 18,560)


Basna (Mahasamund; 9,580)
Pithora (Mahasamund; 8,619)
Bagbahara (Mahasamund; 18,203)
Gharghoda (Raigarh; 8,808)
Kharsia (Raigarh; 18,900)
Dharamjaigarh (Raigarh; 14,786)
Sarangarh (Raigarh; 15,716)
Raigarh (Raigarh; 120,642)
Bhatgaon (Raipur; 8,936)
Bhatapara (Raipur; 54,437)
Bhanpuri (Raipur; 17,780)
Simga (Raipur; 14,280)
Baloda Bazar (Raipur; 24,841)
Tilda Newra (Raipur; 28,954)
Arang (Raipur; 18,037)
Urla (Raipur; 10,173)
Banarsi (Raipur; 11,574)
Birgaon (Raipur; 25,384)
Raipur (Raipur; 657,774)
Gogaon (Raipur; 11,362)
Gobranawapara (Raipur; 27,831)
Mowa (Raipur; 14,889)
Dongragarh (Rajnandgaon; 37,436)
Rajnandgaon (Rajnandgaon; 156,231)
Khairagarh (Rajnandgaon; 16,467)
Ambagarh Chowki (Rajnandgaon; 9,233)
Dongargaon (Rajnandgaon; 12,578)
Chhuikhadan (Rajnandgaon; 6,976)
Gandai (Rajnandgaon; 12,894)
Ambikapur (Surguja; 71,741)
Surajpur (Surguja; 18,300)
Ramanujganj (Surguja; 10,711)
Namna Kalan (Surguja; 9,689)
Phunderdihari (Surguja; 17,507)
Vishrampur (Surguja; 13,442)
Telgaon (Surguja; 7,767)
Total

1,904
3,355
3,593
1,945
3,552
1,868
2,419
2,272
256
3,513
649
1,989
2,492
1,426
1,240
1,959
3,209
2,939
1,388
38
2,992
1,281
2,403
956
191
2,166
3,435
2,762
4,050
2,699
465
1,932
3,107
3,329
2,030
2,621
3,813

0.021
0.011
0.010
0.021
0.010
0.022
0.017
0.018
0.138
0.010
0.062
0.020
0.016
0.028
0.033
0.021
0.012
0.013
0.029
0.752
0.013
0.032
0.017
0.043
0.179
0.019
0.011
0.014
0.008
0.015
0.082
0.021
0.012
0.011
0.020
0.015
0.009
5.026

0.42
0.22
0.20
0.41
0.20
0.43
0.34
0.36
2.74
0.20
1.24
0.40
0.32
0.56
0.66
0.41
0.23
0.26
0.58
14.95
0.26
0.63
0.34
0.85
3.55
0.37
0.21
0.29
0.16
0.29
1.63
0.42
0.24
0.22
0.40
0.31
0.18
100.00

0.01
0.00
0.00
0.01
0.00
0.01
0.01
0.01
0.06
0.00
0.03
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.01
0.30
0.01
0.01
0.01
0.02
0.07
0.01
0.00
0.01
0.00
0.01
0.03
0.01
0.00
0.00
0.01
0.01
0.00
2.04

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Dadra & Nagar Haveli

58

10 DADRA & NAGAR HAVELI


10.1
Year

LATENT DEMAND BY YEAR - DADRA & NAGAR HAVELI


The Latent Demand for Stick and Solid Deodorants in Dadra & Nagar Haveli: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.027
0.028
0.029
0.030
0.031
0.032
0.033
0.034
0.035
0.037
0.038

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Dadra & Nagar Haveli - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Dadra & Nagar Haveli: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Dadra & Nagar Haveli

10.2

59

CITIES SORTED BY RANK - DADRA & NAGAR HAVELI

Dadra & Nagar Haveli - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India

_________________________________________________________________________________________________________

Amli (36,145)
Silvassa (27,698)
Total

2,246
2,835

0.018
0.014
0.032

56.62
43.38
100.00

0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

10.3

CITIES SORTED BY DISTRICT - DADRA & NAGAR HAVELI

City by District - Dadra & Nagar Haveli: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Silvassa (Dadra & Nagar Haveli; 27,698)


Amli (Dadra & Nagar Haveli; 36,145)
Total

2,835
2,246

0.014
0.018
0.032

43.38
56.62
100.00

0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Daman & Diu

60

11 DAMAN & DIU


11.1
Year

LATENT DEMAND BY YEAR - DAMAN & DIU


The Latent Demand for Stick and Solid Deodorants in Daman & Diu: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.031
0.033
0.034
0.035
0.036
0.037
0.039
0.040
0.041
0.043
0.044

0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Daman & Diu - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Daman & Diu: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Daman & Diu

11.2

61

CITIES SORTED BY RANK - DAMAN & DIU

Daman & Diu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Daman (45,226)
Diu (27,301)
Total

1,742
2,814

0.023
0.014
0.037

62.36
37.64
100.00

0.01
0.01
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

11.3

CITIES SORTED BY DISTRICT - DAMAN & DIU

City by District - Daman & Diu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Daman (Daman; 45,226)


Diu (Diu; 27,301)
Total

1,742
2,814

0.023
0.014
0.037

62.36
37.64
100.00

0.01
0.01
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Delhi

62

12 DELHI
12.1
Year

LATENT DEMAND BY YEAR - DELHI


The Latent Demand for Stick and Solid Deodorants in Delhi: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

6.936
7.258
7.596
7.949
8.316
8.688
9.073
9.477
9.897
10.337
10.796

3.58
3.57
3.56
3.55
3.54
3.52
3.51
3.50
3.49
3.47
3.46

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Delhi - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Delhi: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Delhi

12.2

63

CITIES SORTED BY RANK - DELHI

City (population)

Delhi - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Delhi Municipal Corporation (12,068,136)


New Delhi Municipal Council (362,363)
Sultan Pur Majra (201,249)
Kirari Suleman Nagar (189,150)
Bhalswa Jahangir Pur (186,142)
Nangloi Jat (184,844)
Karawal Nagar (182,605)
Dallo Pura (163,034)
Delhi Cantt. (152,983)
Deoli (146,812)
Gokal Pur (111,326)
Mustafabad (109,548)
Hastsal (105,529)
Burari (85,042)
Gharoli (84,792)
Chilla Saroda Bangar (81,093)
Taj Pul (71,567)
Jaffrabad (70,633)
Pooth Kalan (62,184)
Ziauddin Pur (59,039)
Pul Pehlad (58,188)
Khajoori Khas (55,427)
Tigri (55,187)
Mundka (53,962)
Babar Pur (53,305)
Sadat Pur Gujran (52,322)
Mithe Pur (50,698)
Molar Band (48,269)
Roshan Pura (47,425)
Sahibabad Daulat Pur (44,225)
Gharonda Neemka Bangar (42,297)
Mirpur Turk (34,735)
Kondli (34,398)
Libas Pur (34,339)
Bawana (28,390)
Begum Pur (28,061)
Kapas Hera (26,546)
Bankner (25,919)
Jiwan Pur alias Johri Pur (25,525)
Ali Pur (20,434)

2
165
330
355
360
365
374
420
454
476
665
679
699
857
860
909
1,051
1,067
1,204
1,258
1,272
1,324
1,331
1,353
1,376
1,400
1,450
1,531
1,554
1,664
1,738
2,112
2,138
2,149
2,571
2,600
2,715
2,776
2,808
3,282

6.653
0.200
0.111
0.104
0.103
0.102
0.101
0.090
0.084
0.081
0.061
0.060
0.058
0.047
0.047
0.045
0.039
0.039
0.034
0.033
0.032
0.031
0.030
0.030
0.029
0.029
0.028
0.027
0.026
0.024
0.023
0.019
0.019
0.019
0.016
0.015
0.015
0.014
0.014
0.011

76.58
2.30
1.28
1.20
1.18
1.17
1.16
1.03
0.97
0.93
0.71
0.70
0.67
0.54
0.54
0.51
0.45
0.45
0.39
0.37
0.37
0.35
0.35
0.34
0.34
0.33
0.32
0.31
0.30
0.28
0.27
0.22
0.22
0.22
0.18
0.18
0.17
0.16
0.16
0.13

2.70
0.08
0.05
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Delhi

64

City (population)

Delhi - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Bhati (19,523)
Siras Pur (17,895)
Saidul Ajaib (17,302)
Jharoda Majra Burari (16,350)
Nangal Dewat (16,187)
Dayal Pur (15,973)
Rajokri (15,683)
Sultan Pur (13,935)
Sambhalka (13,600)
Pehlad Pur Bangar (12,966)
Quammruddin Nagar (12,588)
Ghitorni (11,214)
Chhawla (11,121)
Khera Khurd (10,833)
Kanjhawala (10,695)
Pooth Khurd (10,039)
Jona Pur (9,120)
Gheora (7,277)
Asola (6,149)
Ghoga (4,629)
Nangal Thakran (4,374)
Sanoth (3,576)
Total

3,386
3,589
3,664
3,773
3,801
3,839
3,881
4,109
4,153
4,233
4,274
4,443
4,459
4,495
4,509
4,584
4,685
4,861
4,925
4,976
4,988
5,003

0.011
0.010
0.010
0.009
0.009
0.009
0.009
0.008
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.005
0.004
0.003
0.003
0.002
0.002
8.688

0.12
0.11
0.11
0.10
0.10
0.10
0.10
0.09
0.09
0.08
0.08
0.07
0.07
0.07
0.07
0.06
0.06
0.05
0.04
0.03
0.03
0.02
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
3.52

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

12.3

CITIES SORTED BY DISTRICT - DELHI

City by District - Delhi: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Gharonda Neemka Bangar (East; 42,297)


Chilla Saroda Bangar (East; 81,093)
Dallo Pura (East; 163,034)
Gharoli (East; 84,792)
Kondli (East; 34,398)
Delhi Municipal Corporation (In all 9 districts; 12,068,136)
New Delhi Municipal Council (New Delhi,; 362,363)
Burari (North; 85,042)
Jharoda Majra Burari (North; 16,350)
Mustafabad (North East; 109,548)
Mirpur Turk (North East; 34,735)
Ziauddin Pur (North East; 59,039)
Karawal Nagar (North East; 182,605)

1,738
909
420
860
2,138
2
165
857
3,773
679
2,112
1,258
374

0.023
0.045
0.090
0.047
0.019
6.653
0.200
0.047
0.009
0.060
0.019
0.033
0.101

0.27
0.51
1.03
0.54
0.22
76.58
2.30
0.54
0.10
0.70
0.22
0.37
1.16

0.01
0.02
0.04
0.02
0.01
2.70
0.08
0.02
0.00
0.02
0.01
0.01
0.04

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Delhi

65

City by District - Delhi: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Jiwan Pur alias Johri Pur (North East; 25,525)


Gokal Pur (North East; 111,326)
Khajoori Khas (North East; 55,427)
Dayal Pur (North East; 15,973)
Babar Pur (North East; 53,305)
Jaffrabad (North East; 70,633)
Sadat Pur Gujran (North East; 52,322)
Sahibabad Daulat Pur (North West; 44,225)
Bankner (North West; 25,919)
Bawana (North West; 28,390)
Begum Pur (North West; 28,061)
Bhalswa Jahangir Pur (North West; 186,142)
Sultan Pur Majra (North West; 201,249)
Siras Pur (North West; 17,895)
Sanoth (North West; 3,576)
Gheora (North West; 7,277)
Khera Khurd (North West; 10,833)
Ghoga (North West; 4,629)
Kanjhawala (North West; 10,695)
Pooth Kalan (North West; 62,184)
Nangal Thakran (North West; 4,374)
Pehlad Pur Bangar (North West; 12,966)
Kirari Suleman Nagar (North West; 189,150)
Pooth Khurd (North West; 10,039)
Libas Pur (North West; 34,339)
Ali Pur (North West; 20,434)
Asola (South; 6,149)
Tigri (South; 55,187)
Bhati (South; 19,523)
Taj Pul (South; 71,567)
Molar Band (South; 48,269)
Sultan Pur (South; 13,935)
Mithe Pur (South; 50,698)
Deoli (South; 146,812)
Saidul Ajaib (South; 17,302)
Pul Pehlad (South; 58,188)
Jona Pur (South; 9,120)
Sambhalka (South West; 13,600)
Ghitorni (South West; 11,214)
Chhawla (South West; 11,121)
Roshan Pura (South West; 47,425)
Rajokri (South West; 15,683)

2,808
665
1,324
3,839
1,376
1,067
1,400
1,664
2,776
2,571
2,600
360
330
3,589
5,003
4,861
4,495
4,976
4,509
1,204
4,988
4,233
355
4,584
2,149
3,282
4,925
1,331
3,386
1,051
1,531
4,109
1,450
476
3,664
1,272
4,685
4,153
4,443
4,459
1,554
3,881

0.014
0.061
0.031
0.009
0.029
0.039
0.029
0.024
0.014
0.016
0.015
0.103
0.111
0.010
0.002
0.004
0.006
0.003
0.006
0.034
0.002
0.007
0.104
0.006
0.019
0.011
0.003
0.030
0.011
0.039
0.027
0.008
0.028
0.081
0.010
0.032
0.005
0.007
0.006
0.006
0.026
0.009

0.16
0.71
0.35
0.10
0.34
0.45
0.33
0.28
0.16
0.18
0.18
1.18
1.28
0.11
0.02
0.05
0.07
0.03
0.07
0.39
0.03
0.08
1.20
0.06
0.22
0.13
0.04
0.35
0.12
0.45
0.31
0.09
0.32
0.93
0.11
0.37
0.06
0.09
0.07
0.07
0.30
0.10

0.01
0.02
0.01
0.00
0.01
0.02
0.01
0.01
0.01
0.01
0.01
0.04
0.05
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.04
0.00
0.01
0.00
0.00
0.01
0.00
0.02
0.01
0.00
0.01
0.03
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Delhi

66

City by District - Delhi: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Nangal Dewat (South West; 16,187)


Kapas Hera (South West; 26,546)
Delhi Cantt. (South West; 152,983)
Hastsal (West; 105,529)
Nangloi Jat (West; 184,844)
Mundka (West; 53,962)
Quammruddin Nagar (West; 12,588)
Total

3,801
2,715
454
699
365
1,353
4,274

0.009
0.015
0.084
0.058
0.102
0.030
0.007
8.688

0.10
0.17
0.97
0.67
1.17
0.34
0.08
100.00

0.00
0.01
0.03
0.02
0.04
0.01
0.00
3.52

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Goa

67

13 GOA
13.1
Year

LATENT DEMAND BY YEAR - GOA


The Latent Demand for Stick and Solid Deodorants in Goa: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.711
0.739
0.767
0.797
0.828
0.859
0.891
0.924
0.958
0.994
1.031

0.37
0.36
0.36
0.36
0.35
0.35
0.34
0.34
0.34
0.33
0.33

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Goa - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Goa: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Goa

13.2

68

CITIES SORTED BY RANK - GOA

City (population)

Goa - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Mormugao (104,908)
Margao (84,710)
Panaji (63,522)
Mapusa (43,355)
Curchorem Cacora (23,122)
Ponda (19,113)
Cuncolim (17,125)
Calangute (17,047)
Sancoale (16,862)
Penha-de-Franca (16,614)
Bicholim (16,115)
Curti (14,123)
Quepem (13,490)
Bandora (13,252)
Chimbel (12,949)
Canacona (12,859)
Calapor (12,776)
Sanquelim (12,093)
Navelim (11,901)
Davorlim (11,803)
Siolim (11,142)
Socorro (10,991)
Benaulim (10,982)
Reis Magos (9,399)
Candolim (9,292)
Sao Jose-de-Areal (9,025)
Valpoi (8,551)
Chicalim (8,217)
Chinchinim (7,600)
Guirim (6,884)
Aldona (6,829)
Sanguem (6,654)
Pale (6,166)
Saligao (6,000)
Colvale (5,916)
Queula (5,891)
Goa Velha (5,847)
Carapur (5,764)
Bambolim (5,748)
Pernem (5,711)
Aquem (5,387)
Varca (5,251)
Sanvordem (5,221)
Parcem (4,668)
Total

286
362
502
763
1,451
1,756
1,954
1,964
1,985
2,020
2,078
2,396
2,496
2,527
2,573
2,589
2,604
2,720
2,761
2,781
2,909
2,934
2,935
3,269
3,297
3,362
3,483
3,576
3,737
3,958
3,980
4,036
4,162
4,206
4,235
4,241
4,246
4,266
4,272
4,284
4,376
4,407
4,413
4,564

0.127
0.102
0.077
0.052
0.028
0.023
0.021
0.021
0.020
0.020
0.019
0.017
0.016
0.016
0.016
0.016
0.015
0.015
0.014
0.014
0.013
0.013
0.013
0.011
0.011
0.011
0.010
0.010
0.009
0.008
0.008
0.008
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.859

14.76
11.92
8.94
6.10
3.25
2.69
2.41
2.40
2.37
2.34
2.27
1.99
1.90
1.86
1.82
1.81
1.80
1.70
1.67
1.66
1.57
1.55
1.54
1.32
1.31
1.27
1.20
1.16
1.07
0.97
0.96
0.94
0.87
0.84
0.83
0.83
0.82
0.81
0.81
0.80
0.76
0.74
0.73
0.66
100.00

0.05
0.04
0.03
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.35

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Goa

13.3

69

CITIES SORTED BY DISTRICT - GOA

City by District - Goa: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Carapur (North Goa; 5,764)


Pale (North Goa; 6,166)
Guirim (North Goa; 6,884)
Aldona (North Goa; 6,829)
Goa Velha (North Goa; 5,847)
Curti (North Goa; 14,123)
Panaji (North Goa; 63,522)
Chimbel (North Goa; 12,949)
Mapusa (North Goa; 43,355)
Candolim (North Goa; 9,292)
Calapor (North Goa; 12,776)
Calangute (North Goa; 17,047)
Bicholim (North Goa; 16,115)
Bandora (North Goa; 13,252)
Bambolim (North Goa; 5,748)
Colvale (North Goa; 5,916)
Queula (North Goa; 5,891)
Sanquelim (North Goa; 12,093)
Parcem (North Goa; 4,668)
Reis Magos (North Goa; 9,399)
Siolim (North Goa; 11,142)
Saligao (North Goa; 6,000)
Ponda (North Goa; 19,113)
Socorro (North Goa; 10,991)
Valpoi (North Goa; 8,551)
Pernem (North Goa; 5,711)
Penha-de-Franca (North Goa; 16,614)
Sanguem (South Goa; 6,654)
Aquem (South Goa; 5,387)
Sao Jose-de-Areal (South Goa; 9,025)
Sanvordem (South Goa; 5,221)
Canacona (South Goa; 12,859)
Benaulim (South Goa; 10,982)
Chicalim (South Goa; 8,217)
Margao (South Goa; 84,710)
Chinchinim (South Goa; 7,600)
Cuncolim (South Goa; 17,125)
Curchorem Cacora (South Goa; 23,122)
Davorlim (South Goa; 11,803)
Quepem (South Goa; 13,490)
Varca (South Goa; 5,251)
Mormugao (South Goa; 104,908)
Navelim (South Goa; 11,901)
Sancoale (South Goa; 16,862)
Total

4,266
4,162
3,958
3,980
4,246
2,396
502
2,573
763
3,297
2,604
1,964
2,078
2,527
4,272
4,235
4,241
2,720
4,564
3,269
2,909
4,206
1,756
2,934
3,483
4,284
2,020
4,036
4,376
3,362
4,413
2,589
2,935
3,576
362
3,737
1,954
1,451
2,781
2,496
4,407
286
2,761
1,985

0.007
0.007
0.008
0.008
0.007
0.017
0.077
0.016
0.052
0.011
0.015
0.021
0.019
0.016
0.007
0.007
0.007
0.015
0.006
0.011
0.013
0.007
0.023
0.013
0.010
0.007
0.020
0.008
0.007
0.011
0.006
0.016
0.013
0.010
0.102
0.009
0.021
0.028
0.014
0.016
0.006
0.127
0.014
0.020
0.859

0.81
0.87
0.97
0.96
0.82
1.99
8.94
1.82
6.10
1.31
1.80
2.40
2.27
1.86
0.81
0.83
0.83
1.70
0.66
1.32
1.57
0.84
2.69
1.55
1.20
0.80
2.34
0.94
0.76
1.27
0.73
1.81
1.54
1.16
11.92
1.07
2.41
3.25
1.66
1.90
0.74
14.76
1.67
2.37
100.00

0.00
0.00
0.00
0.00
0.00
0.01
0.03
0.01
0.02
0.00
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.01
0.01
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.01
0.00
0.04
0.00
0.01
0.01
0.01
0.01
0.00
0.05
0.01
0.01
0.35

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

70

14 GUJARAT
14.1
Year

LATENT DEMAND BY YEAR - GUJARAT


The Latent Demand for Stick and Solid Deodorants in Gujarat: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

13.966
15.066
16.253
17.533
18.901
20.293
21.775
23.365
25.071
26.902
28.866

7.20
7.41
7.62
7.83
8.04
8.23
8.43
8.63
8.83
9.03
9.24

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Gujarat - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Gujarat: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

14.2

71

CITIES SORTED BY RANK - GUJARAT

City (population)

Gujarat - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Ahmedabad (3,958,866)
Surat (2,740,838)
Vadodara (1,470,807)
Rajkot (1,088,595)
Bhavnagar (575,421)
Jamnagar (504,221)
Gandhinagar (220,605)
Nadiad (217,123)
Junagadh (189,968)
Surendranagar Dudhrej (176,151)
Bharuch (167,112)
Veraval (159,022)
Navsari (150,916)
Porbandar (149,873)
Anand (146,921)
Godhra (137,225)
Vejalpur (127,599)
Patan (126,173)
Palanpur (124,309)
Ghatlodiya (119,665)
Jetpur Navagadh (117,471)
Botad (112,683)
Kalol (112,640)
Mahesana (111,475)
Gondal (108,101)
Amreli (101,628)
Ranip (98,621)
Deesa (93,854)
Dhoraji (91,002)
Khambhat (90,587)
Dohad (89,175)
Savarkundla (82,993)
Vapi (80,402)
Dhrangadhra (79,567)
Mahuva (79,544)
Valsad (77,508)
Anklesvar (76,525)
Visnagar (74,131)
Keshod (71,233)
Wadhwan (69,528)

3
8
14
19
52
62
143
144
164
177
195
207
215
218
221
238
268
270
274
288
298
309
310
314
319
347
357
381
397
398
402
436
450
459
461
471
482
492
523
538

4.167
2.885
1.548
1.146
0.606
0.531
0.232
0.229
0.200
0.185
0.176
0.167
0.159
0.158
0.155
0.144
0.134
0.133
0.131
0.126
0.124
0.119
0.119
0.117
0.114
0.107
0.104
0.099
0.096
0.095
0.094
0.087
0.085
0.084
0.084
0.082
0.081
0.078
0.075
0.073

20.53
14.22
7.63
5.65
2.98
2.62
1.14
1.13
0.99
0.91
0.87
0.82
0.78
0.78
0.76
0.71
0.66
0.65
0.64
0.62
0.61
0.58
0.58
0.58
0.56
0.53
0.51
0.49
0.47
0.47
0.46
0.43
0.42
0.41
0.41
0.40
0.40
0.38
0.37
0.36

1.69
1.17
0.63
0.46
0.25
0.22
0.09
0.09
0.08
0.08
0.07
0.07
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

72

City (population)

Gujarat - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Himatnagar (65,618)
Borsad (63,674)
Kadi (63,336)
Chandlodiya (63,217)
Chandkheda (62,476)
Upleta (62,323)
Mangrol (62,045)
Dabhoi (61,860)
Modasa (60,876)
Vijalpor (60,714)
Unjha (60,664)
Dholka (60,579)
Sidhpur (60,341)
Viramgam (59,794)
Bardoli (58,519)
Palitana (58,486)
Una (57,727)
Petlad (57,607)
Bilimora (57,532)
Sihor (52,865)
Jodhpur (49,980)
Kapadvanj (49,462)
Thaltej (48,086)
Vastral (47,214)
Halol (46,294)
Limbdi (45,122)
NavagamGhed (44,464)
Jasdan (43,966)
Jambusar (43,662)
Chhaya (43,385)
Dahegam (42,888)
Memnagar (41,995)
Thangadh (41,529)
Khambhalia (41,059)
Vyara (40,782)
Chaklasi (40,588)
Padra (40,454)
Rajpipla (39,329)
Kali (38,541)
Balasinor (37,956)
Dwarka (37,855)

572
592
594
596
606
608
613
615
623
624
625
627
632
640
661
663
672
675
676
731
760
769
793
809
823
845
858
868
880
889
902
920
931
942
951
957
961
994
1,018
1,034
1,037

0.069
0.067
0.067
0.067
0.066
0.066
0.065
0.065
0.064
0.064
0.064
0.064
0.064
0.063
0.062
0.062
0.061
0.061
0.061
0.056
0.053
0.052
0.051
0.050
0.049
0.047
0.047
0.046
0.046
0.046
0.045
0.044
0.044
0.043
0.043
0.043
0.043
0.041
0.041
0.040
0.040

0.34
0.33
0.33
0.33
0.32
0.32
0.32
0.32
0.32
0.31
0.31
0.31
0.31
0.31
0.30
0.30
0.30
0.30
0.30
0.27
0.26
0.26
0.25
0.24
0.24
0.23
0.23
0.23
0.23
0.23
0.22
0.22
0.22
0.21
0.21
0.21
0.21
0.20
0.20
0.20
0.20

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

73

City (population)

Gujarat - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Lunawada (37,592)
Kodinar (36,720)
Rajula (36,480)
Sanand (36,429)
Umreth (36,253)
Radhanpur (36,123)
Bagasara (35,800)
Bavla (34,743)
Mahemdavad (34,651)
Gariadhar (34,370)
Idar (33,297)
Dhandhuka (33,284)
Vallabh Vidhyanagar (32,952)
Karamsad (32,625)
Un (32,390)
Joshipura (32,384)
Mansa (31,445)
Manavadar (31,036)
Ramol (31,013)
Salaya (30,303)
Gadhada (30,126)
Tarsali (30,079)
Karjan (29,668)
Talaja (29,491)
Khedbrahma (28,770)
Pardi (28,425)
Zalod (28,255)
Jafrabad (28,245)
Vadnagar (28,200)
Kalavad (27,993)
Vijapur (27,934)
Dungra (27,616)
Vastrapur (27,521)
Halvad (27,392)
Ranavav (27,255)
Kheda (27,066)
Vapi INA (26,853)
Dakor (26,785)
Dhrol (26,598)
Chhaprabhatha (26,365)
Sarkhej-Okaf (25,999)

1,045
1,075
1,082
1,085
1,090
1,093
1,105
1,130
1,133
1,147
1,174
1,176
1,186
1,201
1,208
1,209
1,239
1,254
1,255
1,279
1,286
1,287
1,301
1,307
1,337
1,350
1,354
1,355
1,358
1,371
1,375
1,384
1,390
1,402
1,407
1,417
1,432
1,437
1,449
1,459
1,486

0.040
0.039
0.038
0.038
0.038
0.038
0.038
0.037
0.036
0.036
0.035
0.035
0.035
0.034
0.034
0.034
0.033
0.033
0.033
0.032
0.032
0.032
0.031
0.031
0.030
0.030
0.030
0.030
0.030
0.029
0.029
0.029
0.029
0.029
0.029
0.028
0.028
0.028
0.028
0.028
0.027

0.19
0.19
0.19
0.19
0.19
0.19
0.19
0.18
0.18
0.18
0.17
0.17
0.17
0.17
0.17
0.17
0.16
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.13

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

74

City (population)

Gujarat - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Chhota Udaipur (25,887)


Tharad (25,666)
Jam Jodhpur (25,509)
Songadh (25,255)
Prantij (25,120)
Dhanera (24,982)
Umbergaon (24,379)
Chorvad (23,870)
Motera (23,818)
Abrama (23,689)
Lathi (23,609)
Parvat (23,305)
Kheralu (22,684)
Dharampur (22,447)
Anklav (22,304)
Bhanvad (22,196)
Devgadbaria (21,623)
Okha port (21,225)
Bedi (21,139)
Alang (20,793)
Ode (20,782)
Harij (20,708)
Bhayavadar (20,548)
Makarba (20,372)
Visavadar (20,325)
Boriavi (20,114)
Sikka (19,932)
Mogravadi (19,730)
Talod (19,676)
Aadityana (19,412)
Kutiyana (19,266)
Chalala (19,049)
Surajkaradi (18,912)
Lambha (18,835)
Damnagar (18,823)
Anklesvar INA (18,343)
Jalalpore (18,296)
Chala (18,293)
Freelandgunj (18,113)
Vanthali (17,862)
Gandevi (17,842)

1,488
1,506
1,513
1,534
1,540
1,547
1,579
1,611
1,616
1,624
1,631
1,657
1,696
1,717
1,729
1,736
1,776
1,806
1,809
1,836
1,838
1,848
1,865
1,876
1,881
1,907
1,927
1,947
1,951
1,978
1,994
2,022
2,041
2,047
2,049
2,096
2,103
2,104
2,125
2,167
2,172

0.027
0.027
0.027
0.027
0.026
0.026
0.026
0.025
0.025
0.025
0.025
0.025
0.024
0.024
0.023
0.023
0.023
0.022
0.022
0.022
0.022
0.022
0.022
0.021
0.021
0.021
0.021
0.021
0.021
0.020
0.020
0.020
0.020
0.020
0.020
0.019
0.019
0.019
0.019
0.019
0.019

0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.09
0.09
0.09
0.09
0.09

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

75

City (population)

Gujarat - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Chanasma (17,815)
Santrampur (17,772)
Mahudha (17,771)
Bantwa (17,136)
Aarambhada (16,901)
Kadodara (16,689)
Ahmedabad Cantonment (16,569)
Gota (15,583)
Ambaji (15,431)
Mithapur (15,269)
Kosamba (15,257)
Andada (15,210)
Utran (14,521)
Sayan (14,478)
Chalthan (14,354)
Kevadiya (14,308)
Bopal (13,718)
Chanod (13,467)
Sachin (13,371)
Kanodar (12,532)
Ranoli (12,452)
Kharaghoda (12,306)
Palej (12,244)
Ukai (12,228)
Ghogha (12,218)
Parnera (12,065)
Bodeli (11,818)
Meghraj (11,139)
Singarva (11,131)
Adalaj (11,007)
Mahuvar (10,941)
Vartej (10,927)
Digvijaygram (10,732)
Maktampur (10,411)
Paddhari (10,389)
Bajva (10,268)
Devsar (9,988)
Nanakvada (9,391)
Ichchhapor (9,337)
Dhola (9,064)
Karachiya (8,707)
Nandej (8,603)

2,178
2,185
2,186
2,263
2,296
2,320
2,344
2,481
2,505
2,516
2,518
2,526
2,629
2,636
2,654
2,662
2,756
2,794
2,807
2,949
2,960
2,996
3,003
3,007
3,010
3,031
3,073
3,194
3,196
3,217
3,234
3,238
3,277
3,352
3,358
3,375
3,445
3,585
3,598
3,662
3,739
3,765

0.019
0.019
0.019
0.018
0.018
0.018
0.017
0.016
0.016
0.016
0.016
0.016
0.015
0.015
0.015
0.015
0.014
0.014
0.014
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011
0.010
0.010
0.010
0.009
0.009

0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.07
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.04

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

76

City (population)

Gujarat - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Petro Chemical Complex INA (8,262)


Nandesari (8,175)
Katpar (7,932)
Chikhli (7,830)
Aambaliyasan (7,586)
Limla (7,457)
Malpur (7,331)
Atul (6,032)
Aantaliya (5,618)
Jawaharnagar (5,255)
Vadia (5,044)
Chilod (5,019)
Vitthal Udyognagar INA (4,621)
Umbergaon INA (3,964)
Sachin INA (3,708)
GSFC Complex INA (3,419)
Nandesari INA (3,170)
Hajira INA (2,407)
Chhatral INA (1,891)
Vaghodia INA (1,082)
Valsad INA (1,002)
Others (2,141)
Total

3,869
3,893
3,948
3,982
4,045
4,072
4,099
4,405
4,506
4,586
4,638
4,642
4,713
4,843
4,873
4,903
4,928
4,978
5,002
5,020
5,022
30,000

0.009
0.009
0.008
0.008
0.008
0.008
0.008
0.006
0.006
0.006
0.005
0.005
0.005
0.004
0.004
0.004
0.003
0.003
0.002
0.001
0.001
0.002
20.293

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
8.23

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

14.3

CITIES SORTED BY DISTRICT - GUJARAT

City by District - Gujarat: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Nandej (Ahmadabad; 8,603)


Bopal (Ahmadabad; 13,718)
Thaltej (Ahmadabad; 48,086)
Singarva (Ahmadabad; 11,131)
Chandlodiya (Ahmadabad; 63,217)
Sarkhej-Okaf (Ahmadabad; 25,999)
Sanand (Ahmadabad; 36,429)
Ramol (Ahmadabad; 31,013)
Bavla (Ahmadabad; 34,743)
Dholka (Ahmadabad; 60,579)
Ranip (Ahmadabad; 98,621)
Ghatlodiya (Ahmadabad; 119,665)
Gota (Ahmadabad; 15,583)

3,765
2,756
793
3,196
596
1,486
1,085
1,255
1,130
627
357
288
2,481

0.009
0.014
0.051
0.012
0.067
0.027
0.038
0.033
0.037
0.064
0.104
0.126
0.016

0.04
0.07
0.25
0.06
0.33
0.13
0.19
0.16
0.18
0.31
0.51
0.62
0.08

0.00
0.01
0.02
0.00
0.03
0.01
0.02
0.01
0.01
0.03
0.04
0.05
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

77

City by District - Gujarat: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Memnagar (Ahmadabad; 41,995)


Makarba (Ahmadabad; 20,372)
Jodhpur (Ahmadabad; 49,980)
Kali (Ahmadabad; 38,541)
Lambha (Ahmadabad; 18,835)
Dhandhuka (Ahmadabad; 33,284)
Vastral (Ahmadabad; 47,214)
Vastrapur (Ahmadabad; 27,521)
Viramgam (Ahmadabad; 59,794)
Vejalpur (Ahmadabad; 127,599)
Ahmedabad Cantonment (Ahmadabad; 16,569)
Ahmedabad (Ahmadabad; 3,958,866)
Damnagar (Amreli; 18,823)
Rajula (Amreli; 36,480)
Bagasara (Amreli; 35,800)
Jafrabad (Amreli; 28,245)
Chalala (Amreli; 19,049)
Lathi (Amreli; 23,609)
Savarkundla (Amreli; 82,993)
Amreli (Amreli; 101,628)
Ode (Anand; 20,782)
Vitthal Udyognagar INA (Anand; 4,621)
Vallabh Vidhyanagar (Anand; 32,952)
Khambhat (Anand; 90,587)
Petlad (Anand; 57,607)
Umreth (Anand; 36,253)
Borsad (Anand; 63,674)
Boriavi (Anand; 20,114)
Anand (Anand; 146,921)
Anklav (Anand; 22,304)
Karamsad (Anand; 32,625)
Deesa (Banas Kantha; 93,854)
Tharad (Banas Kantha; 25,666)
Dhanera (Banas Kantha; 24,982)
Ambaji (Banas Kantha; 15,431)
Palanpur (Banas Kantha; 124,309)
Kanodar (Banas Kantha; 12,532)
Anklesvar (Bharuch; 76,525)
Anklesvar INA (Bharuch; 18,343)
Andada (Bharuch; 15,210)
Maktampur (Bharuch; 10,411)

920
1,876
760
1,018
2,047
1,176
809
1,390
640
268
2,344
3
2,049
1,082
1,105
1,355
2,022
1,631
436
347
1,838
4,713
1,186
398
675
1,090
592
1,907
221
1,729
1,201
381
1,506
1,547
2,505
274
2,949
482
2,096
2,526
3,352

0.044
0.021
0.053
0.041
0.020
0.035
0.050
0.029
0.063
0.134
0.017
4.167
0.020
0.038
0.038
0.030
0.020
0.025
0.087
0.107
0.022
0.005
0.035
0.095
0.061
0.038
0.067
0.021
0.155
0.023
0.034
0.099
0.027
0.026
0.016
0.131
0.013
0.081
0.019
0.016
0.011

0.22
0.11
0.26
0.20
0.10
0.17
0.24
0.14
0.31
0.66
0.09
20.53
0.10
0.19
0.19
0.15
0.10
0.12
0.43
0.53
0.11
0.02
0.17
0.47
0.30
0.19
0.33
0.10
0.76
0.12
0.17
0.49
0.13
0.13
0.08
0.64
0.06
0.40
0.10
0.08
0.05

0.02
0.01
0.02
0.02
0.01
0.01
0.02
0.01
0.03
0.05
0.01
1.69
0.01
0.02
0.02
0.01
0.01
0.01
0.04
0.04
0.01
0.00
0.01
0.04
0.02
0.02
0.03
0.01
0.06
0.01
0.01
0.04
0.01
0.01
0.01
0.05
0.01
0.03
0.01
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

78

City by District - Gujarat: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Jambusar (Bharuch; 43,662)


Palej (Bharuch; 12,244)
Bharuch (Bharuch; 167,112)
Gariadhar (Bhavnagar; 34,370)
Dhola (Bhavnagar; 9,064)
Ghogha (Bhavnagar; 12,218)
Alang (Bhavnagar; 20,793)
Palitana (Bhavnagar; 58,486)
Gadhada (Bhavnagar; 30,126)
Mahuva (Bhavnagar; 79,544)
Katpar (Bhavnagar; 7,932)
Vartej (Bhavnagar; 10,927)
Bhavnagar (Bhavnagar; 575,421)
Sihor (Bhavnagar; 52,865)
Talaja (Bhavnagar; 29,491)
Botad (Bhavnagar; 112,683)
Freelandgunj (Dohad; 18,113)
Zalod (Dohad; 28,255)
Dohad (Dohad; 89,175)
Devgadbaria (Dohad; 21,623)
Motera (Gandhinagar; 23,818)
Gandhinagar (Gandhinagar; 220,605)
Kalol (Gandhinagar; 112,640)
Chilod (Gandhinagar; 5,019)
Mansa (Gandhinagar; 31,445)
Adalaj (Gandhinagar; 11,007)
Chandkheda (Gandhinagar; 62,476)
Chhatral INA (Gandhinagar; 1,891)
Dahegam (Gandhinagar; 42,888)
Mithapur (Jamnagar; 15,269)
Kalavad (Jamnagar; 27,993)
Aarambhada (Jamnagar; 16,901)
Jamnagar (Jamnagar; 504,221)
Jam Jodhpur (Jamnagar; 25,509)
Dhrol (Jamnagar; 26,598)
Bhanvad (Jamnagar; 22,196)
NavagamGhed (Jamnagar; 44,464)
Salaya (Jamnagar; 30,303)
Bedi (Jamnagar; 21,139)
Surajkaradi (Jamnagar; 18,912)
Khambhalia (Jamnagar; 41,059)

880
3,003
195
1,147
3,662
3,010
1,836
663
1,286
461
3,948
3,238
52
731
1,307
309
2,125
1,354
402
1,776
1,616
143
310
4,642
1,239
3,217
606
5,002
902
2,516
1,371
2,296
62
1,513
1,449
1,736
858
1,279
1,809
2,041
942

0.046
0.013
0.176
0.036
0.010
0.013
0.022
0.062
0.032
0.084
0.008
0.012
0.606
0.056
0.031
0.119
0.019
0.030
0.094
0.023
0.025
0.232
0.119
0.005
0.033
0.012
0.066
0.002
0.045
0.016
0.029
0.018
0.531
0.027
0.028
0.023
0.047
0.032
0.022
0.020
0.043

0.23
0.06
0.87
0.18
0.05
0.06
0.11
0.30
0.16
0.41
0.04
0.06
2.98
0.27
0.15
0.58
0.09
0.15
0.46
0.11
0.12
1.14
0.58
0.03
0.16
0.06
0.32
0.01
0.22
0.08
0.15
0.09
2.62
0.13
0.14
0.12
0.23
0.16
0.11
0.10
0.21

0.02
0.01
0.07
0.01
0.00
0.01
0.01
0.02
0.01
0.03
0.00
0.00
0.25
0.02
0.01
0.05
0.01
0.01
0.04
0.01
0.01
0.09
0.05
0.00
0.01
0.00
0.03
0.00
0.02
0.01
0.01
0.01
0.22
0.01
0.01
0.01
0.02
0.01
0.01
0.01
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

79

City by District - Gujarat: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Sikka (Jamnagar; 19,932)


Digvijaygram (Jamnagar; 10,732)
Dwarka (Jamnagar; 37,855)
Okha port (Jamnagar; 21,225)
Una (Junagadh; 57,727)
Bantwa (Junagadh; 17,136)
Keshod (Junagadh; 71,233)
Vanthali (Junagadh; 17,862)
Kodinar (Junagadh; 36,720)
Veraval (Junagadh; 159,022)
Joshipura (Junagadh; 32,384)
Chorvad (Junagadh; 23,870)
Manavadar (Junagadh; 31,036)
Mangrol (Junagadh; 62,045)
Visavadar (Junagadh; 20,325)
Junagadh (Junagadh; 189,968)
Chaklasi (Kheda; 40,588)
Kapadvanj (Kheda; 49,462)
Dakor (Kheda; 26,785)
Balasinor (Kheda; 37,956)
Mahemdavad (Kheda; 34,651)
Nadiad (Kheda; 217,123)
Mahudha (Kheda; 17,771)
Kheda (Kheda; 27,066)
Unjha (Mahesana; 60,664)
Aambaliyasan (Mahesana; 7,586)
Visnagar (Mahesana; 74,131)
Kheralu (Mahesana; 22,684)
Vijapur (Mahesana; 27,934)
Vadnagar (Mahesana; 28,200)
Kadi (Mahesana; 63,336)
Mahesana (Mahesana; 111,475)
Kevadiya (Narmada; 14,308)
Vadia (Narmada; 5,044)
Rajpipla (Narmada; 39,329)
Navsari (Navsari; 150,916)
Gandevi (Navsari; 17,842)
Chikhli (Navsari; 7,830)
Mahuvar (Navsari; 10,941)
Jalalpore (Navsari; 18,296)
Bilimora (Navsari; 57,532)

1,927
3,277
1,037
1,806
672
2,263
523
2,167
1,075
207
1,209
1,611
1,254
613
1,881
164
957
769
1,437
1,034
1,133
144
2,186
1,417
625
4,045
492
1,696
1,375
1,358
594
314
2,662
4,638
994
215
2,172
3,982
3,234
2,103
676

0.021
0.011
0.040
0.022
0.061
0.018
0.075
0.019
0.039
0.167
0.034
0.025
0.033
0.065
0.021
0.200
0.043
0.052
0.028
0.040
0.036
0.229
0.019
0.028
0.064
0.008
0.078
0.024
0.029
0.030
0.067
0.117
0.015
0.005
0.041
0.159
0.019
0.008
0.012
0.019
0.061

0.10
0.06
0.20
0.11
0.30
0.09
0.37
0.09
0.19
0.82
0.17
0.12
0.16
0.32
0.11
0.99
0.21
0.26
0.14
0.20
0.18
1.13
0.09
0.14
0.31
0.04
0.38
0.12
0.14
0.15
0.33
0.58
0.07
0.03
0.20
0.78
0.09
0.04
0.06
0.09
0.30

0.01
0.00
0.02
0.01
0.02
0.01
0.03
0.01
0.02
0.07
0.01
0.01
0.01
0.03
0.01
0.08
0.02
0.02
0.01
0.02
0.01
0.09
0.01
0.01
0.03
0.00
0.03
0.01
0.01
0.01
0.03
0.05
0.01
0.00
0.02
0.06
0.01
0.00
0.00
0.01
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

80

City by District - Gujarat: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Vijalpor (Navsari; 60,714)


Aantaliya (Navsari; 5,618)
Devsar (Navsari; 9,988)
Godhra (Panch Mahals; 137,225)
Santrampur (Panch Mahals; 17,772)
Halol (Panch Mahals; 46,294)
Lunawada (Panch Mahals; 37,592)
Radhanpur (Patan; 36,123)
Patan (Patan; 126,173)
Sidhpur (Patan; 60,341)
Chanasma (Patan; 17,815)
Harij (Patan; 20,708)
Chhaya (Porbandar; 43,385)
Porbandar (Porbandar; 149,873)
Aadityana (Porbandar; 19,412)
Kutiyana (Porbandar; 19,266)
Ranavav (Porbandar; 27,255)
Upleta (Rajkot; 62,323)
Bhayavadar (Rajkot; 20,548)
Paddhari (Rajkot; 10,389)
Jetpur Navagadh (Rajkot; 117,471)
Rajkot (Rajkot; 1,088,595)
Dhoraji (Rajkot; 91,002)
Gondal (Rajkot; 108,101)
Jasdan (Rajkot; 43,966)
Modasa (Sabar Kantha; 60,876)
Prantij (Sabar Kantha; 25,120)
Malpur (Sabar Kantha; 7,331)
Meghraj (Sabar Kantha; 11,139)
Himatnagar (Sabar Kantha; 65,618)
Khedbrahma (Sabar Kantha; 28,770)
Idar (Sabar Kantha; 33,297)
Talod (Sabar Kantha; 19,676)
Vyara (Surat; 40,782)
Chhaprabhatha (Surat; 26,365)
Hajira INA (Surat; 2,407)
Sayan (Surat; 14,478)
Kosamba (Surat; 15,257)
Bardoli (Surat; 58,519)
Chalthan (Surat; 14,354)
Limla (Surat; 7,457)
Un (Surat; 32,390)

624
4,506
3,445
238
2,185
823
1,045
1,093
270
632
2,178
1,848
889
218
1,978
1,994
1,407
608
1,865
3,358
298
19
397
319
868
623
1,540
4,099
3,194
572
1,337
1,174
1,951
951
1,459
4,978
2,636
2,518
661
2,654
4,072
1,208

0.064
0.006
0.011
0.144
0.019
0.049
0.040
0.038
0.133
0.064
0.019
0.022
0.046
0.158
0.020
0.020
0.029
0.066
0.022
0.011
0.124
1.146
0.096
0.114
0.046
0.064
0.026
0.008
0.012
0.069
0.030
0.035
0.021
0.043
0.028
0.003
0.015
0.016
0.062
0.015
0.008
0.034

0.31
0.03
0.05
0.71
0.09
0.24
0.19
0.19
0.65
0.31
0.09
0.11
0.23
0.78
0.10
0.10
0.14
0.32
0.11
0.05
0.61
5.65
0.47
0.56
0.23
0.32
0.13
0.04
0.06
0.34
0.15
0.17
0.10
0.21
0.14
0.01
0.08
0.08
0.30
0.07
0.04
0.17

0.03
0.00
0.00
0.06
0.01
0.02
0.02
0.02
0.05
0.03
0.01
0.01
0.02
0.06
0.01
0.01
0.01
0.03
0.01
0.00
0.05
0.46
0.04
0.05
0.02
0.03
0.01
0.00
0.00
0.03
0.01
0.01
0.01
0.02
0.01
0.00
0.01
0.01
0.02
0.01
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

81

City by District - Gujarat: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Ukai (Surat; 12,228)


Songadh (Surat; 25,255)
Surat (Surat; 2,740,838)
Kadodara (Surat; 16,689)
Utran (Surat; 14,521)
Sachin INA (Surat; 3,708)
Parvat (Surat; 23,305)
Sachin (Surat; 13,371)
Ichchhapor (Surat; 9,337)
Surendranagar Dudhrej (Surendranagar; 176,151)
Limbdi (Surendranagar; 45,122)
Thangadh (Surendranagar; 41,529)
Dhrangadhra (Surendranagar; 79,567)
Halvad (Surendranagar; 27,392)
Kharaghoda (Surendranagar; 12,306)
Wadhwan (Surendranagar; 69,528)
Karachiya (Vadodara; 8,707)
Chhota Udaipur (Vadodara; 25,887)
Vadodara (Vadodara; 1,470,807)
Karjan (Vadodara; 29,668)
GSFC Complex INA (Vadodara; 3,419)
Bajva (Vadodara; 10,268)
Nandesari (Vadodara; 8,175)
Jawaharnagar (Vadodara; 5,255)
Padra (Vadodara; 40,454)
Vaghodia INA (Vadodara; 1,082)
Dabhoi (Vadodara; 61,860)
Bodeli (Vadodara; 11,818)
Ranoli (Vadodara; 12,452)
Tarsali (Vadodara; 30,079)
Petro Chemical Complex INA (Vadodara; 8,262)
Nandesari INA (Vadodara; 3,170)
Valsad (Valsad; 77,508)
Chanod (Valsad; 13,467)
Abrama (Valsad; 23,689)
Mogravadi (Valsad; 19,730)
Dharampur (Valsad; 22,447)
Chala (Valsad; 18,293)
Vapi INA (Valsad; 26,853)
Valsad INA (Valsad; 1,002)
Dungra (Valsad; 27,616)
Nanakvada (Valsad; 9,391)

3,007
1,534
8
2,320
2,629
4,873
1,657
2,807
3,598
177
845
931
459
1,402
2,996
538
3,739
1,488
14
1,301
4,903
3,375
3,893
4,586
961
5,020
615
3,073
2,960
1,287
3,869
4,928
471
2,794
1,624
1,947
1,717
2,104
1,432
5,022
1,384
3,585

0.013
0.027
2.885
0.018
0.015
0.004
0.025
0.014
0.010
0.185
0.047
0.044
0.084
0.029
0.013
0.073
0.009
0.027
1.548
0.031
0.004
0.011
0.009
0.006
0.043
0.001
0.065
0.012
0.013
0.032
0.009
0.003
0.082
0.014
0.025
0.021
0.024
0.019
0.028
0.001
0.029
0.010

0.06
0.13
14.22
0.09
0.08
0.02
0.12
0.07
0.05
0.91
0.23
0.22
0.41
0.14
0.06
0.36
0.05
0.13
7.63
0.15
0.02
0.05
0.04
0.03
0.21
0.01
0.32
0.06
0.06
0.16
0.04
0.02
0.40
0.07
0.12
0.10
0.12
0.09
0.14
0.01
0.14
0.05

0.01
0.01
1.17
0.01
0.01
0.00
0.01
0.01
0.00
0.08
0.02
0.02
0.03
0.01
0.01
0.03
0.00
0.01
0.63
0.01
0.00
0.00
0.00
0.00
0.02
0.00
0.03
0.01
0.01
0.01
0.00
0.00
0.03
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Gujarat

82

City by District - Gujarat: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Atul (Valsad; 6,032)


Parnera (Valsad; 12,065)
Pardi (Valsad; 28,425)
Umbergaon (Valsad; 24,379)
Umbergaon INA (Valsad; 3,964)
Vapi (Valsad; 80,402)
Others (N/A; 2,141)
Total

4,405
3,031
1,350
1,579
4,843
450
30,000

0.006
0.013
0.030
0.026
0.004
0.085
0.002
20.293

0.03
0.06
0.15
0.13
0.02
0.42
0.01
100.00

0.00
0.01
0.01
0.01
0.00
0.03
0.00
8.23

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Haryana

83

15 HARYANA
15.1
Year

LATENT DEMAND BY YEAR - HARYANA


The Latent Demand for Stick and Solid Deodorants in Haryana: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

6.001
6.304
6.622
6.956
7.304
7.657
8.025
8.410
8.814
9.238
9.681

3.10
3.10
3.10
3.10
3.11
3.11
3.11
3.11
3.10
3.10
3.10

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Haryana - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Haryana: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Haryana

15.2

84

CITIES SORTED BY RANK - HARYANA

City (population)

Haryana - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Faridabad (1,216,311)
Rohtak (330,627)
Panipat (301,679)
Hisar (296,082)
Sonipat (249,277)
Karnal (242,662)
Yamunanagar (218,579)
Gurgaon (200,080)
Bhiwani (195,333)
Sirsa (184,616)
Panchkula Urban Estate (162,553)
Ambala (160,512)
Jind (156,900)
Thanesar (138,434)
Bahadurgarh (138,165)
Kaithal (135,152)
Ambala Sadar (122,646)
Jagadhri (116,791)
Rewari (116,383)
Palwal (115,901)
Hansi (87,311)
Narnaul (71,586)
Ambala Cantt. (71,049)
Fatehabad (69,017)
Mandi Dabwali (62,041)
Tohana (59,396)
Narwana (58,406)
Gohana (55,937)
Charkhi Dadri (51,757)
Jhajjar (44,969)
Hodal (44,164)
Shahbad (42,808)
Panipt Taraf Makhdum Zadgan (40,525)
Pehowa (38,677)
Barwala (38,196)
Ellenabad (37,800)
Cheeka (37,039)
Panipat Taraf Ansar (35,976)
Kalka (35,610)
Gharaunda (34,794)

16
85
96
100
112
116
138
148
150
160
188
194
199
224
225
230
264
282
283
284
394
488
491
509
580
609
620
659
715
810
825
850
911
960
970
987
1,011
1,042
1,056
1,084

1.341
0.364
0.333
0.326
0.275
0.267
0.241
0.221
0.215
0.203
0.179
0.177
0.173
0.153
0.152
0.149
0.135
0.129
0.128
0.128
0.096
0.079
0.078
0.076
0.068
0.065
0.064
0.062
0.057
0.050
0.049
0.047
0.045
0.043
0.042
0.042
0.041
0.040
0.039
0.038

17.51
4.76
4.34
4.26
3.59
3.49
3.15
2.88
2.81
2.66
2.34
2.31
2.26
1.99
1.99
1.95
1.77
1.68
1.68
1.67
1.26
1.03
1.02
0.99
0.89
0.85
0.84
0.81
0.74
0.65
0.64
0.62
0.58
0.56
0.55
0.54
0.53
0.52
0.51
0.50

0.54
0.15
0.13
0.13
0.11
0.11
0.10
0.09
0.09
0.08
0.07
0.07
0.07
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Haryana

85

City (population)

Haryana - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Samalkha (34,422)
Ganaur (33,441)
Sohna (31,787)
Safidon (31,754)
Pinjore (29,397)
Kalan Wali (29,002)
Mahendragarh (27,644)
Ratia (27,464)
Assandh (26,179)
Ladwa (25,870)
Taraori (25,601)
Babiyal (24,961)
Rania (24,163)
Dharuhera (21,779)
Panipat Taraf Rajputan (21,682)
Kharkhoda (21,627)
Naraingarh (20,994)
Maham (20,944)
Ferozepur Jhirka (20,466)
Bawani Khera (20,105)
Taoru (19,861)
Gurgaon Rural (19,715)
Haileymandi (19,683)
Pundri (19,625)
Kalanaur (19,423)
Kalayat (19,308)
Nilokheri (18,908)
Beri (18,615)
Pataudi (18,521)
Siwani (18,273)
Sasauli (18,162)
Narnaund (17,425)
Kansepur (17,228)
Indri (16,735)
Uchana (16,256)
Julana (15,727)
Sadaura (15,197)
Punahana (15,193)
Bawal (13,854)
Radaur (13,532)
Loharu (13,168)

1,097
1,123
1,175
1,178
1,261
1,277
1,330
1,339
1,398
1,415
1,436
1,474
1,530
1,686
1,694
1,702
1,752
1,757
1,793
1,817
1,835
1,850
1,856
1,864
1,880
1,892
1,942
1,972
1,981
2,010
2,028
2,108
2,134
2,216
2,277
2,356
2,440
2,441
2,631
2,681
2,743

0.038
0.037
0.035
0.035
0.032
0.032
0.030
0.030
0.029
0.029
0.028
0.028
0.027
0.024
0.024
0.024
0.023
0.023
0.023
0.022
0.022
0.022
0.022
0.022
0.021
0.021
0.021
0.021
0.020
0.020
0.020
0.019
0.019
0.018
0.018
0.017
0.017
0.017
0.015
0.015
0.015

0.50
0.48
0.46
0.46
0.42
0.42
0.40
0.40
0.38
0.37
0.37
0.36
0.35
0.31
0.31
0.31
0.30
0.30
0.29
0.29
0.29
0.28
0.28
0.28
0.28
0.28
0.27
0.27
0.27
0.26
0.26
0.25
0.25
0.24
0.23
0.23
0.22
0.22
0.20
0.19
0.19

0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Haryana

86

City (population)

Haryana - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Tosham (12,995)
Nuh (12,726)
Uklanamandi (12,608)
Hathin (12,582)
Dundahera (12,267)
Uncha Siwana (12,231)
Sukhrali (11,972)
Kanina (11,755)
Buria (11,332)
Chhachhrauli (11,206)
Bilaspur (11,091)
Kardhan (11,044)
Farrukhnagar (10,976)
Hassanpur (10,479)
Farakhpur (10,074)
Mustafabad (9,815)
Asan Khurd (9,297)
Ladrawan (9,231)
Nagai Chaudhry (8,495)
Raipur Rani (8,102)
Jakhal Mandi (7,944)
Tilpat (7,352)
Ateli (6,538)
Sankhol (5,970)
Total

2,768
2,818
2,838
2,841
2,900
2,906
2,948
2,994
3,064
3,092
3,108
3,117
3,131
3,225
3,323
3,372
3,503
3,528
3,697
3,799
3,847
4,021
4,214
4,362

0.014
0.014
0.014
0.014
0.014
0.013
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.010
0.010
0.009
0.009
0.009
0.008
0.007
0.007
7.657

0.19
0.18
0.18
0.18
0.18
0.18
0.17
0.17
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.14
0.13
0.13
0.12
0.12
0.11
0.11
0.09
0.09
100.00

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
3.11

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

15.3

CITIES SORTED BY DISTRICT - HARYANA

City by District - Haryana: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Ambala Cantt. (Ambala; 71,049)


Kardhan (Ambala; 11,044)
Ambala (Ambala; 160,512)
Ambala Sadar (Ambala; 122,646)
Babiyal (Ambala; 24,961)
Naraingarh (Ambala; 20,994)
Siwani (Bhiwani; 18,273)
Tosham (Bhiwani; 12,995)
Charkhi Dadri (Bhiwani; 51,757)
Loharu (Bhiwani; 13,168)
Bhiwani (Bhiwani; 195,333)

491
3,117
194
264
1,474
1,752
2,010
2,768
715
2,743
150

0.078
0.012
0.177
0.135
0.028
0.023
0.020
0.014
0.057
0.015
0.215

1.02
0.16
2.31
1.77
0.36
0.30
0.26
0.19
0.74
0.19
2.81

0.03
0.00
0.07
0.05
0.01
0.01
0.01
0.01
0.02
0.01
0.09

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Haryana

87

City by District - Haryana: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Bawani Khera (Bhiwani; 20,105)


Faridabad (Faridabad; 1,216,311)
Palwal (Faridabad; 115,901)
Hathin (Faridabad; 12,582)
Hodal (Faridabad; 44,164)
Tilpat (Faridabad; 7,352)
Hassanpur (Faridabad; 10,479)
Fatehabad (Fatehabad; 69,017)
Jakhal Mandi (Fatehabad; 7,944)
Ratia (Fatehabad; 27,464)
Tohana (Fatehabad; 59,396)
Ferozepur Jhirka (Gurgaon; 20,466)
Nuh (Gurgaon; 12,726)
Haileymandi (Gurgaon; 19,683)
Gurgaon Rural (Gurgaon; 19,715)
Gurgaon (Gurgaon; 200,080)
Pataudi (Gurgaon; 18,521)
Sohna (Gurgaon; 31,787)
Taoru (Gurgaon; 19,861)
Farrukhnagar (Gurgaon; 10,976)
Sukhrali (Gurgaon; 11,972)
Dundahera (Gurgaon; 12,267)
Punahana (Gurgaon; 15,193)
Uklanamandi (Hisar; 12,608)
Hisar (Hisar; 296,082)
Narnaund (Hisar; 17,425)
Barwala (Hisar; 38,196)
Hansi (Hisar; 87,311)
Ladrawan (Jhajjar; 9,231)
Bahadurgarh (Jhajjar; 138,165)
Jhajjar (Jhajjar; 44,969)
Sankhol (Jhajjar; 5,970)
Beri (Jhajjar; 18,615)
Safidon (Jind; 31,754)
Narwana (Jind; 58,406)
Jind (Jind; 156,900)
Julana (Jind; 15,727)
Uchana (Jind; 16,256)
Pundri (Kaithal; 19,625)
Cheeka (Kaithal; 37,039)
Kaithal (Kaithal; 135,152)

1,817
16
284
2,841
825
4,021
3,225
509
3,847
1,339
609
1,793
2,818
1,856
1,850
148
1,981
1,175
1,835
3,131
2,948
2,900
2,441
2,838
100
2,108
970
394
3,528
225
810
4,362
1,972
1,178
620
199
2,356
2,277
1,864
1,011
230

0.022
1.341
0.128
0.014
0.049
0.008
0.012
0.076
0.009
0.030
0.065
0.023
0.014
0.022
0.022
0.221
0.020
0.035
0.022
0.012
0.013
0.014
0.017
0.014
0.326
0.019
0.042
0.096
0.010
0.152
0.050
0.007
0.021
0.035
0.064
0.173
0.017
0.018
0.022
0.041
0.149

0.29
17.51
1.67
0.18
0.64
0.11
0.15
0.99
0.11
0.40
0.85
0.29
0.18
0.28
0.28
2.88
0.27
0.46
0.29
0.16
0.17
0.18
0.22
0.18
4.26
0.25
0.55
1.26
0.13
1.99
0.65
0.09
0.27
0.46
0.84
2.26
0.23
0.23
0.28
0.53
1.95

0.01
0.54
0.05
0.01
0.02
0.00
0.00
0.03
0.00
0.01
0.03
0.01
0.01
0.01
0.01
0.09
0.01
0.01
0.01
0.00
0.01
0.01
0.01
0.01
0.13
0.01
0.02
0.04
0.00
0.06
0.02
0.00
0.01
0.01
0.03
0.07
0.01
0.01
0.01
0.02
0.06

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Haryana

88

City by District - Haryana: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kalayat (Kaithal; 19,308)


Gharaunda (Karnal; 34,794)
Assandh (Karnal; 26,179)
Indri (Karnal; 16,735)
Uncha Siwana (Karnal; 12,231)
Taraori (Karnal; 25,601)
Karnal (Karnal; 242,662)
Nilokheri (Karnal; 18,908)
Ladwa (Kurukshetra; 25,870)
Thanesar (Kurukshetra; 138,434)
Shahbad (Kurukshetra; 42,808)
Pehowa (Kurukshetra; 38,677)
Narnaul (Mahendragarh; 71,586)
Nagai Chaudhry (Mahendragarh; 8,495)
Kanina (Mahendragarh; 11,755)
Mahendragarh (Mahendragarh; 27,644)
Ateli (Mahendragarh; 6,538)
Pinjore (Panchkula; 29,397)
Panchkula Urban Estate (Panchkula; 162,553)
Raipur Rani (Panchkula; 8,102)
Kalka (Panchkula; 35,610)
Panipat (Panipat; 301,679)
Panipat Taraf Ansar (Panipat; 35,976)
Panipat Taraf Rajputan (Panipat; 21,682)
Panipt Taraf Makhdum Zadgan (Panipat; 40,525)
Asan Khurd (Panipat; 9,297)
Samalkha (Panipat; 34,422)
Rewari (Rewari; 116,383)
Bawal (Rewari; 13,854)
Dharuhera (Rewari; 21,779)
Kalanaur (Rohtak; 19,423)
Rohtak (Rohtak; 330,627)
Maham (Rohtak; 20,944)
Rania (Sirsa; 24,163)
Mandi Dabwali (Sirsa; 62,041)
Kalan Wali (Sirsa; 29,002)
Ellenabad (Sirsa; 37,800)
Sirsa (Sirsa; 184,616)
Kharkhoda (Sonipat; 21,627)
Gohana (Sonipat; 55,937)
Ganaur (Sonipat; 33,441)
Sonipat (Sonipat; 249,277)

1,892
1,084
1,398
2,216
2,906
1,436
116
1,942
1,415
224
850
960
488
3,697
2,994
1,330
4,214
1,261
188
3,799
1,056
96
1,042
1,694
911
3,503
1,097
283
2,631
1,686
1,880
85
1,757
1,530
580
1,277
987
160
1,702
659
1,123
112

0.021
0.038
0.029
0.018
0.013
0.028
0.267
0.021
0.029
0.153
0.047
0.043
0.079
0.009
0.013
0.030
0.007
0.032
0.179
0.009
0.039
0.333
0.040
0.024
0.045
0.010
0.038
0.128
0.015
0.024
0.021
0.364
0.023
0.027
0.068
0.032
0.042
0.203
0.024
0.062
0.037
0.275

0.28
0.50
0.38
0.24
0.18
0.37
3.49
0.27
0.37
1.99
0.62
0.56
1.03
0.12
0.17
0.40
0.09
0.42
2.34
0.12
0.51
4.34
0.52
0.31
0.58
0.13
0.50
1.68
0.20
0.31
0.28
4.76
0.30
0.35
0.89
0.42
0.54
2.66
0.31
0.81
0.48
3.59

0.01
0.02
0.01
0.01
0.01
0.01
0.11
0.01
0.01
0.06
0.02
0.02
0.03
0.00
0.01
0.01
0.00
0.01
0.07
0.00
0.02
0.13
0.02
0.01
0.02
0.00
0.02
0.05
0.01
0.01
0.01
0.15
0.01
0.01
0.03
0.01
0.02
0.08
0.01
0.03
0.01
0.11

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Haryana

89

City by District - Haryana: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kansepur (Yamunanagar; 17,228)


Yamunanagar (Yamunanagar; 218,579)
Chhachhrauli (Yamunanagar; 11,206)
Sasauli (Yamunanagar; 18,162)
Sadaura (Yamunanagar; 15,197)
Bilaspur (Yamunanagar; 11,091)
Buria (Yamunanagar; 11,332)
Radaur (Yamunanagar; 13,532)
Mustafabad (Yamunanagar; 9,815)
Farakhpur (Yamunanagar; 10,074)
Jagadhri (Yamunanagar; 116,791)
Total

2,134
138
3,092
2,028
2,440
3,108
3,064
2,681
3,372
3,323
282

0.019
0.241
0.012
0.020
0.017
0.012
0.012
0.015
0.011
0.011
0.129
7.657

0.25
3.15
0.16
0.26
0.22
0.16
0.16
0.19
0.14
0.15
1.68
100.00

0.01
0.10
0.01
0.01
0.01
0.00
0.01
0.01
0.00
0.00
0.05
3.11

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Himachal Pradesh

90

16 HIMACHAL PRADESH
16.1
Year

LATENT DEMAND BY YEAR - HIMACHAL PRADESH


The Latent Demand for Stick and Solid Deodorants in Himachal Pradesh: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

1.432
1.493
1.557
1.623
1.692
1.762
1.834
1.909
1.987
2.068
2.152

0.74
0.73
0.73
0.72
0.72
0.71
0.71
0.70
0.70
0.69
0.69

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Himachal Pradesh - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Himachal Pradesh: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Himachal Pradesh

16.2

91

CITIES SORTED BY RANK - HIMACHAL PRADESH

Himachal Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India

_________________________________________________________________________________________________________

Shimla (154,528)
Solan (37,174)
Mandi (29,195)
Nahan (28,231)
Sundarnagar (26,065)
Baddi (24,557)
Chamba (22,079)
Paonta Sahib (20,747)
Dharmsala (20,690)
Kullu (19,899)
Hamirpur (18,717)
Una (17,283)
Bilaspur (14,194)
Yol (11,709)
Nalagarh (10,254)
Kangra (9,951)
Nurpur (9,832)
Mehatpur Basdehra (9,442)
Parwanoo (9,358)
Santokhgarh (9,026)
Dalhousie (8,064)
Tira Sujanpur (7,693)
Rohru (7,181)
Manali (6,810)
Ghumarwin (6,218)
Sabathu (6,218)
Nagrota Bagwan (6,147)
Rampur (6,145)
Mant Khas (5,696)
Jogindarnagar (5,485)
Kasauli (5,428)
Jawalamukhi (5,360)
Nadaun (4,788)
Dera Gopipur (4,713)
Bhuntar (4,631)
Palampur (4,355)
Theog (4,081)
Sarkaghat (4,028)
Daulatpur (3,644)
Gagret (3,457)

74
370
484
500
555
590
680
718
720
740
784
848
1,072
1,275
1,445
1,494
1,511
1,574
1,584
1,644
1,825
1,922
2,062
2,196
2,405
2,406
2,434
2,436
2,584
2,672
2,691
2,713
2,967
3,004
3,035
3,161
3,309
3,342
3,571
3,684

0.422
0.102
0.080
0.077
0.071
0.067
0.060
0.057
0.057
0.054
0.051
0.047
0.039
0.032
0.028
0.027
0.027
0.026
0.026
0.025
0.022
0.021
0.020
0.019
0.017
0.017
0.017
0.017
0.016
0.015
0.015
0.015
0.013
0.013
0.013
0.012
0.011
0.011
0.010
0.009

23.98
5.77
4.53
4.38
4.04
3.81
3.43
3.22
3.21
3.09
2.90
2.68
2.20
1.82
1.59
1.54
1.53
1.46
1.45
1.40
1.25
1.19
1.11
1.06
0.96
0.96
0.95
0.95
0.88
0.85
0.84
0.83
0.74
0.73
0.72
0.68
0.63
0.63
0.57
0.54

0.17
0.04
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Himachal Pradesh

92

Himachal Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Chuari Khas (3,278)


Arki (3,127)
Dagshai (2,990)
Rajgarh (2,747)
Jutogh (2,627)
Talai (2,185)
Bakloh (1,966)
Seoni (1,662)
Chaupal (1,638)
Bhota (1,600)
Rawalsar (1,488)
Jubbal (1,463)
Banjar (1,372)
Naina Devi (1,262)
Kotkhai (1,248)
Narkanda (774)
Total

3,788
3,909
4,003
4,150
4,223
4,496
4,617
4,769
4,783
4,802
4,855
4,863
4,886
4,918
4,921
4,997

0.009
0.009
0.008
0.008
0.007
0.006
0.005
0.005
0.004
0.004
0.004
0.004
0.004
0.003
0.003
0.002
1.762

0.51
0.49
0.46
0.43
0.41
0.34
0.31
0.26
0.25
0.25
0.23
0.23
0.21
0.20
0.19
0.12
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.71

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

16.3

CITIES SORTED BY DISTRICT - HIMACHAL PRADESH

City by District - Himachal Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Bilaspur (Bilaspur; 14,194)


Ghumarwin (Bilaspur; 6,218)
Talai (Bilaspur; 2,185)
Naina Devi (Bilaspur; 1,262)
Dalhousie (Chamba; 8,064)
Chamba (Chamba; 22,079)
Bakloh (Chamba; 1,966)
Chuari Khas (Chamba; 3,278)
Bhota (Hamirpur; 1,600)
Nadaun (Hamirpur; 4,788)
Tira Sujanpur (Hamirpur; 7,693)
Hamirpur (Hamirpur; 18,717)
Kangra (Kangra; 9,951)
Yol (Kangra; 11,709)
Nurpur (Kangra; 9,832)
Palampur (Kangra; 4,355)
Jawalamukhi (Kangra; 5,360)
Nagrota Bagwan (Kangra; 6,147)
Dera Gopipur (Kangra; 4,713)

1,072
2,405
4,496
4,918
1,825
680
4,617
3,788
4,802
2,967
1,922
784
1,494
1,275
1,511
3,161
2,713
2,434
3,004

0.039
0.017
0.006
0.003
0.022
0.060
0.005
0.009
0.004
0.013
0.021
0.051
0.027
0.032
0.027
0.012
0.015
0.017
0.013

2.20
0.96
0.34
0.20
1.25
3.43
0.31
0.51
0.25
0.74
1.19
2.90
1.54
1.82
1.53
0.68
0.83
0.95
0.73

0.02
0.01
0.00
0.00
0.01
0.02
0.00
0.00
0.00
0.01
0.01
0.02
0.01
0.01
0.01
0.00
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Himachal Pradesh

93

City by District - Himachal Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Mant Khas (Kangra; 5,696)


Dharmsala (Kangra; 20,690)
Kullu (Kullu; 19,899)
Manali (Kullu; 6,810)
Bhuntar (Kullu; 4,631)
Banjar (Kullu; 1,372)
Rawalsar (Mandi; 1,488)
Sundarnagar (Mandi; 26,065)
Sarkaghat (Mandi; 4,028)
Mandi (Mandi; 29,195)
Jogindarnagar (Mandi; 5,485)
Theog (Shimla; 4,081)
Shimla (Shimla; 154,528)
Seoni (Shimla; 1,662)
Chaupal (Shimla; 1,638)
Rohru (Shimla; 7,181)
Rampur (Shimla; 6,145)
Kotkhai (Shimla; 1,248)
Narkanda (Shimla; 774)
Jutogh (Shimla; 2,627)
Jubbal (Shimla; 1,463)
Paonta Sahib (Sirmaur; 20,747)
Nahan (Sirmaur; 28,231)
Rajgarh (Sirmaur; 2,747)
Kasauli (Solan; 5,428)
Sabathu (Solan; 6,218)
Parwanoo (Solan; 9,358)
Arki (Solan; 3,127)
Solan (Solan; 37,174)
Nalagarh (Solan; 10,254)
Baddi (Solan; 24,557)
Dagshai (Solan; 2,990)
Daulatpur (Una; 3,644)
Santokhgarh (Una; 9,026)
Gagret (Una; 3,457)
Mehatpur Basdehra (Una; 9,442)
Una (Una; 17,283)
Total

2,584
720
740
2,196
3,035
4,886
4,855
555
3,342
484
2,672
3,309
74
4,769
4,783
2,062
2,436
4,921
4,997
4,223
4,863
718
500
4,150
2,691
2,406
1,584
3,909
370
1,445
590
4,003
3,571
1,644
3,684
1,574
848

0.016
0.057
0.054
0.019
0.013
0.004
0.004
0.071
0.011
0.080
0.015
0.011
0.422
0.005
0.004
0.020
0.017
0.003
0.002
0.007
0.004
0.057
0.077
0.008
0.015
0.017
0.026
0.009
0.102
0.028
0.067
0.008
0.010
0.025
0.009
0.026
0.047
1.762

0.88
3.21
3.09
1.06
0.72
0.21
0.23
4.04
0.63
4.53
0.85
0.63
23.98
0.26
0.25
1.11
0.95
0.19
0.12
0.41
0.23
3.22
4.38
0.43
0.84
0.96
1.45
0.49
5.77
1.59
3.81
0.46
0.57
1.40
0.54
1.46
2.68
100.00

0.01
0.02
0.02
0.01
0.01
0.00
0.00
0.03
0.00
0.03
0.01
0.00
0.17
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.00
0.02
0.03
0.00
0.01
0.01
0.01
0.00
0.04
0.01
0.03
0.00
0.00
0.01
0.00
0.01
0.02
0.71

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jammu & Kashmir

94

17 JAMMU & KASHMIR


17.1
Year

LATENT DEMAND BY YEAR - JAMMU & KASHMIR


The Latent Demand for Stick and Solid Deodorants in Jammu & Kashmir: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

1.331
1.363
1.395
1.428
1.461
1.495
1.529
1.564
1.600
1.637
1.674

0.69
0.67
0.65
0.64
0.62
0.61
0.59
0.58
0.56
0.55
0.54

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Jammu & Kashmir - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Jammu & Kashmir: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Jammu & Kashmir

