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    Strategic Alliance of Maruti Suzuki

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    AbhishekKumar
    This document provides a project abstract on analyzing the strategic alliance between Maruti Suzuki India Limited and Suzuki Motor Corporation. The objectives of the study are to examine how the alliance helped Maruti acquire a major share of the Indian automobile market, Maruti's growth strategy, its post-liberalization expansion, and how its strategy has evolved over time. The study will also analyze the key challenges Maruti has faced in the industry and how it has addressed them. It will evaluate the development of the strategic alliance between Maruti and Suzuki, including their strategic development, partner assessment, contract negotiations, and alliance operations.

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    Strategic Alliance of Maruti Suzuki

    Uploaded by

    AbhishekKumar
    581 views2 pages
    This document provides a project abstract on analyzing the strategic alliance between Maruti Suzuki India Limited and Suzuki Motor Corporation. The objectives of the study are to examine how the alliance helped Maruti acquire a major share of the Indian automobile market, Maruti's growth strategy, its post-liberalization expansion, and how its strategy has evolved over time. The study will also analyze the key challenges Maruti has faced in the industry and how it has addressed them. It will evaluate the development of the strategic alliance between Maruti and Suzuki, including their strategic development, partner assessment, contract negotiations, and alliance operations.

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    This document provides a project abstract on analyzing the strategic alliance between Maruti Suzuki India Limited and Suzuki Motor Corporation. The objectives of the study are to examine how the alliance helped Maruti acquire a major share of the Indian automobile market, Maruti's growth strategy, its post-liberalization expansion, and how its strategy has evolved over time. The study will also analyze the key challenges Maruti has faced in the industry and how it has addressed them. It will evaluate the development of the strategic alliance between Maruti and Suzuki, including their strategic development, partner assessment, contract negotiations, and alliance operations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    581 views2 pages

    Strategic Alliance of Maruti Suzuki

    Uploaded by

    AbhishekKumar
    This document provides a project abstract on analyzing the strategic alliance between Maruti Suzuki India Limited and Suzuki Motor Corporation. The objectives of the study are to examine how the alliance helped Maruti acquire a major share of the Indian automobile market, Maruti's growth strategy, its post-liberalization expansion, and how its strategy has evolved over time. The study will also analyze the key challenges Maruti has faced in the industry and how it has addressed them. It will evaluate the development of the strategic alliance between Maruti and Suzuki, including their strategic development, partner assessment, contract negotiations, and alliance operations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Strategic Alliance and Joint Venture Analysis

    Project Abstract
    Maruti Suzuki India Limited

    Submitted to

    Prof. Suram Balasubrahmanyam

    Submitted By: Group 5, Section B


    Abhishek Kumar | Sonali Bhattacharjee | Tanya Trivedi | Varuni Sinha |

    PGP/21/309 PGP/21/198 PGP/21/301 PGP/21/242


    Maruti Suzuki India Limited

    Maruti Suzuki India Limited, commonly referred to as Maruti and formerly known as Maruti
    Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile
    and motorcycle manufacturer Suzuki. As of July 2018, it had a market share of 53% of the Indian
    passenger car markets. Maruti Suzuki India Limited engages in manufacturing, marketing, sale
    and export of motor vehicles, components, and spare parts in India and internationally. The
    company produces passenger cars, light duty utility vehicles, and multi-purpose vans primarily.
    Maruti Suzuki is also involved in the facilitation of pre-owned car sales, fleet management, and
    car financing business. The company has its Head Office Located in New Delhi.

    OBJECTIVE OF THE STUDY:

    The study of the strategic alliance of the Maruti Suzuki (Pvt.) Limited will be focussing on the
    following objectives:

    i. To study the evolution of the company and how the alliance with Suzuki helped Maruti to
    acquire a major chunk of the Indian Automobile industry.
    ii. To study the growth strategy of the Maruti Suzuki (Pvt.) Limited
    iii. To study the Post liberalisation expansion of the company in India
    iv. To study the strategy that the company follows and how it has changed over the years.
    v. To study the major challenges that the company faced in the industry and the resolution
    mechanisms that it implemented to overcome the problems faced.

    Study of development of Startegic alliance between Maruti and Suzuki

    a) Strategy Development: Strategic development of the alliance and the growth strategies
    that were implemented.
    b) Partner Assessment: Partner evaluation includes investigating a potential accomplice's
    qualities and shortcomings.
    c) Contract Negotiation: Contract negotiations between both the companies and the
    contract specifications
    d) Alliance Operation: Alliance operation including appointment of board and running of
    the company and the organization structure.

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