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    Hyundai Motors: Presented by

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    Suhail Mohammed
    Hyundai Motors is the second largest car manufacturer and largest passenger car exporter from India. It was founded in South Korea in 1946 and aims for sustainable growth through superior products. In India, Hyundai has a strong brand image and markets 33 passenger car variants. It sees opportunities in India's growing automobile market and rural areas, but also faces threats from competition and economic risks.

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    Hyundai Motors: Presented by

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    Suhail Mohammed
    106 views13 pages
    Hyundai Motors is the second largest car manufacturer and largest passenger car exporter from India. It was founded in South Korea in 1946 and aims for sustainable growth through superior products. In India, Hyundai has a strong brand image and markets 33 passenger car variants. It sees opportunities in India's growing automobile market and rural areas, but also faces threats from competition and economic risks.

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    Hyundai Motors is the second largest car manufacturer and largest passenger car exporter from India. It was founded in South Korea in 1946 and aims for sustainable growth through superior products. In India, Hyundai has a strong brand image and markets 33 passenger car variants. It sees opportunities in India's growing automobile market and rural areas, but also faces threats from competition and economic risks.

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    106 views13 pages

    Hyundai Motors: Presented by

    Uploaded by

    Suhail Mohammed
    Hyundai Motors is the second largest car manufacturer and largest passenger car exporter from India. It was founded in South Korea in 1946 and aims for sustainable growth through superior products. In India, Hyundai has a strong brand image and markets 33 passenger car variants. It sees opportunities in India's growing automobile market and rural areas, but also faces threats from competition and economic risks.

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    Hyundai Motors

    Presented By:
    AUTOMOBILE INDUSTRY
     In India there are 100 people per vehicle, while this figure is 82 in
    China. It is expected that Indian automobile industry will achieve
    mass motorization status by 2014.

     India is the fourth largest car market in Asia - recently crossed the
    1 million mark.

     Unlike the USA, the Indian passenger vehicle market is dominated


    by cars (79%).

     The first automobile in India rolled in 1897 in Bombay.

     India is being recognized as potential emerging auto market.

     Foreign players are adding to their investments in Indian auto


    industry.
    HYUNDAI MOTORS
     Hyundai Motor Company dates to April 1946 when founder Ju-Yung
    Chung  established Hyundai Auto Service in Seoul, South Korea.

     The name Hyundai was chosen for its meaning which in English translates
    to “modern.

     The second largest car manufacturer and the largest passenger car
    exporter from India.

     HMIL presently markets 33 variants of passenger cars across segments.

     Hyundai has one of the most advanced research and development facilities
    that focus on state of the art product and design engineering and rigorous
    quality enhancement.
    0BJECTIVE

    • The company aims to achieve sustainable and profitable


    growth through the development of superior products
    and customer-relevant technologies.

    • The company’s top priority is achieving global


    competitiveness in an increasingly global environment.

    • To pursue excellence and deliver cars that inspire, so you


    can live your life the way you want. And drive your way.
    TARGET MARKETS

    CONSUMER TARGET WHO NEEDS…..


     Middle to upper income  True value for their money
    professional. and comfortable ride.

     College student.  Style and speed.


    MODELS OF HYUNDAI
     HYUNDAI ACCENT.

     HYUNDAI SANTRO XING.

     HYUNDAI i10

     HYUNDAI TERRACAN.

     HYUNDAI TUCSON.

     HYUNDAI VERNA.

     HYUNDAI GETZ.

     HYUNDAI ELANTRA.

     HYUNDAI i20
     ENCIRCLEMENT ATTACK  PERCEIVED VALUE PRICING

     POSITION DEFENCE  WARRANTIES

     PRODUCT POSITIONING

     P.O.D.
    (POINT OF
    DIFFERENTIATION)
    SWOT ANALYSIS
    of
    HYUNDAI MOTORS
    INTERNAL ENVIRONMENT
    ANALYSIS

    STRENGTH WEAKNESS
    . STRONG FINANCIAL POSITION. .UNAFFORDABLE FOR
    MIDDLE CLASS.
    . STRONG BRAND IMAGE.
    . COMMODITY PRICE RISK.
    . PRODUCT INNOVATION.
    . EXCHANGE RATE RISK.
    . THE QUALITY ADVANTAGE.
    . QUALITY SERVICE ACROSS 1036
    CITIES.
    EXTERNAL
    ENVIRONMENT

    ANALYSIS
    OPPORTUNITY THREAT

    . LOAN FACILITY. . CUT-THORAT


    . INDIAN RURAL MARKET. COMPITITION.
    . RISK FACTOR.
    . LEADING GROWTH.
    .BUSSINESS FACTOR.
    NEW INSIGHTS

     After making a foothold in the urban and semi-urban areas,


    Hyundai Motors now desires to grasp India's rural markets
    which are untapped by small car manufacturers so far.

     HMIL has entered into retail partnership with several Indian


    financial institutions like HDFC Bank, ICICI Bank, Mahindra
    Finance, Punjab National Bank and Sundaram Finance.

     HMIL has strategic tie ups with Syndicate Bank, Bank of India,
    Punjab National bank, Canara Bank, Bank of Baroda and
    Corporation Bank.
    AWARDS
    o Hyundai wins the DHL-CNBC o Small Car of the Year
    Tv18 International Trade
    Awards 2008-09. 2008.

    o Hyundai Motor wins the


    o Aaj Tak Viewers
    ‘Manufacturer of the Year’
    award at the NDTV Profit Choice Award.
    Car & Bike Awards 2009.

    o Compact Car of the Year.


    o Indian Car Of The Year
    2008.
    THANK
    YOU

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