17.2

95

CITIES SORTED BY RANK - JAMMU & KASHMIR

Jammu & Kashmir - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India

_________________________________________________________________________________________________________

Srinagar (1,025,765)
Jammu (433,751)
Anantnag (72,710)
Baramula (70,996)
Udhampur (67,895)
Sopore (61,030)
Kathua (45,854)
Bari Brahmana (36,238)
Jammu Cantonment (34,508)
Leh (31,535)
Bandipore (29,473)
Punch (26,869)
Rajauri (23,925)
Samba (22,879)
Bijbehara (22,583)
Duru-Verinag (19,172)
Pampore (19,021)
Badgam (18,261)
Kishtwar (18,117)
Pulwama (17,790)
Kupwara (16,861)
Ganderbal (15,982)
Ranbir Singh Pora (15,546)
Kulgam (15,500)
Badami Bagh (15,447)
Doda (15,186)
Shupiyan (14,208)
Tral (13,304)
Pattan (13,077)
Bhaderwah (12,435)
Akhnoor (12,344)
Sumbal (12,307)
Handwara (12,177)
Kargil (11,398)
Hajan (11,366)
Bishna (10,477)
Arnia (10,381)
Hiranagar (9,031)
Katra (8,675)
Charari Sharief (8,457)

53
124
954
983
1,033
1,154
1,507
1,888
1,988
2,202
2,353
2,549
2,803
2,907
2,928
3,280
3,300
3,388
3,403
3,452
3,575
3,691
3,743
3,748
3,753
3,791
3,942
4,075
4,104
4,186
4,201
4,207
4,225
4,325
4,332
4,447
4,464
4,635
4,666
4,697

0.604
0.255
0.043
0.042
0.040
0.036
0.027
0.021
0.020
0.019
0.017
0.016
0.014
0.013
0.013
0.011
0.011
0.011
0.011
0.010
0.010
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.008
0.007
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.005
0.005
0.005

40.41
17.09
2.86
2.80
2.68
2.40
1.81
1.43
1.36
1.24
1.16
1.06
0.94
0.90
0.89
0.76
0.75
0.72
0.71
0.70
0.66
0.63
0.61
0.61
0.61
0.60
0.56
0.52
0.52
0.49
0.49
0.48
0.48
0.45
0.45
0.41
0.41
0.36
0.34
0.33

0.25
0.10
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jammu & Kashmir

96

Jammu & Kashmir - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Khrew (8,262)
Parole (8,108)
Rehambal (8,012)
Reasi (8,002)
Ramnagar (7,767)
Vijay Pur (7,336)
Mattan (7,298)
Awantipora (7,164)
Khour (7,040)
Pahalgam (6,788)
Bashohli (6,722)
Achabal (6,688)
Beerwah (6,321)
Ramban (6,239)
Uri (6,024)
Talwara (5,851)
Billawar (5,622)
Kukernag (5,568)
Sunderbani (5,338)
Ram Garh (5,204)
Nowshehra (5,060)
Qazigund (4,937)
Magam (4,935)
Gorah Salathian (4,723)
Batote (4,279)
Gho Manhasan (4,251)
Jourian (4,158)
Thanamandi (3,986)
Banihal (3,128)
Chenani (2,475)
Khan Sahib (2,336)
Kunzer (2,179)
Lakhenpur (1,743)
Others (2,068)
Total

4,712
4,726
4,735
4,736
4,766
4,814
4,821
4,835
4,848
4,864
4,867
4,869
4,890
4,896
4,908
4,919
4,931
4,936
4,943
4,951
4,955
4,962
4,963
4,972
4,979
4,980
4,986
4,992
5,007
5,014
5,017
5,019
5,023
30,000

0.005
0.005
0.005
0.005
0.005
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.003
0.003
0.003
0.003
0.003
0.003
0.003
0.003
0.003
0.003
0.003
0.002
0.002
0.002
0.001
0.001
0.001
0.001
0.001
1.495

0.33
0.32
0.32
0.32
0.31
0.29
0.29
0.28
0.28
0.27
0.26
0.26
0.25
0.25
0.24
0.23
0.22
0.22
0.21
0.21
0.20
0.19
0.19
0.19
0.17
0.17
0.16
0.16
0.12
0.10
0.09
0.09
0.07
0.08
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.61

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jammu & Kashmir

17.3

97

CITIES SORTED BY DISTRICT - JAMMU & KASHMIR

City by District - Jammu & Kashmir: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Qazigund (Anantnag; 4,937)


Kukernag (Anantnag; 5,568)
Anantnag (Anantnag; 72,710)
Kulgam (Anantnag; 15,500)
Mattan (Anantnag; 7,298)
Pahalgam (Anantnag; 6,788)
Duru-Verinag (Anantnag; 19,172)
Achabal (Anantnag; 6,688)
Bijbehara (Anantnag; 22,583)
Khan Sahib (Badgam; 2,336)
Magam (Badgam; 4,935)
Charari Sharief (Badgam; 8,457)
Beerwah (Badgam; 6,321)
Badgam (Badgam; 18,261)
Sumbal (Baramula; 12,307)
Uri (Baramula; 6,024)
Kunzer (Baramula; 2,179)
Bandipore (Baramula; 29,473)
Hajan (Baramula; 11,366)
Pattan (Baramula; 13,077)
Sopore (Baramula; 61,030)
Baramula (Baramula; 70,996)
Kishtwar (Doda; 18,117)
Bhaderwah (Doda; 12,435)
Ramban (Doda; 6,239)
Doda (Doda; 15,186)
Batote (Doda; 4,279)
Banihal (Doda; 3,128)
Bishna (Jammu; 10,477)
Gho Manhasan (Jammu; 4,251)
Gorah Salathian (Jammu; 4,723)
Jammu Cantonment (Jammu; 34,508)
Jourian (Jammu; 4,158)
Bari Brahmana (Jammu; 36,238)
Arnia (Jammu; 10,381)
Akhnoor (Jammu; 12,344)
Jammu (Jammu; 433,751)
Vijay Pur (Jammu; 7,336)
Ranbir Singh Pora (Jammu; 15,546)
Samba (Jammu; 22,879)
Ram Garh (Jammu; 5,204)
Khour (Jammu; 7,040)

4,962
4,936
954
3,748
4,821
4,864
3,280
4,869
2,928
5,017
4,963
4,697
4,890
3,388
4,207
4,908
5,019
2,353
4,332
4,104
1,154
983
3,403
4,186
4,896
3,791
4,979
5,007
4,447
4,980
4,972
1,988
4,986
1,888
4,464
4,201
124
4,814
3,743
2,907
4,951
4,848

0.003
0.003
0.043
0.009
0.004
0.004
0.011
0.004
0.013
0.001
0.003
0.005
0.004
0.011
0.007
0.004
0.001
0.017
0.007
0.008
0.036
0.042
0.011
0.007
0.004
0.009
0.003
0.002
0.006
0.003
0.003
0.020
0.002
0.021
0.006
0.007
0.255
0.004
0.009
0.013
0.003
0.004

0.19
0.22
2.86
0.61
0.29
0.27
0.76
0.26
0.89
0.09
0.19
0.33
0.25
0.72
0.48
0.24
0.09
1.16
0.45
0.52
2.40
2.80
0.71
0.49
0.25
0.60
0.17
0.12
0.41
0.17
0.19
1.36
0.16
1.43
0.41
0.49
17.09
0.29
0.61
0.90
0.21
0.28

0.00
0.00
0.02
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.02
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.10
0.00
0.00
0.01
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jammu & Kashmir

98

City by District - Jammu & Kashmir: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kargil (Kargil; 11,398)


Lakhenpur (Kathua; 1,743)
Bashohli (Kathua; 6,722)
Billawar (Kathua; 5,622)
Hiranagar (Kathua; 9,031)
Parole (Kathua; 8,108)
Kathua (Kathua; 45,854)
Handwara (Kupwara; 12,177)
Kupwara (Kupwara; 16,861)
Leh (Leh; 31,535)
Khrew (Pulwama; 8,262)
Shupiyan (Pulwama; 14,208)
Pulwama (Pulwama; 17,790)
Awantipora (Pulwama; 7,164)
Tral (Pulwama; 13,304)
Pampore (Pulwama; 19,021)
Punch (Punch; 26,869)
Sunderbani (Rajauri; 5,338)
Thanamandi (Rajauri; 3,986)
Rajauri (Rajauri; 23,925)
Nowshehra (Rajauri; 5,060)
Srinagar (Srinagar; 1,025,765)
Ganderbal (Srinagar; 15,982)
Badami Bagh (Srinagar; 15,447)
Rehambal (Udhampur; 8,012)
Reasi (Udhampur; 8,002)
Ramnagar (Udhampur; 7,767)
Talwara (Udhampur; 5,851)
Katra (Udhampur; 8,675)
Udhampur (Udhampur; 67,895)
Chenani (Udhampur; 2,475)
Others (N/A; 2,068)
Total

4,325
5,023
4,867
4,931
4,635
4,726
1,507
4,225
3,575
2,202
4,712
3,942
3,452
4,835
4,075
3,300
2,549
4,943
4,992
2,803
4,955
53
3,691
3,753
4,735
4,736
4,766
4,919
4,666
1,033
5,014
30,000

0.007
0.001
0.004
0.003
0.005
0.005
0.027
0.007
0.010
0.019
0.005
0.008
0.010
0.004
0.008
0.011
0.016
0.003
0.002
0.014
0.003
0.604
0.009
0.009
0.005
0.005
0.005
0.003
0.005
0.040
0.001
0.001
1.495

0.45
0.07
0.26
0.22
0.36
0.32
1.81
0.48
0.66
1.24
0.33
0.56
0.70
0.28
0.52
0.75
1.06
0.21
0.16
0.94
0.20
40.41
0.63
0.61
0.32
0.32
0.31
0.23
0.34
2.68
0.10
0.08
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.25
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.02
0.00
0.00
0.61

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jharkhand

99

18 JHARKHAND
18.1
Year

LATENT DEMAND BY YEAR - JHARKHAND


The Latent Demand for Stick and Solid Deodorants in Jharkhand: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

3.075
3.194
3.318
3.446
3.579
3.713
3.852
3.995
4.144
4.299
4.459

1.59
1.57
1.55
1.54
1.52
1.51
1.49
1.48
1.46
1.44
1.43

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Jharkhand - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Jharkhand: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Jharkhand

18.2

100

CITIES SORTED BY RANK - JHARKHAND

Jharkhand - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Ranchi (942,085)
Jamshedpur (634,786)
Bokaro Steel City (438,706)
Dhanbad (221,441)
Mango (184,856)
Hazaribag (141,619)
Adityapur (132,690)
Giridih (109,705)
Deoghar (109,486)
Chas (107,873)
Bhuli (99,705)
Jorapokhar (94,846)
Saunda (94,644)
Phusro (92,892)
Jharia (91,241)
Sahibganj (89,182)
Sindri (85,507)
Ramgarh Cantonment (81,754)
Daltonganj (79,363)
Jhumri Tilaiya (77,290)
Bagbera (74,681)
Chaibasa (70,802)
Tisra (59,597)
Katras (56,964)
Madhupur (52,698)
Lohardaga (51,424)
Jugsalai (51,265)
Gumia (50,676)
Dumka (49,992)
Bhowrah (49,253)
Chatra (46,734)
Gumla (44,285)
Pathardih (43,993)
Chirkunda (43,541)
Chakradharpur (42,685)
Ghatshila (42,126)
Godda (41,188)
Garhwa (40,855)
Bokaro (40,534)
Pakaur (40,083)

63
87
131
293
356
485
527
658
660
673
726
752
753
765
781
802
837
876
912
939
974
1,038
1,228
1,273
1,359
1,394
1,401
1,416
1,440
1,461
1,548
1,625
1,641
1,659
1,683
1,713
1,750
1,763
1,773
1,794

0.530
0.357
0.247
0.125
0.104
0.080
0.075
0.062
0.062
0.061
0.056
0.053
0.053
0.052
0.051
0.050
0.048
0.046
0.045
0.043
0.042
0.040
0.034
0.032
0.030
0.029
0.029
0.029
0.028
0.028
0.026
0.025
0.025
0.024
0.024
0.024
0.023
0.023
0.023
0.023

14.27
9.62
6.65
3.35
2.80
2.15
2.01
1.66
1.66
1.63
1.51
1.44
1.43
1.41
1.38
1.35
1.30
1.24
1.20
1.17
1.13
1.07
0.90
0.86
0.80
0.78
0.78
0.77
0.76
0.75
0.71
0.67
0.67
0.66
0.65
0.64
0.62
0.62
0.61
0.61

0.22
0.14
0.10
0.05
0.04
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jharkhand

101

City (population)

Jharkhand - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Jamadoba (37,820)
Simdega (37,799)
Musabani (37,721)
Bhagatdih (37,021)
Mihijam (36,582)
Loyabad (36,389)
Chhatatanr (35,877)
Patratu (35,762)
Jaridih Bazar (33,491)
Sijua (33,163)
Khunti (32,578)
Gomoh (31,804)
Churi (27,908)
Chhota Gobindpur (27,547)
Saraidhela (26,915)
Hussainabad (26,080)
Jamtara (24,960)
Chandrapura (24,918)
Barughutu (23,474)
Siuliban (23,328)
Tenu Dam-cum- Kathhara (22,753)
Sirka (22,449)
Haludbani (22,185)
Jharia Khas (22,046)
Maithon (21,957)
Latehar (21,221)
Jadugora (21,150)
Dugda (20,995)
Khelari (20,812)
Bundu (20,596)
Sarjamda (20,449)
Kuju (20,088)
Rajmahal (20,005)
Kedla (19,575)
Kodarma (19,099)
Bermo (18,869)
Barkakana (18,778)
Kanke (18,248)
Noamundi (18,061)
Gadhra (17,520)
Ghorabandha (16,418)

1,894
1,898
1,903
1,943
1,966
1,975
2,004
2,013
2,162
2,192
2,227
2,281
2,566
2,593
2,646
2,711
2,815
2,819
2,944
2,957
3,020
3,036
3,067
3,077
3,091
3,156
3,162
3,178
3,199
3,216
3,237
3,276
3,289
3,341
3,392
3,417
3,430
3,500
3,532
3,590
3,721

0.021
0.021
0.021
0.021
0.021
0.020
0.020
0.020
0.019
0.019
0.018
0.018
0.016
0.015
0.015
0.015
0.014
0.014
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011
0.011
0.010
0.010
0.010
0.009

0.57
0.57
0.57
0.56
0.55
0.55
0.54
0.54
0.51
0.50
0.49
0.48
0.42
0.42
0.41
0.40
0.38
0.38
0.36
0.35
0.34
0.34
0.34
0.33
0.33
0.32
0.32
0.32
0.32
0.31
0.31
0.30
0.30
0.30
0.29
0.29
0.28
0.28
0.27
0.27
0.25

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jharkhand

102

City (population)

Jharkhand - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Chakulia (15,949)
Ara (15,783)
Jasidih (15,725)
Basukinath (15,714)
Nirsa (15,474)
Gidi (15,202)
Chandaur (15,169)
Kustai (13,654)
Seraikela (13,645)
Muri (13,355)
Jhinkpani (13,172)
Baliari (12,830)
Dumarkunda (12,220)
Gua (12,121)
Tati (11,682)
Egarkunr (11,366)
Barhi (11,055)
Malkera (10,912)
Palawa (10,859)
Kiriburu (10,623)
Godhar (10,622)
Dhaunsar (10,245)
Bhojudih (9,946)
Kailudih (9,909)
Babua Kalan (9,826)
Isri (9,790)
Sewai (9,776)
Meru (9,513)
Gobindpur (9,465)
Kenduadih (9,298)
Panchet (9,297)
Okni NO.II (9,130)
Angarpathar (9,103)
Dhanwar (8,831)
Nagri Kalan (8,562)
Barajamda (8,560)
Pondar Kanali (8,318)
Religara alias Pachhiari (8,314)
Kurpania (8,281)
Dari (8,216)
Lapanga (8,185)

3,783
3,809
3,822
3,824
3,864
3,908
3,912
4,110
4,112
4,147
4,170
4,211
4,288
4,305
4,363
4,391
4,432
4,457
4,466
4,492
4,493
4,547
4,572
4,575
4,587
4,588
4,591
4,624
4,632
4,646
4,647
4,658
4,662
4,699
4,719
4,720
4,748
4,750
4,753
4,760
4,763

0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.008
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005

0.24
0.24
0.24
0.24
0.23
0.23
0.23
0.21
0.21
0.20
0.20
0.19
0.19
0.18
0.18
0.17
0.17
0.17
0.16
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.15
0.14
0.14
0.14
0.14
0.14
0.14
0.13
0.13
0.13
0.13
0.13
0.13
0.12
0.12

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jharkhand

103

City (population)

Jharkhand - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Barwadih (8,011)
Jena (7,962)
Lakarka (7,749)
Meghahatuburu Forest village (7,656)
Kandra (7,585)
Kharsawan (7,557)
Bandhgora (7,523)
Chhotaputki (7,449)
Paratdih (7,394)
Sini (7,222)
Sinduria (6,623)
Orla (6,534)
Hesla (6,522)
Sahnidih (6,457)
Kharkhari (6,292)
Topchanchi (6,007)
Balkundra (5,976)
Mera (5,786)
Danguwapasi (5,759)
Topa (5,574)
Amlabad (5,257)
Marma (5,127)
Sijhua (4,984)
Chandil (4,831)
Rohraband (4,768)
Basaria (4,414)
Chiria (4,395)
Deorikalan (4,373)
Kalikapur (4,214)
Mugma (3,314)
Total

4,779
4,782
4,806
4,818
4,828
4,829
4,832
4,838
4,845
4,856
4,889
4,895
4,897
4,901
4,909
4,926
4,927
4,938
4,940
4,945
4,958
4,965
4,970
4,973
4,974
4,981
4,983
4,984
4,991
5,006

0.005
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.003
0.003
0.003
0.003
0.003
0.003
0.003
0.003
0.003
0.003
0.002
0.002
0.002
0.002
0.002
3.713

0.12
0.12
0.12
0.12
0.11
0.11
0.11
0.11
0.11
0.11
0.10
0.10
0.10
0.10
0.10
0.09
0.09
0.09
0.09
0.08
0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.07
0.06
0.05
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
1.51

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jharkhand

18.3

104

CITIES SORTED BY DISTRICT - JHARKHAND

City by District - Jharkhand: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Bokaro Steel City (Bokaro; 438,706)


Gumia (Bokaro; 50,676)
Jaridih Bazar (Bokaro; 33,491)
Dugda (Bokaro; 20,995)
Phusro (Bokaro; 92,892)
Jena (Bokaro; 7,962)
Chas (Bokaro; 107,873)
Chandrapura (Bokaro; 24,918)
Bokaro (Bokaro; 40,534)
Sijhua (Bokaro; 4,984)
Amlabad (Bokaro; 5,257)
Bermo (Bokaro; 18,869)
Kurpania (Bokaro; 8,281)
Tenu Dam-cum- Kathhara (Bokaro; 22,753)
Bandhgora (Bokaro; 7,523)
Bhojudih (Bokaro; 9,946)
Chatra (Chatra; 46,734)
Deoghar (Deoghar; 109,486)
Madhupur (Deoghar; 52,698)
Jasidih (Deoghar; 15,725)
Jorapokhar (Dhanbad; 94,846)
Jamadoba (Dhanbad; 37,820)
Loyabad (Dhanbad; 36,389)
Lakarka (Dhanbad; 7,749)
Kustai (Dhanbad; 13,654)
Kailudih (Dhanbad; 9,909)
Topchanchi (Dhanbad; 6,007)
Gomoh (Dhanbad; 31,804)
Katras (Dhanbad; 56,964)
Kharkhari (Dhanbad; 6,292)
Kenduadih (Dhanbad; 9,298)
Jharia Khas (Dhanbad; 22,046)
Chhatatanr (Dhanbad; 35,877)
Angarpathar (Dhanbad; 9,103)
Babua Kalan (Dhanbad; 9,826)
Baliari (Dhanbad; 12,830)
Basaria (Dhanbad; 4,414)
Bhagatdih (Dhanbad; 37,021)
Bhowrah (Dhanbad; 49,253)
Dhaunsar (Dhanbad; 10,245)
Chandaur (Dhanbad; 15,169)
Godhar (Dhanbad; 10,622)

131
1,416
2,162
3,178
765
4,782
673
2,819
1,773
4,970
4,958
3,417
4,753
3,020
4,832
4,572
1,548
660
1,359
3,822
752
1,894
1,975
4,806
4,110
4,575
4,926
2,281
1,273
4,909
4,646
3,077
2,004
4,662
4,587
4,211
4,981
1,943
1,461
4,547
3,912
4,493

0.247
0.029
0.019
0.012
0.052
0.004
0.061
0.014
0.023
0.003
0.003
0.011
0.005
0.013
0.004
0.006
0.026
0.062
0.030
0.009
0.053
0.021
0.020
0.004
0.008
0.006
0.003
0.018
0.032
0.004
0.005
0.012
0.020
0.005
0.006
0.007
0.002
0.021
0.028
0.006
0.009
0.006

6.65
0.77
0.51
0.32
1.41
0.12
1.63
0.38
0.61
0.08
0.08
0.29
0.13
0.34
0.11
0.15
0.71
1.66
0.80
0.24
1.44
0.57
0.55
0.12
0.21
0.15
0.09
0.48
0.86
0.10
0.14
0.33
0.54
0.14
0.15
0.19
0.07
0.56
0.75
0.16
0.23
0.16

0.10
0.01
0.01
0.00
0.02
0.00
0.02
0.01
0.01
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.02
0.01
0.00
0.02
0.01
0.01
0.00
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jharkhand

105

City by District - Jharkhand: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Chhotaputki (Dhanbad; 7,449)


Chirkunda (Dhanbad; 43,541)
Dhanbad (Dhanbad; 221,441)
Dumarkunda (Dhanbad; 12,220)
Egarkunr (Dhanbad; 11,366)
Gobindpur (Dhanbad; 9,465)
Bhuli (Dhanbad; 99,705)
Pondar Kanali (Dhanbad; 8,318)
Panchet (Dhanbad; 9,297)
Nirsa (Dhanbad; 15,474)
Maithon (Dhanbad; 21,957)
Nagri Kalan (Dhanbad; 8,562)
Jharia (Dhanbad; 91,241)
Pathardih (Dhanbad; 43,993)
Siuliban (Dhanbad; 23,328)
Mugma (Dhanbad; 3,314)
Mera (Dhanbad; 5,786)
Tisra (Dhanbad; 59,597)
Sahnidih (Dhanbad; 6,457)
Malkera (Dhanbad; 10,912)
Sindri (Dhanbad; 85,507)
Sijua (Dhanbad; 33,163)
Saraidhela (Dhanbad; 26,915)
Marma (Dhanbad; 5,127)
Rohraband (Dhanbad; 4,768)
Jamtara (Dumka; 24,960)
Dumka (Dumka; 49,992)
Basukinath (Dumka; 15,714)
Mihijam (Dumka; 36,582)
Garhwa (Garhwa; 40,855)
Sinduria (Garhwa; 6,623)
Dhanwar (Giridih; 8,831)
Isri (Giridih; 9,790)
Giridih (Giridih; 109,705)
Paratdih (Giridih; 7,394)
Godda (Godda; 41,188)
Simdega (Gumla; 37,799)
Saunda (Hazaribag; 94,644)
Palawa (Hazaribag; 10,859)
Gidi (Hazaribag; 15,202)
Sewai (Hazaribag; 9,776)

4,838
1,659
293
4,288
4,391
4,632
726
4,748
4,647
3,864
3,091
4,719
781
1,641
2,957
5,006
4,938
1,228
4,901
4,457
837
2,192
2,646
4,965
4,974
2,815
1,440
3,824
1,966
1,763
4,889
4,699
4,588
658
4,845
1,750
1,898
753
4,466
3,908
4,591

0.004
0.024
0.125
0.007
0.006
0.005
0.056
0.005
0.005
0.009
0.012
0.005
0.051
0.025
0.013
0.002
0.003
0.034
0.004
0.006
0.048
0.019
0.015
0.003
0.003
0.014
0.028
0.009
0.021
0.023
0.004
0.005
0.006
0.062
0.004
0.023
0.021
0.053
0.006
0.009
0.005

0.11
0.66
3.35
0.19
0.17
0.14
1.51
0.13
0.14
0.23
0.33
0.13
1.38
0.67
0.35
0.05
0.09
0.90
0.10
0.17
1.30
0.50
0.41
0.08
0.07
0.38
0.76
0.24
0.55
0.62
0.10
0.13
0.15
1.66
0.11
0.62
0.57
1.43
0.16
0.23
0.15

0.00
0.01
0.05
0.00
0.00
0.00
0.02
0.00
0.00
0.00
0.01
0.00
0.02
0.01
0.01
0.00
0.00
0.01
0.00
0.00
0.02
0.01
0.01
0.00
0.00
0.01
0.01
0.00
0.01
0.01
0.00
0.00
0.00
0.03
0.00
0.01
0.01
0.02
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jharkhand

106

City by District - Jharkhand: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Barkakana (Hazaribag; 18,778)


Dari (Hazaribag; 8,216)
Ramgarh Cantonment (Hazaribag; 81,754)
Patratu (Hazaribag; 35,762)
Religara alias Pachhiari (Hazaribag; 8,314)
Barughutu (Hazaribag; 23,474)
Topa (Hazaribag; 5,574)
Meru (Hazaribag; 9,513)
Balkundra (Hazaribag; 5,976)
Ara (Hazaribag; 15,783)
Sirka (Hazaribag; 22,449)
Orla (Hazaribag; 6,534)
Kuju (Hazaribag; 20,088)
Kedla (Hazaribag; 19,575)
Lapanga (Hazaribag; 8,185)
Okni NO.II (Hazaribag; 9,130)
Barhi (Hazaribag; 11,055)
Hesla (Hazaribag; 6,522)
Hazaribag (Hazaribag; 141,619)
Jhumri Tilaiya (Kodarma; 77,290)
Kodarma (Kodarma; 19,099)
Lohardaga (Lohardaga; 51,424)
Gumla (Lohardaga; 44,285)
Pakaur (Pakaur; 40,083)
Latehar (Palamu; 21,221)
Daltonganj (Palamu; 79,363)
Barwadih (Palamu; 8,011)
Hussainabad (Palamu; 26,080)
Deorikalan (Palamu; 4,373)
Seraikela (Pashchimi Singhbhum; 13,645)
Chaibasa (Pashchimi Singhbhum; 70,802)
Chakradharpur (Pashchimi Singhbhum; 42,685)
Gua (Pashchimi Singhbhum; 12,121)
Chandil (Pashchimi Singhbhum; 4,831)
Barajamda (Pashchimi Singhbhum; 8,560)
Noamundi (Pashchimi Singhbhum; 18,061)
Sini (Pashchimi Singhbhum; 7,222)
Adityapur (Pashchimi Singhbhum; 132,690)
Kiriburu (Pashchimi Singhbhum; 10,623)
Chiria (Pashchimi Singhbhum; 4,395)
Jhinkpani (Pashchimi Singhbhum; 13,172)

3,430
4,760
876
2,013
4,750
2,944
4,945
4,624
4,927
3,809
3,036
4,895
3,276
3,341
4,763
4,658
4,432
4,897
485
939
3,392
1,394
1,625
1,794
3,156
912
4,779
2,711
4,984
4,112
1,038
1,683
4,305
4,973
4,720
3,532
4,856
527
4,492
4,983
4,170

0.011
0.005
0.046
0.020
0.005
0.013
0.003
0.005
0.003
0.009
0.013
0.004
0.011
0.011
0.005
0.005
0.006
0.004
0.080
0.043
0.011
0.029
0.025
0.023
0.012
0.045
0.005
0.015
0.002
0.008
0.040
0.024
0.007
0.003
0.005
0.010
0.004
0.075
0.006
0.002
0.007

0.28
0.12
1.24
0.54
0.13
0.36
0.08
0.14
0.09
0.24
0.34
0.10
0.30
0.30
0.12
0.14
0.17
0.10
2.15
1.17
0.29
0.78
0.67
0.61
0.32
1.20
0.12
0.40
0.07
0.21
1.07
0.65
0.18
0.07
0.13
0.27
0.11
2.01
0.16
0.07
0.20

0.00
0.00
0.02
0.01
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.03
0.02
0.00
0.01
0.01
0.01
0.00
0.02
0.00
0.01
0.00
0.00
0.02
0.01
0.00
0.00
0.00
0.00
0.00
0.03
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Jharkhand

107

City by District - Jharkhand: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kharsawan (Pashchimi Singhbhum; 7,557)


Kalikapur (Pashchimi Singhbhum; 4,214)
Danguwapasi (Pashchimi Singhbhum; 5,759)
Kandra (Pashchimi Singhbhum; 7,585)
Meghahatuburu Forest village (Pashchimi Singhbhum; 7,656)
Bagbera (Purbi Singhbhum; 74,681)
Haludbani (Purbi Singhbhum; 22,185)
Mango (Purbi Singhbhum; 184,856)
Jugsalai (Purbi Singhbhum; 51,265)
Musabani (Purbi Singhbhum; 37,721)
Gadhra (Purbi Singhbhum; 17,520)
Jadugora (Purbi Singhbhum; 21,150)
Ghorabandha (Purbi Singhbhum; 16,418)
Ghatshila (Purbi Singhbhum; 42,126)
Chhota Gobindpur (Purbi Singhbhum; 27,547)
Sarjamda (Purbi Singhbhum; 20,449)
Chakulia (Purbi Singhbhum; 15,949)
Jamshedpur (Purbi Singhbhum; 634,786)
Churi (Ranchi; 27,908)
Bundu (Ranchi; 20,596)
Ranchi (Ranchi; 942,085)
Muri (Ranchi; 13,355)
Kanke (Ranchi; 18,248)
Tati (Ranchi; 11,682)
Khelari (Ranchi; 20,812)
Khunti (Ranchi; 32,578)
Rajmahal (Sahibganj; 20,005)
Sahibganj (Sahibganj; 89,182)
Total

4,829
4,991
4,940
4,828
4,818
974
3,067
356
1,401
1,903
3,590
3,162
3,721
1,713
2,593
3,237
3,783
87
2,566
3,216
63
4,147
3,500
4,363
3,199
2,227
3,289
802

0.004
0.002
0.003
0.004
0.004
0.042
0.012
0.104
0.029
0.021
0.010
0.012
0.009
0.024
0.015
0.012
0.009
0.357
0.016
0.012
0.530
0.008
0.010
0.007
0.012
0.018
0.011
0.050
3.713

0.11
0.06
0.09
0.11
0.12
1.13
0.34
2.80
0.78
0.57
0.27
0.32
0.25
0.64
0.42
0.31
0.24
9.62
0.42
0.31
14.27
0.20
0.28
0.18
0.32
0.49
0.30
1.35
100.00

0.00
0.00
0.00
0.00
0.00
0.02
0.01
0.04
0.01
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.14
0.01
0.00
0.22
0.00
0.00
0.00
0.00
0.01
0.00
0.02
1.51

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

108

19 KARNATAKA
19.1
Year

LATENT DEMAND BY YEAR - KARNATAKA


The Latent Demand for Stick and Solid Deodorants in Karnataka: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

10.480
10.885
11.307
11.744
12.197
12.654
13.125
13.614
14.122
14.648
15.194

5.41
5.35
5.30
5.24
5.19
5.13
5.08
5.03
4.97
4.92
4.86

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Karnataka - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Karnataka: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

19.2

109

CITIES SORTED BY RANK - KARNATAKA

Karnataka - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Bangalore (4,638,086)
Hubli-Dharwad (849,355)
Mysore (802,072)
Gulbarga (462,411)
Belgaum (431,799)
Mangalore (430,875)
Davanagere (393,093)
Bellary (342,544)
Shimoga (296,192)
Dasarahalli (284,880)
Tumkur (268,623)
Bijapur (265,764)
Raichur (222,204)
Bommanahalli (217,434)
Krishnarajapura (202,558)
Byatarayanapura (195,510)
Bidar (186,182)
Hospet (176,441)
Bhadravati (173,316)
Gadag-Betigeri (167,327)
Robertson Pet (152,679)
Mahadevapura (146,523)
Mandya (141,784)
Chitradurga (132,473)
Hassan (126,845)
Kolar (122,429)
Udupi (122,148)
Chikmagalur (109,162)
Pattanagere (103,486)
Yelahanka (100,778)
Gangawati (100,763)
Bagalkot (98,977)
Ranibennur (96,813)
Ramanagaram (85,760)
Harihar (81,089)
Dod Ballapur (77,271)
Rabkavi Banhatti (75,902)
Gokak (72,578)
Chintamani (70,730)
Channapatna (68,683)

7
58
61
101
107
108
120
145
168
175
189
193
232
237
265
275
297
312
316
329
366
388
400
429
452
468
473
544
573
587
588
603
618
712
742
777
792
832
851
884

3.093
0.566
0.535
0.308
0.288
0.287
0.262
0.228
0.198
0.190
0.179
0.177
0.148
0.145
0.135
0.130
0.124
0.118
0.116
0.112
0.102
0.098
0.095
0.088
0.085
0.082
0.081
0.073
0.069
0.067
0.067
0.066
0.065
0.057
0.054
0.052
0.051
0.048
0.047
0.046

24.44
4.48
4.23
2.44
2.28
2.27
2.07
1.81
1.56
1.50
1.42
1.40
1.17
1.15
1.07
1.03
0.98
0.93
0.91
0.88
0.80
0.77
0.75
0.70
0.67
0.65
0.64
0.58
0.55
0.53
0.53
0.52
0.51
0.45
0.43
0.41
0.40
0.38
0.37
0.36

1.25
0.23
0.22
0.13
0.12
0.12
0.11
0.09
0.08
0.08
0.07
0.07
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

110

City (population)

Karnataka - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Karwar (68,033)
Sindhnur (66,231)
Chamrajnagar (65,710)
Yadgir (63,540)
Basavakalyan (63,475)
Sirsi (63,442)
Nipani (62,739)
Jamkhandi (62,551)
Koppal (60,669)
Haveri (60,404)
Chik Ballapur (59,365)
Dandeli (57,581)
Tiptur (57,317)
Kollegal (56,676)
Ilkal (56,143)
Shahabad (54,663)
Sagar (54,153)
Sira (54,089)
Ullal (53,880)
Challakere (53,019)
Hiriyur (52,702)
Nanjangud (52,106)
Puttur (51,936)
Kanakapura (50,838)
Mulbagal (47,579)
Hunsur (47,430)
Shorapur (47,104)
Bail Hongal (46,697)
Arsikere (46,600)
Siruguppa (46,316)
Mudhol (45,863)
Kengeri (45,801)
Harpanahalli (45,264)
Sidlaghatta (44,417)
Athni (42,359)
Bangarapet (41,801)
Saundatti-Yellamma (41,291)
Manvi (40,581)
Bantwal (39,797)
Homnabad (39,453)
Hoskote (39,261)

897
922
928
963
964
965
981
985
1,020
1,026
1,043
1,081
1,088
1,101
1,109
1,135
1,149
1,151
1,155
1,167
1,171
1,183
1,189
1,219
1,285
1,288
1,295
1,303
1,305
1,310
1,321
1,326
1,344
1,362
1,433
1,455
1,469
1,502
1,538
1,546
1,552

0.045
0.044
0.044
0.042
0.042
0.042
0.042
0.042
0.040
0.040
0.040
0.038
0.038
0.038
0.037
0.036
0.036
0.036
0.036
0.035
0.035
0.035
0.035
0.034
0.032
0.032
0.031
0.031
0.031
0.031
0.031
0.031
0.030
0.030
0.028
0.028
0.028
0.027
0.027
0.026
0.026

0.36
0.35
0.35
0.33
0.33
0.33
0.33
0.33
0.32
0.32
0.31
0.30
0.30
0.30
0.30
0.29
0.29
0.29
0.28
0.28
0.28
0.27
0.27
0.27
0.25
0.25
0.25
0.25
0.25
0.24
0.24
0.24
0.24
0.23
0.22
0.22
0.22
0.21
0.21
0.21
0.21

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

111

City (population)

Karnataka - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Malavalli (38,685)
Savanur (38,426)
Kampli (38,237)
Aland (38,153)
Bhalki (37,930)
Tarikere (36,819)
Guledgudda (36,730)
Lakshmeshwar (36,103)
Channarayapattana (35,918)
Anekal (35,832)
Chikodi (35,465)
Nargund (35,171)
Sankeshwar (35,131)
Madikeri (34,888)
Ramdurg (34,386)
Bhatkal (34,346)
Sedam (34,070)
Shikarpur (34,047)
Indi (34,020)
Mahalingpur (33,348)
Kadur (33,284)
Krishnarajanagar (33,069)
Gauribidanur (32,990)
Kunigal (32,732)
Wadi (32,458)
Mudalgi (32,303)
Shahpur (31,938)
Vijayapura (31,832)
Kundapura (30,899)
Basavana Bagevadi (30,885)
Muddebihal (30,510)
Gajendragarh (30,502)
Pavagada (30,295)
Malur (30,030)
Sindgi (29,985)
Sandur (29,825)
Kumta (29,821)
Lingsugur (29,501)
Holenarsipur (29,195)
Chitapur (29,148)
Maddur (28,588)

1,575
1,580
1,587
1,592
1,606
1,656
1,660
1,681
1,689
1,695
1,716
1,732
1,734
1,741
1,766
1,768
1,779
1,780
1,783
1,810
1,814
1,823
1,828
1,843
1,863
1,870
1,890
1,902
1,961
1,963
1,986
1,987
2,000
2,027
2,033
2,043
2,044
2,059
2,075
2,082
2,126

0.026
0.026
0.025
0.025
0.025
0.025
0.024
0.024
0.024
0.024
0.024
0.023
0.023
0.023
0.023
0.023
0.023
0.023
0.023
0.022
0.022
0.022
0.022
0.022
0.022
0.022
0.021
0.021
0.021
0.021
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.019
0.019
0.019

0.20
0.20
0.20
0.20
0.20
0.19
0.19
0.19
0.19
0.19
0.19
0.19
0.19
0.18
0.18
0.18
0.18
0.18
0.18
0.18
0.18
0.17
0.17
0.17
0.17
0.17
0.17
0.17
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.15

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

112

City (population)

Karnataka - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Gundlupet (28,493)
Madhugiri (28,474)
Talikota (28,330)
Badami (27,934)
Mudbidri (27,782)
Annigeri (27,781)
Byadgi (27,725)
Nelmangala (27,237)
Karkal (27,142)
Hangal (27,026)
Magadi (27,014)
Shiggaon (26,278)
Chitgoppa (26,185)
Belgaum Cantonment (25,586)
Terdal (25,547)
Tekkalakota (25,478)
Shrirangapattana (25,337)
Hoovina Hadagalli (25,290)
Sakleshpur (25,071)
Bannur (25,059)
Devanhalli (25,059)
Srinivaspur (24,773)
Kotturu (24,493)
Birur (24,422)
Hosdurga (24,291)
Krishnarajpet (24,284)
Chiknayakanhalli (24,162)
Navalgund (23,989)
Devadurga (23,764)
Kudligi (23,616)
Kamalapuram (23,569)
Ron (23,417)
Kushtagi (22,887)
Kothnur (22,514)
Haliyal (22,316)
Mundargi (21,955)
Bankapura (21,897)
Belur (21,855)
Sadalgi (21,835)
Bagepalli (21,741)
Someshwar (21,717)

2,132
2,135
2,155
2,195
2,210
2,211
2,214
2,243
2,252
2,266
2,267
2,332
2,339
2,395
2,401
2,407
2,420
2,428
2,445
2,446
2,447
2,469
2,489
2,499
2,507
2,508
2,512
2,528
2,546
2,559
2,563
2,577
2,633
2,671
2,684
2,714
2,721
2,730
2,734
2,745
2,748

0.019
0.019
0.019
0.019
0.019
0.019
0.018
0.018
0.018
0.018
0.018
0.018
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.014
0.014

0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.14
0.14
0.14
0.14
0.14
0.14
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.11
0.11

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

113

City (population)

Karnataka - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Hukeri (21,510)
Kudchi (21,452)
Jevargi (20,719)
Mudgal (20,657)
Afzalpur (20,654)
Shaktinagar (20,513)
Channagiri (20,009)
Pandavapura (19,705)
Mulgund (19,534)
Herohalli (19,522)
Hungund (19,488)
Sulya (19,479)
Konnur (19,427)
Yellapur (19,383)
Honavar (19,270)
Kerur (18,592)
Chincholi (18,541)
Gurmatkal (18,291)
Kundgol (18,194)
Gubbi (18,156)
Naregal (17,994)
Khanapur (17,898)
Mulki (17,719)
Alnavar (17,598)
Shirhatti (17,514)
Aurad (17,493)
Mundgod (17,474)
Nagamangala (17,343)
Raybag (17,207)
Hirekerur (17,153)
Honnali (16,829)
Bilgi (16,710)
Virajpet (16,431)
Arkalgud (16,408)
Saligram (16,164)
Piriyapatna (16,124)
Tirthahalli (15,999)
Jagalur (15,929)
Hatti Gold Mines (15,902)
Kalghatgi (15,859)
Holalkere (15,745)

2,764
2,772
2,853
2,859
2,861
2,877
2,921
2,955
2,981
2,983
2,988
2,990
2,995
3,000
3,012
3,079
3,086
3,112
3,124
3,128
3,149
3,157
3,176
3,192
3,203
3,204
3,205
3,221
3,245
3,249
3,298
3,314
3,353
3,356
3,382
3,389
3,402
3,416
3,418
3,428
3,448

0.014
0.014
0.014
0.014
0.014
0.014
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.010

0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.08
0.08
0.08
0.08
0.08
0.08

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

114

City (population)

Karnataka - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Siralkoppa (15,669)
Kotekara (15,477)
Ankola (15,459)
Molakalmuru (15,270)
Siddapur (15,181)
Koratagere (14,737)
Turuvekere (14,345)
Konanakunte (14,331)
Kushalnagar (14,331)
Jog Falls (13,583)
Hatti (13,420)
Pudu (13,409)
Hebbagodi (13,394)
Heggadadevanakote (13,013)
Yelbarga (12,359)
Sathyamangala (12,318)
Gottikere (12,047)
Hindalgi (11,732)
Uttarahalli (11,310)
Gokak Falls (10,851)
Bajala (10,763)
Tirumakudal-Narsipur (10,730)
Mudigere (9,684)
Gudibanda (9,503)
Kurgunta (9,276)
Yelandur (9,275)
Krishnarajasagara (9,196)
Kangrali (9,102)
Munirabad Project Area (8,767)
Kudremukh (8,747)
Munnur (8,682)
Bajpe (8,679)
Bommasandra (8,180)
Narasimharajapura (8,041)
Mudushedde (8,024)
Sorab (8,022)
Hunasamaranahalli (7,979)
Beltangadi (7,890)
Gonikoppal (7,835)
Kannur (7,824)
Somvarpet (7,800)
Shahabad ACC (7,536)

3,456
3,484
3,489
3,524
3,539
3,599
3,658
3,660
3,661
3,763
3,790
3,793
3,797
3,872
3,984
3,995
4,038
4,077
4,140
4,209
4,224
4,231
4,382
4,408
4,439
4,440
4,458
4,471
4,520
4,523
4,536
4,539
4,601
4,621
4,626
4,628
4,634
4,643
4,648
4,649
4,651
4,686

0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.008
0.008
0.008
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005

0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.07
0.07
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

115

City (population)

Karnataka - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kodiyal (7,268)
Donimalai Township (7,083)
Adyar (7,025)
Londa (6,782)
Dargajogihalli (6,705)
Thokur-62 (6,663)
Alur (6,627)
Mallar (6,540)
Venkatapura (6,449)
Belvata (6,080)
Thumbe (6,006)
Kodigenahalli (5,887)
Koppa (5,527)
Mulur (5,464)
Hosanagara (5,448)
Ambikanagara (5,239)
Bhogadi (5,201)
Bhimarayanagudi (5,177)
Wadi ACC (5,085)
Yenagudde (4,903)
Sringeri (4,596)
Adityapatna (4,577)
Hebbalu (1,590)
Total

4,715
4,733
4,745
4,774
4,784
4,789
4,796
4,805
4,820
4,857
4,862
4,870
4,894
4,899
4,900
4,914
4,915
4,917
4,923
4,937
4,950
4,954
5,021

0.005
0.005
0.005
0.005
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.003
0.003
0.003
0.003
0.003
0.003
0.003
0.001
12.654

0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.01
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
5.13

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

19.3

CITIES SORTED BY DISTRICT - KARNATAKA

City by District - Karnataka: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Mudhol (Bagalkot; 45,863)


Ilkal (Bagalkot; 56,143)
Terdal (Bagalkot; 25,547)
Kerur (Bagalkot; 18,592)
Bilgi (Bagalkot; 16,710)
Guledgudda (Bagalkot; 36,730)
Mahalingpur (Bagalkot; 33,348)
Rabkavi Banhatti (Bagalkot; 75,902)
Bagalkot (Bagalkot; 98,977)
Jamkhandi (Bagalkot; 62,551)
Badami (Bagalkot; 27,934)
Hungund (Bagalkot; 19,488)

1,321
1,109
2,401
3,079
3,314
1,660
1,810
792
603
985
2,195
2,988

0.031
0.037
0.017
0.012
0.011
0.024
0.022
0.051
0.066
0.042
0.019
0.013

0.24
0.30
0.13
0.10
0.09
0.19
0.18
0.40
0.52
0.33
0.15
0.10

0.01
0.02
0.01
0.01
0.00
0.01
0.01
0.02
0.03
0.02
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

116

City by District - Karnataka: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kengeri (Bangalore; 45,801)


Konanakunte (Bangalore; 14,331)
Krishnarajapura (Bangalore; 202,558)
Gottikere (Bangalore; 12,047)
Kodigenahalli (Bangalore; 5,887)
Kothnur (Bangalore; 22,514)
Hunasamaranahalli (Bangalore; 7,979)
Hebbagodi (Bangalore; 13,394)
Dasarahalli (Bangalore; 284,880)
Mahadevapura (Bangalore; 146,523)
Herohalli (Bangalore; 19,522)
Byatarayanapura (Bangalore; 195,510)
Bommasandra (Bangalore; 8,180)
Bommanahalli (Bangalore; 217,434)
Uttarahalli (Bangalore; 11,310)
Pattanagere (Bangalore; 103,486)
Bangalore (Bangalore; 4,638,086)
Yelahanka (Bangalore; 100,778)
Anekal (Bangalore; 35,832)
Nelmangala (Bangalore Rural; 27,237)
Kanakapura (Bangalore Rural; 50,838)
Ramanagaram (Bangalore Rural; 85,760)
Magadi (Bangalore Rural; 27,014)
Dargajogihalli (Bangalore Rural; 6,705)
Hoskote (Bangalore Rural; 39,261)
Vijayapura (Bangalore Rural; 31,832)
Dod Ballapur (Bangalore Rural; 77,271)
Devanhalli (Bangalore Rural; 25,059)
Channapatna (Bangalore Rural; 68,683)
Ramdurg (Belgaum; 34,386)
Athni (Belgaum; 42,359)
Bail Hongal (Belgaum; 46,697)
Belgaum (Belgaum; 431,799)
Nipani (Belgaum; 62,739)
Belgaum Cantonment (Belgaum; 25,586)
Mudalgi (Belgaum; 32,303)
Hindalgi (Belgaum; 11,732)
Londa (Belgaum; 6,782)
Hukeri (Belgaum; 21,510)
Kudchi (Belgaum; 21,452)
Konnur (Belgaum; 19,427)

1,326
3,660
265
4,038
4,870
2,671
4,634
3,797
175
388
2,983
275
4,601
237
4,140
573
7
587
1,695
2,243
1,219
712
2,267
4,784
1,552
1,902
777
2,447
884
1,766
1,433
1,303
107
981
2,395
1,870
4,077
4,774
2,764
2,772
2,995

0.031
0.010
0.135
0.008
0.004
0.015
0.005
0.009
0.190
0.098
0.013
0.130
0.005
0.145
0.008
0.069
3.093
0.067
0.024
0.018
0.034
0.057
0.018
0.004
0.026
0.021
0.052
0.017
0.046
0.023
0.028
0.031
0.288
0.042
0.017
0.022
0.008
0.005
0.014
0.014
0.013

0.24
0.08
1.07
0.06
0.03
0.12
0.04
0.07
1.50
0.77
0.10
1.03
0.04
1.15
0.06
0.55
24.44
0.53
0.19
0.14
0.27
0.45
0.14
0.04
0.21
0.17
0.41
0.13
0.36
0.18
0.22
0.25
2.28
0.33
0.13
0.17
0.06
0.04
0.11
0.11
0.10

0.01
0.00
0.05
0.00
0.00
0.01
0.00
0.00
0.08
0.04
0.01
0.05
0.00
0.06
0.00
0.03
1.25
0.03
0.01
0.01
0.01
0.02
0.01
0.00
0.01
0.01
0.02
0.01
0.02
0.01
0.01
0.01
0.12
0.02
0.01
0.01
0.00
0.00
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

117

City by District - Karnataka: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Gokak (Belgaum; 72,578)


Khanapur (Belgaum; 17,898)
Gokak Falls (Belgaum; 10,851)
Kangrali (Belgaum; 9,102)
Raybag (Belgaum; 17,207)
Chikodi (Belgaum; 35,465)
Sadalgi (Belgaum; 21,835)
Saundatti-Yellamma (Belgaum; 41,291)
Sankeshwar (Belgaum; 35,131)
Tekkalakota (Bellary; 25,478)
Kudligi (Bellary; 23,616)
Kotturu (Bellary; 24,493)
Kampli (Bellary; 38,237)
Kamalapuram (Bellary; 23,569)
Siruguppa (Bellary; 46,316)
Hospet (Bellary; 176,441)
Hoovina Hadagalli (Bellary; 25,290)
Donimalai Township (Bellary; 7,083)
Sandur (Bellary; 29,825)
Bellary (Bellary; 342,544)
Bhalki (Bidar; 37,930)
Aurad (Bidar; 17,493)
Bidar (Bidar; 186,182)
Basavakalyan (Bidar; 63,475)
Homnabad (Bidar; 39,453)
Chitgoppa (Bidar; 26,185)
Basavana Bagevadi (Bijapur; 30,885)
Sindgi (Bijapur; 29,985)
Indi (Bijapur; 34,020)
Muddebihal (Bijapur; 30,510)
Talikota (Bijapur; 28,330)
Bijapur (Bijapur; 265,764)
Kollegal (Chamarajanagar; 56,676)
Yelandur (Chamarajanagar; 9,275)
Gundlupet (Chamarajanagar; 28,493)
Chamrajnagar (Chamarajanagar; 65,710)
Koppa (Chikmagalur; 5,527)
Kadur (Chikmagalur; 33,284)
Narasimharajapura (Chikmagalur; 8,041)
Sringeri (Chikmagalur; 4,596)
Tarikere (Chikmagalur; 36,819)

832
3,157
4,209
4,471
3,245
1,716
2,734
1,469
1,734
2,407
2,559
2,489
1,587
2,563
1,310
312
2,428
4,733
2,043
145
1,606
3,204
297
964
1,546
2,339
1,963
2,033
1,783
1,986
2,155
193
1,101
4,440
2,132
928
4,894
1,814
4,621
4,950
1,656

0.048
0.012
0.007
0.006
0.011
0.024
0.015
0.028
0.023
0.017
0.016
0.016
0.025
0.016
0.031
0.118
0.017
0.005
0.020
0.228
0.025
0.012
0.124
0.042
0.026
0.017
0.021
0.020
0.023
0.020
0.019
0.177
0.038
0.006
0.019
0.044
0.004
0.022
0.005
0.003
0.025

0.38
0.09
0.06
0.05
0.09
0.19
0.12
0.22
0.19
0.13
0.12
0.13
0.20
0.12
0.24
0.93
0.13
0.04
0.16
1.81
0.20
0.09
0.98
0.33
0.21
0.14
0.16
0.16
0.18
0.16
0.15
1.40
0.30
0.05
0.15
0.35
0.03
0.18
0.04
0.02
0.19

0.02
0.00
0.00
0.00
0.00
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.05
0.01
0.00
0.01
0.09
0.01
0.00
0.05
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.07
0.02
0.00
0.01
0.02
0.00
0.01
0.00
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

118

City by District - Karnataka: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kudremukh (Chikmagalur; 8,747)


Mudigere (Chikmagalur; 9,684)
Chikmagalur (Chikmagalur; 109,162)
Birur (Chikmagalur; 24,422)
Hiriyur (Chitradurga; 52,702)
Molakalmuru (Chitradurga; 15,270)
Holalkere (Chitradurga; 15,745)
Challakere (Chitradurga; 53,019)
Hosdurga (Chitradurga; 24,291)
Chitradurga (Chitradurga; 132,473)
Adyar (Dakshina Kannada; 7,025)
Beltangadi (Dakshina Kannada; 7,890)
Kotekara (Dakshina Kannada; 15,477)
Thokur-62 (Dakshina Kannada; 6,663)
Kannur (Dakshina Kannada; 7,824)
Bajala (Dakshina Kannada; 10,763)
Bajpe (Dakshina Kannada; 8,679)
Bantwal (Dakshina Kannada; 39,797)
Someshwar (Dakshina Kannada; 21,717)
Sulya (Dakshina Kannada; 19,479)
Thumbe (Dakshina Kannada; 6,006)
Ullal (Dakshina Kannada; 53,880)
Mangalore (Dakshina Kannada; 430,875)
Puttur (Dakshina Kannada; 51,936)
Mudushedde (Dakshina Kannada; 8,024)
Munnur (Dakshina Kannada; 8,682)
Pudu (Dakshina Kannada; 13,409)
Mudbidri (Dakshina Kannada; 27,782)
Mulki (Dakshina Kannada; 17,719)
Mulur (Dakshina Kannada; 5,464)
Channagiri (Davanagere; 20,009)
Honnali (Davanagere; 16,829)
Davanagere (Davanagere; 393,093)
Jagalur (Davanagere; 15,929)
Harpanahalli (Davanagere; 45,264)
Harihar (Davanagere; 81,089)
Annigeri (Dharwad; 27,781)
Alnavar (Dharwad; 17,598)
Hubli-Dharwad (Dharwad; 849,355)
Navalgund (Dharwad; 23,989)
Kalghatgi (Dharwad; 15,859)

4,523
4,382
544
2,499
1,171
3,524
3,448
1,167
2,507
429
4,745
4,643
3,484
4,789
4,649
4,224
4,539
1,538
2,748
2,990
4,862
1,155
108
1,189
4,626
4,536
3,793
2,210
3,176
4,899
2,921
3,298
120
3,416
1,344
742
2,211
3,192
58
2,528
3,428

0.006
0.006
0.073
0.016
0.035
0.010
0.010
0.035
0.016
0.088
0.005
0.005
0.010
0.004
0.005
0.007
0.006
0.027
0.014
0.013
0.004
0.036
0.287
0.035
0.005
0.006
0.009
0.019
0.012
0.004
0.013
0.011
0.262
0.011
0.030
0.054
0.019
0.012
0.566
0.016
0.011

0.05
0.05
0.58
0.13
0.28
0.08
0.08
0.28
0.13
0.70
0.04
0.04
0.08
0.04
0.04
0.06
0.05
0.21
0.11
0.10
0.03
0.28
2.27
0.27
0.04
0.05
0.07
0.15
0.09
0.03
0.11
0.09
2.07
0.08
0.24
0.43
0.15
0.09
4.48
0.13
0.08

0.00
0.00
0.03
0.01
0.01
0.00
0.00
0.01
0.01
0.04
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.01
0.01
0.00
0.01
0.12
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.11
0.00
0.01
0.02
0.01
0.00
0.23
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

119

City by District - Karnataka: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kundgol (Dharwad; 18,194)


Gadag-Betigeri (Gadag; 167,327)
Gajendragarh (Gadag; 30,502)
Ron (Gadag; 23,417)
Naregal (Gadag; 17,994)
Nargund (Gadag; 35,171)
Mulgund (Gadag; 19,534)
Mundargi (Gadag; 21,955)
Lakshmeshwar (Gadag; 36,103)
Shirhatti (Gadag; 17,514)
Chitapur (Gulbarga; 29,148)
Gulbarga (Gulbarga; 462,411)
Gurmatkal (Gulbarga; 18,291)
Afzalpur (Gulbarga; 20,654)
Kurgunta (Gulbarga; 9,276)
Aland (Gulbarga; 38,153)
Shahabad (Gulbarga; 54,663)
Yadgir (Gulbarga; 63,540)
Chincholi (Gulbarga; 18,541)
Wadi ACC (Gulbarga; 5,085)
Sedam (Gulbarga; 34,070)
Wadi (Gulbarga; 32,458)
Jevargi (Gulbarga; 20,719)
Shahpur (Gulbarga; 31,938)
Shahabad ACC (Gulbarga; 7,536)
Shorapur (Gulbarga; 47,104)
Bhimarayanagudi (Gulbarga; 5,177)
Alur (Hassan; 6,627)
Holenarsipur (Hassan; 29,195)
Arkalgud (Hassan; 16,408)
Sathyamangala (Hassan; 12,318)
Arsikere (Hassan; 46,600)
Sakleshpur (Hassan; 25,071)
Belur (Hassan; 21,855)
Channarayapattana (Hassan; 35,918)
Hassan (Hassan; 126,845)
Hangal (Haveri; 27,026)
Haveri (Haveri; 60,404)
Shiggaon (Haveri; 26,278)
Kodiyal (Haveri; 7,268)
Byadgi (Haveri; 27,725)

3,124
329
1,987
2,577
3,149
1,732
2,981
2,714
1,681
3,203
2,082
101
3,112
2,861
4,439
1,592
1,135
963
3,086
4,923
1,779
1,863
2,853
1,890
4,686
1,295
4,917
4,796
2,075
3,356
3,995
1,305
2,445
2,730
1,689
452
2,266
1,026
2,332
4,715
2,214

0.012
0.112
0.020
0.016
0.012
0.023
0.013
0.015
0.024
0.012
0.019
0.308
0.012
0.014
0.006
0.025
0.036
0.042
0.012
0.003
0.023
0.022
0.014
0.021
0.005
0.031
0.003
0.004
0.019
0.011
0.008
0.031
0.017
0.015
0.024
0.085
0.018
0.040
0.018
0.005
0.018

0.10
0.88
0.16
0.12
0.09
0.19
0.10
0.12
0.19
0.09
0.15
2.44
0.10
0.11
0.05
0.20
0.29
0.33
0.10
0.03
0.18
0.17
0.11
0.17
0.04
0.25
0.03
0.03
0.15
0.09
0.06
0.25
0.13
0.12
0.19
0.67
0.14
0.32
0.14
0.04
0.15

0.00
0.05
0.01
0.01
0.00
0.01
0.01
0.01
0.01
0.00
0.01
0.13
0.00
0.01
0.00
0.01
0.01
0.02
0.01
0.00
0.01
0.01
0.01
0.01
0.00
0.01
0.00
0.00
0.01
0.00
0.00
0.01
0.01
0.01
0.01
0.03
0.01
0.02
0.01
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

120

City by District - Karnataka: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Savanur (Haveri; 38,426)


Bankapura (Haveri; 21,897)
Ranibennur (Haveri; 96,813)
Hirekerur (Haveri; 17,153)
Gonikoppal (Kodagu; 7,835)
Somvarpet (Kodagu; 7,800)
Virajpet (Kodagu; 16,431)
Kushalnagar (Kodagu; 14,331)
Madikeri (Kodagu; 34,888)
Chik Ballapur (Kolar; 59,365)
Gauribidanur (Kolar; 32,990)
Bagepalli (Kolar; 21,741)
Robertson Pet (Kolar; 152,679)
Mulbagal (Kolar; 47,579)
Bangarapet (Kolar; 41,801)
Chintamani (Kolar; 70,730)
Malur (Kolar; 30,030)
Gudibanda (Kolar; 9,503)
Sidlaghatta (Kolar; 44,417)
Srinivaspur (Kolar; 24,773)
Kolar (Kolar; 122,429)
Koppal (Koppal; 60,669)
Munirabad Project Area (Koppal; 8,767)
Yelbarga (Koppal; 12,359)
Kushtagi (Koppal; 22,887)
Gangawati (Koppal; 100,763)
Pandavapura (Mandya; 19,705)
Krishnarajasagara (Mandya; 9,196)
Nagamangala (Mandya; 17,343)
Mandya (Mandya; 141,784)
Shrirangapattana (Mandya; 25,337)
Malavalli (Mandya; 38,685)
Krishnarajpet (Mandya; 24,284)
Maddur (Mandya; 28,588)
Hunsur (Mysore; 47,430)
Bannur (Mysore; 25,059)
Mysore (Mysore; 802,072)
Piriyapatna (Mysore; 16,124)
Belvata (Mysore; 6,080)
Tirumakudal-Narsipur (Mysore; 10,730)
Nanjangud (Mysore; 52,106)
Heggadadevanakote (Mysore; 13,013)

1,580
2,721
618
3,249
4,648
4,651
3,353
3,661
1,741
1,043
1,828
2,745
366
1,285
1,455
851
2,027
4,408
1,362
2,469
468
1,020
4,520
3,984
2,633
588
2,955
4,458
3,221
400
2,420
1,575
2,508
2,126
1,288
2,446
61
3,389
4,857
4,231
1,183
3,872

0.026
0.015
0.065
0.011
0.005
0.005
0.011
0.010
0.023
0.040
0.022
0.014
0.102
0.032
0.028
0.047
0.020
0.006
0.030
0.017
0.082
0.040
0.006
0.008
0.015
0.067
0.013
0.006
0.012
0.095
0.017
0.026
0.016
0.019
0.032
0.017
0.535
0.011
0.004
0.007
0.035
0.009

0.20
0.12
0.51
0.09
0.04
0.04
0.09
0.08
0.18
0.31
0.17
0.11
0.80
0.25
0.22
0.37
0.16
0.05
0.23
0.13
0.65
0.32
0.05
0.07
0.12
0.53
0.10
0.05
0.09
0.75
0.13
0.20
0.13
0.15
0.25
0.13
4.23
0.08
0.03
0.06
0.27
0.07

0.01
0.01
0.03
0.00
0.00
0.00
0.00
0.00
0.01
0.02
0.01
0.01
0.04
0.01
0.01
0.02
0.01
0.00
0.01
0.01
0.03
0.02
0.00
0.00
0.01
0.03
0.01
0.00
0.00
0.04
0.01
0.01
0.01
0.01
0.01
0.01
0.22
0.00
0.00
0.00
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

121

City by District - Karnataka: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Krishnarajanagar (Mysore; 33,069)


Bhogadi (Mysore; 5,201)
Hebbalu (Mysore; 1,590)
Hatti Gold Mines (Raichur; 15,902)
Shaktinagar (Raichur; 20,513)
Sindhnur (Raichur; 66,231)
Devadurga (Raichur; 23,764)
Raichur (Raichur; 222,204)
Manvi (Raichur; 40,581)
Hatti (Raichur; 13,420)
Mudgal (Raichur; 20,657)
Lingsugur (Raichur; 29,501)
Sagar (Shimoga; 54,153)
Shimoga (Shimoga; 296,192)
Bhadravati (Shimoga; 173,316)
Shikarpur (Shimoga; 34,047)
Tirthahalli (Shimoga; 15,999)
Hosanagara (Shimoga; 5,448)
Jog Falls (Shimoga; 13,583)
Sorab (Shimoga; 8,022)
Siralkoppa (Shimoga; 15,669)
Kunigal (Tumkur; 32,732)
Tiptur (Tumkur; 57,317)
Koratagere (Tumkur; 14,737)
Madhugiri (Tumkur; 28,474)
Chiknayakanhalli (Tumkur; 24,162)
Adityapatna (Tumkur; 4,577)
Tumkur (Tumkur; 268,623)
Gubbi (Tumkur; 18,156)
Sira (Tumkur; 54,089)
Turuvekere (Tumkur; 14,345)
Pavagada (Tumkur; 30,295)
Udupi (Udupi; 122,148)
Saligram (Udupi; 16,164)
Kundapura (Udupi; 30,899)
Karkal (Udupi; 27,142)
Mallar (Udupi; 6,540)
Yenagudde (Udupi; 4,903)
Kumta (Uttara Kannada; 29,821)
Haliyal (Uttara Kannada; 22,316)
Ambikanagara (Uttara Kannada; 5,239)
Yellapur (Uttara Kannada; 19,383)

1,823
4,915
5,021
3,418
2,877
922
2,546
232
1,502
3,790
2,859
2,059
1,149
168
316
1,780
3,402
4,900
3,763
4,628
3,456
1,843
1,088
3,599
2,135
2,512
4,954
189
3,128
1,151
3,658
2,000
473
3,382
1,961
2,252
4,805
4,937
2,044
2,684
4,914
3,000

0.022
0.003
0.001
0.011
0.014
0.044
0.016
0.148
0.027
0.009
0.014
0.020
0.036
0.198
0.116
0.023
0.011
0.004
0.009
0.005
0.010
0.022
0.038
0.010
0.019
0.016
0.003
0.179
0.012
0.036
0.010
0.020
0.081
0.011
0.021
0.018
0.004
0.003
0.020
0.015
0.003
0.013

0.17
0.03
0.01
0.08
0.11
0.35
0.13
1.17
0.21
0.07
0.11
0.16
0.29
1.56
0.91
0.18
0.08
0.03
0.07
0.04
0.08
0.17
0.30
0.08
0.15
0.13
0.02
1.42
0.10
0.29
0.08
0.16
0.64
0.09
0.16
0.14
0.03
0.03
0.16
0.12
0.03
0.10

0.01
0.00
0.00
0.00
0.01
0.02
0.01
0.06
0.01
0.00
0.01
0.01
0.01
0.08
0.05
0.01
0.00
0.00
0.00
0.00
0.00
0.01
0.02
0.00
0.01
0.01
0.00
0.07
0.00
0.01
0.00
0.01
0.03
0.00
0.01
0.01
0.00
0.00
0.01
0.01
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Karnataka

122

City by District - Karnataka: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Ankola (Uttara Kannada; 15,459)


Dandeli (Uttara Kannada; 57,581)
Venkatapura (Uttara Kannada; 6,449)
Honavar (Uttara Kannada; 19,270)
Karwar (Uttara Kannada; 68,033)
Bhatkal (Uttara Kannada; 34,346)
Sirsi (Uttara Kannada; 63,442)
Siddapur (Uttara Kannada; 15,181)
Mundgod (Uttara Kannada; 17,474)
Total

3,489
1,081
4,820
3,012
897
1,768
965
3,539
3,205

0.010
0.038
0.004
0.013
0.045
0.023
0.042
0.010
0.012
12.654

0.08
0.30
0.03
0.10
0.36
0.18
0.33
0.08
0.09
100.00

0.00
0.02
0.00
0.01
0.02
0.01
0.02
0.00
0.00
5.13

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Kerala

123

20 KERALA
20.1
Year

LATENT DEMAND BY YEAR - KERALA


The Latent Demand for Stick and Solid Deodorants in Kerala: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

6.938
7.154
7.376
7.605
7.840
8.077
8.320
8.571
8.829
9.095
9.369

3.58
3.52
3.46
3.39
3.33
3.28
3.22
3.17
3.11
3.05
3.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Kerala - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Kerala: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Kerala

20.2

124

CITIES SORTED BY RANK - KERALA

City (population)

Kerala - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Trivandrum (785,871)
Kochi (629,416)
Kozhikode (460,636)
Kollam (381,403)
Thrissur (335,008)
Alappuzha (186,859)
Palakkad (137,957)
Thalassery (104,875)
Ponnani (92,181)
Manjeri (88,327)
Vadakara (79,923)
Neyyattinkara (73,270)
Quilandy (72,779)
Payyannur (72,506)
Taliparamba (71,166)
Edathala (70,845)
Beypore (70,577)
Kanhangad (69,117)
Kayamkulam (68,905)
Kannur (67,318)
Kalamassery (66,665)
Kottayam (64,079)
Thrippunithura (63,188)
Malappuram (61,720)
Cheruvannur (60,265)
Thiruvalla (59,967)
Nedumangad (59,239)
Tirur (56,613)
Kasaragod (55,593)
Changanassery (54,830)
Kunnamkulam (54,434)
Ottappalam (51,949)
Chalakudy (51,043)
Punalur (49,834)
Thodupuzha (48,779)
Cherthala (47,593)
Perinthalmanna (47,077)
Mattannur (46,765)
Chirakkal (45,681)
Komalapuram (45,671)

35
48
66
78
90
172
245
341
399
415
463
514
519
526
535
540
546
556
560
569
577
602
614
630
652
656
670
697
708
721
725
751
759
780
799
818
829
835
854
856

0.810
0.649
0.475
0.393
0.345
0.193
0.142
0.108
0.095
0.091
0.082
0.076
0.075
0.075
0.073
0.073
0.073
0.071
0.071
0.069
0.069
0.066
0.065
0.064
0.062
0.062
0.061
0.058
0.057
0.057
0.056
0.054
0.053
0.051
0.050
0.049
0.049
0.048
0.047
0.047

10.03
8.03
5.88
4.87
4.28
2.38
1.76
1.34
1.18
1.13
1.02
0.94
0.93
0.93
0.91
0.90
0.90
0.88
0.88
0.86
0.85
0.82
0.81
0.79
0.77
0.77
0.76
0.72
0.71
0.70
0.69
0.66
0.65
0.64
0.62
0.61
0.60
0.60
0.58
0.58

0.33
0.26
0.19
0.16
0.14
0.08
0.06
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Kerala

125

City (population)

Kerala - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Perumbaikad (45,358)
Varkala (44,608)
Vazhakkala (44,607)
Peringathur (44,403)
Shoranur (44,343)
Maradu (43,257)
Paravoor (40,784)
Chavakkad (40,244)
Kottuvally (39,976)
Pathanamthitta (39,890)
Kothamangalam (39,222)
Choornikkara (39,041)
Thottada (38,365)
Methala (38,323)
Attingal (37,617)
Kadungalloor (37,409)
Aroor (37,230)
Kodungallur (35,396)
Puzhathi (35,319)
Angamaly (35,270)
Pappinisseri (35,103)
Chittur-Thathamangalam (33,645)
Chockli (33,534)
Villiappally (33,517)
Elayavoor (33,287)
Olavanna (32,635)
Ramanattukara (32,117)
Eloor (31,754)
Paravur (31,716)
Chengamanad (31,419)
Erattupetta (31,314)
Kalpetta (31,237)
Koothuparamba (31,163)
Feroke (31,134)
Muvattupuzha (30,844)
Dharmadom (30,780)
Kadirur (30,590)
Adoor (30,542)
Irinjalakuda (30,468)
Mavelikkara (30,011)
Chendamangalam (29,687)

859
877
878
885
887
913
973
990
999
1,001
1,022
1,027
1,046
1,049
1,074
1,078
1,083
1,132
1,139
1,143
1,146
1,187
1,192
1,194
1,203
1,226
1,238
1,251
1,253
1,262
1,264
1,268
1,270
1,271
1,282
1,284
1,290
1,292
1,296
1,309
1,320

0.047
0.046
0.046
0.046
0.046
0.045
0.042
0.041
0.041
0.041
0.040
0.040
0.040
0.040
0.039
0.039
0.038
0.036
0.036
0.036
0.036
0.035
0.035
0.035
0.034
0.034
0.033
0.033
0.033
0.032
0.032
0.032
0.032
0.032
0.032
0.032
0.032
0.031
0.031
0.031
0.031

0.58
0.57
0.57
0.57
0.57
0.55
0.52
0.51
0.51
0.51
0.50
0.50
0.49
0.49
0.48
0.48
0.48
0.45
0.45
0.45
0.45
0.43
0.43
0.43
0.42
0.42
0.41
0.41
0.40
0.40
0.40
0.40
0.40
0.40
0.39
0.39
0.39
0.39
0.39
0.38
0.38

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Kerala

126

City (population)

Kerala - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kalliasseri (29,616)
Mavoor (29,381)
Pallikkunnu (28,452)
Perumbavoor (28,016)
Cheranallur (27,784)
Cheruthazham (27,689)
Chengannur (26,793)
Eranholi (25,969)
Varappuzha (25,870)
Muhamma (25,867)
Pantheeramkavu (25,848)
Aluva (25,439)
Azhikode South (25,271)
Kudlu (24,616)
Mulavukad (24,107)
Palai (23,890)
Vaikom (23,887)
Kanjikkuzhi (23,295)
Azhikode North (23,216)
Muzhappilangad (23,115)
Ancharakandy (23,091)
Thiruvankulam (22,912)
Guruvayoor (22,357)
Panniyannur (22,012)
Karuvanthuruthy (21,914)
Pattiom (21,050)
Chelora (20,647)
Munderi (20,554)
Paduvilayi (20,226)
Kannapuram (19,594)
Marathakkara (18,924)
Kottayam-Malabar (18,467)
Koratty (18,427)
Kadachira (18,401)
Nenmenikkara (18,367)
Arookutty (18,347)
Chevvoor (18,333)
Kokkothamangalam (17,783)
Pathiriyad (17,525)
Palayad (17,371)
Puthunagaram (17,271)

1,328
1,336
1,380
1,397
1,411
1,414
1,465
1,520
1,526
1,527
1,529
1,549
1,561
1,600
1,630
1,651
1,652
1,684
1,690
1,704
1,706
1,718
1,759
1,782
1,790
1,855
1,891
1,905
1,940
2,001
2,073
2,129
2,133
2,137
2,147
2,152
2,154
2,226
2,256
2,280
2,295

0.031
0.030
0.029
0.029
0.029
0.029
0.028
0.027
0.027
0.027
0.027
0.026
0.026
0.025
0.025
0.025
0.025
0.024
0.024
0.024
0.024
0.024
0.023
0.023
0.023
0.022
0.021
0.021
0.021
0.020
0.020
0.019
0.019
0.019
0.019
0.019
0.019
0.018
0.018
0.018
0.018

0.38
0.37
0.36
0.36
0.35
0.35
0.34
0.33
0.33
0.33
0.33
0.32
0.32
0.31
0.31
0.30
0.30
0.30
0.30
0.29
0.29
0.29
0.29
0.28
0.28
0.27
0.26
0.26
0.26
0.25
0.24
0.24
0.24
0.23
0.23
0.23
0.23
0.23
0.22
0.22
0.22

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Kerala

127

City (population)

Kerala - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Panoor (17,188)
Pinarayi (16,702)
Kadamakkudy (16,697)
Peralasseri (16,692)
Iriveri (16,538)
Chala (16,388)
Varam (15,553)
Kanhirode (14,725)
Chowwara (14,354)
Vallachira (14,185)
Brahmakulam (13,745)
Kannadiparamba (13,355)
Nadathara (13,289)
Narath (13,246)
Puthukkad (13,190)
Mavilayi (12,613)
Avinissery (12,095)
New Mahe (11,850)
Idukki Township (11,622)
Pavaratty (11,421)
Perakam (10,928)
Kureekkad (10,267)
Venmanad (10,222)
Puranattukara (10,125)
Manjeshwar (9,153)
Iringaprom (9,006)
Kolazhy (8,911)
Valapattanam (8,831)
Pottore (8,663)
Udma (8,594)
Palissery (8,389)
Thaikkad (8,177)
Paluvai (7,604)
Hosabettu (6,243)
Bangramanjeshwar (5,947)
Akathiyoor (5,564)
Kannur Cantonment (4,959)
Total

