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    Demand For Casting

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    chamanrai
    Maruti Suzuki uses several techniques to forecast demand, including surveys of buyer intentions, expert opinions from dealers, and analysis of past sales data. Dealer opinions provide insights into customer inquiries and reservations by region. Maruti also analyzes economic factors. The demand forecasts from different techniques are compared, and production is adjusted if forecasts vary more than 5-10% to accurately meet anticipated customer needs.

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    Demand For Casting

    Uploaded by

    chamanrai
    2K views20 pages
    Maruti Suzuki uses several techniques to forecast demand, including surveys of buyer intentions, expert opinions from dealers, and analysis of past sales data. Dealer opinions provide insights into customer inquiries and reservations by region. Maruti also analyzes economic factors. The demand forecasts from different techniques are compared, and production is adjusted if forecasts vary more than 5-10% to accurately meet anticipated customer needs.

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    Maruti Suzuki uses several techniques to forecast demand, including surveys of buyer intentions, expert opinions from dealers, and analysis of past sales data. Dealer opinions provide insights into customer inquiries and reservations by region. Maruti also analyzes economic factors. The demand forecasts from different techniques are compared, and production is adjusted if forecasts vary more than 5-10% to accurately meet anticipated customer needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views20 pages

    Demand For Casting

    Uploaded by

    chamanrai
    Maruti Suzuki uses several techniques to forecast demand, including surveys of buyer intentions, expert opinions from dealers, and analysis of past sales data. Dealer opinions provide insights into customer inquiries and reservations by region. Maruti also analyzes economic factors. The demand forecasts from different techniques are compared, and production is adjusted if forecasts vary more than 5-10% to accurately meet anticipated customer needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 20

    PROJECT

    DEMAND FORECASTING BY
    MARUTI SUZUKI

    SUBMITTED BY:
    AMIT KUMAR-911
    AYUSHI SHARMA-921
    CHAMAN RAI-925
    NEHA AGARWAL-946
    DEMAND FORECASTING
    Demand Forecasting is the
    activity of estimating the
    quantity of a product or service
    that consumers will purchase.
    Why demand forecasting is
    done
     Purchasing required amount of raw materials.
     Determining appropriate price policy
     Setting sales targets and establishing controls and
    incentives.
     Evolving a suitable advertising and promotional campaign.
     Forecasting short term financial requirements.
    Contd…

     Planning of a new unit or expansion of an


    existing unit.
     Planning long term financial
    requirements.
     Planning man-power requirements.
     Appropriate production scheduling.
    Factors affecting demand
    forecasting
    1. Geography
    -Different states: People have different
    choice for different models, so accordingly
    demand is forecasted keeping in mind the
    interest of the customers
    for eg. Maruti swift was not successful in
    uttar pradesh because of it’s shape,where as
    in other states it was a big success.
    contd….
    Even factors like colour play an
    important role in influencing
    demand.People in South
    India avoid black colour cars whereas
    in North India it is demanded.
    Contd..
    2. Time Period
    -festive seasons

    -marriage season

    -seasonal factors
    3. Product level: Different
    variants of a car have different
    demands
    for eg. People who travel more,
    prefer diesel models of different
    cars over the petrol version
    Contd.
    4. Economic environment: various
    factors such as GDP, inflation and deflation
    play an important role.

    5. Market share
    Demand forecasting
    techniques
     Survey of buyers intentions
     Hunch method or Expert opinion
     Delphi method
     Naïve model
     Controlled experiments
     Judgemental approach
     Economic indicators
     Analysis of time series and trend
    projection
     Smoothing techniques
    How demand
    forecasting is done by
    Maruti
    Survey of buyer’s intentions

    -gives an insight into what customer’s


    want and have the willingness to buy
    -respondents may not give realistic
    and rational responses.
    SURVEY IS DONE TO……

     To estimate what proportion of the


    population will ultimately buy their
    car, they estimate what proportion of
    the population:
     1. wants to buy a car
     2. has the income to pay
     3. is interested in buying the car
    which the company has for sale.
    Hunch method/Expert
    opinion
     Involves field experts like Dealers
    -Provide information regarding different
    enquiries made by people about different cars.
    (conversion rate- 20%)
    -maintain database of past customers
    -number of car booked in advance
    Based on these send a demand for cars to Maruti
    Suzuki.
    EXPERT OPINION
     Maruti gathers information from
    industry experts about where the
    market is headed
     advantage of this method is that the
    information comes from the sources
    most involved with the market
    PAST SALES ANALYSIS
     It is done by colllecting the past sales
    recorded in different region by Maruti
    all over india.
    - different statistical analytical test
    are performed to forecast the
    demand for future.
    POS SYSTEM
    Maruti uses a software called
    POS(Point on sale) system.

    -It contains all the database


    maintained by Maruti.
    -with the help of this software they
    forecast demand.
    FINALLY………
    Demand forecasted using past sales
    analysis and survey done by Maruti are
    compared with demand forecasted by dealers
    from all over India.

    -If the demand forecasted varies by 5-10%


    more or less, production is carried out
    accordingly.
    If variation is large, estimation is
    reconsidered.

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