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By Naginder Singh Kishor

Steel Authority of India Limited (SAIL) is the largest
steel maker of India and amongst the top public sector
enterprises in terms of turnover with the prestigious
status of Maharatna. With this comes the
responsibility of being a catalyst for positive change.
Apart from the business of manufacturing steel, the
objective of the company is to conduct business in
ways that produce social, environmental and economic
benefits to the communities in which it operates. SAILs
socio-economic objectives are echoed in its Credo that
includes a commitment to uphold the highest ethical
standards in conduct of business, and of valuing the
opportunity and responsibility to make a meaningful
difference in peoples lives. One of SAILs Core Values
Concern for People also reflects the companys
commitment towards society at large, which it
endeavours to fulfill through wide-ranging and diversified
initiatives and activities under Corporate Social
Responsibility (CSR).
For SAIL, CSR was an integral part of its operations ever since the establishment of its production units in
remote locations of the country since the early 1950s. Places like Bhilai, Rourkela, Durgapur, etc., which today
are thriving industrial and commercial centres having grown around SAILs integrated steel plants set up there,
were once extremely backward locations without any economic or social infrastructure. The company had to
provide basic amenities like power, drinking water, and education and medical facilities for its workforce at these
plant locations; these facilities have multiplied over the decades as SAILs business has grown.
Healthcare
At todays count, SAIL has established 54 Primary Health Centres, 12 Reproductive & Child Health Centres, 17
Hospitals and 7 Super-Specialty Hospitals for providing specialized healthcare to more then 30 million people
since inception. Five special health centre (Kalyan Chikitsalyas) have been set up at plant locations for poor and
needy people, where free medical treatment and medicines are provided. SAIL organizes health camps in the
range of more than 3,000 every year, reaching out to people needing primary health support. The coverage has
spanned various states like Jharkhand, Chhattisgarh, Odisha, West Bengal, Tamil Nadu, Karnataka, Bihar,
Maharashtra, Madhya Pradesh, Haryana, Rajasthan, etc. To help the poor and downtrodden patients and to have
health outreach, 24 MMUs /ambulances have been provided to various NGOs like HelpAge India, Bharat
Sewashram Sangha, Anugraha Drishtidaan, etc. A special project Akshaya for providing free investigation to TB
patients of under privileged sections of society and project Chetna for treatment of sickle cell anaemia are run in
Rourkela.
Education
146 schools have been set up in the steel townships for providing modern education to about 70,000 children and
assistance has been provided to over 286 schools of villages surrounding steel plants/units for free education of
more than 55,000 students. 225 tribal children at Bhilai and 12 boys of the nearly extinct Birhore tribe at Bokaro
have been adopted and are provided free education, boarding and lodging. SAIL has achieved a girl-boy ratio of
1:1 for all levels of education as well as a survival rate of 96% in SAIL primary schools and 90% in SAIL
secondary schools. SAIL has also set up 6 Special Schools exclusively for poor, underprivileged, BPL children
at its 5 integrated steel plant locations covering around 1,400 children providing free education, midday meals,
uniform, including shoes, textbooks, stationery items, school bag, water bottles, etc. With the help of Akshay
Patra Foundation, SAIL is providing midday meals to more than 18,000 students in different schools of Bhilai
every day. In order to support the existing school infrastructure, SAIL has been providing additional classrooms
across the country and such projects are in progress at Bhilai, Durgapur, Bokaro, Rourkela, Burnpur, as well as
areas where SAIL carries out mining activities.
Besides the above, SAIL has supported Chhattisgarh Technical University with Rs 50 crore, for promotion of
technical education and industry-education collaboration. Industrial Training Institutes (ITIs) have also been set
up at Gua Mines and Bokaro and two new ITIs are being set up in Uttar Pradesh. Scholarships for ITI and nursing
courses to people belonging to weaker sections and women, sponsorships to students for technical education,
free coaching and assistance to needy and poor children for their higher education, etc., are other areas of focus
for SAIL in the field of education.
Connectivity

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Corporate Social Responsibility of SAIL | INDIA CSR