2,307
2,370
2,372
2,373
2,399
2,421
2,523
2,644
2,695
2,718
2,795
2,862
2,874
2,880
2,887
2,985
3,068
3,110
3,152
3,187
3,283
3,424
3,438
3,459
3,687
3,716
3,734
3,752
3,798
3,816
3,880
3,932
4,073
4,384
4,460
4,552
4,665

0.018
0.017
0.017
0.017
0.017
0.017
0.016
0.015
0.015
0.015
0.014
0.014
0.014
0.014
0.014
0.013
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.010
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.006
0.006
0.006
0.005
8.077

0.22
0.21
0.21
0.21
0.21
0.21
0.20
0.19
0.18
0.18
0.18
0.17
0.17
0.17
0.17
0.16
0.15
0.15
0.15
0.15
0.14
0.13
0.13
0.13
0.12
0.11
0.11
0.11
0.11
0.11
0.11
0.10
0.10
0.08
0.08
0.07
0.06
100.00

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
3.28

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Kerala

20.3

128

CITIES SORTED BY DISTRICT - KERALA

City by District - Kerala: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Mavelikkara (Alappuzha; 30,011)


Komalapuram (Alappuzha; 45,671)
Kokkothamangalam (Alappuzha; 17,783)
Kayamkulam (Alappuzha; 68,905)
Chengannur (Alappuzha; 26,793)
Cherthala (Alappuzha; 47,593)
Aroor (Alappuzha; 37,230)
Arookutty (Alappuzha; 18,347)
Alappuzha (Alappuzha; 186,859)
Muhamma (Alappuzha; 25,867)
Kanjikkuzhi (Alappuzha; 23,295)
Cheranallur (Ernakulam; 27,784)
Choornikkara (Ernakulam; 39,041)
Kadamakkudy (Ernakulam; 16,697)
Chengamanad (Ernakulam; 31,419)
Thrippunithura (Ernakulam; 63,188)
Kureekkad (Ernakulam; 10,267)
Thiruvankulam (Ernakulam; 22,912)
Maradu (Ernakulam; 43,257)
Eloor (Ernakulam; 31,754)
Chendamangalam (Ernakulam; 29,687)
Edathala (Ernakulam; 70,845)
Kottuvally (Ernakulam; 39,976)
Paravur (Ernakulam; 31,716)
Muvattupuzha (Ernakulam; 30,844)
Mulavukad (Ernakulam; 24,107)
Chowwara (Ernakulam; 14,354)
Vazhakkala (Ernakulam; 44,607)
Kalamassery (Ernakulam; 66,665)
Aluva (Ernakulam; 25,439)
Kochi (Ernakulam; 629,416)
Varappuzha (Ernakulam; 25,870)
Kothamangalam (Ernakulam; 39,222)
Angamaly (Ernakulam; 35,270)
Kadungalloor (Ernakulam; 37,409)
Perumbavoor (Ernakulam; 28,016)
Idukki Township (Idukki; 11,622)
Thodupuzha (Idukki; 48,779)
Dharmadom (Kannur; 30,780)
Munderi (Kannur; 20,554)
Muzhappilangad (Kannur; 23,115)
Narath (Kannur; 13,246)

1,309
856
2,226
560
1,465
818
1,083
2,152
172
1,527
1,684
1,411
1,027
2,372
1,262
614
3,424
1,718
913
1,251
1,320
540
999
1,253
1,282
1,630
2,695
878
577
1,549
48
1,526
1,022
1,143
1,078
1,397
3,152
799
1,284
1,905
1,704
2,880

0.031
0.047
0.018
0.071
0.028
0.049
0.038
0.019
0.193
0.027
0.024
0.029
0.040
0.017
0.032
0.065
0.011
0.024
0.045
0.033
0.031
0.073
0.041
0.033
0.032
0.025
0.015
0.046
0.069
0.026
0.649
0.027
0.040
0.036
0.039
0.029
0.012
0.050
0.032
0.021
0.024
0.014

0.38
0.58
0.23
0.88
0.34
0.61
0.48
0.23
2.38
0.33
0.30
0.35
0.50
0.21
0.40
0.81
0.13
0.29
0.55
0.41
0.38
0.90
0.51
0.40
0.39
0.31
0.18
0.57
0.85
0.32
8.03
0.33
0.50
0.45
0.48
0.36
0.15
0.62
0.39
0.26
0.29
0.17

0.01
0.02
0.01
0.03
0.01
0.02
0.02
0.01
0.08
0.01
0.01
0.01
0.02
0.01
0.01
0.03
0.00
0.01
0.02
0.01
0.01
0.03
0.02
0.01
0.01
0.01
0.01
0.02
0.03
0.01
0.26
0.01
0.02
0.01
0.02
0.01
0.00
0.02
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Kerala

129

City by District - Kerala: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kadachira (Kannur; 18,401)


New Mahe (Kannur; 11,850)
Kadirur (Kannur; 30,590)
Elayavoor (Kannur; 33,287)
Kottayam-Malabar (Kannur; 18,467)
Mavilayi (Kannur; 12,613)
Mattannur (Kannur; 46,765)
Kanhirode (Kannur; 14,725)
Kannadiparamba (Kannur; 13,355)
Kannapuram (Kannur; 19,594)
Kannur (Kannur; 67,318)
Kannur Cantonment (Kannur; 4,959)
Eranholi (Kannur; 25,969)
Iriveri (Kannur; 16,538)
Koothuparamba (Kannur; 31,163)
Paduvilayi (Kannur; 20,226)
Kalliasseri (Kannur; 29,616)
Puzhathi (Kannur; 35,319)
Pathiriyad (Kannur; 17,525)
Pattiom (Kannur; 21,050)
Chala (Kannur; 16,388)
Payyannur (Kannur; 72,506)
Peralasseri (Kannur; 16,692)
Thottada (Kannur; 38,365)
Peringathur (Kannur; 44,403)
Thalassery (Kannur; 104,875)
Taliparamba (Kannur; 71,166)
Azhikode South (Kannur; 25,271)
Chelora (Kannur; 20,647)
Panniyannur (Kannur; 22,012)
Chockli (Kannur; 33,534)
Chirakkal (Kannur; 45,681)
Varam (Kannur; 15,553)
Ancharakandy (Kannur; 23,091)
Pinarayi (Kannur; 16,702)
Cheruthazham (Kannur; 27,689)
Panoor (Kannur; 17,188)
Valapattanam (Kannur; 8,831)
Pappinisseri (Kannur; 35,103)
Azhikode North (Kannur; 23,216)
Pallikkunnu (Kannur; 28,452)

2,137
3,110
1,290
1,203
2,129
2,985
835
2,644
2,862
2,001
569
4,665
1,520
2,399
1,270
1,940
1,328
1,139
2,256
1,855
2,421
526
2,373
1,046
885
341
535
1,561
1,891
1,782
1,192
854
2,523
1,706
2,370
1,414
2,307
3,752
1,146
1,690
1,380

0.019
0.012
0.032
0.034
0.019
0.013
0.048
0.015
0.014
0.020
0.069
0.005
0.027
0.017
0.032
0.021
0.031
0.036
0.018
0.022
0.017
0.075
0.017
0.040
0.046
0.108
0.073
0.026
0.021
0.023
0.035
0.047
0.016
0.024
0.017
0.029
0.018
0.009
0.036
0.024
0.029

0.23
0.15
0.39
0.42
0.24
0.16
0.60
0.19
0.17
0.25
0.86
0.06
0.33
0.21
0.40
0.26
0.38
0.45
0.22
0.27
0.21
0.93
0.21
0.49
0.57
1.34
0.91
0.32
0.26
0.28
0.43
0.58
0.20
0.29
0.21
0.35
0.22
0.11
0.45
0.30
0.36

0.01
0.00
0.01
0.01
0.01
0.01
0.02
0.01
0.01
0.01
0.03
0.00
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.03
0.01
0.02
0.02
0.04
0.03
0.01
0.01
0.01
0.01
0.02
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Kerala

130

City by District - Kerala: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kanhangad (Kasaragod; 69,117)


Bangramanjeshwar (Kasaragod; 5,947)
Kasaragod (Kasaragod; 55,593)
Hosabettu (Kasaragod; 6,243)
Kudlu (Kasaragod; 24,616)
Udma (Kasaragod; 8,594)
Manjeshwar (Kasaragod; 9,153)
Kollam (Kollam; 381,403)
Punalur (Kollam; 49,834)
Paravoor (Kollam; 40,784)
Palai (Kottayam; 23,890)
Vaikom (Kottayam; 23,887)
Changanassery (Kottayam; 54,830)
Perumbaikad (Kottayam; 45,358)
Erattupetta (Kottayam; 31,314)
Kottayam (Kottayam; 64,079)
Mavoor (Kozhikode; 29,381)
Quilandy (Kozhikode; 72,779)
Cheruvannur (Kozhikode; 60,265)
Palayad (Kozhikode; 17,371)
Pantheeramkavu (Kozhikode; 25,848)
Ramanattukara (Kozhikode; 32,117)
Karuvanthuruthy (Kozhikode; 21,914)
Vadakara (Kozhikode; 79,923)
Feroke (Kozhikode; 31,134)
Beypore (Kozhikode; 70,577)
Kozhikode (Kozhikode; 460,636)
Olavanna (Kozhikode; 32,635)
Villiappally (Kozhikode; 33,517)
Ponnani (Malappuram; 92,181)
Perinthalmanna (Malappuram; 47,077)
Tirur (Malappuram; 56,613)
Malappuram (Malappuram; 61,720)
Manjeri (Malappuram; 88,327)
Shoranur (Palakkad; 44,343)
Puthunagaram (Palakkad; 17,271)
Palakkad (Palakkad; 137,957)
Chittur-Thathamangalam (Palakkad; 33,645)
Ottappalam (Palakkad; 51,949)
Pathanamthitta (Pathanamthitta; 39,890)
Thiruvalla (Pathanamthitta; 59,967)

556
4,460
708
4,384
1,600
3,816
3,687
78
780
973
1,651
1,652
721
859
1,264
602
1,336
519
652
2,280
1,529
1,238
1,790
463
1,271
546
66
1,226
1,194
399
829
697
630
415
887
2,295
245
1,187
751
1,001
656

0.071
0.006
0.057
0.006
0.025
0.009
0.009
0.393
0.051
0.042
0.025
0.025
0.057
0.047
0.032
0.066
0.030
0.075
0.062
0.018
0.027
0.033
0.023
0.082
0.032
0.073
0.475
0.034
0.035
0.095
0.049
0.058
0.064
0.091
0.046
0.018
0.142
0.035
0.054
0.041
0.062

0.88
0.08
0.71
0.08
0.31
0.11
0.12
4.87
0.64
0.52
0.30
0.30
0.70
0.58
0.40
0.82
0.37
0.93
0.77
0.22
0.33
0.41
0.28
1.02
0.40
0.90
5.88
0.42
0.43
1.18
0.60
0.72
0.79
1.13
0.57
0.22
1.76
0.43
0.66
0.51
0.77

0.03
0.00
0.02
0.00
0.01
0.00
0.00
0.16
0.02
0.02
0.01
0.01
0.02
0.02
0.01
0.03
0.01
0.03
0.03
0.01
0.01
0.01
0.01
0.03
0.01
0.03
0.19
0.01
0.01
0.04
0.02
0.02
0.03
0.04
0.02
0.01
0.06
0.01
0.02
0.02
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Kerala

131

City by District - Kerala: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Adoor (Pathanamthitta; 30,542)


Nedumangad (Thiruvananthapuram; 59,239)
Neyyattinkara (Thiruvananthapuram; 73,270)
Varkala (Thiruvananthapuram; 44,608)
Trivandrum (Thiruvananthapuram; 785,871)
Attingal (Thiruvananthapuram; 37,617)
Kodungallur (Thrissur; 35,396)
Perakam (Thrissur; 10,928)
Iringaprom (Thrissur; 9,006)
Irinjalakuda (Thrissur; 30,468)
Pottore (Thrissur; 8,663)
Avinissery (Thrissur; 12,095)
Brahmakulam (Thrissur; 13,745)
Puthukkad (Thrissur; 13,190)
Chavakkad (Thrissur; 40,244)
Vallachira (Thrissur; 14,185)
Venmanad (Thrissur; 10,222)
Akathiyoor (Thrissur; 5,564)
Puranattukara (Thrissur; 10,125)
Kunnamkulam (Thrissur; 54,434)
Nenmenikkara (Thrissur; 18,367)
Methala (Thrissur; 38,323)
Marathakkara (Thrissur; 18,924)
Chevvoor (Thrissur; 18,333)
Palissery (Thrissur; 8,389)
Chalakudy (Thrissur; 51,043)
Paluvai (Thrissur; 7,604)
Pavaratty (Thrissur; 11,421)
Guruvayoor (Thrissur; 22,357)
Thrissur (Thrissur; 335,008)
Koratty (Thrissur; 18,427)
Nadathara (Thrissur; 13,289)
Kolazhy (Thrissur; 8,911)
Thaikkad (Thrissur; 8,177)
Kalpetta (Wayanad; 31,237)
Total

1,292
670
514
877
35
1,074
1,132
3,283
3,716
1,296
3,798
3,068
2,795
2,887
990
2,718
3,438
4,552
3,459
725
2,147
1,049
2,073
2,154
3,880
759
4,073
3,187
1,759
90
2,133
2,874
3,734
3,932
1,268

0.031
0.061
0.076
0.046
0.810
0.039
0.036
0.011
0.009
0.031
0.009
0.012
0.014
0.014
0.041
0.015
0.011
0.006
0.010
0.056
0.019
0.040
0.020
0.019
0.009
0.053
0.008
0.012
0.023
0.345
0.019
0.014
0.009
0.008
0.032
8.077

0.39
0.76
0.94
0.57
10.03
0.48
0.45
0.14
0.11
0.39
0.11
0.15
0.18
0.17
0.51
0.18
0.13
0.07
0.13
0.69
0.23
0.49
0.24
0.23
0.11
0.65
0.10
0.15
0.29
4.28
0.24
0.17
0.11
0.10
0.40
100.00

0.01
0.02
0.03
0.02
0.33
0.02
0.01
0.00
0.00
0.01
0.00
0.01
0.01
0.01
0.02
0.01
0.00
0.00
0.00
0.02
0.01
0.02
0.01
0.01
0.00
0.02
0.00
0.00
0.01
0.14
0.01
0.01
0.00
0.00
0.01
3.28

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Lakshadweep

132

21 LAKSHADWEEP
21.1
Year

LATENT DEMAND BY YEAR - LAKSHADWEEP


The Latent Demand for Stick and Solid Deodorants in Lakshadweep: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.019
0.020
0.021
0.021
0.022
0.023
0.024
0.024
0.025
0.026
0.027

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Lakshadweep - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Lakshadweep: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Lakshadweep

21.2

133

CITIES SORTED BY RANK - LAKSHADWEEP

Lakshadweep - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kavaratti (10,928)
Minicoy (10,260)
Amini (7,931)
Total

3,898
4,028
4,428

0.009
0.008
0.006
0.023

37.53
35.23
27.24
100.00

0.00
0.00
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

21.3

CITIES SORTED BY DISTRICT - LAKSHADWEEP

City by District - Lakshadweep: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Minicoy (Lakshadweep; 10,260)


Kavaratti (Lakshadweep; 10,928)
Amini (Lakshadweep; 7,931)
Total

4,028
3,898
4,428

0.008
0.009
0.006
0.023

35.23
37.53
27.24
100.00

0.00
0.00
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

134

22 MADHYA PRADESH
22.1
Year

LATENT DEMAND BY YEAR - MADHYA PRADESH


The Latent Demand for Stick and Solid Deodorants in Madhya Pradesh: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

9.560
10.352
11.209
12.138
13.133
14.148
15.231
16.396
17.651
19.001
20.455

4.93
5.09
5.25
5.42
5.58
5.74
5.90
6.05
6.22
6.38
6.55

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Madhya Pradesh - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Madhya Pradesh: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

22.2

135

CITIES SORTED BY RANK - MADHYA PRADESH

Madhya Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India

_________________________________________________________________________________________________________

Indore (1,788,421)
Bhopal (1,605,300)
Jabalpur (1,065,221)
Gwalior (925,780)
Ujjain (481,333)
Sagar (260,096)
Dewas (258,234)
Satna (252,424)
Ratlam (247,720)
Burhanpur (217,597)
Murwara (209,063)
Singrauli (207,767)
Rewa (205,138)
Khandwa (192,536)
Bhind (172,152)
Morena (168,930)
Shivpuri (164,417)
Guna (153,527)
Vidisha (140,456)
Chhindwara (136,932)
Mandsaur (130,409)
Damoh (125,569)
Neemuch (120,348)
Chhatarpur (111,417)
Hoshangabad (108,996)
Nagda (108,065)
Sarni (106,374)
Itarsi (104,995)
Sehore (101,801)
Seoni (100,535)
Khargone (96,778)
Mhow Cantt. (95,188)
Betul (93,244)
Datia (92,634)
Shahdol (87,978)
Dhar (84,495)
Balaghat (84,035)
Tikamgarh (76,770)
Pithampur (76,187)
Jabalpur Cantt. (74,430)

15
17
31
41
82
155
156
161
166
198
206
208
212
222
255
263
271
300
325
334
354
373
391
422
435
438
448
456
469
481
496
508
525
528
563
584
586
662
669
686

1.434
1.287
0.854
0.742
0.386
0.209
0.207
0.202
0.199
0.174
0.168
0.167
0.164
0.154
0.138
0.135
0.132
0.123
0.113
0.110
0.105
0.101
0.097
0.089
0.087
0.087
0.085
0.084
0.082
0.081
0.078
0.076
0.075
0.074
0.071
0.068
0.067
0.062
0.061
0.060

10.14
9.10
6.04
5.25
2.73
1.47
1.46
1.43
1.40
1.23
1.18
1.18
1.16
1.09
0.98
0.96
0.93
0.87
0.80
0.78
0.74
0.71
0.68
0.63
0.62
0.61
0.60
0.60
0.58
0.57
0.55
0.54
0.53
0.53
0.50
0.48
0.48
0.44
0.43
0.42

0.58
0.52
0.35
0.30
0.16
0.08
0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.06
0.06
0.05
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

136

Madhya Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Jaora (71,356)
Basoda (69,813)
Harda (69,090)
Ashok Nagar (64,578)
Dabra (63,440)
Sheopur (61,605)
Bina Etawa (57,309)
Shajapur (56,074)
Raghogarh -Vijaypur (55,074)
Sendhwa (54,792)
Narsimhapur (51,634)
Mandla (51,395)
Panna (51,126)
Sidhi (51,123)
Gohad (50,597)
Dhanpuri (49,164)
Barwani (48,389)
Shujalpur (47,542)
Sironj (47,133)
Pipariya (46,245)
Pandhurna (45,796)
Mandideep (44,668)
Ashta (44,528)
Morar Cantt. (43,529)
Sihora (42,417)
Dongar Parasia (42,404)
Gadarwara (42,361)
Biaora (42,337)
Ambah (40,800)
Sagar Cantt. (40,161)
Raisen (39,804)
Maihar (38,453)
Sanawad (38,211)
Porsa (37,054)
Nowgaon (36,972)
Malaj Khand (36,191)
Sarangpur (36,156)
Khurai (35,699)
Nepanagar (35,443)
Agar (34,932)
Badnagar (34,651)

711
727
733
774
788
815
881
906
923
925
993
998
1,004
1,005
1,017
1,052
1,071
1,091
1,102
1,116
1,127
1,157
1,159
1,181
1,213
1,215
1,216
1,217
1,252
1,267
1,278
1,312
1,317
1,357
1,360
1,387
1,389
1,412
1,422
1,448
1,458

0.057
0.056
0.055
0.052
0.051
0.049
0.046
0.045
0.044
0.044
0.041
0.041
0.041
0.041
0.041
0.039
0.039
0.038
0.038
0.037
0.037
0.036
0.036
0.035
0.034
0.034
0.034
0.034
0.033
0.032
0.032
0.031
0.031
0.030
0.030
0.029
0.029
0.029
0.028
0.028
0.028

0.40
0.40
0.39
0.37
0.36
0.35
0.32
0.32
0.31
0.31
0.29
0.29
0.29
0.29
0.29
0.28
0.27
0.27
0.27
0.26
0.26
0.25
0.25
0.25
0.24
0.24
0.24
0.24
0.23
0.23
0.23
0.22
0.22
0.21
0.21
0.21
0.20
0.20
0.20
0.20
0.20

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

137

Madhya Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Jhabua (34,233)
Begamganj (34,217)
Amlai (33,914)
Khachrod (33,471)
Sabalgarh (33,135)
Pasan (33,101)
Amla (33,086)
Hatta (31,916)
Kotma (31,889)
Chanderi (31,698)
Bijuri (31,642)
Lahar (31,627)
Mahidpur (31,437)
Narsinghgarh (30,964)
Garhakota (30,090)
Umaria (30,045)
Dhamnod (29,411)
Seoni Malwa (29,327)
Banda (29,308)
Rehli (29,011)
Joura (28,564)
Manawar (28,504)
Bamor (28,237)
Rahatgarh (28,232)
Baraily (28,231)
Alirajpur (28,169)
Panagar (28,149)
Kareli (28,028)
Barwaha (27,893)
Kukshi (27,224)
Sausar (27,219)
Berasia (27,193)
Rajgarh (26,788)
Deori (26,659)
Karera (26,299)
Chhota Chhindwara (26,217)
Mauganj (25,737)
Wara Seoni (25,712)
Anjad (25,627)
Manasa (25,327)
Prithvipur (25,237)

1,481
1,483
1,496
1,514
1,535
1,536
1,539
1,583
1,585
1,593
1,601
1,602
1,609
1,634
1,677
1,680
1,720
1,723
1,725
1,743
1,767
1,771
1,786
1,787
1,788
1,791
1,792
1,799
1,804
1,842
1,844
1,847
1,874
1,884
1,912
1,923
1,956
1,957
1,969
1,990
1,997

0.027
0.027
0.027
0.027
0.027
0.027
0.027
0.026
0.026
0.025
0.025
0.025
0.025
0.025
0.024
0.024
0.024
0.024
0.024
0.023
0.023
0.023
0.023
0.023
0.023
0.023
0.023
0.022
0.022
0.022
0.022
0.022
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.020
0.020

0.19
0.19
0.19
0.19
0.19
0.19
0.19
0.18
0.18
0.18
0.18
0.18
0.18
0.18
0.17
0.17
0.17
0.17
0.17
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.14
0.14

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

138

Madhya Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Jamai (25,107)
Nowrozaba (25,079)
Sohagpur (24,999)
Chitrakoot (24,959)
Kailaras (24,552)
Nainpur (24,372)
Maharajpur (24,106)
Alot (24,095)
Tarana (24,020)
Shamgarh (24,020)
Multai (23,990)
Aron (23,768)
Khategaon (23,531)
Pachore (23,443)
Pali (23,363)
Rau (23,337)
Bangawan (23,196)
Niwari (23,187)
Bhander (23,138)
Mhowgaon (22,974)
Laundi (22,599)
Kymore (22,548)
Beohari (22,406)
Obedullaganj (22,341)
Maheshwar (21,995)
Seondha (21,876)
Mungaoli (21,872)
Nagod (21,802)
Khajuraho (21,587)
Timarni (21,471)
Kasrawad (21,311)
Rajakhedi (21,297)
Bijawar (20,613)
Maksi (20,591)
Shahpur (20,361)
Rajpur (20,055)
Rampura (19,884)
Badnawar (19,868)
Burhar (19,868)
Mau (19,732)
Khirkiya (19,573)

2,012
2,016
2,023
2,029
2,056
2,069
2,090
2,092
2,101
2,102
2,105
2,127
2,160
2,168
2,182
2,184
2,197
2,200
2,205
2,219
2,248
2,253
2,271
2,278
2,316
2,325
2,326
2,334
2,361
2,371
2,392
2,393
2,468
2,471
2,490
2,515
2,535
2,538
2,539
2,550
2,568

0.020
0.020
0.020
0.020
0.020
0.020
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.016
0.016
0.016
0.016
0.016
0.016
0.016

0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.11
0.11
0.11
0.11
0.11
0.11

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

139

Madhya Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Dindori (19,495)
Chachaura-Binaganj (19,372)
Gormi (19,318)
Nasrullaganj (19,301)
Patharia (19,236)
Katangi (19,118)
Chandameta-Butaria (18,962)
Jirapur (18,825)
Unchehara (18,654)
Bhanpura (18,465)
Anuppur (18,357)
Amarpatan (18,322)
Jawad (18,073)
Badi (18,018)
Hatpipalya (17,842)
Daboh (17,798)
Harsud (17,766)
Damua (17,752)
Bhainsdehi (17,640)
Narwar (17,631)
Kolaras (17,548)
Badoda (17,546)
Jatara (17,457)
Sonkatch (17,401)
Harpalpur (17,252)
Baihar (17,241)
Khilchipur (17,153)
G.C.F Jabalpur (17,100)
Bhitarwar (17,091)
Teonthar (17,072)
Depalpur (17,017)
Kannod (16,978)
Bada Malhera (16,840)
Pichhore (16,678)
Hanumana (16,651)
Mihona (16,568)
Mehgaon (16,498)
Palera (16,397)
Indergarh (16,341)
Babai (16,331)
Shahgarh (16,329)

2,576
2,588
2,594
2,598
2,605
2,624
2,643
2,658
2,675
2,694
2,704
2,706
2,746
2,753
2,771
2,778
2,782
2,785
2,798
2,799
2,809
2,810
2,823
2,831
2,847
2,850
2,864
2,870
2,873
2,875
2,882
2,886
2,904
2,917
2,920
2,930
2,938
2,951
2,962
2,964
2,965

0.016
0.016
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013

0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

140

Madhya Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Garoth (16,310)
O.F.Khamaria (16,297)
Bijeypur (16,295)
Hindoria (16,151)
Makronia (16,106)
Lakhnadon (16,058)
Bhikangaon (16,006)
Khetia (15,970)
Nalkheda (15,899)
Lateri (15,749)
Kumbhraj (15,673)
Ajaigarh (15,650)
Unhel (15,623)
Budhni (15,519)
Udaipura (15,439)
Kurwai (15,379)
Piplya Mandi (15,341)
Soyatkalan (15,197)
Susner (15,047)
Dharampuri (14,811)
Runji Gautampura (14,802)
Patan (14,795)
Sawer (14,718)
Churhat (14,668)
Tal (14,636)
Garhi-Malhara (14,512)
Sitamau (14,430)
Tekanpur (14,352)
Chandia (14,337)
Ichhawar (14,205)
Thandla (14,202)
Khaniyadhana (14,101)
Betma (14,027)
Gurh (13,933)
Rajnagar (13,929)
Petlawad (13,904)
Khargapur (13,896)
Birsinghpur (13,809)
Semaria (13,799)
Ratlam Rly. Colony (13,673)
Amarwara (13,463)

2,968
2,973
2,976
2,997
3,002
3,006
3,013
3,018
3,026
3,038
3,049
3,052
3,055
3,072
3,082
3,093
3,101
3,113
3,138
3,165
3,167
3,168
3,180
3,189
3,191
3,206
3,220
3,235
3,241
3,261
3,263
3,275
3,292
3,303
3,305
3,312
3,315
3,328
3,330
3,350
3,378

0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011

0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

141

Madhya Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Pawai (13,438)
Shahpura (13,391)
Vehicle Fac. Jabalpur (13,385)
Bilpura (13,224)
Badod (13,170)
Amanganj (13,003)
Mangawan (12,938)
Bilaua (12,900)
Devendranagar (12,775)
Chaurai Khas (12,762)
Pachmarhi Cantt (12,734)
Mandleshwar (12,701)
Rampur Baghelan (12,668)
Majholi (12,660)
Tendu Kheda (12,570)
Bhilakhedi (12,495)
Akoda (12,353)
Pandhana (12,314)
Khan (12,248)
Sirmaur (12,246)
Barhi (12,229)
Satwas (12,224)
Sailana (12,206)
Barela (12,174)
Palda (12,157)
Neuton Chikhli Kalan (12,147)
Polay Kalan (12,146)
Devhara (12,121)
Ghuwara (12,106)
Badkuhi (12,051)
Pansemal (12,030)
Kali Chhapar (11,970)
Lidhorakhas (11,943)
Mundi (11,942)
Ranapur (11,886)
Jiran (11,777)
Barghat (11,671)
Akodia (11,652)
Badarwas (11,652)
Bhaurasa (11,649)
Dola (11,618)

3,384
3,393
3,394
3,419
3,431
3,462
3,470
3,475
3,505
3,509
3,514
3,523
3,533
3,535
3,547
3,560
3,581
3,588
3,601
3,602
3,606
3,607
3,611
3,614
3,618
3,620
3,622
3,624
3,627
3,639
3,645
3,652
3,654
3,655
3,668
3,685
3,698
3,700
3,701
3,702
3,708

0.011
0.011
0.011
0.011
0.011
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.009
0.009
0.009
0.009
0.009
0.009

0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

142

Madhya Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Isagarh (11,584)
Meghnagar (11,549)
Dhana (11,526)
Ordinance Factory Itarsi (11,492)
Karnawad (11,480)
Phuphkalan (11,470)
Chandla (11,427)
Bagli (11,332)
Narayangarh (11,284)
Jobat (11,185)
Rampur Naikin (11,085)
Mohgaon (11,072)
Rehti (10,906)
Dumar Kachhar (10,893)
Govindgarh (10,856)
Betul-Bazar (10,798)
Bamhani (10,769)
Antari (10,674)
Kelhaur (10,638)
Harrai (10,566)
Alampur (10,468)
Lodhikheda (10,414)
Baikunthpur (10,413)
Khujner (10,395)
Karrapur (10,395)
Bhavra (10,370)
Chichli (10,356)
Kantaphod (10,345)
Iklehra (10,307)
Manegaon (10,271)
Chakghat (10,191)
Bharveli (10,189)
Talen (10,186)
Buxwaha (10,148)
Hatod (10,110)
Jaitwara (9,967)
Tirodi (9,905)
Nai Garhi (9,815)
Sultanpur (9,758)
Kari (9,724)
Kanad (9,684)
Barigarh (9,616)

3,714
3,719
3,720
3,725
3,729
3,731
3,741
3,757
3,768
3,785
3,807
3,810
3,850
3,854
3,863
3,876
3,885
3,903
3,914
3,925
3,938
3,946
3,947
3,951
3,952
3,959
3,963
3,971
3,977
3,989
4,004
4,005
4,006
4,015
4,019
4,042
4,055
4,069
4,076
4,082
4,089
4,100

0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008

0.07
0.07
0.07
0.07
0.07
0.07
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

143

Madhya Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Mandav (9,567)
Boda (9,529)
Orachha (9,515)
Sirgora (9,499)
Namli (9,488)
Suhagi (9,372)
Singoli (9,300)
Jeron Khalsa (9,289)
Satai (9,284)
Jhundpura (9,080)
Loharda (9,070)
Gairatganj (9,063)
Dighawani (8,884)
Machalpur (8,827)
Jaithari (8,733)
Badagaon (8,647)
Kothi (8,632)
Badawada (8,569)
Suthaliya (8,510)
Baldeogarh (8,492)
Bamora (8,303)
Bagh (8,301)
Jaisinghnagar (8,276)
Malhargarh (8,228)
Piploda (8,175)
Pal Chourai (8,132)
Bina Rly Colony (8,082)
Diken (8,068)
Vijayraghavgarh (8,013)
Naudhia (7,997)
Jawar (7,984)
Ukwa (7,958)
Kakarhati (7,944)
Amarkantak (7,920)
Ratangarh (7,841)
Ambada (7,719)
Kotar (7,683)
Sanchi (7,596)
Deodara (7,539)
Omkareshwar (7,407)
Badagoan (7,351)
Nagri (7,350)

4,113
4,119
4,122
4,124
4,128
4,146
4,160
4,161
4,163
4,195
4,200
4,202
4,238
4,243
4,253
4,276
4,278
4,292
4,302
4,307
4,337
4,338
4,346
4,357
4,367
4,374
4,379
4,381
4,386
4,388
4,389
4,395
4,399
4,403
4,418
4,438
4,450
4,470
4,479
4,503
4,510
4,511

0.008
0.008
0.008
0.008
0.008
0.008
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006

0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

144

Madhya Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State
% of India
_________________________________________________________________________________________________________

Manpur (7,305)
Taricharkalan (7,210)
Gogapur (7,133)
Ghansor (6,863)
Sardarpur (6,852)
Manglaya Sadak (6,662)
Hirapur (6,313)
Bansatar Kheda (5,634)
Badra (5,323)
Sethia (5,104)
Mehara Gaon (4,821)
Panara (4,639)
Sinhasa (4,567)
Bhamodi (4,459)
Jata Chhapar (3,868)
Bhedaghat (2,060)
Total

4,518
4,543
4,553
4,589
4,592
4,630
4,676
4,777
4,827
4,851
4,879
4,891
4,898
4,904
4,947
5,010

0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.004
0.004
0.004
0.004
0.004
0.004
0.003
0.002
14.148

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.01
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
5.74

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

22.3

CITIES SORTED BY DISTRICT - MADHYA PRADESH

City by District - Madhya Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Baihar (Balaghat; 17,241)


Malaj Khand (Balaghat; 36,191)
Balaghat (Balaghat; 84,035)
Bharveli (Balaghat; 10,189)
Wara Seoni (Balaghat; 25,712)
Katangi (Balaghat; 16,525)
Hirapur (Balaghat; 6,313)
Ukwa (Balaghat; 7,958)
Tirodi (Balaghat; 9,905)
Khetia (Barwani; 15,970)
Barwani (Barwani; 48,389)
Rajpur (Barwani; 20,055)
Anjad (Barwani; 25,627)
Sendhwa (Barwani; 54,792)
Pansemal (Barwani; 12,030)
Betul-Bazar (Betul; 10,798)
Multai (Betul; 23,990)
Betul (Betul; 93,244)
Bhainsdehi (Betul; 17,640)

2,850
1,387
586
4,005
1,957
2,624
4,676
4,395
4,055
3,018
1,071
2,515
1,969
925
3,645
3,876
2,105
525
2,798

0.014
0.029
0.067
0.008
0.021
0.015
0.005
0.006
0.008
0.013
0.039
0.016
0.021
0.044
0.010
0.009
0.019
0.075
0.014

0.10
0.21
0.48
0.06
0.15
0.11
0.04
0.05
0.06
0.09
0.27
0.11
0.15
0.31
0.07
0.06
0.14
0.53
0.10

0.01
0.01
0.03
0.00
0.01
0.01
0.00
0.00
0.00
0.01
0.02
0.01
0.01
0.02
0.00
0.00
0.01
0.03
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

145

City by District - Madhya Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Amla (Betul; 33,086)


Sarni (Betul; 106,374)
Bhind (Bhind; 172,152)
Lahar (Bhind; 31,627)
Mehgaon (Bhind; 16,498)
Mihona (Bhind; 16,568)
Gormi (Bhind; 19,318)
Phuphkalan (Bhind; 11,470)
Gohad (Bhind; 50,597)
Daboh (Bhind; 17,798)
Mau (Bhind; 19,732)
Alampur (Bhind; 10,468)
Akoda (Bhind; 12,353)
Bhopal (Bhopal; 1,605,300)
Berasia (Bhopal; 27,193)
Chhatarpur (Chhatarpur; 111,417)
Laundi (Chhatarpur; 22,599)
Maharajpur (Chhatarpur; 24,106)
Harpalpur (Chhatarpur; 17,252)
Nowgaon (Chhatarpur; 36,972)
Ghuwara (Chhatarpur; 12,106)
Garhi-Malhara (Chhatarpur; 14,512)
Bijawar (Chhatarpur; 20,613)
Satai (Chhatarpur; 9,284)
Chandla (Chhatarpur; 11,427)
Rajnagar (Chhatarpur; 13,929)
Barigarh (Chhatarpur; 9,616)
Buxwaha (Chhatarpur; 10,148)
Bada Malhera (Chhatarpur; 16,840)
Khajuraho (Chhatarpur; 21,587)
Jata Chhapar (Chhindwara; 3,868)
Chhindwara (Chhindwara; 136,932)
Neuton Chikhli Kalan (Chhindwara; 12,147)
Sethia (Chhindwara; 5,104)
Ambada (Chhindwara; 7,719)
Harrai (Chhindwara; 10,566)
Mohgaon (Chhindwara; 11,072)
Jamai (Chhindwara; 25,107)
Badkuhi (Chhindwara; 12,051)
Iklehra (Chhindwara; 10,307)
Sirgora (Chhindwara; 9,499)

1,539
448
255
1,602
2,938
2,930
2,594
3,731
1,017
2,778
2,550
3,938
3,581
17
1,847
422
2,248
2,090
2,847
1,360
3,627
3,206
2,468
4,163
3,741
3,305
4,100
4,015
2,904
2,361
4,947
334
3,620
4,851
4,438
3,925
3,810
2,012
3,639
3,977
4,124

0.027
0.085
0.138
0.025
0.013
0.013
0.015
0.009
0.041
0.014
0.016
0.008
0.010
1.287
0.022
0.089
0.018
0.019
0.014
0.030
0.010
0.012
0.017
0.007
0.009
0.011
0.008
0.008
0.014
0.017
0.003
0.110
0.010
0.004
0.006
0.008
0.009
0.020
0.010
0.008
0.008

0.19
0.60
0.98
0.18
0.09
0.09
0.11
0.07
0.29
0.10
0.11
0.06
0.07
9.10
0.15
0.63
0.13
0.14
0.10
0.21
0.07
0.08
0.12
0.05
0.06
0.08
0.05
0.06
0.10
0.12
0.02
0.78
0.07
0.03
0.04
0.06
0.06
0.14
0.07
0.06
0.05

0.01
0.03
0.06
0.01
0.01
0.01
0.01
0.00
0.02
0.01
0.01
0.00
0.00
0.52
0.01
0.04
0.01
0.01
0.01
0.01
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.01
0.01
0.00
0.04
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

146

City by District - Madhya Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Lodhikheda (Chhindwara; 10,414)


Pandhurna (Chhindwara; 45,796)
Chaurai Khas (Chhindwara; 12,762)
Panara (Chhindwara; 4,639)
Bhamodi (Chhindwara; 4,459)
Dongar Parasia (Chhindwara; 42,404)
Chandameta-Butaria (Chhindwara; 18,962)
Dighawani (Chhindwara; 8,884)
Kali Chhapar (Chhindwara; 11,970)
Pal Chourai (Chhindwara; 8,132)
Sausar (Chhindwara; 27,219)
Damua (Chhindwara; 17,752)
Amarwara (Chhindwara; 13,463)
Damoh (Damoh; 125,569)
Bansatar Kheda (Damoh; 5,634)
Hatta (Damoh; 31,916)
Hindoria (Damoh; 16,151)
Patharia (Damoh; 19,236)
Tendu Kheda (Damoh; 12,570)
Datia (Datia; 92,634)
Bhander (Datia; 23,138)
Seondha (Datia; 21,876)
Indergarh (Datia; 16,341)
Loharda (Dewas; 9,070)
Kannod (Dewas; 16,978)
Sonkatch (Dewas; 17,401)
Bagli (Dewas; 11,332)
Khategaon (Dewas; 23,531)
Karnawad (Dewas; 11,480)
Kantaphod (Dewas; 10,345)
Hatpipalya (Dewas; 17,842)
Satwas (Dewas; 12,224)
Dewas (Dewas; 258,234)
Bhaurasa (Dewas; 11,649)
Badnawar (Dhar; 19,868)
Mandav (Dhar; 9,567)
Manawar (Dhar; 28,504)
Bagh (Dhar; 8,301)
Kukshi (Dhar; 27,224)
Sardarpur (Dhar; 6,852)
Dharampuri (Dhar; 14,811)

3,946
1,127
3,509
4,891
4,904
1,215
2,643
4,238
3,652
4,374
1,844
2,785
3,378
373
4,777
1,583
2,997
2,605
3,547
528
2,205
2,325
2,962
4,200
2,886
2,831
3,757
2,160
3,729
3,971
2,771
3,607
156
3,702
2,538
4,113
1,771
4,338
1,842
4,592
3,165

0.008
0.037
0.010
0.004
0.004
0.034
0.015
0.007
0.010
0.007
0.022
0.014
0.011
0.101
0.005
0.026
0.013
0.015
0.010
0.074
0.019
0.018
0.013
0.007
0.014
0.014
0.009
0.019
0.009
0.008
0.014
0.010
0.207
0.009
0.016
0.008
0.023
0.007
0.022
0.005
0.012

0.06
0.26
0.07
0.03
0.03
0.24
0.11
0.05
0.07
0.05
0.15
0.10
0.08
0.71
0.03
0.18
0.09
0.11
0.07
0.53
0.13
0.12
0.09
0.05
0.10
0.10
0.06
0.13
0.07
0.06
0.10
0.07
1.46
0.07
0.11
0.05
0.16
0.05
0.15
0.04
0.08

0.00
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.04
0.00
0.01
0.01
0.01
0.00
0.03
0.01
0.01
0.01
0.00
0.01
0.01
0.00
0.01
0.00
0.00
0.01
0.00
0.08
0.00
0.01
0.00
0.01
0.00
0.01
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

147

City by District - Madhya Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Pithampur (Dhar; 76,187)


Dhar (Dhar; 84,495)
Dhamnod (Dhar; 29,411)
Dindori (Dindori; 19,495)
Burhanpur (East Nimar; 217,597)
Shahpur (East Nimar; 20,361)
Khandwa (East Nimar; 192,536)
Omkareshwar (East Nimar; 7,407)
Nepanagar (East Nimar; 35,443)
Pandhana (East Nimar; 12,314)
Harsud (East Nimar; 17,766)
Mundi (East Nimar; 11,942)
Guna (Guna; 153,527)
Raghogarh -Vijaypur (Guna; 55,074)
Kumbhraj (Guna; 15,673)
Mungaoli (Guna; 21,872)
Chanderi (Guna; 31,698)
Chachaura-Binaganj (Guna; 19,372)
Aron (Guna; 23,768)
Isagarh (Guna; 11,584)
Ashok Nagar (Guna; 64,578)
Dabra (Gwalior; 63,440)
Tekanpur (Gwalior; 14,352)
Pichhore (Gwalior; 13,127)
Bilaua (Gwalior; 12,900)
Bhitarwar (Gwalior; 17,091)
Gwalior (Gwalior; 925,780)
Morar Cantt. (Gwalior; 43,529)
Antari (Gwalior; 10,674)
Harda (Harda; 69,090)
Khirkiya (Harda; 19,573)
Timarni (Harda; 21,471)
Pachmarhi Cantt (Hoshangabad; 12,734)
Sohagpur (Hoshangabad; 24,999)
Itarsi (Hoshangabad; 104,995)
Mehara Gaon (Hoshangabad; 4,821)
Babai (Hoshangabad; 16,331)
Hoshangabad (Hoshangabad; 108,996)
Pipariya (Hoshangabad; 46,245)
Bhilakhedi (Hoshangabad; 12,495)
Ordinance Factory Itarsi (Hoshangabad; 11,492)

669
584
1,720
2,576
198
2,490
222
4,503
1,422
3,588
2,782
3,655
300
923
3,049
2,326
1,593
2,588
2,127
3,714
774
788
3,235
2,917
3,475
2,873
41
1,181
3,903
733
2,568
2,371
3,514
2,023
456
4,879
2,964
435
1,116
3,560
3,725

0.061
0.068
0.024
0.016
0.174
0.016
0.154
0.006
0.028
0.010
0.014
0.010
0.123
0.044
0.013
0.018
0.025
0.016
0.019
0.009
0.052
0.051
0.012
0.013
0.010
0.014
0.742
0.035
0.009
0.055
0.016
0.017
0.010
0.020
0.084
0.004
0.013
0.087
0.037
0.010
0.009

0.43
0.48
0.17
0.11
1.23
0.12
1.09
0.04
0.20
0.07
0.10
0.07
0.87
0.31
0.09
0.12
0.18
0.11
0.13
0.07
0.37
0.36
0.08
0.09
0.07
0.10
5.25
0.25
0.06
0.39
0.11
0.12
0.07
0.14
0.60
0.03
0.09
0.62
0.26
0.07
0.07

0.02
0.03
0.01
0.01
0.07
0.01
0.06
0.00
0.01
0.00
0.01
0.00
0.05
0.02
0.01
0.01
0.01
0.01
0.01
0.00
0.02
0.02
0.00
0.01
0.00
0.01
0.30
0.01
0.00
0.02
0.01
0.01
0.00
0.01
0.03
0.00
0.01
0.04
0.02
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

148

City by District - Madhya Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Seoni Malwa (Hoshangabad; 29,327)


Hatod (Indore; 10,110)
Mhowgaon (Indore; 22,974)
Depalpur (Indore; 17,017)
Palda (Indore; 12,157)
Betma (Indore; 14,027)
Indore (Indore; 1,788,421)
Manpur (Indore; 7,305)
Manglaya Sadak (Indore; 6,662)
Sawer (Indore; 14,718)
Mhow Cantt. (Indore; 95,188)
Runji Gautampura (Indore; 14,802)
Sinhasa (Indore; 4,567)
Rau (Indore; 23,337)
Vehicle Fac. Jabalpur (Jabalpur; 13,385)
Bilpura (Jabalpur; 13,224)
Bhedaghat (Jabalpur; 2,060)
Sihora (Jabalpur; 42,417)
Suhagi (Jabalpur; 9,372)
Panagar (Jabalpur; 28,149)
Majholi (Jabalpur; 12,660)
Patan (Jabalpur; 14,795)
Jabalpur Cantt. (Jabalpur; 74,430)
G.C.F Jabalpur (Jabalpur; 17,100)
Manegaon (Jabalpur; 10,271)
Jabalpur (Jabalpur; 1,065,221)
Shahpura (Jabalpur; 13,391)
O.F.Khamaria (Jabalpur; 16,297)
Barela (Jabalpur; 12,174)
Petlawad (Jhabua; 13,904)
Jhabua (Jhabua; 34,233)
Meghnagar (Jhabua; 11,549)
Alirajpur (Jhabua; 28,169)
Ranapur (Jhabua; 11,886)
Jobat (Jhabua; 11,185)
Bhavra (Jhabua; 10,370)
Thandla (Jhabua; 14,202)
Vijayraghavgarh (Katni; 8,013)
Barhi (Katni; 12,229)
Murwara (Katni; 209,063)
Kymore (Katni; 22,548)

1,723
4,019
2,219
2,882
3,618
3,292
15
4,518
4,630
3,180
508
3,167
4,898
2,184
3,394
3,419
5,010
1,213
4,146
1,792
3,535
3,168
686
2,870
3,989
31
3,393
2,973
3,614
3,312
1,481
3,719
1,791
3,668
3,785
3,959
3,263
4,386
3,606
206
2,253

0.024
0.008
0.018
0.014
0.010
0.011
1.434
0.006
0.005
0.012
0.076
0.012
0.004
0.019
0.011
0.011
0.002
0.034
0.008
0.023
0.010
0.012
0.060
0.014
0.008
0.854
0.011
0.013
0.010
0.011
0.027
0.009
0.023
0.010
0.009
0.008
0.011
0.006
0.010
0.168
0.018

0.17
0.06
0.13
0.10
0.07
0.08
10.14
0.04
0.04
0.08
0.54
0.08
0.03
0.13
0.08
0.07
0.01
0.24
0.05
0.16
0.07
0.08
0.42
0.10
0.06
6.04
0.08
0.09
0.07
0.08
0.19
0.07
0.16
0.07
0.06
0.06
0.08
0.05
0.07
1.18
0.13

0.01
0.00
0.01
0.01
0.00
0.00
0.58
0.00
0.00
0.00
0.03
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.02
0.01
0.00
0.35
0.00
0.01
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.07
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

149

City by District - Madhya Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Mandla (Mandla; 51,395)


Nainpur (Mandla; 24,372)
Bamhani (Mandla; 10,769)
Deodara (Mandla; 7,539)
Mandsaur (Mandsaur; 130,409)
Garoth (Mandsaur; 16,310)
Piplya Mandi (Mandsaur; 15,341)
Malhargarh (Mandsaur; 8,228)
Bhanpura (Mandsaur; 18,465)
Sitamau (Mandsaur; 14,430)
Narayangarh (Mandsaur; 11,284)
Shamgarh (Mandsaur; 24,020)
Nagri (Mandsaur; 7,350)
Morena (Morena; 168,930)
Bamor (Morena; 28,237)
Jhundpura (Morena; 9,080)
Joura (Morena; 28,564)
Kailaras (Morena; 24,552)
Sabalgarh (Morena; 33,135)
Ambah (Morena; 40,800)
Porsa (Morena; 37,054)
Gadarwara (Narsimhapur; 42,361)
Chichli (Narsimhapur; 10,356)
Chhota Chhindwara (Narsimhapur; 26,217)
Kareli (Narsimhapur; 28,028)
Narsimhapur (Narsimhapur; 51,634)
Manasa (Neemuch; 25,327)
Jawad (Neemuch; 18,073)
Singoli (Neemuch; 9,300)
Neemuch (Neemuch; 120,348)
Diken (Neemuch; 8,068)
Rampura (Neemuch; 19,884)
Jiran (Neemuch; 11,777)
Ratangarh (Neemuch; 7,841)
Kakarhati (Panna; 7,944)
Pawai (Panna; 13,438)
Devendranagar (Panna; 12,775)
Amanganj (Panna; 13,003)
Panna (Panna; 51,126)
Ajaigarh (Panna; 15,650)
Sultanpur (Raisen; 9,758)

998
2,069
3,885
4,479
354
2,968
3,101
4,357
2,694
3,220
3,768
2,102
4,511
263
1,786
4,195
1,767
2,056
1,535
1,252
1,357
1,216
3,963
1,923
1,799
993
1,990
2,746
4,160
391
4,381
2,535
3,685
4,418
4,399
3,384
3,505
3,462
1,004
3,052
4,076

0.041
0.020
0.009
0.006
0.105
0.013
0.012
0.007
0.015
0.012
0.009
0.019
0.006
0.135
0.023
0.007
0.023
0.020
0.027
0.033
0.030
0.034
0.008
0.021
0.022
0.041
0.020
0.014
0.007
0.097
0.006
0.016
0.009
0.006
0.006
0.011
0.010
0.010
0.041
0.013
0.008

0.29
0.14
0.06
0.04
0.74
0.09
0.09
0.05
0.10
0.08
0.06
0.14
0.04
0.96
0.16
0.05
0.16
0.14
0.19
0.23
0.21
0.24
0.06
0.15
0.16
0.29
0.14
0.10
0.05
0.68
0.05
0.11
0.07
0.04
0.05
0.08
0.07
0.07
0.29
0.09
0.06

0.02
0.01
0.00
0.00
0.04
0.01
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.05
0.01
0.00
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.01
0.02
0.01
0.01
0.00
0.04
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.02
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

150

City by District - Madhya Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Gairatganj (Raisen; 9,063)


Sanchi (Raisen; 7,596)
Udaipura (Raisen; 15,439)
Obedullaganj (Raisen; 22,341)
Baraily (Raisen; 28,231)
Mandideep (Raisen; 44,668)
Begamganj (Raisen; 34,217)
Badi (Raisen; 18,018)
Raisen (Raisen; 39,804)
Machalpur (Rajgarh; 8,827)
Pachore (Rajgarh; 23,443)
Talen (Rajgarh; 10,186)
Boda (Rajgarh; 9,529)
Biaora (Rajgarh; 42,337)
Suthaliya (Rajgarh; 8,510)
Rajgarh (Rajgarh; 26,788)
Sarangpur (Rajgarh; 36,156)
Jirapur (Rajgarh; 18,825)
Khilchipur (Rajgarh; 17,153)
Khujner (Rajgarh; 10,395)
Narsinghgarh (Rajgarh; 30,964)
Sailana (Ratlam; 12,206)
Ratlam Rly. Colony (Ratlam; 13,673)
Ratlam (Ratlam; 247,720)
Alot (Ratlam; 24,095)
Tal (Ratlam; 14,636)
Badawada (Ratlam; 8,569)
Jaora (Ratlam; 71,356)
Piploda (Ratlam; 8,175)
Namli (Ratlam; 9,488)
Mauganj (Rewa; 25,737)
Nai Garhi (Rewa; 9,815)
Teonthar (Rewa; 17,072)
Baikunthpur (Rewa; 10,413)
Gurh (Rewa; 13,933)
Semaria (Rewa; 13,799)
Sirmaur (Rewa; 12,246)
Mangawan (Rewa; 12,938)
Hanumana (Rewa; 16,651)
Govindgarh (Rewa; 10,856)
Chakghat (Rewa; 10,191)

4,202
4,470
3,082
2,278
1,788
1,157
1,483
2,753
1,278
4,243
2,168
4,006
4,119
1,217
4,302
1,874
1,389
2,658
2,864
3,951
1,634
3,611
3,350
166
2,092
3,191
4,292
711
4,367
4,128
1,956
4,069
2,875
3,947
3,303
3,330
3,602
3,470
2,920
3,863
4,004

0.007
0.006
0.012
0.018
0.023
0.036
0.027
0.014
0.032
0.007
0.019
0.008
0.008
0.034
0.007
0.021
0.029
0.015
0.014
0.008
0.025
0.010
0.011
0.199
0.019
0.012
0.007
0.057
0.007
0.008
0.021
0.008
0.014
0.008
0.011
0.011
0.010
0.010
0.013
0.009
0.008

0.05
0.04
0.09
0.13
0.16
0.25
0.19
0.10
0.23
0.05
0.13
0.06
0.05
0.24
0.05
0.15
0.20
0.11
0.10
0.06
0.18
0.07
0.08
1.40
0.14
0.08
0.05
0.40
0.05
0.05
0.15
0.06
0.10
0.06
0.08
0.08
0.07
0.07
0.09
0.06
0.06

0.00
0.00
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.00
0.00
0.01
0.00
0.01
0.01
0.01
0.01
0.00
0.01
0.00
0.00
0.08
0.01
0.00
0.00
0.02
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

151

City by District - Madhya Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Rewa (Rewa; 205,138)


Banda (Sagar; 29,308)
Rajakhedi (Sagar; 21,297)
Dhana (Sagar; 11,526)
Karrapur (Sagar; 10,395)
Khurai (Sagar; 35,699)
Makronia (Sagar; 16,106)
Deori (Sagar; 26,659)
Sagar Cantt. (Sagar; 40,161)
Bina Rly Colony (Sagar; 8,082)
Bina Etawa (Sagar; 57,309)
Sagar (Sagar; 260,096)
Rehli (Sagar; 29,011)
Rahatgarh (Sagar; 28,232)
Garhakota (Sagar; 30,090)
Bamora (Sagar; 8,303)
Shahgarh (Sagar; 16,329)
Amarpatan (Satna; 18,322)
Satna (Satna; 252,424)
Jaitwara (Satna; 9,967)
Maihar (Satna; 38,453)
Nagod (Satna; 21,802)
Kothi (Satna; 8,632)
Unchehara (Satna; 18,654)
Birsinghpur (Satna; 13,809)
Chitrakoot (Satna; 24,959)
Kotar (Satna; 7,683)
Rampur Baghelan (Satna; 12,668)
Nasrullaganj (Sehore; 19,301)
Rehti (Sehore; 10,906)
Ashta (Sehore; 44,528)
Budhni (Sehore; 15,519)
Jawar (Sehore; 7,984)
Sehore (Sehore; 101,801)
Ichhawar (Sehore; 14,205)
Lakhnadon (Seoni; 16,058)
Barghat (Seoni; 11,671)
Seoni (Seoni; 100,535)
Ghansor (Seoni; 6,863)
Amarkantak (Shahdol; 7,920)
Dumar Kachhar (Shahdol; 10,893)
Burhar (Shahdol; 19,868)

212
1,725
2,393
3,720
3,952
1,412
3,002
1,884
1,267
4,379
881
155
1,743
1,787
1,677
4,337
2,965
2,706
161
4,042
1,312
2,334
4,278
2,675
3,328
2,029
4,450
3,533
2,598
3,850
1,159
3,072
4,389
469
3,261
3,006
3,698
481
4,589
4,403
3,854
2,539

0.164
0.024
0.017
0.009
0.008
0.029
0.013
0.021
0.032
0.006
0.046
0.209
0.023
0.023
0.024
0.007
0.013
0.015
0.202
0.008
0.031
0.017
0.007
0.015
0.011
0.020
0.006
0.010
0.015
0.009
0.036
0.012
0.006
0.082
0.011
0.013
0.009
0.081
0.006
0.006
0.009
0.016

1.16
0.17
0.12
0.07
0.06
0.20
0.09
0.15
0.23
0.05
0.32
1.47
0.16
0.16
0.17
0.05
0.09
0.10
1.43
0.06
0.22
0.12
0.05
0.11
0.08
0.14
0.04
0.07
0.11
0.06
0.25
0.09
0.05
0.58
0.08
0.09
0.07
0.57
0.04
0.04
0.06
0.11

0.07
0.01
0.01
0.00
0.00
0.01
0.01
0.01
0.01
0.00
0.02
0.08
0.01
0.01
0.01
0.00
0.01
0.01
0.08
0.00
0.01
0.01
0.00
0.01
0.00
0.01
0.00
0.00
0.01
0.00
0.01
0.01
0.00
0.03
0.00
0.01
0.00
0.03
0.00
0.00
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

152

City by District - Madhya Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Pasan (Shahdol; 33,101)


Bangawan (Shahdol; 23,196)
Dola (Shahdol; 11,618)
Beohari (Shahdol; 22,406)
Bijuri (Shahdol; 31,642)
Kotma (Shahdol; 31,889)
Anuppur (Shahdol; 18,357)
Badra (Shahdol; 5,323)
Amlai (Shahdol; 33,914)
Jaisinghnagar (Shahdol; 8,276)
Devhara (Shahdol; 12,121)
Khan (Shahdol; 12,248)
Kelhaur (Shahdol; 10,638)
Dhanpuri (Shahdol; 49,164)
Shahdol (Shahdol; 87,978)
Jaithari (Shahdol; 8,733)
Susner (Shajapur; 15,047)
Shujalpur (Shajapur; 47,542)
Akodia (Shajapur; 11,652)
Soyatkalan (Shajapur; 15,197)
Polay Kalan (Shajapur; 12,146)
Badod (Shajapur; 13,170)
Badagoan (Shajapur; 7,351)
Kanad (Shajapur; 9,684)
Agar (Shajapur; 34,932)
Maksi (Shajapur; 20,591)
Shajapur (Shajapur; 56,074)
Nalkheda (Shajapur; 15,899)
Sheopur (Sheopur; 61,605)
Bijeypur (Sheopur; 16,295)
Badoda (Sheopur; 17,546)
Shivpuri (Shivpuri; 164,417)
Badarwas (Shivpuri; 11,652)
Kolaras (Shivpuri; 17,548)
Karera (Shivpuri; 26,299)
Narwar (Shivpuri; 17,631)
Khaniyadhana (Shivpuri; 14,101)
Sidhi (Sidhi; 51,123)
Naudhia (Sidhi; 7,997)
Rampur Naikin (Sidhi; 11,085)
Churhat (Sidhi; 14,668)

1,536
2,197
3,708
2,271
1,601
1,585
2,704
4,827
1,496
4,346
3,624
3,601
3,914
1,052
563
4,253
3,138
1,091
3,700
3,113
3,622
3,431
4,510
4,089
1,448
2,471
906
3,026
815
2,976
2,810
271
3,701
2,809
1,912
2,799
3,275
1,005
4,388
3,807
3,189

0.027
0.019
0.009
0.018
0.025
0.026
0.015
0.004
0.027
0.007
0.010
0.010
0.009
0.039
0.071
0.007
0.012
0.038
0.009
0.012
0.010
0.011
0.006
0.008
0.028
0.017
0.045
0.013
0.049
0.013
0.014
0.132
0.009
0.014
0.021
0.014
0.011
0.041
0.006
0.009
0.012

0.19
0.13
0.07
0.13
0.18
0.18
0.10
0.03
0.19
0.05
0.07
0.07
0.06
0.28
0.50
0.05
0.09
0.27
0.07
0.09
0.07
0.07
0.04
0.05
0.20
0.12
0.32
0.09
0.35
0.09
0.10
0.93
0.07
0.10
0.15
0.10
0.08
0.29
0.05
0.06
0.08

0.01
0.01
0.00
0.01
0.01
0.01
0.01
0.00
0.01
0.00
0.00
0.00
0.00
0.02
0.03
0.00
0.00
0.02
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.01
0.02
0.01
0.02
0.01
0.01
0.05
0.00
0.01
0.01
0.01
0.00
0.02
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Madhya Pradesh

153

City by District - Madhya Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Singrauli (Sidhi; 207,767)


Lidhorakhas (Tikamgarh; 11,943)
Jatara (Tikamgarh; 17,457)
Tikamgarh (Tikamgarh; 76,770)
Orachha (Tikamgarh; 9,515)
Badagaon (Tikamgarh; 8,647)
Jeron Khalsa (Tikamgarh; 9,289)
Niwari (Tikamgarh; 23,187)
Khargapur (Tikamgarh; 13,896)
Prithvipur (Tikamgarh; 25,237)
Kari (Tikamgarh; 9,724)
Baldeogarh (Tikamgarh; 8,492)
Palera (Tikamgarh; 16,397)
Taricharkalan (Tikamgarh; 7,210)
Nagda (Ujjain; 108,065)
Mahidpur (Ujjain; 31,437)
Ujjain (Ujjain; 481,333)
Khachrod (Ujjain; 33,471)
Unhel (Ujjain; 15,623)
Tarana (Ujjain; 24,020)
Badnagar (Ujjain; 34,651)
Gogapur (Ujjain; 7,133)
Pali (Umaria; 23,363)
Umaria (Umaria; 30,045)
Nowrozaba (Umaria; 25,079)
Chandia (Umaria; 14,337)
Lateri (Vidisha; 15,749)
Vidisha (Vidisha; 140,456)
Kurwai (Vidisha; 15,379)
Sironj (Vidisha; 47,133)
Basoda (Vidisha; 69,813)
Mandleshwar (West Nimar; 12,701)
Bhikangaon (West Nimar; 16,006)
Maheshwar (West Nimar; 21,995)
Barwaha (West Nimar; 27,893)
Sanawad (West Nimar; 38,211)
Khargone (West Nimar; 96,778)
Kasrawad (West Nimar; 21,311)
Total

208
3,654
2,823
662
4,122
4,276
4,161
2,200
3,315
1,997
4,082
4,307
2,951
4,543
438
1,609
82
1,514
3,055
2,101
1,458
4,553
2,182
1,680
2,016
3,241
3,038
325
3,093
1,102
727
3,523
3,013
2,316
1,804
1,317
496
2,392

0.167
0.010
0.014
0.062
0.008
0.007
0.007
0.019
0.011
0.020
0.008
0.007
0.013
0.006
0.087
0.025
0.386
0.027
0.013
0.019
0.028
0.006
0.019
0.024
0.020
0.011
0.013
0.113
0.012
0.038
0.056
0.010
0.013
0.018
0.022
0.031
0.078
0.017
14.148

1.18
0.07
0.10
0.44
0.05
0.05
0.05
0.13
0.08
0.14
0.06
0.05
0.09
0.04
0.61
0.18
2.73
0.19
0.09
0.14
0.20
0.04
0.13
0.17
0.14
0.08
0.09
0.80
0.09
0.27
0.40
0.07
0.09
0.12
0.16
0.22
0.55
0.12
100.00

0.07
0.00
0.01
0.02
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.01
0.00
0.04
0.01
0.16
0.01
0.01
0.01
0.01
0.00
0.01
0.01
0.01
0.00
0.01
0.05
0.01
0.02
0.02
0.00
0.01
0.01
0.01
0.01
0.03
0.01
5.74

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

154

23 MAHARASHTRA
23.1
Year

LATENT DEMAND BY YEAR - MAHARASHTRA


The Latent Demand for Stick and Solid Deodorants in Maharashtra: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

26.754
27.998
29.299
30.661
32.078
33.511
34.999
36.554
38.178
39.874
41.645

13.80
13.77
13.73
13.68
13.64
13.59
13.55
13.50
13.45
13.39
13.33

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Maharashtra - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Maharashtra: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

23.2

155

CITIES SORTED BY RANK - MAHARASHTRA

Maharashtra - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Greater Mumbai (13,260,463)


Pune (2,827,041)
Nagpur (2,283,074)
Thane (1,404,041)
Kalyan-Dombivali (1,328,079)
Nashik (1,198,641)
Pimpri Chinchwad (1,120,120)
Solapur (971,671)
Aurangabad (971,259)
Navi Mumbai (783,478)
Bhiwandi (666,343)
Amravati (611,437)
Mira-Bhayandar (579,084)
Kolhapur (539,998)
Ulhasnagar (526,375)
Sangli-Miraj & Kupwad (485,970)
Nanded-Waghala (479,246)
Malegaon (455,419)
Akola (445,167)
Jalgaon (410,220)
Dhule (380,052)
Ahmadnagar (342,191)
Latur (333,702)
Chandrapur (331,236)
Parbhani (288,451)
Ichalkaranji (286,672)
Jalna (262,139)
Ambarnath (226,819)
Nala Sopara (205,527)
Bhusawal (191,840)
Bid (153,692)
Yavatmal (136,792)
Gondiya (134,535)
Virar (132,383)
Navghar-Manikpur (129,885)
Wardha (123,618)
Satara (120,249)
Achalpur (119,427)
Barshi (116,625)
Panvel (115,784)

1
10
13
21
22
26
34
43
44
56
64
69
70
77
80
86
88
95
98
102
111
126
130
133
152
153
170
205
227
246
320
371
379
386
395
414
424
428
440
444

9.811
2.092
1.689
1.039
0.983
0.887
0.829
0.719
0.719
0.580
0.493
0.452
0.428
0.400
0.389
0.360
0.355
0.337
0.329
0.304
0.281
0.253
0.247
0.245
0.213
0.212
0.194
0.168
0.152
0.142
0.114
0.101
0.100
0.098
0.096
0.091
0.089
0.088
0.086
0.086

29.28
6.24
5.04
3.10
2.93
2.65
2.47
2.15
2.14
1.73
1.47
1.35
1.28
1.19
1.16
1.07
1.06
1.01
0.98
0.91
0.84
0.76
0.74
0.73
0.64
0.63
0.58
0.50
0.45
0.42
0.34
0.30
0.30
0.29
0.29
0.27
0.27
0.26
0.26
0.26

3.98
0.85
0.69
0.42
0.40
0.36
0.34
0.29
0.29
0.24
0.20
0.18
0.17
0.16
0.16
0.15
0.14
0.14
0.13
0.12
0.11
0.10
0.10
0.10
0.09
0.09
0.08
0.07
0.06
0.06
0.05
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

156

City (population)

Maharashtra - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Badlapur (108,979)
Nandurbar (105,026)
Hinganghat (102,756)
Udgir (102,292)
Amalner (101,789)
Pandharpur (101,705)
Chalisgaon (101,386)
Ballarpur (100,162)
Khamgaon (98,688)
Parli (98,510)
Bhandara (94,641)
Kamptee (93,869)
Shrirampur (90,452)
Akot (89,924)
Osmanabad (89,719)
Kirkee (85,263)
Manmad (80,593)
Ratnagiri (78,281)
Hingoli (77,410)
Ambejogai (77,104)
Pusad (74,739)
Buldana (70,094)
Washim (69,965)
Sangamner (68,958)
Shirpur-Warwade (68,657)
Malkapur (67,908)
Chopda (67,741)
Karanja (66,955)
Kopargaon (66,774)
Khopoli (65,284)
Uran Islampur (64,920)
Basmath (63,840)
Bhadravati (63,082)
Karad (62,493)
Lonavala (61,937)
Wani (58,781)
Palghar (58,653)
Shegaon (58,340)
Baramati (57,143)
Anjangaon (56,943)
Phaltan (56,537)

480
495
510
513
517
518
520
531
541
543
565
568
593
597
599
637
687
704
709
714
735
772
775
787
791
800
804
812
814
833
838
849
862
869
883
937
941
944
966
969
982

0.081
0.078
0.076
0.076
0.075
0.075
0.075
0.074
0.073
0.073
0.070
0.069
0.067
0.067
0.066
0.063
0.060
0.058
0.057
0.057
0.055
0.052
0.052
0.051
0.051
0.050
0.050
0.050
0.049
0.048
0.048
0.047
0.047
0.046
0.046
0.043
0.043
0.043
0.042
0.042
0.042

0.24
0.23
0.23
0.23
0.22
0.22
0.22
0.22
0.22
0.22
0.21
0.21
0.20
0.20
0.20
0.19
0.18
0.17
0.17
0.17
0.17
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.14
0.14
0.14
0.14
0.14
0.14
0.13
0.13
0.13
0.13
0.13
0.12

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

157

City (population)

Maharashtra - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Deolali (56,336)
Shahade (55,312)
Umred (55,174)
Vasai (54,921)
Chikhli (53,884)
Deglur (53,450)
Dehu Road (52,199)
Chiplun (51,434)
Ozar (50,941)
Pachora (50,470)
Dahanu (49,408)
Manjlegaon (48,937)
Sillod (48,814)
Yevla (48,086)
Jaysingpur (47,919)
Talegaon Dabhade (47,384)
Gadchiroli (47,261)
Dondaicha-Warwade (47,182)
Warora (47,012)
Tumsar (46,765)
Daund (46,642)
Vita (46,519)
Warud (45,638)
Arvi (45,151)
Gangakhed (44,978)
Wadi (44,683)
Sailu (44,357)
Balapur (43,955)
Digras (43,594)
Murtijapur (42,906)
Akkalkot (42,536)
Jintur (42,414)
Mehkar (41,976)
Nandura (41,703)
Katol (41,644)
Vaijapur (41,182)
Pulgaon (40,630)
Ahmadpur (39,829)
Parola (38,732)
Paithan (38,460)
Rahuri (38,359)

986
1,008
1,012
1,016
1,036
1,047
1,077
1,092
1,103
1,110
1,131
1,145
1,148
1,162
1,165
1,173
1,179
1,180
1,182
1,191
1,196
1,198
1,222
1,233
1,234
1,241
1,250
1,259
1,266
1,283
1,293
1,297
1,306
1,311
1,313
1,329
1,347
1,369
1,409
1,420
1,428

0.042
0.041
0.041
0.041
0.040
0.040
0.039
0.038
0.038
0.037
0.037
0.036
0.036
0.036
0.035
0.035
0.035
0.035
0.035
0.035
0.035
0.034
0.034
0.033
0.033
0.033
0.033
0.033
0.032
0.032
0.031
0.031
0.031
0.031
0.031
0.030
0.030
0.029
0.029
0.028
0.028

0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.08
0.08

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

158

City (population)

Maharashtra - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kannad (38,295)
Daryapur Banosa (38,284)
Umarkhed (37,935)
Dharangaon (37,416)
Morshi (37,404)
Tasgaon (37,212)
Purna (36,985)
Ashta (36,940)
Satana (36,229)
Pathri (35,612)
Yawal (35,392)
Sinnar (35,311)
Tuljapur (35,297)
Nilanga (35,237)
Igatpuri (35,139)
Digdoh (35,057)
Brahmapuri (34,725)
Wai (34,602)
Ausa (34,350)
Wadgaon Road (34,264)
Deolali Pravara (33,761)
Pen (33,615)
Umarga (33,593)
Erandol (33,523)
Dharmabad (33,318)
Ghugus (33,301)
Nawapur (33,264)
Manwath (32,519)
Partur (32,211)
Georai (31,711)
Hupari (31,418)
Kabnur (31,412)
Sangole (31,278)
Jamkhed (30,819)
Mangrulpir (30,814)
Risod (30,628)
Shirur (30,050)
Sasvad (29,704)
Savner (29,640)
Pandharkaoda (29,568)
Shrigonda (29,306)

1,430
1,431
1,442
1,462
1,463
1,471
1,485
1,487
1,518
1,545
1,551
1,557
1,558
1,560
1,564
1,568
1,578
1,581
1,594
1,603
1,620
1,627
1,628
1,636
1,647
1,649
1,654
1,682
1,703
1,731
1,745
1,746
1,751
1,774
1,775
1,785
1,811
1,830
1,831
1,837
1,859

0.028
0.028
0.028
0.028
0.028
0.028
0.027
0.027
0.027
0.026
0.026
0.026
0.026
0.026
0.026
0.026
0.026
0.026
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.024
0.024
0.023
0.023
0.023
0.023
0.023
0.023
0.023
0.022
0.022
0.022
0.022
0.022

0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.06

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

159

City (population)

Maharashtra - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Shirdi (29,126)
Ambad (29,044)
Raver (28,881)
Mukhed (28,866)
Rajura (28,762)
Karjat (28,430)
Gadhinglaj (28,221)
Talode (27,862)
Kinwat (27,676)
Dyane (27,643)
Desaiganj (27,586)
Junnar (27,535)
Deulgaon Raja (27,125)
Mahad (27,018)
Kagal (26,461)
Faizpur (26,366)
Darwha (25,999)
Hadgaon (25,964)
Uran (25,881)
Nandgaon (25,811)
Kalamb (25,616)
Sawantwadi (25,455)
Pathardi (25,406)
Kurduvadi (25,346)
Vadgaon Kasba (25,325)
Khoni (25,250)
Pauni (25,134)
Uchgaon (25,132)
Tirora (25,072)
Ramtek (25,061)
Mul (24,770)
Gangapur (24,545)
Karmala (24,411)
Kanhan (24,307)
Soyagaon (24,287)
Mangalvedhe (24,145)
Chakan (24,123)
Chandur (24,085)
Indapur (24,023)
Narkhed (23,969)
Karanje Turf Satara (23,932)

1,869
1,873
1,886
1,887
1,893
1,919
1,935
1,958
1,974
1,976
1,982
1,984
2,019
2,035
2,067
2,072
2,106
2,107
2,114
2,120
2,141
2,164
2,169
2,177
2,181
2,188
2,198
2,199
2,206
2,207
2,228
2,245
2,257
2,269
2,270
2,285
2,287
2,293
2,298
2,303
2,309

0.022
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018

0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

160

City (population)

Maharashtra - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Dattapur Dhamangaon (23,851)


Kurundvad (23,734)
Shendurjana (23,463)
Kandhar (23,066)
Kalamnuri (22,957)
Patur (22,851)
Mhaswad (22,809)
Ghoti Budruk (22,487)
Loha (22,410)
Lonar (22,351)
Gokhivare (22,006)
Alibag (21,693)
Ghulewadi (21,559)
Ghatanji (21,533)
Savda (21,515)
Roha Ashtami (21,238)
Umarsara (21,218)
Rahta Pimplas (21,173)
Telhara (21,042)
Mudkhed (20,817)
Malwan (20,785)
Chicholi (20,561)
Dharur (20,423)
Mahadula (20,307)
Korochi (20,185)
Bhor (19,902)
Rajgurunagar (19,628)
Chandurbazar (19,627)
Alandi (19,545)
Bhum (19,488)
Durgapur (19,331)
Kalameshwar (19,189)
Murum (19,179)
Tekadi (19,120)
Wanadongri (19,088)
Paranda (18,906)
Bhokardan (18,865)
Godoli (18,643)
Rahimatpur (18,408)
Kodoli (18,265)
Umri Pragane Balapur (18,099)

2,315
2,322
2,352
2,394
2,409
2,416
2,425
2,449
2,455
2,465
2,500
2,520
2,533
2,537
2,540
2,564
2,567
2,570
2,585
2,610
2,617
2,641
2,653
2,670
2,679
2,703
2,741
2,742
2,750
2,758
2,773
2,789
2,792
2,797
2,800
2,825
2,830
2,857
2,884
2,903
2,916

