Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 23 views

    References: Websites Referred To

    Uploaded by

    Gunjan Agarwal
    This document contains a questionnaire survey form with 20 questions regarding awareness of and satisfaction with ITC Limited and its fast-moving consumer goods (FMCG) products. The questions cover respondent demographics, familiarity with ITC products, perceptions of quality, packaging, pricing, availability, advertising exposure, purchase preferences, and likelihood to recommend to others. The document also lists websites and publications referred to for background research on ITC and the FMCG industry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    References: Websites Referred To

    Uploaded by

    Gunjan Agarwal
    23 views4 pages
    This document contains a questionnaire survey form with 20 questions regarding awareness of and satisfaction with ITC Limited and its fast-moving consumer goods (FMCG) products. The questions cover respondent demographics, familiarity with ITC products, perceptions of quality, packaging, pricing, availability, advertising exposure, purchase preferences, and likelihood to recommend to others. The document also lists websites and publications referred to for background research on ITC and the FMCG industry.

    Original Description:

    aga

    Original Title

    pooja

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains a questionnaire survey form with 20 questions regarding awareness of and satisfaction with ITC Limited and its fast-moving consumer goods (FMCG) products. The questions cover respondent demographics, familiarity with ITC products, perceptions of quality, packaging, pricing, availability, advertising exposure, purchase preferences, and likelihood to recommend to others. The document also lists websites and publications referred to for background research on ITC and the FMCG industry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    23 views4 pages

    References: Websites Referred To

    Uploaded by

    Gunjan Agarwal
    This document contains a questionnaire survey form with 20 questions regarding awareness of and satisfaction with ITC Limited and its fast-moving consumer goods (FMCG) products. The questions cover respondent demographics, familiarity with ITC products, perceptions of quality, packaging, pricing, availability, advertising exposure, purchase preferences, and likelihood to recommend to others. The document also lists websites and publications referred to for background research on ITC and the FMCG industry.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 4

    REFERENCES

    Websites referred to:

    www.google.com
    www.itcportal.com
    www.scribd.com
    www.thehindubusinessline.com

    Books/ Magazines referred to:


    Business Today
    Economic Times
    ITC LIMITED Report and Accounts 2013

    ANNEXURE

    QUESTIONNAIRE SURVEY FORM

    1.
    2.
    3.
    4.
    5.

    Name:
    Age Range: 18-25
    26-35
    36-50
    51&above
    Gender: Male
    Female
    Occupation: Student
    Business
    House-wife
    Job
    Others
    Are you well aware of the ITC and its FMCG products offered in the market?

    (a) Yes
    (b) No
    6. Are the ITCs products well packaged and sealed?
    (a) Always (b) Most of the times (c) Sometimes (d) Almost
    7. Do you personally believe that ITC products are of a superior quality?
    (a) Yes

    (b) No

    8. Would you say there is customer satisfaction with regards ITCs FMCG products?
    (a) Yes, definitely (b) possibly (c) Not really (d) No
    9. On a scale of 1-5 (1 being the highest), how would you rate ITC as a FMCG
    manufacturer, keeping in mind the larger giants like HUL and P&G ?
    (a) 1

    (b) 2

    (c) 3

    (d) 4

    (e) 5

    10. How did you get to know about ITCs products and services ?
    (a) Newspaper advertisements

    (b) Magazine advertisements

    (c) Television

    commercial (d) Internet (e) friends or relatives


    11. Where do you usually shop for ITCs products?
    (a) On the Internet (b) Exclusive showroom (c) Factory outlet (d) Any particular
    shop (e) Shopping mall
    12. What is the best thing that you like about ITCs products ?
    (a) Price (b) Packaging (c) Quality (d) Easy Availability
    13. Do you think the product satisfies the need for which you buy it for?
    (a) Yes

    (b) No

    14. Which form of advertisement influences you more to by the ITC products?

    (a) Still Image [ Magazine/ Newspaper]

    (b) Moving Image [ TV/ Internet]

    15. How often do you use the ITC products or services?


    (a) Occasionally (b) Frequently (c) Never (d) Often (e) Very often
    16. How are the prices of ITC products & services?
    (a) Cheap (b) Affordable (c) Expensive (d) Very expensive
    17. Are ITC products readily available?
    (a) Yes

    (b) No

    18. How would you rate the customer service provided by ITC?
    (a) Un-surpassed (b) Well-done (c) Un-remarkable (d) Wanting
    19. Does ITCs corporate strategy give importance to customer needs?
    (a) Agree (b) Disagree (c) cant say
    20. Would you recommend ITC products to your relatives and friends?
    (a) Yes

    (b) No

    You might also like