Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 15 views

    Methodology For Assignment # 2: Preface (Success or Failure of ABC Product/Brand/Firm)

    Uploaded by

    talhaqm
    This document outlines the methodology for analyzing the success or failure of an ABC product, brand, or firm. It involves examining the company's history, objectives, structure, retail format, products, competitors, market share, marketing strategy, advertising strategy, supply chain design, demand analysis, forecasting, procurement, inventory management, production, warehousing, automation use, vendor management, demand management, order fulfillment, manufacturing flow, product R&D, customer service, future outlook, supply chain strengths and weaknesses, and providing conclusions and recommendations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Methodology For Assignment # 2: Preface (Success or Failure of ABC Product/Brand/Firm)

    Uploaded by

    talhaqm
    15 views1 page
    This document outlines the methodology for analyzing the success or failure of an ABC product, brand, or firm. It involves examining the company's history, objectives, structure, retail format, products, competitors, market share, marketing strategy, advertising strategy, supply chain design, demand analysis, forecasting, procurement, inventory management, production, warehousing, automation use, vendor management, demand management, order fulfillment, manufacturing flow, product R&D, customer service, future outlook, supply chain strengths and weaknesses, and providing conclusions and recommendations.

    Original Description:

    Assign Metho

    Original Title

    Assign Metho

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document outlines the methodology for analyzing the success or failure of an ABC product, brand, or firm. It involves examining the company's history, objectives, structure, retail format, products, competitors, market share, marketing strategy, advertising strategy, supply chain design, demand analysis, forecasting, procurement, inventory management, production, warehousing, automation use, vendor management, demand management, order fulfillment, manufacturing flow, product R&D, customer service, future outlook, supply chain strengths and weaknesses, and providing conclusions and recommendations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views1 page

    Methodology For Assignment # 2: Preface (Success or Failure of ABC Product/Brand/Firm)

    Uploaded by

    talhaqm
    This document outlines the methodology for analyzing the success or failure of an ABC product, brand, or firm. It involves examining the company's history, objectives, structure, retail format, products, competitors, market share, marketing strategy, advertising strategy, supply chain design, demand analysis, forecasting, procurement, inventory management, production, warehousing, automation use, vendor management, demand management, order fulfillment, manufacturing flow, product R&D, customer service, future outlook, supply chain strengths and weaknesses, and providing conclusions and recommendations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 1

    Methodology for Assignment # 2

    Preface (Success or Failure of ABC Product/Brand/Firm)


    1. Introduction and History
    2. Objective/Mission
    3. Firm Structure
    4. Retail Format/ Merchandising & Offered Products
    5. Competitors
    6. Market Share/ Position
    7. Marketing Strategy, Brand Image, Positioning, Retail Marketing Mix
    8. Advertisement Strategy

    9. Supply Chain Design/ Structure


    a. Demand Analysis
    b. Forecasting
    c. Procurement (techniques, Markets, Sources, Suppliers)
    d. Inbound Inventory Mgt
    e. Outbound Inventory Mgt
    f. Production/Manufacturing
    g. Warehousing Mgt
    h. Automation, use of IT/advance tools

    Interaction/ Impact of ABC Brand/Products Supply Chain on following:10. Vendor Mgt


    11. Demand Mgt
    12. Order Fulfillment
    13. Manufacturing Flow Mgt
    14. Product Research & Development
    15. Customer Service
    16. Future Outlook of Product/Brand/Firm
    17. Strengths or weaknesses of their SC
    18. Conclusion
    19. Recommendations

    You might also like