Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 112 views

    Resume by Alexia Wallick For Website

    Uploaded by

    api-301881945
    Alexia Wallick is an advertising and public relations professional seeking a career in brand marketing, communications, and event planning. She has a bachelor's degree in advertising and public relations from Michigan State University and experience managing online marketing campaigns and working in retail customer service. Her areas of strength include brand strategy, digital marketing, project management, and fashion merchandising.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Resume by Alexia Wallick For Website

    Uploaded by

    api-301881945
    112 views3 pages
    Alexia Wallick is an advertising and public relations professional seeking a career in brand marketing, communications, and event planning. She has a bachelor's degree in advertising and public relations from Michigan State University and experience managing online marketing campaigns and working in retail customer service. Her areas of strength include brand strategy, digital marketing, project management, and fashion merchandising.

    Original Title

    resume by alexia wallick for website

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Alexia Wallick is an advertising and public relations professional seeking a career in brand marketing, communications, and event planning. She has a bachelor's degree in advertising and public relations from Michigan State University and experience managing online marketing campaigns and working in retail customer service. Her areas of strength include brand strategy, digital marketing, project management, and fashion merchandising.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    112 views3 pages

    Resume by Alexia Wallick For Website

    Uploaded by

    api-301881945
    Alexia Wallick is an advertising and public relations professional seeking a career in brand marketing, communications, and event planning. She has a bachelor's degree in advertising and public relations from Michigan State University and experience managing online marketing campaigns and working in retail customer service. Her areas of strength include brand strategy, digital marketing, project management, and fashion merchandising.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 3

    ALEXIA WALLICK

    A L E X I A W A L L I C K . W E E B LY. C O M

    517.896.0309

    A L E X I A . WA L L I C K @ G M A I L . C O M

    EXECUTIVE SUMMARY: ADVERTISING & PUBLIC RELATIONS


    Dynamic, competitive, performance-driven professional and graduate pursuing a career in
    advertising and public relations. Self-motivated in seeking a position to add value within the
    areas of interest and strengths in fashion, brand marketing and analysis, project management,
    communications, promotions development and event planning.
    Recognized as a pivotal leader, surpassing the ordinary in all categories of leadership and peer
    empowerment. Technically proficient; sophisticatedly creative, and possess wide-ranging
    knowledge in assessing campaign needs to obtain new business, proven return of investment,
    customer retainment and risk mitigation. Handles pressured environments and delivers superior
    results. Applies analytical skills with a strong sense of urgency. Highly dependable,
    conscientious, and able to multi-task and prioritize work. Exceptional project management and
    engagement skills.

    AREAS OF INTEREST & STRENGTHS


    Brand Strategy
    Digital Marketing
    Brand Marketing
    Project Manager
    Campaign
    Management
    Digital Campaign
    Merchandising
    Manager
    Brand
    Development

    Brand Management
    Communications
    Program
    Management
    Public Relations
    Strategic Planning
    Fashion Trending
    Fashion
    Merchandising
    Media
    Management
    Brand Ambassador

    Marketing
    Consultant
    Client Engagement
    Business Analyst
    Digital Signage
    Marketer Planner
    Promotional
    Marketing
    Interest
    Based
    Advertising
    Promotions Event
    Planner Content

    Development
    eCommerce B2B
    Branded Traffic
    AdWords
    Management Process
    Improvement
    Search Engine
    Marketing
    Search Engine
    Optimization

    EDUCATION
    BACHELOR OF ARTS MAJOR IN ADVERTISING MINOR IN PUBLIC RELATIONS
    Michigan State University East Lansing, Michigan
    Cumulative GPA 3.5 Advertising GPA 3.8
    Related Courses
    Consumer Behavior- Identifying consumer audience and anticipating reactions to marketing.
    Writing for PR- Effectively formulating desired messages to the audience, or interpersonal
    work relations. Became proficient at professional work place writing.
    Integrated Campaigns- Development of integrated marketing and advertising campaigns for
    real clients. Researching information. Analyzing situations. Creating strategic components.

    PROFESSIONAL EXPERIENCE
    SLEEP DOCTOR MATTRESS STORES Grand Rapids, Michigan
    Specialty online store that creates innovative customer engagement and shopping tools to
    promote traffic to local stores
    ONLINE PROJECT MANAGER - Freelance Contractor

    January 2016 present

    Create a company-wide system to maximize positive reviews online.


    Construct a social media calendar with scheduled posts to strengthen B2B relationships.
    Succeed with an engagement mentality and high class analytical and service skills.
    Establish and help manage assigned online and in-store marketing campaigns.
    Enhance my ability to indicate customer needs and how to best accommodate needs
    from online reviews.
    Honed in on the importance of punctuality and following through with assigned tasks.

    EXPRESS, INC. MERIDIAN MALL Okemos, Michigan


    An exclusive line of attire designed for men and women sold at retail stores nationally

    CUSTOMER SALES LEAD & MANAGER Full Time

    March 2015 Present

    Maximize sales potential by coaching and motivating associate behaviors on the sales
    floor.
    Partner with sales lead team to execute actions plans that optimize results and ensure
    effective execution
    Communicate individual and team performance feedback to management using metrics.
    Promote an environment focuses on consistently delivering exceptional, positive, in-store
    experience.
    Assist in meeting payroll targets by ensuring appropriate sales floor coverage and
    maintaining a selling focus.
    Display expert knowledge of product, company policies, and store strategies.
    SALES ASSOCIATE Part Time
    May 2013 March 2015

    Shadowed existing Sales Associates and Customer Sales Leads in order to learn products
    and corporate tools to successfully service in-store clients as attire stylist.
    Fully engaged customers with enthusiasm and quick competence of individual styles and
    shopping objectives.
    Developed time management skills and organizational skills to maintain top sales
    associate.
    Ensured excellent customer service and monitored stores appearance within their
    respective areas.
    Established regular clientele based on interpersonal connection, style inspiration and
    creating an engaging rapport.
    Demonstrated reliability and flexibility in work schedule (i.e. work weekends, evenings &
    holidays).

    PRO FIREWORKS HOME OFFICE Dewitt, Michigan


    The Official Fireworks Store of Michigan
    PERSONAL ASSISTANT Part Time (seasonal)

    May 2013 September 2013

    Entered all purchase orders for all 12 stores.


    Set up filing system for all new employee information and created all direct deposit
    accounts.

    ACCOMPLISHMENTS

    Gold place winner at Michigan State University Advertising Agency Competition, Fall 2015
    #1 Customer Sales Lead in the district (out of 12 stores), Quarter 3 2015
    #3 Manager in the district (out of 36 managers), Quarter 3 2015

    TECHNICAL SKILLS
    Proficient in:
    o Microsoft Office: Excel, Word, and Power Point, SharePoint, SQL
    Website Publishing:
    o Basic HTML
    o Weebly, WordPress, Wix and HTML 5.0
    New Media Drivers License
    o Social Media and Digital Marketing: LinkedIn, Facebook, Twitter, Instagram,
    Pinterest, Google Analytics, Blogging, YouTube, Pay-Per-Click Marketing, Search
    Engine Optimization and Digital Public Relations
    Typing Skills: 65 words per minutes
    PROFESSIONAL REFERENCES
    Will Provide Upon Request

    You might also like