Presented by: Sapna kumawat
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In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014. • India is the fourth largest car market in Asia - recently crossed the 1 million mark. • Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).
ï‚ž ï‚ž ï‚ž
The first automobile in India rolled in 1897 in Bombay. India is being recognized as potential emerging au
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Presented by: Sapna kumawat
ï‚ž
In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014. • India is the fourth largest car market in Asia - recently crossed the 1 million mark. • Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).
ï‚ž ï‚ž ï‚ž
The first automobile in India rolled in 1897 in Bombay. India is being recognized as potential emerging au
Presented by: Sapna kumawat
ï‚ž
In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014. • India is the fourth largest car market in Asia - recently crossed the 1 million mark. • Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).
ï‚ž ï‚ž ï‚ž
The first automobile in India rolled in 1897 in Bombay. India is being recognized as potential emerging au
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Presented by: Sapna kumawat
ï‚ž
In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014. • India is the fourth largest car market in Asia - recently crossed the 1 million mark. • Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).
ï‚ž ï‚ž ï‚ž
The first automobile in India rolled in 1897 in Bombay. India is being recognized as potential emerging au
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Download as ppt, pdf, or txt
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Presented by:
Sapna kumawat In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014.
• India is the fourth largest car market in Asia - recently crossed the 1 million mark.
• Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).
The first automobile in India rolled in 1897 in Bombay.
India is being recognized as potential emerging auto market.
Foreign players are adding to their investments in Indian auto industry.
Hyundai Motor Company dates to April 1946 when founder, Ju-Yung Chung established Hyundai Auto Service in Seoul, South Korea.
Hyundai Motor Company was founded by Ju-Yung Chung
and younger brother Se-Yung Chung in December 1967.
The name Hyundai was chosen for its meaning which in
English translates to “modern. The second largest car manufacturer and the largest passenger car exporter from India. .
HMIL presently markets 33 variants of
passenger cars across segments.
Hyundai has one of the most advanced
research and development facilities that focus on state of the art product and design engineering and rigorous quality enhancement. OBJECTIVE The company aims to achieve sustainable, profitable growth through the development of superior products, and customer-relevant technologies. The company’s top priority is achieving global competitiveness in an increasingly global environment. CONSUMER TARGET WHO NEEDS…..
Middle to upper income True value for their
professional. money and comfortable ride. College student. Style and speed. HYUNDAI ACCENT.
HYUNDAI SANTRO XING.
HYUNDAI SONATA EMBERA.
HYUNDAI TERRACAN.
HYUNDAI TUCSON.
HYUNDAI VERNA.
HYUNDAI GETZ.
HYUNDAI ELANTRA. STRATEGY OF HYUNDAI MARKET STRATEGY PRICING STRATEGY
ENCIRCLEMENT ATTACK PERCEIVED VALUE PRICING
POSITION DEFENCE WARRANTIES
PRODUCT POSITIONING
P.O.D. (POINT OF DIFFERENTIATION) STRENGTH WEAKNESS . STRONG FINANCIAL POSITION. .UNAFFORDABLE FOR MIDDLE CLASS. . STRONG BRAND IMAGE. . COMMODITY PRICE RISK. . PRODUCT INNOVATION. . EXCHANGE RATE RISK. . THE QUALITY ADVANTAGE. . QUALITY SERVICE ACROSS 1036 CITIES. OPPORTUNITY THREAT
. LOAN FACILITY. . CUT-THORAT
. INDIAN RURAL MARKET. COMPITITION.
. LEADING GROWTH. . RISK FACTOR.
.BUSSINESS FACTOR. After making a foothold in the urban and semi-urban areas, Hyundai Motors now desires to grasp India's rural markets which are untapped by small car manufacturers so far.
HMIL has entered into retail partnership with several Indian
financial institutions like HDFC Bank, ICICI Bank, Mahindra Finance, Punjab National Bank and Sundaram Finance.
HMIL has strategic tie ups with Syndicate Bank, Bank of
India, Punjab National bank, Canara Bank, Bank of Baroda and Corporation Bank. • Hyundai wins the DHL-CNBC Tv18 International Trade Awards 2008-09.
• Hyundai Motor wins the
‘Manufacturer of the Year’ award at the NDTV Profit Car & Bike Awards 2009.