0.018
0.018
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.013

0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

161

City (population)

Maharashtra - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Pasthal (18,014)
Naldurg (17,800)
Vashind (17,674)
Deoli (17,669)
Murbad (17,611)
Sindi Turf Hindnagar (17,306)
Nildoh (17,112)
Waliv (17,042)
Kasara Budruk (16,908)
Shrivardhan (16,903)
Kon (16,881)
Kandari (16,871)
Khapa (16,664)
Ajra (16,522)
Shivajinagar (16,464)
Neral (16,404)
Budhgaon (16,391)
Kankavli (16,389)
Boisar (16,343)
Kundalwadi (15,977)
Vada (15,906)
Sindkhed Raja (15,515)
Khed (15,372)
Manchar (15,351)
Nagardeole (15,264)
Kudal (15,184)
Chinchani (14,953)
Biloli (14,947)
Panchgani (14,780)
Sindi (14,527)
Sonpeth (14,493)
Karivali (14,394)
Khuldabad (14,239)
Mahabaleshwar (14,175)
Murud (13,969)
Lasalgaon (13,940)
Vengurla (13,880)
Bhagur (13,861)
Gandhinagar (13,769)
Lanja (13,665)
Dudhani (13,518)

2,923
2,950
2,969
2,971
2,980
3,019
3,034
3,041
3,059
3,061
3,065
3,066
3,094
3,109
3,116
3,123
3,125
3,126
3,133
3,174
3,188
3,244
3,265
3,268
3,278
3,295
3,331
3,335
3,357
3,391
3,397
3,408
3,439
3,451
3,478
3,486
3,497
3,501
3,521
3,543
3,563

0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

162

City (population)

Maharashtra - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Eklahare (13,367)
Jejuri (13,356)
Pachgaon (13,259)
Shirwal (13,230)
Sonegaon (13,138)
Sawari Jawharnagar (13,105)
Maindargi (13,082)
Kondumal (13,046)
Rajur (12,996)
Patan (12,932)
Vadgaon (12,642)
Jawhar (12,572)
Katai (12,521)
Peth Umri (12,411)
Madhavnagar (12,235)
Taloje Panchnad (12,085)
Singnapur (12,085)
Walani (11,927)
Kherdi (11,912)
Shelar (11,814)
Rajapur (11,685)
Shahapur (11,674)
Dapoli Camp (11,588)
Yerkheda (11,538)
Nagothana (11,317)
Shivatkar (11,280)
Trimbak (10,912)
Khadkale (10,898)
Nachane (10,279)
Murgud (10,239)
Davlameti (9,802)
Mhasla (9,752)
Mohpada (9,722)
Mowad (9,719)
Kalambe Turf Thane (9,673)
Kusgaon Budruk (9,535)
Sillewada (9,464)
Nimbhore Budruk (9,404)
Waghapur (9,355)
Manor (9,288)
Sandor (9,278)
Ganeshpur (9,107)

3,584
3,586
3,605
3,610
3,623
3,628
3,634
3,642
3,649
3,656
3,699
3,711
3,718
3,736
3,766
3,794
3,795
3,834
3,838
3,851
3,882
3,884
3,901
3,911
3,940
3,949
4,027
4,029
4,131
4,134
4,204
4,212
4,217
4,220
4,229
4,247
4,254
4,268
4,279
4,291
4,294
4,319

0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.008
0.008
0.008
0.008
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

163

City (population)

Maharashtra - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Pali (9,090)
Kandri (9,043)
Tathavade (8,876)
Kegaon (8,819)
Wajegaon (8,534)
Bhingar (8,481)
Kalundre (8,437)
Shrirampu (8,358)
Utekhol (8,109)
Birwadi (8,092)
Mohpa (7,864)
Nagapur (7,860)
Tarapur (7,804)
Goregaon (7,644)
Ambivali Tarf Wankhal (7,564)
Babhulgaon (7,346)
Mansar (7,188)
Surgana (6,838)
Katkar (6,798)
Nakoda (6,621)
Dewhadi (6,410)
Umbar Pada Nandade (6,332)
Sasti (6,075)
Dehu (5,943)
Poladpur (5,895)
Kopharad (5,862)
Matheran (5,720)
Padagha (5,627)
Dhatau (5,604)
Chikhaldara (5,251)
Vasantnagar (4,582)
Vanvadi (4,390)
Manadur (4,363)
Purushottamnagar (4,000)
Panhala (3,840)
Guhagar (3,567)
Totaladoh (2,600)
Total

4,322
4,333
4,364
4,372
4,412
4,422
4,427
4,441
4,487
4,490
4,528
4,532
4,545
4,561
4,571
4,610
4,636
4,677
4,684
4,708
4,731
4,744
4,780
4,799
4,804
4,809
4,833
4,844
4,847
4,877
4,924
4,939
4,941
4,957
4,968
4,975
5,005

0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.003
0.003
0.003
0.003
0.003
0.003
0.002
33.511

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
13.59

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

23.3

164

CITIES SORTED BY DISTRICT - MAHARASHTRA

City by District - Maharashtra: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Rahuri (Ahmadnagar; 38,359)


Nagapur (Ahmadnagar; 7,860)
Pathardi (Ahmadnagar; 25,406)
Ghulewadi (Ahmadnagar; 21,559)
Shrigonda (Ahmadnagar; 29,306)
Jamkhed (Ahmadnagar; 30,819)
Shrirampur (Ahmadnagar; 90,452)
Shirdi (Ahmadnagar; 29,126)
Nagardeole (Ahmadnagar; 15,264)
Deolali Pravara (Ahmadnagar; 33,761)
Shrirampu (Ahmadnagar; 8,358)
Sangamner (Ahmadnagar; 68,958)
Bhingar (Ahmadnagar; 8,481)
Ahmadnagar (Ahmadnagar; 44,453)
Singnapur (Ahmadnagar; 12,085)
Rahta Pimplas (Ahmadnagar; 21,173)
Kopargaon (Ahmadnagar; 66,774)
Murtijapur (Akola; 42,906)
Umri Pragane Balapur (Akola; 18,099)
Akot (Akola; 89,924)
Akola (Akola; 445,167)
Balapur (Akola; 43,955)
Telhara (Akola; 21,042)
Patur (Akola; 22,851)
Shendurjana (Amravati; 23,463)
Morshi (Amravati; 37,404)
Chandur (Amravati; 19,722)
Chandurbazar (Amravati; 19,627)
Chikhaldara (Amravati; 5,251)
Daryapur Banosa (Amravati; 38,284)
Achalpur (Amravati; 119,427)
Amravati (Amravati; 611,437)
Anjangaon (Amravati; 56,943)
Dattapur Dhamangaon (Amravati; 23,851)
Warud (Amravati; 45,638)
Khuldabad (Aurangabad; 14,239)
Vaijapur (Aurangabad; 41,182)
Gangapur (Aurangabad; 24,545)
Paithan (Aurangabad; 38,460)
Kannad (Aurangabad; 38,295)
Aurangabad (Aurangabad; 21,340)
Sillod (Aurangabad; 48,814)

1,428
4,532
2,169
2,533
1,859
1,774
593
1,869
3,278
1,620
4,441
787
4,422
126
3,795
2,570
814
1,283
2,916
597
98
1,259
2,585
2,416
2,352
1,463
2,293
2,742
4,877
1,431
428
69
969
2,315
1,222
3,439
1,329
2,245
1,420
1,430
44
1,148

0.028
0.006
0.019
0.016
0.022
0.023
0.067
0.022
0.011
0.025
0.006
0.051
0.006
0.253
0.009
0.016
0.049
0.032
0.013
0.067
0.329
0.033
0.016
0.017
0.017
0.028
0.018
0.015
0.004
0.028
0.088
0.452
0.042
0.018
0.034
0.011
0.030
0.018
0.028
0.028
0.719
0.036

0.08
0.02
0.06
0.05
0.06
0.07
0.20
0.06
0.03
0.07
0.02
0.15
0.02
0.76
0.03
0.05
0.15
0.09
0.04
0.20
0.98
0.10
0.05
0.05
0.05
0.08
0.05
0.04
0.01
0.08
0.26
1.35
0.13
0.05
0.10
0.03
0.09
0.05
0.08
0.08
2.14
0.11

0.01
0.00
0.01
0.01
0.01
0.01
0.03
0.01
0.00
0.01
0.00
0.02
0.00
0.10
0.00
0.01
0.02
0.01
0.01
0.03
0.13
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.04
0.18
0.02
0.01
0.01
0.00
0.01
0.01
0.01
0.01
0.29
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

165

City by District - Maharashtra: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Tumsar (Bhandara; 46,765)


Pauni (Bhandara; 25,134)
Ganeshpur (Bhandara; 9,107)
Dewhadi (Bhandara; 6,410)
Sawari Jawharnagar (Bhandara; 13,105)
Bhandara (Bhandara; 94,641)
Manjlegaon (Bid; 48,937)
Parli (Bid; 98,510)
Bid (Bid; 153,692)
Georai (Bid; 31,711)
Ambejogai (Bid; 77,104)
Dharur (Bid; 20,423)
Sindkhed Raja (Buldana; 15,515)
Chikhli (Buldana; 53,884)
Nandura (Buldana; 41,703)
Khamgaon (Buldana; 98,688)
Jalgaon (Buldana; 29,243)
Deulgaon Raja (Buldana; 27,125)
Mehkar (Buldana; 41,976)
Lonar (Buldana; 22,351)
Buldana (Buldana; 70,094)
Shegaon (Buldana; 58,340)
Warora (Chandrapur; 47,012)
Ballarpur (Chandrapur; 100,162)
Rajura (Chandrapur; 28,762)
Sasti (Chandrapur; 6,075)
Kondumal (Chandrapur; 13,046)
Nakoda (Chandrapur; 6,621)
Brahmapuri (Chandrapur; 34,725)
Ghugus (Chandrapur; 33,301)
Chandrapur (Chandrapur; 331,236)
Shivajinagar (Chandrapur; 16,464)
Durgapur (Chandrapur; 19,331)
Bhadravati (Chandrapur; 63,082)
Mul (Chandrapur; 24,770)
Dondaicha-Warwade (Dhule; 47,182)
Dhule (Dhule; 380,052)
Shirpur-Warwade (Dhule; 68,657)
Desaiganj (Gadchiroli; 27,586)
Gadchiroli (Gadchiroli; 47,261)
Gondiya (Gondiya; 134,535)

1,191
2,198
4,319
4,731
3,628
565
1,145
543
320
1,731
714
2,653
3,244
1,036
1,311
541
102
2,019
1,306
2,465
772
944
1,182
531
1,893
4,780
3,642
4,708
1,578
1,649
133
3,116
2,773
862
2,228
1,180
111
791
1,982
1,179
379

0.035
0.019
0.007
0.005
0.010
0.070
0.036
0.073
0.114
0.023
0.057
0.015
0.011
0.040
0.031
0.073
0.304
0.020
0.031
0.017
0.052
0.043
0.035
0.074
0.021
0.004
0.010
0.005
0.026
0.025
0.245
0.012
0.014
0.047
0.018
0.035
0.281
0.051
0.020
0.035
0.100

0.10
0.06
0.02
0.01
0.03
0.21
0.11
0.22
0.34
0.07
0.17
0.05
0.03
0.12
0.09
0.22
0.91
0.06
0.09
0.05
0.15
0.13
0.10
0.22
0.06
0.01
0.03
0.01
0.08
0.07
0.73
0.04
0.04
0.14
0.05
0.10
0.84
0.15
0.06
0.10
0.30

0.01
0.01
0.00
0.00
0.00
0.03
0.01
0.03
0.05
0.01
0.02
0.01
0.00
0.02
0.01
0.03
0.12
0.01
0.01
0.01
0.02
0.02
0.01
0.03
0.01
0.00
0.00
0.00
0.01
0.01
0.10
0.00
0.01
0.02
0.01
0.01
0.11
0.02
0.01
0.01
0.04

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

166

City by District - Maharashtra: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Tirora (Gondiya; 25,072)


Kalamnuri (Hingoli; 22,957)
Hingoli (Hingoli; 77,410)
Basmath (Hingoli; 63,840)
Babhulgaon (Hingoli; 7,346)
Kandari (Jalgaon; 16,871)
Parola (Jalgaon; 38,732)
Raver (Jalgaon; 28,881)
Savda (Jalgaon; 21,515)
Erandol (Jalgaon; 33,523)
Dharangaon (Jalgaon; 37,416)
Bhusawal (Jalgaon; 191,840)
Yawal (Jalgaon; 35,392)
Faizpur (Jalgaon; 26,366)
Chalisgaon (Jalgaon; 101,386)
Pachora (Jalgaon; 50,470)
Nimbhore Budruk (Jalgaon; 9,404)
Chopda (Jalgaon; 67,741)
Amalner (Jalgaon; 101,789)
Bhokardan (Jalna; 18,865)
Partur (Jalna; 32,211)
Jalna (Jalna; 262,139)
Ambad (Jalna; 29,044)
Kalambe Turf Thane (Kolhapur; 9,673)
Korochi (Kolhapur; 20,185)
Uchgaon (Kolhapur; 25,132)
Vadgaon Kasba (Kolhapur; 25,325)
Panhala (Kolhapur; 3,840)
Malkapur (Kolhapur; 6,125)
Murgud (Kolhapur; 10,239)
Pachgaon (Kolhapur; 13,259)
Kabnur (Kolhapur; 31,412)
Kagal (Kolhapur; 26,461)
Ajra (Kolhapur; 16,522)
Gadhinglaj (Kolhapur; 28,221)
Ichalkaranji (Kolhapur; 286,672)
Gandhinagar (Kolhapur; 13,769)
Hupari (Kolhapur; 31,418)
Kolhapur (Kolhapur; 539,998)
Kurundvad (Kolhapur; 23,734)
Jaysingpur (Kolhapur; 47,919)

2,206
2,409
709
849
4,610
3,066
1,409
1,886
2,540
1,636
1,462
246
1,551
2,072
520
1,110
4,268
804
517
2,830
1,703
170
1,873
4,229
2,679
2,199
2,181
4,968
800
4,134
3,605
1,746
2,067
3,109
1,935
153
3,521
1,745
77
2,322
1,165

0.019
0.017
0.057
0.047
0.005
0.012
0.029
0.021
0.016
0.025
0.028
0.142
0.026
0.020
0.075
0.037
0.007
0.050
0.075
0.014
0.024
0.194
0.021
0.007
0.015
0.019
0.019
0.003
0.050
0.008
0.010
0.023
0.020
0.012
0.021
0.212
0.010
0.023
0.400
0.018
0.035

0.06
0.05
0.17
0.14
0.02
0.04
0.09
0.06
0.05
0.07
0.08
0.42
0.08
0.06
0.22
0.11
0.02
0.15
0.22
0.04
0.07
0.58
0.06
0.02
0.04
0.06
0.06
0.01
0.15
0.02
0.03
0.07
0.06
0.04
0.06
0.63
0.03
0.07
1.19
0.05
0.11

0.01
0.01
0.02
0.02
0.00
0.01
0.01
0.01
0.01
0.01
0.01
0.06
0.01
0.01
0.03
0.02
0.00
0.02
0.03
0.01
0.01
0.08
0.01
0.00
0.01
0.01
0.01
0.00
0.02
0.00
0.00
0.01
0.01
0.00
0.01
0.09
0.00
0.01
0.16
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

167

City by District - Maharashtra: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Nilanga (Latur; 35,237)


Ausa (Latur; 34,350)
Udgir (Latur; 102,292)
Ahmadpur (Latur; 39,829)
Latur (Latur; 333,702)
Greater Mumbai (Mumbai; 13,260,463)
Kandri (Nagpur; 5,893)
Kalameshwar (Nagpur; 19,189)
Sonegaon (Nagpur; 13,138)
Ramtek (Nagpur; 25,061)
Nagpur (Nagpur; 2,283,074)
Mahadula (Nagpur; 20,307)
Kanhan (Nagpur; 24,307)
Kamptee (Nagpur; 93,869)
Mowad (Nagpur; 9,719)
Savner (Nagpur; 29,640)
Wanadongri (Nagpur; 19,088)
Mohpa (Nagpur; 7,864)
Digdoh (Nagpur; 35,057)
Mansar (Nagpur; 7,188)
Narkhed (Nagpur; 23,969)
Nildoh (Nagpur; 17,112)
Chicholi (Nagpur; 20,561)
Khapa (Nagpur; 16,664)
Davlameti (Nagpur; 9,802)
Katol (Nagpur; 41,644)
Walani (Nagpur; 11,927)
Wadi (Nagpur; 44,683)
Totaladoh (Nagpur; 2,600)
Yerkheda (Nagpur; 11,538)
Umred (Nagpur; 55,174)
Tekadi (Nagpur; 19,120)
Sillewada (Nagpur; 9,464)
Deglur (Nanded; 53,450)
Wajegaon (Nanded; 8,534)
Hadgaon (Nanded; 25,964)
Kinwat (Nanded; 27,676)
Biloli (Nanded; 14,947)
Mukhed (Nanded; 28,866)
Kundalwadi (Nanded; 15,977)
Dharmabad (Nanded; 33,318)

1,560
1,594
513
1,369
130
1
4,333
2,789
3,623
2,207
13
2,670
2,269
568
4,220
1,831
2,800
4,528
1,568
4,636
2,303
3,034
2,641
3,094
4,204
1,313
3,834
1,241
5,005
3,911
1,012
2,797
4,254
1,047
4,412
2,107
1,974
3,335
1,887
3,174
1,647

0.026
0.025
0.076
0.029
0.247
9.811
0.007
0.014
0.010
0.019
1.689
0.015
0.018
0.069
0.007
0.022
0.014
0.006
0.026
0.005
0.018
0.013
0.015
0.012
0.007
0.031
0.009
0.033
0.002
0.009
0.041
0.014
0.007
0.040
0.006
0.019
0.020
0.011
0.021
0.012
0.025

0.08
0.08
0.23
0.09
0.74
29.28
0.02
0.04
0.03
0.06
5.04
0.04
0.05
0.21
0.02
0.07
0.04
0.02
0.08
0.02
0.05
0.04
0.05
0.04
0.02
0.09
0.03
0.10
0.01
0.03
0.12
0.04
0.02
0.12
0.02
0.06
0.06
0.03
0.06
0.04
0.07

0.01
0.01
0.03
0.01
0.10
3.98
0.00
0.01
0.00
0.01
0.69
0.01
0.01
0.03
0.00
0.01
0.01
0.00
0.01
0.00
0.01
0.01
0.01
0.01
0.00
0.01
0.00
0.01
0.00
0.00
0.02
0.01
0.00
0.02
0.00
0.01
0.01
0.00
0.01
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

168

City by District - Maharashtra: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Nanded-Waghala (Nanded; 479,246)


Loha (Nanded; 22,410)
Kandhar (Nanded; 23,066)
Peth Umri (Nanded; 12,411)
Mudkhed (Nanded; 20,817)
Talode (Nandurbar; 27,862)
Nandurbar (Nandurbar; 105,026)
Nawapur (Nandurbar; 33,264)
Shahade (Nandurbar; 55,312)
Purushottamnagar (Nandurbar; 4,000)
Trimbak (Nashik; 10,912)
Ozar (Nashik; 50,941)
Malegaon (Nashik; 455,419)
Nandgaon (Nashik; 25,811)
Lasalgaon (Nashik; 13,940)
Ghoti Budruk (Nashik; 22,487)
Nashik (Nashik; 1,198,641)
Soyagaon (Nashik; 24,287)
Eklahare (Nashik; 13,367)
Bhagur (Nashik; 13,861)
Satana (Nashik; 36,229)
Yevla (Nashik; 48,086)
Sinnar (Nashik; 35,311)
Dyane (Nashik; 27,643)
Igatpuri (Nashik; 35,139)
Deolali (Nashik; 56,336)
Surgana (Nashik; 6,838)
Manmad (Nashik; 80,593)
Paranda (Osmanabad; 18,906)
Umarga (Osmanabad; 33,593)
Tuljapur (Osmanabad; 35,297)
Kalamb (Osmanabad; 25,616)
Murum (Osmanabad; 19,179)
Osmanabad (Osmanabad; 89,719)
Naldurg (Osmanabad; 17,800)
Bhum (Osmanabad; 19,488)
Parbhani (Parbhani; 288,451)
Gangakhed (Parbhani; 44,978)
Jintur (Parbhani; 42,414)
Sonpeth (Parbhani; 14,493)
Purna (Parbhani; 36,985)

88
2,455
2,394
3,736
2,610
1,958
495
1,654
1,008
4,957
4,027
1,103
95
2,120
3,486
2,449
26
2,270
3,584
3,501
1,518
1,162
1,557
1,976
1,564
986
4,677
687
2,825
1,628
1,558
2,141
2,792
599
2,950
2,758
152
1,234
1,297
3,397
1,485

0.355
0.017
0.017
0.009
0.015
0.021
0.078
0.025
0.041
0.003
0.008
0.038
0.337
0.019
0.010
0.017
0.887
0.018
0.010
0.010
0.027
0.036
0.026
0.020
0.026
0.042
0.005
0.060
0.014
0.025
0.026
0.019
0.014
0.066
0.013
0.014
0.213
0.033
0.031
0.011
0.027

1.06
0.05
0.05
0.03
0.05
0.06
0.23
0.07
0.12
0.01
0.02
0.11
1.01
0.06
0.03
0.05
2.65
0.05
0.03
0.03
0.08
0.11
0.08
0.06
0.08
0.12
0.02
0.18
0.04
0.07
0.08
0.06
0.04
0.20
0.04
0.04
0.64
0.10
0.09
0.03
0.08

0.14
0.01
0.01
0.00
0.01
0.01
0.03
0.01
0.02
0.00
0.00
0.02
0.14
0.01
0.00
0.01
0.36
0.01
0.00
0.00
0.01
0.01
0.01
0.01
0.01
0.02
0.00
0.02
0.01
0.01
0.01
0.01
0.01
0.03
0.01
0.01
0.09
0.01
0.01
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

169

City by District - Maharashtra: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Sailu (Parbhani; 44,357)


Manwath (Parbhani; 32,519)
Pathri (Parbhani; 35,612)
Vadgaon (Pune; 12,642)
Bhor (Pune; 19,902)
Shirur (Pune; 30,050)
Shivatkar (Pune; 11,280)
Chakan (Pune; 24,123)
Kusgaon Budruk (Pune; 9,535)
Alandi (Pune; 19,545)
Tathavade (Pune; 8,876)
Talegaon Dabhade (Pune; 47,384)
Indapur (Pune; 24,023)
Daund (Pune; 46,642)
Jejuri (Pune; 13,356)
Junnar (Pune; 27,535)
Dehu (Pune; 5,943)
Dehu Road (Pune; 52,199)
Manchar (Pune; 15,351)
Kirkee (Pune; 85,263)
Pimpri Chinchwad (Pune; 1,120,120)
Khadkale (Pune; 10,898)
Pune (Pune; 2,827,041)
Baramati (Pune; 57,143)
Sasvad (Pune; 29,704)
Rajgurunagar (Pune; 19,628)
Lonavala (Pune; 61,937)
Dhatau (Raigarh; 5,604)
Birwadi (Raigarh; 8,092)
Kalundre (Raigarh; 8,437)
Ambivali Tarf Wankhal (Raigarh; 7,564)
Alibag (Raigarh; 21,693)
Goregaon (Raigarh; 7,644)
Mhasla (Raigarh; 9,752)
Neral (Raigarh; 16,404)
Pen (Raigarh; 33,615)
Mahad (Raigarh; 27,018)
Nagothana (Raigarh; 11,317)
Navi Mumbai (Raigarh; 91,137)
Poladpur (Raigarh; 5,895)
Mohpada (Raigarh; 9,722)

1,250
1,682
1,545
3,699
2,703
1,811
3,949
2,287
4,247
2,750
4,364
1,173
2,298
1,196
3,586
1,984
4,799
1,077
3,268
637
34
4,029
10
966
1,830
2,741
883
4,847
4,490
4,427
4,571
2,520
4,561
4,212
3,123
1,627
2,035
3,940
56
4,804
4,217

0.033
0.024
0.026
0.009
0.015
0.022
0.008
0.018
0.007
0.014
0.007
0.035
0.018
0.035
0.010
0.020
0.004
0.039
0.011
0.063
0.829
0.008
2.092
0.042
0.022
0.015
0.046
0.004
0.006
0.006
0.006
0.016
0.006
0.007
0.012
0.025
0.020
0.008
0.580
0.004
0.007

0.10
0.07
0.08
0.03
0.04
0.07
0.02
0.05
0.02
0.04
0.02
0.10
0.05
0.10
0.03
0.06
0.01
0.12
0.03
0.19
2.47
0.02
6.24
0.13
0.07
0.04
0.14
0.01
0.02
0.02
0.02
0.05
0.02
0.02
0.04
0.07
0.06
0.02
1.73
0.01
0.02

0.01
0.01
0.01
0.00
0.01
0.01
0.00
0.01
0.00
0.01
0.00
0.01
0.01
0.01
0.00
0.01
0.00
0.02
0.00
0.03
0.34
0.00
0.85
0.02
0.01
0.01
0.02
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.24
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

170

City by District - Maharashtra: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Murud (Raigarh; 13,969)


Panvel (Raigarh; 115,784)
Pali (Raigarh; 9,090)
Roha Ashtami (Raigarh; 21,238)
Shrivardhan (Raigarh; 16,903)
Karjat (Raigarh; 28,430)
Matheran (Raigarh; 5,720)
Uran (Raigarh; 25,881)
Taloje Panchnad (Raigarh; 12,085)
Khopoli (Raigarh; 65,284)
Utekhol (Raigarh; 8,109)
Kegaon (Raigarh; 8,819)
Dapoli Camp (Ratnagiri; 11,588)
Chiplun (Ratnagiri; 51,434)
Nachane (Ratnagiri; 10,279)
Kherdi (Ratnagiri; 11,912)
Ratnagiri (Ratnagiri; 78,281)
Guhagar (Ratnagiri; 3,567)
Lanja (Ratnagiri; 13,665)
Rajapur (Ratnagiri; 11,685)
Tasgaon (Sangli; 37,212)
Ashta (Sangli; 36,940)
Uran Islampur (Sangli; 64,920)
Manadur (Sangli; 4,363)
Sangli-Miraj & Kupwad (Sangli; 485,970)
Budhgaon (Sangli; 16,391)
Vita (Sangli; 46,519)
Madhavnagar (Sangli; 12,235)
Karanje Turf Satara (Satara; 23,932)
Kodoli (Satara; 18,265)
Phaltan (Satara; 56,537)
Wai (Satara; 34,602)
Karad (Satara; 62,493)
Shirwal (Satara; 13,230)
Mahabaleshwar (Satara; 14,175)
Panchgani (Satara; 14,780)
Vanvadi (Satara; 4,390)
Satara (Satara; 120,249)
Rahimatpur (Satara; 18,408)
Godoli (Satara; 18,643)
Patan (Satara; 12,932)

3,478
444
4,322
2,564
3,061
1,919
4,833
2,114
3,794
833
4,487
4,372
3,901
1,092
4,131
3,838
704
4,975
3,543
3,882
1,471
1,487
838
4,941
86
3,125
1,198
3,766
2,309
2,903
982
1,581
869
3,610
3,451
3,357
4,939
424
2,884
2,857
3,656

0.010
0.086
0.007
0.016
0.013
0.021
0.004
0.019
0.009
0.048
0.006
0.007
0.009
0.038
0.008
0.009
0.058
0.003
0.010
0.009
0.028
0.027
0.048
0.003
0.360
0.012
0.034
0.009
0.018
0.014
0.042
0.026
0.046
0.010
0.010
0.011
0.003
0.089
0.014
0.014
0.010

0.03
0.26
0.02
0.05
0.04
0.06
0.01
0.06
0.03
0.14
0.02
0.02
0.03
0.11
0.02
0.03
0.17
0.01
0.03
0.03
0.08
0.08
0.14
0.01
1.07
0.04
0.10
0.03
0.05
0.04
0.12
0.08
0.14
0.03
0.03
0.03
0.01
0.27
0.04
0.04
0.03

0.00
0.03
0.00
0.01
0.01
0.01
0.00
0.01
0.00
0.02
0.00
0.00
0.00
0.02
0.00
0.00
0.02
0.00
0.00
0.00
0.01
0.01
0.02
0.00
0.15
0.00
0.01
0.00
0.01
0.01
0.02
0.01
0.02
0.00
0.00
0.00
0.00
0.04
0.01
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

171

City by District - Maharashtra: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Mhaswad (Satara; 22,809)


Khed (Satara; 7,676)
Vengurla (Sindhudurg; 13,880)
Kankavli (Sindhudurg; 16,389)
Malwan (Sindhudurg; 20,785)
Sawantwadi (Sindhudurg; 25,455)
Kudal (Sindhudurg; 15,184)
Akkalkot (Solapur; 42,536)
Pandharpur (Solapur; 101,705)
Barshi (Solapur; 116,625)
Mangalvedhe (Solapur; 24,145)
Dudhani (Solapur; 13,518)
Sangole (Solapur; 31,278)
Karmala (Solapur; 24,411)
Maindargi (Solapur; 13,082)
Kurduvadi (Solapur; 25,346)
Solapur (Solapur; 971,671)
Navghar-Manikpur (Thane; 129,885)
Palghar (Thane; 58,653)
Nala Sopara (Thane; 205,527)
Waliv (Thane; 17,042)
Padagha (Thane; 5,627)
Katkar (Thane; 6,798)
Dahanu (Thane; 49,408)
Gokhivare (Thane; 22,006)
Chinchani (Thane; 14,953)
Boisar (Thane; 16,343)
Shahapur (Thane; 11,674)
Shelar (Thane; 11,814)
Kasara Budruk (Thane; 16,908)
Ulhasnagar (Thane; 526,375)
Ambarnath (Thane; 226,819)
Umbar Pada Nandade (Thane; 6,332)
Karivali (Thane; 14,394)
Vada (Thane; 15,906)
Kalyan-Dombivali (Thane; 1,328,079)
Katai (Thane; 12,521)
Kopharad (Thane; 5,862)
Virar (Thane; 132,383)
Vasai (Thane; 54,921)
Thane (Thane; 1,404,041)
Badlapur (Thane; 108,979)

2,425
3,265
3,497
3,126
2,617
2,164
3,295
1,293
518
440
2,285
3,563
1,751
2,257
3,634
2,177
43
395
941
227
3,041
4,844
4,684
1,131
2,500
3,331
3,133
3,884
3,851
3,059
80
205
4,744
3,408
3,188
22
3,718
4,809
386
1,016
21
480

0.017
0.011
0.010
0.012
0.015
0.019
0.011
0.031
0.075
0.086
0.018
0.010
0.023
0.018
0.010
0.019
0.719
0.096
0.043
0.152
0.013
0.004
0.005
0.037
0.016
0.011
0.012
0.009
0.009
0.013
0.389
0.168
0.005
0.011
0.012
0.983
0.009
0.004
0.098
0.041
1.039
0.081

0.05
0.03
0.03
0.04
0.05
0.06
0.03
0.09
0.22
0.26
0.05
0.03
0.07
0.05
0.03
0.06
2.15
0.29
0.13
0.45
0.04
0.01
0.02
0.11
0.05
0.03
0.04
0.03
0.03
0.04
1.16
0.50
0.01
0.03
0.04
2.93
0.03
0.01
0.29
0.12
3.10
0.24

0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.01
0.03
0.04
0.01
0.00
0.01
0.01
0.00
0.01
0.29
0.04
0.02
0.06
0.01
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.00
0.01
0.16
0.07
0.00
0.00
0.00
0.40
0.00
0.00
0.04
0.02
0.42
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Maharashtra

172

City by District - Maharashtra: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Murbad (Thane; 17,611)


Bhiwandi (Thane; 666,343)
Jawhar (Thane; 12,572)
Tarapur (Thane; 7,804)
Vashind (Thane; 17,674)
Kon (Thane; 16,881)
Khoni (Thane; 25,250)
Pasthal (Thane; 18,014)
Mira-Bhayandar (Thane; 579,084)
Sandor (Thane; 9,278)
Manor (Thane; 9,288)
Hinganghat (Wardha; 102,756)
Sindi (Wardha; 14,527)
Wardha (Wardha; 123,618)
Arvi (Wardha; 45,151)
Sindi Turf Hindnagar (Wardha; 17,306)
Deoli (Wardha; 17,669)
Pulgaon (Wardha; 40,630)
Mangrulpir (Washim; 30,814)
Washim (Washim; 69,965)
Karanja (Washim; 66,955)
Risod (Washim; 30,628)
Waghapur (Yavatmal; 9,355)
Wani (Yavatmal; 58,781)
Yavatmal (Yavatmal; 136,792)
Vasantnagar (Yavatmal; 4,582)
Umarsara (Yavatmal; 21,218)
Umarkhed (Yavatmal; 37,935)
Rajur (Yavatmal; 12,996)
Pusad (Yavatmal; 74,739)
Ghatanji (Yavatmal; 21,533)
Wadgaon Road (Yavatmal; 34,264)
Pandharkaoda (Yavatmal; 29,568)
Darwha (Yavatmal; 25,999)
Digras (Yavatmal; 43,594)
Total

2,980
64
3,711
4,545
2,969
3,065
2,188
2,923
70
4,294
4,291
510
3,391
414
1,233
3,019
2,971
1,347
1,775
775
812
1,785
4,279
937
371
4,924
2,567
1,442
3,649
735
2,537
1,603
1,837
2,106
1,266

0.013
0.493
0.009
0.006
0.013
0.012
0.019
0.013
0.428
0.007
0.007
0.076
0.011
0.091
0.033
0.013
0.013
0.030
0.023
0.052
0.050
0.023
0.007
0.043
0.101
0.003
0.016
0.028
0.010
0.055
0.016
0.025
0.022
0.019
0.032
33.511

0.04
1.47
0.03
0.02
0.04
0.04
0.06
0.04
1.28
0.02
0.02
0.23
0.03
0.27
0.10
0.04
0.04
0.09
0.07
0.15
0.15
0.07
0.02
0.13
0.30
0.01
0.05
0.08
0.03
0.17
0.05
0.08
0.07
0.06
0.10
100.00

0.01
0.20
0.00
0.00
0.01
0.01
0.01
0.01
0.17
0.00
0.00
0.03
0.00
0.04
0.01
0.01
0.01
0.01
0.01
0.02
0.02
0.01
0.00
0.02
0.04
0.00
0.01
0.01
0.00
0.02
0.01
0.01
0.01
0.01
0.01
13.59

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Manipur

173

24 MANIPUR
24.1
Year

LATENT DEMAND BY YEAR - MANIPUR


The Latent Demand for Stick and Solid Deodorants in Manipur: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.313
0.326
0.338
0.351
0.365
0.379
0.393
0.407
0.422
0.438
0.455

0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.15
0.15

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Manipur - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Manipur: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Manipur

24.2

174

CITIES SORTED BY RANK - MANIPUR

City (population)

Manipur - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Imphal (251,972)
Thoubal (47,720)
Kakching (33,337)
Mayang Imphal (23,815)
Lilong (23,503)
Nambol (21,010)
Moirang (19,348)
Moreh (17,349)
Samurou (16,505)
Thongkhong Laxmi Bazar (14,820)
Ningthoukhong (12,114)
Bishnupur (11,254)
Kakching Khunou (10,801)
Lamjaotongba (10,515)
Andro (9,641)
Yairipok (9,583)
Kwakta (9,229)
Kumbi (9,216)
Wangoi (9,129)
Wangjing (8,083)
Naoriya Pakhanglakpa (7,676)
Lamshang (7,573)
Jiribam (7,452)
Oinam (7,277)
Sikhong Sekmai (7,094)
Khongman (6,338)
Porompat (5,987)
Torban (5,280)
Sugnu (5,227)
Sekmai Bazar (5,016)
Lamai (4,728)
Heriok (2,835)
Total

231
1,439
2,058
2,813
2,840
3,078
3,253
3,506
3,621
3,849
4,232
4,345
4,397
4,436
4,558
4,562
4,606
4,609
4,614
4,727
4,772
4,785
4,798
4,823
4,840
4,887
4,911
4,946
4,948
4,956
4,971
5,009

0.149
0.028
0.020
0.014
0.014
0.012
0.011
0.010
0.010
0.009
0.007
0.007
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.005
0.004
0.004
0.004
0.004
0.004
0.004
0.003
0.003
0.003
0.003
0.002
0.379

39.28
7.44
5.20
3.71
3.66
3.28
3.02
2.70
2.57
2.31
1.89
1.75
1.68
1.64
1.50
1.49
1.44
1.44
1.42
1.26
1.20
1.18
1.16
1.13
1.11
0.99
0.93
0.82
0.81
0.78
0.74
0.44
100.00

0.06
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.15

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Manipur

24.3

175

CITIES SORTED BY DISTRICT - MANIPUR

City by District - Manipur: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Kwakta (Bishnupur; 9,229)


Bishnupur (Bishnupur; 11,254)
Kumbi (Bishnupur; 9,216)
Oinam (Bishnupur; 7,277)
Ningthoukhong (Bishnupur; 12,114)
Nambol (Bishnupur; 21,010)
Moirang (Bishnupur; 19,348)
Moreh (Chandel; 17,349)
Jiribam (Imphal East; 7,452)
Khongman (Imphal East; 6,338)
Torban (Imphal East; 5,280)
Andro (Imphal East; 9,641)
Lamai (Imphal East; 4,728)
Porompat (Imphal East; 5,987)
Lamshang (Imphal West; 7,573)
Thongkhong Laxmi Bazar (Imphal West; 14,820)
Mayang Imphal (Imphal West; 23,815)
Naoriya Pakhanglakpa (Imphal West; 7,676)
Wangoi (Imphal West; 9,129)
Lilong (Imphal West; 12,081)
Imphal (Imphal West; 251,972)
Lamjaotongba (Imphal West; 10,515)
Sekmai Bazar (Imphal West; 5,016)
Sugnu (Thoubal; 5,227)
Heriok (Thoubal; 2,835)
Sikhong Sekmai (Thoubal; 7,094)
Kakching (Thoubal; 33,337)
Kakching Khunou (Thoubal; 10,801)
Thoubal (Thoubal; 47,720)
Wangjing (Thoubal; 8,083)
Yairipok (Thoubal; 9,583)
Samurou (Thoubal; 16,505)
Total

4,606
4,345
4,609
4,823
4,232
3,078
3,253
3,506
4,798
4,887
4,946
4,558
4,971
4,911
4,785
3,849
2,813
4,772
4,614
2,840
231
4,436
4,956
4,948
5,009
4,840
2,058
4,397
1,439
4,727
4,562
3,621

0.005
0.007
0.005
0.004
0.007
0.012
0.011
0.010
0.004
0.004
0.003
0.006
0.003
0.004
0.004
0.009
0.014
0.005
0.005
0.014
0.149
0.006
0.003
0.003
0.002
0.004
0.020
0.006
0.028
0.005
0.006
0.010
0.379

1.44
1.75
1.44
1.13
1.89
3.28
3.02
2.70
1.16
0.99
0.82
1.50
0.74
0.93
1.18
2.31
3.71
1.20
1.42
3.66
39.28
1.64
0.78
0.81
0.44
1.11
5.20
1.68
7.44
1.26
1.49
2.57
100.00

0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.06
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.00
0.15

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Meghalaya

176

25 MEGHALAYA
25.1
Year

LATENT DEMAND BY YEAR - MEGHALAYA


The Latent Demand for Stick and Solid Deodorants in Meghalaya: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.378
0.391
0.405
0.419
0.434
0.448
0.463
0.479
0.495
0.512
0.529

0.20
0.19
0.19
0.19
0.18
0.18
0.18
0.18
0.17
0.17
0.17

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Meghalaya - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Meghalaya: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Meghalaya

25.2

177

CITIES SORTED BY RANK - MEGHALAYA

Meghalaya - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Shillong (153,196)
Tura (67,320)
Mawlai (44,089)
Nongthymmai (39,440)
Jawai (28,850)
Pynthorumkhrah (25,489)
Nongstoin (25,368)
Williamnagar (21,042)
Resubelpara (20,351)
Madanrting (19,254)
Nongpoh (15,178)
Shillong Cantt. (14,279)
Mairang (13,278)
Nongmynsong (13,099)
Cherapunjee (11,628)
Baghmara (9,965)
Total

272
705
1,099
1,220
1,637
1,834
1,849
2,254
2,335
2,464
2,977
3,105
3,259
3,290
3,565
3,904

0.132
0.058
0.038
0.034
0.025
0.022
0.022
0.018
0.017
0.017
0.013
0.012
0.011
0.011
0.010
0.009
0.448

29.36
12.90
8.45
7.56
5.53
4.88
4.86
4.03
3.90
3.69
2.91
2.74
2.54
2.51
2.23
1.91
100.00

0.05
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.18

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

25.3

CITIES SORTED BY DISTRICT - MEGHALAYA

City by District - Meghalaya: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Resubelpara (East Garo Hills; 20,351)


Williamnagar (East Garo Hills; 21,042)
Nongmynsong (East Khasi Hills; 13,099)
Cherapunjee (East Khasi Hills; 11,628)
Shillong Cantt. (East Khasi Hills; 14,279)
Shillong (East Khasi Hills; 153,196)
Pynthorumkhrah (East Khasi Hills; 25,489)
Nongthymmai (East Khasi Hills; 39,440)
Madanrting (East Khasi Hills; 19,254)
Mawlai (East Khasi Hills; 44,089)
Jawai (Jaintia Hills; 28,850)
Nongpoh (Ri Bhoi; 15,178)
Baghmara (South Garo Hills; 9,965)
Tura (West Garo Hills; 67,320)
Mairang (West Khasi Hills; 13,278)
Nongstoin (West Khasi Hills; 25,368)
Total

2,335
2,254
3,290
3,565
3,105
272
1,834
1,220
2,464
1,099
1,637
2,977
3,904
705
3,259
1,849

0.017
0.018
0.011
0.010
0.012
0.132
0.022
0.034
0.017
0.038
0.025
0.013
0.009
0.058
0.011
0.022
0.448

3.90
4.03
2.51
2.23
2.74
29.36
4.88
7.56
3.69
8.45
5.53
2.91
1.91
12.90
2.54
4.86
100.00

0.01
0.01
0.00
0.00
0.00
0.05
0.01
0.01
0.01
0.02
0.01
0.01
0.00
0.02
0.00
0.01
0.18

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Mizoram

178

26 MIZORAM
26.1
Year

LATENT DEMAND BY YEAR - MIZORAM


The Latent Demand for Stick and Solid Deodorants in Mizoram: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.212
0.223
0.235
0.248
0.261
0.275
0.289
0.304
0.320
0.336
0.354

0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Mizoram - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Mizoram: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Mizoram

26.2

179

CITIES SORTED BY RANK - MIZORAM

City (population)

Mizoram - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Aizawl (260,221)
Lunglei (53,644)
Champhai (29,940)
Saiha (22,351)
Kolasib (21,356)
Serchhip (20,600)
Saitual (11,603)
Khawzawl (10,519)
Vairengte (8,708)
Hnahthial (8,069)
N.Kawnpui (7,168)
Thenzawl (6,252)
Mamit (5,960)
Sairang (5,705)
Darlawn (4,371)
Tlabung (4,163)
Bairabi (3,743)
N. Vanlaiphai (3,710)
Zawlnuam (3,533)
Lengpui (2,745)
Khawhai (2,728)
Biate (2,523)
Total

243
1,366
2,475
3,100
3,190
3,270
4,394
4,537
4,721
4,790
4,868
4,920
4,935
4,944
4,989
4,993
4,998
4,999
5,004
5,012
5,013
5,016

0.143
0.030
0.016
0.012
0.012
0.011
0.006
0.006
0.005
0.004
0.004
0.003
0.003
0.003
0.002
0.002
0.002
0.002
0.002
0.002
0.002
0.001
0.275

52.08
10.74
5.99
4.47
4.27
4.12
2.32
2.11
1.74
1.62
1.43
1.25
1.19
1.14
0.87
0.83
0.75
0.74
0.71
0.55
0.55
0.50
100.00

0.06
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.11

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

26.3

CITIES SORTED BY DISTRICT - MIZORAM

City by District - Mizoram: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Saitual (Aizawl; 11,603)


Sairang (Aizawl; 5,705)
Darlawn (Aizawl; 4,371)
Aizawl (Aizawl; 260,221)
Champhai (Champhai; 29,940)
Khawhai (Champhai; 2,728)
Khawzawl (Champhai; 10,519)
Vairengte (Kolasib; 8,708)
Bairabi (Kolasib; 3,743)

4,394
4,944
4,989
243
2,475
5,013
4,537
4,721
4,998

0.006
0.003
0.002
0.143
0.016
0.002
0.006
0.005
0.002

2.32
1.14
0.87
52.08
5.99
0.55
2.11
1.74
0.75

0.00
0.00
0.00
0.06
0.01
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Mizoram

180

City by District - Mizoram: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

N.Kawnpui (Kolasib; 7,168)


Kolasib (Kolasib; 21,356)
Lunglei (Lunglei; 53,644)
Tlabung (Lunglei; 4,163)
Hnahthial (Lunglei; 8,069)
Mamit (Mamit; 5,960)
Zawlnuam (Mamit; 3,533)
Lengpui (Mamit; 2,745)
Saiha (Saiha; 22,351)
N. Vanlaiphai (Serchhip; 3,710)
Serchhip (Serchhip; 20,600)
Biate (Serchhip; 2,523)
Thenzawl (Serchhip; 6,252)
Total

4,868
3,190
1,366
4,993
4,790
4,935
5,004
5,012
3,100
4,999
3,270
5,016
4,920

0.004
0.012
0.030
0.002
0.004
0.003
0.002
0.002
0.012
0.002
0.011
0.001
0.003
0.275

1.43
4.27
10.74
0.83
1.62
1.19
0.71
0.55
4.47
0.74
4.12
0.50
1.25
100.00

0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.11

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Nagaland

181

27 NAGALAND
27.1
Year

LATENT DEMAND BY YEAR - NAGALAND


The Latent Demand for Stick and Solid Deodorants in Nagaland: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.447
0.468
0.490
0.513
0.536
0.560
0.585
0.611
0.638
0.667
0.696

0.23
0.23
0.23
0.23
0.23
0.23
0.23
0.23
0.22
0.22
0.22

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Nagaland - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Nagaland: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Nagaland

27.2

182

CITIES SORTED BY RANK - NAGALAND

City (population)

Nagaland - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Dimapur (142,265)
Kohima (104,112)
Wokha (49,942)
Mokokchung (41,341)
Tuensang (39,287)
Zunheboto (30,219)
Chumukedima (21,873)
Mon (21,355)
Phek (17,042)
Total

203
292
685
811
853
1,144
1,550
1,582
1,979

0.171
0.125
0.060
0.050
0.047
0.036
0.026
0.026
0.020
0.560

30.44
22.27
10.68
8.84
8.40
6.46
4.68
4.57
3.65
100.00

0.07
0.05
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.23

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

27.3

CITIES SORTED BY DISTRICT - NAGALAND

City by District - Nagaland: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Dimapur (Dimapur; 142,265)


Chumukedima (Dimapur; 21,873)
Kohima (Kohima; 104,112)
Mokokchung (Mokokchung; 41,341)
Mon (Mon; 21,355)
Phek (Phek; 17,042)
Tuensang (Tuensang; 39,287)
Wokha (Wokha; 49,942)
Zunheboto (Zunheboto; 30,219)
Total

203
1,550
292
811
1,582
1,979
853
685
1,144

0.171
0.026
0.125
0.050
0.026
0.020
0.047
0.060
0.036
0.560

30.44
4.68
22.27
8.84
4.57
3.65
8.40
10.68
6.46
100.00

0.07
0.01
0.05
0.02
0.01
0.01
0.02
0.02
0.01
0.23

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Orissa

183

28 ORISSA
28.1
Year

LATENT DEMAND BY YEAR - ORISSA


The Latent Demand for Stick and Solid Deodorants in Orissa: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

4.839
5.240
5.674
6.144
6.648
7.161
7.709
8.299
8.934
9.618
10.354

2.50
2.58
2.66
2.74
2.83
2.91
2.98
3.06
3.15
3.23
3.31

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Orissa - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Orissa: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Orissa

28.2

184

CITIES SORTED BY RANK - ORISSA

City (population)

Orissa - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Bhubaneswar (695,329)
Cuttack (574,844)
Brahmapur (311,220)
Raurkela (241,265)
Raurkela Industrialship (221,892)
Puri (169,304)
Sambalpur (165,602)
Baleshwar (113,899)
Baripada (101,992)
Bhadrak (99,252)
Balangir (91,525)
Brajarajnagar (82,650)
Jeypur (82,240)
Jharsuguda (81,177)
Paradip (79,096)
Bargarh (68,374)
Bhawanipatna (65,252)
Sunabeda (62,998)
Rayagada (62,015)
Dhenkanal (61,928)
Jatani (58,597)
Barbil (56,488)
Kendujhar (55,678)
Rajagangapur (47,170)
Parlakhemundi (46,181)
Choudwar (45,757)
Kendrapara (44,476)
Koraput (42,455)
Burla (42,096)
Khordha (41,930)
Joda (41,540)
Sundargarh (41,251)
Anugul (40,843)
Byasanagar (40,399)
Anandapur (37,643)
Talcher (37,580)
Phulabani (36,401)
Belpahar (35,241)
Pattamundai (35,152)
Jajapur (34,599)

29
45
83
104
113
154
158
249
287
301
324
363
368
375
387
451
478
493
503
506
547
567
575
696
713
719
737
762
768
771
779
786
795
805
864
866
904
934
938
955

0.860
0.711
0.385
0.298
0.275
0.209
0.205
0.141
0.126
0.123
0.113
0.102
0.102
0.100
0.098
0.085
0.081
0.078
0.077
0.077
0.072
0.070
0.069
0.058
0.057
0.057
0.055
0.053
0.052
0.052
0.051
0.051
0.051
0.050
0.047
0.046
0.045
0.044
0.043
0.043

12.01
9.93
5.38
4.17
3.83
2.92
2.86
1.97
1.76
1.71
1.58
1.43
1.42
1.40
1.37
1.18
1.13
1.09
1.07
1.07
1.01
0.98
0.96
0.81
0.80
0.79
0.77
0.73
0.73
0.72
0.72
0.71
0.71
0.70
0.65
0.65
0.63
0.61
0.61
0.60

0.35
0.29
0.16
0.12
0.11
0.08
0.08
0.06
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Orissa

185

City (population)

Orissa - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Jagatsinghapur (32,965)
Basudebpur (32,224)
Biramitrapur (31,618)
Remuna (31,107)
Nabarangapur (30,051)
Soro (29,855)
Titlagarh (29,815)
Hirakud (28,356)
Umarkote (26,697)
Malkangiri (24,825)
Rairangpur (23,291)
Karanjia (23,009)
Jaleswar (22,968)
Hinjilicut (22,928)
Gunupur (22,769)
Asika (22,255)
Chhatrapur (21,793)
Bhuban (21,628)
Kantabanji (21,581)
Debagarh (21,575)
Bhanjanagar (21,161)
Polasara (21,018)
Barapali (20,575)
Chandili (20,075)
Patnagarh (20,071)
Deracolliery Township (19,962)
Dhamanagar (19,932)
Baudhgarh (19,331)
Sonapur (18,836)
Nimapada (18,169)
Kesinga (18,169)
Khariar Road (17,861)
Banapur (17,657)
Kavisuryanagar (17,286)
Banki (17,173)
Athagad (17,026)
Balugaon (16,998)
Junagarh (16,928)
Ghantapada (16,743)
Padmapur (16,583)

1,013
1,035
1,061
1,079
1,114
1,118
1,121
1,172
1,242
1,315
1,404
1,419
1,424
1,429
1,438
1,470
1,509
1,521
1,523
1,524
1,553
1,562
1,591
1,632
1,633
1,642
1,646
1,688
1,692
1,739
1,797
1,798
1,820
1,840
1,882
1,900
1,917
1,920
1,929
1,950
1,973

0.041
0.040
0.039
0.038
0.037
0.037
0.037
0.035
0.033
0.031
0.029
0.028
0.028
0.028
0.028
0.028
0.027
0.027
0.027
0.027
0.026
0.026
0.025
0.025
0.025
0.025
0.025
0.024
0.024
0.023
0.022
0.022
0.022
0.022
0.021
0.021
0.021
0.021
0.021
0.021
0.021

0.57
0.56
0.55
0.54
0.52
0.52
0.52
0.49
0.46
0.43
0.40
0.40
0.40
0.40
0.39
0.38
0.38
0.37
0.37
0.37
0.37
0.36
0.36
0.35
0.35
0.34
0.34
0.33
0.33
0.33
0.31
0.31
0.31
0.31
0.30
0.30
0.29
0.29
0.29
0.29
0.29

0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Orissa

186

City (population)

Orissa - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Konark (16,129)
Kamakshyanagar (16,115)
Kotpad (16,021)
Nilagiri (15,839)
Surada (15,734)
Binika (15,616)
Nayagarh (15,373)
Pipili (15,321)
Purusottampur (15,306)
Redhakhol (14,740)
Kochinda (14,592)
Khariar (14,396)
Buguda (14,236)
Kodala (13,257)
Pratapsasan (12,858)
Jalda (12,844)
Balagoda (12,708)
Udala (12,581)
Balimela (12,353)
Athmallik (12,228)
Ganjam (12,151)
Khalikote (11,772)
Digapahandi (11,696)
Chikiti (11,602)
Rambha (11,510)
Panposh (10,986)
G. Udayagiri (10,963)
Bellaguntha (10,700)
Kashinagara (10,508)
Hatibandha (9,986)
Khandapada (9,404)
Kantilo (9,374)
Damanjodi (9,104)
Champua (8,927)
Rengali Dam Projectship (8,717)
Tarbha (8,586)
Nuapatna (8,428)
Bishama Katek (7,957)
Fertilzer Corporation of India (7,583)
Lattikata (7,408)
Mukhiguda (7,368)
Gudari (7,351)

2,037
2,039
2,048
2,064
2,077
2,093
2,131
2,139
2,146
2,235
2,259
2,294
2,319
2,482
2,542
2,543
2,561
2,586
2,630
2,650
2,667
2,732
2,749
2,763
2,784
2,888
2,897
2,937
2,986
3,090
3,207
3,215
3,286
3,338
3,381
3,415
3,461
3,595
3,696
3,740
3,750
3,755

0.020
0.020
0.020
0.020
0.019
0.019
0.019
0.019
0.019
0.018
0.018
0.018
0.018
0.016
0.016
0.016
0.016
0.016
0.015
0.015
0.015
0.015
0.014
0.014
0.014
0.014
0.014
0.013
0.013
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.010
0.010
0.009
0.009
0.009
0.009

0.28
0.28
0.28
0.27
0.27
0.27
0.27
0.26
0.26
0.25
0.25
0.25
0.25
0.23
0.22
0.22
0.22
0.22
0.21
0.21
0.21
0.20
0.20
0.20
0.20
0.19
0.19
0.18
0.18
0.17
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.14
0.13
0.13
0.13
0.13

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Orissa

187

City (population)

Orissa - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Gopalpur (7,154)
Talcher Thermal Power Station (7,107)
Khatiguda (6,873)
Dungamal (6,666)
Jhumpura (5,656)
Chandapur (5,650)
Khaliapali (5,647)
Charibatia (5,620)
Bangura (5,551)
Makundapur (5,343)
Belagachhia (4,952)
Dadhapatna (4,743)
Daitari (4,554)
Tensa (4,550)
OCL Industrialship (2,360)
Total

3,820
3,844
3,919
3,981
4,255
4,258
4,260
4,269
4,293
4,351
4,461
4,517
4,565
4,566
4,960

0.009
0.009
0.009
0.008
0.007
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.003
7.161

0.12
0.12
0.12
0.12
0.10
0.10
0.10
0.10
0.10
0.09
0.09
0.08
0.08
0.08
0.04
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2.91

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

28.3

CITIES SORTED BY DISTRICT - ORISSA

City by District - Orissa: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Fertilzer Corporation of India (Anugul; 7,583)


Anugul (Anugul; 40,843)
Ghantapada (Anugul; 16,743)
Rengali Dam Projectship (Anugul; 8,717)
Deracolliery Township (Anugul; 19,962)
Talcher (Anugul; 37,580)
Talcher Thermal Power Station (Anugul; 7,107)
Athmallik (Anugul; 12,228)
Balangir (Balangir; 91,525)
Patnagarh (Balangir; 20,071)
Titlagarh (Balangir; 29,815)
Kantabanji (Balangir; 21,581)
Baleshwar (Baleshwar; 113,899)
Nilagiri (Baleshwar; 15,839)
Soro (Baleshwar; 29,855)
Jaleswar (Baleshwar; 22,968)
Remuna (Baleshwar; 31,107)
Khaliapali (Bargarh; 5,647)
Bargarh (Bargarh; 68,374)

1,688
3,696
795
1,950
3,381
1,642
866
3,844
2,650
324
1,633
1,121
1,523
249
2,064
1,118
1,424
1,079
4,260
451

0.024
0.009
0.051
0.021
0.011
0.025
0.046
0.009
0.015
0.113
0.025
0.037
0.027
0.141
0.020
0.037
0.028
0.038
0.007
0.085

0.33
0.13
0.71
0.29
0.15
0.34
0.65
0.12
0.21
1.58
0.35
0.52
0.37
1.97
0.27
0.52
0.40
0.54
0.10
1.18

0.01
0.00
0.02
0.01
0.00
0.01
0.02
0.00
0.01
0.05
0.01
0.01
0.01
0.06
0.01
0.01
0.01
0.02
0.00
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Orissa

188

City by District - Orissa: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Barapali (Bargarh; 20,575)


Padmapur (Bargarh; 16,583)
Baudhgarh (Baudh; 19,331)
Basudebpur (Bhadrak; 32,224)
Bhadrak (Bhadrak; 99,252)
Dhamanagar (Bhadrak; 19,932)
Dadhapatna (Cuttack; 4,743)
Belagachhia (Cuttack; 4,952)
Charibatia (Cuttack; 5,620)
Banki (Cuttack; 17,173)
Cuttack (Cuttack; 574,844)
Nuapatna (Cuttack; 8,428)
Athagad (Cuttack; 17,026)
Choudwar (Cuttack; 45,757)
Debagarh (Debagarh; 21,575)
Bhuban (Dhenkanal; 21,628)
Kamakshyanagar (Dhenkanal; 16,115)
Dhenkanal (Dhenkanal; 61,928)
Parlakhemundi (Gajapati; 46,181)
Kashinagara (Gajapati; 10,508)
Kavisuryanagar (Ganjam; 17,286)
Purusottampur (Ganjam; 15,306)
Bhanjanagar (Ganjam; 21,161)
Khalikote (Ganjam; 11,772)
Ganjam (Ganjam; 12,151)
Bellaguntha (Ganjam; 10,700)
Digapahandi (Ganjam; 11,696)
Polasara (Ganjam; 21,018)
Chhatrapur (Ganjam; 21,793)
Chikiti (Ganjam; 11,602)
Asika (Ganjam; 22,255)
Rambha (Ganjam; 11,510)
Surada (Ganjam; 15,734)
Kodala (Ganjam; 13,257)
Hinjilicut (Ganjam; 22,928)
Makundapur (Ganjam; 5,343)
Buguda (Ganjam; 14,236)
Brahmapur (Ganjam; 311,220)
Gopalpur (Ganjam; 7,154)
Jagatsinghapur (Jagatsinghapur; 32,965)
Paradip (Jagatsinghapur; 79,096)

1,591
1,973
1,692
1,035
301
1,646
4,517
4,461
4,269
1,900
45
3,461
1,917
719
1,524
1,521
2,039
506
713
2,986
1,882
2,146
1,553
2,732
2,667
2,937
2,749
1,562
1,509
2,763
1,470
2,784
2,077
2,482
1,429
4,351
2,319
83
3,820
1,013
387

0.025
0.021
0.024
0.040
0.123
0.025
0.006
0.006
0.007
0.021
0.711
0.010
0.021
0.057
0.027
0.027
0.020
0.077
0.057
0.013
0.021
0.019
0.026
0.015
0.015
0.013
0.014
0.026
0.027
0.014
0.028
0.014
0.019
0.016
0.028
0.007
0.018
0.385
0.009
0.041
0.098

0.36
0.29
0.33
0.56
1.71
0.34
0.08
0.09
0.10
0.30
9.93
0.15
0.29
0.79
0.37
0.37
0.28
1.07
0.80
0.18
0.30
0.26
0.37
0.20
0.21
0.18
0.20
0.36
0.38
0.20
0.38
0.20
0.27
0.23
0.40
0.09
0.25
5.38
0.12
0.57
1.37

0.01
0.01
0.01
0.02
0.05
0.01
0.00
0.00
0.00
0.01
0.29
0.00
0.01
0.02
0.01
0.01
0.01
0.03
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.16
0.00
0.02
0.04

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Orissa

189

City by District - Orissa: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Jajapur (Jajapur; 34,599)


Byasanagar (Jajapur; 40,399)
Belpahar (Jharsuguda; 35,241)
Jharsuguda (Jharsuguda; 81,177)
Brajarajnagar (Jharsuguda; 82,650)
Bhawanipatna (Kalahandi; 65,252)
Junagarh (Kalahandi; 16,928)
Kesinga (Kalahandi; 18,169)
Mukhiguda (Kalahandi; 7,368)
G. Udayagiri (Kandhamal; 10,963)
Phulabani (Kandhamal; 36,401)
Kendrapara (Kendrapara; 44,476)
Pattamundai (Kendrapara; 35,152)
Kendujhar (Kendujhar; 55,678)
Joda (Kendujhar; 41,540)
Balagoda (Kendujhar; 12,708)
Bangura (Kendujhar; 5,551)
Daitari (Kendujhar; 4,554)
Champua (Kendujhar; 8,927)
Barbil (Kendujhar; 56,488)
Anandapur (Kendujhar; 37,643)
Jhumpura (Kendujhar; 5,656)
Bhubaneswar (Khordha; 695,329)
Dungamal (Khordha; 6,666)
Banapur (Khordha; 17,657)
Balugaon (Khordha; 16,998)
Jatani (Khordha; 58,597)
Pratapsasan (Khordha; 12,858)
Khordha (Khordha; 41,930)
Koraput (Koraput; 42,455)
Damanjodi (Koraput; 9,104)
Sunabeda (Koraput; 62,998)
Kotpad (Koraput; 16,021)
Jeypur (Koraput; 82,240)
Balimela (Malkangiri; 12,353)
Malkangiri (Malkangiri; 24,825)
Karanjia (Mayurbhanj; 23,009)
Baripada (Mayurbhanj; 101,992)
Udala (Mayurbhanj; 12,581)
Rairangpur (Mayurbhanj; 23,291)
Umarkote (Nabarangapur; 26,697)

955
805
934
375
363
478
1,929
1,798
3,750
2,897
904
737
938
575
779
2,561
4,293
4,565
3,338
567
864
4,255
29
3,981
1,840
1,920
547
2,542
771
762
3,286
493
2,048
368
2,630
1,315
1,419
287
2,586
1,404
1,242

0.043
0.050
0.044
0.100
0.102
0.081
0.021
0.022
0.009
0.014
0.045
0.055
0.043
0.069
0.051
0.016
0.007
0.006
0.011
0.070
0.047
0.007
0.860
0.008
0.022
0.021
0.072
0.016
0.052
0.053
0.011
0.078
0.020
0.102
0.015
0.031
0.028
0.126
0.016
0.029
0.033

0.60
0.70
0.61
1.40
1.43
1.13
0.29
0.31
0.13
0.19
0.63
0.77
0.61
0.96
0.72
0.22
0.10
0.08
0.15
0.98
0.65
0.10
12.01
0.12
0.31
0.29
1.01
0.22
0.72
0.73
0.16
1.09
0.28
1.42
0.21
0.43
0.40
1.76
0.22
0.40
0.46

0.02
0.02
0.02
0.04
0.04
0.03
0.01
0.01
0.00
0.01
0.02
0.02
0.02
0.03
0.02
0.01
0.00
0.00
0.00
0.03
0.02
0.00
0.35
0.00
0.01
0.01
0.03
0.01
0.02
0.02
0.00
0.03
0.01
0.04
0.01
0.01
0.01
0.05
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Orissa

190

City by District - Orissa: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Khatiguda (Nabarangapur; 6,873)


Nabarangapur (Nabarangapur; 30,051)
Khandapada (Nayagarh; 9,404)
Chandapur (Nayagarh; 5,650)
Nayagarh (Nayagarh; 15,373)
Kantilo (Nayagarh; 9,374)
Khariar Road (Nuapada; 17,861)
Khariar (Nuapada; 14,396)
Konark (Puri; 16,129)
Pipili (Puri; 15,321)
Puri (Puri; 169,304)
Nimapada (Puri; 18,169)
Chandili (Rayagada; 20,075)
Gunupur (Rayagada; 22,769)
Bishama Katek (Rayagada; 7,957)
Gudari (Rayagada; 7,351)
Rayagada (Rayagada; 62,015)
Burla (Sambalpur; 42,096)
Redhakhol (Sambalpur; 14,740)
Hirakud (Sambalpur; 28,356)
Sambalpur (Sambalpur; 165,602)
Kochinda (Sambalpur; 14,592)
Sonapur (Sonapur; 18,836)
Tarbha (Sonapur; 8,586)
Binika (Sonapur; 15,616)
Hatibandha (Sundargarh; 9,986)
Raurkela Industrialship (Sundargarh; 221,892)
Jalda (Sundargarh; 12,844)
Panposh (Sundargarh; 10,986)
Lattikata (Sundargarh; 7,408)
Raurkela (Sundargarh; 241,265)
Tensa (Sundargarh; 4,550)
Rajagangapur (Sundargarh; 47,170)
OCL Industrialship (Sundargarh; 2,360)
Sundargarh (Sundargarh; 41,251)
Biramitrapur (Sundargarh; 31,618)
Total

3,919
1,114
3,207
4,258
2,131
3,215
1,820
2,294
2,037
2,139
154
1,797
1,632
1,438
3,595
3,755
503
768
2,235
1,172
158
2,259
1,739
3,415
2,093
3,090
113
2,543
2,888
3,740
104
4,566
696
4,960
786
1,061

0.009
0.037
0.012
0.007
0.019
0.012
0.022
0.018
0.020
0.019
0.209
0.022
0.025
0.028
0.010
0.009
0.077
0.052
0.018
0.035
0.205
0.018
0.023
0.011
0.019
0.012
0.275
0.016
0.014
0.009
0.298
0.006
0.058
0.003
0.051
0.039
7.161

0.12
0.52
0.16
0.10
0.27
0.16
0.31
0.25
0.28
0.26
2.92
0.31
0.35
0.39
0.14
0.13
1.07
0.73
0.25
0.49
2.86
0.25
0.33
0.15
0.27
0.17
3.83
0.22
0.19
0.13
4.17
0.08
0.81
0.04
0.71
0.55
100.00

0.00
0.02
0.00
0.00
0.01
0.00
0.01
0.01
0.01
0.01
0.08
0.01
0.01
0.01
0.00
0.00
0.03
0.02
0.01
0.01
0.08
0.01
0.01
0.00
0.01
0.01
0.11
0.01
0.01
0.00
0.12
0.00
0.02
0.00
0.02
0.02
2.91

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Pondicherry

191

29 PONDICHERRY
29.1
Year

LATENT DEMAND BY YEAR - PONDICHERRY


The Latent Demand for Stick and Solid Deodorants in Pondicherry: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.501
0.529
0.557
0.588
0.619
0.651
0.685
0.720
0.757
0.797
0.838

0.26
0.26
0.26
0.26
0.26
0.26
0.27
0.27
0.27
0.27
0.27

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Pondicherry - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Pondicherry: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Pondicherry

29.2

192

CITIES SORTED BY RANK - PONDICHERRY

Pondicherry - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Pondicherry (241,376)
Ozhukarai (237,958)
Karaikal (81,279)
Mahe (40,264)
Yanam (34,293)
Kurumbapet (8,105)
Total

134
137
464
1,014
1,184
3,996

0.244
0.241
0.082
0.041
0.035
0.008
0.651

37.52
36.99
12.64
6.26
5.33
1.26
100.00

0.10
0.10
0.03
0.02
0.01
0.00
0.26

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

29.3

CITIES SORTED BY DISTRICT - PONDICHERRY

City by District - Pondicherry: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Karaikal (Karaikal; 81,279)


Mahe (Mahe; 40,264)
Pondicherry (Pondicherry; 241,376)
Ozhukarai (Pondicherry; 237,958)
Kurumbapet (Pondicherry; 8,105)
Yanam (Yanam; 34,293)
Total

464
1,014
134
137
3,996
1,184

0.082
0.041
0.244
0.241
0.008
0.035
0.651

12.64
6.26
37.52
36.99
1.26
5.33
100.00

0.03
0.02
0.10
0.10
0.00
0.01
0.26

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Punjab

193

30 PUNJAB
30.1
Year

LATENT DEMAND BY YEAR - PUNJAB


The Latent Demand for Stick and Solid Deodorants in Punjab: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

6.091
6.280
6.475
6.677
6.883
7.091
7.305
7.525
7.751
7.985
8.225

3.14
3.09
3.03
2.98
2.93
2.88
2.83
2.78
2.73
2.68
2.63

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Punjab - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Punjab: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Punjab

30.2

194

CITIES SORTED BY RANK - PUNJAB

City (population)

Punjab - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Ludhiana (1,543,535)
Amritsar (1,079,543)
Jalandhar (775,858)
Patiala (335,106)
Bathinda (240,527)
Pathankot (176,542)
Hoshiarpur (164,021)
Batala (140,126)
Moga (137,888)
Abohar (137,533)
S.A.S. Nagar (136,406)
Malerkotla (118,169)
Khanna (114,028)
Barnala (106,657)
Phagwara (105,804)
Fiozpur (105,610)
Kapurthala (93,340)
Muktsar (91,944)
Rajpura (91,337)
Kot Kapura (89,335)
Sangrur (87,095)
Mansa (80,336)
Faridkot (79,648)
Malout (78,510)
Gurdaspur (74,635)
Fazilka (74,600)
Nabha (68,547)
Jagraon (66,503)
Firozpur Cantt. (63,529)
Tarn Taran (61,503)
Gobindgarh (61,314)
Sunam (56,455)
Sirhind -Fategarh (56,194)
Dhuri (54,536)
Rupnagar (53,291)
Samana (51,459)
Rampura Phul (47,378)
Nangal (44,970)
Jalandhar Cantt. (44,834)
Kharar (43,605)

18
30
50
117
174
252
280
331
336
337
342
405
417
453
460
462
532
545
549
562
574
631
638
651
690
691
741
758
798
824
828
910
915
943
967
1,015
1,107
1,161
1,164
1,195

1.222
0.854
0.614
0.265
0.190
0.140
0.130
0.111
0.109
0.109
0.108
0.094
0.090
0.084
0.084
0.084
0.074
0.073
0.072
0.071
0.069
0.064
0.063
0.062
0.059
0.059
0.054
0.053
0.050
0.049
0.049
0.045
0.044
0.043
0.042
0.041
0.037
0.036
0.035
0.035

17.23
12.05
8.66
3.74
2.68
1.97
1.83
1.56
1.54
1.54
1.52
1.32
1.27
1.19
1.18
1.18
1.04
1.03
1.02
1.00
0.97
0.90
0.89
0.88
0.83
0.83
0.77
0.74
0.71
0.69
0.68
0.63
0.63
0.61
0.59
0.57
0.53
0.50
0.50
0.49

0.50
0.35
0.25
0.11
0.08
0.06
0.05
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Punjab

195

City (population)

Punjab - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Gidderbaha (40,488)
Patti (38,097)
Jaitu (36,399)
Nakodar (34,766)
Zira (34,687)
Nawanshahr (34,225)
Ahmedgarh (30,988)
Jalalabad (30,920)
Maur (30,461)
Kartarpur (27,829)
Zirakpur (27,668)
Raikot (27,371)
Jandiala (26,365)
Budhlada (26,000)
Kurali (25,491)
Talwara (24,983)
Phillaur (24,594)
Pattran (24,530)
Urmar Tanda (24,469)
Morinda (24,107)
Sujanpur (24,057)
Bagha Purana (23,918)
Dina Nagar (23,782)
Mukerian (23,654)
Qadian (23,044)
Karoran (22,517)
Longowal (22,426)
Dasua (22,259)
Raman (21,630)
Lehragaga (21,365)
Daroha (20,995)
Banga (20,903)
Tappa (20,897)
Dhariwal (20,697)
Ajnala (20,582)
Bassi Pathana (20,521)
Dhanaula (20,355)
Machhiwara (20,317)
Balachaur (20,033)
Sanaur (19,847)
Bhawanigarh (19,672)

1,274
1,346
1,405
1,472
1,479
1,501
1,658
1,661
1,679
1,826
1,833
1,862
1,938
1,967
2,006
2,051
2,076
2,083
2,086
2,122
2,128
2,148
2,165
2,183
2,234
2,291
2,301
2,317
2,387
2,415
2,452
2,461
2,463
2,483
2,498
2,504
2,513
2,514
2,545
2,565
2,583

0.032
0.030
0.029
0.028
0.027
0.027
0.025
0.024
0.024
0.022
0.022
0.022
0.021
0.021
0.020
0.020
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.018
0.018
0.018
0.018
0.017
0.017
0.017
0.017
0.017
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016

0.45
0.43
0.41
0.39
0.39
0.38
0.35
0.35
0.34
0.31
0.31
0.31
0.29
0.29
0.28
0.28
0.27
0.27
0.27
0.27
0.27
0.27
0.27
0.26
0.26
0.25
0.25
0.25
0.24
0.24
0.23
0.23
0.23
0.23
0.23
0.23
0.23
0.23
0.22
0.22
0.22

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Punjab

196

City (population)

Punjab - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Samrala (19,484)
Sahnewal (19,084)
Bhadaur (18,608)
Jugial (18,438)
Adampur (18,389)
Sardulgarh (18,051)
Fatehgarh Churian (17,569)
Dera Bassi (17,360)
Sultanpur Lodhi (17,319)
Dharamkot (17,038)
Hussainpur (16,976)
Goraya (16,749)
Garhshanker (16,701)
Bhikhi (16,683)
Banaur (16,602)
Moonak (16,517)
Baretta (16,466)
Mullanpur Dakha (16,162)
Talwandi Bhai (16,121)
Guru Har Sahai (15,875)
Bhogpur (15,372)
Anandpur Sahib (15,364)
Bhucho Mandi (14,586)
Dirba (14,464)
Majitha (14,390)
Kalanaur (14,290)
Goniana (14,176)
Amloh (14,036)
Shahkot (13,975)
Noor Mahal (13,974)
Rayya (13,963)
Makhu (13,469)
Rajasansi (13,422)
Rahon (13,328)
Khem Karan (13,209)
Amritsar Cantt. (12,503)
Khanauri (12,145)
Bhikhiwind (11,362)
Nehon (11,239)
Bhulath (11,152)
Mahilpur (11,085)

2,606
2,656
2,700
2,724
2,738
2,777
2,834
2,866
2,872
2,905
2,912
2,936
2,942
2,945
2,954
2,970
2,978
3,021
3,023
3,050
3,118
3,120
3,227
3,248
3,262
3,274
3,299
3,321
3,332
3,333
3,336
3,404
3,413
3,436
3,454
3,583
3,650
3,778
3,806
3,832
3,846

