SWOT Analysis
SWOT Analysis
SWOT Analysis
STRENGTHS
Large no. of talented graduates
Affordable and quality education as
compared to developed countries
Englis language benefit
!ell"developed #T industry
Strong customer base of $ell %no$n
companies
&o$erful venture capital interest in
investing in gro$t opportunity
!EA'NESS
Scarce foreign language s%ills oter
tan Englis.
Lac% of customer service culture
E(pensive and poor quality telecom
infrastructure
&oor electricity supply
)ultural differences
Hig attrition rates* terefore less no.
of people $it e(tensive call centre
e(perience
+&&+RT,N#T#ES
Hori-ontal and vertical e(pansion of
e(isting customer base into ne$
mar%ets
Time -one difference bet$een #ndia
and target mar%ets
#ncreasing a$areness of outsourcing
services
THREATS
Hig .illing rates
&olitical instability
#ndia/s competitors in Eastern
Europe* Latin America and te Asia
&acific regions offering ceap .&+
services
#ncreasing tecnology automation.