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    Functional Level Strategy

    Uploaded by

    popat vishal
    The document discusses functional level strategies for various business functions. It explains that all organizations must perform key functions like production, finance, marketing, human resources, and research and development. It then provides details on strategies for each individual function. For production, it discusses strategies for small vs large business units focused on costs. For R&D, it discusses product and process innovation strategies. For marketing, it discusses bringing products/services to target markets. For human resources, it discusses aligning employees' skills with the organization. And for finance, it discusses long-term capital investment and leverage strategies. The overall purpose is to understand how to strategically plan and coordinate these different business functions.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Functional Level Strategy

    Uploaded by

    popat vishal
    360 views11 pages
    The document discusses functional level strategies for various business functions. It explains that all organizations must perform key functions like production, finance, marketing, human resources, and research and development. It then provides details on strategies for each individual function. For production, it discusses strategies for small vs large business units focused on costs. For R&D, it discusses product and process innovation strategies. For marketing, it discusses bringing products/services to target markets. For human resources, it discusses aligning employees' skills with the organization. And for finance, it discusses long-term capital investment and leverage strategies. The overall purpose is to understand how to strategically plan and coordinate these different business functions.

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    The document discusses functional level strategies for various business functions. It explains that all organizations must perform key functions like production, finance, marketing, human resources, and research and development. It then provides details on strategies for each individual function. For production, it discusses strategies for small vs large business units focused on costs. For R&D, it discusses product and process innovation strategies. For marketing, it discusses bringing products/services to target markets. For human resources, it discusses aligning employees' skills with the organization. And for finance, it discusses long-term capital investment and leverage strategies. The overall purpose is to understand how to strategically plan and coordinate these different business functions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    360 views11 pages

    Functional Level Strategy

    Uploaded by

    popat vishal
    The document discusses functional level strategies for various business functions. It explains that all organizations must perform key functions like production, finance, marketing, human resources, and research and development. It then provides details on strategies for each individual function. For production, it discusses strategies for small vs large business units focused on costs. For R&D, it discusses product and process innovation strategies. For marketing, it discusses bringing products/services to target markets. For human resources, it discusses aligning employees' skills with the organization. And for finance, it discusses long-term capital investment and leverage strategies. The overall purpose is to understand how to strategically plan and coordinate these different business functions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    functional level

    strategy

    INTRODUTION
    All org., irrespective of their size, nature
    and scope of business must perform the
    function like production, finance, marketing,
    human resource and R&D. Careful planning,
    execution and co-ordination of these
    functions are highly essential for efficient
    strategic planning, implementation and
    control. The strategic manager at functional
    level should understand the interrelationship
    of this function in formulation of the
    strategies at functional levels.

    COMPONENT OF FUNCTIONAL
    STRATEGIC

    PRODUCTION/OPERATION
    The basic objective of
    production mgt. is to
    ensure
    that
    the
    outputs
    produced
    have a value that
    exceeds the combined
    costs of the inputs
    and
    and
    the
    transformation
    process.

    For

    small business unit:


    Differentiation strategy go for low initial
    investment
    Low investments in semi variable and
    variable costs
    Select strategies that yield superior quality
    For

    large business unit:


    A firm gains experience in producing a
    product or rendering a service
    Reduced cost through large sales volume

    RESERCH AND DEVELOPMENT


    Research and
    development strategy
    aims at product and
    process innovation and
    improvement.
    it deals with a suitable
    mix of different types
    of R&D.
    1 product R&D
    2 process R&D

    MARKETING
    The role of the
    marketing function is to
    profitably bring about
    the sale of products /
    services in target
    markets for the purpose
    of
    achieving
    the
    business's goals.
    Marketing strategies
    must there fore entail
    four components

    HUMAN RESOURCE

    Human resource
    strategy aim to develop
    best
    fit
    between
    employees and org. the
    business
    firm
    has
    several option.
    low skilled employees
    Skilled employees who
    receive relatively high
    pay

    FINANCE STRATEGY
    Financial operating
    strategies with longer
    time perspective guide
    financial managers in
    long
    term
    capital
    investment, use
    of
    debt financing, dividend
    allocation and the firms
    leveraging posture

    THANK
    YOU

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