0.015
0.015
0.015
0.015
0.015
0.014
0.014
0.014
0.014
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.010
0.010
0.010
0.009
0.009
0.009
0.009

0.22
0.21
0.21
0.21
0.21
0.20
0.20
0.19
0.19
0.19
0.19
0.19
0.19
0.19
0.19
0.18
0.18
0.18
0.18
0.18
0.17
0.17
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.14
0.14
0.13
0.13
0.12
0.12

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Punjab

197

City (population)

Punjab - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Handiaya (10,760)
Begowal (10,635)
Cheema (10,342)
Bhankharpur (10,088)
Khamanon (9,821)
Budha Theh (9,659)
Lodhian Khas (9,456)
Ghagga (9,086)
Rurki Kasba (9,057)
Dhilwan (8,829)
Hariana (8,645)
Bariwala (8,348)
Dera Baba Nanak (8,291)
Chohal (8,224)
Payal (8,040)
Alawalpur (7,935)
Maloud (7,922)
Akalgarh (7,302)
Kot Fatta (7,184)
Badhni Kalan (7,051)
Gardhiwala (6,930)
Mullanpur- Garibdas (6,797)
Bhabat (6,411)
Ramdass (6,406)
Ghanaur (6,366)
Sangat (5,970)
Hajipur (5,937)
Bhisiana (5,283)
Daulatpur (5,028)
Shamchaurasi (4,670)
Sansarpur (4,493)
Sri Hargobindpur (4,418)
Bharoli Kalan (3,728)
Shekhpura (2,138)
Total

3,918
3,934
3,998
4,044
4,088
4,118
4,155
4,218
4,226
4,259
4,297
4,353
4,366
4,375
4,400
4,420
4,423
4,544
4,559
4,573
4,594
4,616
4,672
4,674
4,681
4,732
4,739
4,841
4,865
4,893
4,907
4,913
4,959
5,008

0.009
0.008
0.008
0.008
0.008
0.008
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.004
0.004
0.004
0.004
0.003
0.003
0.002
7.091

0.12
0.12
0.12
0.11
0.11
0.11
0.11
0.10
0.10
0.10
0.10
0.09
0.09
0.09
0.09
0.09
0.09
0.08
0.08
0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.07
0.06
0.06
0.05
0.05
0.05
0.04
0.02
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2.88

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Punjab

30.3

198

CITIES SORTED BY DISTRICT - PUNJAB

City by District - Punjab: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Ramdass (Amritsar; 6,406)


Majitha (Amritsar; 14,390)
Ajnala (Amritsar; 20,582)
Khem Karan (Amritsar; 13,209)
Amritsar (Amritsar; 1,079,543)
Amritsar Cantt. (Amritsar; 12,503)
Rajasansi (Amritsar; 13,422)
Budha Theh (Amritsar; 9,659)
Bhikhiwind (Amritsar; 11,362)
Rayya (Amritsar; 13,963)
Tarn Taran (Amritsar; 61,503)
Patti (Amritsar; 38,097)
Rampura Phul (Bathinda; 47,378)
Goniana (Bathinda; 14,176)
Raman (Bathinda; 21,630)
Kot Fatta (Bathinda; 7,184)
Maur (Bathinda; 30,461)
Bathinda (Bathinda; 240,527)
Bhisiana (Bathinda; 5,283)
Bhucho Mandi (Bathinda; 14,586)
Sangat (Bathinda; 5,970)
Kot Kapura (Faridkot; 89,335)
Jaitu (Faridkot; 36,399)
Faridkot (Faridkot; 79,648)
Gobindgarh (Fatehgarh Sahib; 61,314)
Sirhind -Fategarh (Fatehgarh Sahib; 56,194)
Amloh (Fatehgarh Sahib; 14,036)
Bassi Pathana (Fatehgarh Sahib; 20,521)
Khamanon (Fatehgarh Sahib; 9,821)
Jalalabad (Firozpur; 30,920)
Makhu (Firozpur; 13,469)
Guru Har Sahai (Firozpur; 15,875)
Fiozpur (Firozpur; 105,610)
Firozpur Cantt. (Firozpur; 63,529)
Abohar (Firozpur; 137,533)
Fazilka (Firozpur; 74,600)
Zira (Firozpur; 34,687)
Talwandi Bhai (Firozpur; 16,121)
Fatehgarh Churian (Gurdaspur; 17,569)
Gurdaspur (Gurdaspur; 74,635)
Dhariwal (Gurdaspur; 20,697)
Dina Nagar (Gurdaspur; 23,782)

4,674
3,262
2,498
3,454
30
3,583
3,413
4,118
3,778
3,336
824
1,346
1,107
3,299
2,387
4,559
1,679
174
4,841
3,227
4,732
562
1,405
638
828
915
3,321
2,504
4,088
1,661
3,404
3,050
462
798
337
691
1,479
3,023
2,834
690
2,483
2,165

0.005
0.011
0.016
0.010
0.854
0.010
0.011
0.008
0.009
0.011
0.049
0.030
0.037
0.011
0.017
0.006
0.024
0.190
0.004
0.012
0.005
0.071
0.029
0.063
0.049
0.044
0.011
0.016
0.008
0.024
0.011
0.013
0.084
0.050
0.109
0.059
0.027
0.013
0.014
0.059
0.016
0.019

0.07
0.16
0.23
0.15
12.05
0.14
0.15
0.11
0.13
0.16
0.69
0.43
0.53
0.16
0.24
0.08
0.34
2.68
0.06
0.16
0.07
1.00
0.41
0.89
0.68
0.63
0.16
0.23
0.11
0.35
0.15
0.18
1.18
0.71
1.54
0.83
0.39
0.18
0.20
0.83
0.23
0.27

0.00
0.00
0.01
0.00
0.35
0.00
0.00
0.00
0.00
0.00
0.02
0.01
0.02
0.00
0.01
0.00
0.01
0.08
0.00
0.00
0.00
0.03
0.01
0.03
0.02
0.02
0.00
0.01
0.00
0.01
0.00
0.01
0.03
0.02
0.04
0.02
0.01
0.01
0.01
0.02
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Punjab

199

City by District - Punjab: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Dera Baba Nanak (Gurdaspur; 8,291)


Daulatpur (Gurdaspur; 5,028)
Qadian (Gurdaspur; 23,044)
Sujanpur (Gurdaspur; 24,057)
Bharoli Kalan (Gurdaspur; 3,728)
Pathankot (Gurdaspur; 176,542)
Sri Hargobindpur (Gurdaspur; 4,418)
Batala (Gurdaspur; 140,126)
Kalanaur (Gurdaspur; 14,290)
Jugial (Gurdaspur; 18,438)
Garhshanker (Hoshiarpur; 16,701)
Hariana (Hoshiarpur; 8,645)
Urmar Tanda (Hoshiarpur; 24,469)
Hoshiarpur (Hoshiarpur; 164,021)
Gardhiwala (Hoshiarpur; 6,930)
Mahilpur (Hoshiarpur; 11,085)
Mukerian (Hoshiarpur; 23,654)
Chohal (Hoshiarpur; 8,224)
Dasua (Hoshiarpur; 22,259)
Talwara (Hoshiarpur; 24,983)
Shamchaurasi (Hoshiarpur; 4,670)
Hajipur (Hoshiarpur; 5,937)
Jalandhar (Jalandhar; 775,858)
Phillaur (Jalandhar; 24,594)
Alawalpur (Jalandhar; 7,935)
Noor Mahal (Jalandhar; 13,974)
Shahkot (Jalandhar; 13,975)
Bhogpur (Jalandhar; 15,372)
Kartarpur (Jalandhar; 27,829)
Lodhian Khas (Jalandhar; 9,456)
Adampur (Jalandhar; 18,389)
Goraya (Jalandhar; 16,749)
Sansarpur (Jalandhar; 4,493)
Nakodar (Jalandhar; 34,766)
Jandiala (Jalandhar; 8,524)
Jalandhar Cantt. (Jalandhar; 44,834)
Phagwara (Kapurthala; 105,804)
Hussainpur (Kapurthala; 16,976)
Bhulath (Kapurthala; 11,152)
Begowal (Kapurthala; 10,635)
Kapurthala (Kapurthala; 93,340)

4,366
4,865
2,234
2,128
4,959
252
4,913
331
3,274
2,724
2,942
4,297
2,086
280
4,594
3,846
2,183
4,375
2,317
2,051
4,893
4,739
50
2,076
4,420
3,333
3,332
3,118
1,826
4,155
2,738
2,936
4,907
1,472
1,938
1,164
460
2,912
3,832
3,934
532

0.007
0.004
0.018
0.019
0.003
0.140
0.003
0.111
0.011
0.015
0.013
0.007
0.019
0.130
0.005
0.009
0.019
0.007
0.018
0.020
0.004
0.005
0.614
0.019
0.006
0.011
0.011
0.012
0.022
0.007
0.015
0.013
0.004
0.028
0.021
0.035
0.084
0.013
0.009
0.008
0.074

0.09
0.06
0.26
0.27
0.04
1.97
0.05
1.56
0.16
0.21
0.19
0.10
0.27
1.83
0.08
0.12
0.26
0.09
0.25
0.28
0.05
0.07
8.66
0.27
0.09
0.16
0.16
0.17
0.31
0.11
0.21
0.19
0.05
0.39
0.29
0.50
1.18
0.19
0.12
0.12
1.04

0.00
0.00
0.01
0.01
0.00
0.06
0.00
0.04
0.00
0.01
0.01
0.00
0.01
0.05
0.00
0.00
0.01
0.00
0.01
0.01
0.00
0.00
0.25
0.01
0.00
0.00
0.00
0.00
0.01
0.00
0.01
0.01
0.00
0.01
0.01
0.01
0.03
0.01
0.00
0.00
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Punjab

200

City by District - Punjab: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Sultanpur Lodhi (Kapurthala; 17,319)


Dhilwan (Kapurthala; 8,829)
Daroha (Ludhiana; 20,995)
Sahnewal (Ludhiana; 19,084)
Machhiwara (Ludhiana; 20,317)
Ludhiana (Ludhiana; 1,543,535)
Akalgarh (Ludhiana; 7,302)
Raikot (Ludhiana; 27,371)
Mullanpur Dakha (Ludhiana; 16,162)
Payal (Ludhiana; 8,040)
Jagraon (Ludhiana; 66,503)
Maloud (Ludhiana; 7,922)
Samrala (Ludhiana; 19,484)
Khanna (Ludhiana; 114,028)
Budhlada (Mansa; 26,000)
Bhikhi (Mansa; 16,683)
Sardulgarh (Mansa; 18,051)
Baretta (Mansa; 16,466)
Mansa (Mansa; 80,336)
Badhni Kalan (Moga; 7,051)
Bagha Purana (Moga; 23,918)
Moga (Moga; 137,888)
Dharamkot (Moga; 17,038)
Bariwala (Muktsar; 8,348)
Gidderbaha (Muktsar; 40,488)
Malout (Muktsar; 78,510)
Muktsar (Muktsar; 91,944)
Rahon (Nawanshahr; 13,328)
Banga (Nawanshahr; 20,903)
Balachaur (Nawanshahr; 20,033)
Nawanshahr (Nawanshahr; 34,225)
Pattran (Patiala; 24,530)
Nabha (Patiala; 68,547)
Zirakpur (Patiala; 27,668)
Rajpura (Patiala; 91,337)
Shekhpura (Patiala; 2,138)
Banaur (Patiala; 16,602)
Sanaur (Patiala; 19,847)
Samana (Patiala; 51,459)
Dera Bassi (Patiala; 17,360)
Patiala (Patiala; 335,106)

2,872
4,259
2,452
2,656
2,514
18
4,544
1,862
3,021
4,400
758
4,423
2,606
417
1,967
2,945
2,777
2,978
631
4,573
2,148
336
2,905
4,353
1,274
651
545
3,436
2,461
2,545
1,501
2,083
741
1,833
549
5,008
2,954
2,565
1,015
2,866
117

0.014
0.007
0.017
0.015
0.016
1.222
0.006
0.022
0.013
0.006
0.053
0.006
0.015
0.090
0.021
0.013
0.014
0.013
0.064
0.006
0.019
0.109
0.013
0.007
0.032
0.062
0.073
0.011
0.017
0.016
0.027
0.019
0.054
0.022
0.072
0.002
0.013
0.016
0.041
0.014
0.265

0.19
0.10
0.23
0.21
0.23
17.23
0.08
0.31
0.18
0.09
0.74
0.09
0.22
1.27
0.29
0.19
0.20
0.18
0.90
0.08
0.27
1.54
0.19
0.09
0.45
0.88
1.03
0.15
0.23
0.22
0.38
0.27
0.77
0.31
1.02
0.02
0.19
0.22
0.57
0.19
3.74

0.01
0.00
0.01
0.01
0.01
0.50
0.00
0.01
0.01
0.00
0.02
0.00
0.01
0.04
0.01
0.01
0.01
0.01
0.03
0.00
0.01
0.04
0.01
0.00
0.01
0.03
0.03
0.00
0.01
0.01
0.01
0.01
0.02
0.01
0.03
0.00
0.01
0.01
0.02
0.01
0.11

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Punjab

201

City by District - Punjab: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Ghagga (Patiala; 9,086)


Ghanaur (Patiala; 6,366)
Bhankharpur (Patiala; 10,088)
Rurki Kasba (Patiala; 9,057)
Nehon (Rupnagar; 11,239)
Kurali (Rupnagar; 25,491)
Anandpur Sahib (Rupnagar; 15,364)
Kharar (Rupnagar; 43,605)
Nangal (Rupnagar; 44,970)
Karoran (Rupnagar; 22,517)
Rupnagar (Rupnagar; 53,291)
Morinda (Rupnagar; 24,107)
Bhabat (Rupnagar; 6,411)
S.A.S. Nagar (Rupnagar; 136,406)
Mullanpur- Garibdas (Rupnagar; 6,797)
Sunam (Sangrur; 56,455)
Cheema (Sangrur; 10,342)
Bhawanigarh (Sangrur; 19,672)
Bhadaur (Sangrur; 18,608)
Malerkotla (Sangrur; 118,169)
Longowal (Sangrur; 22,426)
Handiaya (Sangrur; 10,760)
Dhanaula (Sangrur; 20,355)
Ahmedgarh (Sangrur; 30,988)
Sangrur (Sangrur; 87,095)
Dirba (Sangrur; 14,464)
Barnala (Sangrur; 106,657)
Moonak (Sangrur; 16,517)
Khanauri (Sangrur; 12,145)
Dhuri (Sangrur; 54,536)
Tappa (Sangrur; 20,897)
Lehragaga (Sangrur; 21,365)
Total

4,218
4,681
4,044
4,226
3,806
2,006
3,120
1,195
1,161
2,291
967
2,122
4,672
342
4,616
910
3,998
2,583
2,700
405
2,301
3,918
2,513
1,658
574
3,248
453
2,970
3,650
943
2,463
2,415

0.007
0.005
0.008
0.007
0.009
0.020
0.012
0.035
0.036
0.018
0.042
0.019
0.005
0.108
0.005
0.045
0.008
0.016
0.015
0.094
0.018
0.009
0.016
0.025
0.069
0.011
0.084
0.013
0.010
0.043
0.017
0.017
7.091

0.10
0.07
0.11
0.10
0.13
0.28
0.17
0.49
0.50
0.25
0.59
0.27
0.07
1.52
0.08
0.63
0.12
0.22
0.21
1.32
0.25
0.12
0.23
0.35
0.97
0.16
1.19
0.18
0.14
0.61
0.23
0.24
100.00

0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.01
0.01
0.01
0.02
0.01
0.00
0.04
0.00
0.02
0.00
0.01
0.01
0.04
0.01
0.00
0.01
0.01
0.03
0.00
0.03
0.01
0.00
0.02
0.01
0.01
2.88

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

202

31 RAJASTHAN
31.1
Year

LATENT DEMAND BY YEAR - RAJASTHAN


The Latent Demand for Stick and Solid Deodorants in Rajasthan: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

7.736
8.377
9.071
9.822
10.628
11.449
12.325
13.268
14.283
15.376
16.552

3.99
4.12
4.25
4.38
4.52
4.64
4.77
4.90
5.03
5.16
5.30

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Rajasthan - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Rajasthan: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

31.2

203

CITIES SORTED BY RANK - RAJASTHAN

City (population)

Rajasthan - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Jaipur (2,679,759)
Jodhpur (975,842)
Kota (802,317)
Bikaner (609,904)
Ajmer (559,394)
Udaipur (448,852)
Bhilwara (323,031)
Alwar (300,042)
Ganganagar (243,022)
Bharatpur (235,722)
Pali (216,255)
Sikar (213,180)
Tonk (156,409)
Hanumangarh (149,481)
Beawar (142,618)
Kishangarh (133,919)
Jhunjhunun (115,841)
Churu (112,556)
Sawai Madhopur (112,400)
Gangapur City (111,596)
Chittaurgarh (110,713)
Dhaulpur (106,227)
Nagaur (101,818)
Bundi (101,817)
Banswara (98,734)
Hindaun (97,749)
Sujangarh (96,624)
Barmer (96,289)
Makrana (96,026)
Sardarshahar (93,822)
Fatehpur (90,471)
Baran (90,357)
Karauli (76,299)
Ratangarh (73,168)
Balotra (71,163)
Dausa (71,007)
Jaisalmer (67,199)
Suratgarh (66,957)
Ladnu (65,771)
Nawalgarh (65,119)

11
42
51
68
72
92
132
146
182
190
213
214
307
321
339
369
431
446
447
449
457
479
498
499
522
529
534
539
542
554
578
579
703
732
743
745
785
789
806
813

2.035
0.741
0.609
0.463
0.425
0.341
0.245
0.228
0.185
0.179
0.164
0.162
0.119
0.114
0.108
0.102
0.088
0.085
0.085
0.085
0.084
0.081
0.077
0.077
0.075
0.074
0.073
0.073
0.073
0.071
0.069
0.069
0.058
0.056
0.054
0.054
0.051
0.051
0.050
0.049

17.78
6.47
5.32
4.05
3.71
2.98
2.14
1.99
1.61
1.56
1.43
1.41
1.04
0.99
0.95
0.89
0.77
0.75
0.75
0.74
0.73
0.70
0.68
0.68
0.66
0.65
0.64
0.64
0.64
0.62
0.60
0.60
0.51
0.49
0.47
0.47
0.45
0.44
0.44
0.43

0.83
0.30
0.25
0.19
0.17
0.14
0.10
0.09
0.07
0.07
0.07
0.07
0.05
0.05
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

204

City (population)

Rajasthan - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Rajsamand (64,184)
Nimbahera (61,477)
Chomu (58,473)
Kuchaman City (58,299)
Bari (58,194)
Nokha (57,305)
Nasirabad (56,621)
Rajgarh (55,406)
Jhalawar (55,397)
Abu Road (54,556)
Lachhmangarh (54,519)
Jalor (51,683)
Phalodi (51,600)
Dungargarh (51,544)
Didwana (51,491)
Dungarpur (49,015)
Nohar (48,771)
Deeg (47,069)
Merta City (46,372)
Kotputli (46,298)
Bhinmal (45,284)
Sojat (44,822)
Bilara (44,560)
Chirawa (42,900)
Nathdwara (42,666)
Bhawani Mandi (41,139)
Sirohi (40,964)
Pratapgarh (40,830)
Bhadra (40,510)
Rawatbhata (39,980)
Sangaria (39,823)
Kekri (39,348)
Bhiwadi (39,003)
Pilibanga (38,746)
Bayana (38,627)
Piparcity (37,739)
Khairthal (36,903)
Sumerpur (36,270)
Niwai (36,150)
Sagwara (35,733)
Ramganj Mandi (35,722)

821
861
917
918
921
936
949
971
972
991
992
1,054
1,057
1,059
1,062
1,112
1,117
1,158
1,169
1,170
1,200
1,210
1,221
1,257
1,260
1,300
1,304
1,308
1,314
1,335
1,340
1,351
1,361
1,374
1,379
1,408
1,444
1,468
1,478
1,497
1,498

0.049
0.047
0.044
0.044
0.044
0.044
0.043
0.042
0.042
0.041
0.041
0.039
0.039
0.039
0.039
0.037
0.037
0.036
0.035
0.035
0.034
0.034
0.034
0.033
0.032
0.031
0.031
0.031
0.031
0.030
0.030
0.030
0.030
0.029
0.029
0.029
0.028
0.028
0.027
0.027
0.027

0.43
0.41
0.39
0.39
0.39
0.38
0.38
0.37
0.37
0.36
0.36
0.34
0.34
0.34
0.34
0.33
0.32
0.31
0.31
0.31
0.30
0.30
0.30
0.28
0.28
0.27
0.27
0.27
0.27
0.27
0.26
0.26
0.26
0.26
0.26
0.25
0.24
0.24
0.24
0.24
0.24

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

205

City (population)

Rajasthan - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kaman (35,480)
Jhalrapatan (34,717)
Bidasar (34,706)
Anupgarh (34,067)
Neem-Ka-Thana (34,062)
Chaksu (33,563)
Sri Madhopur (32,835)
Ramgarh (32,779)
Rawatsar (32,723)
Rajakhera (32,673)
Lalsot (32,602)
Shahpura (32,478)
Udaipurwati (32,087)
Raisinghnagar (31,944)
Vijainagar (31,922)
Kishangarh Renwal (31,778)
Malpura (31,408)
Taranagar (31,213)
Lakheri (31,025)
Antah (30,874)
Pilani (30,228)
Sanchore (29,839)
Losal (29,232)
Sheoganj (28,575)
Sadri (28,135)
Gulabpura (28,072)
Reengus (26,434)
Rajaldesar (26,329)
Behror (26,320)
Chhabra (26,281)
Khandela (25,912)
Sadulshahar (25,733)
Sambhar (25,702)
Bagru (25,467)
Mount Abu (25,416)
Mangrol (25,175)
Gothra (25,156)
Nadbai (24,954)
Phulera (24,948)
Basni Belima (24,854)
Nagar (24,614)

1,510
1,542
1,543
1,572
1,573
1,588
1,623
1,626
1,629
1,635
1,639
1,645
1,666
1,672
1,673
1,676
1,700
1,710
1,721
1,733
1,765
1,784
1,813
1,853
1,885
1,889
2,017
2,032
2,034
2,036
2,057
2,068
2,070
2,089
2,098
2,117
2,118
2,140
2,142
2,157
2,187

0.027
0.026
0.026
0.026
0.026
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.024
0.024
0.024
0.024
0.024
0.024
0.024
0.023
0.023
0.023
0.022
0.022
0.021
0.021
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019

0.24
0.23
0.23
0.23
0.23
0.22
0.22
0.22
0.22
0.22
0.22
0.22
0.21
0.21
0.21
0.21
0.21
0.21
0.21
0.20
0.20
0.20
0.19
0.19
0.19
0.19
0.18
0.17
0.17
0.17
0.17
0.17
0.17
0.17
0.17
0.17
0.17
0.17
0.17
0.16
0.16

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

206

City (population)

Rajasthan - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Todaraisingh (24,445)
Bissau (24,365)
Keshoraipatan (24,349)
Phalna (24,224)
Todabhim (24,033)
Pindwara (23,932)
Mandawa (23,885)
Karanpur (23,859)
Kaithoon (23,476)
Kumher (23,397)
Mandalgarh (23,244)
Deoli (23,085)
Tijara (22,964)
Fatehnagar (22,625)
Kuchera (22,555)
Mahwa (22,549)
Begun (22,289)
Jaitaran (22,280)
Pokaran (22,120)
Surajgarh (21,741)
Jahazpur (21,693)
Kapasan (21,565)
Sangod (21,496)
Nawa (21,013)
Bali (20,976)
Aklera (20,945)
Chhapar (20,585)
Mukandgarh (20,510)
Kaprain (20,483)
Bhusawar (20,423)
Khetri (20,034)
Weir (19,981)
Viratnagar (19,873)
Behat (19,804)
Gangapur (19,617)
Suket (19,580)
Padampur (19,551)
Amet (19,218)
Chhoti Sadri (19,141)
Devgarh (19,023)
Bhinder (18,868)

2,204
2,212
2,213
2,222
2,232
2,240
2,247
2,249
2,290
2,299
2,313
2,327
2,343
2,379
2,384
2,386
2,413
2,414
2,435
2,470
2,476
2,485
2,491
2,531
2,536
2,541
2,575
2,580
2,587
2,591
2,639
2,645
2,659
2,666
2,683
2,686
2,689
2,723
2,739
2,752
2,766

0.019
0.019
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.014
0.014

0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

207

City (population)

Rajasthan - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Bandikui (18,783)
Sarwar (18,670)
Chhipabarod (18,477)
Mundwa (18,451)
Salumbar (18,288)
Takhatgarh (18,227)
Deshnoke (18,206)
Kherli (17,863)
Nainwa (17,492)
Bari Sadri (17,295)
Satalkheri (17,253)
Pushkar (17,051)
Baggar (16,888)
Vidyavihar (16,563)
Asind (16,277)
Parbatsar (15,899)
Kesrisinghpur (15,163)
Kanor (14,545)
Beejoliya Kalan (14,278)
Rani (14,269)
Pirawa (12,892)
Sojat Road (12,882)
Ratannagar (12,703)
Uniara (12,483)
Marwar Junction (12,140)
Jobner (12,101)
Dhariawad (12,099)
Chechat (11,823)
Mandawar (11,654)
Kushalgarh (11,640)
Govindgarh (11,628)
Partapur (11,464)
Goredi Chancha (11,338)
Gajsinghpur (10,961)
Manohar Thana (10,638)
Sogariya (10,183)
Udpura (10,109)
Mahu Kalan (9,848)
Rikhabdeo (9,250)
Bakani (9,151)
Kolvi Mandi Rajendra pura (9,062)

2,780
2,793
2,816
2,822
2,839
2,845
2,849
2,896
2,929
2,956
2,961
2,998
3,015
3,047
3,088
3,136
3,233
3,337
3,368
3,371
3,609
3,612
3,643
3,657
3,679
3,724
3,732
3,733
3,780
3,819
3,823
3,830
3,862
3,890
3,957
4,026
4,092
4,111
4,157
4,250
4,270
4,287

0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.013
0.013
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.011
0.011
0.011
0.010
0.010
0.010
0.010
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.008
0.008
0.007
0.007
0.007
0.007

0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.10
0.10
0.09
0.09
0.09
0.09
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.07
0.06
0.06
0.06

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

208

City (population)

Rajasthan - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kherliganj (8,521)
Vanasthali (7,697)
Kherwara Chhaoni (7,658)
Galiakot (7,651)
Bhalariya (7,529)
Modak (7,336)
Kumbhkot (6,753)
Indragarh (6,070)
Todra (6,047)
Kiranipura (5,697)
Newa Talai (5,383)
Budhpura (5,058)
Dariba (3,265)

4,380
4,521
4,531
4,534
4,554
4,576
4,660
4,761
4,765
4,812
4,853
4,881
4,982
4,995

Total

0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.004
0.004
0.004
0.002
0.002
11.449

0.06
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.04
0.03
0.02
0.02
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
4.64

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

31.3

CITIES SORTED BY DISTRICT - RAJASTHAN

City by District - Rajasthan: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Pushkar (Ajmer; 17,051)


Vijainagar (Ajmer; 31,922)
Ajmer (Ajmer; 559,394)
Kiranipura (Ajmer; 5,697)
Nasirabad (Ajmer; 56,621)
Beawar (Ajmer; 142,618)
Kishangarh (Ajmer; 133,919)
Kekri (Ajmer; 39,348)
Sarwar (Ajmer; 18,670)
Kherli (Alwar; 17,863)
Govindgarh (Alwar; 11,628)
Tijara (Alwar; 22,964)
Khairthal (Alwar; 36,903)
Bhiwadi (Alwar; 39,003)
Behror (Alwar; 26,320)
Alwar (Alwar; 300,042)
Kushalgarh (Banswara; 11,640)
Partapur (Banswara; 11,464)
Banswara (Banswara; 98,734)

3,657
4,995
2,998
1,673
72
4,812
949
339
369
1,351
2,793
2,896
3,830
2,343
1,444
1,361
2,034
146
3,823
3,862
522

0.010
0.002
0.013
0.024
0.425
0.004
0.043
0.108
0.102
0.030
0.014
0.014
0.009
0.017
0.028
0.030
0.020
0.228
0.009
0.009
0.075

0.08
0.02
0.11
0.21
3.71
0.04
0.38
0.95
0.89
0.26
0.12
0.12
0.08
0.15
0.24
0.26
0.17
1.99
0.08
0.08
0.66

0.00
0.00
0.01
0.01
0.17
0.00
0.02
0.04
0.04
0.01
0.01
0.01
0.00
0.01
0.01
0.01
0.01
0.09
0.00
0.00
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

209

City by District - Rajasthan: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Antah (Baran; 30,874)


Baran (Baran; 90,357)
Mangrol (Baran; 25,175)
Chhipabarod (Baran; 18,477)
Kherliganj (Baran; 8,521)
Chhabra (Baran; 26,281)
Barmer (Barmer; 96,289)
Balotra (Barmer; 71,163)
Bharatpur (Bharatpur; 235,722)
Bayana (Bharatpur; 38,627)
Weir (Bharatpur; 19,981)
Bhusawar (Bharatpur; 20,423)
Kumher (Bharatpur; 23,397)
Kaman (Bharatpur; 35,480)
Deeg (Bharatpur; 47,069)
Nagar (Bharatpur; 24,614)
Nadbai (Bharatpur; 24,954)
Gangapur (Bhilwara; 19,617)
Asind (Bhilwara; 16,277)
Mandalgarh (Bhilwara; 23,244)
Shahpura (Bhilwara; 31,934)
Bhilwara (Bhilwara; 323,031)
Beejoliya Kalan (Bhilwara; 14,278)
Gulabpura (Bhilwara; 28,072)
Jahazpur (Bhilwara; 21,693)
Deshnoke (Bikaner; 18,206)
Bikaner (Bikaner; 609,904)
Nokha (Bikaner; 57,305)
Kaprain (Bundi; 20,483)
Keshoraipatan (Bundi; 24,349)
Lakheri (Bundi; 31,025)
Nainwa (Bundi; 17,492)
Indragarh (Bundi; 6,070)
Bundi (Bundi; 101,817)
Budhpura (Bundi; 5,058)
Chhoti Sadri (Chittaurgarh; 19,141)
Chittaurgarh (Chittaurgarh; 110,713)
Begun (Chittaurgarh; 22,289)
Bari Sadri (Chittaurgarh; 17,295)
Rawatbhata (Chittaurgarh; 39,980)
Kapasan (Chittaurgarh; 21,565)

1,733
579
2,117
2,816
4,380
2,036
539
743
190
1,379
2,645
2,591
2,299
1,510
1,158
2,187
2,140
2,683
3,088
2,313
1,645
132
3,368
1,889
2,476
2,849
68
936
2,587
2,213
1,721
2,929
4,761
499
4,881
2,739
457
2,413
2,956
1,335
2,485

0.023
0.069
0.019
0.014
0.006
0.020
0.073
0.054
0.179
0.029
0.015
0.016
0.018
0.027
0.036
0.019
0.019
0.015
0.012
0.018
0.025
0.245
0.011
0.021
0.016
0.014
0.463
0.044
0.016
0.018
0.024
0.013
0.005
0.077
0.004
0.015
0.084
0.017
0.013
0.030
0.016

0.20
0.60
0.17
0.12
0.06
0.17
0.64
0.47
1.56
0.26
0.13
0.14
0.16
0.24
0.31
0.16
0.17
0.13
0.11
0.15
0.22
2.14
0.09
0.19
0.14
0.12
4.05
0.38
0.14
0.16
0.21
0.12
0.04
0.68
0.03
0.13
0.73
0.15
0.11
0.27
0.14

0.01
0.03
0.01
0.01
0.00
0.01
0.03
0.02
0.07
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.10
0.00
0.01
0.01
0.01
0.19
0.02
0.01
0.01
0.01
0.01
0.00
0.03
0.00
0.01
0.03
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

210

City by District - Rajasthan: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Nimbahera (Chittaurgarh; 61,477)


Pratapgarh (Chittaurgarh; 40,830)
Ratangarh (Churu; 73,168)
Churu (Churu; 112,556)
Chhapar (Churu; 20,585)
Sardarshahar (Churu; 93,822)
Rajaldesar (Churu; 26,329)
Ratannagar (Churu; 12,703)
Rajgarh (Churu; 55,406)
Sujangarh (Churu; 96,624)
Dungargarh (Churu; 51,544)
Bidasar (Churu; 34,706)
Taranagar (Churu; 31,213)
Lalsot (Dausa; 32,602)
Mandawar (Dausa; 11,654)
Bandikui (Dausa; 18,783)
Dausa (Dausa; 71,007)
Mahwa (Dausa; 22,549)
Bari (Dhaulpur; 58,194)
Dhaulpur (Dhaulpur; 106,227)
Rajakhera (Dhaulpur; 32,673)
Sagwara (Dungarpur; 35,733)
Dungarpur (Dungarpur; 49,015)
Galiakot (Dungarpur; 7,651)
Padampur (Ganganagar; 19,551)
Anupgarh (Ganganagar; 34,067)
Ganganagar (Ganganagar; 243,022)
Raisinghnagar (Ganganagar; 31,944)
Gajsinghpur (Ganganagar; 10,961)
Suratgarh (Ganganagar; 66,957)
Sadulshahar (Ganganagar; 25,733)
Karanpur (Ganganagar; 23,859)
Kesrisinghpur (Ganganagar; 15,163)
Rawatsar (Hanumangarh; 32,723)
Bhadra (Hanumangarh; 40,510)
Nohar (Hanumangarh; 48,771)
Sangaria (Hanumangarh; 39,823)
Hanumangarh (Hanumangarh; 149,481)
Pilibanga (Hanumangarh; 38,746)
Kishangarh Renwal (Jaipur; 31,778)
Jobner (Jaipur; 12,101)

861
1,308
732
446
2,575
554
2,032
3,643
971
534
1,059
1,543
1,710
1,639
3,819
2,780
745
2,386
921
479
1,635
1,497
1,112
4,534
2,689
1,572
182
1,672
3,957
789
2,068
2,249
3,233
1,629
1,314
1,117
1,340
321
1,374
1,676
3,732

0.047
0.031
0.056
0.085
0.016
0.071
0.020
0.010
0.042
0.073
0.039
0.026
0.024
0.025
0.009
0.014
0.054
0.017
0.044
0.081
0.025
0.027
0.037
0.006
0.015
0.026
0.185
0.024
0.008
0.051
0.020
0.018
0.012
0.025
0.031
0.037
0.030
0.114
0.029
0.024
0.009

0.41
0.27
0.49
0.75
0.14
0.62
0.17
0.08
0.37
0.64
0.34
0.23
0.21
0.22
0.08
0.12
0.47
0.15
0.39
0.70
0.22
0.24
0.33
0.05
0.13
0.23
1.61
0.21
0.07
0.44
0.17
0.16
0.10
0.22
0.27
0.32
0.26
0.99
0.26
0.21
0.08

0.02
0.01
0.02
0.03
0.01
0.03
0.01
0.00
0.02
0.03
0.02
0.01
0.01
0.01
0.00
0.01
0.02
0.01
0.02
0.03
0.01
0.01
0.02
0.00
0.01
0.01
0.07
0.01
0.00
0.02
0.01
0.01
0.00
0.01
0.01
0.02
0.01
0.05
0.01
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

211

City by District - Rajasthan: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Sambhar (Jaipur; 25,702)


Kotputli (Jaipur; 46,298)
Bagru (Jaipur; 25,467)
Chaksu (Jaipur; 33,563)
Phulera (Jaipur; 24,948)
Jaipur (Jaipur; 2,679,759)
Viratnagar (Jaipur; 19,873)
Chomu (Jaipur; 58,473)
Pokaran (Jaisalmer; 22,120)
Jaisalmer (Jaisalmer; 67,199)
Sanchore (Jalor; 29,839)
Bhinmal (Jalor; 45,284)
Jalor (Jalor; 51,683)
Jhalrapatan (Jhalawar; 34,717)
Jhalawar (Jhalawar; 55,397)
Bakani (Jhalawar; 9,151)
Kolvi Mandi Rajendra pura (Jhalawar; 9,062)
Bhawani Mandi (Jhalawar; 41,139)
Manohar Thana (Jhalawar; 10,638)
Pirawa (Jhalawar; 12,892)
Aklera (Jhalawar; 20,945)
Chirawa (Jhunjhunun; 42,900)
Bissau (Jhunjhunun; 24,365)
Mandawa (Jhunjhunun; 23,885)
Jhunjhunun (Jhunjhunun; 115,841)
Gothra (Jhunjhunun; 25,156)
Nawalgarh (Jhunjhunun; 65,119)
Vidyavihar (Jhunjhunun; 16,563)
Pilani (Jhunjhunun; 30,228)
Mukandgarh (Jhunjhunun; 20,510)
Baggar (Jhunjhunun; 16,888)
Udaipurwati (Jhunjhunun; 32,087)
Surajgarh (Jhunjhunun; 21,741)
Khetri (Jhunjhunun; 20,034)
Jodhpur (Jodhpur; 975,842)
Bilara (Jodhpur; 44,560)
Phalodi (Jodhpur; 51,600)
Piparcity (Jodhpur; 37,739)
Hindaun (Karauli; 97,749)
Karauli (Karauli; 76,299)
Todabhim (Karauli; 24,033)

2,070
1,170
2,089
1,588
2,142
11
2,659
917
2,435
785
1,784
1,200
1,054
1,542
972
4,270
4,287
1,300
4,026
3,609
2,541
1,257
2,212
2,247
431
2,118
813
3,047
1,765
2,580
3,015
1,666
2,470
2,639
42
1,221
1,057
1,408
529
703
2,232

0.020
0.035
0.019
0.025
0.019
2.035
0.015
0.044
0.017
0.051
0.023
0.034
0.039
0.026
0.042
0.007
0.007
0.031
0.008
0.010
0.016
0.033
0.019
0.018
0.088
0.019
0.049
0.013
0.023
0.016
0.013
0.024
0.017
0.015
0.741
0.034
0.039
0.029
0.074
0.058
0.018

0.17
0.31
0.17
0.22
0.17
17.78
0.13
0.39
0.15
0.45
0.20
0.30
0.34
0.23
0.37
0.06
0.06
0.27
0.07
0.09
0.14
0.28
0.16
0.16
0.77
0.17
0.43
0.11
0.20
0.14
0.11
0.21
0.14
0.13
6.47
0.30
0.34
0.25
0.65
0.51
0.16

0.01
0.01
0.01
0.01
0.01
0.83
0.01
0.02
0.01
0.02
0.01
0.01
0.02
0.01
0.02
0.00
0.00
0.01
0.00
0.00
0.01
0.01
0.01
0.01
0.04
0.01
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.30
0.01
0.02
0.01
0.03
0.02
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

212

City by District - Rajasthan: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Udpura (Kota; 10,109)


Modak (Kota; 7,336)
Chechat (Kota; 11,823)
Ramganj Mandi (Kota; 35,722)
Sogariya (Kota; 10,183)
Kota (Kota; 802,317)
Kaithoon (Kota; 23,476)
Satalkheri (Kota; 17,253)
Kumbhkot (Kota; 6,753)
Sangod (Kota; 21,496)
Suket (Kota; 19,580)
Didwana (Nagaur; 51,491)
Ladnu (Nagaur; 65,771)
Parbatsar (Nagaur; 15,899)
Makrana (Nagaur; 96,026)
Merta City (Nagaur; 46,372)
Goredi Chancha (Nagaur; 11,338)
Basni Belima (Nagaur; 24,854)
Nagaur (Nagaur; 101,818)
Kuchera (Nagaur; 22,555)
Mundwa (Nagaur; 18,451)
Kuchaman City (Nagaur; 58,299)
Nawa (Nagaur; 21,013)
Sadri (Pali; 28,135)
Phalna (Pali; 24,224)
Sumerpur (Pali; 36,270)
Takhatgarh (Pali; 18,227)
Rani (Pali; 14,269)
Sojat Road (Pali; 12,882)
Marwar Junction (Pali; 12,140)
Sojat (Pali; 44,822)
Bali (Pali; 20,976)
Pali (Pali; 216,255)
Jaitaran (Pali; 22,280)
Devgarh (Rajsamand; 19,023)
Amet (Rajsamand; 19,218)
Dariba (Rajsamand; 3,265)
Rajsamand (Rajsamand; 64,184)
Nathdwara (Rajsamand; 42,666)
Behat (Saharanpur; 19,804)
Todra (Sawai Madhopur; 6,047)
Gangapur City (Sawai Madhopur; 111,596)

4,111
4,576
3,780
1,498
4,092
51
2,290
2,961
4,660
2,491
2,686
1,062
806
3,136
542
1,169
3,890
2,157
498
2,384
2,822
918
2,531
1,885
2,222
1,468
2,845
3,371
3,612
3,724
1,210
2,536
213
2,414
2,752
2,723
4,982
821
1,260
2,666
4,765
449

0.008
0.006
0.009
0.027
0.008
0.609
0.018
0.013
0.005
0.016
0.015
0.039
0.050
0.012
0.073
0.035
0.009
0.019
0.077
0.017
0.014
0.044
0.016
0.021
0.018
0.028
0.014
0.011
0.010
0.009
0.034
0.016
0.164
0.017
0.014
0.015
0.002
0.049
0.032
0.015
0.005
0.085

0.07
0.05
0.08
0.24
0.07
5.32
0.16
0.11
0.04
0.14
0.13
0.34
0.44
0.11
0.64
0.31
0.08
0.16
0.68
0.15
0.12
0.39
0.14
0.19
0.16
0.24
0.12
0.09
0.09
0.08
0.30
0.14
1.43
0.15
0.13
0.13
0.02
0.43
0.28
0.13
0.04
0.74

0.00
0.00
0.00
0.01
0.00
0.25
0.01
0.01
0.00
0.01
0.01
0.02
0.02
0.00
0.03
0.01
0.00
0.01
0.03
0.01
0.01
0.02
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.01
0.01
0.07
0.01
0.01
0.01
0.00
0.02
0.01
0.01
0.00
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Rajasthan

213

City by District - Rajasthan: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Sawai Madhopur (Sawai Madhopur; 112,400)


Mahu Kalan (Sawai Madhopur; 9,848)
Fatehpur (Sikar; 90,471)
Neem-Ka-Thana (Sikar; 34,062)
Reengus (Sikar; 26,434)
Ramgarh (Sikar; 32,779)
Khandela (Sikar; 25,912)
Sri Madhopur (Sikar; 32,835)
Sikar (Sikar; 213,180)
Lachhmangarh (Sikar; 54,519)
Losal (Sikar; 29,232)
Sheoganj (Sirohi; 28,575)
Pindwara (Sirohi; 23,932)
Sirohi (Sirohi; 40,964)
Abu Road (Sirohi; 54,556)
Mount Abu (Sirohi; 25,416)
Uniara (Tonk; 12,483)
Tonk (Tonk; 156,409)
Niwai (Tonk; 36,150)
Malpura (Tonk; 31,408)
Vanasthali (Tonk; 7,697)
Deoli (Tonk; 23,085)
Todaraisingh (Tonk; 24,445)
Dhariawad (Udaipur; 12,099)
Salumbar (Udaipur; 18,288)
Rikhabdeo (Udaipur; 9,250)
Bhalariya (Udaipur; 7,529)
Bhinder (Udaipur; 18,868)
Newa Talai (Udaipur; 5,383)
Kherwara Chhaoni (Udaipur; 7,658)
Kanor (Udaipur; 14,545)
Fatehnagar (Udaipur; 22,625)
Udaipur (Udaipur; 448,852)
Total

447
4,157
578
1,573
2,017
1,626
2,057
1,623
214
992
1,813
1,853
2,240
1,304
991
2,098
3,679
307
1,478
1,700
4,521
2,327
2,204
3,733
2,839
4,250
4,554
2,766
4,853
4,531
3,337
2,379
92

0.085
0.007
0.069
0.026
0.020
0.025
0.020
0.025
0.162
0.041
0.022
0.022
0.018
0.031
0.041
0.019
0.009
0.119
0.027
0.024
0.006
0.018
0.019
0.009
0.014
0.007
0.006
0.014
0.004
0.006
0.011
0.017
0.341
11.449

0.75
0.07
0.60
0.23
0.18
0.22
0.17
0.22
1.41
0.36
0.19
0.19
0.16
0.27
0.36
0.17
0.08
1.04
0.24
0.21
0.05
0.15
0.16
0.08
0.12
0.06
0.05
0.13
0.04
0.05
0.10
0.15
2.98
100.00

0.03
0.00
0.03
0.01
0.01
0.01
0.01
0.01
0.07
0.02
0.01
0.01
0.01
0.01
0.02
0.01
0.00
0.05
0.01
0.01
0.00
0.01
0.01
0.00
0.01
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.14
4.64

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Sikkim

214

32 SIKKIM
32.1
Year

LATENT DEMAND BY YEAR - SIKKIM


The Latent Demand for Stick and Solid Deodorants in Sikkim: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.042
0.044
0.045
0.046
0.048
0.049
0.051
0.052
0.054
0.055
0.057

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Sikkim - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Sikkim: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Sikkim

32.2

215

CITIES SORTED BY RANK - SIKKIM

City (population)

Sikkim - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Gangtok (34,417)
Upper Tadong (17,314)
Singtam (6,410)
Rangpo (4,395)
Jorethang (3,503)
Mangan (1,473)
Others (3,306)
Total

1,691
3,144
4,787
4,953
4,987
5,024
30,000

0.024
0.012
0.004
0.003
0.002
0.001
0.002
0.049

48.60
24.45
9.05
6.21
4.95
2.08
4.67
100.00

0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

32.3

CITIES SORTED BY DISTRICT - SIKKIM

City by District - Sikkim: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Gangtok (East; 34,417)


Upper Tadong (East; 17,314)
Singtam (East; 6,410)
Rangpo (East; 4,395)
Mangan (North; 1,473)
Jorethang (South; 3,503)
Others (N/A; 3,306)
Total

1,691
3,144
4,787
4,953
5,024
4,987
30,000

0.024
0.012
0.004
0.003
0.001
0.002
0.002
0.049

48.60
24.45
9.05
6.21
2.08
4.95
4.67
100.00

0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

216

33 TAMIL NADU
33.1
Year

LATENT DEMAND BY YEAR - TAMIL NADU


The Latent Demand for Stick and Solid Deodorants in Tamil Nadu: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

19.818
20.433
21.068
21.722
22.394
23.071
23.766
24.481
25.219
25.978
26.761

10.22
10.05
9.87
9.69
9.52
9.36
9.20
9.04
8.88
8.72
8.57

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Tamil Nadu - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Tamil Nadu: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

33.2

217

CITIES SORTED BY RANK - TAMIL NADU

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Chennai (4,475,653)
Coimbatore (979,873)
Madurai (979,691)
Tiruchirappalli (791,960)
Salem (735,884)
Tirunelveli (436,601)
Tiruppur (367,871)
Ambattur (321,101)
Avadi (245,119)
Thoothukkudi (229,350)
Thanjavur (228,996)
Tiruvottiyur (224,796)
Nagercoil (220,954)
Dindigul (208,715)
Vellore (188,327)
Cuddalore (168,324)
Kancheepuram (162,396)
Erode (160,485)
Alandur (155,145)
Pallavaram (152,842)
Kumbakonam (148,635)
Tambaram (146,075)
Tiruvannamalai (138,317)
Neyveli (136,016)
Rajapalayam (129,486)
Pudukkottai (115,649)
Ambur (105,998)
Viluppuram (101,310)
Valparai (100,804)
Udhagamandalam (99,699)
Nagapattinam (98,217)
Gudiyatham (96,997)
Pollachi (93,725)
Kovilpatti (92,838)
Karaikkudi (91,739)
Vaniyambadi (90,716)
Theni Allinagaram (90,679)
Hosur (89,501)
Mayiladuthurai (89,476)
Aruppukkottai (89,167)

5
36
37
49
55
89
105
122
167
178
180
184
192
204
226
260
273
281
290
299
304
311
327
333
353
406
445
466
474
483
486
490
512
521
530
536
537
548
551
553

3.616
0.792
0.791
0.640
0.594
0.353
0.297
0.259
0.198
0.185
0.185
0.182
0.179
0.169
0.152
0.136
0.131
0.130
0.125
0.123
0.120
0.118
0.112
0.110
0.105
0.093
0.086
0.082
0.081
0.081
0.079
0.078
0.076
0.075
0.074
0.073
0.073
0.072
0.072
0.072

15.67
3.43
3.43
2.77
2.58
1.53
1.29
1.12
0.86
0.80
0.80
0.79
0.77
0.73
0.66
0.59
0.57
0.56
0.54
0.54
0.52
0.51
0.48
0.48
0.45
0.40
0.37
0.35
0.35
0.35
0.34
0.34
0.33
0.33
0.32
0.32
0.32
0.31
0.31
0.31

1.47
0.32
0.32
0.26
0.24
0.14
0.12
0.11
0.08
0.08
0.08
0.07
0.07
0.07
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

218

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Paramakudi (87,298)
Tiruchengode (85,109)
Arakonam (82,218)
Kurichi (81,518)
Madavaram (81,517)
Karur (81,024)
Kadayanallur (80,255)
Bodinayakkanur (77,947)
Srivilliputhur (77,630)
Virudhunagar (77,494)
Veerappanchatram (77,074)
Sivakasi (76,610)
Tindivanam (71,999)
Palani (71,308)
Mettupalayam (70,393)
Kumarapalayam (69,678)
Pattukkottai (69,480)
Dharapuram (69,144)
Krishnagiri (69,024)
Dharmapuri (68,409)
Tenkasi (66,693)
Chengalpattu (66,484)
Ramanathapuram (65,789)
Mannargudi (65,377)
Arani (64,634)
Tirupathur (64,544)
Puliyankudi (63,842)
Virudhachalam (62,948)
Chidambaram (62,596)
Udumalaipettai (62,516)
Kambam (62,325)
Attur (61,727)
Kuniyamuthur (60,402)
Thiruvarur (59,742)
Panruti (58,808)
Gobichettipalayam (58,543)
Mettur (57,099)
Sankarankoil (56,911)
Namakkal (56,303)
Kasipalayam (55,730)
Avaniapuram (54,761)

564
576
598
604
605
611
616
639
643
644
648
654
700
706
717
723
724
729
730
736
747
748
754
757
766
767
776
790
794
796
797
807
820
834
844
847
872
879
894
905
919

0.071
0.069
0.066
0.066
0.066
0.065
0.065
0.063
0.063
0.063
0.062
0.062
0.058
0.058
0.057
0.056
0.056
0.056
0.056
0.055
0.054
0.054
0.053
0.053
0.052
0.052
0.052
0.051
0.051
0.051
0.050
0.050
0.049
0.048
0.048
0.047
0.046
0.046
0.045
0.045
0.044

0.31
0.30
0.29
0.29
0.29
0.28
0.28
0.27
0.27
0.27
0.27
0.27
0.25
0.25
0.25
0.24
0.24
0.24
0.24
0.24
0.23
0.23
0.23
0.23
0.23
0.23
0.22
0.22
0.22
0.22
0.22
0.22
0.21
0.21
0.21
0.21
0.20
0.20
0.20
0.20
0.19

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

219

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Arcot (53,359)
Coonoor (53,160)
Pammal (52,804)
Thiruthangal (52,165)
Edappadi (51,806)
Maraimalainagar (51,430)
Vikramasingapuram (51,060)
Ranipettai (50,142)
Goundampalayam (49,874)
Rasipuram (49,223)
Velampalayam (48,365)
Thiruvallur (48,317)
Sathuvachari (48,234)
Inam Karur (48,038)
Nellikuppam (46,910)
Maduravoyal (46,842)
Thirumangalam (46,039)
Gudalur (45,686)
Poonamallee (45,138)
St.Thomas Mount-cum-Pallavaram (45,071)
Nelliyalam (45,008)
Periyakulam (44,625)
Pernampattu (43,865)
Devakottai (43,359)
Sivaganga (42,598)
Nerkunram (41,977)
Thiruparankundram (41,409)
Bhavani (41,022)
Tiruttani (40,871)
Chinnamanur (40,685)
Anaiyur (40,658)
Rameswaram (40,375)
Kallakkurichi (39,002)
Melvisharam (38,931)
Manapparai (37,837)
Jolarpet (37,660)
Pallipalayam (37,380)
Tiruvethipuram (37,336)
Vellakoil (36,632)
Kollankodu (36,433)
Aranthangi (36,374)

946
950
959
968
978
988
997
1,019
1,025
1,040
1,063
1,064
1,065
1,070
1,098
1,100
1,113
1,120
1,134
1,137
1,141
1,153
1,166
1,177
1,199
1,218
1,230
1,237
1,243
1,248
1,249
1,256
1,291
1,294
1,322
1,332
1,343
1,345
1,364
1,373
1,377

0.043
0.043
0.043
0.042
0.042
0.042
0.041
0.041
0.040
0.040
0.039
0.039
0.039
0.039
0.038
0.038
0.037
0.037
0.036
0.036
0.036
0.036
0.035
0.035
0.034
0.034
0.033
0.033
0.033
0.033
0.033
0.033
0.032
0.031
0.031
0.030
0.030
0.030
0.030
0.029
0.029

0.19
0.19
0.18
0.18
0.18
0.18
0.18
0.18
0.17
0.17
0.17
0.17
0.17
0.17
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.15
0.14
0.14
0.14
0.14
0.14
0.14
0.14
0.13
0.13
0.13
0.13
0.13
0.13
0.13

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

220

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Melur (35,819)
Sathyamangalam (35,814)
Kodaikanal (34,957)
Ambasamudram (34,692)
Kayalpattinam (34,682)
Kattivakkam (34,559)
Sirkali (34,058)
Periyasemur (34,015)
Surampatti (33,689)
Anakaputhur (33,685)
Vedaranyam (33,680)
Thanthoni (33,481)
Sattur (33,198)
Jayankondam (33,192)
Thuraiyur (32,905)
Tiruverkadu (32,625)
Keelakarai (32,347)
S.Nallur (32,184)
Muttayyapuram (32,179)
Valasaravakkam (32,127)
Ramapuram (32,112)
Dharapadavedu (32,098)
Perambalur (31,525)
Vandavasi (31,434)
Usilampatti (31,420)
Edaganasalai (31,414)
Walajapet (31,285)
Thirunindravur (31,203)
Tiruchendur (31,134)
Kotagiri (30,979)
Palladam (30,938)
Maduranthakam (30,890)
Puzhithivakkam (30,875)
Melamadai (30,662)
Porur (30,553)
Kangeyam (30,100)
Manali (29,907)
Surandai (29,866)
Musiri (29,602)
Ariyalur (29,539)
Karamadai (29,509)

1,391
1,392
1,434
1,446
1,447
1,452
1,473
1,475
1,491
1,492
1,493
1,503
1,515
1,516
1,533
1,544
1,556
1,563
1,565
1,566
1,567
1,569
1,589
1,596
1,598
1,599
1,607
1,608
1,610
1,618
1,619
1,621
1,622
1,638
1,643
1,670
1,675
1,678
1,693
1,699
1,701

0.029
0.029
0.028
0.028
0.028
0.028
0.028
0.027
0.027
0.027
0.027
0.027
0.027
0.027
0.027
0.026
0.026
0.026
0.026
0.026
0.026
0.026
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.025
0.024
0.024
0.024
0.024
0.024
0.024

0.13
0.13
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.10
0.10
0.10
0.10
0.10

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

221

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Adiramapattinam (29,401)
Sankari (29,088)
Nandivaram-Guduvancheri (29,071)
Tirukkoyilur (28,776)
Kalakkad (28,688)
Shenkottai (28,464)
Mappilaiurani (28,451)
Allapuram (28,300)
Sholingur (28,233)
Manamadurai (27,901)
Karumathampatti (27,771)
Kulithalai (27,761)
Oggiyamduraipakkam (27,558)
Vadalur (27,495)
Edakalinadu (27,354)
Madukkarai (27,316)
Kalladaikurichi (27,292)
Polur (27,060)
Panagudi (27,009)
Chitlapakkam (26,848)
Kundrathur (26,568)
Kottur (26,537)
Thottipalayam (26,505)
Arumuganeri (26,327)
O' Valley (26,326)
Vadavalli (26,220)
Kethi (25,970)
Sulur (25,858)
Pallapatti (25,815)
Ponneri (25,694)
Oddanchatram (25,620)
Kottakuppam (25,557)
Vadakkuvalliyur (25,498)
Minjur (25,420)
Tirukalukundram (25,134)
Uthiramerur (25,108)
Kolachal (24,983)
Perungudi (24,926)
Ayakudi (24,850)
Chinnalapatti (24,790)
Edaikodu (24,755)

1,707
1,727
1,728
1,744
1,749
1,761
1,762
1,770
1,772
1,795
1,800
1,801
1,808
1,812
1,819
1,822
1,824
1,839
1,846
1,857
1,875
1,877
1,879
1,896
1,897
1,906
1,926
1,934
1,939
1,948
1,953
1,955
1,962
1,971
1,991
1,993
2,005
2,011
2,018
2,026
2,031

0.024
0.023
0.023
0.023
0.023
0.023
0.023
0.023
0.023
0.023
0.022
0.022
0.022
0.022
0.022
0.022
0.022
0.022
0.022
0.022
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.020
0.020
0.020
0.020
0.020
0.020
0.020

0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

222

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

P.N.Patti (24,699)
Chengam (24,627)
Kurinjipadi (24,584)
Devarshola (24,505)
Andipatti Jakkampatti (24,406)
Kouthanallur (24,400)
Periyanaickenpalayam (24,331)
Uthamapalayam (24,278)
Thiruthuraipoondi (24,154)
Kattumannarkoil (24,078)
Sembakkam (24,066)
Natham (23,918)
Pacode (23,906)
Pallikaranai (23,887)
Avanashi (23,644)
Viswanatham (23,482)
Tharamangalam (23,451)
Kalapatti (23,448)
Batlagundu (23,361)
Veerapandi (23,259)
Nanjikottai (23,245)
Suriyampalayam (23,240)
Vadipatti (23,120)
Thiruparappu (23,058)
Sholavandan (22,994)
Manachanallur (22,826)
Vandiyur (22,784)
Thuvakudi (22,780)
Namagiripettai (22,766)
Thirupuvanam (22,754)
Brahmana Periya-Agraharam (22,584)
Lalgudi (22,508)
Vilangudi (22,369)
Peravurani (22,318)
Mecheri (22,313)
Parangipettai (22,187)
Thudiyalur (22,183)
Pudupattinam (22,183)
Gingee (22,182)
Thammampatti (22,168)
Padianallur (22,146)

2,038
2,042
2,045
2,050
2,052
2,053
2,061
2,063
2,071
2,079
2,080
2,091
2,095
2,099
2,119
2,136
2,143
2,144
2,158
2,170
2,171
2,174
2,189
2,194
2,201
2,217
2,220
2,221
2,223
2,224
2,233
2,239
2,255
2,264
2,265
2,273
2,274
2,275
2,276
2,279
2,282

0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018

0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

223

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Tharangambadi (22,123)
Tittakudi (22,010)
Pallikonda (21,950)
Pappankurichi (21,696)
Harur (21,598)
Kuzhithurai (21,576)
Punjaipugalur (21,555)
Puzhal (21,546)
Wellington (21,464)
Madathukulam (21,455)
Sivagiri (21,400)
Karumandi Chellipalayam (21,382)
Mangadu (21,345)
Padmanabhapuram (21,285)
Veerakeralam (21,223)
Keezhapavur (21,186)
Unnamalaikadai (21,165)
Bhuvanagiri (21,099)
Vadakkanandal (21,079)
Kooraikundu (20,918)
Anthiyur (20,909)
Veeravanallur (20,892)
Kanniyakumari (20,889)
Balakrishnapuram (20,871)
Nilakkottai (20,838)
Thisayanvilai (20,760)
Chinnasalem (20,720)
Sirumugai (20,673)
Chettipalayam (20,571)
Udangudi (20,537)
Perungalathur (20,533)
Denkanikottai (20,520)
Aralvaimozhi (20,495)
Killiyur (20,461)
Ulundurpettai (20,435)
Kadayal (20,409)
Rosalpatti (20,333)
Marakkanam (20,331)
Llayangudi (20,275)
Thiruneermalai (20,189)
Pothatturpettai (19,848)

2,284
2,297
2,304
2,331
2,342
2,345
2,347
2,349
2,354
2,358
2,362
2,363
2,366
2,377
2,383
2,389
2,391
2,400
2,402
2,418
2,422
2,423
2,426
2,429
2,433
2,438
2,443
2,448
2,451
2,453
2,454
2,456
2,458
2,467
2,472
2,474
2,479
2,480
2,484
2,494
2,522

0.018
0.018
0.018
0.018
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.016
0.016
0.016
0.016
0.016
0.016

0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

224

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Narasingapuram (19,826)
Ezhudesam (19,799)
Palakkodu (19,759)
Irugur (19,746)
Vasudevanallur (19,597)
A.Thirumuruganpoondi (19,595)
Thiruvattaru (19,536)
Velur (19,525)
Naravarikuppam (19,454)
Seithur (19,312)
Annur (19,280)
Senthamangalam (19,198)
Mulagumudu (19,172)
Verkilambi (19,088)
Mamsapuram (19,034)
Alangulam (19,025)
Chetpet (18,880)
Saravanampatti (18,728)
Suleeswaranpatti (18,723)
Vettaikaranpudur (18,676)
Nagavakulam (18,660)
Athimarapatti (18,605)
Peerkankaranai (18,599)
Kilkulam (18,419)
Kolathupalayam (18,387)
Vadakarai Keezhpadugai (18,382)
Muthupet (18,378)
Pazhugal (18,366)
Vellalur (18,358)
Pennadam (18,197)
Mallasamudram (18,179)
Koothappar (18,111)
Huligal (18,097)
Vengathur (18,049)
Perundurai (18,017)
Nazerath (17,985)
Kalinjur (17,959)
Alangayam (17,882)
Thiruverumbur (17,871)
Valvaithankoshtam (17,725)
Thiruvithankodu (17,716)

2,525
2,529
2,530
2,532
2,547
2,548
2,554
2,556
2,562
2,578
2,581
2,592
2,595
2,607
2,618
2,620
2,634
2,647
2,651
2,660
2,661
2,668
2,669
2,685
2,687
2,688
2,690
2,692
2,693
2,705
2,707
2,717
2,719
2,727
2,736
2,740
2,744
2,754
2,757
2,769
2,770

0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.014
0.014
0.014
0.014

0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

225

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kallukuttam (17,687)
Balapallam (17,662)
Madambakkam (17,575)
Anaimalai (17,575)
Ammainaickanur (17,565)
Nangavaram (17,439)
Singampuneri (17,425)
Papanasam (17,406)
Veerakkalpudur (17,364)
Paravai (17,352)
Pethanaickenpalayam (17,348)
Cheranmadevi (17,324)
Kondalampatti (17,303)
Thirumazhisai (17,288)
Kulasekarapuram (17,251)
Srivaikuntam (17,211)
Palavansathu (17,129)
Vazhapadi (17,113)
Gummidipoondi (17,107)
Thadikombu (17,081)
Sriperumbudur (17,075)
Kannankurichi (17,012)
Navalpattu (17,006)
Vathirairuppu (16,983)
Adikaratti (16,980)
Kannadendal (16,971)
Katpadi (16,905)
Sevilimedu (16,897)
Kothinallur (16,854)
Karungal (16,806)
Alampalayam (16,796)
Mandapam (16,771)
Neelankarai (16,653)
Nambiyur (16,614)
Neripperichal (16,594)
Thirunagar (16,506)
Chennimalai (16,481)
Sholinganallur (16,474)
Kathujuganapalli (16,441)
Vadamadurai (16,367)
Chinna Anuppanadi (16,363)

2,775
2,779
2,787
2,788
2,791
2,804
2,805
2,812
2,817
2,820
2,821
2,824
2,826
2,829
2,832
2,837
2,846
2,851
2,852
2,855
2,856
2,865
2,867
2,868
2,869
2,871
2,879
2,881
2,885
2,890
2,893
2,898
2,910
2,913
2,915
2,922
2,924
2,925
2,932
2,940
2,941

0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013

0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

226

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Uthangarai (16,340)
Polichalur (16,272)
Thondi (16,239)
Pennagaram (16,235)
Nallur (16,205)
Naranammalpuram (16,175)
Madukkur (16,104)
Punjaipuliampatti (16,076)
Jambai (15,922)
Padirikuppam (15,908)
Pathamadai (15,886)
Madippakkam (15,859)
Timiri (15,858)
Zamin Uthukuli (15,786)
Kalugumalai (15,747)
Samalapuram (15,727)
Boothapandi (15,627)
Eruvadi (15,620)
Jagathala (15,559)
Karambakkam (15,489)
Arumanai (15,473)
Thiruvaiyaru (15,429)
Thevaram (15,393)
Vallam (15,387)
Salangapalayam (15,345)
Sambavar Vadagarai (15,326)
Muruganpalayam (15,319)
Kaveripattinam (15,304)
Palavakkam (15,253)
Ayyalur (15,246)
Ayyampettai (15,198)
Thorapadi (15,171)
Sathankulam (15,079)
Jalakandapuram (14,984)
Palayam (14,963)
Valavanur (14,901)
Elumalai (14,893)
Kariapatti (14,834)
Pothanur (14,826)
Thiagadurgam (14,803)
Kottivakkam (14,770)

2,947
2,952
2,958
2,959
2,966
2,974
2,984
2,991
3,009
3,011
3,014
3,016
3,017
3,025
3,027
3,030
3,039
3,040
3,048
3,058
3,063
3,071
3,074
3,075
3,080
3,081
3,084
3,087
3,097
3,099
3,104
3,106
3,115
3,129
3,134
3,143
3,147
3,150
3,153
3,155
3,158

0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012

0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

227

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Sentharapatti (14,746)
Mukkudal (14,728)
Arasiramani (14,672)
Ammapettai (14,666)
Thirunageswaram (14,664)
Lalpet (14,646)
Devadanapatti (14,619)
Kumarapuram (14,605)
Thiruvidaimarudur (14,604)
Thottiyam (14,603)
Ganapathipuram (14,493)
Sivanthipuram (14,490)
Ponmani (14,387)
Vilathikulam (14,373)
Chettiarpatti (14,339)
Vennanthur (14,304)
Kappiyarai (14,304)
Shenbakkam (14,287)
Venkarai (14,274)
Kuthalam (14,260)
Vettavalam (14,225)
Villukuri (14,221)
Vilavur (14,196)
Vandalur (14,130)
Kaliyakkavilai (14,126)
Kalambur (14,121)
Urapakkam (14,081)
Kodavasal (14,062)
Kamuthi (13,943)
Mudukulathur (13,938)
Kurudampalayam (13,937)
Odaipatti (13,923)
Dharasuram (13,828)
Karuppur (13,803)
Alur (13,762)
Sithurajapuram (13,729)
Aygudi (13,719)
Attayampatti (13,659)
Melagaram (13,651)
Kombai (13,609)
Ettayapuram (13,587)

3,159
3,163
3,170
3,171
3,172
3,173
3,179
3,181
3,182
3,183
3,198
3,200
3,210
3,212
3,218
3,223
3,224
3,228
3,230
3,232
3,242
3,243
3,247
3,254
3,257
3,258
3,264
3,267
3,284
3,287
3,288
3,291
3,304
3,310
3,319
3,325
3,327
3,339
3,340
3,344
3,348

0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011

0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

228

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Agaram (13,570)
Sayapuram (13,558)
Acharipallam (13,527)
Kangeyanallur (13,452)
Kodumudi (13,448)
Thengampudur (13,448)
Bargur (13,351)
Thirukattupalli (13,340)
Thingalnagar (13,326)
Omalur (13,307)
Kaveripakkam (13,284)
Kilpennathur (13,273)
Mohanur (13,235)
Virupakshipuram (13,196)
Achampudur (13,170)
Pooluvapatti (13,166)
Vadugapatti (13,113)
Mandaikadu (13,109)
Arachalur (13,070)
Manimutharu (13,046)
Balasamudram (13,037)
Thathaiyangarpet (13,031)
Ariyappampalayam (13,029)
Sankarapuram (12,996)
Othakadai (12,935)
Kanakkampalayam (12,929)
Kamayagoundanpatti (12,913)
Ayyampalayam (12,877)
Muthur (12,805)
Azhagiapandiapuram (12,802)
Sithayankottai (12,793)
Iluppur (12,792)
Mamallapuram (12,790)
Sayalgudi (12,790)
Kariamangalam (12,773)
Karambakkudi (12,746)
Srimushnam (12,738)
S.Kodikulam (12,712)
Suchindram (12,688)
Vaniputhur (12,669)
Thakkolam (12,652)

3,351
3,354
3,360
3,363
3,364
3,365
3,379
3,383
3,385
3,390
3,395
3,396
3,399
3,405
3,410
3,411
3,421
3,422
3,432
3,437
3,440
3,441
3,443
3,449
3,455
3,457
3,460
3,464
3,474
3,476
3,477
3,479
3,480
3,481
3,485
3,491
3,493
3,496
3,502
3,507
3,511

0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010

0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

229

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Mulanur (12,635)
Neikkarapatti (12,623)
Kannampalayam (12,621)
Iluppaiyurani (12,572)
Puthalam (12,556)
Mallankinaru (12,530)
Seerapalli (12,503)
Vellimalai (12,481)
Palani Chettipatti (12,473)
Athur (12,464)
Komaralingam (12,459)
Ponnamaravathi (12,430)
Naduvattam (12,426)
Kuhalur (12,401)
Odaiyakulam (12,386)
Melachokkanathapuram (12,378)
Thalainayar (12,347)
Kallakudi (12,340)
Reethapuram (12,340)
Thenkarai (12,331)
Uthayendram (12,312)
Thirumalayampalayam (12,279)
B. Mallapuram (12,195)
Aduthurai alias Maruthuvakudi (12,160)
Periyakodiveri (12,148)
Maramangalathupatti (12,078)
Udayarpalayam (12,022)
Sholur (11,992)
Ammoor (11,991)
Valangaiman (11,979)
Papparapatti (11,969)
Aravakurichi (11,967)
Karunguzhi (11,958)
Avalpoondurai (11,921)
Kanjikoil (11,834)
Kurumbalur (11,808)
Kattuputhur (11,799)
Pudur (11,778)
Arumbavur (11,765)
Thenthamaraikulam (11,749)
Alanganallur (11,745)

3,516
3,517
3,518
3,534
3,537
3,540
3,544
3,546
3,548
3,550
3,551
3,556
3,557
3,561
3,562
3,564
3,566
3,568
3,569
3,570
3,572
3,577
3,592
3,600
3,603
3,616
3,626
3,629
3,630
3,635
3,636
3,637
3,640
3,646
3,659
3,663
3,667
3,671
3,674
3,675
3,677

0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.009
0.009

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

230

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Lakkampatti (11,737)
Neelagiri (11,726)
S. Kannanur (11,724)
Mukasipidariyur (11,724)
R.S.Mangalam (11,723)
Narasimhanaickenpalayam (11,682)
Kelamangalam (11,670)
Hubbathala (11,649)
Paramathi (11,631)
Vedasandur (11,617)
Walajabad (11,527)
Kambainallur (11,514)
Puliyur (11,512)
Chinnakkampalayam (11,504)
Pallipalayam Agraharam (11,495)
Alangudi (11,403)
Ponnampatti (11,315)
Uthukkottai (11,294)
Ilampillai (11,283)
Kottaiyur (11,247)
Gangavalli (11,235)
Ganguvarpatti (11,219)
Veeraganur (11,182)
Krishnarayapuram (11,174)
Rayagiri (11,156)
Manavalakurichi (11,044)
Kannivadi (11,037)
Thiruppanandal (11,014)
Chinnavedampatti (10,986)
Periyapatti (10,969)
Kolathur (10,954)
Kembainaickenpalayam (10,939)
Kalappanaickenpatti (10,915)
Orathanadu (10,900)
Thamaraikulam (10,895)
Gangaikondan (10,885)
Marudur (10,833)
Nattapettai (10,817)
Killlai (10,813)
Marandahalli (10,797)
Kilkunda (10,774)

3,678
3,680
3,681
3,682
3,683
3,686
3,688
3,692
3,693
3,695
3,709
3,710
3,712
3,713
3,715
3,727
3,745
3,749
3,751
3,758
3,760
3,762
3,769
3,770
3,774
3,802
3,803
3,805
3,812
3,815
3,821
3,826
3,837
3,840
3,841
3,843
3,848
3,852
3,853
3,858
3,865

0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

231

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Velankanni (10,768)
Panapakkam (10,766)
Vikravandi (10,765)
Pudupalayam (10,732)
Marungur (10,717)
Injambakkam (10,704)
Poolambadi (10,701)
Ethapur (10,673)
Uppidamangalam (10,657)
Modakurichi (10,653)
Sirugamani (10,648)
Padaiveedu (10,648)
Gopalasamudram (10,644)
Pullampadi (10,599)
Pudupatti (10,591)
Ayothiapattinam (10,568)
Neykkarappatti (10,522)
Nasiyanur (10,511)
Nannilam (10,488)
Kadathur (10,418)
Mallur (10,399)
Kalavai (10,361)
Chinnasekkadu (10,343)
Gandhi Naga (10,305)
Kadayampatti (10,287)
Keeranur (10,277)
Othakalmandapam (10,277)
Ashokapuram (10,271)
Boothipuram (10,215)
Nangavalli (10,201)
Vellakinar (10,200)
Punjai Thottakurichi (10,179)
Eraniel (10,142)
Vedapatti (10,132)
Sankaramanallur (10,128)
Sevugampatti (10,107)
Appakudal (10,101)
Pallapalayam (10,082)
Kayatharu (10,081)
Moolakaraipatti (10,067)
Neiyyur (10,062)

3,866
3,867
3,868
3,874
3,877
3,879
3,883
3,888
3,891
3,892
3,894
3,895
3,897
3,902
3,906
3,910
3,920
3,922
3,924
3,935
3,937
3,941
3,945
3,956
3,960
3,965
3,966
3,969
3,979
3,983
3,985
3,991
3,997
3,999
4,000
4,007
4,008
4,011
4,012
4,016
4,017

0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

232

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kottaram (10,031)
Alwarkurichi (10,028)
T.Kallupatti (10,020)
Hanumanthampatti (10,017)
Ilanji (10,003)
Pannaikadu (9,974)
Nemili (9,959)
Olagadam (9,958)
Ammavarikuppam (9,951)
Anjugramam (9,931)
Konavattam (9,926)
Naranapuram (9,917)
Erumaipatti (9,875)
Eral (9,855)
Thenambakkam (9,826)
Krishnasamudram (9,823)
Manalmedu (9,823)
Ottapparai (9,783)
Pillanallur (9,780)
P.Mettupalayam (9,701)
Vilankurichi (9,683)
Nandambakkam (9,652)
Puduvayal (9,638)
Natrampalli (9,634)
Athanur (9,569)
Acharapakkam (9,567)
Pudukadai (9,566)
Belur (9,562)
Poolampatti (9,554)
Avadattur (9,535)
Agastheeswaram (9,530)
Annamalai Nagar (9,526)
Myladi (9,512)
Sriramapuram (9,476)
Pannaipuram (9,473)
Peraiyur (9,426)
Palaganangudy (9,426)
Alwarthirunagiri (9,422)
Thirukarungudi (9,417)
Labbaikudikadu (9,363)
Tayilupatti (9,311)
Keeripatti (9,296)

