E-Business Case Study

E-BUSINESS
MS-(114)
CASE STUDY - BARRIERS TO E-COMMERCE
SUBMITTED TO: SUBMITTED BY:

MS. ALKA BATRA 04617003918 RUCHIKA
04717003918 RUPALI
04817003918 SAHIL SINGH
04917003918 SAHIL SINGHLA
05017003918 SAKSHI
Barriers to E-Commerce in
Developing Countries
INTRODUCTION
• The number of Internet users around the world has been
steadily growing and this growth has provided the
impetus and the opportunities for global e-commerce.
• The literature describes the Internet and ecommerce as

an essential part of the development process.
• However with Internet, different characteristics of

infrastructural, socioeconomic and socio-cultural have
created a significant level of variation in the adoption and
growth of ecommerce in developing countries.
Barriers hindering e-commerce
adoption in developing countries
Infrastructural Barriers
Technology-
• Access to technology (computers, connectivity, and gateway to Internet).
• Limited bandwidth, which reduces the capacity to handle audio and graphic
data.
• Poor telecommunications infrastructures.
• Unreliable electricity supply.
Telecommunication-
• Access to the Internet in most developing countries is very slow and
expensive.
• Unreliable telephone connections in many countries result in narrow
bandwidths offered by many ISPs, with consequent low connections.
• Flat-rate ISP pricing and affordable leased lines still do not exist in most
developing nations.
High access cost-
• The cost of the Internet access makes it inaccessible to most users in
developing countries.
• The cost of accessing the infrastructures also influences the growth
of ecommerce.
• Countries with lower access costs typically have a greater number of
Internet hosts and e-commerce has developed rapidly in countries
with flat-rate access.
Access to computer equipment-

• There is still a low level of PC penetration.
• Majority of developing country’s population lacks the income
required to have telephone services, especially the low-income and
rural populations.
• The cost of computers and Internet connectivity far surpasses the
monthly wage of the average person in developing country.
Socio-Cultural Barriers
Transactional Trust-
• Confidence and trust is an essential requirement for secure electronic
trading.
• Lack of real-time visual or oral interaction, creates a barrier to ecommerce
adoption in developing countries.
• Most users in developing countries are not willing to provide sensitive
financial information over the Web.
Shopping as a social place-

• The success of doing business depends heavily on the quality and
sometimes the quantity of personal relationships.
• A strong individual relationship and long term association between the
parties provide a sense of community.
• Enhancement of social bonding.
Limitation on personal contact-
• people consider shopping as a recreational activity.
• The interpersonal relationships with people located at a distance
when shopping online is an alien culture to most people in
developing country.
• The face-to-face contact is irreplaceable, you can't replace going to
see people.
Language/ content-
• Language is another important hindrance to ecommerce adoption.
• Most people in developing countries are illiterates and uneducated
people tend to have limited access to access information on the
web.
• The less educated and illiterate could not read nor understand the
languages that are used to disseminate information on the
Internet.
• The issue related to language is important because it is a gateway
of information and knowledge transfer in the digital world.
Socio-Economic Barriers
Economic Condition-
• Since ecommerce relies on some technology infrastructures which are
relatively expensive for many developing countries, and they have
unfavorable economic condition and are not likely to be involved in
ecommerce.
• The access charge relative to income affects Internet use. Monthly Internet
access charges are still very high in most developing countries.
• Internet is not affordable for a large proportion of the population in rural
areas.
Educational System-
• Lack of ICT skills and business skills are widespread impediments to effective
adoption of ecommerce.
• Lack of appropriate IT education is perceived to be a reason why the
potential value of computers and the Internet as a means to participate in
ecommerce is not appreciated.
• There is a need for early computer education so that people could become
• computer literate in school.
Payment System-
• A supportive electronic payments infrastructure is crucial to
promote ecommerce, which exposes a key link between
ecommerce and the financial foundation of the economy.
• Few people in developing countries have credit cards, most
banking sectors in developing countries lack a national clearing
system.
• In most developing countries users may be unable to purchase
online because credit cards are not accepted without a signature.
Logistics-
• Ecommerce relies on efficient logistic infrastructures within a
country.
• Inefficiencies in essential services such as postal service along
with delivery required in an international transaction can
frustrate the success of the transaction itself.
• The distribution and delivery systems are key components to
developing ecommerce.
• Speed is one of the most important manifestations of
ecommerce.
Political and Governmental Barriers
• The poor state of most developing countries telecommunications
infrastructure is the major barriers hindering the adoption of ecommerce.
• It is very crucial in developing country’s Government to ensure open and
competitive telecommunication markets that offer a range of inter-operable
technological options and network services of appropriate quality and price
so that users can choose among various services for high-speed Internet
access.
• Changes in government policy are perceived as being critical to creating an
environment for the broad use of the Internet in many sectors of developing
countries.
• There is neither a government policy on Internet provision or on the future
of ecommerce in most developing countries nor any comprehensive
information policy.
• The absence of national information policies in developing countries means
that the government is not involved in Internet provision.
Conclusion
• The Internet is not yet a universally accessible resource in developing
countries.
• Most countries lack the necessary policies and infrastructure that would
enable widespread usage of the Internet.
• The absence of government policy frameworks, the lack of banking facilities
and amenities and ignorance on the part of possible users about the
enormously beneficial potential of ecommerce.
• The level of education, the availability of IT skills, the level of penetration of
personal computers and telephone within the society hinders adoption of
ecommerce.
• Despite the limitations of most developing countries, it appears that
ecommerce is indeed relevant to developing countries, despite the current
limitations with the existing infrastructure and other issues related to the
economical and socio-cultural conditions.
• Ecommerce can be an extremely beneficial tool in developing countries
provided that certain problems are resolved.

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E-BUSINESS

SUBMITTED TO: SUBMITTED BY:

• The literature describes the Internet and ecommerce as

• However with Internet, different characteristics of

Access to computer equipment-

Shopping as a social place-

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