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    Private Limited Frooti Appy Citra Thums Up Limca Gold Spot Maaza Coca Cola

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    Swarup Ranjan
    Parle Agro is an Indian company that owns popular drink brands like Frooti and Appy. In 1993, Parle sold several soda brands including Thums Up, Limca, and Maaza to Coca-Cola for $40 million, as at the time those Parle brands together had 60% of the Indian soft drink market share and were strong in South India. One of the sold brands, Citra, was phased out by 2000 to make way for Coke's Sprite brand.

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    Private Limited Frooti Appy Citra Thums Up Limca Gold Spot Maaza Coca Cola

    Uploaded by

    Swarup Ranjan
    41 views1 page
    Parle Agro is an Indian company that owns popular drink brands like Frooti and Appy. In 1993, Parle sold several soda brands including Thums Up, Limca, and Maaza to Coca-Cola for $40 million, as at the time those Parle brands together had 60% of the Indian soft drink market share and were strong in South India. One of the sold brands, Citra, was phased out by 2000 to make way for Coke's Sprite brand.

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    parle agro

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    Parle Agro

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    Parle Agro is an Indian company that owns popular drink brands like Frooti and Appy. In 1993, Parle sold several soda brands including Thums Up, Limca, and Maaza to Coca-Cola for $40 million, as at the time those Parle brands together had 60% of the Indian soft drink market share and were strong in South India. One of the sold brands, Citra, was phased out by 2000 to make way for Coke's Sprite brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    41 views1 page

    Private Limited Frooti Appy Citra Thums Up Limca Gold Spot Maaza Coca Cola

    Uploaded by

    Swarup Ranjan
    Parle Agro is an Indian company that owns popular drink brands like Frooti and Appy. In 1993, Parle sold several soda brands including Thums Up, Limca, and Maaza to Coca-Cola for $40 million, as at the time those Parle brands together had 60% of the Indian soft drink market share and were strong in South India. One of the sold brands, Citra, was phased out by 2000 to make way for Coke's Sprite brand.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Parle Agro is an Indian private limited company that owns several popular brands

    including Frooti, Appy, LMN, Hippo and Bailey.


    Several Parle soda brands including Citra, Thums Up, Limca, Gold Spot and Maaza were sold
    to Coca Cola in 1993 for a reported $40 million.
    [1][2]
    At the time of sale, the Parle brands together had
    a 60% market share in the industry.
    [3]
    The brand was strong in South India.
    [4]
    Citra was phased out
    by 2000 to make way for Coke's international brand, Sprite

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