4,020
4,022
4,023
4,024
4,025
4,031
4,033
4,034
4,035
4,039
4,040
4,041
4,048
4,052
4,056
4,058
4,059
4,064
4,065
4,074
4,078
4,081
4,085
4,087
4,093
4,095
4,096
4,097
4,098
4,103
4,105
4,106
4,107
4,116
4,117
4,125
4,126
4,127
4,130
4,135
4,144
4,149

0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008

0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

233

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kollankoil (9,293)
Needamangalam (9,262)
Kolappalur (9,253)
Pallipattu (9,182)
Seevur (9,177)
Balakrishnampatti (9,125)
Pappireddipatti (9,120)
Manapakkam (9,118)
Dhaliyur (9,107)
Varadarajanpettai (9,101)
Sundarapandiam (9,073)
Thalakudi (9,056)
Panboli (9,055)
Thiruvennainallur (9,041)
Thittacheri (9,006)
Athani (8,973)
Melathiruppanthuruthi (8,926)
Nagojanahalli (8,919)
Thondamuthur (8,902)
Athipattu (8,898)
Mopperipalayam (8,814)
Thiruporur (8,813)
Palamedu (8,691)
Pattinam (8,691)
Kinathukadavu (8,656)
Perumuchi (8,641)
Harveypatti (8,635)
Vellottamparappu (8,629)
Thevur (8,622)
Alagappapuram (8,599)
Konganapuram (8,583)
Singaperumalkoil (8,553)
Vilapakkam (8,548)
Panaimarathupatti (8,546)
Mathigiri (8,544)
Odugathur (8,532)
V. Pudur (8,531)
Pennathur (8,507)
Sethiathoppu (8,452)
Thiruvalam (8,434)
Perur (8,425)

4,151
4,156
4,158
4,167
4,168
4,173
4,175
4,176
4,178
4,179
4,183
4,187
4,188
4,190
4,198
4,205
4,213
4,216
4,219
4,221
4,239
4,240
4,251
4,252
4,256
4,261
4,262
4,263
4,265
4,271
4,275
4,280
4,281
4,282
4,283
4,285
4,286
4,289
4,298
4,306
4,308

0.008
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

234

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Uthukuli (8,417)
Mangalam (8,378)
Elathur (8,372)
Ettimadai (8,372)
Eriodu (8,350)
Pallathur (8,322)
Melattur (8,296)
Arimalam (8,292)
Ullur (8,258)
Keeramangalam (8,235)
Puvalur (8,221)
Pattiveeranpatti (8,220)
Sarcarsamakulam (8,203)
Sundarapandiapuram (8,179)
Chithode (8,168)
Periya Negamam (8,152)
Vengampudur (8,104)
Annavasal (8,099)
Jalladiampet (8,042)
Senur (8,023)
Vaitheeswarankoil (7,985)
Achipatti (7,918)
Thedavur (7,912)
Veppathur (7,870)
Kilvelur (7,859)
Manalurpet (7,856)
Chennasamudram (7,805)
Thiruvenkatam (7,802)
R.Pudupatti (7,799)
Melacheval (7,792)
Mangalampet (7,778)
Kannamangalam (7,746)
B. Meenakshipuram (7,650)
Chinnampalayam (7,633)
Alanthurai (7,614)
Pethampalayam (7,571)
Thuthipattu (7,503)
A.Vellalapatti (7,503)
Kunnathur (7,464)
Highways (7,460)
Perumandi (7,431)

4,309
4,311
4,312
4,313
4,317
4,323
4,327
4,330
4,336
4,339
4,343
4,344
4,349
4,352
4,356
4,359
4,368
4,369
4,377
4,378
4,383
4,390
4,392
4,401
4,404
4,406
4,414
4,415
4,416
4,417
4,419
4,425
4,444
4,448
4,452
4,463
4,474
4,475
4,482
4,483
4,485

0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

235

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Swamimalai (7,415)
Thesur (7,344)
Bikketti (7,271)
Devanangurichi (7,236)
Jaffrabad (7,201)
Mallamooppampatti (7,200)
Nanguneri (7,180)
Vanavasi (7,164)
Uppiliapuram (7,109)
Abiramam (7,044)
Melpattampakkam (6,999)
P. J. Cholapuram (6,946)
Vijayapuri (6,852)
Kandanur (6,851)
Perungulam (6,848)
Nathampannai (6,792)
Nerunjipettai (6,764)
Cholapuram (6,756)
Elayirampannai (6,745)
Kilampadi (6,735)
Dhali (6,691)
Dalavaipatti (6,641)
Idikarai (6,636)
Semmipalayam (6,569)
Kuchanur (6,494)
Moovarasampettai (6,458)
Chettithangal (6,400)
Tirusulam (6,366)
Koradacheri (6,337)
Pandamangalam (6,315)
Rudravathi (6,287)
Nattarasankottai (6,249)
TNPL Pugalur (6,242)
Ananthapuram (6,230)
Peralam (6,204)
Markayankottai (6,188)
Sikkarayapuram (6,164)
Kaniyur (6,164)
Samathur (6,106)
Nerkuppai (6,041)
Sathiyavijayanagaram (6,020)
Peranamallur (5,896)

4,489
4,505
4,515
4,519
4,529
4,530
4,535
4,538
4,551
4,556
4,563
4,569
4,582
4,583
4,585
4,593
4,597
4,600
4,604
4,607
4,612
4,620
4,622
4,639
4,644
4,650
4,654
4,657
4,663
4,667
4,671
4,678
4,680
4,682
4,690
4,693
4,695
4,696
4,702
4,711
4,714
4,729

0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

236

City (population)

Tamil Nadu - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Andipalayam (5,808)
Ariyur (5,763)
Alapakkam (5,754)
Perumagalur (5,738)
Dhalavoipuram (5,701)
Aravankad (5,630)
Karugampattur (5,596)
Desur (5,473)
Melamaiyur (5,472)
Dusi (5,416)
Thenthiruperai (5,405)
Sankarnagar (5,379)
Pudupalaiyam Aghraharam (5,301)
Kanadukathan (5,090)
Meenambakkam (5,068)
Arakandanallur (4,724)
Kadambur (4,648)
Bhavanisagar (4,412)
Pasur (4,089)
Kangayampalayam (4,082)
Nallampatti (3,896)
Kanam (3,609)
Unjalaur (2,790)
Courtalam (2,514)
Total

4,741
4,754
4,755
4,758
4,762
4,767
4,775
4,794
4,795
4,801
4,803
4,807
4,824
4,849
4,850
4,882
4,885
4,906
4,932
4,934
4,942
4,961
4,994
5,000

0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.003
0.003
0.003
0.003
0.002
0.002
23.071

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
9.36

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

33.3

CITIES SORTED BY DISTRICT - TAMIL NADU

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Varadarajanpettai (Ariyalur; 9,101)


Udayarpalayam (Ariyalur; 12,022)
Ariyalur (Ariyalur; 29,539)
Jayankondam (Ariyalur; 33,192)
Chennai (Chennai; 4,475,653)
Gudalur (Coimbatore; 23,694)
Goundampalayam (Coimbatore; 49,874)
Kurudampalayam (Coimbatore; 13,937)
Periya Negamam (Coimbatore; 8,152)
Chinnampalayam (Coimbatore; 7,633)
Odaiyakulam (Coimbatore; 12,386)

4,179
3,626
1,699
1,516
5
1,120
1,025
3,288
4,359
4,448
3,562

0.007
0.010
0.024
0.027
3.616
0.037
0.040
0.011
0.007
0.006
0.010

0.03
0.04
0.10
0.12
15.67
0.16
0.17
0.05
0.03
0.03
0.04

0.00
0.00
0.01
0.01
1.47
0.01
0.02
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

237

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Chinnavedampatti (Coimbatore; 10,986)


Thirumalayampalayam (Coimbatore; 12,279)
Sulur (Coimbatore; 25,858)
Pollachi (Coimbatore; 93,725)
Anaimalai (Coimbatore; 17,575)
Kurichi (Coimbatore; 81,518)
Muruganpalayam (Coimbatore; 15,319)
Thenkarai (Coimbatore; 7,609)
Dhali (Coimbatore; 6,691)
Othakalmandapam (Coimbatore; 10,277)
Coimbatore (Coimbatore; 979,873)
Kuniyamuthur (Coimbatore; 60,402)
Pooluvapatti (Coimbatore; 13,166)
Ettimadai (Coimbatore; 8,372)
Udumalaipettai (Coimbatore; 62,516)
Pallapalayam (Coimbatore; 10,082)
Annur (Coimbatore; 19,280)
Vedapatti (Coimbatore; 10,132)
Palladam (Coimbatore; 30,938)
Valparai (Coimbatore; 100,804)
Veerakeralam (Coimbatore; 21,223)
Vettaikaranpudur (Coimbatore; 18,676)
Andipalayam (Coimbatore; 5,808)
Mangalam (Coimbatore; 8,378)
Avanashi (Coimbatore; 23,644)
Chettipalayam (Coimbatore; 7,942)
Karumathampatti (Coimbatore; 27,771)
Thondamuthur (Coimbatore; 8,902)
Karamadai (Coimbatore; 29,509)
Semmipalayam (Coimbatore; 6,569)
Kannampalayam (Coimbatore; 12,621)
Mopperipalayam (Coimbatore; 8,814)
Neripperichal (Coimbatore; 16,594)
Thudiyalur (Coimbatore; 22,183)
Kalapatti (Coimbatore; 23,448)
Thottipalayam (Coimbatore; 26,505)
Narasimhanaickenpalayam (Coimbatore; 11,682)
Dhaliyur (Coimbatore; 9,107)
Vilankurichi (Coimbatore; 9,683)
A.Thirumuruganpoondi (Coimbatore; 19,595)
S.Nallur (Coimbatore; 32,184)

3,812
3,577
1,934
512
2,788
604
3,084
3,570
4,612
3,966
36
820
3,411
4,313
796
4,011
2,581
3,999
1,619
474
2,383
2,660
4,741
4,311
2,119
2,451
1,800
4,219
1,701
4,639
3,518
4,239
2,915
2,274
2,144
1,879
3,686
4,178
4,078
2,548
1,563

0.009
0.010
0.021
0.076
0.014
0.066
0.012
0.010
0.005
0.008
0.792
0.049
0.011
0.007
0.051
0.008
0.016
0.008
0.025
0.081
0.017
0.015
0.005
0.007
0.019
0.017
0.022
0.007
0.024
0.005
0.010
0.007
0.013
0.018
0.019
0.021
0.009
0.007
0.008
0.016
0.026

0.04
0.04
0.09
0.33
0.06
0.29
0.05
0.04
0.02
0.04
3.43
0.21
0.05
0.03
0.22
0.04
0.07
0.04
0.11
0.35
0.07
0.07
0.02
0.03
0.08
0.07
0.10
0.03
0.10
0.02
0.04
0.03
0.06
0.08
0.08
0.09
0.04
0.03
0.03
0.07
0.11

0.00
0.00
0.01
0.03
0.01
0.03
0.01
0.00
0.00
0.00
0.32
0.02
0.00
0.00
0.02
0.00
0.01
0.00
0.01
0.03
0.01
0.01
0.00
0.00
0.01
0.01
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

238

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Vadavalli (Coimbatore; 26,220)


Kanakkampalayam (Coimbatore; 12,929)
Madukkarai (Coimbatore; 27,316)
Samalapuram (Coimbatore; 15,727)
Kangayampalayam (Coimbatore; 4,082)
Suleeswaranpatti (Coimbatore; 18,723)
Madathukulam (Coimbatore; 21,455)
Veerapandi (Coimbatore; 23,259)
Kaniyur (Coimbatore; 6,164)
Irugur (Coimbatore; 19,746)
Velampalayam (Coimbatore; 48,365)
Alanthurai (Coimbatore; 7,614)
Vellakinar (Coimbatore; 10,200)
Saravanampatti (Coimbatore; 18,728)
Vellalur (Coimbatore; 18,358)
Samathur (Coimbatore; 6,106)
Zamin Uthukuli (Coimbatore; 15,786)
Achipatti (Coimbatore; 7,918)
Sankaramanallur (Coimbatore; 10,128)
Komaralingam (Coimbatore; 12,459)
Perur (Coimbatore; 8,425)
Kottur (Coimbatore; 26,537)
Sarcarsamakulam (Coimbatore; 8,203)
Periyanaickenpalayam (Coimbatore; 24,331)
Kinathukadavu (Coimbatore; 8,656)
Ashokapuram (Coimbatore; 10,271)
Idikarai (Coimbatore; 6,636)
Sirumugai (Coimbatore; 20,673)
Tiruppur (Coimbatore; 367,871)
Lalpet (Cuddalore; 14,646)
Srimushnam (Cuddalore; 12,738)
Tittakudi (Cuddalore; 22,010)
Sethiathoppu (Cuddalore; 8,452)
Neyveli (Cuddalore; 136,016)
Pennadam (Cuddalore; 18,197)
Virudhachalam (Cuddalore; 62,948)
Padirikuppam (Cuddalore; 15,908)
Parangipettai (Cuddalore; 22,187)
Kattumannarkoil (Cuddalore; 24,078)
Melpattampakkam (Cuddalore; 6,999)
Mangalampet (Cuddalore; 7,778)

1,906
3,457
1,822
3,030
4,934
2,651
2,358
2,170
4,696
2,532
1,063
4,452
3,985
2,647
2,693
4,702
3,025
4,390
4,000
3,551
4,308
1,877
4,349
2,061
4,256
3,969
4,622
2,448
105
3,173
3,493
2,297
4,298
333
2,705
790
3,011
2,273
2,079
4,563
4,419

0.021
0.010
0.022
0.013
0.003
0.015
0.017
0.019
0.005
0.016
0.039
0.006
0.008
0.015
0.015
0.005
0.013
0.006
0.008
0.010
0.007
0.021
0.007
0.020
0.007
0.008
0.005
0.017
0.297
0.012
0.010
0.018
0.007
0.110
0.015
0.051
0.013
0.018
0.019
0.006
0.006

0.09
0.05
0.10
0.06
0.01
0.07
0.08
0.08
0.02
0.07
0.17
0.03
0.04
0.07
0.06
0.02
0.06
0.03
0.04
0.04
0.03
0.09
0.03
0.09
0.03
0.04
0.02
0.07
1.29
0.05
0.04
0.08
0.03
0.48
0.06
0.22
0.06
0.08
0.08
0.02
0.03

0.01
0.00
0.01
0.01
0.00
0.01
0.01
0.01
0.00
0.01
0.02
0.00
0.00
0.01
0.01
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.12
0.00
0.00
0.01
0.00
0.04
0.01
0.02
0.01
0.01
0.01
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

239

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Annamalai Nagar (Cuddalore; 9,526)


Bhuvanagiri (Cuddalore; 21,099)
Cuddalore (Cuddalore; 168,324)
Thorapadi (Cuddalore; 5,899)
Nellikuppam (Cuddalore; 46,910)
Gangaikondan (Cuddalore; 10,885)
Kurinjipadi (Cuddalore; 24,584)
Panruti (Cuddalore; 58,808)
Vadalur (Cuddalore; 27,495)
Chidambaram (Cuddalore; 62,596)
Killlai (Cuddalore; 10,813)
Kathujuganapalli (Dharmapuri; 16,441)
Kambainallur (Dharmapuri; 11,514)
Bargur (Dharmapuri; 13,351)
Uthangarai (Dharmapuri; 16,340)
Kaveripattinam (Dharmapuri; 15,304)
Nagojanahalli (Dharmapuri; 8,919)
Palakkodu (Dharmapuri; 19,759)
Mathigiri (Dharmapuri; 8,544)
Krishnagiri (Dharmapuri; 69,024)
Pappireddipatti (Dharmapuri; 9,120)
Kelamangalam (Dharmapuri; 11,670)
Kariamangalam (Dharmapuri; 12,773)
Hosur (Dharmapuri; 89,501)
Kadathur (Dharmapuri; 10,418)
B. Mallapuram (Dharmapuri; 12,195)
Denkanikottai (Dharmapuri; 20,520)
Pennagaram (Dharmapuri; 16,235)
Marandahalli (Dharmapuri; 10,797)
Harur (Dharmapuri; 21,598)
Dharmapuri (Dharmapuri; 68,409)
Sithayankottai (Dindigul; 12,793)
Pattiveeranpatti (Dindigul; 8,220)
Chinnalapatti (Dindigul; 24,790)
Ayakudi (Dindigul; 24,850)
Sriramapuram (Dindigul; 9,476)
Eriodu (Dindigul; 8,350)
Ayyampalayam (Dindigul; 12,877)
Kodaikanal (Dindigul; 34,957)
Ayyalur (Dindigul; 15,246)
Dindigul (Dindigul; 208,715)

4,106
2,400
260
3,106
1,098
3,843
2,045
844
1,812
794
3,853
2,932
3,710
3,379
2,947
3,087
4,216
2,530
4,283
730
4,175
3,688
3,485
548
3,935
3,592
2,456
2,959
3,858
2,342
736
3,477
4,344
2,026
2,018
4,116
4,317
3,464
1,434
3,099
204

0.008
0.017
0.136
0.012
0.038
0.009
0.020
0.048
0.022
0.051
0.009
0.013
0.009
0.011
0.013
0.012
0.007
0.016
0.007
0.056
0.007
0.009
0.010
0.072
0.008
0.010
0.017
0.013
0.009
0.017
0.055
0.010
0.007
0.020
0.020
0.008
0.007
0.010
0.028
0.012
0.169

0.03
0.07
0.59
0.05
0.16
0.04
0.09
0.21
0.10
0.22
0.04
0.06
0.04
0.05
0.06
0.05
0.03
0.07
0.03
0.24
0.03
0.04
0.04
0.31
0.04
0.04
0.07
0.06
0.04
0.08
0.24
0.04
0.03
0.09
0.09
0.03
0.03
0.05
0.12
0.05
0.73

0.00
0.01
0.06
0.00
0.02
0.00
0.01
0.02
0.01
0.02
0.00
0.01
0.00
0.00
0.01
0.01
0.00
0.01
0.00
0.02
0.00
0.00
0.00
0.03
0.00
0.00
0.01
0.01
0.00
0.01
0.02
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.01
0.00
0.07

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

240

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Balasamudram (Dindigul; 13,037)


Ammainaickanur (Dindigul; 17,565)
Sevugampatti (Dindigul; 10,107)
Pannaikadu (Dindigul; 9,974)
Kannivadi (Dindigul; 11,037)
Natham (Dindigul; 23,918)
Nilakkottai (Dindigul; 20,838)
Thadikombu (Dindigul; 17,081)
Vadamadurai (Dindigul; 16,367)
Balakrishnapuram (Dindigul; 20,871)
Neikkarapatti (Dindigul; 12,623)
Palani (Dindigul; 71,308)
Batlagundu (Dindigul; 23,361)
Palayam (Dindigul; 14,963)
Vedasandur (Dindigul; 11,617)
Agaram (Dindigul; 13,570)
Oddanchatram (Dindigul; 25,620)
Athani (Erode; 8,973)
Kuhalur (Erode; 12,401)
Ammapettai (Erode; 9,544)
Uthukuli (Erode; 8,417)
Ariyappampalayam (Erode; 13,029)
Brahmana Periya-Agraharam (Erode; 22,584)
Rudravathi (Erode; 6,287)
Kodumudi (Erode; 13,448)
Bhavanisagar (Erode; 4,412)
Kolathupalayam (Erode; 18,387)
Bhavani (Erode; 41,022)
Kolappalur (Erode; 9,253)
P.Mettupalayam (Erode; 9,701)
Lakkampatti (Erode; 11,737)
Punjaipuliampatti (Erode; 16,076)
Kembainaickenpalayam (Erode; 10,939)
Pethampalayam (Erode; 7,571)
Kollankoil (Erode; 9,293)
Perundurai (Erode; 18,017)
Periyasemur (Erode; 34,015)
Vengampudur (Erode; 8,104)
Vellottamparappu (Erode; 8,629)
Jambai (Erode; 15,922)
Kilampadi (Erode; 6,735)

3,440
2,791
4,007
4,031
3,803
2,091
2,433
2,855
2,940
2,429
3,517
706
2,158
3,134
3,695
3,351
1,953
4,205
3,561
3,171
4,309
3,443
2,233
4,671
3,364
4,906
2,687
1,237
4,158
4,074
3,678
2,991
3,826
4,463
4,151
2,736
1,475
4,368
4,263
3,009
4,607

0.011
0.014
0.008
0.008
0.009
0.019
0.017
0.014
0.013
0.017
0.010
0.058
0.019
0.012
0.009
0.011
0.021
0.007
0.010
0.012
0.007
0.011
0.018
0.005
0.011
0.004
0.015
0.033
0.007
0.008
0.009
0.013
0.009
0.006
0.008
0.015
0.027
0.007
0.007
0.013
0.005

0.05
0.06
0.04
0.03
0.04
0.08
0.07
0.06
0.06
0.07
0.04
0.25
0.08
0.05
0.04
0.05
0.09
0.03
0.04
0.05
0.03
0.05
0.08
0.02
0.05
0.02
0.06
0.14
0.03
0.03
0.04
0.06
0.04
0.03
0.03
0.06
0.12
0.03
0.03
0.06
0.02

0.00
0.01
0.00
0.00
0.00
0.01
0.01
0.01
0.01
0.01
0.00
0.02
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

241

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Salangapalayam (Erode; 15,345)


Vellakoil (Erode; 36,632)
Kanjikoil (Erode; 11,834)
Veerappanchatram (Erode; 77,074)
Kangeyam (Erode; 30,100)
Sathyamangalam (Erode; 35,814)
Periyakodiveri (Erode; 12,148)
Kunnathur (Erode; 7,464)
Vadugapatti (Erode; 11,591)
Ottapparai (Erode; 9,783)
Kasipalayam (Erode; 9,005)
Elathur (Erode; 8,372)
Modakurichi (Erode; 10,653)
Avalpoondurai (Erode; 11,921)
Suriyampalayam (Erode; 23,240)
Chennimalai (Erode; 16,481)
Chennasamudram (Erode; 7,805)
Nasiyanur (Erode; 10,511)
Mulanur (Erode; 12,635)
Vijayapuri (Erode; 6,852)
Erode (Erode; 160,485)
Mukasipidariyur (Erode; 11,724)
Pasur (Erode; 4,089)
Unjalaur (Erode; 2,790)
Nerunjipettai (Erode; 6,764)
Karumandi Chellipalayam (Erode; 21,382)
Surampatti (Erode; 33,689)
Anthiyur (Erode; 20,909)
Appakudal (Erode; 10,101)
Vaniputhur (Erode; 12,669)
Olagadam (Erode; 9,958)
Muthur (Erode; 12,805)
Dharapuram (Erode; 69,144)
Chinnakkampalayam (Erode; 11,504)
Arachalur (Erode; 13,070)
Chithode (Erode; 8,168)
Nallampatti (Erode; 3,896)
Nambiyur (Erode; 16,614)
Gobichettipalayam (Erode; 58,543)
Melamaiyur (Kancheepuram; 5,472)
Pallikaranai (Kancheepuram; 23,887)

3,080
1,364
3,659
648
1,670
1,392
3,603
4,482
3,421
4,064
905
4,312
3,892
3,646
2,174
2,924
4,414
3,922
3,516
4,582
281
3,682
4,932
4,994
4,597
2,363
1,491
2,422
4,008
3,507
4,034
3,474
729
3,713
3,432
4,356
4,942
2,913
847
4,795
2,099

0.012
0.030
0.010
0.062
0.024
0.029
0.010
0.006
0.011
0.008
0.045
0.007
0.009
0.010
0.019
0.013
0.006
0.008
0.010
0.006
0.130
0.009
0.003
0.002
0.005
0.017
0.027
0.017
0.008
0.010
0.008
0.010
0.056
0.009
0.011
0.007
0.003
0.013
0.047
0.004
0.019

0.05
0.13
0.04
0.27
0.11
0.13
0.04
0.03
0.05
0.03
0.20
0.03
0.04
0.04
0.08
0.06
0.03
0.04
0.04
0.02
0.56
0.04
0.01
0.01
0.02
0.07
0.12
0.07
0.04
0.04
0.03
0.04
0.24
0.04
0.05
0.03
0.01
0.06
0.21
0.02
0.08

0.01
0.01
0.00
0.03
0.01
0.01
0.00
0.00
0.00
0.00
0.02
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.00
0.05
0.00
0.00
0.00
0.00
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.02
0.00
0.00
0.00
0.00
0.01
0.02
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

242

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Pallavaram (Kancheepuram; 152,842)


Mangadu (Kancheepuram; 21,345)
Pudupattinam (Kancheepuram; 22,183)
Nandivaram-Guduvancheri (Kancheepuram; 29,071)
Perungalathur (Kancheepuram; 20,533)
Kottivakkam (Kancheepuram; 14,770)
Mamallapuram (Kancheepuram; 12,790)
Palavakkam (Kancheepuram; 15,253)
Kundrathur (Kancheepuram; 26,568)
Meenambakkam (Kancheepuram; 5,068)
Oggiyamduraipakkam (Kancheepuram; 27,558)
Polichalur (Kancheepuram; 16,272)
Nattapettai (Kancheepuram; 10,817)
Nandambakkam (Kancheepuram; 9,652)
Pammal (Kancheepuram; 52,804)
Madambakkam (Kancheepuram; 17,575)
Manapakkam (Kancheepuram; 9,118)
Neelankarai (Kancheepuram; 16,653)
Maduranthakam (Kancheepuram; 30,890)
Madippakkam (Kancheepuram; 15,859)
Peerkankaranai (Kancheepuram; 18,599)
Moovarasampettai (Kancheepuram; 6,458)
Maraimalainagar (Kancheepuram; 51,430)
Sikkarayapuram (Kancheepuram; 6,164)
St.Thomas Mount-cum-Pallavaram (Kancheepuram; 45,071)
Tirukalukundram (Kancheepuram; 25,134)
Chengalpattu (Kancheepuram; 66,484)
Chitlapakkam (Kancheepuram; 26,848)
Thiruneermalai (Kancheepuram; 20,189)
Thenambakkam (Kancheepuram; 9,826)
Edakalinadu (Kancheepuram; 27,354)
Perungudi (Kancheepuram; 24,926)
Singaperumalkoil (Kancheepuram; 8,553)
Thiruporur (Kancheepuram; 8,813)
Sholinganallur (Kancheepuram; 16,474)
Sevilimedu (Kancheepuram; 16,897)
Ayyampettai (Kancheepuram; 6,392)
Karunguzhi (Kancheepuram; 11,958)
Anakaputhur (Kancheepuram; 33,685)
Urapakkam (Kancheepuram; 14,081)
Vandalur (Kancheepuram; 14,130)

299
2,366
2,275
1,728
2,454
3,158
3,480
3,097
1,875
4,850
1,808
2,952
3,852
4,081
959
2,787
4,176
2,910
1,621
3,016
2,669
4,650
988
4,695
1,137
1,991
748
1,857
2,494
4,056
1,819
2,011
4,280
4,240
2,925
2,881
3,104
3,640
1,492
3,264
3,254

0.123
0.017
0.018
0.023
0.017
0.012
0.010
0.012
0.021
0.004
0.022
0.013
0.009
0.008
0.043
0.014
0.007
0.013
0.025
0.013
0.015
0.005
0.042
0.005
0.036
0.020
0.054
0.022
0.016
0.008
0.022
0.020
0.007
0.007
0.013
0.014
0.012
0.010
0.027
0.011
0.011

0.54
0.07
0.08
0.10
0.07
0.05
0.04
0.05
0.09
0.02
0.10
0.06
0.04
0.03
0.18
0.06
0.03
0.06
0.11
0.06
0.07
0.02
0.18
0.02
0.16
0.09
0.23
0.09
0.07
0.03
0.10
0.09
0.03
0.03
0.06
0.06
0.05
0.04
0.12
0.05
0.05

0.05
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.01
0.00
0.01
0.01
0.00
0.00
0.02
0.01
0.00
0.01
0.01
0.01
0.01
0.00
0.02
0.00
0.01
0.01
0.02
0.01
0.01
0.00
0.01
0.01
0.00
0.00
0.01
0.01
0.00
0.00
0.01
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

243

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Tambaram (Kancheepuram; 146,075)


Sriperumbudur (Kancheepuram; 17,075)
Jalladiampet (Kancheepuram; 8,042)
Alandur (Kancheepuram; 155,145)
Puzhithivakkam (Kancheepuram; 30,875)
Sembakkam (Kancheepuram; 24,066)
Injambakkam (Kancheepuram; 10,704)
Alapakkam (Kancheepuram; 5,754)
Uthiramerur (Kancheepuram; 25,108)
Walajabad (Kancheepuram; 11,527)
Tirusulam (Kancheepuram; 6,366)
Kancheepuram (Kancheepuram; 162,396)
Acharapakkam (Kancheepuram; 9,567)
Kaliyakkavilai (Kanniyakumari; 14,126)
Kallukuttam (Kanniyakumari; 17,687)
Kuzhithurai (Kanniyakumari; 21,576)
Alagappapuram (Kanniyakumari; 8,599)
Kanniyakumari (Kanniyakumari; 20,889)
Neiyyur (Kanniyakumari; 10,062)
Suchindram (Kanniyakumari; 12,688)
Vilavur (Kanniyakumari; 14,196)
Karungal (Kanniyakumari; 16,806)
Agastheeswaram (Kanniyakumari; 9,530)
Acharipallam (Kanniyakumari; 13,527)
Verkilambi (Kanniyakumari; 19,088)
Anjugramam (Kanniyakumari; 9,931)
Kappiyarai (Kanniyakumari; 14,304)
Aralvaimozhi (Kanniyakumari; 20,495)
Balapallam (Kanniyakumari; 17,662)
Pacode (Kanniyakumari; 23,906)
Arumanai (Kanniyakumari; 15,473)
Marungur (Kanniyakumari; 10,717)
Boothapandi (Kanniyakumari; 15,627)
Alur (Kanniyakumari; 13,762)
Kadayal (Kanniyakumari; 20,409)
Padmanabhapuram (Kanniyakumari; 21,285)
Vellimalai (Kanniyakumari; 12,481)
Myladi (Kanniyakumari; 9,512)
Nagercoil (Kanniyakumari; 220,954)
Ezhudesam (Kanniyakumari; 19,799)
Nallur (Kanniyakumari; 16,205)

311
2,856
4,377
290
1,622
2,080
3,879
4,755
1,993
3,709
4,657
273
4,095
3,257
2,775
2,345
4,271
2,426
4,017
3,502
3,247
2,890
4,105
3,360
2,607
4,039
3,224
2,458
2,779
2,095
3,063
3,877
3,039
3,319
2,474
2,377
3,546
4,107
192
2,529
2,966

0.118
0.014
0.006
0.125
0.025
0.019
0.009
0.005
0.020
0.009
0.005
0.131
0.008
0.011
0.014
0.017
0.007
0.017
0.008
0.010
0.011
0.014
0.008
0.011
0.015
0.008
0.012
0.017
0.014
0.019
0.012
0.009
0.013
0.011
0.016
0.017
0.010
0.008
0.179
0.016
0.013

0.51
0.06
0.03
0.54
0.11
0.08
0.04
0.02
0.09
0.04
0.02
0.57
0.03
0.05
0.06
0.08
0.03
0.07
0.04
0.04
0.05
0.06
0.03
0.05
0.07
0.03
0.05
0.07
0.06
0.08
0.05
0.04
0.05
0.05
0.07
0.07
0.04
0.03
0.77
0.07
0.06

0.05
0.01
0.00
0.05
0.01
0.01
0.00
0.00
0.01
0.00
0.00
0.05
0.00
0.00
0.01
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.00
0.01
0.01
0.01
0.01
0.00
0.01
0.00
0.01
0.01
0.00
0.00
0.07
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

244

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Ganapathipuram (Kanniyakumari; 14,493)


Thalakudi (Kanniyakumari; 9,056)
Thiruparappu (Kanniyakumari; 23,058)
Mulagumudu (Kanniyakumari; 19,172)
Manavalakurichi (Kanniyakumari; 11,044)
Kolachal (Kanniyakumari; 24,983)
Thiruvattaru (Kanniyakumari; 19,536)
Edaikodu (Kanniyakumari; 24,755)
Reethapuram (Kanniyakumari; 12,340)
Kulasekarapuram (Kanniyakumari; 17,251)
Thesur (Kanniyakumari; 7,344)
Ponmani (Kanniyakumari; 14,387)
Thenthamaraikulam (Kanniyakumari; 11,749)
Killiyur (Kanniyakumari; 20,461)
Thengampudur (Kanniyakumari; 13,448)
Azhagiapandiapuram (Kanniyakumari; 12,802)
Kollankodu (Kanniyakumari; 36,433)
Thingalnagar (Kanniyakumari; 13,326)
Pazhugal (Kanniyakumari; 18,366)
Valvaithankoshtam (Kanniyakumari; 17,725)
Athur (Kanniyakumari; 12,464)
Villukuri (Kanniyakumari; 14,221)
Kottaram (Kanniyakumari; 10,031)
Kothinallur (Kanniyakumari; 16,854)
Kilkulam (Kanniyakumari; 18,419)
Eraniel (Kanniyakumari; 10,142)
Thiruvithankodu (Kanniyakumari; 17,716)
Puthalam (Kanniyakumari; 12,556)
Kumarapuram (Kanniyakumari; 14,605)
Unnamalaikadai (Kanniyakumari; 21,165)
Mandaikadu (Kanniyakumari; 13,109)
Pudukadai (Kanniyakumari; 9,566)
Thanthoni (Kapur; 33,481)
Marudur (Kapur; 10,833)
Kulithalai (Kapur; 27,761)
Krishnarayapuram (Kapur; 11,174)
P. J. Cholapuram (Kapur; 6,946)
Puliyur (Kapur; 11,512)
Pallapatti (Kapur; 20,216)
Punjai Thottakurichi (Kapur; 10,179)
Uppidamangalam (Kapur; 10,657)

3,198
4,187
2,194
2,595
3,802
2,005
2,554
2,031
3,569
2,832
4,505
3,210
3,675
2,467
3,365
3,476
1,373
3,385
2,692
2,769
3,550
3,243
4,020
2,885
2,685
3,997
2,770
3,537
3,181
2,391
3,422
4,096
1,503
3,848
1,801
3,770
4,569
3,712
1,939
3,991
3,891

0.012
0.007
0.019
0.015
0.009
0.020
0.016
0.020
0.010
0.014
0.006
0.012
0.009
0.017
0.011
0.010
0.029
0.011
0.015
0.014
0.010
0.011
0.008
0.014
0.015
0.008
0.014
0.010
0.012
0.017
0.011
0.008
0.027
0.009
0.022
0.009
0.006
0.009
0.021
0.008
0.009

0.05
0.03
0.08
0.07
0.04
0.09
0.07
0.09
0.04
0.06
0.03
0.05
0.04
0.07
0.05
0.04
0.13
0.05
0.06
0.06
0.04
0.05
0.04
0.06
0.06
0.04
0.06
0.04
0.05
0.07
0.05
0.03
0.12
0.04
0.10
0.04
0.02
0.04
0.09
0.04
0.04

0.00
0.00
0.01
0.01
0.00
0.01
0.01
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.01
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.01
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

245

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Punjaipugalur (Kapur; 21,555)


Karur (Kapur; 81,024)
Nangavaram (Kapur; 17,439)
TNPL Pugalur (Kapur; 6,242)
Inam Karur (Kapur; 48,038)
Aravakurichi (Kapur; 11,967)
Alanganallur (Madurai; 11,745)
Vadipatti (Madurai; 23,120)
Madurai (Madurai; 979,691)
Elumalai (Madurai; 14,893)
A.Vellalapatti (Madurai; 7,503)
Melamadai (Madurai; 30,662)
Harveypatti (Madurai; 8,635)
Kannadendal (Madurai; 16,971)
Nagavakulam (Madurai; 18,660)
Chinna Anuppanadi (Madurai; 16,363)
Avaniapuram (Madurai; 54,761)
Palamedu (Madurai; 8,691)
Othakadai (Madurai; 12,935)
Paravai (Madurai; 17,352)
Usilampatti (Madurai; 31,420)
Vilangudi (Madurai; 22,369)
Peraiyur (Madurai; 9,426)
Melur (Madurai; 35,819)
Sholavandan (Madurai; 22,994)
Thirumangalam (Madurai; 46,039)
Thirunagar (Madurai; 16,506)
Thiruparankundram (Madurai; 41,409)
Vandiyur (Madurai; 22,784)
T.Kallupatti (Madurai; 10,020)
Vaitheeswarankoil (Nagapattinam; 7,985)
Thittacheri (Nagapattinam; 9,006)
Velankanni (Nagapattinam; 10,768)
Kilvelur (Nagapattinam; 7,859)
Sirkali (Nagapattinam; 34,058)
Manalmedu (Nagapattinam; 9,823)
Vedaranyam (Nagapattinam; 33,680)
Thalainayar (Nagapattinam; 12,347)
Tharangambadi (Nagapattinam; 22,123)
Mayiladuthurai (Nagapattinam; 89,476)
Nagapattinam (Nagapattinam; 98,217)

2,347
611
2,804
4,680
1,070
3,637
3,677
2,189
37
3,147
4,475
1,638
4,262
2,871
2,661
2,941
919
4,251
3,455
2,820
1,598
2,255
4,125
1,391
2,201
1,113
2,922
1,230
2,220
4,023
4,383
4,198
3,866
4,404
1,473
4,059
1,493
3,566
2,284
551
486

0.017
0.065
0.014
0.005
0.039
0.010
0.009
0.019
0.791
0.012
0.006
0.025
0.007
0.014
0.015
0.013
0.044
0.007
0.010
0.014
0.025
0.018
0.008
0.029
0.019
0.037
0.013
0.033
0.018
0.008
0.006
0.007
0.009
0.006
0.028
0.008
0.027
0.010
0.018
0.072
0.079

0.08
0.28
0.06
0.02
0.17
0.04
0.04
0.08
3.43
0.05
0.03
0.11
0.03
0.06
0.07
0.06
0.19
0.03
0.05
0.06
0.11
0.08
0.03
0.13
0.08
0.16
0.06
0.15
0.08
0.04
0.03
0.03
0.04
0.03
0.12
0.03
0.12
0.04
0.08
0.31
0.34

0.01
0.03
0.01
0.00
0.02
0.00
0.00
0.01
0.32
0.00
0.00
0.01
0.00
0.01
0.01
0.01
0.02
0.00
0.00
0.01
0.01
0.01
0.00
0.01
0.01
0.02
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.01
0.03
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

246

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kuthalam (Nagapattinam; 14,260)


Alampalayam (Namakkal; 16,796)
Periyapatti (Namakkal; 10,969)
Mohanur (Namakkal; 13,235)
Paramathi (Namakkal; 11,631)
Mallasamudram (Namakkal; 18,179)
Kumarapalayam (Namakkal; 69,678)
Pandamangalam (Namakkal; 6,315)
Athanur (Namakkal; 9,569)
Pallipalayam Agraharam (Namakkal; 11,495)
Padaiveedu (Namakkal; 10,648)
Erumaipatti (Namakkal; 9,875)
Devanangurichi (Namakkal; 7,236)
Kalappanaickenpatti (Namakkal; 10,915)
Senthamangalam (Namakkal; 19,198)
Namakkal (Namakkal; 56,303)
Namagiripettai (Namakkal; 22,766)
Rasipuram (Namakkal; 49,223)
Tiruchengode (Namakkal; 85,109)
Pothanur (Namakkal; 14,826)
Venkarai (Namakkal; 14,274)
Pudupalaiyam Aghraharam (Namakkal; 5,301)
Pillanallur (Namakkal; 9,780)
R.Pudupatti (Namakkal; 7,799)
Pattinam (Namakkal; 8,691)
Seerapalli (Namakkal; 12,503)
Pallipalayam (Namakkal; 37,380)
Vennanthur (Namakkal; 14,304)
Velur (Namakkal; 19,525)
Kurumbalur (Perambalur; 11,808)
Poolambadi (Perambalur; 10,701)
Arumbavur (Perambalur; 11,765)
Perambalur (Perambalur; 31,525)
Labbaikudikadu (Perambalur; 9,363)
Nathampannai (Pudukkottai; 6,792)
Aranthangi (Pudukkottai; 36,374)
Pudukkottai (Pudukkottai; 115,649)
Annavasal (Pudukkottai; 8,099)
Karambakkudi (Pudukkottai; 12,746)
Alangudi (Pudukkottai; 11,403)
Ponnamaravathi (Pudukkottai; 12,430)

3,232
2,893
3,815
3,399
3,693
2,707
723
4,667
4,093
3,715
3,895
4,048
4,519
3,837
2,592
894
2,223
1,040
576
3,153
3,230
4,824
4,065
4,416
4,252
3,544
1,343
3,223
2,556
3,663
3,883
3,674
1,589
4,135
4,593
1,377
406
4,369
3,491
3,727
3,556

0.012
0.014
0.009
0.011
0.009
0.015
0.056
0.005
0.008
0.009
0.009
0.008
0.006
0.009
0.016
0.045
0.018
0.040
0.069
0.012
0.012
0.004
0.008
0.006
0.007
0.010
0.030
0.012
0.016
0.010
0.009
0.010
0.025
0.008
0.005
0.029
0.093
0.007
0.010
0.009
0.010

0.05
0.06
0.04
0.05
0.04
0.06
0.24
0.02
0.03
0.04
0.04
0.03
0.03
0.04
0.07
0.20
0.08
0.17
0.30
0.05
0.05
0.02
0.03
0.03
0.03
0.04
0.13
0.05
0.07
0.04
0.04
0.04
0.11
0.03
0.02
0.13
0.40
0.03
0.04
0.04
0.04

0.00
0.01
0.00
0.00
0.00
0.01
0.02
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.02
0.01
0.02
0.03
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.04
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

247

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Arimalam (Pudukkottai; 8,292)


Iluppur (Pudukkottai; 12,792)
Keeramangalam (Pudukkottai; 8,235)
Keeranur (Pudukkottai; 10,277)
Mudukulathur (Ramanathapuram; 13,938)
Sayalgudi (Ramanathapuram; 12,790)
Kamuthi (Ramanathapuram; 13,943)
Mandapam (Ramanathapuram; 16,771)
Abiramam (Ramanathapuram; 7,044)
Paramakudi (Ramanathapuram; 87,298)
R.S.Mangalam (Ramanathapuram; 11,723)
Keelakarai (Ramanathapuram; 32,347)
Thondi (Ramanathapuram; 16,239)
Ramanathapuram (Ramanathapuram; 65,789)
Rameswaram (Ramanathapuram; 40,375)
Mallur (Salem; 10,399)
Neykkarappatti (Salem; 10,522)
Mettur (Salem; 57,099)
Tharamangalam (Salem; 23,451)
Veerakkalpudur (Salem; 17,364)
Thedavur (Salem; 7,912)
Vanavasi (Salem; 7,164)
Edappadi (Salem; 51,806)
Salem (Salem; 735,884)
Jalakandapuram (Salem; 14,984)
Edaganasalai (Salem; 31,414)
Attur (Salem; 61,727)
Avadattur (Salem; 9,535)
Ilampillai (Salem; 11,283)
Belur (Salem; 9,562)
Keeripatti (Salem; 9,296)
Attayampatti (Salem; 13,659)
Ayothiapattinam (Salem; 10,568)
Konganapuram (Salem; 8,583)
Thevur (Salem; 8,622)
Kondalampatti (Salem; 17,303)
Arasiramani (Salem; 14,672)
Poolampatti (Salem; 9,554)
Dalavaipatti (Salem; 6,641)
Kolathur (Salem; 10,954)
Ethapur (Salem; 10,673)

4,330
3,479
4,339
3,965
3,287
3,481
3,284
2,898
4,556
564
3,683
1,556
2,958
754
1,256
3,937
3,920
872
2,143
2,817
4,392
4,538
978
55
3,129
1,599
807
4,103
3,751
4,097
4,149
3,339
3,910
4,275
4,265
2,826
3,170
4,098
4,620
3,821
3,888

0.007
0.010
0.007
0.008
0.011
0.010
0.011
0.014
0.006
0.071
0.009
0.026
0.013
0.053
0.033
0.008
0.009
0.046
0.019
0.014
0.006
0.006
0.042
0.594
0.012
0.025
0.050
0.008
0.009
0.008
0.008
0.011
0.009
0.007
0.007
0.014
0.012
0.008
0.005
0.009
0.009

0.03
0.04
0.03
0.04
0.05
0.04
0.05
0.06
0.02
0.31
0.04
0.11
0.06
0.23
0.14
0.04
0.04
0.20
0.08
0.06
0.03
0.03
0.18
2.58
0.05
0.11
0.22
0.03
0.04
0.03
0.03
0.05
0.04
0.03
0.03
0.06
0.05
0.03
0.02
0.04
0.04

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.03
0.00
0.01
0.01
0.02
0.01
0.00
0.00
0.02
0.01
0.01
0.00
0.00
0.02
0.24
0.00
0.01
0.02
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

248

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Sankari (Salem; 29,088)


Mallamooppampatti (Salem; 7,200)
Omalur (Salem; 13,307)
Mecheri (Salem; 22,313)
P.N.Patti (Salem; 24,699)
Maramangalathupatti (Salem; 12,078)
Thammampatti (Salem; 22,168)
Narasingapuram (Salem; 19,826)
Karuppur (Salem; 13,803)
Panaimarathupatti (Salem; 8,546)
Gangavalli (Salem; 11,235)
Kannankurichi (Salem; 17,012)
Papparapatti (Salem; 9,575)
Kadayampatti (Salem; 10,287)
Nangavalli (Salem; 10,201)
Pethanaickenpalayam (Salem; 17,348)
Vazhapadi (Salem; 17,113)
Veeraganur (Salem; 11,182)
Sentharapatti (Salem; 14,746)
Kottaiyur (Sivaganga; 11,247)
Nerkuppai (Sivaganga; 6,041)
Manamadurai (Sivaganga; 27,901)
Nattarasankottai (Sivaganga; 6,249)
Kandanur (Sivaganga; 6,851)
Thirupuvanam (Sivaganga; 22,754)
Kanadukathan (Sivaganga; 5,090)
Karaikkudi (Sivaganga; 91,739)
Devakottai (Sivaganga; 43,359)
Tirupathur (Sivaganga; 24,791)
Llayangudi (Sivaganga; 20,275)
Pallathur (Sivaganga; 8,322)
Sivaganga (Sivaganga; 42,598)
Singampuneri (Sivaganga; 17,425)
Puduvayal (Sivaganga; 9,638)
Orathanadu (Thanjavur; 10,900)
Thiruvaiyaru (Thanjavur; 15,429)
Dharasuram (Thanjavur; 13,828)
Swamimalai (Thanjavur; 7,415)
Perumandi (Thanjavur; 7,431)
Papanasam (Thanjavur; 17,406)
Thirukattupalli (Thanjavur; 13,340)

1,727
4,530
3,390
2,265
2,038
3,616
2,279
2,525
3,310
4,282
3,760
2,865
3,636
3,960
3,983
2,821
2,851
3,769
3,159
3,758
4,711
1,795
4,678
4,583
2,224
4,849
530
1,177
767
2,484
4,323
1,199
2,805
4,085
3,840
3,071
3,304
4,489
4,485
2,812
3,383

0.023
0.006
0.011
0.018
0.020
0.010
0.018
0.016
0.011
0.007
0.009
0.014
0.010
0.008
0.008
0.014
0.014
0.009
0.012
0.009
0.005
0.023
0.005
0.006
0.018
0.004
0.074
0.035
0.052
0.016
0.007
0.034
0.014
0.008
0.009
0.012
0.011
0.006
0.006
0.014
0.011

0.10
0.03
0.05
0.08
0.09
0.04
0.08
0.07
0.05
0.03
0.04
0.06
0.04
0.04
0.04
0.06
0.06
0.04
0.05
0.04
0.02
0.10
0.02
0.02
0.08
0.02
0.32
0.15
0.23
0.07
0.03
0.15
0.06
0.03
0.04
0.05
0.05
0.03
0.03
0.06
0.05

0.01
0.00
0.00
0.01
0.01
0.00
0.01
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.03
0.01
0.02
0.01
0.00
0.01
0.01
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

249

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Perumagalur (Thanjavur; 5,738)


Veppathur (Thanjavur; 7,870)
Madukkur (Thanjavur; 16,104)
Cholapuram (Thanjavur; 6,756)
Vallam (Thanjavur; 15,387)
Peravurani (Thanjavur; 22,318)
Thanjavur (Thanjavur; 228,996)
Melathiruppanthuruthi (Thanjavur; 8,926)
Pattukkottai (Thanjavur; 69,480)
Melattur (Thanjavur; 8,296)
Ullur (Thanjavur; 8,258)
Neelagiri (Thanjavur; 11,726)
Kumbakonam (Thanjavur; 148,635)
Thirunageswaram (Thanjavur; 14,664)
Nanjikottai (Thanjavur; 23,245)
Adiramapattinam (Thanjavur; 29,401)
Aduthurai alias Maruthuvakudi (Thanjavur; 12,160)
Thiruppanandal (Thanjavur; 11,014)
Thiruvidaimarudur (Thanjavur; 14,604)
Kethi (The Nilgiris; 25,970)
Aravankad (The Nilgiris; 5,630)
Huligal (The Nilgiris; 18,097)
Adikaratti (The Nilgiris; 16,980)
Hubbathala (The Nilgiris; 11,649)
Sholur (The Nilgiris; 11,992)
Kotagiri (The Nilgiris; 30,979)
Wellington (The Nilgiris; 21,464)
Coonoor (The Nilgiris; 53,160)
Devarshola (The Nilgiris; 24,505)
Jagathala (The Nilgiris; 15,559)
Naduvattam (The Nilgiris; 12,426)
Bikketti (The Nilgiris; 7,271)
O' Valley (The Nilgiris; 26,326)
Kilkunda (The Nilgiris; 10,774)
Udhagamandalam (The Nilgiris; 99,699)
Nelliyalam (The Nilgiris; 45,008)
Andipatti Jakkampatti (Theni; 24,406)
Kamayagoundanpatti (Theni; 12,913)
Palani Chettipatti (Theni; 12,473)
Pannaipuram (Theni; 9,473)
Hanumanthampatti (Theni; 10,017)

4,758
4,401
2,984
4,600
3,075
2,264
180
4,213
724
4,327
4,336
3,680
304
3,172
2,171
1,707
3,600
3,805
3,182
1,926
4,767
2,719
2,869
3,692
3,629
1,618
2,354
950
2,050
3,048
3,557
4,515
1,897
3,865
483
1,141
2,052
3,460
3,548
4,117
4,024

0.005
0.006
0.013
0.005
0.012
0.018
0.185
0.007
0.056
0.007
0.007
0.009
0.120
0.012
0.019
0.024
0.010
0.009
0.012
0.021
0.005
0.015
0.014
0.009
0.010
0.025
0.017
0.043
0.020
0.013
0.010
0.006
0.021
0.009
0.081
0.036
0.020
0.010
0.010
0.008
0.008

0.02
0.03
0.06
0.02
0.05
0.08
0.80
0.03
0.24
0.03
0.03
0.04
0.52
0.05
0.08
0.10
0.04
0.04
0.05
0.09
0.02
0.06
0.06
0.04
0.04
0.11
0.08
0.19
0.09
0.05
0.04
0.03
0.09
0.04
0.35
0.16
0.09
0.05
0.04
0.03
0.04

0.00
0.00
0.01
0.00
0.01
0.01
0.08
0.00
0.02
0.00
0.00
0.00
0.05
0.00
0.01
0.01
0.00
0.00
0.00
0.01
0.00
0.01
0.01
0.00
0.00
0.01
0.01
0.02
0.01
0.01
0.00
0.00
0.01
0.00
0.03
0.01
0.01
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

250

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kambam (Theni; 62,325)


Thamaraikulam (Theni; 10,895)
Kuchanur (Theni; 6,494)
Chinnamanur (Theni; 40,685)
Ganguvarpatti (Theni; 11,219)
Odaipatti (Theni; 13,923)
B. Meenakshipuram (Theni; 7,650)
Thevaram (Theni; 15,393)
Markayankottai (Theni; 6,188)
Uthamapalayam (Theni; 24,278)
Theni Allinagaram (Theni; 90,679)
Highways (Theni; 7,460)
Kombai (Theni; 13,609)
Periyakulam (Theni; 44,625)
Boothipuram (Theni; 10,215)
Bodinayakkanur (Theni; 77,947)
Devadanapatti (Theni; 14,619)
Melachokkanathapuram (Theni; 12,378)
Tiruvottiyur (Thiruvallur; 224,796)
Avadi (Thiruvallur; 245,119)
Thirumazhisai (Thiruvallur; 17,288)
Chinnasekkadu (Thiruvallur; 10,343)
Arani (Thiruvallur; 13,351)
Karambakkam (Thiruvallur; 15,489)
Thirunindravur (Thiruvallur; 31,203)
Thiruvallur (Thiruvallur; 48,317)
Gummidipoondi (Thiruvallur; 17,107)
Tiruttani (Thiruvallur; 40,871)
Kattivakkam (Thiruvallur; 34,559)
Porur (Thiruvallur; 30,553)
Poonamallee (Thiruvallur; 45,138)
Minjur (Thiruvallur; 25,420)
Puzhal (Thiruvallur; 21,546)
Pothatturpettai (Thiruvallur; 19,848)
Ammavarikuppam (Thiruvallur; 9,951)
Valasaravakkam (Thiruvallur; 32,127)
Vengathur (Thiruvallur; 18,049)
Naravarikuppam (Thiruvallur; 19,454)
Uthukkottai (Thiruvallur; 11,294)
Nerkunram (Thiruvallur; 41,977)
Manali (Thiruvallur; 29,907)

797
3,841
4,644
1,248
3,762
3,291
4,444
3,074
4,693
2,063
537
4,483
3,344
1,153
3,979
639
3,179
3,564
184
167
2,829
3,945
766
3,058
1,608
1,064
2,852
1,243
1,452
1,643
1,134
1,971
2,349
2,522
4,035
1,566
2,727
2,562
3,749
1,218
1,675

0.050
0.009
0.005
0.033
0.009
0.011
0.006
0.012
0.005
0.020
0.073
0.006
0.011
0.036
0.008
0.063
0.012
0.010
0.182
0.198
0.014
0.008
0.052
0.013
0.025
0.039
0.014
0.033
0.028
0.025
0.036
0.021
0.017
0.016
0.008
0.026
0.015
0.016
0.009
0.034
0.024

0.22
0.04
0.02
0.14
0.04
0.05
0.03
0.05
0.02
0.09
0.32
0.03
0.05
0.16
0.04
0.27
0.05
0.04
0.79
0.86
0.06
0.04
0.23
0.05
0.11
0.17
0.06
0.14
0.12
0.11
0.16
0.09
0.08
0.07
0.03
0.11
0.06
0.07
0.04
0.15
0.10

0.02
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.00
0.01
0.03
0.00
0.00
0.01
0.00
0.03
0.00
0.00
0.07
0.08
0.01
0.00
0.02
0.01
0.01
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.01
0.01
0.00
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

251

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Ambattur (Thiruvallur; 321,101)


Padianallur (Thiruvallur; 22,146)
Pallipattu (Thiruvallur; 9,182)
Athipattu (Thiruvallur; 8,898)
Ponneri (Thiruvallur; 25,694)
Maduravoyal (Thiruvallur; 46,842)
Tiruverkadu (Thiruvallur; 32,625)
Madavaram (Thiruvallur; 81,517)
Ramapuram (Thiruvallur; 32,112)
Valangaiman (Thiruvarur; 11,979)
Koradacheri (Thiruvarur; 6,337)
Kouthanallur (Thiruvarur; 24,400)
Peralam (Thiruvarur; 6,204)
Thiruvarur (Thiruvarur; 59,742)
Nannilam (Thiruvarur; 10,488)
Thiruthuraipoondi (Thiruvarur; 24,154)
Muthupet (Thiruvarur; 18,378)
Mannargudi (Thiruvarur; 65,377)
Kodavasal (Thiruvarur; 14,062)
Needamangalam (Thiruvarur; 9,262)
Balakrishnampatti (Tiruchirappalli; 9,125)
Krishnasamudram (Tiruchirappalli; 9,823)
Thiruverumbur (Tiruchirappalli; 17,871)
Thottiyam (Tiruchirappalli; 14,603)
Ponnampatti (Tiruchirappalli; 11,315)
Uppiliapuram (Tiruchirappalli; 7,109)
Manachanallur (Tiruchirappalli; 22,826)
Mettupalayam (Tiruchirappalli; 8,002)
Palaganangudy (Tiruchirappalli; 9,426)
Navalpattu (Tiruchirappalli; 17,006)
Musiri (Tiruchirappalli; 29,602)
Pappankurichi (Tiruchirappalli; 21,696)
Kallakudi (Tiruchirappalli; 12,340)
Lalgudi (Tiruchirappalli; 22,508)
Manapparai (Tiruchirappalli; 37,837)
Pullampadi (Tiruchirappalli; 10,599)
Thuvakudi (Tiruchirappalli; 22,780)
Tiruchirappalli (Tiruchirappalli; 791,960)
S. Kannanur (Tiruchirappalli; 11,724)
Kattuputhur (Tiruchirappalli; 11,799)
Thathaiyangarpet (Tiruchirappalli; 13,031)
Sirugamani (Tiruchirappalli; 10,648)

122
2,282
4,167
4,221
1,948
1,100
1,544
605
1,567
3,635
4,663
2,053
4,690
834
3,924
2,071
2,690
757
3,267
4,156
4,173
4,058
2,757
3,183
3,745
4,551
2,217
717
4,126
2,867
1,693
2,331
3,568
2,239
1,322
3,902
2,221
49
3,681
3,667
3,441
3,894

0.259
0.018
0.007
0.007
0.021
0.038
0.026
0.066
0.026
0.010
0.005
0.020
0.005
0.048
0.008
0.020
0.015
0.053
0.011
0.007
0.007
0.008
0.014
0.012
0.009
0.006
0.018
0.057
0.008
0.014
0.024
0.018
0.010
0.018
0.031
0.009
0.018
0.640
0.009
0.010
0.011
0.009

1.12
0.08
0.03
0.03
0.09
0.16
0.11
0.29
0.11
0.04
0.02
0.09
0.02
0.21
0.04
0.08
0.06
0.23
0.05
0.03
0.03
0.03
0.06
0.05
0.04
0.02
0.08
0.25
0.03
0.06
0.10
0.08
0.04
0.08
0.13
0.04
0.08
2.77
0.04
0.04
0.05
0.04

0.11
0.01
0.00
0.00
0.01
0.02
0.01
0.03
0.01
0.00
0.00
0.01
0.00
0.02
0.00
0.01
0.01
0.02
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.02
0.00
0.01
0.01
0.01
0.00
0.01
0.01
0.00
0.01
0.26
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

252

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Koothappar (Tiruchirappalli; 18,111)


Thuraiyur (Tiruchirappalli; 32,905)
Puvalur (Tiruchirappalli; 8,221)
Mukkudal (Tirunelveli; 14,728)
Veeravanallur (Tirunelveli; 20,892)
Moolakaraipatti (Tirunelveli; 10,067)
Vasudevanallur (Tirunelveli; 19,597)
Nanguneri (Tirunelveli; 7,180)
Ilanji (Tirunelveli; 10,003)
Naranammalpuram (Tirunelveli; 16,175)
Vikramasingapuram (Tirunelveli; 51,060)
Panboli (Tirunelveli; 9,055)
Kalakkad (Tirunelveli; 28,688)
Sundarapandiapuram (Tirunelveli; 8,179)
Kalladaikurichi (Tirunelveli; 27,292)
Surandai (Tirunelveli; 29,866)
Shenkottai (Tirunelveli; 28,464)
Sankarnagar (Tirunelveli; 5,379)
Sankarankoil (Tirunelveli; 56,911)
Tirunelveli (Tirunelveli; 436,601)
Eruvadi (Tirunelveli; 15,620)
Panagudi (Tirunelveli; 27,009)
Melacheval (Tirunelveli; 7,792)
Melagaram (Tirunelveli; 13,651)
Tenkasi (Tirunelveli; 66,693)
Kadayanallur (Tirunelveli; 80,255)
Gopalasamudram (Tirunelveli; 10,644)
Achampudur (Tirunelveli; 13,170)
Keezhapavur (Tirunelveli; 21,186)
Thiruvenkatam (Tirunelveli; 7,802)
Rayagiri (Tirunelveli; 11,156)
Thirukarungudi (Tirunelveli; 9,417)
Courtalam (Tirunelveli; 2,514)
Thisayanvilai (Tirunelveli; 20,760)
Ambasamudram (Tirunelveli; 34,692)
Cheranmadevi (Tirunelveli; 17,324)
Sivagiri (Tirunelveli; 21,400)
Vadakkuvalliyur (Tirunelveli; 25,498)
Pudur (Tirunelveli; 11,778)
Aygudi (Tirunelveli; 13,719)
Vadakarai Keezhpadugai (Tirunelveli; 18,382)

2,717
1,533
4,343
3,163
2,423
4,016
2,547
4,535
4,025
2,974
997
4,188
1,749
4,352
1,824
1,678
1,761
4,807
879
89
3,040
1,846
4,417
3,340
747
616
3,897
3,410
2,389
4,415
3,774
4,130
5,000
2,438
1,446
2,824
2,362
1,962
3,671
3,327
2,688

0.015
0.027
0.007
0.012
0.017
0.008
0.016
0.006
0.008
0.013
0.041
0.007
0.023
0.007
0.022
0.024
0.023
0.004
0.046
0.353
0.013
0.022
0.006
0.011
0.054
0.065
0.009
0.011
0.017
0.006
0.009
0.008
0.002
0.017
0.028
0.014
0.017
0.021
0.010
0.011
0.015

0.06
0.12
0.03
0.05
0.07
0.04
0.07
0.03
0.04
0.06
0.18
0.03
0.10
0.03
0.10
0.10
0.10
0.02
0.20
1.53
0.05
0.09
0.03
0.05
0.23
0.28
0.04
0.05
0.07
0.03
0.04
0.03
0.01
0.07
0.12
0.06
0.07
0.09
0.04
0.05
0.06

0.01
0.01
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.01
0.02
0.00
0.01
0.00
0.01
0.01
0.01
0.00
0.02
0.14
0.01
0.01
0.00
0.00
0.02
0.03
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

253

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Manimutharu (Tirunelveli; 13,046)


Alwarkurichi (Tirunelveli; 10,028)
Alangulam (Tirunelveli; 19,025)
Puliyankudi (Tirunelveli; 63,842)
Pathamadai (Tirunelveli; 15,886)
Sivanthipuram (Tirunelveli; 14,490)
Sambavar Vadagarai (Tirunelveli; 15,326)
Kalambur (Tiruvanamalai; 14,121)
Tiruvannamalai (Tiruvanamalai; 138,317)
Sathiyavijayanagaram (Tiruvanamalai; 6,020)
Pudupalayam (Tiruvanamalai; 10,732)
Tiruvethipuram (Tiruvanamalai; 37,336)
Vettavalam (Tiruvanamalai; 14,225)
Kilpennathur (Tiruvanamalai; 13,273)
Dusi (Tiruvanamalai; 5,416)
Kannamangalam (Tiruvanamalai; 7,746)
Vandavasi (Tiruvanamalai; 31,434)
Chengam (Tiruvanamalai; 24,627)
Peranamallur (Tiruvanamalai; 5,896)
Chetpet (Tiruvanamalai; 18,880)
Desur (Tiruvanamalai; 5,473)
Polur (Tiruvanamalai; 27,060)
Alwarthirunagiri (Toothukudi; 9,422)
Ettayapuram (Toothukudi; 13,587)
Tiruchendur (Toothukudi; 31,134)
Athimarapatti (Toothukudi; 18,605)
Kadambur (Toothukudi; 4,648)
V. Pudur (Toothukudi; 8,531)
Arumuganeri (Toothukudi; 26,327)
Muttayyapuram (Toothukudi; 32,179)
Udangudi (Toothukudi; 20,537)
Thenthiruperai (Toothukudi; 5,405)
Eral (Toothukudi; 9,855)
Srivaikuntam (Toothukudi; 17,211)
Nazerath (Toothukudi; 17,985)
Perungulam (Toothukudi; 6,848)
Iluppaiyurani (Toothukudi; 12,572)
Vilathikulam (Toothukudi; 14,373)
Kovilpatti (Toothukudi; 92,838)
Thoothukkudi (Toothukudi; 229,350)
Kalugumalai (Toothukudi; 15,747)

3,437
4,022
2,620
776
3,014
3,200
3,081
3,258
327
4,714
3,874
1,345
3,242
3,396
4,801
4,425
1,596
2,042
4,729
2,634
4,794
1,839
4,127
3,348
1,610
2,668
4,885
4,286
1,896
1,565
2,453
4,803
4,052
2,837
2,740
4,585
3,534
3,212
521
178
3,027

0.011
0.008
0.015
0.052
0.013
0.012
0.012
0.011
0.112
0.005
0.009
0.030
0.011
0.011
0.004
0.006
0.025
0.020
0.005
0.015
0.004
0.022
0.008
0.011
0.025
0.015
0.004
0.007
0.021
0.026
0.017
0.004
0.008
0.014
0.015
0.006
0.010
0.012
0.075
0.185
0.013

0.05
0.04
0.07
0.22
0.06
0.05
0.05
0.05
0.48
0.02
0.04
0.13
0.05
0.05
0.02
0.03
0.11
0.09
0.02
0.07
0.02
0.09
0.03
0.05
0.11
0.07
0.02
0.03
0.09
0.11
0.07
0.02
0.03
0.06
0.06
0.02
0.04
0.05
0.33
0.80
0.06

0.00
0.00
0.01
0.02
0.01
0.00
0.01
0.00
0.05
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.01
0.00
0.01
0.00
0.01
0.00
0.00
0.01
0.01
0.00
0.00
0.01
0.01
0.01
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.03
0.08
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

254

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Sathankulam (Toothukudi; 15,079)


Sayapuram (Toothukudi; 13,558)
Kanam (Toothukudi; 3,609)
Kayatharu (Toothukudi; 10,081)
Mappilaiurani (Toothukudi; 28,451)
Kayalpattinam (Toothukudi; 34,682)
Pennathur (Vellore; 8,507)
Ariyur (Vellore; 5,763)
Allapuram (Vellore; 28,300)
Thiruvalam (Vellore; 8,434)
Uthayendram (Vellore; 12,312)
Ranipettai (Vellore; 50,142)
Thuthipattu (Vellore; 7,503)
Katpadi (Vellore; 16,905)
Kalavai (Vellore; 10,361)
Arcot (Vellore; 53,359)
Ambur (Vellore; 105,998)
Kangeyanallur (Vellore; 13,452)
Sathuvachari (Vellore; 48,234)
Chettithangal (Vellore; 6,400)
Konavattam (Vellore; 9,926)
Seevur (Vellore; 9,177)
Timiri (Vellore; 15,858)
Senur (Vellore; 8,023)
Odugathur (Vellore; 8,532)
Karugampattur (Vellore; 5,596)
Thakkolam (Vellore; 12,652)
Virupakshipuram (Vellore; 13,196)
Panapakkam (Vellore; 10,766)
Kaveripakkam (Vellore; 13,284)
Walajapet (Vellore; 31,285)
Gandhi Naga (Vellore; 10,305)
Shenbakkam (Vellore; 14,287)
Pernampattu (Vellore; 43,865)
Jolarpet (Vellore; 37,660)
Sholingur (Vellore; 28,233)
Kalinjur (Vellore; 17,959)
Perumuchi (Vellore; 8,641)
Gudiyatham (Vellore; 96,997)
Nemili (Vellore; 9,959)
Pallikonda (Vellore; 21,950)

3,115
3,354
4,961
4,012
1,762
1,447
4,289
4,754
1,770
4,306
3,572
1,019
4,474
2,879
3,941
946
445
3,363
1,065
4,654
4,040
4,168
3,017
4,378
4,285
4,775
3,511
3,405
3,867
3,395
1,607
3,956
3,228
1,166
1,332
1,772
2,744
4,261
490
4,033
2,304

0.012
0.011
0.003
0.008
0.023
0.028
0.007
0.005
0.023
0.007
0.010
0.041
0.006
0.014
0.008
0.043
0.086
0.011
0.039
0.005
0.008
0.007
0.013
0.006
0.007
0.005
0.010
0.011
0.009
0.011
0.025
0.008
0.012
0.035
0.030
0.023
0.015
0.007
0.078
0.008
0.018

0.05
0.05
0.01
0.04
0.10
0.12
0.03
0.02
0.10
0.03
0.04
0.18
0.03
0.06
0.04
0.19
0.37
0.05
0.17
0.02
0.03
0.03
0.06
0.03
0.03
0.02
0.04
0.05
0.04
0.05
0.11
0.04
0.05
0.15
0.13
0.10
0.06
0.03
0.34
0.03
0.08

0.00
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.01
0.00
0.00
0.02
0.00
0.01
0.00
0.02
0.03
0.00
0.02
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.01
0.01
0.01
0.00
0.03
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

255

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Jaffrabad (Vellore; 7,201)


Palavansathu (Vellore; 17,129)
Arakonam (Vellore; 82,218)
Alangayam (Vellore; 17,882)
Melvisharam (Vellore; 38,931)
Vilapakkam (Vellore; 8,548)
Vellore (Vellore; 188,327)
Dharapadavedu (Vellore; 32,098)
Natrampalli (Vellore; 9,634)
Ammoor (Vellore; 11,991)
Vaniyambadi (Vellore; 90,716)
Kottakuppam (Viluppuram; 25,557)
Marakkanam (Viluppuram; 20,331)
Manalurpet (Viluppuram; 7,856)
Valavanur (Viluppuram; 14,901)
Vadakkanandal (Viluppuram; 21,079)
Gingee (Viluppuram; 22,182)
Ananthapuram (Viluppuram; 6,230)
Thiruvennainallur (Viluppuram; 9,041)
Chinnasalem (Viluppuram; 20,720)
Thiagadurgam (Viluppuram; 14,803)
Vikravandi (Viluppuram; 10,765)
Arakandanallur (Viluppuram; 4,724)
Viluppuram (Viluppuram; 101,310)
Ulundurpettai (Viluppuram; 20,435)
Tindivanam (Viluppuram; 71,999)
Tirukkoyilur (Viluppuram; 28,776)
Kallakkurichi (Viluppuram; 39,002)
Sankarapuram (Viluppuram; 12,996)
Kariapatti (Virudhunagar; 14,834)
Tayilupatti (Virudhunagar; 9,311)
Viswanatham (Virudhunagar; 23,482)
Anaiyur (Virudhunagar; 21,068)
Mallankinaru (Virudhunagar; 12,530)
Sundarapandiam (Virudhunagar; 9,073)
Naranapuram (Virudhunagar; 9,917)
Vathirairuppu (Virudhunagar; 16,983)
Virudhunagar (Virudhunagar; 77,494)
S.Kodikulam (Virudhunagar; 12,712)
Aruppukkottai (Virudhunagar; 89,167)
Sattur (Virudhunagar; 33,198)
Srivilliputhur (Virudhunagar; 77,630)

4,529
2,846
598
2,754
1,294
4,281
226
1,569
4,087
3,630
536
1,955
2,480
4,406
3,143
2,402
2,276
4,682
4,190
2,443
3,155
3,868
4,882
466
2,472
700
1,744
1,291
3,449
3,150
4,144
2,136
1,249
3,540
4,183
4,041
2,868
644
3,496
553
1,515
643

0.006
0.014
0.066
0.014
0.031
0.007
0.152
0.026
0.008
0.010
0.073
0.021
0.016
0.006
0.012
0.017
0.018
0.005
0.007
0.017
0.012
0.009
0.004
0.082
0.017
0.058
0.023
0.032
0.010
0.012
0.008
0.019
0.033
0.010
0.007
0.008
0.014
0.063
0.010
0.072
0.027
0.063

0.03
0.06
0.29
0.06
0.14
0.03
0.66
0.11
0.03
0.04
0.32
0.09
0.07
0.03
0.05
0.07
0.08
0.02
0.03
0.07
0.05
0.04
0.02
0.35
0.07
0.25
0.10
0.14
0.05
0.05
0.03
0.08
0.14
0.04
0.03
0.03
0.06
0.27
0.04
0.31
0.12
0.27

0.00
0.01
0.03
0.01
0.01
0.00
0.06
0.01
0.00
0.00
0.03
0.01
0.01
0.00
0.00
0.01
0.01
0.00
0.00
0.01
0.00
0.00
0.00
0.03
0.01
0.02
0.01
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.01
0.03
0.00
0.03
0.01
0.03

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tamil Nadu

256

City by District - Tamil Nadu: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kooraikundu (Virudhunagar; 20,918)


Sithurajapuram (Virudhunagar; 13,729)
Thiruthangal (Virudhunagar; 52,165)
Sivakasi (Virudhunagar; 76,610)
Dhalavoipuram (Virudhunagar; 5,701)
Rosalpatti (Virudhunagar; 20,333)
Elayirampannai (Virudhunagar; 6,745)
Mamsapuram (Virudhunagar; 19,034)
Rajapalayam (Virudhunagar; 129,486)
Chettiarpatti (Virudhunagar; 14,339)
Seithur (Virudhunagar; 19,312)
Pudupatti (Virudhunagar; 8,329)
Total

2,418
3,325
968
654
4,762
2,479
4,604
2,618
353
3,218
2,578
3,906

0.017
0.011
0.042
0.062
0.005
0.016
0.005
0.015
0.105
0.012
0.016
0.009
23.071

0.07
0.05
0.18
0.27
0.02
0.07
0.02
0.07
0.45
0.05
0.07
0.04
100.00

0.01
0.00
0.02
0.03
0.00
0.01
0.00
0.01
0.04
0.00
0.01
0.00
9.36

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tripura

257

34 TRIPURA
34.1
Year

LATENT DEMAND BY YEAR - TRIPURA


The Latent Demand for Stick and Solid Deodorants in Tripura: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

0.394
0.405
0.416
0.428
0.439
0.451
0.463
0.475
0.488
0.501
0.514

0.20
0.20
0.20
0.19
0.19
0.18
0.18
0.18
0.17
0.17
0.16

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Tripura - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Tripura: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Tripura

34.2

258

CITIES SORTED BY RANK - TRIPURA

City (population)

Tripura - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Agartala (203,374)
Badharghat (51,196)
Jogendranagar (37,429)
Dharmanagar (33,069)
Pratapgarh (27,811)
Udaipur (23,365)
Kailasahar (21,784)
Teliamura (21,061)
Indranagar (18,991)
Khowai (18,928)
Belonia (16,851)
Kumarghat (12,451)
Ranirbazar (11,819)
Amarpur (11,669)
Gandhigram (11,457)
Sonamura (10,739)
Gakulnagar (9,708)
Kanchanpur (8,248)
Kunjaban (7,897)
Narsingarh (7,325)
Ambassa (6,501)
Sabroom (6,194)
Kamalpur (5,522)
Total

219
1,044
1,393
1,586
1,872
2,258
2,430
2,502
2,708
2,716
2,982
3,647
3,747
3,772
3,817
3,967
4,152
4,396
4,467
4,560
4,687
4,723
4,826

