Marketingplan
Marketingplan
Marketingplan
MARKETING PLAN
Street Date:
May 13, 2016
Last Date to Pre-order:
April 30, 2016
Band Site:
http://piercetheveil.net/
Facebook:
https://www.facebook.com/PierceTheVeil/
Pre-order:
http://fearlessrecords.com/releases/view/251
Misadventures
Street Date:
May 13, 2016
Table of Contents:
Timeline....Page 2
Overview.....................................................Page 3
Phase 1 Goals, Target Points & Dates, Distribution.....Page 4
Phase 1 Retail, Online, Electronic Press, Publicity & Promotion......Page 5
Phase 1 Printed Media, Merch Bundles, & Tour......Page 6
Phase 2 Goals, Target Points & Dates, Distribution...........Page 7
Phase 2 Retail, Online, Electronic Press, Publicity & Promotion......Page 8
Phase 2 Printed Media, Merch Bundles, & Tour......Page 9
TIMELINE
PHASE 1 (leading up to)
8 Weeks
Announce new album, Vic interviews w/Alt Press
6 Weeks
Fearless Records April Fools Fest on Oahu, HI
4 Weeks
Appearance on Full Frontal Live
3 Weeks
Earth Day Benefit Concert
2 Weeks
In-store appearances-FYE, Hot Topic, Journeys
1 Week
Big City Tour Kickoff-NYC, Philly
5 Days
Big City Tour Continues-Chicago, Houston
3 Days
Big City Tour Continues-Las Vegas, LA
1 Day
Exclusive: Release Eve Party-San Diego, CA
Misadventures
Street Date:
May 13, 2016
OVERVIEW
It has been a long 4 years since we heard from P
ierce The Veil
with their successful third album
Collide
With The Sky
(350,000 albums sold to date). This was the bands first record on the Fearless Records
roster as well as the bands highest charting to date. The highly anticipated follow-up, M
isadventures
, will
speak to the bands faithful audience, who have eagerly waited 4 long years for new music from the band,
and the younger crowd just entering the Fearless Records realm of influence.
There is potential for the band to move 50,000 albums in their first week of sales due to a high volume of
events leading up to the release of
Misadventures.
The following plan highlights the promotional
game-plan for Pierce The Veil leading up to May 13th (Phase 1) and in the summer months after
Misadventures
drops(Phase 2). This marketing plan outlines the media campaigns, merchandising efforts
and touring crafted on behalf of Pierce The Veil.
All marketing, distribution, and retail related inquiries should be directed to Ashley Parent, VP of Marketing
& Project Management. Press, promotions and auxiliary campaign inquiries should be directed to
corresponding VPs and copied to Parent.
Pierce The Veil is
Vic Fuentes lead vocals, rhythm guitar, keyboards
Mike Fuentes drums, percussion
Tony Perry lead guitar
Jaime Preciado bass guitar, vocals
3
Phase 1
GOALS:
Gain free, earned media in effort to promote album
Sold-out shows leading up to album release
Highly attended in-store appearances and meet & greets
Move 25,000 units as pre-orders
DISTRIBUTION:
March: Release Album Artwork, Track Listing, Album Teaser, 1 Single & Video (available
w/pre-order)
April: Release 2nd Single with Video
4
May: Stream album May 11th on Alternative Press, Release Album May 13th
RETAIL:
Vinyl press/CD available for pre-order at FYE to get fan pass to acoustic set
Heavy advertising campaign: FYE, Hot Topic, Journeys
ONLINE:
iTunes
Pre-order campaign starts March 24th
Download of new single Texas is Forever with pre-order
MerchNOW
Pre-order campaign starts March 24th
Limited edition vinyl, CD, merch bundles available for pre-order
Download of new single Texas is Forever with pre-order
FearlessRecords.com
Digital copies and CDs available for pre-order-March 24th
Links to iTunes, MerchNOW
Download of new single Texas is Forever with pre-order
PRINTED MEDIA
Alternative Press Magazine cover stars-April 2016 issue
Print advertising-full-page, color (
April + May 2016)
Kerrang
(April + May 2016)
Print advertising- page, color
Rock Sound
(April + May 2016)
Print advertising- page, color
Rolling Stone
(April + May 2016)
Print advertising- page, color
Promotional posters-FYE, Hot Topic, Journeys
MERCH BUNDLES
Large-$79
Copy of
Misadventures
vinyl pressing
New Misadventures-themed hoodie
Misadventures colors guitar pick necklace
Misadventures shirt
Copy of
Misadventures
CD w/digital download
Signed album artwork poster, Signed band promo photo poster
Misadventures colors wristband w/lyrics and Pierce The Veil on it
Medium-$49
Copy of
Misadventures
vinyl pressing
Misadventures shirt
Copy of
Misadventures
CD w/digital download
Album artwork poster, Band promo photo poster
Misadventures colors wristband w/lyrics and Pierce The Veil on it
Small-$19
6
Copy of
Misadventures
CD w/digital download
Album artwork poster, Band promo photo poster
Misadventures colors wristband w/lyrics and Pierce The Veil on it
NOTICE:
ALBUM ITSELF WILL BE RELEASED FOR $10 CD/DIGITAL FORMAT. VINYL $25 ON ITS OWN.
TOUR:
Touring to Big Cities across America
NYC: May 6
Philly: May 7
Chicago: May 8
Houston: May 9
Las Vegas: May 10
LA: May 11
Culminating in San Diego for Release Eve Party-May 12