Roads are a means of communication and help economic and social activities to multiply. Involved in the
construction and repair of roads in far-flung locations since inception, SAIL has constructed roads in 435 villages
helping around 73 lakh people.
Water
SAIL has also provided access to water infrastructure to people living in far-flung areas by installing 5,153 water
sources, thereby providing drinking water access to around 38 lakh people. Each SAIL plant has ensured that
villages within the radius of approximately 16-18 kms of its township have access to potable water.
Model Steel Villages
In order to bridge the gap between rural and urban areas and to provide comprehensive development of both
physical and social infrastructure, 79 villages have been identified as Model Steel Villages in 8 states across
the country. The developmental activities being undertaken in these villages include medical & health services,
education, roads & connectivity, sanitation, community centres, livelihood generation, sports facilities, etc.
Solar Power
Promotion of alternative source of energy is one of the thrust areas of SAIL. This year, SAIL under this initiative
is supporting setting up of 100-kw Community Solar Power Plants in Jarri, Albert Ekka Block, Jharkhand with the
help of Jharkhand Renewable Energy Development Agency. SAIL is also installing solar street lights at public
places to eradicate the problem of power crisis in rural and mines areas of the country.
Calamity Aid
SAIL has been always a trend setter in supporting people during natural calamities and recently it has supported
construction of low cost houses at Leh after a cloud burst, providing galvanized sheets to Sikkim earth quake
victims, contributing to Chief Ministers Relief Fund for aid to people affected by the Odisha floods, and provided
flood relief packets during the floods in Uttar Pradesh.
Vocational Training
Villagers are being provided vocational training in areas such as improved agriculture, mushroom cultivation,
animal husbandry (goatery, poultry, fishery, piggery), achar/ppapad/agarbatti making, etc. Training is also
provided for skill enhancement as welders, fitters and electricians, in sewing & embroidery, smokeless chullah
making, etc. Vocational training centres like Bhilai Ispat Kaushal Kutir for rural and unemployed youth and Skill
Development & Self Employment Training Institutes for the benefit of women and girls have also been set up.
One of the outstanding success stories of SAIL-supported Self Help Group programmes is Kiran which is run by
97 lady artisans of nearby villages of Kiriburu Ore Mines. Kiran branded towels, bedsheets, sarees, Diwali
candles and agarbattis are beinhg sold through door-to-door marketing efforts and through cooperatives.
Sports
SAIL has also become a part and parcel of the sporting history of the Nation. Right from the early trickles to the
recent deluge of medals, awards and accolades, the steel major has supported many sports disciplines and
promoted numerous sportspersons. SAIL supported wrestlers Sushil Kumar, Yogeshwar Dutt and Deepak
Sharma, all of whom won top honours and made the nation proud during international events such as the Beijing
Olympics and Commonwealth Games 2010. SAIL was the presenting sponsor of World Cup Hockey 2010 and is
also sponsoring the Asian Tour-level SAIL Open Golf Championship for the past 4 years, besides prestigious
annual events such as Davis Cup, SAIL Trophy Cricket Tournament, DSA league, Nehru Cup, etc. The company
has also set up 6 academies at its plant & mines locations for Athletics (boys & girls), Hockey, Football and
Archery.
Preservation of Art & Culture
Promotion and preservation of various forms of Indian arts and cultures enriches our cultural diversity. To fulfill
this aspiration, SAIL has supported maintenance of monuments in Delhis Lodhi Gardens, and Vedvyas,
Saraswati kund in Rourkela. To take care of distinct features of tribal culture, a 5-day Chhattisgarh Lok Kala
Mahotsav is celebrated every year in Bhilai and nearby places in which more than 600 artistes participate. To
promote local culture and games, various Gramin Lokotsavs and Gramin athletics competitions are organised by
SAIL at different locations throughout the year.
Awards & Accolades
SAILs efforts as a responsible corporate citizen in Nation building have been recognized by various
organizations in the form of awards and accolades. These include the SKOCH Financial Inclusion Award-2012
for Women Empowerment , India Shining Star CSR Award-2010 by Wockhardt Foundation in the Iron & Steel
category, SCOPE Meritorious Award for Corporate Social Responsibility & Responsiveness for the year 2008-09,
Annual FICCI Awards 2008-09 in the category of The Vision Corporate Triple Impact Business Performance,
Social & Environmental Action and Globalisation, Business World -FICCI-SEDF CSR Award for the year 2006,
FICCI Award for Rural & Community Development 2006-07, CSR Award of the Ministry of Rural Development,
Government of India, Golden Peacock Award 2008, 2009 & 2008-09 for CSR to Bhilai Steel Plant , CSR Award
of Tamil Nadu Government to Salem Steel Plant for the consecutive years 2007-08 and 2008-09, etc.
(Author is Media & Communication Officer at Press Information Bureau)

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Short URL: http://w w w .indiacsr.in/en/?p=4874

Tags: ,Chhattisgarh Technical University, corporate social responsibility, corporate social responsibility in India, CSR, CSR and
Education, CSR and Health Care, CSR and Water, CSR in Asia, CSR in India, CSR new s Netw ork, CSR of PSUs, CSR of Sail, CSR of
Steel Companies, CSR of Steel Firm, Indian CSR new s, Preservation of Art & Culture, SAIL CSR, SAIL's Model Steel Villages, SAILs
Initiative in Social Responsibility, Social Responsbility of SAIL, Steel Authority of India Limited

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