0.157
0.040
0.029
0.026
0.021
0.018
0.017
0.016
0.015
0.015
0.013
0.010
0.009
0.009
0.009
0.008
0.008
0.006
0.006
0.006
0.005
0.005
0.004
0.451

34.86
8.78
6.42
5.67
4.77
4.01
3.73
3.61
3.26
3.24
2.89
2.13
2.03
2.00
1.96
1.84
1.66
1.41
1.35
1.26
1.11
1.06
0.95
100.00

0.06
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.18

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

34.3

CITIES SORTED BY DISTRICT - TRIPURA

City by District - Tripura: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Kanchanpur (Dhalai; 8,248)


Ambassa (Dhalai; 6,501)
Kamalpur (Dhalai; 5,522)
Kumarghat (North Tripura; 12,451)
Dharmanagar (North Tripura; 33,069)
Kailasahar (North Tripura; 21,784)
Amarpur (South Tripura; 11,669)
Belonia (South Tripura; 16,851)

4,396
4,687
4,826
3,647
1,586
2,430
3,772
2,982

0.006
0.005
0.004
0.010
0.026
0.017
0.009
0.013

1.41
1.11
0.95
2.13
5.67
3.73
2.00
2.89

0.00
0.00
0.00
0.00
0.01
0.01
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Tripura

259

City by District - Tripura: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Udaipur (South Tripura; 23,365)


Sabroom (South Tripura; 6,194)
Agartala (West Tripura; 203,374)
Teliamura (West Tripura; 21,061)
Badharghat (West Tripura; 51,196)
Gakulnagar (West Tripura; 9,708)
Gandhigram (West Tripura; 11,457)
Jogendranagar (West Tripura; 37,429)
Sonamura (West Tripura; 10,739)
Khowai (West Tripura; 18,928)
Kunjaban (West Tripura; 7,897)
Narsingarh (West Tripura; 7,325)
Pratapgarh (West Tripura; 27,811)
Ranirbazar (West Tripura; 11,819)
Indranagar (West Tripura; 18,991)
Total

2,258
4,723
219
2,502
1,044
4,152
3,817
1,393
3,967
2,716
4,467
4,560
1,872
3,747
2,708

0.018
0.005
0.157
0.016
0.040
0.008
0.009
0.029
0.008
0.015
0.006
0.006
0.021
0.009
0.015
0.451

4.01
1.06
34.86
3.61
8.78
1.66
1.96
6.42
1.84
3.24
1.35
1.26
4.77
2.03
3.26
100.00

0.01
0.00
0.06
0.01
0.02
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.01
0.00
0.01
0.18

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

260

35 UTTAR PRADESH
35.1
Year

LATENT DEMAND BY YEAR - UTTAR PRADESH


The Latent Demand for Stick and Solid Deodorants in Uttar Pradesh: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

23.238
24.228
25.260
26.336
27.453
28.580
29.748
30.964
32.230
33.547
34.918

11.99
11.91
11.84
11.75
11.67
11.59
11.52
11.43
11.35
11.27
11.18

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Uttar Pradesh - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Uttar Pradesh: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

35.2

261

CITIES SORTED BY RANK - UTTAR PRADESH

Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kanpur (2,885,313)
Lucknow (2,515,213)
Agra (1,435,717)
Varanasi (1,254,277)
Meerut (1,224,059)
Allahabad (1,128,422)
Ghaziabad (1,103,607)
Bareilly (797,450)
Aligarh (760,865)
Moradabad (730,678)
Gorakhpur (711,683)
Saharanpur (516,098)
Jhansi (436,702)
Muzaffarnagar (360,590)
Mathura (340,506)
Shahjahanpur (339,487)
Noida (334,901)
Rampur (320,819)
Firozabad (317,687)
Farrukhabad-cum-Fatehgarh (259,659)
Hapur (241,554)
Etawah (240,954)
Maunath Bhanjan (239,371)
Mirzapur-cum-Vindhyachal (233,894)
Sambhal (208,445)
Bulandshahr (200,840)
Rae Bareli (192,896)
Bahraich (191,861)
Amroha (187,888)
Jaunpur (182,312)
Sitapur (173,003)
Fatehpur (172,924)
Budaun (168,800)
Faizabad (165,138)
Unnao (165,130)
Orai (158,893)
Banda (153,627)
Pilibhit (141,389)
Hathras (140,433)
Gonda (139,203)

9
12
20
24
25
32
33
54
57
59
60
81
99
115
123
125
127
136
139
169
183
185
187
196
220
228
236
240
248
258
277
278
285
295
296
306
317
350
351
352

2.170
1.891
1.080
0.943
0.920
0.849
0.830
0.600
0.572
0.549
0.535
0.388
0.328
0.271
0.256
0.255
0.252
0.241
0.239
0.195
0.182
0.181
0.180
0.176
0.157
0.151
0.145
0.144
0.141
0.137
0.130
0.130
0.127
0.124
0.124
0.119
0.116
0.106
0.106
0.105

7.59
6.62
3.78
3.30
3.22
2.97
2.90
2.10
2.00
1.92
1.87
1.36
1.15
0.95
0.90
0.89
0.88
0.84
0.84
0.68
0.64
0.63
0.63
0.62
0.55
0.53
0.51
0.50
0.49
0.48
0.46
0.45
0.44
0.43
0.43
0.42
0.40
0.37
0.37
0.37

0.88
0.77
0.44
0.38
0.37
0.34
0.34
0.24
0.23
0.22
0.22
0.16
0.13
0.11
0.10
0.10
0.10
0.10
0.10
0.08
0.07
0.07
0.07
0.07
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

262
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Loni (137,488)
Lakhimpur (137,382)
Modinagar (128,667)
Hardoi (128,162)
Lalitpur (127,405)
Etah (122,036)
Basti (121,907)
Azamgarh (119,580)
Deoria (118,759)
Chandausi (118,229)
Ballia (116,484)
Sultanpur (114,045)
Khurja (112,128)
Ghazipur (108,527)
Behta Hajipur (107,583)
Kasganj (105,385)
Shamli (102,395)
Mainpuri (102,023)
Mughalsarai (100,714)
Shikohabad (100,359)
Baraut (97,792)
Tanda (94,667)
Deoband (93,102)
Bijnor (90,438)
Najibabad (90,118)
Mahoba (89,798)
Nawabganj (85,560)
Bhadohi (84,822)
Muradnagar (84,412)
Kairana (83,234)
Balrampur (82,293)
Bela Pratapgarh (81,854)
Kannauj (81,507)
Nagina (81,256)
Gangaghat (80,694)
Sikandrabad (79,652)
Mawana (78,851)
Chandpur (77,894)
Shahabad (77,098)
Pilkhuwa (76,563)
Auraiya (73,608)

358
359
389
393
396
410
411
419
423
425
434
443
455
470
477
487
501
504
511
515
533
557
566
582
583
585
621
626
634
645
655
664
666
668
674
684
689
695
702
707
734

0.103
0.103
0.097
0.096
0.096
0.092
0.092
0.090
0.089
0.089
0.088
0.086
0.084
0.082
0.081
0.079
0.077
0.077
0.076
0.075
0.074
0.071
0.070
0.068
0.068
0.068
0.064
0.064
0.063
0.063
0.062
0.062
0.061
0.061
0.061
0.060
0.059
0.059
0.058
0.058
0.055

0.36
0.36
0.34
0.34
0.34
0.32
0.32
0.31
0.31
0.31
0.31
0.30
0.30
0.29
0.28
0.28
0.27
0.27
0.26
0.26
0.26
0.25
0.24
0.24
0.24
0.24
0.23
0.22
0.22
0.22
0.22
0.22
0.21
0.21
0.21
0.21
0.21
0.20
0.20
0.20
0.19

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

263
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Faridpur (69,538)
Bisalpur (69,143)
Baheri (66,747)
Khatauli (66,656)
Sahaswan (66,311)
Dadri (65,471)
Vrindavan (64,515)
Rath (63,740)
Kiratpur (63,024)
Gangoh (61,471)
Gola Gokarannath (61,340)
Renukoot (60,989)
Hasanpur (60,780)
Tilhar (60,289)
Sherkot (60,244)
Obra (59,706)
Jahangirabad (58,534)
Mubarakpur (58,204)
Ujhani (58,163)
Mauranipur (57,983)
Konch (57,807)
Chhibramau (57,292)
Laharpur (57,065)
Jalaun (57,011)
Ayodhya (56,510)
Chitrakoot Dham (55,667)
Sandila (55,642)
Sardhana (54,661)
Biswan (54,405)
Dhampur (53,390)
Kosi Kalan (52,056)
Aonla (51,576)
Padrauna (50,544)
Nehtaur (50,480)
Seohara (50,120)
Atrauli (49,960)
Gulaothi (48,852)
Kalpi (48,836)
Nanpara (48,737)
Atarra (48,353)
Mahmudabad (47,757)

764
770
801
803
808
816
830
840
846
870
873
882
888
898
900
907
924
929
930
933
940
947
952
953
962
977
979
1,002
1,009
1,030
1,060
1,073
1,094
1,096
1,104
1,106
1,124
1,125
1,128
1,142
1,156

0.052
0.052
0.050
0.050
0.050
0.049
0.049
0.048
0.047
0.046
0.046
0.046
0.046
0.045
0.045
0.045
0.044
0.044
0.044
0.044
0.043
0.043
0.043
0.043
0.042
0.042
0.042
0.041
0.041
0.040
0.039
0.039
0.038
0.038
0.038
0.038
0.037
0.037
0.037
0.036
0.036

0.18
0.18
0.18
0.18
0.17
0.17
0.17
0.17
0.17
0.16
0.16
0.16
0.16
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.15
0.14
0.14
0.14
0.14
0.14
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13
0.13

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

264
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Ganj Dundawara (46,998)


Khekada (46,012)
Tundla (45,962)
Kandhla (45,788)
Ramnagar (45,512)
Gajraula (45,381)
Khalilabad (45,367)
Siana (44,477)
Bharthana (44,190)
Sikandra Rao (43,853)
Mohammadi (43,787)
Khairabad (43,715)
Puranpur (42,381)
Rudauli (41,937)
Baghpat (41,437)
Ghosi (40,831)
Gursahaiganj (40,739)
Bilaspur (40,712)
Jalesar (40,636)
Bansi (40,597)
Ghatampur (40,447)
Sukhmalpur Nizamabad (40,254)
Gaura Barhaj (40,200)
Thakurdwara (40,200)
Palia Kalan (39,882)
Dibai (39,714)
Maudaha (39,217)
Bindki (38,967)
Dharoti Khurd (38,759)
Chunar (38,650)
Akbarpur (38,616)
Noorpur (38,264)
Garhmukteshwar (38,095)
Shikarpur (37,751)
Budhana (37,545)
Kakrala (36,896)
Robertsganj (36,701)
Hamirpur (36,503)
Babina (36,403)
Mallawan (36,210)
Sadabad (36,164)

1,168
1,190
1,193
1,197
1,205
1,206
1,207
1,231
1,236
1,244
1,246
1,247
1,280
1,289
1,302
1,316
1,318
1,319
1,323
1,327
1,333
1,338
1,341
1,342
1,348
1,352
1,368
1,381
1,382
1,385
1,386
1,406
1,410
1,425
1,435
1,460
1,467
1,480
1,484
1,490
1,495

0.035
0.035
0.035
0.034
0.034
0.034
0.034
0.033
0.033
0.033
0.033
0.033
0.032
0.032
0.031
0.031
0.031
0.031
0.031
0.031
0.030
0.030
0.030
0.030
0.030
0.030
0.029
0.029
0.029
0.029
0.029
0.029
0.029
0.028
0.028
0.028
0.028
0.027
0.027
0.027
0.027

0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.12
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.11
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

265
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Bangarmau (36,037)
Thana Bhawan (35,532)
Kaimganj (35,469)
Jalalabad (35,451)
Kopaganj (35,128)
Bilari (34,465)
Mohammadabad (34,451)
Zaidpur (34,258)
Bahjoi (34,176)
Northern Rly. Colony (33,852)
Jalalpur (33,767)
Rasra (33,345)
Nautanwa (33,340)
Zamania (32,914)
Fatehpur Sikri (32,765)
Bisauli (32,384)
Rudrapur (32,275)
Mughalsarai Rly. Settlement (31,746)
Bachhraon (31,659)
Khair (31,519)
Pihani (31,375)
Utraula (31,325)
Shamsabad (31,062)
Naugawan Sadat (30,851)
Jewar (30,709)
Bhogaon (30,537)
Soron (30,449)
Sirsaganj (30,223)
Katra (30,049)
Mahrajganj (29,936)
Suar (29,788)
Miranpur (29,741)
Islamnagar (29,689)
Milak (29,124)
Lar (29,048)
Jaswantnagar (28,881)
Samdhan (28,840)
Bilgram (28,820)
Sahjanwa (28,591)
Kheri (28,506)
Afzalgarh (28,435)

1,500
1,522
1,525
1,528
1,541
1,570
1,571
1,576
1,577
1,590
1,597
1,614
1,615
1,640
1,650
1,668
1,671
1,698
1,705
1,711
1,719
1,722
1,737
1,747
1,754
1,764
1,769
1,778
1,789
1,796
1,803
1,805
1,807
1,832
1,841
1,851
1,858
1,860
1,871
1,878
1,883

0.027
0.027
0.027
0.027
0.026
0.026
0.026
0.026
0.026
0.025
0.025
0.025
0.025
0.025
0.025
0.024
0.024
0.024
0.024
0.024
0.024
0.024
0.023
0.023
0.023
0.023
0.023
0.023
0.023
0.023
0.022
0.022
0.022
0.022
0.022
0.022
0.022
0.022
0.021
0.021
0.021

0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.07

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

266
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Rampur Maniharan (28,272)


Bidhuna (28,241)
Mehdawal (28,126)
Sumerpur (28,095)
Shahganj (28,025)
Babarpur Ajitmal (27,974)
Kundarki (27,963)
Karhal (27,950)
Dhanaura (27,877)
Dasna (27,835)
Bhojpur Dharampur (27,798)
Jais (27,764)
Aliganj (27,654)
Colonelganj (27,533)
Kora Jahanabad (27,404)
Kemri (27,181)
Charkhari (27,146)
Anupshahr (26,978)
Kanth (26,872)
Bilsi (26,851)
Purquazi (26,807)
Khamaria (26,802)
Kithaur (26,789)
Dhanauli (26,749)
Powayan (26,683)
Sandi (26,473)
Ahraura (26,370)
Gursarai (26,198)
Machhlishahr (26,143)
Lal Gopalganj Nindaura (25,911)
Sahaspur (25,757)
Safipur (25,527)
Anpara (25,507)
Kunda (25,446)
Reoti (25,186)
Barua Sagar (25,154)
Tetri Bazar (24,972)
Amilo (24,940)
Sikanderpur (24,829)
Dataganj (24,695)
Saidpur (24,566)

1,899
1,901
1,909
1,910
1,916
1,918
1,921
1,924
1,928
1,930
1,933
1,936
1,946
1,952
1,960
1,977
1,980
1,992
1,999
2,002
2,007
2,008
2,009
2,015
2,021
2,040
2,046
2,054
2,060
2,074
2,085
2,110
2,111
2,116
2,145
2,150
2,173
2,175
2,190
2,203
2,215

0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.021
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.020
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.018

0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.06
0.06

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

267
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Muhammadabad (24,368)
Sirsi (24,322)
Kabrai (24,220)
Hastinapur (24,212)
Tulsipur (24,196)
Parasi (24,160)
Purwa (24,151)
Lalganj (24,083)
Phulpur (24,004)
Bewar (23,995)
Warhapur (23,773)
Chharra Rafatpur (23,731)
Fatehganj Pashchimi (23,714)
Armapur Estate (23,698)
Allapur (23,616)
Kuraoli (23,564)
Shishgarh (23,555)
Nakur (23,512)
Dibiyapur (23,476)
Dhaura Tanda (23,352)
Sahawar (23,310)
Jhinjhak (23,252)
Bhinga (23,245)
Naraura (23,218)
Bansdih (23,054)
Tirwaganj (23,050)
Samthar (23,048)
Chitbara Gaon (23,030)
Mariahu (22,951)
Aurangabad (22,872)
Chandauli (22,870)
Bhargain (22,763)
Achhnera (22,760)
Pukhrayan (22,685)
Chhata (22,603)
Nyoria Husainpur (22,541)
Sewarhi (22,519)
Lohta (22,442)
Tambaur-cum-Ahmadabad (22,428)
Charthaval (22,333)
Mandawar (22,294)

2,229
2,231
2,236
2,237
2,238
2,241
2,244
2,250
2,260
2,262
2,283
2,288
2,289
2,292
2,300
2,306
2,308
2,310
2,314
2,321
2,330
2,333
2,336
2,340
2,355
2,357
2,359
2,360
2,364
2,374
2,375
2,388
2,390
2,397
2,404
2,410
2,411
2,424
2,427
2,437
2,439

0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.018
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017

0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

268
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Sidhauli (22,261)
Etmadpur (22,120)
Fatehabad (22,012)
Thiriya Nizamat Khan (21,936)
Barhalganj (21,845)
Gunnaur (21,770)
Banat (21,741)
Sirauli (21,674)
Sahatwar (21,618)
Kiraoli (21,560)
Siswa Bazar (21,518)
Dhaurehra (21,516)
Maniyar (21,365)
Maruadih Rly. Settlement (21,346)
Ujhari (21,325)
Jhalu (21,309)
Govardhan (21,094)
Sewalkhas (21,005)
Maholi (20,973)
Sahanpur (20,908)
Bilhaur (20,574)
Lawar NP (20,568)
Ranipur (20,544)
Raya (20,499)
Kushinagar (20,490)
Hargaon (20,479)
Mau Aima (20,467)
Gopiganj (20,440)
Haldaur (20,390)
Kheragarh (20,350)
Chhaprauli (20,277)
Jansath (20,262)
Marehra (20,251)
Mogra Badshahpur (20,222)
Jhinjhana (20,117)
Richha (19,920)
Deoranian (19,899)
Wazirganj (19,886)
Jalali (19,885)
Kul Pahar (19,869)
Parikshitgarh (19,826)

2,442
2,450
2,460
2,473
2,478
2,487
2,488
2,495
2,503
2,506
2,509
2,510
2,517
2,519
2,521
2,524
2,544
2,553
2,557
2,560
2,599
2,602
2,603
2,608
2,609
2,611
2,613
2,619
2,623
2,628
2,635
2,637
2,638
2,642
2,649
2,673
2,674
2,676
2,677
2,678
2,682

0.017
0.017
0.017
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.016
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015

0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

269
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Majhauli Raj (19,599)


Phalauda (19,599)
Shahpur (19,583)
Belthara Road (19,582)
Singahi Bhiraura (19,514)
Pahasu (19,503)
Jatari (19,414)
Pinahat (19,403)
Suriyawan (19,387)
Banki (19,368)
Nanauta (19,362)
Salempur (19,264)
Sarsawan (19,161)
Majhara Pipar Ehatmali (19,152)
Kakori (19,065)
Narauli (19,009)
Handia (18,701)
Jhusi Kohna (18,584)
Begumabad Budhana (18,514)
Kheta Sarai (18,491)
Bahadurganj (18,433)
Purdilnagar (18,390)
Chilkana Sultanpur (18,357)
Bhokarhedi (18,201)
Maghar (18,042)
Malihabad (18,011)
Ghosia Bazar (17,979)
Jarwal (17,978)
Sarai Aquil (17,911)
Saiyad Raja (17,884)
Dariyabad (17,845)
Pali (17,693)
Sarai Mir (17,692)
Nichlaul (17,663)
Jhansi Rly. Settlement (17,662)
Phaphund (17,481)
Umri Kalan (17,423)
Bharatganj (17,379)
Maswasi (17,328)
Sisauli (17,287)
Misrikh-cum-Neemsar (17,278)

2,697
2,698
2,701
2,702
2,710
2,712
2,722
2,725
2,728
2,733
2,735
2,747
2,759
2,760
2,765
2,774
2,811
2,827
2,833
2,836
2,844
2,848
2,854
2,876
2,895
2,899
2,901
2,902
2,908
2,911
2,914
2,926
2,927
2,931
2,933
2,953
2,963
2,972
2,979
2,987
2,989

0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.014
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013

0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

270
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Manikpur Sarhat (16,995)


Pipraich (16,897)
Bharwari (16,837)
Kachhwa (16,764)
Bad (16,739)
Fatehgarh (16,730)
Kamalganj (16,704)
Bah (16,628)
Un (16,577)
Baberu (16,521)
Babrala (16,462)
Ajhuwa (16,432)
Bhatni Bazar (16,387)
Rura (16,387)
Khadda (16,331)
Pachperwa (16,328)
Khutar (16,202)
Rustamnagar Sahaspur (16,178)
Manjhanpur (16,124)
Maurawan (16,085)
Chirgaon (16,072)
Bansgaon (16,051)
Rithora (16,003)
Haidergarh (16,002)
Shahi (15,836)
Qasimpur Power House Colony (15,672)
Khanpur (15,658)
Chakia (15,573)
Jhusi (15,534)
Mohan (15,443)
Kota (15,433)
Kachhauna Patseni (15,387)
Bilsanda (15,353)
Kharela (15,344)
Manikpur (15,332)
Tikri (15,302)
Ashrafpur Kichhauchha (15,292)
Sainthal (15,258)
Joya (15,201)
Mirganj (15,196)
Ramkola (15,193)

3,022
3,029
3,033
3,042
3,044
3,046
3,051
3,062
3,070
3,076
3,083
3,089
3,095
3,096
3,102
3,103
3,114
3,119
3,127
3,132
3,135
3,137
3,145
3,146
3,160
3,185
3,186
3,197
3,202
3,211
3,213
3,219
3,226
3,229
3,231
3,236
3,239
3,246
3,250
3,251
3,252

0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

271
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Mehnagar (15,177)
Mailani (15,162)
Doghat (15,111)
Pipri (15,056)
Salon (15,002)
Naraini (14,954)
Shankargarh (14,945)
Ambehta (14,931)
Bakewar (14,874)
Ailum (14,872)
Moth (14,846)
Rabupura (14,841)
Sidhpura (14,809)
Bisharatganj (14,790)
Ikauna (14,753)
Sasni (14,748)
Dewa (14,607)
Bugrasi (14,601)
Amethi (14,594)
Karari (14,533)
Rajapur (14,503)
Talbehat (14,430)
Kadaura (14,423)
Shergarh (14,416)
Gosainganj (14,382)
Karnawal (14,378)
Gopamau (14,362)
Bhatpar Rani (14,237)
Kerakat (14,212)
Kharkhoda (14,169)
Jahanabad (14,152)
Kotwa (14,142)
Agarwal Mandi (14,127)
Bikapur (14,078)
Khailar (14,065)
Pratapgarh City (14,060)
Patiyali (13,963)
Sirathu (13,911)
Usehat (13,882)
Koraon (13,830)
Chopan (13,823)

3,256
3,260
3,266
3,271
3,281
3,293
3,294
3,296
3,301
3,302
3,307
3,308
3,316
3,318
3,324
3,326
3,345
3,347
3,349
3,359
3,361
3,366
3,367
3,370
3,373
3,374
3,377
3,398
3,401
3,406
3,409
3,412
3,414
3,423
3,427
3,429
3,447
3,453
3,458
3,466
3,467

0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.010
0.010
0.010
0.010
0.010

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

272
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Bilram (13,809)
Ghiraur (13,797)
Garhi Pukhta (13,792)
Nizamabad (13,783)
Gyanpur (13,738)
Khaga (13,697)
Adari (13,681)
Mendu (13,675)
Tundla Rly. Colony (13,654)
Dankaur (13,653)
Allahganj (13,624)
Kurthi Jafarpur (13,609)
Bilariaganj (13,550)
Nai Bazar (13,545)
Bachhrawan (13,536)
Dostpur (13,534)
Iglas (13,515)
Khudaganj (13,496)
Barhani Bazar (13,473)
Katghar Lalganj (13,457)
Barwar (13,446)
Phulwaria (13,368)
Dudhi (13,225)
Harduaganj (13,177)
Mursan (13,161)
Ledwa Mahua (13,131)
Sirsa (13,103)
Kaptanganj (13,096)
Kurara (13,086)
Shivdaspur (13,027)
Dildarnagar Fatehpur Bazar (13,000)
Pipiganj (12,974)
Bhadarsa (12,955)
Iltifatganj Bazar (12,921)
Rampur Bhawanipur (12,880)
Atraulia (12,878)
Faridnagar (12,843)
Hata (12,829)
Mundera Bazar (12,792)
Paintepur (12,742)
Risia Bazar (12,680)

3,468
3,469
3,471
3,472
3,482
3,490
3,494
3,495
3,498
3,499
3,504
3,508
3,520
3,522
3,525
3,526
3,530
3,536
3,538
3,541
3,542
3,554
3,573
3,580
3,582
3,587
3,591
3,594
3,596
3,608
3,613
3,617
3,619
3,625
3,631
3,633
3,641
3,644
3,648
3,653
3,665

0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

273
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Mukrampur Khema (12,679)


Azmatgarh (12,649)
Jangipur (12,648)
Oel Dhakwa (12,622)
Saurikh (12,407)
Chhatari (12,404)
Sikandra (12,402)
Salarpur Khadar (12,274)
Awagarh (12,268)
Ordnance Factory Muradnagar (12,254)
Siddhaur (12,244)
Khatauli Rural (12,235)
Raja Ka Rampur (12,215)
Usawan (12,203)
Daurala (12,174)
Rampura (12,094)
Gola Bazar (12,093)
Atasu (12,081)
Kauriaganj (12,057)
Bisanda Buzurg (12,042)
Bahsuma (12,034)
Baragaon (11,984)
Titron (11,963)
Rly. Settlement Roza (11,963)
Bisokhar (11,937)
Lakhna (11,910)
Talgram (11,805)
Sadat (11,784)
Ghughuli (11,750)
Chhutmalpur (11,737)
Jiyanpur (11,734)
Jamshila (11,702)
Dohrighat (11,674)
Anandnagar (11,601)
Shivrajpur (11,594)
Jaithara (11,583)
Satrikh (11,542)
Aminagar Sarai (11,525)
Tondi Fatehpur (11,508)
Madhogarh (11,476)
Faizganj (11,436)
Azizpur (11,404)

3,666
3,672
3,673
3,676
3,704
3,705
3,706
3,722
3,723
3,726
3,728
3,730
3,735
3,738
3,742
3,754
3,756
3,759
3,761
3,764
3,767
3,775
3,776
3,777
3,781
3,789
3,811
3,814
3,828
3,833
3,835
3,842
3,845
3,857
3,859
3,861
3,871
3,875
3,878
3,887
3,896
3,900

0.010
0.010
0.010
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

274
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kalinagar (11,377)
Nandgaon (11,345)
Ekdil (11,332)
Niwari (11,302)
Chaumuhan (11,259)
Barkhera (11,259)
Madhoganj (11,236)
Khariya (11,208)
Patala (11,087)
Kailashpur (11,080)
Baldeo (11,047)
Pilkhana (11,044)
Kakgaina (11,043)
Jagner (11,034)
Nainana Jat (10,996)
Bithoor (10,993)
Parsadepur (10,955)
Rampur Karkhana (10,937)
Air Force Area (10,931)
Indian Telephone Industry (10,879)
Tindwari (10,875)
Jahangirpur (10,850)
Beniganj (10,830)
Ganj Muradabad (10,685)
Bhawan Bahadur Nagar (10,628)
Bahuwa (10,611)
Unchahar (10,603)
Jasrana (10,573)
Hariharpur (10,548)
Bijpur (10,520)
Nagram (10,504)
Barsana (10,500)
Amanpur (10,389)
Kusmara (10,359)
Dalmau (10,219)
Kishni (10,156)
Khargupur (10,147)
Amraudha (10,130)
Mankapur (10,101)
Aurangabad Bangar (10,049)
Umri (10,046)

3,907
3,913
3,917
3,921
3,926
3,927
3,929
3,933
3,950
3,954
3,961
3,962
3,964
3,970
3,975
3,976
3,987
3,990
3,992
4,001
4,002
4,009
4,013
4,037
4,043
4,046
4,049
4,054
4,060
4,062
4,067
4,068
4,079
4,084
4,108
4,120
4,121
4,123
4,133
4,136
4,137

0.009
0.009
0.009
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

275
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Sakhanu (10,038)
Jafarabad (10,029)
Patti (10,025)
Garautha (9,958)
Churk Ghurma (9,896)
Mahroni (9,853)
Mahaban (9,809)
Chakeri (9,777)
Erich (9,712)
Saunkh (9,672)
Kampil (9,657)
Achhalda (9,527)
Choubepur Kalan (9,517)
Shohratgarh (9,499)
Harraiya (9,495)
Mataundh (9,433)
Tikait Nagar (9,396)
Farah (9,343)
Kotra (9,205)
Sahpau NP (9,076)
Pipalsana Chaudhari (9,075)
Sarila (8,954)
Kachhla (8,930)
Shivli (8,922)
Katra Medniganj (8,905)
Kandwa (8,845)
Gawan (8,834)
Dulhipur (8,824)
Antu (8,820)
Chail (8,804)
Gausganj (8,783)
Fatehganj Purvi (8,781)
Nidhauli Kalan (8,546)
Musafirkhana (8,401)
Koeripur (8,282)
Rasulabad (8,244)
Nadigaon (8,176)
Rudayan (8,124)
Nyotini (8,113)
Kakod (8,112)
Gohand (8,055)

4,139
4,141
4,142
4,154
4,164
4,171
4,172
4,180
4,191
4,199
4,203
4,227
4,230
4,236
4,237
4,242
4,245
4,249
4,277
4,299
4,301
4,320
4,324
4,326
4,331
4,340
4,342
4,347
4,348
4,350
4,354
4,355
4,385
4,410
4,429
4,437
4,453
4,465
4,468
4,469
4,477

0.008
0.008
0.008
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

276
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Bajna (8,012)
Mahona (7,939)
Hyderabad (7,905)
Sakit (7,901)
Parichha (7,804)
Kadipur (7,743)
Kunwargaon (7,696)
Ibrahimpur (7,581)
Gularia Bhindara (7,417)
Ghorawal (7,382)
Kathera (7,280)
Gangapur (7,279)
Rashidpur Garhi (7,250)
Ugu (7,246)
Bighapur (7,164)
Itaunja (7,121)
Mundia (7,113)
Gauri Bazar (7,092)
Dhanauha (7,080)
Oran (7,052)
Bhagwant Nagar (7,026)
Korwa (6,888)
Kursath (6,871)
Tatarpur Lallu (6,799)
Kishunpur (6,772)
Babugarh (6,766)
Vijaigarh (6,747)
Radhakund (6,710)
Fariha (6,619)
Bharuhana (6,534)
Auras (6,441)
Hasayan (6,363)
Aminagar Urf Bhurbaral (6,261)
Beswan (6,220)
Fatehpur Chaurasi (6,181)
Bhulepur (6,168)
Mohanpur (6,038)
Tundla Kham (5,875)
Jyoti Khuria (5,635)
Mohiuddinpur (5,574)
Gulariya (5,567)
Amila (5,428)

4,484
4,497
4,500
4,502
4,516
4,526
4,540
4,555
4,574
4,578
4,595
4,596
4,602
4,605
4,615
4,623
4,629
4,631
4,633
4,640
4,641
4,653
4,655
4,664
4,669
4,670
4,673
4,679
4,698
4,704
4,716
4,724
4,738
4,749
4,756
4,757
4,770
4,797
4,831
4,837
4,839
4,854

0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.004
0.004
0.004
0.004
0.004

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

City (population)

277
Uttar Pradesh - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Hafizpur (5,150)
Chak Imam Ali (4,699)
Gokul (4,605)
Bakiabad (4,534)
Katariya (4,430)
Som (4,072)
Dayalbagh (3,788)
Swamibagh (2,175)
Total

4,878
4,910
4,916
4,922
4,929
4,952
4,967
5,011

0.004
0.004
0.003
0.003
0.003
0.003
0.003
0.002
28.580

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
11.59

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

35.3

CITIES SORTED BY DISTRICT - UTTAR PRADESH

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Swamibagh (Agra; 2,175)


Pinahat (Agra; 19,403)
Shamsabad (Agra; 31,062)
Jagner (Agra; 11,034)
Azizpur (Agra; 11,404)
Fatehpur Sikri (Agra; 32,765)
Bah (Agra; 16,628)
Etmadpur (Agra; 22,120)
Kheragarh (Agra; 20,350)
Kiraoli (Agra; 21,560)
Dhanauli (Agra; 26,749)
Nainana Jat (Agra; 10,996)
Achhnera (Agra; 22,760)
Fatehabad (Agra; 22,012)
Dayalbagh (Agra; 3,788)
Agra (Agra; 64,036)
Iglas (Aligarh; 13,515)
Vijaigarh (Aligarh; 6,747)
Kauriaganj (Aligarh; 12,057)
Harduaganj (Aligarh; 13,177)
Chharra Rafatpur (Aligarh; 23,731)
Beswan (Aligarh; 6,220)
Pilkhana (Aligarh; 11,044)
Khair (Aligarh; 31,519)
Jatari (Aligarh; 19,414)
Atrauli (Aligarh; 49,960)
Jalali (Aligarh; 19,885)

5,011
2,725
1,737
3,970
3,900
1,650
3,062
2,450
2,628
2,506
2,015
3,975
2,390
2,460
4,967
20
3,530
4,673
3,761
3,580
2,288
4,749
3,962
1,711
2,722
1,106
2,677

0.002
0.015
0.023
0.008
0.009
0.025
0.013
0.017
0.015
0.016
0.020
0.008
0.017
0.017
0.003
1.080
0.010
0.005
0.009
0.010
0.018
0.005
0.008
0.024
0.015
0.038
0.015

0.01
0.05
0.08
0.03
0.03
0.09
0.04
0.06
0.05
0.06
0.07
0.03
0.06
0.06
0.01
3.78
0.04
0.02
0.03
0.03
0.06
0.02
0.03
0.08
0.05
0.13
0.05

0.00
0.01
0.01
0.00
0.00
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.01
0.00
0.44
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.01
0.02
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

278

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Qasimpur Power House Colony (Aligarh; 15,672)


Aligarh (Aligarh; 760,865)
Shankargarh (Allahabad; 14,945)
Handia (Allahabad; 18,701)
Lal Gopalganj Nindaura (Allahabad; 25,911)
Sirsa (Allahabad; 13,103)
Koraon (Allahabad; 13,830)
Jhusi Kohna (Allahabad; 18,584)
Jhusi (Allahabad; 15,534)
Allahabad (Allahabad; 28,544)
Bharatganj (Allahabad; 17,379)
Mau Aima (Allahabad; 20,467)
Chak Imam Ali (Allahabad; 4,699)
Jalalpur (Ambedaker Nagar; 33,767)
Iltifatganj Bazar (Ambedaker Nagar; 12,921)
Bhulepur (Ambedaker Nagar; 6,168)
Akbarpur (Ambedaker Nagar; 38,616)
Katariya (Ambedaker Nagar; 4,430)
Ashrafpur Kichhauchha (Ambedaker Nagar; 15,292)
Tanda (Ambedaker Nagar; 94,667)
Atasu (Auraiya; 12,081)
Achhalda (Auraiya; 9,527)
Auraiya (Auraiya; 73,608)
Dibiyapur (Auraiya; 23,476)
Babarpur Ajitmal (Auraiya; 27,974)
Phaphund (Auraiya; 17,481)
Bidhuna (Auraiya; 28,241)
Katghar Lalganj (Azamgarh; 13,457)
Bilariaganj (Azamgarh; 13,550)
Atraulia (Azamgarh; 12,878)
Mehnagar (Azamgarh; 15,177)
Sarai Mir (Azamgarh; 17,692)
Azamgarh (Azamgarh; 119,580)
Jiyanpur (Azamgarh; 11,734)
Mahrajganj (Azamgarh; 7,818)
Phulpur (Azamgarh; 9,469)
Amilo (Azamgarh; 24,940)
Hafizpur (Azamgarh; 5,150)
Mubarakpur (Azamgarh; 58,204)
Azmatgarh (Azamgarh; 12,649)
Nizamabad (Azamgarh; 13,783)

3,185
57
3,294
2,811
2,074
3,591
3,466
2,827
3,202
32
2,972
2,613
4,910
1,597
3,625
4,757
1,386
4,929
3,239
557
3,759
4,227
734
2,314
1,918
2,953
1,901
3,541
3,520
3,633
3,256
2,927
419
3,835
1,796
2,260
2,175
4,878
929
3,672
3,472

0.012
0.572
0.011
0.014
0.019
0.010
0.010
0.014
0.012
0.849
0.013
0.015
0.004
0.025
0.010
0.005
0.029
0.003
0.011
0.071
0.009
0.007
0.055
0.018
0.021
0.013
0.021
0.010
0.010
0.010
0.011
0.013
0.090
0.009
0.023
0.018
0.019
0.004
0.044
0.010
0.010

0.04
2.00
0.04
0.05
0.07
0.03
0.04
0.05
0.04
2.97
0.05
0.05
0.01
0.09
0.03
0.02
0.10
0.01
0.04
0.25
0.03
0.03
0.19
0.06
0.07
0.05
0.07
0.04
0.04
0.03
0.04
0.05
0.31
0.03
0.08
0.06
0.07
0.01
0.15
0.03
0.04

0.00
0.23
0.00
0.01
0.01
0.00
0.00
0.01
0.00
0.34
0.01
0.01
0.00
0.01
0.00
0.00
0.01
0.00
0.00
0.03
0.00
0.00
0.02
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.01
0.04
0.00
0.01
0.01
0.01
0.00
0.02
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

279

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Ibrahimpur (Azamgarh; 7,581)


Chhaprauli (Baghpat; 20,277)
Aminagar Sarai (Baghpat; 11,525)
Doghat (Baghpat; 15,111)
Baraut (Baghpat; 97,792)
Khekada (Baghpat; 46,012)
Agarwal Mandi (Baghpat; 14,127)
Tikri (Baghpat; 15,302)
Baghpat (Baghpat; 41,437)
Bahraich (Bahraich; 191,861)
Risia Bazar (Bahraich; 12,680)
Jarwal (Bahraich; 17,978)
Nanpara (Bahraich; 48,737)
Chitbara Gaon (Ballia; 23,030)
Maniyar (Ballia; 21,365)
Bansdih (Ballia; 23,054)
Ballia (Ballia; 116,484)
Reoti (Ballia; 25,186)
Belthara Road (Ballia; 19,582)
Sahatwar (Ballia; 21,618)
Rasra (Ballia; 33,345)
Pachperwa (Balrampur; 16,328)
Utraula (Balrampur; 31,325)
Balrampur (Balrampur; 82,293)
Tulsipur (Balrampur; 24,196)
Atarra (Banda; 48,353)
Bisanda Buzurg (Banda; 12,042)
Mataundh (Banda; 9,433)
Naraini (Banda; 14,954)
Oran (Banda; 7,052)
Banda (Banda; 153,627)
Baberu (Banda; 16,521)
Tindwari (Banda; 10,875)
Haidergarh (Barabanki; 16,002)
Dariyabad (Barabanki; 17,845)
Dewa (Barabanki; 14,607)
Banki (Barabanki; 19,368)
Rampur Bhawanipur (Barabanki; 12,880)
Zaidpur (Barabanki; 34,258)
Satrikh (Barabanki; 11,542)
Tikait Nagar (Barabanki; 9,396)

4,555
2,635
3,875
3,266
533
1,190
3,414
3,236
1,302
240
3,665
2,902
1,128
2,360
2,517
2,355
434
2,145
2,702
2,503
1,614
3,103
1,722
655
2,238
1,142
3,764
4,242
3,293
4,640
317
3,076
4,002
3,146
2,914
3,345
2,733
3,631
1,576
3,871
4,245

0.006
0.015
0.009
0.011
0.074
0.035
0.011
0.012
0.031
0.144
0.010
0.014
0.037
0.017
0.016
0.017
0.088
0.019
0.015
0.016
0.025
0.012
0.024
0.062
0.018
0.036
0.009
0.007
0.011
0.005
0.116
0.012
0.008
0.012
0.013
0.011
0.015
0.010
0.026
0.009
0.007

0.02
0.05
0.03
0.04
0.26
0.12
0.04
0.04
0.11
0.50
0.03
0.05
0.13
0.06
0.06
0.06
0.31
0.07
0.05
0.06
0.09
0.04
0.08
0.22
0.06
0.13
0.03
0.02
0.04
0.02
0.40
0.04
0.03
0.04
0.05
0.04
0.05
0.03
0.09
0.03
0.02

0.00
0.01
0.00
0.00
0.03
0.01
0.00
0.00
0.01
0.06
0.00
0.01
0.01
0.01
0.01
0.01
0.04
0.01
0.01
0.01
0.01
0.00
0.01
0.03
0.01
0.01
0.00
0.00
0.00
0.00
0.05
0.01
0.00
0.00
0.01
0.00
0.01
0.00
0.01
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

280

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Siddhaur (Barabanki; 12,244)


Thiriya Nizamat Khan (Bareilly; 21,936)
Sainthal (Bareilly; 15,258)
Shergarh (Bareilly; 14,416)
Richha (Bareilly; 19,920)
Nawabganj (Bareilly; 34,869)
Dhaura Tanda (Bareilly; 23,352)
Sirauli (Bareilly; 21,674)
Deoranian (Bareilly; 19,899)
Pipalsana Chaudhari (Bareilly; 9,075)
Shishgarh (Bareilly; 23,555)
Shahi (Bareilly; 15,836)
Bisharatganj (Bareilly; 14,790)
Rithora (Bareilly; 16,003)
Fatehganj Pashchimi (Bareilly; 23,714)
Bareilly (Bareilly; 31,852)
Kakgaina (Bareilly; 11,043)
Baheri (Bareilly; 66,747)
Aonla (Bareilly; 51,576)
Faridpur (Bareilly; 69,538)
Fatehganj Purvi (Bareilly; 8,781)
Mirganj (Bareilly; 15,196)
Basti (Basti; 121,907)
Harraiya (Basti; 9,495)
Mukrampur Khema (Bijnor; 12,679)
Dhampur (Bijnor; 53,390)
Nagina (Bijnor; 81,256)
Noorpur (Bijnor; 38,264)
Chandpur (Bijnor; 77,894)
Rashidpur Garhi (Bijnor; 7,250)
Sahaspur (Bijnor; 25,757)
Bijnor (Bijnor; 90,438)
Sahanpur (Bijnor; 20,908)
Mandawar (Bijnor; 22,294)
Warhapur (Bijnor; 23,773)
Afzalgarh (Bijnor; 28,435)
Tatarpur Lallu (Bijnor; 6,799)
Najibabad (Bijnor; 90,118)
Haldaur (Bijnor; 20,390)
Jhalu (Bijnor; 21,309)
Kiratpur (Bijnor; 63,024)

3,728
2,473
3,246
3,370
2,673
621
2,321
2,495
2,674
4,301
2,308
3,160
3,318
3,145
2,289
54
3,964
801
1,073
764
4,355
3,251
411
4,237
3,666
1,030
668
1,406
695
4,602
2,085
582
2,560
2,439
2,283
1,883
4,664
583
2,623
2,524
846

0.009
0.016
0.011
0.011
0.015
0.064
0.018
0.016
0.015
0.007
0.018
0.012
0.011
0.012
0.018
0.600
0.008
0.050
0.039
0.052
0.007
0.011
0.092
0.007
0.010
0.040
0.061
0.029
0.059
0.005
0.019
0.068
0.016
0.017
0.018
0.021
0.005
0.068
0.015
0.016
0.047

0.03
0.06
0.04
0.04
0.05
0.23
0.06
0.06
0.05
0.02
0.06
0.04
0.04
0.04
0.06
2.10
0.03
0.18
0.14
0.18
0.02
0.04
0.32
0.02
0.03
0.14
0.21
0.10
0.20
0.02
0.07
0.24
0.06
0.06
0.06
0.07
0.02
0.24
0.05
0.06
0.17

0.00
0.01
0.00
0.00
0.01
0.03
0.01
0.01
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.24
0.00
0.02
0.02
0.02
0.00
0.00
0.04
0.00
0.00
0.02
0.02
0.01
0.02
0.00
0.01
0.03
0.01
0.01
0.01
0.01
0.00
0.03
0.01
0.01
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

281

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Sherkot (Bijnor; 60,244)


Nehtaur (Bijnor; 50,480)
Seohara (Bijnor; 50,120)
Usawan (Budaun; 12,203)
Budaun (Budaun; 168,800)
Mundia (Budaun; 7,113)
Dataganj (Budaun; 24,695)
Sakhanu (Budaun; 10,038)
Kunwargaon (Budaun; 7,696)
Wazirganj (Budaun; 19,886)
Ujhani (Budaun; 58,163)
Usehat (Budaun; 13,882)
Kachhla (Budaun; 8,930)
Islamnagar (Budaun; 29,689)
Gulariya (Budaun; 5,567)
Rudayan (Budaun; 8,124)
Kakrala (Budaun; 36,896)
Faizganj (Budaun; 11,436)
Babrala (Budaun; 16,462)
Gunnaur (Budaun; 21,770)
Bilsi (Budaun; 26,851)
Gawan (Budaun; 8,834)
Allapur (Budaun; 23,616)
Bisauli (Budaun; 32,384)
Sahaswan (Budaun; 66,311)
Dibai (Bulandshahr; 39,714)
Bhawan Bahadur Nagar (Bulandshahr; 10,628)
Anupshahr (Bulandshahr; 26,978)
Bulandshahr (Bulandshahr; 200,840)
Naraura (Bulandshahr; 23,218)
Khurja (Bulandshahr; 112,128)
Aurangabad (Bulandshahr; 22,872)
Khanpur (Bulandshahr; 15,658)
Gulaothi (Bulandshahr; 48,852)
Chhatari (Bulandshahr; 12,404)
Jahangirabad (Bulandshahr; 58,534)
Pahasu (Bulandshahr; 19,503)
Shikarpur (Bulandshahr; 37,751)
Bugrasi (Bulandshahr; 14,601)
Siana (Bulandshahr; 44,477)
Sikandrabad (Bulandshahr; 79,652)

900
1,096
1,104
3,738
285
4,629
2,203
4,139
4,540
2,676
930
3,458
4,324
1,807
4,839
4,465
1,460
3,896
3,083
2,487
2,002
4,342
2,300
1,668
808
1,352
4,043
1,992
228
2,340
455
2,374
3,186
1,124
3,705
924
2,712
1,425
3,347
1,231
684

0.045
0.038
0.038
0.009
0.127
0.005
0.019
0.008
0.006
0.015
0.044
0.010
0.007
0.022
0.004
0.006
0.028
0.009
0.012
0.016
0.020
0.007
0.018
0.024
0.050
0.030
0.008
0.020
0.151
0.017
0.084
0.017
0.012
0.037
0.009
0.044
0.015
0.028
0.011
0.033
0.060

0.16
0.13
0.13
0.03
0.44
0.02
0.06
0.03
0.02
0.05
0.15
0.04
0.02
0.08
0.01
0.02
0.10
0.03
0.04
0.06
0.07
0.02
0.06
0.09
0.17
0.10
0.03
0.07
0.53
0.06
0.30
0.06
0.04
0.13
0.03
0.15
0.05
0.10
0.04
0.12
0.21

0.02
0.02
0.02
0.00
0.05
0.00
0.01
0.00
0.00
0.01
0.02
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.01
0.01
0.01
0.00
0.01
0.01
0.02
0.01
0.00
0.01
0.06
0.01
0.03
0.01
0.00
0.01
0.00
0.02
0.01
0.01
0.00
0.01
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

282

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Mughalsarai (Chandauli; 100,714)


Mughalsarai Rly. Settlement (Chandauli; 31,746)
Chandauli (Chandauli; 22,870)
Saiyad Raja (Chandauli; 17,884)
Dulhipur (Chandauli; 8,824)
Chakia (Chandauli; 15,573)
Rajapur (Chitrakoot; 14,503)
Chitrakoot Dham (Chitrakoot; 55,667)
Manikpur Sarhat (Chitrakoot; 16,995)
Gauri Bazar (Deoria; 7,092)
Deoria (Deoria; 118,759)
Bhatni Bazar (Deoria; 16,387)
Rudrapur (Deoria; 32,275)
Rampur Karkhana (Deoria; 10,937)
Majhauli Raj (Deoria; 19,599)
Salempur (Deoria; 19,264)
Gaura Barhaj (Deoria; 40,200)
Lar (Deoria; 29,048)
Bhatpar Rani (Deoria; 14,237)
Marehra (Etah; 20,251)
Bilram (Etah; 13,809)
Awagarh (Etah; 12,268)
Amanpur (Etah; 10,389)
Nidhauli Kalan (Etah; 8,546)
Soron (Etah; 30,449)
Ganj Dundawara (Etah; 46,998)
Aliganj (Etah; 27,654)
Patiyali (Etah; 13,963)
Bhargain (Etah; 22,763)
Sahawar (Etah; 23,310)
Jalesar (Etah; 40,636)
Mohanpur (Etah; 6,038)
Sakit (Etah; 7,901)
Jaithara (Etah; 11,583)
Etah (Etah; 122,036)
Sidhpura (Etah; 14,809)
Kasganj (Etah; 105,385)
Raja Ka Rampur (Etah; 12,215)
Bharthana (Etawah; 44,190)
Etawah (Etawah; 240,954)
Jaswantnagar (Etawah; 28,881)

511
1,698
2,375
2,911
4,347
3,197
3,361
977
3,022
4,631
423
3,095
1,671
3,990
2,697
2,747
1,341
1,841
3,398
2,638
3,468
3,723
4,079
4,385
1,769
1,168
1,946
3,447
2,388
2,330
1,323
4,770
4,502
3,861
410
3,316
487
3,735
1,236
185
1,851

0.076
0.024
0.017
0.013
0.007
0.012
0.011
0.042
0.013
0.005
0.089
0.012
0.024
0.008
0.015
0.014
0.030
0.022
0.011
0.015
0.010
0.009
0.008
0.006
0.023
0.035
0.021
0.010
0.017
0.018
0.031
0.005
0.006
0.009
0.092
0.011
0.079
0.009
0.033
0.181
0.022

0.26
0.08
0.06
0.05
0.02
0.04
0.04
0.15
0.04
0.02
0.31
0.04
0.08
0.03
0.05
0.05
0.11
0.08
0.04
0.05
0.04
0.03
0.03
0.02
0.08
0.12
0.07
0.04
0.06
0.06
0.11
0.02
0.02
0.03
0.32
0.04
0.28
0.03
0.12
0.63
0.08

0.03
0.01
0.01
0.01
0.00
0.00
0.00
0.02
0.01
0.00
0.04
0.00
0.01
0.00
0.01
0.01
0.01
0.01
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.01
0.01
0.00
0.01
0.01
0.01
0.00
0.00
0.00
0.04
0.00
0.03
0.00
0.01
0.07
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

283

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Lakhna (Etawah; 11,910)


Bakewar (Etawah; 14,874)
Ekdil (Etawah; 11,332)
Ayodhya (Faizabad; 56,510)
Bikapur (Faizabad; 14,078)
Bhadarsa (Faizabad; 12,955)
Faizabad (Faizabad; 165,138)
Gosainganj (Faizabad; 14,382)
Rudauli (Faizabad; 41,937)
Fatehgarh (Farrukhabad; 16,730)
Farrukhabad-cum-Fatehgarh (Farrukhabad; 259,659)
Kaimganj (Farrukhabad; 35,469)
Kamalganj (Farrukhabad; 16,704)
Kampil (Farrukhabad; 9,657)
Khaga (Fatehpur; 13,697)
Fatehpur (Fatehpur; 172,924)
Bahuwa (Fatehpur; 10,611)
Kora Jahanabad (Fatehpur; 27,404)
Kishunpur (Fatehpur; 6,772)
Bindki (Fatehpur; 38,967)
Sirsaganj (Firozabad; 30,223)
Firozabad (Firozabad; 317,687)
Tundla Kham (Firozabad; 5,875)
Tundla (Firozabad; 45,962)
Jasrana (Firozabad; 10,573)
Shikohabad (Firozabad; 100,359)
Tundla Rly. Colony (Firozabad; 13,654)
Sukhmalpur Nizamabad (Firozabad; 40,254)
Fariha (Firozabad; 6,619)
Kakod (Gautam Buddha Nagar; 8,112)
Noida (Gautam Buddha Nagar; 334,901)
Bilaspur (Gautam Buddha Nagar; 8,521)
Dadri (Gautam Buddha Nagar; 65,471)
Dankaur (Gautam Buddha Nagar; 13,653)
Salarpur Khadar (Gautam Buddha Nagar; 12,274)
Rabupura (Gautam Buddha Nagar; 14,841)
Jewar (Gautam Buddha Nagar; 30,709)
Jahangirpur (Gautam Buddha Nagar; 10,850)
Behta Hajipur (Ghaziabad; 107,583)
Niwari (Ghaziabad; 11,302)
Babugarh (Ghaziabad; 6,766)

3,789
3,301
3,917
962
3,423
3,619
295
3,373
1,289
3,046
169
1,525
3,051
4,203
3,490
278
4,046
1,960
4,669
1,381
1,778
139
4,797
1,193
4,054
515
3,498
1,338
4,698
4,469
127
1,319
816
3,499
3,722
3,308
1,754
4,009
477
3,921
4,670

0.009
0.011
0.009
0.042
0.011
0.010
0.124
0.011
0.032
0.013
0.195
0.027
0.013
0.007
0.010
0.130
0.008
0.021
0.005
0.029
0.023
0.239
0.004
0.035
0.008
0.075
0.010
0.030
0.005
0.006
0.252
0.031
0.049
0.010
0.009
0.011
0.023
0.008
0.081
0.008
0.005

0.03
0.04
0.03
0.15
0.04
0.03
0.43
0.04
0.11
0.04
0.68
0.09
0.04
0.03
0.04
0.45
0.03
0.07
0.02
0.10
0.08
0.84
0.02
0.12
0.03
0.26
0.04
0.11
0.02
0.02
0.88
0.11
0.17
0.04
0.03
0.04
0.08
0.03
0.28
0.03
0.02

0.00
0.00
0.00
0.02
0.00
0.00
0.05
0.00
0.01
0.01
0.08
0.01
0.01
0.00
0.00
0.05
0.00
0.01
0.00
0.01
0.01
0.10
0.00
0.01
0.00
0.03
0.00
0.01
0.00
0.00
0.10
0.01
0.02
0.00
0.00
0.00
0.01
0.00
0.03
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

284

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Hapur (Ghaziabad; 241,554)


Begumabad Budhana (Ghaziabad; 18,514)
Garhmukteshwar (Ghaziabad; 38,095)
Modinagar (Ghaziabad; 128,667)
Ordnance Factory Muradnagar (Ghaziabad; 12,254)
Muradnagar (Ghaziabad; 84,412)
Dharoti Khurd (Ghaziabad; 38,759)
Ghaziabad (Ghaziabad; 1,103,607)
Bisokhar (Ghaziabad; 11,937)
Patala (Ghaziabad; 11,087)
Dasna (Ghaziabad; 27,835)
Faridnagar (Ghaziabad; 12,843)
Pilkhuwa (Ghaziabad; 76,563)
Loni (Ghaziabad; 137,488)
Mohammadabad (Ghazipur; 34,451)
Saidpur (Ghazipur; 24,566)
Bahadurganj (Ghazipur; 18,433)
Sadat (Ghazipur; 11,784)
Ghazipur (Ghazipur; 108,527)
Dildarnagar Fatehpur Bazar (Ghazipur; 13,000)
Zamania (Ghazipur; 32,914)
Jangipur (Ghazipur; 12,648)
Colonelganj (Gonda; 27,533)
Indian Telephone Industry (Gonda; 10,879)
Gonda (Gonda; 139,203)
Mankapur (Gonda; 10,101)
Khargupur (Gonda; 10,147)
Pipraich (Gorakhpur; 16,897)
Mundera Bazar (Gorakhpur; 12,792)
Barhalganj (Gorakhpur; 21,845)
Gorakhpur (Gorakhpur; 711,683)
Pipiganj (Gorakhpur; 12,974)
Gola Bazar (Gorakhpur; 12,093)
Air Force Area (Gorakhpur; 10,931)
Bansgaon (Gorakhpur; 16,051)
Sahjanwa (Gorakhpur; 28,591)
Rath (Hamirpur; 63,740)
Gohand (Hamirpur; 8,055)
Sarila (Hamirpur; 8,954)
Kurara (Hamirpur; 13,086)
Hamirpur (Hamirpur; 36,503)

183
2,833
1,410
389
3,726
634
1,382
33
3,781
3,950
1,930
3,641
707
358
1,571
2,215
2,844
3,814
470
3,613
1,640
3,673
1,952
4,001
352
4,133
4,121
3,029
3,648
2,478
60
3,617
3,756
3,992
3,137
1,871
840
4,477
4,320
3,596
1,480

0.182
0.014
0.029
0.097
0.009
0.063
0.029
0.830
0.009
0.008
0.021
0.010
0.058
0.103
0.026
0.018
0.014
0.009
0.082
0.010
0.025
0.010
0.021
0.008
0.105
0.008
0.008
0.013
0.010
0.016
0.535
0.010
0.009
0.008
0.012
0.021
0.048
0.006
0.007
0.010
0.027

0.64
0.05
0.10
0.34
0.03
0.22
0.10
2.90
0.03
0.03
0.07
0.03
0.20
0.36
0.09
0.06
0.05
0.03
0.29
0.03
0.09
0.03
0.07
0.03
0.37
0.03
0.03
0.04
0.03
0.06
1.87
0.03
0.03
0.03
0.04
0.08
0.17
0.02
0.02
0.03
0.10

0.07
0.01
0.01
0.04
0.00
0.03
0.01
0.34
0.00
0.00
0.01
0.00
0.02
0.04
0.01
0.01
0.01
0.00
0.03
0.00
0.01
0.00
0.01
0.00
0.04
0.00
0.00
0.01
0.00
0.01
0.22
0.00
0.00
0.00
0.00
0.01
0.02
0.00
0.00
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

285

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Sumerpur (Hamirpur; 28,095)


Maudaha (Hamirpur; 39,217)
Som (Hardoi; 4,072)
Pihani (Hardoi; 31,375)
Sandi (Hardoi; 26,473)
Sandila (Hardoi; 55,642)
Madhoganj (Hardoi; 11,236)
Kursath (Hardoi; 6,443)
Mallawan (Hardoi; 36,210)
Gopamau (Hardoi; 14,362)
Bilgram (Hardoi; 28,820)
Hardoi (Hardoi; 128,162)
Beniganj (Hardoi; 10,830)
Kachhauna Patseni (Hardoi; 15,387)
Sikandra Rao (Hathras; 43,853)
Sasni (Hathras; 14,748)
Hasayan (Hathras; 6,363)
Sahpau NP (Hathras; 9,076)
Purdilnagar (Hathras; 18,390)
Hathras (Hathras; 140,433)
Mendu (Hathras; 13,675)
Sadabad (Hathras; 36,164)
Mursan (Hathras; 13,161)
Umri (Jalaun; 10,046)
Kadaura (Jalaun; 14,423)
Jalaun (Jalaun; 57,011)
Konch (Jalaun; 57,807)
Madhogarh (Jalaun; 11,476)
Orai (Jalaun; 158,893)
Kalpi (Jalaun; 48,836)
Nadigaon (Jalaun; 8,176)
Kotra (Jalaun; 9,205)
Rampura (Jalaun; 12,094)
Mariahu (Jaunpur; 22,951)
Jafarabad (Jaunpur; 10,029)
Kheta Sarai (Jaunpur; 18,491)
Kerakat (Jaunpur; 14,212)
Mogra Badshahpur (Jaunpur; 20,222)
Dhanauha (Jaunpur; 7,080)
Jaunpur (Jaunpur; 182,312)
Shahganj (Jaunpur; 28,025)

1,910
1,368
4,952
1,719
2,040
979
3,929
4,655
1,490
3,377
1,860
393
4,013
3,219
1,244
3,326
4,724
4,299
2,848
351
3,495
1,495
3,582
4,137
3,367
953
940
3,887
306
1,125
4,453
4,277
3,754
2,364
4,141
2,836
3,401
2,642
4,633
258
1,916

0.021
0.029
0.003
0.024
0.020
0.042
0.008
0.005
0.027
0.011
0.022
0.096
0.008
0.012
0.033
0.011
0.005
0.007
0.014
0.106
0.010
0.027
0.010
0.008
0.011
0.043
0.043
0.009
0.119
0.037
0.006
0.007
0.009
0.017
0.008
0.014
0.011
0.015
0.005
0.137
0.021

0.07
0.10
0.01
0.08
0.07
0.15
0.03
0.02
0.10
0.04
0.08
0.34
0.03
0.04
0.12
0.04
0.02
0.02
0.05
0.37
0.04
0.10
0.03
0.03
0.04
0.15
0.15
0.03
0.42
0.13
0.02
0.02
0.03
0.06
0.03
0.05
0.04
0.05
0.02
0.48
0.07

0.01
0.01
0.00
0.01
0.01
0.02
0.00
0.00
0.01
0.00
0.01
0.04
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.04
0.00
0.01
0.00
0.00
0.00
0.02
0.02
0.00
0.05
0.01
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.01
0.00
0.06
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

286

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Machhlishahr (Jaunpur; 26,143)


Jhansi (Jhansi; 436,702)
Chirgaon (Jhansi; 16,072)
Babina (Jhansi; 36,403)
Jhansi Rly. Settlement (Jhansi; 17,662)
Mauranipur (Jhansi; 57,983)
Tondi Fatehpur (Jhansi; 11,508)
Baragaon (Jhansi; 9,160)
Erich (Jhansi; 9,712)
Parichha (Jhansi; 7,804)
Moth (Jhansi; 14,846)
Kathera (Jhansi; 7,280)
Gursarai (Jhansi; 26,198)
Khailar (Jhansi; 14,065)
Ranipur (Jhansi; 20,544)
Barua Sagar (Jhansi; 25,154)
Garautha (Jhansi; 9,958)
Samthar (Jhansi; 23,048)
Gajraula (Jyotiba Phule Nagar; 45,381)
Naugawan Sadat (Jyotiba Phule Nagar; 30,851)
Amroha (Jyotiba Phule Nagar; 187,888)
Hasanpur (Jyotiba Phule Nagar; 60,780)
Dhanaura (Jyotiba Phule Nagar; 27,877)
Ujhari (Jyotiba Phule Nagar; 21,325)
Bachhraon (Jyotiba Phule Nagar; 31,659)
Joya (Jyotiba Phule Nagar; 15,201)
Samdhan (Kannauj; 28,840)
Saurikh (Kannauj; 12,407)
Gursahaiganj (Kannauj; 40,739)
Talgram (Kannauj; 11,805)
Chhibramau (Kannauj; 57,292)
Kannauj (Kannauj; 81,507)
Sikanderpur (Kannauj; 8,619)
Tirwaganj (Kannauj; 23,050)
Amraudha (Kanpur Dehat; 10,130)
Gausganj (Kanpur Dehat; 8,783)
Jhinjhak (Kanpur Dehat; 23,252)
Sikandra (Kanpur Dehat; 12,402)
Pukhrayan (Kanpur Dehat; 22,685)
Rura (Kanpur Dehat; 16,387)
Shivli (Kanpur Dehat; 8,922)

2,060
99
3,135
1,484
2,933
933
3,878
3,775
4,191
4,516
3,307
4,595
2,054
3,427
2,603
2,150
4,154
2,359
1,206
1,747
248
888
1,928
2,521
1,705
3,250
1,858
3,704
1,318
3,811
947
666
2,190
2,357
4,123
4,354
2,333
3,706
2,397
3,096
4,326

0.020
0.328
0.012
0.027
0.013
0.044
0.009
0.009
0.007
0.006
0.011
0.005
0.020
0.011
0.015
0.019
0.007
0.017
0.034
0.023
0.141
0.046
0.021
0.016
0.024
0.011
0.022
0.009
0.031
0.009
0.043
0.061
0.019
0.017
0.008
0.007
0.017
0.009
0.017
0.012
0.007

0.07
1.15
0.04
0.10
0.05
0.15
0.03
0.03
0.03
0.02
0.04
0.02
0.07
0.04
0.05
0.07
0.03
0.06
0.12
0.08
0.49
0.16
0.07
0.06
0.08
0.04
0.08
0.03
0.11
0.03
0.15
0.21
0.07
0.06
0.03
0.02
0.06
0.03
0.06
0.04
0.02

0.01
0.13
0.00
0.01
0.01
0.02
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.01
0.01
0.00
0.01
0.01
0.01
0.06
0.02
0.01
0.01
0.01
0.00
0.01
0.00
0.01
0.00
0.02
0.02
0.01
0.01
0.00
0.00
0.01
0.00
0.01
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

287

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Northern Rly. Colony (Kanpur Nagar; 33,852)


Bithoor (Kanpur Nagar; 10,993)
Chakeri (Kanpur Nagar; 9,777)
Bilhaur (Kanpur Nagar; 20,574)
Shivrajpur (Kanpur Nagar; 11,594)
Armapur Estate (Kanpur Nagar; 23,698)
Kanpur (Kanpur Nagar; 108,000)
Ghatampur (Kanpur Nagar; 40,447)
Choubepur Kalan (Kanpur Nagar; 9,517)
Manjhanpur (Kaushambi; 16,124)
Sirathu (Kaushambi; 13,911)
Sarai Aquil (Kaushambi; 17,911)
Chail (Kaushambi; 8,804)
Ajhuwa (Kaushambi; 16,432)
Bharwari (Kaushambi; 16,837)
Karari (Kaushambi; 14,533)
Dhaurehra (Kheri; 21,516)
Mohammadi (Kheri; 43,787)
Oel Dhakwa (Kheri; 12,622)
Singahi Bhiraura (Kheri; 19,514)
Palia Kalan (Kheri; 39,882)
Lakhimpur (Kheri; 137,382)
Gola Gokarannath (Kheri; 61,340)
Mailani (Kheri; 15,162)
Barwar (Kheri; 13,446)
Kheri (Kheri; 28,506)
Padrauna (Kushinagar; 50,544)
Kaptanganj (Kushinagar; 13,096)
Kushinagar (Kushinagar; 20,490)
Ramkola (Kushinagar; 15,193)
Khadda (Kushinagar; 16,331)
Sewarhi (Kushinagar; 22,519)
Hata (Kushinagar; 12,829)
Talbehat (Lalitpur; 14,430)
Mahroni (Lalitpur; 9,853)
Pali (Lalitpur; 9,925)
Lalitpur (Lalitpur; 127,405)
Kakori (Lucknow; 19,065)
Itaunja (Lucknow; 7,121)
Malihabad (Lucknow; 18,011)
Mahona (Lucknow; 7,939)

1,590
3,976
4,180
2,599
3,859
2,292
9
1,333
4,230
3,127
3,453
2,908
4,350
3,089
3,033
3,359
2,510
1,246
3,676
2,710
1,348
359
873
3,260
3,542
1,878
1,094
3,594
2,609
3,252
3,102
2,411
3,644
3,366
4,171
2,926
396
2,765
4,623
2,899
4,497

0.025
0.008
0.007
0.015
0.009
0.018
2.170
0.030
0.007
0.012
0.010
0.013
0.007
0.012
0.013
0.011
0.016
0.033
0.009
0.015
0.030
0.103
0.046
0.011
0.010
0.021
0.038
0.010
0.015
0.011
0.012
0.017
0.010
0.011
0.007
0.013
0.096
0.014
0.005
0.014
0.006

0.09
0.03
0.03
0.05
0.03
0.06
7.59
0.11
0.03
0.04
0.04
0.05
0.02
0.04
0.04
0.04
0.06
0.12
0.03
0.05
0.10
0.36
0.16
0.04
0.04
0.08
0.13
0.03
0.05
0.04
0.04
0.06
0.03
0.04
0.03
0.05
0.34
0.05
0.02
0.05
0.02

0.01
0.00
0.00
0.01
0.00
0.01
0.88
0.01
0.00
0.00
0.00
0.01
0.00
0.01
0.01
0.00
0.01
0.01
0.00
0.01
0.01
0.04
0.02
0.00
0.00
0.01
0.02
0.00
0.01
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.04
0.01
0.00
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

288

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Lucknow (Lucknow; 67,905)


Nagram (Lucknow; 10,504)
Ghughuli (Maharajganj; 11,750)
Nautanwa (Maharajganj; 33,340)
Siswa Bazar (Maharajganj; 21,518)
Anandnagar (Maharajganj; 11,601)
Nichlaul (Maharajganj; 17,663)
Charkhari (Mahoba; 27,146)
Kul Pahar (Mahoba; 19,869)
Kharela (Mahoba; 15,344)
Mahoba (Mahoba; 89,798)
Kabrai (Mahoba; 24,220)
Ghiraur (Mainpuri; 13,797)
Kuraoli (Mainpuri; 23,564)
Kusmara (Mainpuri; 10,359)
Mainpuri (Mainpuri; 102,023)
Bewar (Mainpuri; 23,995)
Kishni (Mainpuri; 10,156)
Karhal (Mainpuri; 27,950)
Bhogaon (Mainpuri; 30,537)
Jyoti Khuria (Mainpuri; 5,635)
Baldeo (Mathura; 11,047)
Mathura (Mathura; 23,254)
Bajna (Mathura; 8,012)
Radhakund (Mathura; 6,710)
Bad (Mathura; 16,739)
Kosi Kalan (Mathura; 52,056)
Chhata (Mathura; 22,603)
Chaumuhan (Mathura; 11,259)
Barsana (Mathura; 10,500)
Nandgaon (Mathura; 11,345)
Govardhan (Mathura; 21,094)
Aurangabad Bangar (Mathura; 10,049)
Saunkh (Mathura; 9,672)
Farah (Mathura; 9,343)
Mahaban (Mathura; 9,809)
Vrindavan (Mathura; 64,515)
Raya (Mathura; 20,499)
Gokul (Mathura; 4,605)
Kopaganj (Mau; 35,128)
Kurthi Jafarpur (Mau; 13,609)

12
4,067
3,828
1,615
2,509
3,857
2,931
1,980
2,678
3,229
585
2,236
3,469
2,306
4,084
504
2,262
4,120
1,924
1,764
4,831
3,961
123
4,484
4,679
3,044
1,060
2,404
3,926
4,068
3,913
2,544
4,136
4,199
4,249
4,172
830
2,608
4,916
1,541
3,508

1.891
0.008
0.009
0.025
0.016
0.009
0.013
0.020
0.015
0.012
0.068
0.018
0.010
0.018
0.008
0.077
0.018
0.008
0.021
0.023
0.004
0.008
0.256
0.006
0.005
0.013
0.039
0.017
0.008
0.008
0.009
0.016
0.008
0.007
0.007
0.007
0.049
0.015
0.003
0.026
0.010

6.62
0.03
0.03
0.09
0.06
0.03
0.05
0.07
0.05
0.04
0.24
0.06
0.04
0.06
0.03
0.27
0.06
0.03
0.07
0.08
0.01
0.03
0.90
0.02
0.02
0.04
0.14
0.06
0.03
0.03
0.03
0.06
0.03
0.03
0.02
0.03
0.17
0.05
0.01
0.09
0.04

0.77
0.00
0.00
0.01
0.01
0.00
0.01
0.01
0.01
0.00
0.03
0.01
0.00
0.01
0.00
0.03
0.01
0.00
0.01
0.01
0.00
0.00
0.10
0.00
0.00
0.01
0.02
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.02
0.01
0.00
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

289

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Muhammadabad (Mau; 24,368)


Maunath Bhanjan (Mau; 239,371)
Amila (Mau; 5,428)
Adari (Mau; 13,681)
Ghosi (Mau; 40,831)
Dohrighat (Mau; 11,674)
Mawana (Meerut; 78,851)
Meerut (Meerut; 1,224,059)
Daurala (Meerut; 12,174)
Mohiuddinpur (Meerut; 5,574)
Hastinapur (Meerut; 24,212)
Kithaur (Meerut; 26,789)
Lawar NP (Meerut; 20,568)
Sardhana (Meerut; 54,661)
Aminagar Urf Bhurbaral (Meerut; 6,261)
Karnawal (Meerut; 14,378)
Phalauda (Meerut; 19,599)
Sewalkhas (Meerut; 21,005)
Kharkhoda (Meerut; 14,169)
Parikshitgarh (Meerut; 19,826)
Bahsuma (Meerut; 12,034)
Bakiabad (Mirzapur; 4,534)
Chunar (Mirzapur; 38,650)
Ahraura (Mirzapur; 26,370)
Kachhwa (Mirzapur; 16,764)
Mirzapur-cum-Vindhyachal (Mirzapur; 233,894)
Bharuhana (Mirzapur; 6,534)
Moradabad (Moradabad; 730,678)
Kanth (Moradabad; 26,872)
Narauli (Moradabad; 19,009)
Bahjoi (Moradabad; 34,176)
Chandausi (Moradabad; 118,229)
Sirsi (Moradabad; 24,322)
Bilari (Moradabad; 34,465)
Thakurdwara (Moradabad; 40,200)
Sambhal (Moradabad; 208,445)
Rustamnagar Sahaspur (Moradabad; 16,178)
Umri Kalan (Moradabad; 17,423)
Bhojpur Dharampur (Moradabad; 27,798)
Kundarki (Moradabad; 27,963)
Charthaval (Muzaffarnagar; 22,333)
Un (Muzaffarnagar; 16,577)

2,229
187
4,854
3,494
1,316
3,845
689
25
3,742
4,837
2,237
2,009
2,602
1,002
4,738
3,374
2,698
2,553
3,406
2,682
3,767
4,922
1,385
2,046
3,042
196
4,704
59
1,999
2,774
1,577
425
2,231
1,570
1,342
220
3,119
2,963
1,933
1,921
2,437
3,070

0.018
0.180
0.004
0.010
0.031
0.009
0.059
0.920
0.009
0.004
0.018
0.020
0.015
0.041
0.005
0.011
0.015
0.016
0.011
0.015
0.009
0.003
0.029
0.020
0.013
0.176
0.005
0.549
0.020
0.014
0.026
0.089
0.018
0.026
0.030
0.157
0.012
0.013
0.021
0.021
0.017
0.012

0.06
0.63
0.01
0.04
0.11
0.03
0.21
3.22
0.03
0.01
0.06
0.07
0.05
0.14
0.02
0.04
0.05
0.06
0.04
0.05
0.03
0.01
0.10
0.07
0.04
0.62
0.02
1.92
0.07
0.05
0.09
0.31
0.06
0.09
0.11
0.55
0.04
0.05
0.07
0.07
0.06
0.04

0.01
0.07
0.00
0.00
0.01
0.00
0.02
0.37
0.00
0.00
0.01
0.01
0.01
0.02
0.00
0.00
0.01
0.01
0.00
0.01
0.00
0.00
0.01
0.01
0.01
0.07
0.00
0.22
0.01
0.01
0.01
0.04
0.01
0.01
0.01
0.06
0.00
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

290

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Muzaffarnagar (Muzaffarnagar; 360,590)


Shamli (Muzaffarnagar; 102,395)
Kairana (Muzaffarnagar; 83,234)
Shahpur (Muzaffarnagar; 19,583)
Jalalabad (Muzaffarnagar; 26,855)
Jansath (Muzaffarnagar; 20,262)
Jhinjhana (Muzaffarnagar; 20,117)
Thana Bhawan (Muzaffarnagar; 35,532)
Khatauli (Muzaffarnagar; 66,656)
Khatauli Rural (Muzaffarnagar; 12,235)
Bhokarhedi (Muzaffarnagar; 18,201)
Ailum (Muzaffarnagar; 14,872)
Sisauli (Muzaffarnagar; 17,287)
Banat (Muzaffarnagar; 21,741)
Kandhla (Muzaffarnagar; 45,788)
Miranpur (Muzaffarnagar; 29,741)
Budhana (Muzaffarnagar; 37,545)
Purquazi (Muzaffarnagar; 26,807)
Garhi Pukhta (Muzaffarnagar; 13,792)
Puranpur (Pilibhit; 42,381)
Nyoria Husainpur (Pilibhit; 22,541)
Bisalpur (Pilibhit; 69,143)
Bilsanda (Pilibhit; 15,353)
Barkhera (Pilibhit; 11,259)
Kalinagar (Pilibhit; 11,377)
Pilibhit (Pilibhit; 141,389)
Gularia Bhindara (Pilibhit; 7,417)
Jahanabad (Pilibhit; 14,152)
Katra Medniganj (Pratapgarh; 8,905)
Antu (Pratapgarh; 8,820)
Pratapgarh City (Pratapgarh; 14,060)
Bela Pratapgarh (Pratapgarh; 81,854)
Manikpur (Pratapgarh; 15,332)
Kunda (Pratapgarh; 25,446)
Patti (Pratapgarh; 10,025)
Dalmau (Rae Bareli; 10,219)
Lalganj (Rae Bareli; 24,083)
Rae Bareli (Rae Bareli; 192,896)
Salon (Rae Bareli; 15,002)
Bachhrawan (Rae Bareli; 13,536)
Jais (Rae Bareli; 27,764)

115
501
645
2,701
1,528
2,637
2,649
1,522
803
3,730
2,876
3,302
2,987
2,488
1,197
1,805
1,435
2,007
3,471
1,280
2,410
770
3,226
3,927
3,907
350
4,574
3,409
4,331
4,348
3,429
664
3,231
2,116
4,142
4,108
2,250
236
3,281
3,525
1,936

0.271
0.077
0.063
0.015
0.027
0.015
0.015
0.027
0.050
0.009
0.014
0.011
0.013
0.016
0.034
0.022
0.028
0.020
0.010
0.032
0.017
0.052
0.012
0.008
0.009
0.106
0.006
0.011
0.007
0.007
0.011
0.062
0.012
0.019
0.008
0.008
0.018
0.145
0.011
0.010
0.021

0.95
0.27
0.22
0.05
0.09
0.05
0.05
0.09
0.18
0.03
0.05
0.04
0.05
0.06
0.12
0.08
0.10
0.07
0.04
0.11
0.06
0.18
0.04
0.03
0.03
0.37
0.02
0.04
0.02
0.02
0.04
0.22
0.04
0.07
0.03
0.03
0.06
0.51
0.04
0.04
0.07

0.11
0.03
0.03
0.01
0.01
0.01
0.01
0.01
0.02
0.00
0.01
0.00
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.01
0.01
0.02
0.00
0.00
0.00
0.04
0.00
0.00
0.00
0.00
0.00
0.02
0.00
0.01
0.00
0.00
0.01
0.06
0.00
0.00
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

291

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Unchahar (Rae Bareli; 10,603)


Parsadepur (Rae Bareli; 10,955)
Maswasi (Rampur; 17,328)
Milak (Rampur; 29,124)
Kemri (Rampur; 27,181)
Suar (Rampur; 29,788)
Shahabad (Rampur; 36,480)
Rampur (Rampur; 320,819)
Nanauta (Saharanpur; 19,362)
Chilkana Sultanpur (Saharanpur; 18,357)
Rampur Maniharan (Saharanpur; 28,272)
Deoband (Saharanpur; 93,102)
Nakur (Saharanpur; 23,512)
Saharanpur (Saharanpur; 516,098)
Kailashpur (Saharanpur; 11,080)
Gangoh (Saharanpur; 61,471)
Ambehta (Saharanpur; 14,931)
Titron (Saharanpur; 11,963)
Sarsawan (Saharanpur; 19,161)
Chhutmalpur (Saharanpur; 11,737)
Maghar (Sant Kabir Nagar; 18,042)
Mehdawal (Sant Kabir Nagar; 28,126)
Hariharpur (Sant Kabir Nagar; 10,548)
Khalilabad (Sant Kabir Nagar; 45,367)
Ledwa Mahua (Sant Kabir Nagar; 13,131)
Nai Bazar (Sant Ravidas Nagar; 13,545)
Bhadohi (Sant Ravidas Nagar; 84,822)
Ghosia Bazar (Sant Ravidas Nagar; 17,979)
Khamaria (Sant Ravidas Nagar; 26,802)
Gopiganj (Sant Ravidas Nagar; 20,440)
Gyanpur (Sant Ravidas Nagar; 13,738)
Suriyawan (Sant Ravidas Nagar; 19,387)
Khudaganj (Shahjahanpur; 13,496)
Powayan (Shahjahanpur; 26,683)
Tilhar (Shahjahanpur; 60,289)
Rly. Settlement Roza (Shahjahanpur; 11,963)
Shahjahanpur (Shahjahanpur; 23,363)
Khutar (Shahjahanpur; 16,202)
Katra (Shahjahanpur; 30,049)
Allahganj (Shahjahanpur; 13,624)
Ikauna (Shrawasti; 14,753)

4,049
3,987
2,979
1,832
1,977
1,803
702
136
2,735
2,854
1,899
566
2,310
81
3,954
870
3,296
3,776
2,759
3,833
2,895
1,909
4,060
1,207
3,587
3,522
626
2,901
2,008
2,619
3,482
2,728
3,536
2,021
898
3,777
125
3,114
1,789
3,504
3,324

0.008
0.008
0.013
0.022
0.020
0.022
0.058
0.241
0.015
0.014
0.021
0.070
0.018
0.388
0.008
0.046
0.011
0.009
0.014
0.009
0.014
0.021
0.008
0.034
0.010
0.010
0.064
0.014
0.020
0.015
0.010
0.015
0.010
0.020
0.045
0.009
0.255
0.012
0.023
0.010
0.011

0.03
0.03
0.05
0.08
0.07
0.08
0.20
0.84
0.05
0.05
0.07
0.24
0.06
1.36
0.03
0.16
0.04
0.03
0.05
0.03
0.05
0.07
0.03
0.12
0.03
0.04
0.22
0.05
0.07
0.05
0.04
0.05
0.04
0.07
0.16
0.03
0.89
0.04
0.08
0.04
0.04

0.00
0.00
0.01
0.01
0.01
0.01
0.02
0.10
0.01
0.01
0.01
0.03
0.01
0.16
0.00
0.02
0.00
0.00
0.01
0.00
0.01
0.01
0.00
0.01
0.00
0.00
0.03
0.01
0.01
0.01
0.00
0.01
0.00
0.01
0.02
0.00
0.10
0.00
0.01
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

292

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Bhinga (Shrawasti; 23,245)


Bansi (Siddharthnagar; 40,597)
Shohratgarh (Siddharthnagar; 9,499)
Barhani Bazar (Siddharthnagar; 13,473)
Tetri Bazar (Siddharthnagar; 24,972)
Tambaur-cum-Ahmadabad (Sitapur; 22,428)
Biswan (Sitapur; 54,405)
Sidhauli (Sitapur; 22,261)
Laharpur (Sitapur; 57,065)
Misrikh-cum-Neemsar (Sitapur; 17,278)
Khairabad (Sitapur; 43,715)
Paintepur (Sitapur; 12,742)
Mahmudabad (Sitapur; 47,757)
Maholi (Sitapur; 20,973)
Sitapur (Sitapur; 173,003)
Hargaon (Sitapur; 20,479)
Ghorawal (Sonbhadra; 7,382)
Renukoot (Sonbhadra; 60,989)
Parasi (Sonbhadra; 24,160)
Bijpur (Sonbhadra; 10,520)
Jamshila (Sonbhadra; 11,702)
Khariya (Sonbhadra; 11,208)
Chopan (Sonbhadra; 13,823)
Obra (Sonbhadra; 59,706)
Pipri (Sonbhadra; 15,056)
Dudhi (Sonbhadra; 13,225)
Churk Ghurma (Sonbhadra; 9,896)
Robertsganj (Sonbhadra; 36,701)
Kota (Sonbhadra; 15,433)
Anpara (Sonbhadra; 25,507)
Amethi (Sultanpur; 14,594)
Sultanpur (Sultanpur; 114,045)
Kadipur (Sultanpur; 7,743)
Musafirkhana (Sultanpur; 8,401)
Korwa (Sultanpur; 6,888)
Koeripur (Sultanpur; 8,282)
Dostpur (Sultanpur; 13,534)
Mohan (Unnao; 15,443)
Gangaghat (Unnao; 80,694)
Maurawan (Unnao; 16,085)
Rasulabad (Unnao; 8,244)
Unnao (Unnao; 165,130)

2,336
1,327
4,236
3,538
2,173
2,427
1,009
2,442
952
2,989
1,247
3,653
1,156
2,557
277
2,611
4,578
882
2,241
4,062
3,842
3,933
3,467
907
3,271
3,573
4,164
1,467
3,213
2,111
3,349
443
4,526
4,410
4,653
4,429
3,526
3,211
674
3,132
4,437
296

0.017
0.031
0.007
0.010
0.019
0.017
0.041
0.017
0.043
0.013
0.033
0.010
0.036
0.016
0.130
0.015
0.006
0.046
0.018
0.008
0.009
0.008
0.010
0.045
0.011
0.010
0.007
0.028
0.012
0.019
0.011
0.086
0.006
0.006
0.005
0.006
0.010
0.012
0.061
0.012
0.006
0.124

0.06
0.11
0.02
0.04
0.07
0.06
0.14
0.06
0.15
0.05
0.12
0.03
0.13
0.06
0.46
0.05
0.02
0.16
0.06
0.03
0.03
0.03
0.04
0.16
0.04
0.03
0.03
0.10
0.04
0.07
0.04
0.30
0.02
0.02
0.02
0.02
0.04
0.04
0.21
0.04
0.02
0.43

0.01
0.01
0.00
0.00
0.01
0.01
0.02
0.01
0.02
0.01
0.01
0.00
0.01
0.01
0.05
0.01
0.00
0.02
0.01
0.00
0.00
0.00
0.00
0.02
0.00
0.00
0.00
0.01
0.00
0.01
0.00
0.03
0.00
0.00
0.00
0.00
0.00
0.00
0.02
0.00
0.00
0.05

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttar Pradesh

293

City by District - Uttar Pradesh: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Fatehpur Chaurasi (Unnao; 6,181)


Ugu (Unnao; 7,246)
Purwa (Unnao; 24,151)
Bhagwant Nagar (Unnao; 7,026)
Safipur (Unnao; 25,527)
Ganj Muradabad (Unnao; 10,685)
Majhara Pipar Ehatmali (Unnao; 19,152)
Nyotini (Unnao; 8,113)
Auras (Unnao; 6,441)
Hyderabad (Unnao; 7,905)
Bangarmau (Unnao; 36,037)
Bighapur (Unnao; 7,164)
Varanasi (Varanasi; 1,254,277)
Lohta (Varanasi; 22,442)
Kotwa (Varanasi; 14,142)
Kandwa (Varanasi; 8,845)
Shivdaspur (Varanasi; 13,027)
Maruadih Rly. Settlement (Varanasi; 21,346)
Ramnagar (Varanasi; 45,512)
Phulwaria (Varanasi; 13,368)
Gangapur (Varanasi; 7,279)
Total

4,756
4,605
2,244
4,641
2,110
4,037
2,760
4,468
4,716
4,500
1,500
4,615
24
2,424
3,412
4,340
3,608
2,519
1,205
3,554
4,596

0.005
0.005
0.018
0.005
0.019
0.008
0.014
0.006
0.005
0.006
0.027
0.005
0.943
0.017
0.011
0.007
0.010
0.016
0.034
0.010
0.005
28.580

0.02
0.02
0.06
0.02
0.07
0.03
0.05
0.02
0.02
0.02
0.09
0.02
3.30
0.06
0.04
0.02
0.03
0.06
0.12
0.04
0.02
100.00

0.00
0.00
0.01
0.00
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.00
0.38
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.00
11.59

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttaranchal

294

36 UTTARANCHAL
36.1
Year

LATENT DEMAND BY YEAR - UTTARANCHAL


The Latent Demand for Stick and Solid Deodorants in Uttaranchal: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

1.750
1.791
1.833
1.876
1.920
1.965
2.010
2.056
2.103
2.151
2.201

0.90
0.88
0.86
0.84
0.82
0.80
0.78
0.76
0.74
0.72
0.70

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


Uttaranchal - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and Uttaranchal: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttaranchal

36.2

295

CITIES SORTED BY RANK - UTTARANCHAL

Uttaranchal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Dehradun (489,653)
Hardwar (191,363)
Haldwani-cum-Kathgodam (141,207)
Roorkee (106,134)
Kashipur (101,666)
Rudrapur (97,010)
Rishikesh (65,247)
Ramnagar (51,500)
Bharat Heavy Electrical Ltd. (47,294)
Manglaur (46,780)
Pithoragarh (45,003)
Jaspur (42,697)
Nainital (42,162)
Almora (33,474)
Kichha (33,369)
Mussoori (28,505)
Tehri (27,801)
Kotdwara (27,773)
Raipur (27,213)
Pauri (27,054)
Nagla (25,088)
Sitarganj (23,993)
Bajpur (23,817)
Srinagar (21,717)
Chamoli Gopeshwar (21,710)
Clement Town (21,469)
Ranikhet (20,829)
Laksar (19,944)
Uttarkashi (17,736)
Landaura (17,519)
Tanakpur (17,287)
Dhandera (16,726)
Khatima (15,722)
Gadarpur (14,912)
Veerbhadra (14,511)
Joshimath (14,436)
Vikasnagar (13,652)
Dhaluwala (12,253)
Jhabrera (10,254)
Herbertpur (10,106)

73
211
302
412
433
458
722
916
1,010
1,023
1,068
1,122
1,138
1,395
1,403
1,653
1,685
1,687
1,726
1,735
1,861
1,949
1,968
2,176
2,179
2,209
2,268
2,368
2,626
2,648
2,680
2,755
2,891
3,005
3,054
3,069
3,184
3,425
3,818
3,856

0.423
0.165
0.122
0.092
0.088
0.084
0.056
0.044
0.041
0.040
0.039
0.037
0.036
0.029
0.029
0.025
0.024
0.024
0.023
0.023
0.022
0.021
0.021
0.019
0.019
0.019
0.018
0.017
0.015
0.015
0.015
0.014
0.014
0.013
0.013
0.012
0.012
0.011
0.009
0.009

21.52
8.41
6.21
4.67
4.47
4.26
2.87
2.26
2.08
2.06
1.98
1.88
1.85
1.47
1.47
1.25
1.22
1.22
1.20
1.19
1.10
1.05
1.05
0.95
0.95
0.94
0.92
0.88
0.78
0.77
0.76
0.74
0.69
0.66
0.64
0.63
0.60
0.54
0.45
0.44

0.17
0.07
0.05
0.04
0.04
0.03
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttaranchal

296

City (population)

Uttaranchal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009


Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kashirampur (9,877)
Bandia (9,728)
Mahua Kheraganj (9,687)
Dineshpur (9,684)
Mohanpur Mohammadpur (9,513)
Doiwala (8,799)
Lansdowne (8,640)
Muni Ki Reti (8,615)
Bageshwar (8,532)
Kela Khera (8,510)
Sultanpur (8,434)
Gochar (7,958)
Banbasa (7,805)
Pratitnagar (7,739)
Karn Prayag (7,628)
Chamba (7,194)
Lalkuan (7,134)
Dharchula (7,024)
Kaladungi (6,698)
Mahua Dabra Haripura (6,681)
Barkot (6,668)
Bhimtal (6,424)
Lohaghat (6,373)
FRI and College Area (5,935)
Bhowali (5,797)
Didihat (5,254)
Narendra Nagar (5,244)
Shaktigarh (5,222)
Kachnal Gosain (4,591)
Champawat (4,328)
Dharchula Dehat (4,087)
Chakrata (3,824)
Landour (3,554)
Dogadda (2,941)
Dwarahat (2,781)
Rudra Prayag (2,451)
Dev Prayag (2,344)
Nand Prayag (1,567)
Others (3,244)
Total

3,916
3,936
3,943
3,944
3,994
4,132
4,159
4,165
4,174
4,181
4,193
4,290
4,318
4,335
4,358
4,435
4,451
4,473
4,542
4,546
4,549
4,579
4,590
4,661
4,691
4,771
4,773
4,778
4,866
4,888
4,912
4,933
4,949
4,977
4,990
4,996
5,001
5,018
30,000

0.009
0.008
0.008
0.008
0.008
0.008
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.005
0.004
0.004
0.004
0.003
0.003
0.003
0.002
0.002
0.002
0.001
0.003
1.965

0.43
0.43
0.43
0.43
0.42
0.39
0.38
0.38
0.38
0.37
0.37
0.35
0.34
0.34
0.34
0.32
0.31
0.31
0.29
0.29
0.29
0.28
0.28
0.26
0.25
0.23
0.23
0.23
0.20
0.19
0.18
0.17
0.16
0.13
0.12
0.11
0.10
0.07
0.14
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.80

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttaranchal

36.3

297

CITIES SORTED BY DISTRICT - UTTARANCHAL

City by District - Uttaranchal: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Ranikhet (Almora; 20,829)


Almora (Almora; 33,474)
Dwarahat (Almora; 2,781)
Bageshwar (Bageshwar; 8,532)
Joshimath (Chamoli; 14,436)
Gochar (Chamoli; 7,958)
Chamoli Gopeshwar (Chamoli; 21,710)
Nand Prayag (Chamoli; 1,567)
Karn Prayag (Chamoli; 7,628)
Lohaghat (Champawat; 6,373)
Tanakpur (Champawat; 17,287)
Champawat (Champawat; 4,328)
Banbasa (Champawat; 7,805)
Mussoori (Dehradun; 28,505)
Clement Town (Dehradun; 21,469)
Chakrata (Dehradun; 3,824)
Veerbhadra (Dehradun; 14,511)
Vikasnagar (Dehradun; 13,652)
Landour (Dehradun; 3,554)
Rishikesh (Dehradun; 65,247)
Herbertpur (Dehradun; 10,106)
Pratitnagar (Dehradun; 7,739)
Raipur (Dehradun; 27,213)
Doiwala (Dehradun; 8,799)
FRI and College Area (Dehradun; 5,935)
Dehradun (Dehradun; 32,915)
Srinagar (Garhwal; 21,717)
Lansdowne (Garhwal; 8,640)
Kashirampur (Garhwal; 9,877)
Kotdwara (Garhwal; 27,773)
Pauri (Garhwal; 27,054)
Dogadda (Garhwal; 2,941)
Roorkee (Hardwar; 106,134)
Mohanpur Mohammadpur (Hardwar; 9,513)
Manglaur (Hardwar; 46,780)
Laksar (Hardwar; 19,944)
Landaura (Hardwar; 17,519)
Jhabrera (Hardwar; 10,254)
Hardwar (Hardwar; 191,363)
Bharat Heavy Electrical Ltd. (Hardwar; 47,294)
Dhandera (Hardwar; 16,726)
Lalkuan (Nainital; 7,134)

2,268
1,395
4,990
4,174
3,069
4,290
2,179
5,018
4,358
4,590
2,680
4,888
4,318
1,653
2,209
4,933
3,054
3,184
4,949
722
3,856
4,335
1,726
4,132
4,661
73
2,176
4,159
3,916
1,687
1,735
4,977
412
3,994
1,023
2,368
2,648
3,818
211
1,010
2,755
4,451

0.018
0.029
0.002
0.007
0.012
0.007
0.019
0.001
0.007
0.006
0.015
0.004
0.007
0.025
0.019
0.003
0.013
0.012
0.003
0.056
0.009
0.007
0.023
0.008
0.005
0.423
0.019
0.007
0.009
0.024
0.023
0.003
0.092
0.008
0.040
0.017
0.015
0.009
0.165
0.041
0.014
0.006

0.92
1.47
0.12
0.38
0.63
0.35
0.95
0.07
0.34
0.28
0.76
0.19
0.34
1.25
0.94
0.17
0.64
0.60
0.16
2.87
0.44
0.34
1.20
0.39
0.26
21.52
0.95
0.38
0.43
1.22
1.19
0.13
4.67
0.42
2.06
0.88
0.77
0.45
8.41
2.08
0.74
0.31

0.01
0.01
0.00
0.00
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.01
0.00
0.01
0.00
0.00
0.02
0.00
0.00
0.01
0.00
0.00
0.17
0.01
0.00
0.00
0.01
0.01
0.00
0.04
0.00
0.02
0.01
0.01
0.00
0.07
0.02
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Uttaranchal

298

City by District - Uttaranchal: Stick and Solid Deodorants in 2009, US $ mln


City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kaladungi (Nainital; 6,698)


Bhimtal (Nainital; 6,424)
Nainital (Nainital; 1,401)
Bhowali (Nainital; 5,797)
Ramnagar (Nainital; 51,500)
Haldwani-cum-Kathgodam (Nainital; 141,207)
Dharchula (Pithoragarh; 7,024)
Dharchula Dehat (Pithoragarh; 4,087)
Didihat (Pithoragarh; 5,254)
Pithoragarh (Pithoragarh; 45,003)
Rudra Prayag (Rudraprayag; 2,451)
Dev Prayag (Tehri Garhwal; 2,344)
Tehri (Tehri Garhwal; 27,801)
Chamba (Tehri Garhwal; 7,194)
Narendra Nagar (Tehri Garhwal; 5,244)
Muni Ki Reti (Tehri Garhwal; 8,615)
Dhaluwala (Tehri Garhwal; 12,253)
Bajpur (Udham Singh Nagar; 23,817)
Kichha (Udham Singh Nagar; 33,369)
Nagla (Udham Singh Nagar; 25,088)
Bandia (Udham Singh Nagar; 9,728)
Jaspur (Udham Singh Nagar; 42,697)
Dineshpur (Udham Singh Nagar; 9,684)
Gadarpur (Udham Singh Nagar; 14,912)
Sitarganj (Udham Singh Nagar; 23,993)
Kela Khera (Udham Singh Nagar; 8,510)
Rudrapur (Udham Singh Nagar; 97,010)
Mahua Dabra Haripura (Udham Singh Nagar; 6,681)
Khatima (Udham Singh Nagar; 15,722)
Sultanpur (Udham Singh Nagar; 8,434)
Mahua Kheraganj (Udham Singh Nagar; 9,687)
Kashipur (Udham Singh Nagar; 101,666)
Kachnal Gosain (Udham Singh Nagar; 4,591)
Shaktigarh (Udham Singh Nagar; 5,222)
Barkot (Uttarkashi; 6,668)
Uttarkashi (Uttarkashi; 17,736)
Others (N/A; 3,244)
Total

4,542
4,579
1,138
4,691
916
302
4,473
4,912
4,771
1,068
4,996
5,001
1,685
4,435
4,773
4,165
3,425
1,968
1,403
1,861
3,936
1,122
3,944
3,005
1,949
4,181
458
4,546
2,891
4,193
3,943
433
4,866
4,778
4,549
2,626
30,000

0.006
0.006
0.036
0.005
0.044
0.122
0.006
0.004
0.005
0.039
0.002
0.002
0.024
0.006
0.005
0.007
0.011
0.021
0.029
0.022
0.008
0.037
0.008
0.013
0.021
0.007
0.084
0.006
0.014
0.007
0.008
0.088
0.004
0.005
0.006
0.015
0.003
1.965

0.29
0.28
1.85
0.25
2.26
6.21
0.31
0.18
0.23
1.98
0.11
0.10
1.22
0.32
0.23
0.38
0.54
1.05
1.47
1.10
0.43
1.88
0.43
0.66
1.05
0.37
4.26
0.29
0.69
0.37
0.43
4.47
0.20
0.23
0.29
0.78
0.14
100.00

0.00
0.00
0.01
0.00
0.02
0.05
0.00
0.00
0.00
0.02
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.01
0.01
0.00
0.01
0.00
0.01
0.01
0.00
0.03
0.00
0.01
0.00
0.00
0.04
0.00
0.00
0.00
0.01
0.00
0.80

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

299

37 WEST BENGAL
37.1
Year

LATENT DEMAND BY YEAR - WEST BENGAL


The Latent Demand for Stick and Solid Deodorants in West Bengal: 2004 - 2014
US $ mln
% of India

_________________________________________________________________________________________________________

2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

14.814
15.620
16.469
17.365
18.302
19.252
20.245
21.289
22.387
23.541
24.755

7.64
7.68
7.72
7.75
7.78
7.81
7.84
7.86
7.88
7.91
7.92

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com


West Bengal - Top Cities: Stick and Solid Deodorants in 2009

The Latent Demand for Stick and Solid Deodorants in India and West Bengal: 2009

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

37.2

300

CITIES SORTED BY RANK - WEST BENGAL

West Bengal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
City (population)
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kolkata (4,920,397)
Haora (1,083,545)
Durgapur (529,574)
Asansol (522,385)
Siliguri (505,167)
Bhatpara (474,747)
South Dumdum (421,246)
Maheshtala (418,092)
Panihati (374,227)
Rajpur Sonarpur (361,348)
Kamarhati (337,656)
Kulti (311,578)
Barddhaman (307,081)
Rajarhat Gopalpur (291,946)
Bally (280,983)
Baranagar (269,209)
Barasat (248,692)
North Dumdum (236,357)
Naihati (231,416)
Kharagpur (223,415)
Uluberia (217,089)
Serampore (212,642)
Haldia (183,360)
Hugli-Chinsurah (182,829)
Bidhan Nagar (180,301)
Raiganj (177,481)
Chandannagar (174,198)
English Bazar (173,427)
Baharampur (172,052)
Madhyamgram (167,041)
Medinipur (164,727)
Uttarpara Kotrung (161,348)
Barrackpur (155,040)
Krishnanagar (149,388)
Santipur (148,448)
Balurghat (145,571)
Jamuria (139,061)
Bankura (138,368)
Habra (137,169)
Kanchrapara (135,475)

4
28
71
75
76
84
93
94
103
106
114
128
129
141
147
149
162
173
176
186
197
202
233
234
235
244
250
251
253
266
269
276
291
303
305
313
326
328
332
335

3.970
0.874
0.427
0.421
0.408
0.383
0.340
0.337
0.302
0.292
0.272
0.251
0.248
0.236
0.227
0.217
0.201
0.191
0.187
0.180
0.175
0.172
0.148
0.148
0.145
0.143
0.141
0.140
0.139
0.135
0.133
0.130
0.125
0.121
0.120
0.117
0.112
0.112
0.111
0.109

20.62
4.54
2.22
2.19
2.12
1.99
1.77
1.75
1.57
1.51
1.41
1.31
1.29
1.22
1.18
1.13
1.04
0.99
0.97
0.94
0.91
0.89
0.77
0.77
0.76
0.74
0.73
0.73
0.72
0.70
0.69
0.68
0.65
0.63
0.62
0.61
0.58
0.58
0.57
0.57

1.61
0.35
0.17
0.17
0.17
0.16
0.14
0.14
0.12
0.12
0.11
0.10
0.10
0.10
0.09
0.09
0.08
0.08
0.08
0.07
0.07
0.07
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.04
0.04

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

301

City (population)

West Bengal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Halisahar (133,715)
Titagarh (133,413)
North Barrackpur (132,688)
Raniganj (132,009)
Khardaha (124,877)
Nabadwip (123,571)
Puruliya (122,207)
Rishra (121,662)
Basirhat (121,513)
Ashoknagar Kalyangarh (119,746)
Baidyabati (116,261)
Darjiling (115,508)
Bhadreswar (113,805)
Bansberia (112,203)
Champdani (110,891)
Bangaon (109,691)
Dumdum (108,836)
Jalpaiguri (107,647)
Kharagpur Rly. Settlement (94,893)
Chakdaha (93,417)
New Barrackpur (89,355)
Kalyani (88,067)
Contai (83,247)
Koch Bihar (82,511)
Garulia (81,971)
Budge Budge (81,064)
Jangipur (79,989)
Alipurduar (78,467)
Dhulian (78,315)
Konnagar (77,569)
Katwa (76,883)
Ranaghat (73,855)
Bolpur (70,531)
Old Maldah (67,614)
Bishnupur (66,539)
Suri (66,405)
Arambag (60,293)
Gayespur (59,111)
Gangarampur (57,521)
Jhargram (57,102)
Islampur (56,681)

343
344
346
348
372
378
382
383
385
390
403
407
409
416
421
427
432
437
507
516
552
558
589
595
600
612
619
635
636
646
653
688
716
738
749
750
826
841
867
875
886

0.108
0.108
0.107
0.107
0.101
0.100
0.099
0.098
0.098
0.097
0.094
0.093
0.092
0.091
0.089
0.088
0.088
0.087
0.077
0.075
0.072
0.071
0.067
0.067
0.066
0.065
0.065
0.063
0.063
0.063
0.062
0.060
0.057
0.055
0.054
0.054
0.049
0.048
0.046
0.046
0.046

0.56
0.56
0.56
0.55
0.52
0.52
0.51
0.51
0.51
0.50
0.49
0.48
0.48
0.47
0.46
0.46
0.46
0.45
0.40
0.39
0.37
0.37
0.35
0.35
0.34
0.34
0.34
0.33
0.33
0.33
0.32
0.31
0.30
0.28
0.28
0.28
0.25
0.25
0.24
0.24
0.24

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

302

City (population)

West Bengal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Kalna (56,047)
Ghatal (55,413)
Rampurhat (54,364)
Kandi (54,080)
Phulia (53,983)
Bankra (51,994)
Kaliaganj (51,174)
Baduria (50,936)
Jiaganj Azimganj (50,732)
Chittaranjan (49,332)
Tamluk (49,226)
Baruipur (48,300)
Kalimpong (46,169)
Gobardanga (44,706)
Kurseong (43,040)
Sainthia (42,156)
Jaygaon (41,533)
Dhupguri (40,817)
Taki (40,070)
Diamond Harbour (40,001)
Murshidabad (39,631)
Memari (38,876)
Dinhata (36,848)
Pujali (36,375)
Dubrajpur (35,182)
Aurangabad (34,518)
Nabagram Colony (34,292)
Guskara (34,227)
Paschim Punropara (33,513)
Tarakeswar (30,269)
Kankuria (29,403)
Sonamukhi (29,377)
Pandua (29,139)
Mainaguri (29,096)
Birnagar (28,569)
Sankrail (27,489)
Beldanga (27,243)
Egra (27,048)
Kajora (26,807)
Chakapara (26,008)
Kolaghat (25,466)

901
908
926
932
935
976
995
1,003
1,007
1,039
1,041
1,066
1,111
1,152
1,185
1,214
1,229
1,245
1,263
1,265
1,276
1,298
1,356
1,378
1,427
1,456
1,464
1,466
1,505
1,662
1,709
1,712
1,724
1,730
1,758
1,816
1,829
1,845
1,866
1,925
1,970

0.045
0.045
0.044
0.044
0.044
0.042
0.041
0.041
0.041
0.040
0.040
0.039
0.037
0.036
0.035
0.034
0.034
0.033
0.032
0.032
0.032
0.031
0.030
0.029
0.028
0.028
0.028
0.028
0.027
0.024
0.024
0.024
0.024
0.023
0.023
0.022
0.022
0.022
0.022
0.021
0.021

0.23
0.23
0.23
0.23
0.23
0.22
0.21
0.21
0.21
0.21
0.21
0.20
0.19
0.19
0.18
0.18
0.17
0.17
0.17
0.17
0.17
0.16
0.15
0.15
0.15
0.14
0.14
0.14
0.14
0.13
0.12
0.12
0.12
0.12
0.12
0.12
0.11
0.11
0.11
0.11
0.11

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

303

City (population)

West Bengal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Jaynagar Mazilpur (25,049)


Mal (24,934)
Kalara (24,845)
Dainhat (24,269)
Nibra (23,942)
Hindusthan Cables Town (23,796)
Panchla (23,726)
Adra (23,665)
Barrackpur Cantonment (23,647)
Balarampur (23,443)
Raghunathpur (23,430)
Farrakka Barrage Township (23,411)
Sarenga (23,225)
Mathabhanga (22,676)
Monoharpur (22,370)
Jagadanandapur (21,989)
Chandrakona (21,914)
Uttar Raypur (21,894)
Chata Kalikapur (21,577)
Taherpur (21,548)
Arra (21,388)
Nebadhai Duttapukur (21,357)
Ukhra (21,342)
Birlapur (21,301)
Khagrabari (21,228)
Singur (20,989)
Ondal (20,951)
Aistala (20,866)
Tufanganj (20,724)
Manikpur (20,544)
Guriahati (20,298)
Falakata (20,196)
Dhuilya (19,764)
Jhalda (19,196)
Cooper's Camp (19,072)
Srirampur (19,029)
Mrigala (18,975)
Ramjibanpur (18,651)
Domjur (18,070)
Podara (18,053)
Anksa (17,754)

1,998
2,014
2,024
2,066
2,094
2,109
2,115
2,121
2,123
2,151
2,153
2,156
2,180
2,230
2,261
2,302
2,311
2,312
2,348
2,351
2,365
2,367
2,369
2,378
2,385
2,412
2,417
2,432
2,444
2,457
2,486
2,497
2,534
2,597
2,615
2,622
2,627
2,665
2,729
2,731
2,767

0.020
0.020
0.020
0.020
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.019
0.018
0.018
0.018
0.018
0.018
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.017
0.016
0.016
0.016
0.015
0.015
0.015
0.015
0.015
0.015
0.015
0.014

0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.09
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.07

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

304

City (population)

West Bengal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Bahula (17,471)
Jhorhat (17,319)
Alipurduar Rly.Jnc. (17,074)
Uttar Bagdogra (16,942)
Sahajadpur (16,886)
Mahiari (16,566)
Talbandha (16,363)
Panchpara (16,197)
Dalurband (16,089)
Kshirpai (15,624)
Kenda (15,594)
Uttar Latabari (15,519)
Banarhat Tea Garden (15,502)
Jemari (15,132)
Jafarpur (15,073)
Kaugachhi (14,936)
Dalkhola (14,922)
Patulia (14,851)
Cart Road (14,718)
Simla (14,643)
Khandra (14,491)
Paschim Jitpur (14,382)
Haldibari (14,147)
Kulihanda (14,019)
Chhora (13,792)
Jagadishpur (13,778)
Dignala (13,438)
Balichak (13,112)
Dhusaripara (13,016)
Madanpur (12,921)
Bikihakola (12,784)
Raghudebbati (12,759)
Sukdal (12,659)
Salap (12,631)
Banupur (12,509)
Kharar (12,439)
Barjora (12,363)
Dakshin Jhapardaha (12,288)
Dafahat (12,163)
Chak Kashipur (11,983)
Parashkol (11,804)

2,801
2,828
2,860
2,878
2,883
2,919
2,946
2,975
2,993
3,043
3,045
3,056
3,060
3,111
3,121
3,140
3,142
3,151
3,166
3,177
3,201
3,214
3,255
3,273
3,317
3,320
3,369
3,426
3,446
3,463
3,487
3,492
3,512
3,519
3,545
3,558
3,567
3,579
3,604
3,638
3,670

0.014
0.014
0.014
0.014
0.014
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.013
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.012
0.011
0.011
0.011
0.011
0.011
0.011
0.011
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010
0.010

0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.07
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05

0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

305

City (population)

West Bengal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Mekliganj (11,637)
Ruiya (11,497)
Nasra (11,343)
Uttar Kamakhyaguri (11,326)
Kesabpur (11,124)
Ichhapur Defence Estate (11,116)
Chak Bankola (11,084)
Chachanda (11,064)
Bowali (10,957)
Kanyanagar (10,949)
Kasim Bazar (10,930)
Bholar Dabri (10,753)
Anup Nagar (10,701)
Srikantabati (10,631)
Kasba (10,572)
Muragachha (10,516)
Dhatrigram (10,322)
Baruihuda (10,285)
Begampur (10,253)
Argari (10,232)
Maslandapur (10,212)
Jagtaj (10,104)
Dakshin Rajyadharpur (9,993)
Guma (9,987)
Mirik (9,860)
Debipur (9,791)
Karimpur (9,743)
Kshidirpur (9,738)
Ramchandrapur (9,683)
Bipra Noapara (9,663)
Beldubi (9,649)
Sarpi (9,557)
Chandpur (9,499)
Dhakuria (9,498)
Bagnan (9,430)
Gairkata (9,359)
Parasia (9,328)
Khalor (9,312)
Chamrail (9,189)
Harharia Chak (9,061)
Harishpur (9,024)

3,694
3,717
3,744
3,746
3,782
3,786
3,792
3,800
3,825
3,829
3,836
3,873
3,886
3,899
3,915
3,923
3,955
3,968
3,974
3,978
3,986
4,010
4,030
4,032
4,053
4,066
4,070
4,071
4,080
4,083
4,086
4,101
4,114
4,115
4,129
4,138
4,143
4,148
4,169
4,189
4,194

0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.009
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.008
0.007
0.007
0.007

0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.05
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

306

City (population)

West Bengal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Satigachha (9,023)
Ahmadpur (9,020)
Chikrand (8,972)
Siduli (8,960)
Bahirgram (8,903)
Konardihi (8,860)
Deuli (8,771)
Kodalia (8,667)
Chelad (8,487)
Murgathaul (8,456)
Parbbatipur (8,414)
Ankurhati (8,365)
Bilpahari (8,364)
Darappur (8,306)
Bhanowara (8,306)
Gora Bazar (8,286)
Pangachhiya (8,237)
Amtala (8,163)
Barabazar (8,134)
Sahapur (8,092)
Kantlia (7,918)
Garshyamnagar (7,900)
Chak Bansberia (7,880)
Chapari (7,779)
Serpur (7,764)
Kharimala Khagrabari (7,749)
Santoshpur (7,714)
Naupala (7,651)
Kendra Khottamdi (7,616)
Uttar Goara (7,489)
Bamunari (7,426)
Shankhanagar (7,406)
Haripur (7,399)
Amodghata (7,373)
Hijuli (7,365)
Chechakhata (7,355)
Madhusudanpur (7,311)
Sadpur (7,242)
Makardaha (7,229)
Raigachhi (7,227)
Paniara (7,206)

4,196
4,197
4,208
4,210
4,222
4,234
4,244
4,257
4,296
4,303
4,310
4,315
4,316
4,328
4,329
4,334
4,341
4,360
4,365
4,370
4,393
4,398
4,402
4,421
4,424
4,426
4,431
4,446
4,454
4,480
4,488
4,494
4,498
4,499
4,501
4,504
4,508
4,522
4,524
4,525
4,533

0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.007
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.006

0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.04
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

307

City (population)

West Bengal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Krishnapur (7,171)
Nokpul (7,140)
Sonatikiri (7,120)
Bablari Dewanganj (7,052)
Eksara (6,966)
Gopalpur (6,961)
Barijhati (6,875)
Kanaipur (6,765)
Purba Tajpur (6,742)
Ghorsala (6,716)
Jot Kamal (6,656)
Uttar Mahammadpur (6,651)
Hatsimla (6,633)
Bara Bamonia (6,632)
Durllabhganj (6,584)
Par Beliya (6,484)
Amkula (6,376)
Sankarpur (6,360)
Charka (6,314)
Kharsarai (6,284)
Jala Kendua (6,212)
Khantora (6,201)
Kendua (6,196)
Bilandapur (6,147)
Natibpur (6,130)
Andul (6,098)
Panuhat (6,085)
Chak Enayetnagar (6,081)
Beliatore (6,072)
Alpur (6,063)
Nabagram (6,061)
Fatellapur (5,988)
Hatgachha (5,973)
Jetia (5,919)
Mandarbani (5,905)
Raghunathchak (5,883)
Uttar Kalas (5,840)
Kunustara (5,818)
Aiho (5,808)
Goasafat (5,807)
Mansinhapur (5,802)
Bairatisal (5,801)

4,541
4,548
4,550
4,557
4,567
4,568
4,581
4,599
4,608
4,611
4,618
4,619
4,625
4,627
4,637
4,645
4,656
4,659
4,668
4,675
4,689
4,692
4,694
4,700
4,701
4,703
4,705
4,706
4,707
4,709
4,710
4,717
4,718
4,725
4,728
4,730
4,737
4,740
4,742
4,743
4,746
4,747

0.006
0.006
0.006
0.006
0.006
0.006
0.006
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005
0.005

0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.03
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

308

City (population)

West Bengal - Cities Sorted by Rank: Stick and Solid Deodorants in 2009
Rank
US $ mln
% of State

% of India

_________________________________________________________________________________________________________

Ballavpur (5,791)
Dharmapur (5,783)
Kachu Pukur (5,745)
Char Brahmanagar (5,701)
Sirsha (5,602)
Chapui (5,570)
Prayagpur (5,531)
Banshra (5,508)
Tentulkuli (5,502)
Nachhratpur Katabari (5,490)
Khodarampur (5,488)
Uttar Durgapur (5,438)
Bhangar Raghunathpur (5,381)
Char Maijdia (5,374)
Goaljan (5,372)
Gopinathpur (5,353)
Baska (5,349)
Gabberia (5,343)
Khalia (5,325)
Ramnagar (5,291)
Sobhaganj (5,254)
Kakdihi (5,241)
Palashban (5,216)
Bhandardaha (5,173)
Uttar Pirpur (5,144)
Badhagachhi (5,068)
S.T. Power Project Town (5,025)
Dakshin Baguan (5,019)
Nabgram (4,987)
Garalgachha (4,833)
Mahira (4,825)
Balaram Pota (4,821)
Patuli (4,781)
Ratibati (4,694)
Pairagachha (4,673)
Belebathan (4,610)
Dhanyakuria (4,477)
Bhangri Pratham Khanda (4,418)
Dhandadihi (4,128)
Pattabong Tea Garden (1,754)
Total

4,751
4,752
4,759
4,764
4,776
4,781
4,786
4,788
4,791
4,792
4,793
4,800
4,808
4,810
4,811
4,815
4,816
4,817
4,822
4,825
4,830
4,834
4,836
4,842
4,846
4,852
4,858
4,859
4,860
4,874
4,875
4,876
4,880
4,883
4,884
4,892
4,902
4,905
4,930
5,015

0.005
0.005
0.005
0.005
0.005
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.004
0.003
0.001
19.252

0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.01
100.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
7.81

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

37.3

309

CITIES SORTED BY DISTRICT - WEST BENGAL

City by District - West Bengal: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India

_________________________________________________________________________________________________________

Barjora (Bankura; 12,363)


Sonamukhi (Bankura; 29,377)
Bankura (Bankura; 138,368)
Beliatore (Bankura; 6,072)
Nabgram (Barddhaman; 4,987)
Sankarpur (Barddhaman; 6,360)
Raghunathchak (Barddhaman; 5,883)
Prayagpur (Barddhaman; 5,531)
Patuli (Barddhaman; 4,781)
Parasia (Barddhaman; 9,328)
Ondal (Barddhaman; 20,951)
Sarpi (Barddhaman; 9,557)
Palashban (Barddhaman; 5,216)
Dalurband (Barddhaman; 16,089)
Murgathaul (Barddhaman; 8,456)
Pangachhiya (Barddhaman; 8,237)
Konardihi (Barddhaman; 8,860)
Kalna (Barddhaman; 56,047)
Panuhat (Barddhaman; 6,085)
Kajora (Barddhaman; 26,807)
Kendra Khottamdi (Barddhaman; 7,616)
Parashkol (Barddhaman; 11,804)
Dignala (Barddhaman; 13,438)
Khandra (Barddhaman; 14,491)
Kenda (Barddhaman; 15,594)
Katwa (Barddhaman; 76,883)
Kulti (Barddhaman; 311,578)
Kunustara (Barddhaman; 5,818)
Harishpur (Barddhaman; 9,024)
Haripur (Barddhaman; 7,399)
Siduli (Barddhaman; 8,960)
Gopinathpur (Barddhaman; 5,353)
Jamuria (Barddhaman; 139,061)
Dhatrigram (Barddhaman; 10,322)
Mahira (Barddhaman; 4,825)
Dhandadihi (Barddhaman; 4,128)
Debipur (Barddhaman; 9,791)
Mandarbani (Barddhaman; 5,905)
Hindusthan Cables Town (Barddhaman; 23,796)
Sirsha (Barddhaman; 5,602)
Guskara (Barddhaman; 34,227)
Bilpahari (Barddhaman; 8,364)

3,567
1,712
328
4,707
4,860
4,659
4,730
4,786
4,880
4,143
2,417
4,101
4,836
2,993
4,303
4,341
4,234
901
4,705
1,866
4,454
3,670
3,369
3,201
3,045
653
128
4,740
4,194
4,498
4,210
4,815
326
3,955
4,875
4,930
4,066
4,728
2,109
4,776
1,466
4,316

0.010
0.024
0.112
0.005
0.004
0.005
0.005
0.004
0.004
0.008
0.017
0.008
0.004
0.013
0.007
0.007
0.007
0.045
0.005
0.022
0.006
0.010
0.011
0.012
0.013
0.062
0.251
0.005
0.007
0.006
0.007
0.004
0.112
0.008
0.004
0.003
0.008
0.005
0.019
0.005
0.028
0.007

0.05
0.12
0.58
0.03
0.02
0.03
0.02
0.02
0.02
0.04
0.09
0.04
0.02
0.07
0.04
0.03
0.04
0.23
0.03
0.11
0.03
0.05
0.06
0.06
0.07
0.32
1.31
0.02
0.04
0.03
0.04
0.02
0.58
0.04
0.02
0.02
0.04
0.02
0.10
0.02
0.14
0.04

0.00
0.01
0.05
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.01
0.00
0.00
0.00
0.02
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.03
0.10
0.00
0.00
0.00
0.00
0.00
0.05
0.00
0.00
0.00
0.00
0.00
0.01
0.00
0.01
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

310

City by District - West Bengal: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Memari (Barddhaman; 38,876)


Srirampur (Barddhaman; 19,029)
Jemari (Barddhaman; 15,132)
Baska (Barddhaman; 5,349)
Barddhaman (Barddhaman; 307,081)
Asansol (Barddhaman; 522,385)
Chak Bankola (Barddhaman; 11,084)
Amkula (Barddhaman; 6,376)
Belebathan (Barddhaman; 4,610)
Ukhra (Barddhaman; 21,342)
Bhanowara (Barddhaman; 8,306)
Banshra (Barddhaman; 5,508)
Uttar Goara (Barddhaman; 7,489)
Ballavpur (Barddhaman; 5,791)
Bahula (Barddhaman; 17,471)
Anksa (Barddhaman; 17,754)
Ratibati (Barddhaman; 4,694)
Hatsimla (Barddhaman; 6,633)
Ramnagar (Barddhaman; 5,291)
Chelad (Barddhaman; 8,487)
Chhora (Barddhaman; 13,792)
Chittaranjan (Barddhaman; 49,332)
Dainhat (Barddhaman; 24,269)
Durgapur (Barddhaman; 529,574)
Raniganj (Barddhaman; 132,009)
Chapui (Barddhaman; 5,570)
Sukdal (Barddhaman; 12,659)
Ahmadpur (Birbhum; 9,020)
Rampurhat (Birbhum; 54,364)
Bolpur (Birbhum; 70,531)
Dubrajpur (Birbhum; 35,182)
Suri (Birbhum; 66,405)
Sainthia (Birbhum; 42,156)
Balurghat (Dakshin Dinajpur; 145,571)
Gangarampur (Dakshin Dinajpur; 57,521)
Darjiling (Darjiling; 115,508)
Pattabong Tea Garden (Darjiling; 1,754)
Kalimpong (Darjiling; 46,169)
Bairatisal (Darjiling; 5,801)
Cart Road (Darjiling; 14,718)
Mirik (Darjiling; 9,860)

1,298
2,622
3,111
4,816
129
75
3,792
4,656
4,892
2,369
4,329
4,788
4,480
4,751
2,801
2,767
4,883
4,625
4,825
4,296
3,317
1,039
2,066
71
348
4,781
3,512
4,197
926
716
1,427
750
1,214
313
867
407
5,015
1,111
4,747
3,166
4,053

0.031
0.015
0.012
0.004
0.248
0.421
0.009
0.005
0.004
0.017
0.007
0.004
0.006
0.005
0.014
0.014
0.004
0.005
0.004
0.007
0.011
0.040
0.020
0.427
0.107
0.004
0.010
0.007
0.044
0.057
0.028
0.054
0.034
0.117
0.046
0.093
0.001
0.037
0.005
0.012
0.008

0.16
0.08
0.06
0.02
1.29
2.19
0.05
0.03
0.02
0.09
0.03
0.02
0.03
0.02
0.07
0.07
0.02
0.03
0.02
0.04
0.06
0.21
0.10
2.22
0.55
0.02
0.05
0.04
0.23
0.30
0.15
0.28
0.18
0.61
0.24
0.48
0.01
0.19
0.02
0.06
0.04

0.01
0.01
0.00
0.00
0.10
0.17
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.02
0.01
0.17
0.04
0.00
0.00
0.00
0.02
0.02
0.01
0.02
0.01
0.05
0.02
0.04
0.00
0.02
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

311

City by District - West Bengal: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kurseong (Darjiling; 43,040)


Uttar Bagdogra (Darjiling; 16,942)
Siliguri (Darjiling and Jalpaiguri; 505,167)
Alpur (Haora; 6,063)
Ankurhati (Haora; 8,365)
Raghudebbati (Haora; 12,759)
Nibra (Haora; 23,942)
Salap (Haora; 12,631)
Andul (Haora; 6,098)
Santoshpur (Haora; 7,714)
Mahiari (Haora; 16,566)
Tentulkuli (Haora; 5,502)
Jagadishpur (Haora; 13,778)
Bipra Noapara (Haora; 9,663)
Mansinhapur (Haora; 5,802)
Manikpur (Haora; 20,544)
Makardaha (Haora; 7,229)
Gabberia (Haora; 5,343)
Bikihakola (Haora; 12,784)
Sarenga (Haora; 23,225)
Panchpara (Haora; 16,197)
Kalara (Haora; 24,845)
Dakshin Jhapardaha (Haora; 12,288)
Jhorhat (Haora; 17,319)
Sahapur (Haora; 8,092)
Paniara (Haora; 7,206)
Chamrail (Haora; 9,189)
Khalia (Haora; 5,325)
Podara (Haora; 18,053)
Chakapara (Haora; 26,008)
Argari (Haora; 10,232)
Jala Kendua (Haora; 6,212)
Beldubi (Haora; 9,649)
Panchla (Haora; 23,726)
Natibpur (Haora; 6,130)
Naupala (Haora; 7,651)
Banupur (Haora; 12,509)
Bagnan (Haora; 9,430)
Sankrail (Haora; 27,489)
Eksara (Haora; 6,966)
Bhandardaha (Haora; 5,173)

1,185
2,878
76
4,709
4,315
3,492
2,094
3,519
4,703
4,431
2,919
4,791
3,320
4,083
4,746
2,457
4,524
4,817
3,487
2,180
2,975
2,024
3,579
2,828
4,370
4,533
4,169
4,822
2,731
1,925
3,978
4,689
4,086
2,115
4,701
4,446
3,545
4,129
1,816
4,567
4,842

0.035
0.014
0.408
0.005
0.007
0.010
0.019
0.010
0.005
0.006
0.013
0.004
0.011
0.008
0.005
0.017
0.006
0.004
0.010
0.019
0.013
0.020
0.010
0.014
0.007
0.006
0.007
0.004
0.015
0.021
0.008
0.005
0.008
0.019
0.005
0.006
0.010
0.008
0.022
0.006
0.004

0.18
0.07
2.12
0.03
0.04
0.05
0.10
0.05
0.03
0.03
0.07
0.02
0.06
0.04
0.02
0.09
0.03
0.02
0.05
0.10
0.07
0.10
0.05
0.07
0.03
0.03
0.04
0.02
0.08
0.11
0.04
0.03
0.04
0.10
0.03
0.03
0.05
0.04
0.12
0.03
0.02

0.01
0.01
0.17
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.01
0.01
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.00
0.01
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

312

City by District - West Bengal: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Uttar Pirpur (Haora; 5,144)


Bally (Haora; 99,799)
Ramchandrapur (Haora; 9,683)
Bankra (Haora; 51,994)
Domjur (Haora; 18,070)
Hatgachha (Haora; 5,973)
Khantora (Haora; 6,201)
Dhuilya (Haora; 19,764)
Khalor (Haora; 9,312)
Balaram Pota (Haora; 4,821)
Haora (Haora; 1,083,545)
Kesabpur (Haora; 11,124)
Uluberia (Haora; 217,089)
Kantlia (Haora; 7,918)
Nabagram Colony (Hugli; 34,292)
Begampur (Hugli; 10,253)
Chak Bansberia (Hugli; 7,880)
Baidyabati (Hugli; 116,261)
Amodghata (Hugli; 7,373)
Pairagachha (Hugli; 4,673)
Barijhati (Hugli; 6,875)
Konnagar (Hugli; 77,569)
Chikrand (Hugli; 8,972)
Kanaipur (Hugli; 6,765)
Dakshin Rajyadharpur (Hugli; 9,993)
Rishra (Hugli; 13,132)
Kharsarai (Hugli; 6,284)
Uttarpara Kotrung (Hugli; 161,348)
Kodalia (Hugli; 8,667)
Mrigala (Hugli; 18,975)
Krishnapur (Hugli; 7,171)
Champdani (Hugli; 110,891)
Kulihanda (Hugli; 14,019)
Pandua (Hugli; 29,139)
Garalgachha (Hugli; 4,833)
Monoharpur (Hugli; 22,370)
Chandannagar (Hugli; 174,198)
Shankhanagar (Hugli; 7,406)
Dharmapur (Hugli; 5,783)
Bhadreswar (Hugli; 113,805)
Singur (Hugli; 20,989)

4,846
147
4,080
976
2,729
4,718
4,692
2,534
4,148
4,876
28
3,782
197
4,393
1,464
3,974
4,402
403
4,499
4,884
4,581
646
4,208
4,599
4,030
383
4,675
276
4,257
2,627
4,541
421
3,273
1,724
4,874
2,261
250
4,494
4,752
409
2,412

0.004
0.227
0.008
0.042
0.015
0.005
0.005
0.016
0.008
0.004
0.874
0.009
0.175
0.006
0.028
0.008
0.006
0.094
0.006
0.004
0.006
0.063
0.007
0.005
0.008
0.098
0.005
0.130
0.007
0.015
0.006
0.089
0.011
0.024
0.004
0.018
0.141
0.006
0.005
0.092
0.017

0.02
1.18
0.04
0.22
0.08
0.03
0.03
0.08
0.04
0.02
4.54
0.05
0.91
0.03
0.14
0.04
0.03
0.49
0.03
0.02
0.03
0.33
0.04
0.03
0.04
0.51
0.03
0.68
0.04
0.08
0.03
0.46
0.06
0.12
0.02
0.09
0.73
0.03
0.02
0.48
0.09

0.00
0.09
0.00
0.02
0.01
0.00
0.00
0.01
0.00
0.00
0.35
0.00
0.07
0.00
0.01
0.00
0.00
0.04
0.00
0.00
0.00
0.03
0.00
0.00
0.00
0.04
0.00
0.05
0.00
0.01
0.00
0.04
0.00
0.01
0.00
0.01
0.06
0.00
0.00
0.04
0.01

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

313

City by District - West Bengal: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Simla (Hugli; 14,643)


Bansberia (Hugli; 112,203)
Hugli-Chinsurah (Hugli; 182,829)
Serampore (Hugli; 212,642)
Bamunari (Hugli; 7,426)
Badhagachhi (Hugli; 5,068)
Tarakeswar (Hugli; 30,269)
Purba Tajpur (Hugli; 6,742)
Raghunathpur (Hugli; 15,156)
Madhusudanpur (Hugli; 7,311)
Arambag (Hugli; 60,293)
Sobhaganj (Jalpaiguri; 5,254)
Alipurduar (Jalpaiguri; 78,467)
Gairkata (Jalpaiguri; 9,359)
Paschim Jitpur (Jalpaiguri; 14,382)
Mal (Jalpaiguri; 24,934)
Jalpaiguri (Jalpaiguri; 107,647)
Falakata (Jalpaiguri; 20,196)
Jaygaon (Jalpaiguri; 41,533)
Banarhat Tea Garden (Jalpaiguri; 15,502)
Uttar Latabari (Jalpaiguri; 15,519)
Dhupguri (Jalpaiguri; 40,817)
Mainaguri (Jalpaiguri; 29,096)
Uttar Kamakhyaguri (Jalpaiguri; 11,326)
Chechakhata (Jalpaiguri; 7,355)
Bholar Dabri (Jalpaiguri; 10,753)
Alipurduar Rly.Jnc. (Jalpaiguri; 17,074)
Bhangri Pratham Khanda (Koch Bihar; 4,418)
Haldibari (Koch Bihar; 14,147)
Kharimala Khagrabari (Koch Bihar; 7,749)
Tufanganj (Koch Bihar; 20,724)
Khagrabari (Koch Bihar; 21,228)
Mekliganj (Koch Bihar; 11,637)
Dinhata (Koch Bihar; 36,848)
Mathabhanga (Koch Bihar; 22,676)
Koch Bihar (Koch Bihar; 82,511)
Guriahati (Koch Bihar; 20,298)
Kolkata (Kolkata; 4,920,397)
Aiho (Maldah; 5,808)
English Bazar (Maldah; 173,427)
Old Maldah (Maldah; 67,614)

3,177
416
234
202
4,488
4,852
1,662
4,608
2,153
4,508
826
4,830
635
4,138
3,214
2,014
437
2,497
1,229
3,060
3,056
1,245
1,730
3,746
4,504
3,873
2,860
4,905
3,255
4,426
2,444
2,385
3,694
1,356
2,230
595
2,486
4
4,742
251
738

0.012
0.091
0.148
0.172
0.006
0.004
0.024
0.005
0.019
0.006
0.049
0.004
0.063
0.008
0.012
0.020
0.087
0.016
0.034
0.013
0.013
0.033
0.023
0.009
0.006
0.009
0.014
0.004
0.011
0.006
0.017
0.017
0.009
0.030
0.018
0.067
0.016
3.970
0.005
0.140
0.055

0.06
0.47
0.77
0.89
0.03
0.02
0.13
0.03
0.10
0.03
0.25
0.02
0.33
0.04
0.06
0.10
0.45
0.08
0.17
0.06
0.07
0.17
0.12
0.05
0.03
0.05
0.07
0.02
0.06
0.03
0.09
0.09
0.05
0.15
0.10
0.35
0.09
20.62
0.02
0.73
0.28

0.00
0.04
0.06
0.07
0.00
0.00
0.01
0.00
0.01
0.00
0.02
0.00
0.03
0.00
0.00
0.01
0.04
0.01
0.01
0.01
0.01
0.01
0.01
0.00
0.00
0.00
0.01
0.00
0.00
0.00
0.01
0.01
0.00
0.01
0.01
0.03
0.01
1.61
0.00
0.06
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

314

City by District - West Bengal: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Kachu Pukur (Maldah; 5,745)


Kendua (Maldah; 6,196)
Dakshin Baguan (Medinipur; 5,019)
Ramjibanpur (Medinipur; 18,651)
Ghatal (Medinipur; 55,413)
Durllabhganj (Medinipur; 6,584)
Egra (Medinipur; 27,048)
Jhargram (Medinipur; 57,102)
Chandrakona (Medinipur; 21,914)
Goasafat (Medinipur; 5,807)
Tamluk (Medinipur; 49,226)
Haldia (Medinipur; 183,360)
Balichak (Medinipur; 13,112)
Medinipur (Medinipur; 164,727)
Deuli (Medinipur; 8,771)
Kolaghat (Medinipur; 25,466)
Kharar (Medinipur; 12,439)
Kharagpur Rly. Settlement (Medinipur; 94,893)
Kharagpur (Medinipur; 223,415)
Bahirgram (Medinipur; 8,903)
Contai (Medinipur; 83,247)
Kakdihi (Medinipur; 5,241)
Kshirpai (Medinipur; 15,624)
Chachanda (Murshidabad; 11,064)
Uttar Mahammadpur (Murshidabad; 6,651)
Baharampur (Murshidabad; 172,052)
Fatellapur (Murshidabad; 5,988)
Farrakka Barrage Township (Murshidabad; 23,411)
Anup Nagar (Murshidabad; 10,701)
Aurangabad (Murshidabad; 34,518)
Srikantabati (Murshidabad; 10,631)
Dafahat (Murshidabad; 12,163)
Charka (Murshidabad; 6,314)
Sahajadpur (Murshidabad; 16,886)
Beldanga (Murshidabad; 27,243)
Murshidabad (Murshidabad; 39,631)
Khodarampur (Murshidabad; 5,488)
Dhulian (Murshidabad; 78,315)
Dhusaripara (Murshidabad; 13,016)
Ghorsala (Murshidabad; 6,716)
Goaljan (Murshidabad; 5,372)

4,759
4,694
4,859
2,665
908
4,637
1,845
875
2,311
4,743
1,041
233
3,426
269
4,244
1,970
3,558
507
186
4,222
589
4,834
3,043
3,800
4,619
253
4,717
2,156
3,886
1,456
3,899
3,604
4,668
2,883
1,829
1,276
4,793
636
3,446
4,611
4,811

0.005
0.005
0.004
0.015
0.045
0.005
0.022
0.046
0.018
0.005
0.040
0.148
0.011
0.133
0.007
0.021
0.010
0.077
0.180
0.007
0.067
0.004
0.013
0.009
0.005
0.139
0.005
0.019
0.009
0.028
0.009
0.010
0.005
0.014
0.022
0.032
0.004
0.063
0.011
0.005
0.004

0.02
0.03
0.02
0.08
0.23
0.03
0.11
0.24
0.09
0.02
0.21
0.77
0.05
0.69
0.04
0.11
0.05
0.40
0.94
0.04
0.35
0.02
0.07
0.05
0.03
0.72
0.03
0.10
0.04
0.14
0.04
0.05
0.03
0.07
0.11
0.17
0.02
0.33
0.05
0.03
0.02

0.00
0.00
0.00
0.01
0.02
0.00
0.01
0.02
0.01
0.00
0.02
0.06
0.00
0.05
0.00
0.01
0.00
0.03
0.07
0.00
0.03
0.00
0.01
0.00
0.00
0.06
0.00
0.01
0.00
0.01
0.00
0.00
0.00
0.01
0.01
0.01
0.00
0.03
0.00
0.00
0.00

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

315

City by District - West Bengal: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Serpur (Murshidabad; 7,764)


Jot Kamal (Murshidabad; 6,656)
Jiaganj Azimganj (Murshidabad; 50,732)
Gora Bazar (Murshidabad; 8,286)
Harharia Chak (Murshidabad; 9,061)
Kankuria (Murshidabad; 29,403)
Jangipur (Murshidabad; 79,989)
Paschim Punropara (Murshidabad; 33,513)
Jagtaj (Murshidabad; 10,104)
Kasim Bazar (Murshidabad; 10,930)
Kandi (Murshidabad; 54,080)
Parbbatipur (Nadia; 8,414)
Krishnanagar (Nadia; 149,388)
Nasra (Nadia; 11,343)
Bablari Dewanganj (Nadia; 7,052)
Kshidirpur (Nadia; 9,738)
Chakdaha (Nadia; 93,417)
Santipur (Nadia; 148,448)
Satigachha (Nadia; 9,023)
Taherpur (Nadia; 21,548)
Baruihuda (Nadia; 10,285)
Darappur (Nadia; 8,306)
Char Maijdia (Nadia; 5,374)
Nabadwip (Nadia; 123,571)
Phulia (Nadia; 53,983)
Birnagar (Nadia; 28,569)
Jagadanandapur (Nadia; 21,989)
Ranaghat (Nadia; 73,855)
Char Brahmanagar (Nadia; 5,701)
Madanpur (Nadia; 12,921)
Gopalpur (Nadia; 6,961)
Cooper's Camp (Nadia; 19,072)
Karimpur (Nadia; 9,743)
Kalyani (Nadia; 88,067)
Aistala (Nadia; 20,866)
Gayespur (Nadia; 59,111)
Habra (North Twentyfour Parganas; 137,169)
North Dumdum (North Twentyfour Parganas; 236,357)
Nokpul (North Twentyfour Parganas; 7,140)
Ashoknagar Kalyangarh (North Twentyfour Parganas;
Baduria (North Twentyfour Parganas; 50,936)

4,424
4,618
1,007
4,334
4,189
1,709
619
1,505
4,010
3,836
932
4,310
303
3,744
4,557
4,071
516
305
4,196
2,351
3,968
4,328
4,810
378
935
1,758
2,302
688
4,764
3,463
4,568
2,615
4,070
558
2,432
841
332
173
4,548
390
1,003

0.006
0.005
0.041
0.007
0.007
0.024
0.065
0.027
0.008
0.009
0.044
0.007
0.121
0.009
0.006
0.008
0.075
0.120
0.007
0.017
0.008
0.007
0.004
0.100
0.044
0.023
0.018
0.060
0.005
0.010
0.006
0.015
0.008
0.071
0.017
0.048
0.111
0.191
0.006
0.097
0.041

0.03
0.03
0.21
0.03
0.04
0.12
0.34
0.14
0.04
0.05
0.23
0.04
0.63
0.05
0.03
0.04
0.39
0.62
0.04
0.09
0.04
0.03
0.02
0.52
0.23
0.12
0.09
0.31
0.02
0.05
0.03
0.08
0.04
0.37
0.09
0.25
0.57
0.99
0.03
0.50
0.21

0.00
0.00
0.02
0.00
0.00
0.01
0.03
0.01
0.00
0.00
0.02
0.00
0.05
0.00
0.00
0.00
0.03
0.05
0.00
0.01
0.00
0.00
0.00
0.04
0.02
0.01
0.01
0.02
0.00
0.00
0.00
0.01
0.00
0.03
0.01
0.02
0.04
0.08
0.00
0.04
0.02

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

316

City by District - West Bengal: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Patulia (North Twentyfour Parganas; 14,851)


Kaugachhi (North Twentyfour Parganas; 14,936)
North Barrackpur (North Twentyfour Parganas; 132,688)
Halisahar (North Twentyfour Parganas; 133,715)
Dhanyakuria (North Twentyfour Parganas; 4,477)
Nebadhai Duttapukur (North Twentyfour Parganas; 21,357)
Guma (North Twentyfour Parganas; 9,987)
Madhyamgram (North Twentyfour Parganas; 167,041)
Titagarh (North Twentyfour Parganas; 133,413)
Maslandapur (North Twentyfour Parganas; 10,212)
Bangaon (North Twentyfour Parganas; 109,691)
Gobardanga (North Twentyfour Parganas; 44,706)
Bhatpara (North Twentyfour Parganas; 474,747)
Talbandha (North Twentyfour Parganas; 16,363)
Dhakuria (North Twentyfour Parganas; 9,498)
Bidhan Nagar (North Twentyfour Parganas; 180,301)
Bara Bamonia (North Twentyfour Parganas; 6,632)
New Barrackpur (North Twentyfour Parganas; 89,355)
Raigachhi (North Twentyfour Parganas; 7,227)
Sonatikiri (North Twentyfour Parganas; 7,120)
Muragachha (North Twentyfour Parganas; 10,516)
Chandpur (North Twentyfour Parganas; 9,499)
Khardaha (North Twentyfour Parganas; 124,877)
Kamarhati (North Twentyfour Parganas; 337,656)
Baranagar (North Twentyfour Parganas; 269,209)
South Dumdum (North Twentyfour Parganas; 421,246)
Sadpur (North Twentyfour Parganas; 7,242)
Kanchrapara (North Twentyfour Parganas; 135,475)
Ruiya (North Twentyfour Parganas; 11,497)
Jetia (North Twentyfour Parganas; 5,919)
Dumdum (North Twentyfour Parganas; 108,836)
Jafarpur (North Twentyfour Parganas; 15,073)
Ichhapur Defence Estate (North Twentyfour Parganas;
Garshyamnagar (North Twentyfour Parganas; 7,900)
Panihati (North Twentyfour Parganas; 374,227)
Barrackpur Cantonment (North Twentyfour Parganas; 23,647)
Rajarhat Gopalpur (North Twentyfour Parganas; 291,946)
Basirhat (North Twentyfour Parganas; 121,513)
Barrackpur (North Twentyfour Parganas; 155,040)
Barasat (North Twentyfour Parganas; 248,692)
Taki (North Twentyfour Parganas; 40,070)
Naihati (North Twentyfour Parganas; 231,416)

3,151
3,140
346
343
4,902
2,367
4,032
266
344
3,986
427
1,152
84
2,946
4,115
235
4,627
552
4,525
4,550
3,923
4,114
372
114
149
93
4,522
335
3,717
4,725
432
3,121
3,786
4,398
103
2,123
141
385
291
162
1,263
176

0.012
0.012
0.107
0.108
0.004
0.017
0.008
0.135
0.108
0.008
0.088
0.036
0.383
0.013
0.008
0.145
0.005
0.072
0.006
0.006
0.008
0.008
0.101
0.272
0.217
0.340
0.006
0.109
0.009
0.005
0.088
0.012
0.009
0.006
0.302
0.019
0.236
0.098
0.125
0.201
0.032
0.187

0.06
0.06
0.56
0.56
0.02
0.09
0.04
0.70
0.56
0.04
0.46
0.19
1.99
0.07
0.04
0.76
0.03
0.37
0.03
0.03
0.04
0.04
0.52
1.41
1.13
1.77
0.03
0.57
0.05
0.02
0.46
0.06
0.05
0.03
1.57
0.10
1.22
0.51
0.65
1.04
0.17
0.97

0.00
0.00
0.04
0.04
0.00
0.01
0.00
0.05
0.04
0.00
0.04
0.01
0.16
0.01
0.00
0.06
0.00
0.03
0.00
0.00
0.00
0.00
0.04
0.11
0.09
0.14
0.00
0.04
0.00
0.00
0.04
0.00
0.00
0.00
0.12
0.01
0.10
0.04
0.05
0.08
0.01
0.08

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

West Bengal

317

City by District - West Bengal: Stick and Solid Deodorants in 2009, US $ mln
City (district, population)
Rank
US $ mln % of State % of India
_________________________________________________________________________________________________________

Garulia (North Twentyfour Parganas; 81,971)


Nabagram (Puruliya; 6,061)
Jhalda (Puruliya; 19,196)
Arra (Puruliya; 21,388)
S.T. Power Project Town (Puruliya; 5,025)
Chapari (Puruliya; 7,779)
Par Beliya (Puruliya; 6,484)
Adra (Puruliya; 23,665)
Hijuli (Puruliya; 7,365)
Puruliya (Puruliya; 122,207)
Barabazar (Puruliya; 8,134)
Balarampur (South Twentyfour Parganas; 5,059)
Jaynagar Mazilpur (South Twentyfour Parganas; 25,049)
Kanyanagar (South Twentyfour Parganas; 10,949)
Rajpur Sonarpur (South Twentyfour Parganas; 361,348)
Uttar Raypur (South Twentyfour Parganas; 21,894)
Baruipur (South Twentyfour Parganas; 48,300)
Bilandapur (South Twentyfour Parganas; 6,147)
Budge Budge (South Twentyfour Parganas; 81,064)
Bowali (South Twentyfour Parganas; 10,957)
Chak Enayetnagar (South Twentyfour Parganas; 6,081)
Bishnupur (South Twentyfour Parganas; 4,865)
Chak Kashipur (South Twentyfour Parganas; 11,983)
Birlapur (South Twentyfour Parganas; 21,301)
Uttar Kalas (South Twentyfour Parganas; 5,840)
Pujali (South Twentyfour Parganas; 36,375)
Chata Kalikapur (South Twentyfour Parganas; 21,577)
Bhangar Raghunathpur (South Twentyfour Parganas; 5,381)
Diamond Harbour (South Twentyfour Parganas; 40,001)
Maheshtala (South Twentyfour Parganas; 418,092)
Amtala (South Twentyfour Parganas; 8,163)
Uttar Durgapur (South Twentyfour Parganas; 5,438)
Nachhratpur Katabari (Uttar Dinajpur; 5,490)
Islampur (Uttar Dinajpur; 56,681)
Dalkhola (Uttar Dinajpur; 14,922)
Kasba (Uttar Dinajpur; 10,572)
Kaliaganj (Uttar Dinajpur; 51,174)
Raiganj (Uttar Dinajpur; 177,481)
Total

600
4,710
2,597
2,365
4,858
4,421
4,645
2,121
4,501
382
4,365
2,151
1,998
3,829
106
2,312
1,066
4,700
612
3,825
4,706
749
3,638
2,378
4,737
1,378
2,348
4,808
1,265
94
4,360
4,800
4,792
886
3,142
3,915
995
244

0.066
0.005
0.015
0.017
0.004
0.006
0.005
0.019
0.006
0.099
0.007
0.019
0.020
0.009
0.292
0.018
0.039
0.005
0.065
0.009
0.005
0.054
0.010
0.017
0.005
0.029
0.017
0.004
0.032
0.337
0.007
0.004
0.004
0.046
0.012
0.009
0.041
0.143
19.252

0.34
0.03
0.08
0.09
0.02
0.03
0.03
0.10
0.03
0.51
0.03
0.10
0.10
0.05
1.51
0.09
0.20
0.03
0.34
0.05
0.03
0.28
0.05
0.09
0.02
0.15
0.09
0.02
0.17
1.75
0.03
0.02
0.02
0.24
0.06
0.04
0.21
0.74
100.00

0.03
0.00
0.01
0.01
0.00
0.00
0.00
0.01
0.00
0.04
0.00
0.01
0.01
0.00
0.12
0.01
0.02
0.00
0.03
0.00
0.00
0.02
0.00
0.01
0.00
0.01
0.01
0.00
0.01
0.14
0.00
0.00
0.00
0.02
0.00
0.00
0.02
0.06
7.81

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

www.icongrouponline.com

2008 ICON Group International, Inc.

Disclaimers, Warrantees, and User Agreement Provisions

318

38 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS


38.1 DISCLAIMERS & SAFE HARBOR
Summary disclaimer. This publication ("Report") does not constitute legal, valuation, tax, or financial consulting advice. Nor is
it a statement on the performance, management capability or future potential (good or bad) of the company(ies), industry(ies),
product(s), region(s), city(ies) or state or union territory(ies) discussed. It is offered as an information service to clients,
associates, and academicians. Those interested in specific guidance for legal, strategic, and/or financial or accounting matters
should seek competent professional assistance from their own advisors.
Information was furnished to ICON Group International, Inc. ("ICON Group"), and its subsidiaries, by its internal researchers
and/or extracted from public filings, or sources available within the public domain, including other information providers (e.g.
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traded. ICON Group reports are used by various companies and persons including consulting firms, investment officers, pension
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Information Accuracy. Although the statements in this report are derived from or based upon various information sources and/or
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in a city, state, union territory, industry or product area, or an offer or solicitation with respect to the purchase or sale of a security,
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needs of any particular person or legal entity. With respect to any specific company, city, state, union territory, region, or industry
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estimates provided in this report. ICON Group is not a registered Investment Adviser or a Broker/Dealer.

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2008 ICON Group International, Inc.

Disclaimers, Warrantees, and User Agreement Provisions

319

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